Предпринимательство

Кипучий мир предпринимательства наполнен визионерами, которые превратили смелые идеи в процветающие предприятия — от гаражных стартапов до глобальных империй. На этих страницах собрана их с трудом добытая мудрость об инновациях, стратегии и тонком искусстве создания чего-то выдающегося из одной лишь мечты.

Предпринимательство Саммари книг

Growth Hacker Marketing

— Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

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📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

— Ryan Holiday 2013 56 стр.

3.77

11 000+ оценок

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

The Complete Financial History of Berkshire Hathaway

— Adam J. Mead • 2021

A 1965 textile mill worth $13.5 billion by 1993: the history from cigar butts to Coke.

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📚 Corporate History 💡 Investment Philosophy 💰 Value Investing 📊 Capital Allocation 🏰 Economic Moats

The Complete Financial History of Berkshire Hathaway

A 1965 textile mill worth $13.5 billion by 1993: the history from cigar butts to Coke.

— Adam J. Mead 2021 782 стр.

4.55

169 оценок

📚 Corporate History 💡 Investment Philosophy 💰 Value Investing 📊 Capital Allocation 🏰 Economic Moats

Design thinking

— Mauricio Vianna • 2012

Most innovation chases technology or markets. This method chases human meaning instead.

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100

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management 🔁 Iterative Prototyping 🔍 User Research

Design thinking

Most innovation chases technology or markets. This method chases human meaning instead.

— Mauricio Vianna 2012 161 стр.

3.55

100 оценок

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management 🔁 Iterative Prototyping 🔍 User Research

Why "A" Students Work for "C" Students and "B" Students Work for the Government

— Robert T. Kiyosaki • 2013

What schools teach about money is wrong. A home curriculum for raising owners, not employees.

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📖 Financial Literacy 👨‍👩‍👧‍👦 Family Finance 💭 Wealth Mindset 🏠 Asset Building 💸 Passive Income

Why "A" Students Work for "C" Students and "B" Students Work for the Government

What schools teach about money is wrong. A home curriculum for raising owners, not employees.

— Robert T. Kiyosaki 2013 453 стр.

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1 000+ оценок

📖 Financial Literacy 👨‍👩‍👧‍👦 Family Finance 💭 Wealth Mindset 🏠 Asset Building 💸 Passive Income

The Third Door

— Alex Banayan • 2018

How to reach the unreachable: a college freshman's playbook for getting past any gatekeeper.

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🚪 Unconventional Paths 💡 Creative Problem Solving 🤝 Finding Mentors 🎤 Personal Branding 🌱 Early Career

The Third Door

How to reach the unreachable: a college freshman's playbook for getting past any gatekeeper.

— Alex Banayan 2018 320 стр.

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8 000+ оценок

🚪 Unconventional Paths 💡 Creative Problem Solving 🤝 Finding Mentors 🎤 Personal Branding 🌱 Early Career

Rocket Fuel

— Gino Wickman • 2015

Your business has a missing half: the operator who executes while you dream. Find them.

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🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Rocket Fuel

Your business has a missing half: the operator who executes while you dream. Find them.

— Gino Wickman 2015 208 стр.

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3 000+ оценок

🔗 Founder Partnerships 📈 Small Business Growth 🏗️ Organizational Design ⚙️ Business Execution 🎯 Role Clarity

Разработка ценностных предложений

— Александр Остервальдер • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

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📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Разработка ценностных предложений

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

— Александр Остервальдер 2013 320 стр.

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7 000+ оценок

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

I, Steve

— George Beahm • 2011

The drive, the team, and the taste: Jobs' own rules for building things that matter.

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🎨 Design Thinking 🚀 Innovation Management 📱 Product Design 🎬 Creative Leadership 🏔️ Entrepreneurial Grit

I, Steve

The drive, the team, and the taste: Jobs' own rules for building things that matter.

— George Beahm 2011 160 стр.

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2 000+ оценок

🎨 Design Thinking 🚀 Innovation Management 📱 Product Design 🎬 Creative Leadership 🏔️ Entrepreneurial Grit

Монетизация инноваций

— Мадхаван Раманужам • 2016

Why 72% of new products fail: companies build before asking what anyone will actually pay.

