비즈니스

생산성, 전략, 혁신, 전문적 성장에 대한 전문가의 안내를 통해 역동적인 비즈니스 세계가 생생하게 펼쳐집니다. 커리어 발전, 기업가적 지혜, 또는 더 스마트한 업무 방식을 찾고 있다면, 이 책들은 업계 리더와 사상적 선구자들의 실용적인 프레임워크와 검증된 방법을 제공합니다.

비즈니스 도서 요약

How Not to Get Rich

저자: Alan Pell Crawford • 2014

Before he was America's most beloved author, Mark Twain was its most disastrous investor.

3.63

123

🏦 Financial Biography 🎩 Gilded Age ✍️ Literary Biography 📉 Business Failures 🎲 Speculation

How Not to Get Rich

Before he was America's most beloved author, Mark Twain was its most disastrous investor.

저자: Alan Pell Crawford 2014 224 페이지

3.63

123 개의 평점

🏦 Financial Biography 🎩 Gilded Age ✍️ Literary Biography 📉 Business Failures 🎲 Speculation

Scrum Shortcuts Without Cutting Corners

저자: Ilan Goldstein • 2013

How to ship working software every sprint without cutting the corners that hold Scrum together.

4.06

211

🧱 Agile Frameworks 🏉 Scrum Methodology 💻 Software Development ⚖️ Relative Estimation 🔄 Continuous Improvement

Scrum Shortcuts Without Cutting Corners

How to ship working software every sprint without cutting the corners that hold Scrum together.

저자: Ilan Goldstein 2013 208 페이지

4.06

211 개의 평점

🧱 Agile Frameworks 🏉 Scrum Methodology 💻 Software Development ⚖️ Relative Estimation 🔄 Continuous Improvement

Paralegal Career For Dummies

저자: Scott A. Hatch • 2006

Research case law, draft pleadings, organize trials: the paralegal skills every law firm relies on.

3.98

166

📋 Paralegal Careers 🏛️ Legal Profession 🇺🇸 American Legal System 🔍 Legal Research ✍️ Legal Writing

Paralegal Career For Dummies

Research case law, draft pleadings, organize trials: the paralegal skills every law firm relies on.

저자: Scott A. Hatch 2006 384 페이지

3.98

166 개의 평점

📋 Paralegal Careers 🏛️ Legal Profession 🇺🇸 American Legal System 🔍 Legal Research ✍️ Legal Writing

Influence Empire

저자: Lulu Yilun Chen • 2022

A billion-user empire built on copycatting: inside Tencent's rise and Beijing's decisive crackdown.

3.93

500+

🇨🇳 Chinese Tech 📜 Corporate History 📱 Digital Platforms 🎮 Gaming Industry 👁️ State Surveillance

Influence Empire

A billion-user empire built on copycatting: inside Tencent's rise and Beijing's decisive crackdown.

저자: Lulu Yilun Chen 2022 320 페이지

3.93

500+ 개의 평점

🇨🇳 Chinese Tech 📜 Corporate History 📱 Digital Platforms 🎮 Gaming Industry 👁️ State Surveillance

Hatching Twitter

저자: Nick Bilton • 2013

A hackathon side project became an $11 billion company, destroying every friendship that built it.

4.04

19,000+

🎭 Startup Drama 🌉 Silicon Valley History 📋 Tech Biographies ⚡ Founder Conflicts 🏛️ Boardroom Politics

Hatching Twitter

A hackathon side project became an $11 billion company, destroying every friendship that built it.

저자: Nick Bilton 2013 321 페이지

4.04

19,000+ 개의 평점

🎭 Startup Drama 🌉 Silicon Valley History 📋 Tech Biographies ⚡ Founder Conflicts 🏛️ Boardroom Politics

The Art of Always Being Right

저자: A.C. Grayling • 2012

Thirty-eight ways to win any argument, none of which require you to be right.

3.44

205

🗣️ Rhetoric And Debate 🎯 Persuasion Techniques ⚠️ Logical Fallacies 🧠 Cognitive Biases 🖼️ Debate Framing

The Art of Always Being Right

Thirty-eight ways to win any argument, none of which require you to be right.

저자: A.C. Grayling 2012 63 페이지

3.44

205 개의 평점

🗣️ Rhetoric And Debate 🎯 Persuasion Techniques ⚠️ Logical Fallacies 🧠 Cognitive Biases 🖼️ Debate Framing

Succeeding When You're Supposed to Fail

저자: Rom Brafman • 2011

Six traits that explain why some people rise when everything says they will fall.

