Менеджмент

Динамичный мир современного бизнеса оживает благодаря экспертным знаниям о лидерстве, продуктивности и организационной стратегии. Эти практические руководства и вдохновляющие истории успеха вооружают как опытных руководителей, так и начинающих предпринимателей проверенными методами для преодоления вызовов, мотивации команд и достижения значимого роста.

Менеджмент Саммари книг

Becoming a Resonant Leader

— Annie McKee • 2008

Burnout is a leadership disease. Its cure is renewing the emotional capacities you neglect.

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388

🧠 Emotional Intelligence 🔥 Burnout Prevention 📈 Leadership Development 🧘 Mindfulness In Work 😊 Positive Psychology

Becoming a Resonant Leader

Burnout is a leadership disease. Its cure is renewing the emotional capacities you neglect.

— Annie McKee 2008 256 стр.

3.81

388 оценок

🧠 Emotional Intelligence 🔥 Burnout Prevention 📈 Leadership Development 🧘 Mindfulness In Work 😊 Positive Psychology

Leading in the Global Matrix

— Marty Seldman • 2020

The matrix broke the org chart. Leading with trust and culture across borders and siloes.

3.73

🏢 Matrix Organizations 🌐 Global Leadership 🔗 Strategic Networking 🌍 Cultural Intelligence 🤝 Stakeholder Management

Leading in the Global Matrix

The matrix broke the org chart. Leading with trust and culture across borders and siloes.

— Marty Seldman 2020 256 стр.

3.73

15 оценок

🏢 Matrix Organizations 🌐 Global Leadership 🔗 Strategic Networking 🌍 Cultural Intelligence 🤝 Stakeholder Management

Leaders Leap

— Rob Bier • 2024

Growth forces a false choice between results and morale. The companies that refuse it win.

4.74

📈 Organizational Scaling 🤝 Trust Building 💬 Difficult Conversations 🔄 Ritual Design 👥 Manager Development

Leaders Leap

Growth forces a false choice between results and morale. The companies that refuse it win.

— Rob Bier 2024 288 стр.

4.74

72 оценок

📈 Organizational Scaling 🤝 Trust Building 💬 Difficult Conversations 🔄 Ritual Design 👥 Manager Development

Applied Artificial Intelligence

— Mariya Yao • 2018

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

3.57

410

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Applied Artificial Intelligence

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

— Mariya Yao 2018 201 стр.

3.57

410 оценок

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

The Art of Critical Decision Making

— Michael A. Roberto • 2009

Data doesn't make decisions. Debate does. The process for designing the right argument in any room.

4.09

500+

🧠 Cognitive Biases 📉 Behavioral Economics ⚔️ Constructive Conflict 👥 Team Decision Making 🛡️ High Reliability

The Art of Critical Decision Making

Data doesn't make decisions. Debate does. The process for designing the right argument in any room.

— Michael A. Roberto 2009 13 стр.

4.09

500+ оценок

🧠 Cognitive Biases 📉 Behavioral Economics ⚔️ Constructive Conflict 👥 Team Decision Making 🛡️ High Reliability

Make Your Mark

— Jocelyn K. Glei • 2014

You have 15 seconds to win a user. Rules for products and teams that earn attention.

3.97

1 000+

🎨 Creative Business 🌍 Mission-Driven Business 🔄 Lean Startup 💡 Design Thinking 📖 Brand Storytelling

Make Your Mark

You have 15 seconds to win a user. Rules for products and teams that earn attention.

— Jocelyn K. Glei 2014 260 стр.

3.97

1 000+ оценок

🎨 Creative Business 🌍 Mission-Driven Business 🔄 Lean Startup 💡 Design Thinking 📖 Brand Storytelling

The Long View

— Brian Fetherstonhaugh • 2016

Career advice assumes a ten-year race. A forty-five-year career runs on different fuel.

3.75

298

🗺️ Career Planning 🎨 Career Design 🧗 Career Resilience 🛠️ Skill Development ⏳ Time Management

The Long View

Career advice assumes a ten-year race. A forty-five-year career runs on different fuel.

— Brian Fetherstonhaugh 2016 249 стр.