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💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Монетизация инноваций

Why 72% of new products fail: companies build before asking what anyone will actually pay.

— Мадхаван Раманужам 2016 256 стр.

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1 000+ оценок

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Сбалансированная система показателей

— Роберт С. Каплан • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

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🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

Сбалансированная система показателей

Four metrics, one rule: run a technical team like a business by developing the people first.

— Роберт С. Каплан 1996 322 стр.

3.91

5 000+ оценок

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

The Minimalist Entrepreneur

— Sahil Lavingia • 2021

Community first, product second: the art of building a profitable startup without venture capital.

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🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

The Minimalist Entrepreneur

Community first, product second: the art of building a profitable startup without venture capital.

— Sahil Lavingia 2021 256 стр.

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1 000+ оценок

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

Winning

— Jack Welch • 2005

Three rules for winning: demand honesty, reward the best decisively, and never tolerate mediocrity.

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👔 Corporate Leadership 🏛️ Organizational Culture 📊 Performance Management 🧑‍💼 Talent Management 🗣️ Workplace Candor

Winning

Three rules for winning: demand honesty, reward the best decisively, and never tolerate mediocrity.

— Jack Welch 2005

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43 000+ оценок

👔 Corporate Leadership 🏛️ Organizational Culture 📊 Performance Management 🧑‍💼 Talent Management 🗣️ Workplace Candor

We Should All Be Millionaires

— Rachel Rodgers • 2021

Charge double, earn $10K in ten days, and build a support network that keeps you there.

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🧱 Wealth Building 💪 Financial Feminism 🎭 Imposter Syndrome 💵 Money Mindset 🚧 Boundaries

We Should All Be Millionaires

Charge double, earn $10K in ten days, and build a support network that keeps you there.

— Rachel Rodgers 2021 304 стр.

4.18

7 000+ оценок

🧱 Wealth Building 💪 Financial Feminism 🎭 Imposter Syndrome 💵 Money Mindset 🚧 Boundaries

Making Ideas Happen

— Scott Belsky • 2010

The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.

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📋 Task Management 🎨 Design Thinking 🧑‍🎨 Creative Professionals 🧠 Emotional Intelligence 🤝 Team Dynamics

Making Ideas Happen

The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.

— Scott Belsky 2010 256 стр.

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29 000+ оценок

📋 Task Management 🎨 Design Thinking 🧑‍🎨 Creative Professionals 🧠 Emotional Intelligence 🤝 Team Dynamics

The Public Speaking Bible; a Survival Guide for Standing on Stage

— Marcus Alexander • 2020

From stage fright to commanding presence: a field manual for every part of the speaking craft.

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🎤 Public Speaking 😰 Stage Fright 🧍 Body Language 🗣️ Voice Training 👥 Audience Engagement

The Public Speaking Bible; a Survival Guide for Standing on Stage

From stage fright to commanding presence: a field manual for every part of the speaking craft.

— Marcus Alexander 2020 212 стр.

4.39

500+ оценок

🎤 Public Speaking 😰 Stage Fright 🧍 Body Language 🗣️ Voice Training 👥 Audience Engagement

The 15 Commitments of Conscious Leadership

— Jim Dethmer • 2015

Two states define every leader. One is defensive and self-sabotaging; this book trains the other.

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🧘 Conscious Leadership 📋 Personal Accountability ❤️ Emotional Intelligence 🗣️ Candid Communication 🔒 Inner Security

The 15 Commitments of Conscious Leadership

Two states define every leader. One is defensive and self-sabotaging; this book trains the other.

— Jim Dethmer 2015 375 стр.

4.19

3 000+ оценок

🧘 Conscious Leadership 📋 Personal Accountability ❤️ Emotional Intelligence 🗣️ Candid Communication 🔒 Inner Security

The Sweaty Startup

— Ник Хубер • 2025

The roadmap for getting rich in the boring businesses your town actually needs.

4.09

499

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

The Sweaty Startup

The roadmap for getting rich in the boring businesses your town actually needs.

— Ник Хубер 2025 240 стр.

