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SoBrief

경영 도서 요약

Change
저자: Damon Centola • 2021
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
4.06
500+
Change 요약
Change
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
저자: Damon Centola 2021 352 페이지
4.06
500+ 개의 평점
How To Analyze People
저자: Daniel Spade • 2019
Body language, weaponized guilt, and the rules for breaking a manipulator's hold.
2.82
446
How To Analyze People 요약
How To Analyze People
Body language, weaponized guilt, and the rules for breaking a manipulator's hold.
저자: Daniel Spade 2019 177 페이지
2.82
446 개의 평점
The Art of Negotiation
저자: Tim Castle • 2018
Preparation beats persuasion: a negotiation system that works for salary, home, and everyday life.
3.72
168
The Art of Negotiation 요약
The Art of Negotiation
Preparation beats persuasion: a negotiation system that works for salary, home, and everyday life.
저자: Tim Castle 2018 294 페이지
3.72
168 개의 평점
Trust Matters
저자: Megan Tschannen-Moran • 2004
Why some schools hum and others sputter: the trust habits every principal needs.
4.01
190
Trust Matters 요약
Trust Matters
Why some schools hum and others sputter: the trust habits every principal needs.
저자: Megan Tschannen-Moran 2004 336 페이지
4.01
190 개의 평점
You Can Negotiate Anything
저자: Herb Cohen • 1980
Three hidden levers rule every negotiation. Learn to use them to get what you want.
3.82
2,000+
You Can Negotiate Anything 요약
You Can Negotiate Anything
Three hidden levers rule every negotiation. Learn to use them to get what you want.
저자: Herb Cohen 1980 256 페이지
3.82
2,000+ 개의 평점
Ecommerce Evolved
저자: Tanner Larsson • 2016
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
4.42
401
Ecommerce Evolved 요약
Ecommerce Evolved
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
저자: Tanner Larsson 2016 374 페이지
4.42
401 개의 평점
The Cold Start Problem
저자: Andrew Chen • 2021
A network's hardest moment is before anyone joins: how to survive and scale.
4.19
3,000+
The Cold Start Problem 요약
The Cold Start Problem
A network's hardest moment is before anyone joins: how to survive and scale.
저자: Andrew Chen 2021 386 페이지
4.19
3,000+ 개의 평점
Influencer
저자: Joseph Grenny • 2007
Change stalls when you only push one lever. Six forces that together make new behavior stick.
4.01
15,000+
Influencer 요약
Influencer
Change stalls when you only push one lever. Six forces that together make new behavior stick.
저자: Joseph Grenny 2007 336 페이지
4.01
15,000+ 개의 평점
래디컬 리스펙트
저자: 킴 말론 스콧 • 2021
Bias and bullying thrive in silence. Exactly what to say and what systems to build.
3.77
1,000+
래디컬 리스펙트 요약
래디컬 리스펙트
Bias and bullying thrive in silence. Exactly what to say and what systems to build.
저자: 킴 말론 스콧 2021 337 페이지
3.77
1,000+ 개의 평점
How Google Works
저자: Eric Schmidt • 2014
How Google hired, shipped, and decided its way to dominance, in rules any team can steal.
4.05
29,000+
How Google Works 요약
How Google Works
How Google hired, shipped, and decided its way to dominance, in rules any team can steal.
저자: Eric Schmidt 2014 286 페이지
4.05
29,000+ 개의 평점
기업 수명주기 관리
저자: 이차크 칼데론 아디제스 • 1998
Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.
4.27
250
기업 수명주기 관리 요약
기업 수명주기 관리
Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.
저자: 이차크 칼데론 아디제스 1998 460 페이지
4.27
250 개의 평점
Founding Sales - The Startup Sales Handbook
저자: Peter Kazanjy
Sales is a learnable system, not a personality. The full pipeline for founders who must sell.
4.37
186
Founding Sales - The Startup Sales Handbook 요약
Founding Sales - The Startup Sales Handbook
Sales is a learnable system, not a personality. The full pipeline for founders who must sell.
저자: Peter Kazanjy 400 페이지
4.37
186 개의 평점
Crystallizing Public Opinion
저자: Edward L. Bernays • 1923
Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.
3.78
500+
Crystallizing Public Opinion 요약
Crystallizing Public Opinion
Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.
