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SoBrief

마케팅 도서 요약

Start Your Own Hair Salon and Day Spa
저자: Eileen Figure Sandlin • 2005
The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.
3.36
11
Start Your Own Hair Salon and Day Spa 요약
Start Your Own Hair Salon and Day Spa
The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.
저자: Eileen Figure Sandlin 2005 172 페이지
3.36
11 개의 평점
How to Start a Home-Based Public Relations Business
저자: Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
How to Start a Home-Based Public Relations Business 요약
How to Start a Home-Based Public Relations Business
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
저자: Randi Minetor 2012 208 페이지
4.50
2 개의 평점
The Other Guy Blinked
저자: Jesse Kornbluth • 1986
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
3.82
243
The Other Guy Blinked 요약
The Other Guy Blinked
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
저자: Jesse Kornbluth 1986 280 페이지
3.82
243 개의 평점
The Strategic Drucker
저자: Robert W. Swaim • 2009
The manual Drucker never wrote: what to measure, what to drop, how to grow safely.
4.00
10
The Strategic Drucker 요약
The Strategic Drucker
The manual Drucker never wrote: what to measure, what to drop, how to grow safely.
저자: Robert W. Swaim 2009 250 페이지
4.00
10 개의 평점
Metaverse for Dummies
저자: Ian Kahn • 2023
How the metaverse actually works: crypto, virtual land, and the scam radar you need to survive it.
3.40
5
Metaverse for Dummies 요약
Metaverse for Dummies
How the metaverse actually works: crypto, virtual land, and the scam radar you need to survive it.
저자: Ian Kahn 2023
3.40
5 개의 평점
Writing Nonfiction
저자: Dan Poynter • 2000
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
3.79
126
Writing Nonfiction 요약
Writing Nonfiction
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
저자: Dan Poynter 2000 144 페이지
3.79
126 개의 평점
I'd Like the World to Buy a Coke
저자: David Greising • 1998
The CEO who scrapped Coke’s formula then brought it back to build a global empire.
3.91
107
I'd Like the World to Buy a Coke 요약
I'd Like the World to Buy a Coke
The CEO who scrapped Coke’s formula then brought it back to build a global empire.
저자: David Greising 1998 360 페이지
3.91
107 개의 평점
Winning At New Products
저자: Robert G. Cooper • 2011
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
3.75
154
Winning At New Products 요약
Winning At New Products
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
저자: Robert G. Cooper 2011 408 페이지
3.75
154 개의 평점
Conversion Optimization
저자: Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
Conversion Optimization 요약
Conversion Optimization
Double revenue without a single new visitor. The psychology of online conversion, tested.
저자: Khalid Saleh 2010 268 페이지
3.93
74 개의 평점
Managing Products to Deliver Solutions
저자: John Mansour • 2015
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
4.00
6
Managing Products to Deliver Solutions 요약
Managing Products to Deliver Solutions
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
저자: John Mansour 2015 78 페이지
4.00
6 개의 평점
How to Launch a Freelance Copywriting Business
저자: Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
How to Launch a Freelance Copywriting Business 요약
How to Launch a Freelance Copywriting Business
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
저자: Jules Horne 2018 197 페이지
3.75
40 개의 평점
How I Made $10 Million From Internet Affiliate Marketing
저자: Antoine Walker • 2012
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
3.64
11
How I Made $10 Million From Internet Affiliate Marketing 요약
How I Made $10 Million From Internet Affiliate Marketing
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
저자: Antoine Walker 2012 156 페이지
3.64
11 개의 평점
Artificial Intelligence, Real Profits
저자: Bo Bennett • 2023
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
1.75
4
Artificial Intelligence, Real Profits 요약
Artificial Intelligence, Real Profits
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
저자: Bo Bennett 2023 96 페이지
1.75
4 개의 평점
Advertising and Psychology
저자: Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
Advertising and Psychology 요약
Advertising and Psychology
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
저자: Leslie Ernest Gill 2013 192 페이지
3.50
2 개의 평점
A Story is a Deal
저자: Will Storr • 2025
Identity is the real currency. Learn the science of making offers that change minds.
3.77
194
A Story is a Deal 요약
A Story is a Deal
Identity is the real currency. Learn the science of making offers that change minds.
저자: Will Storr 2025 363 페이지
3.77
194 개의 평점
Networking With Millionaires
저자: Thomas J. Stanley • 1993
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
3.94
257
Networking With Millionaires 요약
Networking With Millionaires
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
저자: Thomas J. Stanley 1993 30 페이지
3.94
257 개의 평점
Energize Growth Now
저자: Lisa Nirell • 2009
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
3.80
10
Energize Growth Now 요약
Energize Growth Now
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
저자: Lisa Nirell 2009 240 페이지
3.80
10 개의 평점
The Science of Influence
저자: Brian Tracy • 2019
The 85% rule: why anticipation drives action, and how listening builds the trust that moves people.