3.99

500+

🧠 Adversity Psychology 🔄 Personal Agency 💡 Finding Purpose 🏔️ Perseverance 🧘 Emotional Regulation

Succeeding When You're Supposed to Fail

Six traits that explain why some people rise when everything says they will fall.

저자: Rom Brafman 2011 208 페이지

3.99

500+ 개의 평점

🧠 Adversity Psychology 🔄 Personal Agency 💡 Finding Purpose 🏔️ Perseverance 🧘 Emotional Regulation

When Buyers Say No

저자: Tom Hopkins • 2014

Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.

3.86

133

🛠️ Sales Techniques 🛑 Objection Handling 💪 Rejection Resilience ❓ Questioning Techniques 🧠 Buyer Psychology

When Buyers Say No

Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.

저자: Tom Hopkins 2014 320 페이지

3.86

133 개의 평점

🛠️ Sales Techniques 🛑 Objection Handling 💪 Rejection Resilience ❓ Questioning Techniques 🧠 Buyer Psychology

Don't Burn This Country

저자: Dave Rubin • 2022

The left ate itself; dissent got you canceled. A survivor's playbook.

3.90

498

🚫 Cancel Culture Critique 💪 Self-Reliance 📰 Media Criticism 🏛️ Institutional Decline 🗣️ Free Speech

Don't Burn This Country

The left ate itself; dissent got you canceled. A survivor's playbook.

저자: Dave Rubin 2022 237 페이지

3.90

498 개의 평점

🚫 Cancel Culture Critique 💪 Self-Reliance 📰 Media Criticism 🏛️ Institutional Decline 🗣️ Free Speech

The Ultimate Side Hustle Book

저자: Elana Varon • 2018

450 ways to turn your skills, space, and free hours into extra income.

3.03

💰 Side Hustles 🏗️ Gig Economy 🔧 Freelancing 🏠 Passive Income 🧾 Money Management

The Ultimate Side Hustle Book

450 ways to turn your skills, space, and free hours into extra income.

저자: Elana Varon 2018 306 페이지

3.03

78 개의 평점

💰 Side Hustles 🏗️ Gig Economy 🔧 Freelancing 🏠 Passive Income 🧾 Money Management

V Is for Vulnerable

저자: Seth Godin • 2012

The artist's ABC: vulnerability over polish, initiative over permission, impact over effort.

3.84

500+

🦁 Creative Courage 🧠 Artistic Mindset 🎲 Creative Risk-Taking 🧱 Creative Blocks 🔓 Creative Independence

V Is for Vulnerable

The artist's ABC: vulnerability over polish, initiative over permission, impact over effort.

저자: Seth Godin 2012 64 페이지

3.84

500+ 개의 평점

🦁 Creative Courage 🧠 Artistic Mindset 🎲 Creative Risk-Taking 🧱 Creative Blocks 🔓 Creative Independence

Be Your Own Best Life Coach

저자: Jackee Holder • 2008

Coach yourself: audit your life, clarify your values, and build the life you actually want.

3.24

139

🎯 Life Coaching ⏰ Time Management 🧠 Emotional Intelligence 🎨 Creative Practice 🛡️ Resilience Building

Be Your Own Best Life Coach

Coach yourself: audit your life, clarify your values, and build the life you actually want.

저자: Jackee Holder 2008 256 페이지

3.24

139 개의 평점

🎯 Life Coaching ⏰ Time Management 🧠 Emotional Intelligence 🎨 Creative Practice 🛡️ Resilience Building

Digital Hesitation

저자: Thomas Lah • 2022

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

4.23

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Digital Hesitation

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

저자: Thomas Lah 2022 384 페이지

4.23

30 개의 평점

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Microsoft Excel for Stock and Option Traders

저자: Jeff Augen • 2011

Build a trading lab in Excel: volatility models, backtests, and the edge most traders miss.

3.17

🧮 Quantitative Trading 📊 Excel For Finance 📈 Options Trading 🔄 Backtesting Strategies 📉 Volatility Analysis

Microsoft Excel for Stock and Option Traders

Build a trading lab in Excel: volatility models, backtests, and the edge most traders miss.