3.75

298 оценок

🗺️ Career Planning 🎨 Career Design 🧗 Career Resilience 🛠️ Skill Development ⏳ Time Management

Create the Future + The Innovation Handbook

— Jeremy Gutsche • 2020

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

3.93

289

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

Create the Future + The Innovation Handbook

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

— Jeremy Gutsche 2020 360 стр.

3.93

289 оценок

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

Management Tips

— Harvard Business Publishing • 2011

Two-page management prescriptions for the problems of leading yourself, a team, and a business.

3.80

499

📋 Management Basics 🆕 New Managers ⏳ Time Management ♟️ Strategic Thinking 🤔 Decision Making

Management Tips

Two-page management prescriptions for the problems of leading yourself, a team, and a business.

— Harvard Business Publishing 2011 224 стр.

3.80

499 оценок

📋 Management Basics 🆕 New Managers ⏳ Time Management ♟️ Strategic Thinking 🤔 Decision Making

How not to Plan

— APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

— APG Ltd 2018 403 стр.

4.43

405 оценок

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

Non-Violent Communication Training Course

— Marshall B. Rosenberg • 2006

Four steps to replace blame with honest need-expression, and turn every argument into connection.

4.48

167

🕊️ Compassionate Communication 👂 Empathic Listening ✌️ Nonviolence 🧠 Humanistic Psychology 😡 Anger Management

Non-Violent Communication Training Course

Four steps to replace blame with honest need-expression, and turn every argument into connection.

— Marshall B. Rosenberg 2006

4.48

167 оценок

🕊️ Compassionate Communication 👂 Empathic Listening ✌️ Nonviolence 🧠 Humanistic Psychology 😡 Anger Management

The Lost Art of Connecting

— Susan McPherson • 2021

Why the best-connected people lead with generosity, and a three-part method for doing it.

3.98

191

🤝 Business Networking 🎁 Service Mindset 👂 Active Listening 🔐 Trust Building 🌍 Inclusive Networking

The Lost Art of Connecting

Why the best-connected people lead with generosity, and a three-part method for doing it.

— Susan McPherson 2021 224 стр.

3.98

191 оценок

🤝 Business Networking 🎁 Service Mindset 👂 Active Listening 🔐 Trust Building 🌍 Inclusive Networking

The Carrot Principle

— Adrian Gostick • 2001

74% of leaders skip the one practice that triples returns: genuine, specific appreciation.

3.69

1 000+

🧱 Employee Recognition ⚡ Employee Engagement 🌳 Talent Retention 🤲 Servant Leadership ✨ Positive Psychology

The Carrot Principle

74% of leaders skip the one practice that triples returns: genuine, specific appreciation.

— Adrian Gostick 2001 176 стр.

3.69

1 000+ оценок

🧱 Employee Recognition ⚡ Employee Engagement 🌳 Talent Retention 🤲 Servant Leadership ✨ Positive Psychology

Disrupt Yourself

— Whitney Johnson • 2015

6% win in crowded markets, 37% win creating new ones. Your career works the same way.

3.73

1 000+

🧨 Disruptive Innovation 🔄 Career Reinvention 📈 Learning Curves ⚖️ Calculated Risk 💪 Strengths Assessment

Disrupt Yourself

6% win in crowded markets, 37% win creating new ones. Your career works the same way.

— Whitney Johnson 2015 193 стр.

3.73

1 000+ оценок

🧨 Disruptive Innovation 🔄 Career Reinvention 📈 Learning Curves ⚖️ Calculated Risk 💪 Strengths Assessment

The Glass Bead Game

— Hermann Hesse • 1943

Online learning and rising costs disrupt the university model, forcing a choice: reform or decline.

4.10

42 000+

📖 Higher Education Reform 💡 Disruptive Innovation 💻 Online Learning 🏛️ Institutional Change 🎓 Mission Creep

The Glass Bead Game

Online learning and rising costs disrupt the university model, forcing a choice: reform or decline.

— Hermann Hesse 1943 558 стр.