저자: Edward L. Bernays 1923 216 페이지
3.78
500+ 개의 평점
3-D Negotiation
저자: David A. Lax • 2006
Most of a negotiation's outcome is determined before anyone speaks. Here is how to shape it.
3.88
3,000+
3-D Negotiation 요약
3-D Negotiation
Most of a negotiation's outcome is determined before anyone speaks. Here is how to shape it.
저자: David A. Lax 2006 304 페이지
3.88
3,000+ 개의 평점
E-Myth Mastery
저자: Michael E. Gerber • 2004
Most business owners are trapped doing the work. The system for escaping the daily grind.
4.03
1,000+
E-Myth Mastery 요약
E-Myth Mastery
Most business owners are trapped doing the work. The system for escaping the daily grind.
저자: Michael E. Gerber 2004
4.03
1,000+ 개의 평점
Side Hustle
저자: Chris Guillebeau • 2017
27 days, one sale: the guide that skips the business plan and makes your idea pay.
3.69
5,000+
Side Hustle 요약
Side Hustle
27 days, one sale: the guide that skips the business plan and makes your idea pay.
저자: Chris Guillebeau 2017 272 페이지
3.69
5,000+ 개의 평점
The Leader's Guide to Storytelling
저자: Stephen Denning • 2005
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
3.61
405
The Leader's Guide to Storytelling 요약
The Leader's Guide to Storytelling
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
저자: Stephen Denning 2005 368 페이지
3.61
405 개의 평점
StoryBranding 2.0
저자: 짐 시뇨렐리 • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
StoryBranding 2.0 요약
StoryBranding 2.0
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
저자: 짐 시뇨렐리 2011 296 페이지
3.95
216 개의 평점
Profit from the Core
저자: Chris Zook • 2010
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
3.79
335
Profit from the Core 요약
Profit from the Core
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
저자: Chris Zook 2010 192 페이지
3.79
335 개의 평점
Narconomics
저자: Tom Wainwright • 2016
Drug cartels are franchise corporations. Beating them means reading their balance sheet.
4.14
11,000+
Narconomics 요약
Narconomics
Drug cartels are franchise corporations. Beating them means reading their balance sheet.
저자: Tom Wainwright 2016 288 페이지
4.14
11,000+ 개의 평점
게이미피케이션 바이 디자인
저자: 게이브 지커만 • 2011
Why most badges fail: the motivation design that turns app users into players.
3.65
490
게이미피케이션 바이 디자인 요약
게이미피케이션 바이 디자인
Why most badges fail: the motivation design that turns app users into players.
저자: 게이브 지커만 2011 182 페이지
3.65
490 개의 평점
당신의 낙하산은 무슨 색입니까? 2017
저자: 리처드 넬슨 볼스 • 1970
Millions of openings every month. The missing piece is rarely a better resume.
3.71
17,000+
당신의 낙하산은 무슨 색입니까? 2017 요약
당신의 낙하산은 무슨 색입니까? 2017
Millions of openings every month. The missing piece is rarely a better resume.
저자: 리처드 넬슨 볼스 1970 354 페이지
3.71
17,000+ 개의 평점
Web Analytics 2.0
저자: Avinash Kaushik • 2009
Your web data is lying to you. The framework that turns page views into decisions.
4.13
1,000+
Web Analytics 2.0 요약
Web Analytics 2.0
Your web data is lying to you. The framework that turns page views into decisions.
저자: Avinash Kaushik 2009 475 페이지
4.13
1,000+ 개의 평점
Net Positive
저자: Andrew S. Winston • 2021
What if the most profitable companies leave more than they take from the world?
3.85
500+
Net Positive 요약
Net Positive
What if the most profitable companies leave more than they take from the world?
저자: Andrew S. Winston 2021 446 페이지
3.85
500+ 개의 평점
Small Data
저자: Martin Lindstrom • 2016
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
3.78
2,000+
Small Data 요약
Small Data
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
저자: Martin Lindstrom 2016 256 페이지
3.78
2,000+ 개의 평점
Think Smarter
저자: Michael Kallet • 2014
Why smart people make dumb calls: a clarity toolkit that fixes the real problem first.
3.78
372
Think Smarter 요약
Think Smarter
Why smart people make dumb calls: a clarity toolkit that fixes the real problem first.