4.09

499 оценок

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

Founding Sales

— Peter R Kazanjy • 2020

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

4.27

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

Founding Sales

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

— Peter R Kazanjy 2020 428 стр.

4.27

84 оценок

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

The Billion Dollar Secret

— Rafael Badziag • 2019

Twenty-one billionaires revealed how they think and work. The habits are learnable.

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476

💰 Billionaire Mindsets 🧱 Wealth Habits 🚀 Entrepreneurial Habits 🎲 Calculated Risk ⚙️ Business Execution

The Billion Dollar Secret

Twenty-one billionaires revealed how they think and work. The habits are learnable.

— Rafael Badziag 2019 328 стр.

4.17

476 оценок

💰 Billionaire Mindsets 🧱 Wealth Habits 🚀 Entrepreneurial Habits 🎲 Calculated Risk ⚙️ Business Execution

Shoe Dog

— Phil Knight • 2016

An FBI stakeout, a treacherous bank, and a $35 logo. The true origin story of Nike's founder.

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🏢 Corporate Origin Stories 🏅 Sports Business 🪖 Bootstrapped Startups 🏷️ Brand Building 🌧️ Business Survival

Shoe Dog

An FBI stakeout, a treacherous bank, and a $35 logo. The true origin story of Nike's founder.

— Phil Knight 2016 400 стр.

4.46

300 000+ оценок

🏢 Corporate Origin Stories 🏅 Sports Business 🪖 Bootstrapped Startups 🏷️ Brand Building 🌧️ Business Survival

Great by Choice

— Jim Collins • 2011

The companies that thrive in chaos don't have more luck or better ideas. They behave differently.

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🧪 Empirical Validation ⚙️ Consistent Execution 🍀 Luck And Success 📊 Evidence-Based Management 🛡️ Organizational Resilience

Great by Choice

The companies that thrive in chaos don't have more luck or better ideas. They behave differently.

— Jim Collins 2011 320 стр.

4.11

21 000+ оценок

🧪 Empirical Validation ⚙️ Consistent Execution 🍀 Luck And Success 📊 Evidence-Based Management 🛡️ Organizational Resilience

The Rules of Wealth

— Richard Templar • 2006

A hundred rules for prosperity: the mindset, math, and moves anyone can learn.

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🏗️ Wealth Building 💰 Personal Finance 🔄 Financial Habits 📈 Investing Basics 🧠 Wealth Mindset

The Rules of Wealth

A hundred rules for prosperity: the mindset, math, and moves anyone can learn.

— Richard Templar 2006 256 стр.

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1 000+ оценок

🏗️ Wealth Building 💰 Personal Finance 🔄 Financial Habits 📈 Investing Basics 🧠 Wealth Mindset

Clockwork

— Mike Michalowicz • 2018

Delegate everything but one role. Design the rest to run itself. Prove it with a month off.

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⚙️ Business Systematization 📋 Delegation Frameworks 🏛️ Emyth Lineage 🏢 Small Business Operations 🕊️ Freedom Entrepreneurs

Clockwork

Delegate everything but one role. Design the rest to run itself. Prove it with a month off.

— Mike Michalowicz 2018 272 стр.

4.26

1 000+ оценок

⚙️ Business Systematization 📋 Delegation Frameworks 🏛️ Emyth Lineage 🏢 Small Business Operations 🕊️ Freedom Entrepreneurs

The 22 Immutable Laws Of Branding

— Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

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🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

— Al Ries 1998 178 стр.

3.88

3 000+ оценок

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

Who

— Geoff Smart • 2008

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

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🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

Who

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

— Geoff Smart 2008 115 стр.

3.96

7 000+ оценок

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

The Good Psychopath's Guide to Success

— Andy McNab • 2014

Cold focus. Zero fear. Total charm. An SAS operator's guide to using ruthless traits ethically.

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🧠 Pop Psychology 🧊 Emotional Detachment 🎲 Risk Taking 🗣️ Persuasion Techniques 💪 Mental Toughness

The Good Psychopath's Guide to Success

Cold focus. Zero fear. Total charm. An SAS operator's guide to using ruthless traits ethically.

— Andy McNab 2014 317 стр.