4.10

42 000+ оценок

📖 Higher Education Reform 💡 Disruptive Innovation 💻 Online Learning 🏛️ Institutional Change 🎓 Mission Creep

Killing Marketing

— Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

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232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Killing Marketing

The smartest brands no longer rent attention. They own audiences and charge for access instead.

— Joe Pulizzi 2013 272 стр.

3.90

232 оценок

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Networking Like a Pro

— Ivan R. Misner • 2009

800 contacts sleep in your database. The playbook for turning them into a referral engine.

3.81

305

🌐 Professional Networking 🤝 Referral Marketing 👂 Active Listening 🏷️ Personal Branding 🎁 Generosity In Business

Networking Like a Pro

800 contacts sleep in your database. The playbook for turning them into a referral engine.

— Ivan R. Misner 2009 288 стр.

3.81

305 оценок

🌐 Professional Networking 🤝 Referral Marketing 👂 Active Listening 🏷️ Personal Branding 🎁 Generosity In Business

India’s Railway Man

— Rajendra B. Aklekar • 2017

Bridge: 46 days. Mountain railway: 7 years. The values that built modern India on schedule.

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249

📋 Project Management 🧱 Civil Engineering 🚂 Railways 🏗️ Infrastructure ⚖️ Public Sector Integrity

India’s Railway Man

Bridge: 46 days. Mountain railway: 7 years. The values that built modern India on schedule.

— Rajendra B. Aklekar 2017 273 стр.

3.85

249 оценок

📋 Project Management 🧱 Civil Engineering 🚂 Railways 🏗️ Infrastructure ⚖️ Public Sector Integrity

Cost Accounting

— Charles T. Horngren • 1962

Use cost data to price boldly, control costs, and allocate resources where they win.

3.65

500+

📊 Management Accounting 💰 Cost Management 🎯 Strategic Decision-Making 🔗 Value Chain Analysis 🚛 Supply Chain Management

Cost Accounting

Use cost data to price boldly, control costs, and allocate resources where they win.

— Charles T. Horngren 1962 868 стр.

3.65

500+ оценок

📊 Management Accounting 💰 Cost Management 🎯 Strategic Decision-Making 🔗 Value Chain Analysis 🚛 Supply Chain Management

Content Chemistry

— Andy Crestodina • 2012

A visual playbook for turning your blog into a customer magnet, from search to email.

4.10

118

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

Content Chemistry

A visual playbook for turning your blog into a customer magnet, from search to email.

— Andy Crestodina 2012 112 стр.

4.10

118 оценок

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

Magic Words

— Tim David • 2014

Seven ordinary words with outsized influence: the psychology of each, and when to use them.

3.92

359

🗣️ Interpersonal Communication 💼 Business Communication 🧠 Persuasion Psychology ✍️ Word Choice 🤝 Rapport Building

Magic Words

Seven ordinary words with outsized influence: the psychology of each, and when to use them.

— Tim David 2014 160 стр.

3.92

359 оценок

🗣️ Interpersonal Communication 💼 Business Communication 🧠 Persuasion Psychology ✍️ Word Choice 🤝 Rapport Building

How to Talk So People Listen

— Sonya Hamlin • 1988

Why most workplace messages get ignored, and the audience-first method that gets you heard.

3.22

109

🏢 Workplace Communication 🎤 Presentation Skills 👥 Audience Analysis 🤝 Meeting Facilitation 👁️ Visual Communication

How to Talk So People Listen

Why most workplace messages get ignored, and the audience-first method that gets you heard.

— Sonya Hamlin 1988

3.22

109 оценок

🏢 Workplace Communication 🎤 Presentation Skills 👥 Audience Analysis 🤝 Meeting Facilitation 👁️ Visual Communication

Happy at Work

— Robyn L. Garrett • 2023

The culture fix most teams skip: why ping-pong tables fail, and what actually keeps people.

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100

🏢 Workplace Culture 🛡️ Psychological Safety 🌍 Inclusive Leadership ⚖️ Work-Life Balance 🧠 Mental Health At Work

Happy at Work

The culture fix most teams skip: why ping-pong tables fail, and what actually keeps people.

— Robyn L. Garrett 2023 256 стр.

