Лучшие книги о бизнесе | Саммари и аудио

Саммари книг

От хорошего к великому

— Джим Коллинз • 2001

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

4.12

200 000+

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

Иммерсивные

От хорошего к великому

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

— Джим Коллинз 2001

4.12

200 000+ оценок

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

Легко не будет

— Бен Хоровиц • 2014

When your company is fighting for its life, here is the advice that actually works.

4.20

100 000+

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

Иммерсивные

Легко не будет

When your company is fighting for its life, here is the advice that actually works.

— Бен Хоровиц 2014 304 стр.

4.20

100 000+ оценок

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

Малый бизнес: от иллюзий к успеху

— Майкл Э. Гербер • 1985

Why the skill that makes you a great baker sinks your bakery, and how to escape.

4.07

97 000+

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

Малый бизнес: от иллюзий к успеху Саммари

Иммерсивные

Малый бизнес: от иллюзий к успеху

Why the skill that makes you a great baker sinks your bakery, and how to escape.

— Майкл Э. Гербер 1985 269 стр.

4.07

97 000+ оценок

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

Стратегия голубого океана

— В. Чан Ким • 2005

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

4.01

88 000+

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

Стратегия голубого океана

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

— В. Чан Ким 2005 240 стр.

4.01

88 000+ оценок

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

Эмоциональный интеллект 2.0

— Тревис Брэдберри • 2009

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

3.85

85 000+

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

Иммерсивные

Эмоциональный интеллект 2.0

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

— Тревис Брэдберри 2009 255 стр.

3.85

85 000+ оценок

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

Стартап за $100

— Крис Гильбо • 2012

A PayPal account and $125. Everything else about launching a profitable business is optional.

3.89

71 000+

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

Иммерсивные

Стартап за $100

A PayPal account and $125. Everything else about launching a profitable business is optional.

— Крис Гильбо 2012 304 стр.

3.89

71 000+ оценок

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

Дилемма инноватора

— Клейтон М. Кристенсен • 1997

The practices that make a company excellent are the same ones that make it obsolete.

4.04

61 000+

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

Иммерсивные

Дилемма инноватора

The practices that make a company excellent are the same ones that make it obsolete.

— Клейтон М. Кристенсен 1997 288 стр.

4.04

61 000+ оценок

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

Фиолетовая корова

— Сет Годин • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56 000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Иммерсивные

Фиолетовая корова

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

— Сет Годин 2009 172 стр.

3.78

56 000+ оценок

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Первые 90 дней

— Майкл Д. Уоткинс • 2003

What got you promoted won't work in the new job. Five situations determine what will.

3.85

38 000+

🚦 Leadership Transitions 👔 New Managers 🔄 Career Transitions 🤝 Stakeholder Management 🔍 Team Assessment

Иммерсивные

Первые 90 дней

What got you promoted won't work in the new job. Five situations determine what will.

— Майкл Д. Уоткинс 2003 304 стр.

3.85

38 000+ оценок

🚦 Leadership Transitions 👔 New Managers 🔄 Career Transitions 🤝 Stakeholder Management 🔍 Team Assessment

Высокоэффективный менеджмент

— Эндрю С. Гроув • 1983

An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.

4.30

21 000+

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

Иммерсивные

Высокоэффективный менеджмент

An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.

— Эндрю С. Гроув 1983 272 стр.

4.30

21 000+ оценок

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

Хорошая стратегия, плохая стратегия

— Ричард П. Румельт • 2011

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

4.13

17 000+

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Хорошая стратегия, плохая стратегия Саммари

Иммерсивные

Хорошая стратегия, плохая стратегия

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

— Ричард П. Румельт 2011 323 стр.

4.13

17 000+ оценок

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

Traction

— Джино Викман • 2007

A single system to align your team, force accountability, and end the chaos that stalls growth.

4.13

16 000+

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Traction

A single system to align your team, force accountability, and end the chaos that stalls growth.

— Джино Викман 2007 246 стр.

4.13

16 000+ оценок

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Сначала прибыль

— Майк Микаловиц • 2014

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

4.26

14 000+

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

Сначала прибыль

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

— Майк Микаловиц 2014 224 стр.

4.26

14 000+ оценок

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

Стартап

— Стив Бланк • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12 000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Стартап

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

— Стив Бланк 2012 608 стр.

4.11

12 000+ оценок

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

СПИН-продажи

— Нил Рекхэм • 1988

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

4.01

12 000+

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

СПИН-продажи

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

— Нил Рекхэм 1988 234 стр.

4.01

12 000+ оценок

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

Маленькая красная книга продаж

— Джеффри Гитомер • 2004

Build a personal brand, kill cold calling, and let social proof close your deals.