3.80

1 000+ оценок

🧠 Pop Psychology 🧊 Emotional Detachment 🎲 Risk Taking 🗣️ Persuasion Techniques 💪 Mental Toughness

Fear of Missing Out

— Patrick J. McGinnis • 2020

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

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500+

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis 🗺️ Decision Frameworks ⚠️ Cognitive Biases

Fear of Missing Out

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

— Patrick J. McGinnis 2020 239 стр.

3.53

500+ оценок

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis 🗺️ Decision Frameworks ⚠️ Cognitive Biases

The Ten-Day MBA

— Steven Silbiger • 1993

Ten days to the business knowledge of a top MBA. Skip the tuition, keep the frameworks.

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🏫 Business Education ⚡ Speed Learning 📊 Financial Accounting 💰 Corporate Finance 📈 Marketing Strategy

The Ten-Day MBA

Ten days to the business knowledge of a top MBA. Skip the tuition, keep the frameworks.

— Steven Silbiger 1993 450 стр.

3.72

3 000+ оценок

🏫 Business Education ⚡ Speed Learning 📊 Financial Accounting 💰 Corporate Finance 📈 Marketing Strategy

Made in Japan

— Akio Morita • 1986

The Sony co-founder's management philosophy: treat employees as family, bet on R&D, and never copy.

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4 000+

📖 Corporate Memoir 🇯🇵 Japanese Business 📺 Consumer Electronics 💡 Innovation Culture 🤝 Employee Loyalty

Made in Japan

The Sony co-founder's management philosophy: treat employees as family, bet on R&D, and never copy.

— Akio Morita 1986 309 стр.

4.09

4 000+ оценок

📖 Corporate Memoir 🇯🇵 Japanese Business 📺 Consumer Electronics 💡 Innovation Culture 🤝 Employee Loyalty

Millionaire Success Habits

— Dean Graziosi • 2016

Success doesn't bring happiness; happiness brings success. The daily habits that prove it.

4.05

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😊 Happiness First 🧠 Limiting Beliefs 💪 Confidence Building 🎯 Goal Focus 📅 Daily Habits

Millionaire Success Habits

Success doesn't bring happiness; happiness brings success. The daily habits that prove it.

— Dean Graziosi 2016 249 стр.

4.05

3 000+ оценок

😊 Happiness First 🧠 Limiting Beliefs 💪 Confidence Building 🎯 Goal Focus 📅 Daily Habits

The Hypomanic Edge

— John D. Gartner • 2005

Restless energy, grandiosity, risk-taking: mild mania built America, immigration concentrated it.

4.03

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🧠 Entrepreneurial Psychology 🧬 Behavioral Genetics 🌈 Neurodiversity 🦎 Evolutionary Psychology 🌍 Immigrant Success

The Hypomanic Edge

Restless energy, grandiosity, risk-taking: mild mania built America, immigration concentrated it.

— John D. Gartner 2005 368 стр.

4.03

500+ оценок

🧠 Entrepreneurial Psychology 🧬 Behavioral Genetics 🌈 Neurodiversity 🦎 Evolutionary Psychology 🌍 Immigrant Success

The Path of Least Resistance for Managers

— Robert Fritz • 1999

Solving problems won't advance your organization. Designing its structure will.

4.15

307

🏗️ Organizational Design 🔄 Systems Thinking 🔀 Change Management 🔭 Vision-Driven Leadership ⚙️ Lean Methodology

The Path of Least Resistance for Managers

Solving problems won't advance your organization. Designing its structure will.

— Robert Fritz 1999 344 стр.

4.15

307 оценок

🏗️ Organizational Design 🔄 Systems Thinking 🔀 Change Management 🔭 Vision-Driven Leadership ⚙️ Lean Methodology

Flip the Script

— Oren Klaff • 2019

How to plant an idea so deeply the other person believes they thought of it first.

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500+

🗣️ Persuasion Techniques 🧠 Sales Psychology 🧩 Cognitive Biases 📊 Status Dynamics 🤝 Consultative Selling

Flip the Script

How to plant an idea so deeply the other person believes they thought of it first.

— Oren Klaff 2019 252 стр.