저자: Michael Kallet 2014 240 페이지
3.78
372 개의 평점
MEDDICC
저자: Andy Whyte • 2020
Eight checkpoints that tell you which enterprise deals to chase and which to kill.
4.24
467
MEDDICC 요약
MEDDICC
Eight checkpoints that tell you which enterprise deals to chase and which to kill.
저자: Andy Whyte 2020 264 페이지
4.24
467 개의 평점
Leadership 101
저자: John C. Maxwell • 2002
The real currency of leadership is influence, not authority: how to earn it from day one.
4.13
6,000+
Leadership 101 요약
Leadership 101
The real currency of leadership is influence, not authority: how to earn it from day one.
저자: John C. Maxwell 2002 110 페이지
4.13
6,000+ 개의 평점
Principles for Success
저자: Ray Dalio • 2019
The illustrated playbook: turning goals into results, bad calls into lessons, pain into progress.
4.27
1,000+
Principles for Success 요약
Principles for Success
The illustrated playbook: turning goals into results, bad calls into lessons, pain into progress.
저자: Ray Dalio 2019 160 페이지
4.27
1,000+ 개의 평점
Grip
저자: Rick Pastoor • 2019
Put your calendar in charge of tasks, goals, and focus. The Friday reset catches everything else.
4.06
2,000+
Grip 요약
Grip
Put your calendar in charge of tasks, goals, and focus. The Friday reset catches everything else.
저자: Rick Pastoor 2019 301 페이지
4.06
2,000+ 개의 평점
The Kremlin School of Negotiation
저자: Igor Ryzov • 2019
A Russian negotiator's playbook: five moves to control any negotiation and get what you want.
3.91
500+
The Kremlin School of Negotiation 요약
The Kremlin School of Negotiation
A Russian negotiator's playbook: five moves to control any negotiation and get what you want.
저자: Igor Ryzov 2019 379 페이지
3.91
500+ 개의 평점
전략 실행
저자: 로렌스 G. 흐레비니악 • 2005
Execution is harder than strategy. A framework for aligning structure, culture, and incentives.
3.70
162
전략 실행 요약
전략 실행
Execution is harder than strategy. A framework for aligning structure, culture, and incentives.
저자: 로렌스 G. 흐레비니악 2005 528 페이지
3.70
162 개의 평점
Site Reliability Engineering
저자: Betsy Beyer • 2016
Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.
4.21
2,000+
Site Reliability Engineering 요약
Site Reliability Engineering
Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.
저자: Betsy Beyer 2016 550 페이지
4.21
2,000+ 개의 평점
Selling the Invisible
저자: Harry Beckwith • 1997
Most marketing advice assumes a product. Here is what works when you sell only a promise.
3.94
10,000+
Selling the Invisible 요약
Selling the Invisible
Most marketing advice assumes a product. Here is what works when you sell only a promise.
저자: Harry Beckwith 1997 252 페이지
3.94
10,000+ 개의 평점
The Four Color Personalities For MLM
저자: Tom Schreiter • 2014
A four-type personality shortcut for saying exactly what any prospect needs to hear.
4.30
500+
The Four Color Personalities For MLM 요약
The Four Color Personalities For MLM
A four-type personality shortcut for saying exactly what any prospect needs to hear.
저자: Tom Schreiter 2014 108 페이지
4.30
500+ 개의 평점
Reality-Based Leadership
저자: Cy Wakeman • 2010
Workplace drama is self-inflicted. Why betting on your best people beats managing the unwilling.
4.04
1,000+
Reality-Based Leadership 요약
Reality-Based Leadership
Workplace drama is self-inflicted. Why betting on your best people beats managing the unwilling.
저자: Cy Wakeman 2010 192 페이지
4.04
1,000+ 개의 평점
Get a Grip
저자: Gino Wickman • 2012
Your business stalled. A three-priority, five-number system ends chaos and fixes issues permanently.
4.19
1,000+
Get a Grip 요약
Get a Grip
Your business stalled. A three-priority, five-number system ends chaos and fixes issues permanently.
저자: Gino Wickman 2012 336 페이지
4.19
1,000+ 개의 평점
붓다와 배드애스
저자: 비셴 라키아니 • 2020
Stop choosing between inner peace and outer success. A system that builds both simultaneously.