저자: Jeff Augen 2011 195 페이지

3.17

12 개의 평점

🧮 Quantitative Trading 📊 Excel For Finance 📈 Options Trading 🔄 Backtesting Strategies 📉 Volatility Analysis

Sideline CEO

저자: Marty Smith • 2023

What championship coaches know about trust, delegation, and culture that most bosses never learn.

4.06

188

🏈 Sports Leadership 🤝 Trust Building 🎯 Delegation Skills ⚡ Crisis Leadership 🧱 Culture Building

Sideline CEO

What championship coaches know about trust, delegation, and culture that most bosses never learn.

저자: Marty Smith 2023 256 페이지

4.06

188 개의 평점

🏈 Sports Leadership 🤝 Trust Building 🎯 Delegation Skills ⚡ Crisis Leadership 🧱 Culture Building

Financial Adulting

저자: Ashley Feinstein Gerstley • 2022

Personal finance for the system we actually live in, not the one your parents had.

4.16

205

💰 Personal Finance Basics 📊 Budgeting 📈 Investment Basics 💳 Debt Management ✊ Consumer Activism

Financial Adulting

Personal finance for the system we actually live in, not the one your parents had.

저자: Ashley Feinstein Gerstley 2022

4.16

205 개의 평점

💰 Personal Finance Basics 📊 Budgeting 📈 Investment Basics 💳 Debt Management ✊ Consumer Activism

The Truth About Trust

저자: David DeSteno • 2014

Trust isn't a virtue; it's biology. Power, money, or a stressful day can turn anyone into a cheat.

3.74

314

🤝 Social Trust 🔗 Cooperation Dynamics 💰 Behavioral Economics 🧬 Evolutionary Psychology 🧠 Cognitive Biases

The Truth About Trust

Trust isn't a virtue; it's biology. Power, money, or a stressful day can turn anyone into a cheat.

저자: David DeSteno 2014 288 페이지

3.74

314 개의 평점

🤝 Social Trust 🔗 Cooperation Dynamics 💰 Behavioral Economics 🧬 Evolutionary Psychology 🧠 Cognitive Biases

Ignite the Fire

저자: Jonathan Goodman • 2012

The systems personal trainers need to find a niche, sell value, and keep clients for good.

4.24

500+

🏋️ Fitness Business 🎯 Niche Marketing 💼 Selling Services 🤝 Client Retention 📋 Workout Programming

Ignite the Fire

The systems personal trainers need to find a niche, sell value, and keep clients for good.

저자: Jonathan Goodman 2012 276 페이지

4.24

500+ 개의 평점

🏋️ Fitness Business 🎯 Niche Marketing 💼 Selling Services 🤝 Client Retention 📋 Workout Programming

Moveable Feasts

저자: Sarah Murray • 2007

Rome needed grain ships. Cities need container ports. How moving food built the modern world.

3.55

205

📜 Food History 🌍 Global Food Trade 📦 Food Logistics 📊 Supply Chain History ❄️ Cold Chain Logistics

Moveable Feasts

Rome needed grain ships. Cities need container ports. How moving food built the modern world.

저자: Sarah Murray 2007 272 페이지

3.55

205 개의 평점

📜 Food History 🌍 Global Food Trade 📦 Food Logistics 📊 Supply Chain History ❄️ Cold Chain Logistics

Practices of an Agile Developer

저자: Venkat Subramaniam • 2006

Clever code breaks teams; clear code lasts. Daily disciplines that turn a coder into a pro.

3.88

1,000+

🔄 Agile Software Development 🛠️ Software Craftsmanship 📝 Clean Code 🧪 Test-Driven Development 🔁 Continuous Integration

Practices of an Agile Developer

Clever code breaks teams; clear code lasts. Daily disciplines that turn a coder into a pro.

저자: Venkat Subramaniam 2006 204 페이지

3.88

1,000+ 개의 평점

🔄 Agile Software Development 🛠️ Software Craftsmanship 📝 Clean Code 🧪 Test-Driven Development 🔁 Continuous Integration

The Portable MBA in Entrepreneurship

저자: William D. Bygrave • 1993

An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.

3.72

143

🚀 Startup Fundamentals 📚 MBA Curriculum 📋 Business Planning 🔍 Market Validation 💰 Bootstrapping

The Portable MBA in Entrepreneurship

An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.

저자: William D. Bygrave 1993 504 페이지

3.72

143 개의 평점

🚀 Startup Fundamentals 📚 MBA Curriculum 📋 Business Planning 🔍 Market Validation 💰 Bootstrapping

Perfectly Confident

저자: Don A. Moore • 2020

Confidence is a measurement problem: not how sure you feel, but how wrong you might be.