4.16

500+ оценок

🗣️ Persuasion Techniques 🧠 Sales Psychology 🧩 Cognitive Biases 📊 Status Dynamics 🤝 Consultative Selling

Persuasive Copywriting

— Andy Maslen • 2015

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

4.13

143

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Persuasive Copywriting

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

— Andy Maslen 2015 256 стр.

4.13

143 оценок

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Powerful

— Patty McCord • 2018

Forget retention. The best companies are the ones people are proud to leave.

4.08

7 000+

🏢 Corporate Culture 🧠 Talent Management 💬 Candid Feedback 🏆 High-Performance Teams 🤝 Trust-Based Leadership

Powerful

Forget retention. The best companies are the ones people are proud to leave.

— Patty McCord 2018 155 стр.

4.08

7 000+ оценок

🏢 Corporate Culture 🧠 Talent Management 💬 Candid Feedback 🏆 High-Performance Teams 🤝 Trust-Based Leadership

The Art of Social Media

— Guy Kawasaki • 2014

How to optimize every profile, post, and reply so your social media earns its own audience.

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2 000+

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

The Art of Social Media

How to optimize every profile, post, and reply so your social media earns its own audience.

— Guy Kawasaki 2014 176 стр.

3.55

2 000+ оценок

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

Innovation and Entrepreneurship

— Peter F. Drucker • 1985

The seven sources of innovation and four strategies that turn your business into a market leader.

4.08

11 000+

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

Innovation and Entrepreneurship

The seven sources of innovation and four strategies that turn your business into a market leader.

— Peter F. Drucker 1985 288 стр.

4.08

11 000+ оценок

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

The Seven Levels of Communication

— Michael J. Maher • 2010

Why handwritten notes and phone calls outperform marketing dollars, and the system to prove it.

4.34

1 000+

🤝 Relationship-Based Sales 🔄 Referral Marketing 🌐 Business Networking ⏳ Time Management 🎁 Generosity Mindset

The Seven Levels of Communication

Why handwritten notes and phone calls outperform marketing dollars, and the system to prove it.

— Michael J. Maher 2010 170 стр.

4.34

1 000+ оценок

🤝 Relationship-Based Sales 🔄 Referral Marketing 🌐 Business Networking ⏳ Time Management 🎁 Generosity Mindset

If You're Not First, You're Last

— Grant Cardone • 2010

Contractions are launchpads. The rules for seizing market share when competitors freeze.

4.13

2 000+

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

If You're Not First, You're Last

Contractions are launchpads. The rules for seizing market share when competitors freeze.

— Grant Cardone 2010 272 стр.

4.13

2 000+ оценок

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

15 Secrets Successful People Know About Time Management

— Kevin E. Kruse • 2015

Ditch your to-do list and schedule every task: what 7 billionaires and 13 Olympians do instead.

3.97

2 000+

🧭 Time Management 📅 Calendar Blocking ⚡ Energy Management 📧 Email Management 🎯 Task Prioritization

15 Secrets Successful People Know About Time Management

Ditch your to-do list and schedule every task: what 7 billionaires and 13 Olympians do instead.

— Kevin E. Kruse 2015 204 стр.

3.97

2 000+ оценок

🧭 Time Management 📅 Calendar Blocking ⚡ Energy Management 📧 Email Management 🎯 Task Prioritization

Crushing YouTube

— Joseph Hogue • 2019

Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.

4.01

161

🎬 Youtube Marketing ✍️ Content Creation 📹 Video Production 🧑‍🤝‍🧑 Audience Building 🏷️ Personal Branding

Crushing YouTube

Content, algorithm, monetization: three systems that turn a YouTube hobby into a full income.

— Joseph Hogue 2019 175 стр.

4.01

161 оценок

🎬 Youtube Marketing ✍️ Content Creation 📹 Video Production 🧑‍🤝‍🧑 Audience Building 🏷️ Personal Branding

The Lifestyle Investor

— Justin Donald • 2020

Cash flow, not exits, buys freedom. Structure every deal to recoup capital fast and keep the income.

3.83

500+

🕊️ Passive Income 💰 Cash Flow Investing 🏖️ Financial Independence 📋 Deal Structuring 📈 Value Investing

The Lifestyle Investor

Cash flow, not exits, buys freedom. Structure every deal to recoup capital fast and keep the income.