3.86

100 оценок

🏢 Workplace Culture 🛡️ Psychological Safety 🌍 Inclusive Leadership ⚖️ Work-Life Balance 🧠 Mental Health At Work

War Room

— Michael Holley • 2011

Three Super Bowls built on a cold-eyed system that Belichick's disciples now install across the NFL.

3.90

1 000+

🏈 Nfl Dynasties 🏢 Organizational Culture 🧱 Team Building 🔍 Talent Evaluation 🎯 Sports Leadership

War Room

Three Super Bowls built on a cold-eyed system that Belichick's disciples now install across the NFL.

— Michael Holley 2011 352 стр.

3.90

1 000+ оценок

🏈 Nfl Dynasties 🏢 Organizational Culture 🧱 Team Building 🔍 Talent Evaluation 🎯 Sports Leadership

Peak

— Chip Conley • 2007

Use a psychologist's pyramid to transform employees, customers, and investors into evangelists.

3.99

2 000+

🧑‍💼 Employee Engagement ❤️ Customer Loyalty 🌍 Impact Investing 🏢 Corporate Culture 🎯 Purpose-Driven Business

Peak

Use a psychologist's pyramid to transform employees, customers, and investors into evangelists.

— Chip Conley 2007 274 стр.

3.99

2 000+ оценок

🧑‍💼 Employee Engagement ❤️ Customer Loyalty 🌍 Impact Investing 🏢 Corporate Culture 🎯 Purpose-Driven Business

Mastering Leadership

— Bob Anderson • 2015

Leadership's inner game: four stages, six practices, one engine for breakthrough results.

4.18

402

🧭 Leadership Development 🧠 Adult Development 📈 Vertical Development 🔗 Systems Thinking 🌟 Conscious Leadership

Mastering Leadership

Leadership's inner game: four stages, six practices, one engine for breakthrough results.

— Bob Anderson 2015 384 стр.

4.18

402 оценок

🧭 Leadership Development 🧠 Adult Development 📈 Vertical Development 🔗 Systems Thinking 🌟 Conscious Leadership

Value Engineering

— Anil Kumar Mukhopadhyaya • 2003

Function is worth more than form: the systematic approach that finds savings competitors overlook.

4.75

🔧 Value Engineering 💰 Cost Engineering ♻️ Life Cycle Costing 💡 Creative Problem-Solving 👥 Team Dynamics

Value Engineering

Function is worth more than form: the systematic approach that finds savings competitors overlook.

— Anil Kumar Mukhopadhyaya 2003 212 стр.

4.75

4 оценок

🔧 Value Engineering 💰 Cost Engineering ♻️ Life Cycle Costing 💡 Creative Problem-Solving 👥 Team Dynamics

The Organic Farmer's Business Handbook

— Richard Wiswall • 2009

The business manual organic farmers actually need: plan for profit, track costs, and pay yourself.

4.08

157

🥕 Organic Farming Business 🚜 Small Farm Management 💰 Farm Finance 📋 Farm Business Planning 🌱 Sustainable Agriculture

The Organic Farmer's Business Handbook

The business manual organic farmers actually need: plan for profit, track costs, and pay yourself.

— Richard Wiswall 2009 224 стр.

4.08

157 оценок

🥕 Organic Farming Business 🚜 Small Farm Management 💰 Farm Finance 📋 Farm Business Planning 🌱 Sustainable Agriculture

Change Your Questions, Change Your Life

— Marilee G. Adams • 2004

Your inner questions decide your results. Twelve tools for switching from critic to constructive.

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3 000+

🧑‍🏫 Leadership Coaching 💼 Executive Coaching ❓ Questioning Techniques 🔄 Cognitive Reframing 🔍 Self-Inquiry

Change Your Questions, Change Your Life

Your inner questions decide your results. Twelve tools for switching from critic to constructive.

— Marilee G. Adams 2004 256 стр.

3.85

3 000+ оценок

🧑‍🏫 Leadership Coaching 💼 Executive Coaching ❓ Questioning Techniques 🔄 Cognitive Reframing 🔍 Self-Inquiry

The Six Disciplines of Breakthrough Learning

— Roy V. H. Pollock • 2006

Half of all corporate training is wasted. The cure starts with business results, not better classes.