3.67

315

🧠 Cognitive Biases 💰 Behavioral Economics 📊 Decision Science 🎲 Probabilistic Thinking ⚠️ Risk Assessment

Perfectly Confident

Confidence is a measurement problem: not how sure you feel, but how wrong you might be.

저자: Don A. Moore 2020 272 페이지

3.67

315 개의 평점

🧠 Cognitive Biases 💰 Behavioral Economics 📊 Decision Science 🎲 Probabilistic Thinking ⚠️ Risk Assessment

The Cult of the Luxury Brand

저자: Radha Chadha • 2006

A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.

3.94

119

💎 Luxury Branding 💰 Conspicuous Consumption 📡 Social Signaling 🌏 Asian Consumer Culture 🧠 Brand Psychology

The Cult of the Luxury Brand

A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.

저자: Radha Chadha 2006 300 페이지

3.94

119 개의 평점

💎 Luxury Branding 💰 Conspicuous Consumption 📡 Social Signaling 🌏 Asian Consumer Culture 🧠 Brand Psychology

The Gift of Struggle

저자: Bobby Herrera • 2019

The hardest chapters of your life are the leadership advantage nobody taught you to claim.

4.01

365

🏢 Organizational Culture 🎭 Authentic Leadership 🤝 Trust Building 💪 Adversity As Advantage 🎯 Coaching Leadership

The Gift of Struggle

The hardest chapters of your life are the leadership advantage nobody taught you to claim.

저자: Bobby Herrera 2019 176 페이지

4.01

365 개의 평점

🏢 Organizational Culture 🎭 Authentic Leadership 🤝 Trust Building 💪 Adversity As Advantage 🎯 Coaching Leadership

Guide to Economic Indicators

저자: The Economist • 1998

GDP, inflation, employment: what headline numbers hide and a field guide to reading them critically.

3.64

137

🏷️ Economic Indicators 📊 Data Interpretation 🏦 Central Banking 📋 Fiscal Policy 🔄 Business Cycles

Guide to Economic Indicators

GDP, inflation, employment: what headline numbers hide and a field guide to reading them critically.

저자: The Economist 1998 244 페이지

3.64

137 개의 평점

🏷️ Economic Indicators 📊 Data Interpretation 🏦 Central Banking 📋 Fiscal Policy 🔄 Business Cycles

가난한 아빠 부자 아이

저자: 선데이 아칸데 • 2016

The asset rules, tax tricks, and fear mastery that separate the rich from the rest.

📖 Financial Literacy 🏢 Asset Building 💸 Passive Income 💰 Wealth Mindset 🗽 Financial Independence

가난한 아빠 부자 아이

The asset rules, tax tricks, and fear mastery that separate the rich from the rest.

저자: 선데이 아칸데 2016

📖 Financial Literacy 🏢 Asset Building 💸 Passive Income 💰 Wealth Mindset 🗽 Financial Independence

5 Day Weekend

저자: Nik Halik • 2018

Build enough passive income to cover your bills, and Monday becomes just another Saturday.

3.95

367

🌊 Passive Income 🗽 Financial Independence 🔧 Side Hustles 💸 Cash Flow Investing 🧠 Money Mindset

5 Day Weekend

Build enough passive income to cover your bills, and Monday becomes just another Saturday.

저자: Nik Halik 2018 320 페이지

3.95

367 개의 평점

🌊 Passive Income 🗽 Financial Independence 🔧 Side Hustles 💸 Cash Flow Investing 🧠 Money Mindset

I Respectfully Disagree

저자: Justin Jones-Fosu • 2024

Most people argue to win. The methods for arguing to learn, and why that changes everything.

3.79

100

💬 Difficult Conversations 🕊️ Conflict Resolution 🧠 Intellectual Humility 👂 Active Listening 🧩 Cognitive Biases

I Respectfully Disagree

Most people argue to win. The methods for arguing to learn, and why that changes everything.

저자: Justin Jones-Fosu 2024 240 페이지

3.79

100 개의 평점

💬 Difficult Conversations 🕊️ Conflict Resolution 🧠 Intellectual Humility 👂 Active Listening 🧩 Cognitive Biases

Less

저자: Marc Lesser • 2009

Stillness beats busyness. A Zen CEO on doing less and getting the right things done.