— Justin Donald 2020 346 стр.

3.83

500+ оценок

🕊️ Passive Income 💰 Cash Flow Investing 🏖️ Financial Independence 📋 Deal Structuring 📈 Value Investing

Predatory Thinking

— Dave Trott • 2013

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

4.24

1 000+

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving ⚔️ Competitive Strategy ✂️ Less Is More

Predatory Thinking

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

— Dave Trott 2013 288 стр.

4.24

1 000+ оценок

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving ⚔️ Competitive Strategy ✂️ Less Is More

Just Enough Research

— Erika Hall • 2013

The research you need fits in a sprint, not a dissertation. How to investigate, decide, and ship.

4.19

2 000+

🧪 Ux Research 🖥️ Usability Testing 📊 Data-Informed Design 🤲 Human-Centered Design 👥 Product Teams

Just Enough Research

The research you need fits in a sprint, not a dissertation. How to investigate, decide, and ship.

— Erika Hall 2013 186 стр.

4.19

2 000+ оценок

🧪 Ux Research 🖥️ Usability Testing 📊 Data-Informed Design 🤲 Human-Centered Design 👥 Product Teams

Творческий отбор

— Кен Кочиенда • 2018

How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.

4.05

5 000+

🎨 Product Design 🖥️ User Experience 🔄 Iterative Prototyping ✨ Intuitive Design 👥 Small Team Dynamics

Творческий отбор

How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.

— Кен Кочиенда 2018 264 стр.

4.05

5 000+ оценок

🎨 Product Design 🖥️ User Experience 🔄 Iterative Prototyping ✨ Intuitive Design 👥 Small Team Dynamics

The Sales Bible

— Jeffrey Gitomer • 1994

How to prospect without dread, ask without scripts, and follow up without being annoying.

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The Sales Bible

How to prospect without dread, ask without scripts, and follow up without being annoying.

— Jeffrey Gitomer 1994 336 стр.

3.98

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Kick-Ass Copywriting Secrets of a Marketing Rebel

— John Carlton • 2002

Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.

4.40

144

🖋️ Copywriting 📬 Direct Response 🧠 Consumer Psychology 🗣️ Persuasion 💡 Information Products

Kick-Ass Copywriting Secrets of a Marketing Rebel

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— John Carlton 2002

4.40

144 оценок

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Digital Marketing For Dummies (For Dummies

— Ryan Deiss • 2016

The framework that wires content, search, social, email, and ads into a single customer journey.

4.02

346

🖥️ Digital Marketing 📝 Content Marketing 🔍 Seo 📱 Social Media Marketing ✉️ Email Marketing

Digital Marketing For Dummies (For Dummies

The framework that wires content, search, social, email, and ads into a single customer journey.

— Ryan Deiss 2016 480 стр.

4.02

346 оценок

🖥️ Digital Marketing 📝 Content Marketing 🔍 Seo 📱 Social Media Marketing ✉️ Email Marketing

The Art of Focus

— Dan Koe • 2024

Your attention is stolen daily. The system for reclaiming it and building a one-person business.

3.81

500+

🎯 Attention Management 🚀 One-Person Business 👁️ Perspective Shifting 🌱 Growth Mindset 🏗️ Lifestyle Design

The Art of Focus

Your attention is stolen daily. The system for reclaiming it and building a one-person business.

— Dan Koe 2024 273 стр.

3.81

500+ оценок

🎯 Attention Management 🚀 One-Person Business 👁️ Perspective Shifting 🌱 Growth Mindset 🏗️ Lifestyle Design

Scorecard Marketing

— Daniel Priestley • 2022

A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.

3.77

209

📈 Lead Generation ❓ Quiz Funnels 🧠 Sales Psychology 💻 Digital Marketing 🌱 Small Business Growth

Scorecard Marketing

A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.

— Daniel Priestley 2022 137 стр.

3.77

209 оценок

📈 Lead Generation ❓ Quiz Funnels 🧠 Sales Psychology 💻 Digital Marketing 🌱 Small Business Growth

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