3.91

10 000+

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Маленькая красная книга продаж

Build a personal brand, kill cold calling, and let social proof close your deals.

— Джеффри Гитомер 2004 230 стр.

3.91

10 000+ оценок

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Тяга

— Габриэль Вайнберг • 2014

Your best growth channel is the one your competitors dismissed. A process for finding it.

4.11

9 000+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

Иммерсивные

Тяга

Your best growth channel is the one your competitors dismissed. A process for finding it.

— Габриэль Вайнберг 2014 288 стр.

4.11

9 000+ оценок

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

Jab, Jab, Jab, Right Hook

— Gary Vaynerchuk • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9 000+

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Jab, Jab, Jab, Right Hook

Three value posts for every ask: the platform-by-platform craft of social media.

— Gary Vaynerchuk 2013 195 стр.

3.95

9 000+ оценок

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Психология продаж

— Брайан Трейси • 2016

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

4.16

8 000+

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

Психология продаж

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

— Брайан Трейси 2016 240 стр.

4.16

8 000+ оценок

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

Lean Analytics

— Алистер Кролл • 2013

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

4.11

8 000+

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Lean Analytics

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

— Алистер Кролл 2013 440 стр.

4.11

8 000+ оценок

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Построено на продажу

— Джон Уоррилоу • 2010

Most small businesses cannot be sold. The playbook for making yours the exception.

4.24

7 000+

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

Построено на продажу

Most small businesses cannot be sold. The playbook for making yours the exception.

— Джон Уоррилоу 2010 176 стр.

4.24

7 000+ оценок

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

5 уровней лидерства

— Джон К. Максвелл • 2011

From title-based authority to legacy-building influence: the five shifts every leader must make.

4.28

7 000+

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

5 уровней лидерства

From title-based authority to legacy-building influence: the five shifts every leader must make.

— Джон К. Максвелл 2011

4.28

7 000+ оценок

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

Margin of Safety

— Seth A. Klarman • 1991

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

4.33

7 000+

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

Margin of Safety

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

— Seth A. Klarman 1991 248 стр.

4.33

7 000+ оценок

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

Фанатичный проспектинг

— Джеб Блаунт • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

6 000+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Фанатичный проспектинг

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

— Джеб Блаунт 2015 304 стр.

4.25

6 000+ оценок

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Company Of One

— Paul Jarvis • 2019

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

3.91

6 000+

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Company Of One

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

— Paul Jarvis 2019

3.91

6 000+ оценок

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Ethics for the Real World

— Ronald A. Howard • 2008

Small justifications unravel integrity. An advance ethical code stops the slide before it starts.

4.02

5 000+

🏢 Business Ethics ⚖️ Ethical Decision Making 🧠 Moral Psychology 📜 Practical Philosophy 🪞 Cognitive Biases

Ethics for the Real World

Small justifications unravel integrity. An advance ethical code stops the slide before it starts.

— Ronald A. Howard 2008 226 стр.

4.02

5 000+ оценок

🏢 Business Ethics ⚖️ Ethical Decision Making 🧠 Moral Psychology 📜 Practical Philosophy 🪞 Cognitive Biases

Сбалансированная система показателей

— Роберт С. Каплан • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

5 000+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Сбалансированная система показателей

Four metrics, one rule: run a technical team like a business by developing the people first.

— Роберт С. Каплан 1996 322 стр.

3.91

5 000+ оценок

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Small Giants

— Bo Burlingham • 2005

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

3.85

5 000+

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

Small Giants

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

— Bo Burlingham 2005 264 стр.

3.85

5 000+ оценок

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

American Icon

— Bryce G. Hoffman • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

5 000+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

American Icon

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

— Bryce G. Hoffman 2012 432 стр.

4.42

5 000+ оценок

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

Запуск

— Джефф Уокер • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4 000+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Запуск

The launch formula that compresses a year of sales into one week, no existing audience required.

— Джефф Уокер 2014 206 стр.

3.99

4 000+ оценок

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Nine Lies About Work

— Marcus Buckingham • 2019

Nine things your company believes about work that the data says are wrong.

4.09

4 000+

👥 Team Dynamics 💪 Strengths Development 🔥 Employee Engagement 📊 Evidence-Based Management ✨ Meaning At Work

Nine Lies About Work

Nine things your company believes about work that the data says are wrong.

— Marcus Buckingham 2019 256 стр.

4.09

4 000+ оценок

👥 Team Dynamics 💪 Strengths Development 🔥 Employee Engagement 📊 Evidence-Based Management ✨ Meaning At Work

Love is the Killer App

— Tim Sanders • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

3 000+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

Love is the Killer App

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

— Tim Sanders 2002

3.85

3 000+ оценок

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Entrepreneur Roller Coaster

— Darren Hardy • 2015

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

4.32

3 000+

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management 💰 Sales Psychology 👥 Hiring And Culture

The Entrepreneur Roller Coaster

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

— Darren Hardy 2015 272 стр.