3.87
92
The Science of Influence 요약
The Science of Influence
The 85% rule: why anticipation drives action, and how listening builds the trust that moves people.
저자: Brian Tracy 2019 186 페이지
3.87
92 개의 평점
The Copywriter's Guide To Getting Paid
저자: Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
The Copywriter's Guide To Getting Paid 요약
The Copywriter's Guide To Getting Paid
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
저자: Roy Furr 2015 82 페이지
3.67
3 개의 평점
Category Creation
저자: Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation 요약
Category Creation
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
저자: Anthony Kennada 2019 224 페이지
3.86
72 개의 평점
Course Creation Simplified
저자: Jimmy Naraine • 2023
Your story is worth more than your resume. A step-by-step method for creating courses that sell.
4.32
74
Course Creation Simplified 요약
Course Creation Simplified
Your story is worth more than your resume. A step-by-step method for creating courses that sell.
저자: Jimmy Naraine 2023 276 페이지
4.32
74 개의 평점
The Ultimate Book of Sales Techniques
저자: Stephan Schiffman • 2012
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
3.83
70
The Ultimate Book of Sales Techniques 요약
The Ultimate Book of Sales Techniques
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
저자: Stephan Schiffman 2012 224 페이지
3.83
70 개의 평점
Raise the Bar
저자: Jon Taffer • 2013
The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.
3.94
500+
Raise the Bar 요약
Raise the Bar
The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.
저자: Jon Taffer 2013 256 페이지
3.94
500+ 개의 평점
Success Secrets of the Social Media Marketing Superstars
저자: Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars 요약
Success Secrets of the Social Media Marketing Superstars
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
저자: Mitch Meyerson 2010 336 페이지
3.00
1 개의 평점
Creative Management of Small Public Libraries in the 21st Century
저자: Carol Smallwood • 2014
Limited budgets, small staff: the guide to making your library the most vital room in town.
3.60
5
Creative Management of Small Public Libraries in the 21st Century 요약
Creative Management of Small Public Libraries in the 21st Century
Limited budgets, small staff: the guide to making your library the most vital room in town.
저자: Carol Smallwood 2014 316 페이지
3.60
5 개의 평점
The Activator Advantage
저자: Matthew Dixon • 2025
Five business development profiles. Four fail today. The learnable habits of the one that wins.
4.04
136
The Activator Advantage 요약
The Activator Advantage
Five business development profiles. Four fail today. The learnable habits of the one that wins.
저자: Matthew Dixon 2025 278 페이지
4.04
136 개의 평점
The Power of Licensing
저자: Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
The Power of Licensing 요약
The Power of Licensing
Your brand could be in categories you never manufactured. The licensing playbook.
저자: Michael Stone 2018 441 페이지
4.33
3 개의 평점
Rain Making
저자: Ford Harding • 2008
A system for winning clients when you'd rather do the work, built on three multiplying levers.
3.82
97
Rain Making 요약
Rain Making
A system for winning clients when you'd rather do the work, built on three multiplying levers.
저자: Ford Harding 2008 336 페이지
3.82
97 개의 평점
Wordpress in a week
저자: Zak Cagaros • 2014
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
3.46
63
Wordpress in a week 요약
Wordpress in a week
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
저자: Zak Cagaros 2014 208 페이지
3.46
63 개의 평점
Business and Entrepreneurship for Filmmakers
저자: Charles Haine • 2019
Film schools teach craft, not cashflow. The business skills every working filmmaker actually needs.
4.00
5
Business and Entrepreneurship for Filmmakers 요약
Business and Entrepreneurship for Filmmakers
Film schools teach craft, not cashflow. The business skills every working filmmaker actually needs.
저자: Charles Haine 2019 200 페이지
4.00
5 개의 평점
The Inside Advantage
저자: Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
The Inside Advantage 요약
The Inside Advantage
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
저자: Robert H. Bloom 2007 240 페이지
3.97
58 개의 평점
Linkedin Top Success Secrets and Best Practices
저자: Paul Neville • 2008
The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.
Linkedin Top Success Secrets and Best Practices 요약
Linkedin Top Success Secrets and Best Practices
The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.
저자: Paul Neville 2008 192 페이지
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon
저자: Jeff Grissler • 2012
Lease smart, hire well, and budget to break even: the salon owner's startup playbook.
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon 요약
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon
Lease smart, hire well, and budget to break even: the salon owner's startup playbook.
저자: Jeff Grissler 2012 292 페이지
Stories at Work
저자: Indranil Chakraborty • 2018
Dry facts are forgotten. A retrieval system and four patterns that make ideas stick and spread.