3.43

298

🧘 Workplace Mindfulness 🪷 Stillness Practice ☸️ Zen Buddhism 🐹 Busyness Critique 🔕 Distraction Management

Less

Stillness beats busyness. A Zen CEO on doing less and getting the right things done.

저자: Marc Lesser 2009 192 페이지

3.43

298 개의 평점

🧘 Workplace Mindfulness 🪷 Stillness Practice ☸️ Zen Buddhism 🐹 Busyness Critique 🔕 Distraction Management

The New Rules of Sales and Service

저자: David Meerman Scott • 2014

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

3.87

143

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

The New Rules of Sales and Service

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

저자: David Meerman Scott 2014 272 페이지

3.87

143 개의 평점

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

Read Books All Day and Get Paid For It

저자: Jennie Nash • 2019

Turn editorial skills into a thriving coaching business, from niche selection to real paydays.

4.48

145

💼 Coaching Business ✍️ Writing Mentorship 🎯 Niche Marketing 💰 Value-Based Pricing 🤝 Client Attraction

Read Books All Day and Get Paid For It

Turn editorial skills into a thriving coaching business, from niche selection to real paydays.

저자: Jennie Nash 2019 152 페이지

4.48

145 개의 평점

💼 Coaching Business ✍️ Writing Mentorship 🎯 Niche Marketing 💰 Value-Based Pricing 🤝 Client Attraction

Manager 3.0

저자: Brad Karsh • 2013

You got promoted young. Now lead four generations without losing your collaborative edge.

3.59

181

🏢 Multigenerational Workplace 🧑‍💼 New Managers 📋 Management Fundamentals 🔄 Adaptive Leadership 💬 Team Communication

Manager 3.0

You got promoted young. Now lead four generations without losing your collaborative edge.

저자: Brad Karsh 2013 240 페이지

3.59

181 개의 평점

🏢 Multigenerational Workplace 🧑‍💼 New Managers 📋 Management Fundamentals 🔄 Adaptive Leadership 💬 Team Communication

The People's Platform

저자: Astra Taylor • 2012

Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.

4.04

500+

🖥️ Internet Culture 🏭 Platform Capitalism 👁️ Attention Economy ⚖️ Copyright Reform 📉 Digital Inequality

The People's Platform

Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.

저자: Astra Taylor 2012 288 페이지

4.04

500+ 개의 평점

🖥️ Internet Culture 🏭 Platform Capitalism 👁️ Attention Economy ⚖️ Copyright Reform 📉 Digital Inequality

Master Evernote

저자: S.J. Scott • 2014

How to turn Evernote into a life hub: capture everything, find anything, never lose a thought again.

3.65

500+

🗂️ Digital Organization ⚙️ Productivity Systems 📝 Note-Taking ✅ Task Management 🔄 Workflow Automation

Master Evernote

How to turn Evernote into a life hub: capture everything, find anything, never lose a thought again.

저자: S.J. Scott 2014 143 페이지

3.65

500+ 개의 평점

🗂️ Digital Organization ⚙️ Productivity Systems 📝 Note-Taking ✅ Task Management 🔄 Workflow Automation

OKRs, From Mission to Metrics

저자: Francisco S. Homem De Mello • 2016

A one-objective, three-metric start: how to introduce OKRs without the usual rollout chaos.

3.61

130

🎯 Goal-Setting Systems 🔗 Strategic Alignment 📊 Outcome-Focused 📅 Quarterly Planning 📏 Measurable Goals

OKRs, From Mission to Metrics

A one-objective, three-metric start: how to introduce OKRs without the usual rollout chaos.

저자: Francisco S. Homem De Mello 2016 141 페이지

3.61

130 개의 평점

🎯 Goal-Setting Systems 🔗 Strategic Alignment 📊 Outcome-Focused 📅 Quarterly Planning 📏 Measurable Goals

사회보장, 메디케어 및 정부 연금

저자: 조셉 L. 매튜스 • 1988

Social Security rewards waiting. Medicare punishes delay. Deadlines most miss, and what they cost.

3.96

120

🏖️ Retirement Planning 💰 Social Security 🏥 Medicare ♿ Disability Benefits 🏛️ Government Benefits

사회보장, 메디케어 및 정부 연금

Social Security rewards waiting. Medicare punishes delay. Deadlines most miss, and what they cost.

