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Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Hair Salon and Day Spa
de Entrepreneur Magazine • 2014
Most salon startups fail on the business side, not the styling. Ten steps fix that.
✂️ Service Business🚀 Small Business Startup📋 Startup Playbooks📐 Business Planning🏷️ Brand Building
Hair Salon and Day Spa Rezumat
Hair Salon and Day Spa
Most salon startups fail on the business side, not the styling. Ten steps fix that.
de Entrepreneur Magazine 2014 1263 pagini
✂️ Service Business🚀 Small Business Startup📋 Startup Playbooks📐 Business Planning🏷️ Brand Building
The Customer Education Playbook
de Daniel Quick • 2022
Build a customer education function that drives growth, reduces churn, and proves its ROI.
4.29
35
🎓 Customer Education🧠 Instructional Design💻 Saas Playbooks📋 Learning Strategy🔄 Customer Retention
The Customer Education Playbook Rezumat
The Customer Education Playbook
Build a customer education function that drives growth, reduces churn, and proves its ROI.
de Daniel Quick 2022 230 pagini
4.29
35 evaluări
🎓 Customer Education🧠 Instructional Design💻 Saas Playbooks📋 Learning Strategy🔄 Customer Retention
Chatbots - how to master the marketing strategies of the big marketplaces
de digital world • 2024
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
🖥️ Customer Service Automation💬 Conversational Ai🔄 Omnichannel Strategy⚙️ Business Automation🎨 Customer Experience Design
Chatbots - how to master the marketing strategies of the big marketplaces Rezumat
Chatbots - how to master the marketing strategies of the big marketplaces
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
de digital world 2024 40 pagini
🖥️ Customer Service Automation💬 Conversational Ai🔄 Omnichannel Strategy⚙️ Business Automation🎨 Customer Experience Design
The $150M secret
de Guillaume Moubeche • 2022
Venture capital is optional: one bootstrapper's path from freelancing to a $150M SaaS exit.
4.24
210
🚀 Bootstrapping🖥️ Saas Startups📣 Building In Public✅ Customer Validation🔍 Radical Transparency
The $150M secret Rezumat
The $150M secret
Venture capital is optional: one bootstrapper's path from freelancing to a $150M SaaS exit.
de Guillaume Moubeche 2022 222 pagini
4.24
210 evaluări
🚀 Bootstrapping🖥️ Saas Startups📣 Building In Public✅ Customer Validation🔍 Radical Transparency
The Customer Success Economy
de Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
🔄 Subscription Economy💰 Recurring Revenue🎯 Customer Success🧱 Silo Breaking🔐 Customer Retention
The Customer Success Economy Rezumat
The Customer Success Economy
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
de Nick Mehta 2020 360 pagini
4.12
112 evaluări
🔄 Subscription Economy💰 Recurring Revenue🎯 Customer Success🧱 Silo Breaking🔐 Customer Retention
The Art of Profitability
de Adrian J. Slywotzky • 2002
Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.
3.95
1.000+
🧮 Profit Models♟️ Business Strategy🏷️ Pricing Strategy🔗 Value Chain Analysis🔄 Business Model Innovation
The Art of Profitability Rezumat
The Art of Profitability
Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.
de Adrian J. Slywotzky 2002 272 pagini
3.95
1.000+ evaluări
🧮 Profit Models♟️ Business Strategy🏷️ Pricing Strategy🔗 Value Chain Analysis🔄 Business Model Innovation
How Clients Buy
de Tom McMakin • 2018
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
4.04
27
💼 Professional Services📈 Business Development🗣️ Consultative Selling🎯 Niche Specialization🗺️ Buyer Journey
How Clients Buy Rezumat
How Clients Buy
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
de Tom McMakin 2018 272 pagini
4.04
27 evaluări
💼 Professional Services📈 Business Development🗣️ Consultative Selling🎯 Niche Specialization🗺️ Buyer Journey
Start Your Own Day Spa and More
de Preethi Burkholder • 2007
Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.