4.04
383
Stories at Work 요약
Stories at Work
Dry facts are forgotten. A retrieval system and four patterns that make ideas stick and spread.
저자: Indranil Chakraborty 2018 198 페이지
4.04
383 개의 평점
The Lifestyle Business Owner
저자: Aaron Muller • 2018
Acquire a business, boost its profits, and step back within a year.
4.32
103
The Lifestyle Business Owner 요약
The Lifestyle Business Owner
Acquire a business, boost its profits, and step back within a year.
저자: Aaron Muller 2018 255 페이지
4.32
103 개의 평점
Digital Marketing Trends and Prospects
저자: Dr. Shakti Kundu • 2021
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
Digital Marketing Trends and Prospects 요약
Digital Marketing Trends and Prospects
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
저자: Dr. Shakti Kundu 2021 166 페이지
Starting Your Career as a Graphic Designer
저자: Michael Fleishman • 2014
Design skill is the starting line. Pricing, selling, and client survival are the race.
4.00
3
Starting Your Career as a Graphic Designer 요약
Starting Your Career as a Graphic Designer
Design skill is the starting line. Pricing, selling, and client survival are the race.
저자: Michael Fleishman 2014 384 페이지
4.00
3 개의 평점
Shopify Ecommerce Mastery
저자: Robert Hill
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
Shopify Ecommerce Mastery 요약
Shopify Ecommerce Mastery
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
저자: Robert Hill 112 페이지
Rewards Crowdfunding
저자: Nathan Rose • 2020
Your campaign starts months before launch. How to find your crowd, convert visitors, and get funded.
Rewards Crowdfunding 요약
Rewards Crowdfunding
Your campaign starts months before launch. How to find your crowd, convert visitors, and get funded.
저자: Nathan Rose 2020 257 페이지
Journalism and PR
저자: John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR 요약
Journalism and PR
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
저자: John Lloyd 2014 160 페이지
3.78
9 개의 평점
How To Become A Digital Marketing Hero
저자: Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero 요약
How To Become A Digital Marketing Hero
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
저자: Rufus Lidman 2018 182 페이지
4.50
2 개의 평점
42 Rules for a Web Presence That Wins (2nd Edition)
저자: Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) 요약
42 Rules for a Web Presence That Wins (2nd Edition)
Who is in charge of your website? Forty-two rules for turning it into a business asset.
저자: Philippa Gamse 2011 136 페이지
4.33
9 개의 평점
Customer Behaviour in eCommerce
저자: Šárka Zapletalová • 2023
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
Customer Behaviour in eCommerce 요약
Customer Behaviour in eCommerce
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
저자: Šárka Zapletalová 2023 197 페이지
NAVIGATING B2B SALES (E-BOOK)
저자: Roland Kümin • 2023
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
NAVIGATING B2B SALES (E-BOOK) 요약
NAVIGATING B2B SALES (E-BOOK)
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
저자: Roland Kümin 2023 205 페이지
ChatGPT
저자: Kenneth Caraballo • 2023
A language model is already rewriting the rules of customer service, education, finance, and health.
ChatGPT 요약
ChatGPT
A language model is already rewriting the rules of customer service, education, finance, and health.
저자: Kenneth Caraballo 2023 122 페이지
E-commerce Success Mastery 2019
저자: Derek Ed Wilson • 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
4.00
2
E-commerce Success Mastery 2019 요약
E-commerce Success Mastery 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
저자: Derek Ed Wilson 2019 57 페이지
4.00
2 개의 평점
How to Grow When Markets Don't
저자: Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
How to Grow When Markets Don't 요약
How to Grow When Markets Don't
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
저자: Adrian J. Slywotzky 2003 352 페이지
3.59
87 개의 평점
The Numero Uno Salesman
저자: Karan Sondhi • 2018
Daily improvements and honest conversations turn salespeople into their customers' only choice.
3.00
7
The Numero Uno Salesman 요약
The Numero Uno Salesman
Daily improvements and honest conversations turn salespeople into their customers' only choice.
저자: Karan Sondhi 2018 184 페이지
3.00
7 개의 평점
Solution Selling
저자: Michael T. Bosworth • 1994
Ask questions that surface hidden pain, and your product becomes the buyer's own idea.
3.95
339
Solution Selling 요약
Solution Selling
Ask questions that surface hidden pain, and your product becomes the buyer's own idea.
저자: Michael T. Bosworth 1994 224 페이지
3.95
339 개의 평점
New Law Practice
저자: D Carr • 2017
Launch a solo law practice on a budget: attract clients and build a sustainable firm.
3.00
2
New Law Practice 요약
New Law Practice
Launch a solo law practice on a budget: attract clients and build a sustainable firm.
저자: D Carr 2017
3.00
2 개의 평점
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