저자: 조셉 L. 매튜스 1988 473 페이지

3.96

120 개의 평점

🏖️ Retirement Planning 💰 Social Security 🏥 Medicare ♿ Disability Benefits 🏛️ Government Benefits

The Elephant and the Dragon

저자: Robyn Meredith • 2007

China built factories, India ran the back office, and together they redrew the global economic map.

3.73

1,000+

🏙️ Emerging Markets 🐉 Asian Economic Rise 🔗 Global Supply Chains 🏛️ State Capitalism 💻 Offshoring

The Elephant and the Dragon

China built factories, India ran the back office, and together they redrew the global economic map.

저자: Robyn Meredith 2007 256 페이지

3.73

1,000+ 개의 평점

🏙️ Emerging Markets 🐉 Asian Economic Rise 🔗 Global Supply Chains 🏛️ State Capitalism 💻 Offshoring

One Small Step Can Change Your Life

저자: Robert Maurer • 2009

Big goals trigger your brain's alarm. Here's how to bypass it with microscopic effort.

4.01

9,000+

🏯 Kaizen 🐜 Micro-Habits 🧠 Mental Rehearsal 🧪 Cognitive Psychology 🏭 Lean Methodology

One Small Step Can Change Your Life

Big goals trigger your brain's alarm. Here's how to bypass it with microscopic effort.

저자: Robert Maurer 2009 178 페이지

4.01

9,000+ 개의 평점

🏯 Kaizen 🐜 Micro-Habits 🧠 Mental Rehearsal 🧪 Cognitive Psychology 🏭 Lean Methodology

The Rise

저자: Sarah Lewis • 2014

Mastery is fueled not by success but by the ache of almost succeeding, again and again.

3.66

1,000+

🎨 Creative Process 🏔️ Mastery Studies 💥 Psychology Of Failure 🧘 Beginner's Mind 🪨 Grit And Resilience

The Rise

Mastery is fueled not by success but by the ache of almost succeeding, again and again.

저자: Sarah Lewis 2014 272 페이지

3.66

1,000+ 개의 평점

🎨 Creative Process 🏔️ Mastery Studies 💥 Psychology Of Failure 🧘 Beginner's Mind 🪨 Grit And Resilience

The Real Mad Men

저자: Andrew Cracknell • 2011

Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.

3.56

302

📰 Advertising History 🎨 Creative Industries 📋 Advertising Cases 💬 Soft Sell Advertising 💼 Advertising Professionals

The Real Mad Men

Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.

저자: Andrew Cracknell 2011 224 페이지

3.56

302 개의 평점

📰 Advertising History 🎨 Creative Industries 📋 Advertising Cases 💬 Soft Sell Advertising 💼 Advertising Professionals

The Kickstarter Handbook

저자: Don Steinberg • 2012

Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.

3.74

133

🎯 Crowdfunding 💡 Creative Entrepreneurship 👥 Audience Building 📢 Media Outreach 🎬 Video Marketing

The Kickstarter Handbook

Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.

저자: Don Steinberg 2012 227 페이지

3.74

133 개의 평점

🎯 Crowdfunding 💡 Creative Entrepreneurship 👥 Audience Building 📢 Media Outreach 🎬 Video Marketing

The Leader on the Couch

저자: Manfred F.R. Kets de Vries • 2006

Your organization has an unconscious, and it runs the place more than any CEO does.

4.10

🏢 Organizational Psychology 🎯 Executive Coaching 🧠 Psychodynamic Theory 💭 Unconscious Dynamics 👥 Personality Types At Work

The Leader on the Couch

Your organization has an unconscious, and it runs the place more than any CEO does.

저자: Manfred F.R. Kets de Vries 2006 448 페이지

4.10

69 개의 평점

🏢 Organizational Psychology 🎯 Executive Coaching 🧠 Psychodynamic Theory 💭 Unconscious Dynamics 👥 Personality Types At Work

Still Surprised

저자: Warren Bennis • 2010

He defined leadership for a generation, then walked away to live on a houseboat.

3.74

🏢 Organizational Behavior 📚 Leadership Studies 🤝 Mentorship 🌱 Adversity And Growth 🔄 Self-Reinvention

Still Surprised

He defined leadership for a generation, then walked away to live on a houseboat.

저자: Warren Bennis 2010 256 페이지

3.74

72 개의 평점

🏢 Organizational Behavior 📚 Leadership Studies 🤝 Mentorship 🌱 Adversity And Growth 🔄 Self-Reinvention

Imposter No More

저자: Jill A. Stoddard • 2023

Imposter syndrome isn't a confidence shortage. It's a values problem. Act on what matters anyway.