4.20

215

📚 Corporate Learning ✏️ Training Design 🔄 Learning Transfer 🎯 Performance Improvement 🧠 Systems Thinking

The Six Disciplines of Breakthrough Learning

Half of all corporate training is wasted. The cure starts with business results, not better classes.

— Roy V. H. Pollock 2006 231 стр.

4.20

215 оценок

📚 Corporate Learning ✏️ Training Design 🔄 Learning Transfer 🎯 Performance Improvement 🧠 Systems Thinking

It Doesn't Have to Be Crazy at Work

— Jason Fried • 2018

Stop the hustle, protect your time, and build a calm, profitable business. Proven at Basecamp.

4.01

13 000+

🏢 Company Culture 🌱 Sustainable Business 🔍 Attention Management 🧘 Anti-Hustle 🤝 Meeting Culture

It Doesn't Have to Be Crazy at Work

Stop the hustle, protect your time, and build a calm, profitable business. Proven at Basecamp.

— Jason Fried 2018 240 стр.

4.01

13 000+ оценок

🏢 Company Culture 🌱 Sustainable Business 🔍 Attention Management 🧘 Anti-Hustle 🤝 Meeting Culture

Balanced Scorecard Step-by-Step

— Paul R. Niven • 2002

Turn strategy into daily work, using measures that go beyond the financial reports.

3.85

146

🎯 Performance Management 🗺️ Strategic Planning ⚙️ Strategy Execution 🔗 Organizational Alignment 📊 Business Metrics

Balanced Scorecard Step-by-Step

Turn strategy into daily work, using measures that go beyond the financial reports.

— Paul R. Niven 2002 336 стр.

3.85

146 оценок

🎯 Performance Management 🗺️ Strategic Planning ⚙️ Strategy Execution 🔗 Organizational Alignment 📊 Business Metrics

The New Economics for Industry, Government, Education

— W. Edwards Deming • 1991

Ranking employees and setting numerical targets are not management. They are sabotage.

4.17

500+

🏭 Quality Management 🧠 Systems Thinking 🔄 Organizational Change 📊 Statistical Thinking 💡 Intrinsic Motivation

The New Economics for Industry, Government, Education

Ranking employees and setting numerical targets are not management. They are sabotage.

— W. Edwards Deming 1991 266 стр.

4.17

500+ оценок

🏭 Quality Management 🧠 Systems Thinking 🔄 Organizational Change 📊 Statistical Thinking 💡 Intrinsic Motivation

The Perfect Day Formula

— Craig Ballantyne • 2016

A morning-to-night operating system that replaces willpower with rules, so your day runs itself.

3.97

1 000+

🌅 Morning Routines ⏰ Time Management 🛡️ Personal Discipline 🔄 Habit Formation 🚫 Distraction Management

The Perfect Day Formula

A morning-to-night operating system that replaces willpower with rules, so your day runs itself.

— Craig Ballantyne 2016 135 стр.

3.97

1 000+ оценок

🌅 Morning Routines ⏰ Time Management 🛡️ Personal Discipline 🔄 Habit Formation 🚫 Distraction Management

Becoming a Changemaker

— Alex Budak • 2022

A title is not required. The playbook for making an impact from wherever you sit.

4.04

174

🔄 Change Management 🌍 Social Entrepreneurship 🗣️ Leading Without Authority 🤲 Servant Leadership 🌈 Inclusive Leadership

Becoming a Changemaker

A title is not required. The playbook for making an impact from wherever you sit.

— Alex Budak 2022 304 стр.

4.04

174 оценок

🔄 Change Management 🌍 Social Entrepreneurship 🗣️ Leading Without Authority 🤲 Servant Leadership 🌈 Inclusive Leadership

The Art of Possibility

— Rosamund Stone Zander • 2000

Your reality is a story you tell. Rewriting it is easier than you think.

3.92

11 000+

👓 Perception And Framing 🌱 Abundance Mindset 🛡️ Radical Responsibility 🤲 Contribution Over Success 🧭 Leadership Development

The Art of Possibility

Your reality is a story you tell. Rewriting it is easier than you think.