4.32

3 000+ оценок

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management 💰 Sales Psychology 👥 Hiring And Culture

The Heart of Change

— John P. Kotter • 2002

Why a pile of 424 gloves did what a thousand memos couldn't.

3.97

3 000+

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

The Heart of Change

Why a pile of 424 gloves did what a thousand memos couldn't.

— John P. Kotter 2002 224 стр.

3.97

3 000+ оценок

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

Маркетинг на скотче. Пересмотренное и обновлённое издание

— Джон Янч • 2006

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

3.94

2 000+

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Маркетинг на скотче. Пересмотренное и обновлённое издание

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

— Джон Янч 2006 304 стр.

3.94

2 000+ оценок

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

One Million Followers

— Brendan Kane • 2018

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

3.42

1 000+

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

One Million Followers

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

— Brendan Kane 2018

3.42

1 000+ оценок

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

Gap Selling

— Кинан • 2018

Features don't close deals. The measurable gap between a customer's pain and their goal does.

4.27

1 000+

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

Gap Selling

Features don't close deals. The measurable gap between a customer's pain and their goal does.

— Кинан 2018 262 стр.

4.27

1 000+ оценок

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

Эпический контент-маркетинг

— Джо Пулицци • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1 000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Эпический контент-маркетинг

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

— Джо Пулицци 2013 332 стр.

3.96

1 000+ оценок

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

The Toyota Way to Lean Leadership

— Jeffrey K. Liker • 2011

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

4.07

1 000+

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

The Toyota Way to Lean Leadership

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

— Jeffrey K. Liker 2011 321 стр.

4.07

1 000+ оценок

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

Data-Driven Marketing

— Mark Jeffery • 2010

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

3.90

500+

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

Data-Driven Marketing

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

— Mark Jeffery 2010 320 стр.

3.90

500+ оценок

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

The Art of Client Service, Revised and Updated Edition

— Robert Solomon • 2003

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

3.95

500+

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

The Art of Client Service, Revised and Updated Edition

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

— Robert Solomon 2003 208 стр.

3.95

500+ оценок

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

The Strategy and Tactics of Pricing

— Thomas T. Nagle • 1986

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

4.08

500+

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

The Strategy and Tactics of Pricing

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

— Thomas T. Nagle 1986 352 стр.

4.08

500+ оценок

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

Cracked It! Как решать большие проблемы и продавать решения как лучшие стратегические консультанты

— Бернар Гарретт • 2018

Four stages top consultants use to crack any problem, and the final one most people skip.

4.23

500+

📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

Cracked It! Как решать большие проблемы и продавать решения как лучшие стратегические консультанты

Four stages top consultants use to crack any problem, and the final one most people skip.

— Бернар Гарретт 2018 303 стр.

4.23

500+ оценок

📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

Talk Less, Say More

— Connie Dieken • 2009

Three habits that earn real attention in a distracted world, and turn it into action.

3.52

500+

🗣️ Workplace Communication 👔 Executive Presence ✂️ Brevity 👁️ Visual Communication 👂 Active Listening

Talk Less, Say More

Three habits that earn real attention in a distracted world, and turn it into action.

— Connie Dieken 2009 176 стр.

3.52

500+ оценок

🗣️ Workplace Communication 👔 Executive Presence ✂️ Brevity 👁️ Visual Communication 👂 Active Listening

Am I Making Myself Clear?

— Terry Felber • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

Am I Making Myself Clear?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

— Terry Felber 2002 160 стр.

4.16

488 оценок

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

The Anatomy of Humbug

— Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

— Paul Feldwick 2015 208 стр.

4.21

376 оценок

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Key Performance Indicators

— Bernard Marr • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

Key Performance Indicators

Data drowns most managers. The 75 indicators that surface what a business needs to know.

— Bernard Marr 2011 347 стр.

3.91

256 оценок

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

One Piece of Paper

— Mike Figliuolo • 2011

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

3.77

187

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

One Piece of Paper

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

— Mike Figliuolo 2011 256 стр.

3.77

187 оценок

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

Disruptive Innovation

— Clayton M. Christensen • 2011

Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.

4.46

🏢 Corporate Innovation 🎯 Innovation Strategy 🔒 Organizational Inertia 📡 Technology Adoption 🔍 Customer Insight

Disruptive Innovation

Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.

— Clayton M. Christensen 2011 1066 стр.

4.46

67 оценок

🏢 Corporate Innovation 🎯 Innovation Strategy 🔒 Organizational Inertia 📡 Technology Adoption 🔍 Customer Insight

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