3.88

181

🎭 Imposter Syndrome 🧠 Acceptance And Commitment Therapy 💗 Self-Compassion 🧘 Mindfulness Practice ✨ Overcoming Self-Doubt

Imposter No More

Imposter syndrome isn't a confidence shortage. It's a values problem. Act on what matters anyway.

저자: Jill A. Stoddard 2023 272 페이지

3.88

181 개의 평점

🎭 Imposter Syndrome 🧠 Acceptance And Commitment Therapy 💗 Self-Compassion 🧘 Mindfulness Practice ✨ Overcoming Self-Doubt

The Art of Bitfulness

저자: Nandan Nilekani • 2022

Phones exploit your psychology by design. Three modes that make deep focus the easy choice.

4.21

128

🧘 Digital Wellness 📉 Attention Economy 🔄 Habit Design ⏰ Time Management 🔒 Privacy And Data

The Art of Bitfulness

Phones exploit your psychology by design. Three modes that make deep focus the easy choice.

저자: Nandan Nilekani 2022 285 페이지

4.21

128 개의 평점

🧘 Digital Wellness 📉 Attention Economy 🔄 Habit Design ⏰ Time Management 🔒 Privacy And Data

The Tyranny of Metrics

저자: Jerry Z. Muller • 2017

The pursuit of measurable accountability is corrupting exactly the institutions it claims to fix.

3.69

1,000+

📉 Performance Metrics 🔄 Perverse Incentives 🎮 Gaming Metrics ⏳ Short-Termism 🏛️ Institutional Dysfunction

The Tyranny of Metrics

The pursuit of measurable accountability is corrupting exactly the institutions it claims to fix.

저자: Jerry Z. Muller 2017 240 페이지

3.69

1,000+ 개의 평점

📉 Performance Metrics 🔄 Perverse Incentives 🎮 Gaming Metrics ⏳ Short-Termism 🏛️ Institutional Dysfunction

Read to Lead

저자: Jeff Brown • 2021

The system for reading more, remembering it all, turning books into a leadership edge.

4.20

321

📚 Reading Habits 🔄 Habit Design 🚀 Leadership Development ⏰ Time Management 📈 Career Acceleration

Read to Lead

The system for reading more, remembering it all, turning books into a leadership edge.

저자: Jeff Brown 2021 240 페이지

4.20

321 개의 평점

📚 Reading Habits 🔄 Habit Design 🚀 Leadership Development ⏰ Time Management 📈 Career Acceleration

Concentration

저자: Stefan van der Stigchel • 2020

Multitasking is a myth, your working memory is tiny, and every notification exploits that limit.

3.33

144

🧠 Cognitive Psychology 🎯 Attention Management 💭 Working Memory 📱 Digital Distraction 🔄 Task Switching

Concentration

Multitasking is a myth, your working memory is tiny, and every notification exploits that limit.

저자: Stefan van der Stigchel 2020

3.33

144 개의 평점

🧠 Cognitive Psychology 🎯 Attention Management 💭 Working Memory 📱 Digital Distraction 🔄 Task Switching

Great on the Job

저자: Jodi Glickman • 2011

The workplace scripts nobody teaches: asking for help, raising red flags, managing up.

3.69

299

🗣️ Workplace Communication 🌱 Early Career Advice ⬆️ Managing Up 📢 Self-Advocacy 🔄 Feedback Skills

Great on the Job

The workplace scripts nobody teaches: asking for help, raising red flags, managing up.

저자: Jodi Glickman 2011 304 페이지

3.69

299 개의 평점

🗣️ Workplace Communication 🌱 Early Career Advice ⬆️ Managing Up 📢 Self-Advocacy 🔄 Feedback Skills

Forbidden Knowledge

저자: Terence H. Young • 2023

What your pharmacist doesn't tell you, and why the safest drugs are the least promoted.

💊 Big Pharma 🛡️ Regulatory Capture ⚖️ Medical Ethics 🔒 Information Control 📢 Whistleblowing

Forbidden Knowledge

What your pharmacist doesn't tell you, and why the safest drugs are the least promoted.

저자: Terence H. Young 2023 280 페이지

💊 Big Pharma 🛡️ Regulatory Capture ⚖️ Medical Ethics 🔒 Information Control 📢 Whistleblowing

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