— Rosamund Stone Zander 2000 206 стр.

3.92

11 000+ оценок

👓 Perception And Framing 🌱 Abundance Mindset 🛡️ Radical Responsibility 🤲 Contribution Over Success 🧭 Leadership Development

The Startup Playbook

— David S. Kidder • 2012

Forty founders. One playbook. The principles for product-market fit, pivoting, and scaling.

3.78

500+

🚀 Startup Playbooks 💡 Founder Advice 🎯 Product Market Fit 🔄 Lean Methodology 🌉 Silicon Valley Wisdom

The Startup Playbook

Forty founders. One playbook. The principles for product-market fit, pivoting, and scaling.

— David S. Kidder 2012 292 стр.

3.78

500+ оценок

🚀 Startup Playbooks 💡 Founder Advice 🎯 Product Market Fit 🔄 Lean Methodology 🌉 Silicon Valley Wisdom

The Brand Idea

— Nathalie Laidler-Kylande • 2013

Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.

3.40

🏷️ Nonprofit Branding 🌍 Social Impact 🔗 Brand Alignment 👥 Stakeholder Engagement 🤝 Brand Partnerships

The Brand Idea

Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.

— Nathalie Laidler-Kylande 2013 240 стр.

3.40

52 оценок

🏷️ Nonprofit Branding 🌍 Social Impact 🔗 Brand Alignment 👥 Stakeholder Engagement 🤝 Brand Partnerships

Продажи с благородной целью

— Лиза Эрл Маклеод • 2012

Salespeople who put customer impact before their own commission earn more. Here is the playbook.

4.13

208

🛠️ Sales Methodology 🎯 Purpose-Driven Business 💎 Value-Based Selling 🏛️ Organizational Culture 🧠 Intrinsic Motivation

Продажи с благородной целью

Salespeople who put customer impact before their own commission earn more. Here is the playbook.

— Лиза Эрл Маклеод 2012 336 стр.

4.13

208 оценок

🛠️ Sales Methodology 🎯 Purpose-Driven Business 💎 Value-Based Selling 🏛️ Organizational Culture 🧠 Intrinsic Motivation

Wait, I'm the Boss?!?

— Peter Economy • 2020

Delegation, discipline, difficult conversations: the crash course every first-time manager needs.

3.43

114

🆕 New Managers 👥 People Management 🤝 Team Leadership ⚡ Employee Motivation 🏢 Workplace Culture

Wait, I'm the Boss?!?

Delegation, discipline, difficult conversations: the crash course every first-time manager needs.

— Peter Economy 2020 191 стр.

3.43

114 оценок

🆕 New Managers 👥 People Management 🤝 Team Leadership ⚡ Employee Motivation 🏢 Workplace Culture

Market Your Way to Growth

— Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Market Your Way to Growth

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

— Philip Kotler 2012 240 стр.

3.95

99 оценок

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

10-Minute Focus

— Daniel Walter • 2018

Your phone ate your focus. The rules for getting it back, two minutes at a time.

3.85

175

🎯 Attention Management 🌱 Micro Habits ⚡ Energy Management 🏗️ Environmental Design ⏱️ Time Blocking

10-Minute Focus

Your phone ate your focus. The rules for getting it back, two minutes at a time.

— Daniel Walter 2018 152 стр.

3.85

175 оценок

🎯 Attention Management 🌱 Micro Habits ⚡ Energy Management 🏗️ Environmental Design ⏱️ Time Blocking

Marketing for hospitality and tourism

— James C. Makens • 1995

Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.

4.01

406

🏨 Hospitality Marketing 🔄 Consumer Behavior ✈️ Tourism Marketing 🛒 Buying Decisions 📊 Market Segmentation

Marketing for hospitality and tourism

Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.

— James C. Makens 1995 932 стр.

4.01

406 оценок

🏨 Hospitality Marketing 🔄 Consumer Behavior ✈️ Tourism Marketing 🛒 Buying Decisions 📊 Market Segmentation

The Trust Edge

— David Horsager • 2011

Eight concrete practices that turn trust from a vague virtue into your fastest business accelerator.

