최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

Hair Salon and Day Spa

저자: Entrepreneur Magazine • 2014

Most salon startups fail on the business side, not the styling. Ten steps fix that.

✂️ Service Business 🚀 Small Business Startup 📋 Startup Playbooks 📐 Business Planning 🏷️ Brand Building

Hair Salon and Day Spa

Most salon startups fail on the business side, not the styling. Ten steps fix that.

저자: Entrepreneur Magazine 2014 1263 페이지

✂️ Service Business 🚀 Small Business Startup 📋 Startup Playbooks 📐 Business Planning 🏷️ Brand Building

The Customer Education Playbook

저자: Daniel Quick • 2022

Build a customer education function that drives growth, reduces churn, and proves its ROI.

4.29

🎓 Customer Education 🧠 Instructional Design 💻 Saas Playbooks 📋 Learning Strategy 🔄 Customer Retention

The Customer Education Playbook

Build a customer education function that drives growth, reduces churn, and proves its ROI.

저자: Daniel Quick 2022 230 페이지

4.29

35 개의 평점

🎓 Customer Education 🧠 Instructional Design 💻 Saas Playbooks 📋 Learning Strategy 🔄 Customer Retention

Chatbots - how to master the marketing strategies of the big marketplaces

저자: digital world • 2024

51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.

🖥️ Customer Service Automation 💬 Conversational Ai 🔄 Omnichannel Strategy ⚙️ Business Automation 🎨 Customer Experience Design

Chatbots - how to master the marketing strategies of the big marketplaces

51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.

저자: digital world 2024 40 페이지

🖥️ Customer Service Automation 💬 Conversational Ai 🔄 Omnichannel Strategy ⚙️ Business Automation 🎨 Customer Experience Design

The $150M secret

저자: Guillaume Moubeche • 2022

Venture capital is optional: one bootstrapper's path from freelancing to a $150M SaaS exit.

4.24

210

🚀 Bootstrapping 🖥️ Saas Startups 📣 Building In Public ✅ Customer Validation 🔍 Radical Transparency

The $150M secret

Venture capital is optional: one bootstrapper's path from freelancing to a $150M SaaS exit.

저자: Guillaume Moubeche 2022 222 페이지

4.24

210 개의 평점

🚀 Bootstrapping 🖥️ Saas Startups 📣 Building In Public ✅ Customer Validation 🔍 Radical Transparency

The Customer Success Economy

저자: Nick Mehta • 2020

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

4.12

112

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

The Customer Success Economy

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

저자: Nick Mehta 2020 360 페이지

4.12

112 개의 평점

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

The Art of Profitability

저자: Adrian J. Slywotzky • 2002

Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.

3.95

1,000+

🧮 Profit Models ♟️ Business Strategy 🏷️ Pricing Strategy 🔗 Value Chain Analysis 🔄 Business Model Innovation

The Art of Profitability

Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.

저자: Adrian J. Slywotzky 2002 272 페이지

3.95

1,000+ 개의 평점

🧮 Profit Models ♟️ Business Strategy 🏷️ Pricing Strategy 🔗 Value Chain Analysis 🔄 Business Model Innovation

How Clients Buy

저자: Tom McMakin • 2018

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

4.04

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling 🎯 Niche Specialization 🗺️ Buyer Journey

How Clients Buy

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

저자: Tom McMakin 2018 272 페이지

4.04

27 개의 평점

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling 🎯 Niche Specialization 🗺️ Buyer Journey

Start Your Own Day Spa and More

저자: Preethi Burkholder • 2007

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

3.00

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

Start Your Own Day Spa and More

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

저자: Preethi Burkholder 2007 168 페이지

3.00

6 개의 평점

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

They Ask, You Answer

저자: Marcus Sheridan • 2019

Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.

4.42

🚀 Inbound Marketing ✍️ Content Marketing 🪟 Radical Transparency 📚 Customer Education 🤝 Sales And Marketing Alignment

They Ask, You Answer

Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.

저자: Marcus Sheridan 2019

4.42

12 개의 평점

🚀 Inbound Marketing ✍️ Content Marketing 🪟 Radical Transparency 📚 Customer Education 🤝 Sales And Marketing Alignment

Agents Of Change

저자: John M. Tate • 2017

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

4.12

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing 💝 Cause Marketing 🤝 Relationship Selling

Agents Of Change

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

저자: John M. Tate 2017 177 페이지

4.12

26 개의 평점

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing 💝 Cause Marketing 🤝 Relationship Selling

How to Win Client Business When You Don't Know Where to Start

저자: Doug Fletcher • 2021

Replace the sales pitch with problem-solving partnerships and a pipeline that never goes dry.

4.03

💼 Consulting Practice ☔ Rainmaking 🤝 Consultative Selling 🧘 Introvert Strengths 🔁 Habit Design

How to Win Client Business When You Don't Know Where to Start

Replace the sales pitch with problem-solving partnerships and a pipeline that never goes dry.

저자: Doug Fletcher 2021 240 페이지

4.03

30 개의 평점

💼 Consulting Practice ☔ Rainmaking 🤝 Consultative Selling 🧘 Introvert Strengths 🔁 Habit Design

The 3-Minute Rule

저자: Brant Pinvidic • 2019

A three-minute pitch formula that earns the yes before you ever ask for it.

4.15

🎤 Pitching And Presenting 📖 Business Storytelling ✂️ Concise Communication 📐 Information Design 👁️ Attention Design

The 3-Minute Rule

A three-minute pitch formula that earns the yes before you ever ask for it.

저자: Brant Pinvidic 2019 256 페이지

4.15

39 개의 평점

🎤 Pitching And Presenting 📖 Business Storytelling ✂️ Concise Communication 📐 Information Design 👁️ Attention Design

Product-Led Onboarding

저자: Ramli John • 2021

Retention starts before signup, not after. The system for turning trial users into loyal customers.

4.18

440

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

Product-Led Onboarding

Retention starts before signup, not after. The system for turning trial users into loyal customers.

저자: Ramli John 2021 312 페이지

4.18

440 개의 평점

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

The New Small

저자: Phil Simon • 2010

Five technologies gave small companies enterprise power. The smart ones now compete with anyone.

3.46

🏪 Small Business Strategy 💻 Technology Adoption ☁️ Cloud Computing 🌐 Distributed Teams 🔓 Open Source

The New Small

Five technologies gave small companies enterprise power. The smart ones now compete with anyone.

저자: Phil Simon 2010 316 페이지

3.46

24 개의 평점

🏪 Small Business Strategy 💻 Technology Adoption ☁️ Cloud Computing 🌐 Distributed Teams 🔓 Open Source

저자: Jessica Zweig • 2021

Most personal branding advice demands a performance. This one proves authenticity pays better.

3.88

329

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Most personal branding advice demands a performance. This one proves authenticity pays better.

저자: Jessica Zweig 2021 272 페이지

3.88

329 개의 평점

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

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