3.00
6
🧖 Wellness Industry🏪 Service Businesses📘 Startup Guides🔄 Customer Retention👃 Sensory Branding
Start Your Own Day Spa and More Rezumat
Start Your Own Day Spa and More
Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.
de Preethi Burkholder 2007 168 pagini
3.00
6 evaluări
🧖 Wellness Industry🏪 Service Businesses📘 Startup Guides🔄 Customer Retention👃 Sensory Branding
They Ask, You Answer
de Marcus Sheridan • 2019
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
4.42
12
🚀 Inbound Marketing✍️ Content Marketing🪟 Radical Transparency📚 Customer Education🤝 Sales And Marketing Alignment
They Ask, You Answer Rezumat
They Ask, You Answer
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
de Marcus Sheridan 2019
4.42
12 evaluări
🚀 Inbound Marketing✍️ Content Marketing🪟 Radical Transparency📚 Customer Education🤝 Sales And Marketing Alignment
Agents Of Change
de John M. Tate • 2017
Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.
4.12
26
🏢 Insurance Agencies🔁 Customer Retention🗣️ Referral Marketing💝 Cause Marketing🤝 Relationship Selling
Agents Of Change Rezumat
Agents Of Change
Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.
de John M. Tate 2017 177 pagini
4.12
26 evaluări
🏢 Insurance Agencies🔁 Customer Retention🗣️ Referral Marketing💝 Cause Marketing🤝 Relationship Selling
How to Win Client Business When You Don't Know Where to Start
de Doug Fletcher • 2021
Replace the sales pitch with problem-solving partnerships and a pipeline that never goes dry.
4.03
30
💼 Consulting Practice☔ Rainmaking🤝 Consultative Selling🧘 Introvert Strengths🔁 Habit Design
How to Win Client Business When You Don't Know Where to Start Rezumat
How to Win Client Business When You Don't Know Where to Start
Replace the sales pitch with problem-solving partnerships and a pipeline that never goes dry.
de Doug Fletcher 2021 240 pagini
4.03
30 evaluări
💼 Consulting Practice☔ Rainmaking🤝 Consultative Selling🧘 Introvert Strengths🔁 Habit Design
The 3-Minute Rule
de Brant Pinvidic • 2019
A three-minute pitch formula that earns the yes before you ever ask for it.
4.15
39
🎤 Pitching And Presenting📖 Business Storytelling✂️ Concise Communication📐 Information Design👁️ Attention Design
The 3-Minute Rule Rezumat
The 3-Minute Rule
A three-minute pitch formula that earns the yes before you ever ask for it.
de Brant Pinvidic 2019 256 pagini
4.15
39 evaluări
🎤 Pitching And Presenting📖 Business Storytelling✂️ Concise Communication📐 Information Design👁️ Attention Design
Product-Led Onboarding
de Ramli John • 2021
Retention starts before signup, not after. The system for turning trial users into loyal customers.
4.18
440
🧱 Product Management🔄 Customer Retention🧠 Behavioral Design🎯 Jobs-To-Be-Done🚀 Product-Led Growth
Product-Led Onboarding Rezumat
Product-Led Onboarding
Retention starts before signup, not after. The system for turning trial users into loyal customers.
de Ramli John 2021 312 pagini
4.18
440 evaluări
🧱 Product Management🔄 Customer Retention🧠 Behavioral Design🎯 Jobs-To-Be-Done🚀 Product-Led Growth
The New Small
de Phil Simon • 2010
Five technologies gave small companies enterprise power. The smart ones now compete with anyone.
3.46
24
🏪 Small Business Strategy💻 Technology Adoption☁️ Cloud Computing🌐 Distributed Teams🔓 Open Source
The New Small Rezumat
The New Small
Five technologies gave small companies enterprise power. The smart ones now compete with anyone.
de Phil Simon 2010 316 pagini
3.46
24 evaluări
🏪 Small Business Strategy💻 Technology Adoption☁️ Cloud Computing🌐 Distributed Teams🔓 Open Source
Be
de Jessica Zweig • 2021
Most personal branding advice demands a performance. This one proves authenticity pays better.
3.88
329
🧱 Personal Branding🌱 Authentic Leadership💻 Online Presence📝 Content Strategy🌍 Conscious Capitalism
Be Rezumat
Be
Most personal branding advice demands a performance. This one proves authenticity pays better.
de Jessica Zweig 2021 272 pagini
3.88
329 evaluări
🧱 Personal Branding🌱 Authentic Leadership💻 Online Presence📝 Content Strategy🌍 Conscious Capitalism
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