3.93
2,000+
붓다와 배드애스 요약
붓다와 배드애스
Stop choosing between inner peace and outer success. A system that builds both simultaneously.
저자: 비셴 라키아니 2020 320 페이지
3.93
2,000+ 개의 평점
Attitude Is Your Superpower
저자: Eduardo Clemente • 2021
Who gets invited to the table depends more on attitude than talent, and attitude is trainable.
3.98
500+
Attitude Is Your Superpower 요약
Attitude Is Your Superpower
Who gets invited to the table depends more on attitude than talent, and attitude is trainable.
저자: Eduardo Clemente 2021 180 페이지
3.98
500+ 개의 평점
Mapping Experiences
저자: James Kalbach • 2015
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
4.11
500+
Mapping Experiences 요약
Mapping Experiences
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
저자: James Kalbach 2015 379 페이지
4.11
500+ 개의 평점
Corporate Chanakya
저자: Radhakrishnan Pillai • 2010
Chanakya's statecraft for the boardroom: four powers, six traps, and ethics that outlast monopolies.
3.72
1,000+
Corporate Chanakya 요약
Corporate Chanakya
Chanakya's statecraft for the boardroom: four powers, six traps, and ethics that outlast monopolies.
저자: Radhakrishnan Pillai 2010 340 페이지
3.72
1,000+ 개의 평점
The Toyota Way Fieldbook
저자: Jeffrey K. Liker • 2005
Most lean books end at principles; this one starts with the routines that make them daily reality.
4.18
500+
The Toyota Way Fieldbook 요약
The Toyota Way Fieldbook
Most lean books end at principles; this one starts with the routines that make them daily reality.
저자: Jeffrey K. Liker 2005 476 페이지
4.18
500+ 개의 평점
Riding the Waves of Culture
저자: Fons Trompenaars • 1989
Culture turns global deals into minefields. The seven dimensions that reveal the traps.
3.84
434
Riding the Waves of Culture 요약
Riding the Waves of Culture
Culture turns global deals into minefields. The seven dimensions that reveal the traps.
저자: Fons Trompenaars 1989 274 페이지
3.84
434 개의 평점
신뢰의 리더십
저자: 제임스 M. 쿠제스 • 1993
The only proof of leadership is keeping your word. Six disciplines that build that muscle.
3.90
500+
신뢰의 리더십 요약
신뢰의 리더십
The only proof of leadership is keeping your word. Six disciplines that build that muscle.
저자: 제임스 M. 쿠제스 1993 368 페이지
3.90
500+ 개의 평점
Onward
저자: Howard Schultz • 2007
Starbucks, losing $6 million a day, asked its founder to save it without sacrificing its values.
3.86
30,000+
Onward 요약
Onward
Starbucks, losing $6 million a day, asked its founder to save it without sacrificing its values.
저자: Howard Schultz 2007 350 페이지
3.86
30,000+ 개의 평점
Quantum Marketing
저자: Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
Quantum Marketing 요약
Quantum Marketing
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
저자: Raja Rajamannar 2021 240 페이지
3.70
372 개의 평점
Data Strategy
저자: Bernard Marr • 2017
Profit from the data firehose: pick the right data, build a company that acts on it.
3.77
418
Data Strategy 요약
Data Strategy
Profit from the data firehose: pick the right data, build a company that acts on it.
저자: Bernard Marr 2017 200 페이지
3.77
418 개의 평점
The Project50
저자: Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
The Project50 요약
The Project50
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
저자: Tom Peters 1999
4.04
247 개의 평점
18 Minutes
저자: Peter Bregman • 2011
Choose five focus areas for the year. An 18-minute daily ritual handles the rest.
3.81
5,000+
18 Minutes 요약
18 Minutes
Choose five focus areas for the year. An 18-minute daily ritual handles the rest.
저자: Peter Bregman 2011 288 페이지
3.81
5,000+ 개의 평점
The Art of War and Other Classics of Eastern Thought
저자: Sun Tzu • 2013
The ancient Chinese text that turned war into a game of psychology, deception, and timing.
4.14
7,000+
The Art of War and Other Classics of Eastern Thought 요약
The Art of War and Other Classics of Eastern Thought
The ancient Chinese text that turned war into a game of psychology, deception, and timing.
저자: Sun Tzu 2013 760 페이지
4.14
7,000+ 개의 평점
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