3.80

500+

🏢 Organizational Trust 👔 Executive Leadership ⚖️ Business Ethics 🤲 Servant Leadership 🧠 Emotional Intelligence

The Trust Edge

Eight concrete practices that turn trust from a vague virtue into your fastest business accelerator.

— David Horsager 2011 349 стр.

3.80

500+ оценок

🏢 Organizational Trust 👔 Executive Leadership ⚖️ Business Ethics 🤲 Servant Leadership 🧠 Emotional Intelligence

Lean Inception

— Paulo Caroli • 2018

The workshop recipe that aligns a team and defines the right MVP, no code needed.

4.07

446

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development 🎯 Workshop Facilitation 🤝 Team Alignment

Lean Inception

The workshop recipe that aligns a team and defines the right MVP, no code needed.

— Paulo Caroli 2018 187 стр.

4.07

446 оценок

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development 🎯 Workshop Facilitation 🤝 Team Alignment

The Art of Selling Your Business

— John Warrillow • 2021

Engineer your exit: create competing bidders, control secrets, and know your walk-away number.

4.31

184

💰 Selling A Business 🚪 Exit Planning 📊 Business Valuation 🤝 Mergers And Acquisitions 🎲 Deal Negotiation

The Art of Selling Your Business

Engineer your exit: create competing bidders, control secrets, and know your walk-away number.

— John Warrillow 2021 241 стр.

4.31

184 оценок

💰 Selling A Business 🚪 Exit Planning 📊 Business Valuation 🤝 Mergers And Acquisitions 🎲 Deal Negotiation

Спортивная аналитика

— Бенджамин К. Аламар • 2013

The playbook for installing analytics inside a sports organization, from data to decision.

3.51

130

📊 Sports Analytics 📈 Data Analytics 🗄️ Data Management 🔮 Predictive Modeling 📏 Performance Metrics

Спортивная аналитика

The playbook for installing analytics inside a sports organization, from data to decision.

— Бенджамин К. Аламар 2013 150 стр.

3.51

130 оценок

📊 Sports Analytics 📈 Data Analytics 🗄️ Data Management 🔮 Predictive Modeling 📏 Performance Metrics

What Would Google Do?

— Jeff Jarvis • 2009

The internet's most successful company wrote a playbook, and it has nothing to do with search.

3.87

10 000+

🌐 Internet Business 🏗️ Platform Economics 🔓 Open Systems 👥 Crowd Wisdom 🆓 Freeconomics

What Would Google Do?

The internet's most successful company wrote a playbook, and it has nothing to do with search.

— Jeff Jarvis 2009

3.87

10 000+ оценок

🌐 Internet Business 🏗️ Platform Economics 🔓 Open Systems 👥 Crowd Wisdom 🆓 Freeconomics

Rare Leadership

— Marcus Warner • 2016

Four relational habits that flip leadership from fear-driven to joy-led, building trust that lasts.

4.16

500+

🕊️ Christian Leadership 🧠 Emotional Intelligence 🤝 Relational Leadership 🌱 Emotional Maturity 🏗️ Trust Building

Rare Leadership

Four relational habits that flip leadership from fear-driven to joy-led, building trust that lasts.

— Marcus Warner 2016 240 стр.

4.16

500+ оценок

🕊️ Christian Leadership 🧠 Emotional Intelligence 🤝 Relational Leadership 🌱 Emotional Maturity 🏗️ Trust Building

Flight of the Buffalo

— James A. Belasco • 1994

The boss changes first: a system for building a workforce of owners, not order-takers.

3.71

279

🏢 Flat Hierarchies 🤝 Servant Leadership 🧑‍🏫 Coaching Leadership 🎯 Customer Centricity ⚙️ Systems Thinking

Flight of the Buffalo

The boss changes first: a system for building a workforce of owners, not order-takers.

— James A. Belasco 1994 368 стр.

3.71

279 оценок

🏢 Flat Hierarchies 🤝 Servant Leadership 🧑‍🏫 Coaching Leadership 🎯 Customer Centricity ⚙️ Systems Thinking

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