창업

역동적인 창업의 세계는 차고 스타트업에서 글로벌 제국에 이르기까지 대담한 아이디어를 번성하는 기업으로 변모시킨 비전 있는 사상가들의 열정으로 가득합니다. 이 페이지들에는 혁신, 전략, 그리고 오직 꿈 하나로 비범한 것을 만들어내는 섬세한 기술에 대한 그들의 값진 지혜가 담겨 있습니다.

창업 도서 요약

Chatbots - how to master the marketing strategies of the big marketplaces

저자: digital world • 2024

51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.

🖥️ Customer Service Automation 💬 Conversational Ai 🔄 Omnichannel Strategy ⚙️ Business Automation 🎨 Customer Experience Design

Chatbots - how to master the marketing strategies of the big marketplaces

51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.

저자: digital world 2024 40 페이지

🖥️ Customer Service Automation 💬 Conversational Ai 🔄 Omnichannel Strategy ⚙️ Business Automation 🎨 Customer Experience Design

The Art of Profitability

저자: Adrian J. Slywotzky • 2002

Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.

3.95

1,000+

🧮 Profit Models ♟️ Business Strategy 🏷️ Pricing Strategy 🔗 Value Chain Analysis 🔄 Business Model Innovation

The Art of Profitability

Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.

저자: Adrian J. Slywotzky 2002 272 페이지

3.95

1,000+ 개의 평점

🧮 Profit Models ♟️ Business Strategy 🏷️ Pricing Strategy 🔗 Value Chain Analysis 🔄 Business Model Innovation

The Customer Success Economy

저자: Nick Mehta • 2020

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

4.12

112

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

The Customer Success Economy

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

저자: Nick Mehta 2020 360 페이지

4.12

112 개의 평점

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

Classic Drucker

저자: Peter F. Drucker • 2006

You think you know your strengths. Drucker's simplest self-diagnostic will prove you wrong.

4.17

304

🏢 Organizational Behavior 👔 Executive Leadership 🧭 Self-Management 🔄 Organizational Learning ⚙️ Strategy Execution

Classic Drucker

You think you know your strengths. Drucker's simplest self-diagnostic will prove you wrong.

저자: Peter F. Drucker 2006 240 페이지

4.17

304 개의 평점

🏢 Organizational Behavior 👔 Executive Leadership 🧭 Self-Management 🔄 Organizational Learning ⚙️ Strategy Execution

Part-Time Income Enterprise

저자: Jerry Scicchitano • 2013

A blueprint for building a business on the side that eventually pays all your bills.

🏃 Side Hustles 📋 Small Business Startup ⏱️ Time Management 🎯 Goal Setting 💰 Income Diversification

Part-Time Income Enterprise

A blueprint for building a business on the side that eventually pays all your bills.

저자: Jerry Scicchitano 2013 132 페이지

🏃 Side Hustles 📋 Small Business Startup ⏱️ Time Management 🎯 Goal Setting 💰 Income Diversification

How Clients Buy

저자: Tom McMakin • 2018

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

4.04

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling 🎯 Niche Specialization 🗺️ Buyer Journey

How Clients Buy

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

저자: Tom McMakin 2018 272 페이지

4.04

27 개의 평점

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling 🎯 Niche Specialization 🗺️ Buyer Journey

Start Your Own Day Spa and More

저자: Preethi Burkholder • 2007

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

3.00

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

Start Your Own Day Spa and More

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

저자: Preethi Burkholder 2007 168 페이지

3.00

6 개의 평점

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

Innovating and Collaborating in the Digital Era

저자: Jara Pascual • 2020

Your organization has knowledge. The hard part is connecting it across silos and without fear.

🧭 Innovation Leadership 🌐 Open Innovation 🛡️ Psychological Safety 🧠 Emotional Intelligence 🌿 Innovation Ecosystems

Innovating and Collaborating in the Digital Era

Your organization has knowledge. The hard part is connecting it across silos and without fear.

저자: Jara Pascual 2020 220 페이지

🧭 Innovation Leadership 🌐 Open Innovation 🛡️ Psychological Safety 🧠 Emotional Intelligence 🌿 Innovation Ecosystems

They Ask, You Answer

저자: Marcus Sheridan • 2019

Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.

4.42

🚀 Inbound Marketing ✍️ Content Marketing 🪟 Radical Transparency 📚 Customer Education 🤝 Sales And Marketing Alignment

They Ask, You Answer

Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.

저자: Marcus Sheridan 2019

4.42

12 개의 평점

🚀 Inbound Marketing ✍️ Content Marketing 🪟 Radical Transparency 📚 Customer Education 🤝 Sales And Marketing Alignment

Building Products for the Enterprise

저자: Blair Reeves • 2018

Your user isn't your customer. The enterprise PM playbook for when those two have never met.

4.07

198

🏢 Enterprise Software 📋 Product Management 🏭 B2b Products 🔍 Customer Discovery 🤝 Organizational Alignment

Building Products for the Enterprise

Your user isn't your customer. The enterprise PM playbook for when those two have never met.

저자: Blair Reeves 2018 184 페이지

4.07

198 개의 평점

🏢 Enterprise Software 📋 Product Management 🏭 B2b Products 🔍 Customer Discovery 🤝 Organizational Alignment

Awaken the Leader In You

저자: Mitesh Khatri • 2013

Energy management, absolute reliability, and radical ownership: leadership is a system, not a gift.

3.88

🧭 Leadership Development 🚀 Entrepreneurial Mindset 🔑 Ownership Mentality ⚡ Energy Management 🧠 Emotional Intelligence

Awaken the Leader In You

Energy management, absolute reliability, and radical ownership: leadership is a system, not a gift.

저자: Mitesh Khatri 2013 188 페이지

3.88

49 개의 평점

🧭 Leadership Development 🚀 Entrepreneurial Mindset 🔑 Ownership Mentality ⚡ Energy Management 🧠 Emotional Intelligence

Endless Customers

저자: Marcus Sheridan • 2025

Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.

4.67

📝 Content Marketing 📥 Inbound Marketing 🔍 Business Transparency 💡 Thought Leadership 🗺️ Buyer Journey

Endless Customers

Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.

저자: Marcus Sheridan 2025 1 페이지

4.67

3 개의 평점

📝 Content Marketing 📥 Inbound Marketing 🔍 Business Transparency 💡 Thought Leadership 🗺️ Buyer Journey

The $150M secret

저자: Guillaume Moubeche • 2022

$1,000 to $150M in three and a half years: the bootstrapper's alternative to venture capital.

4.05

🥾 Bootstrapped Startups 💻 Indie Saas 🔄 Lean Methodology 📣 Audience Building 🏗️ Build In Public

The $150M secret

$1,000 to $150M in three and a half years: the bootstrapper's alternative to venture capital.

저자: Guillaume Moubeche 2022 229 페이지

4.05

19 개의 평점

🥾 Bootstrapped Startups 💻 Indie Saas 🔄 Lean Methodology 📣 Audience Building 🏗️ Build In Public

Mob Rules

저자: Louis Ferrante • 2011

A former mobster unpacks the Mafia's playbook: loyalty, favors, and surviving your own success.

3.82

1,000+

🏛️ Organizational Politics 🧠 Street-Smart Business 🤝 Relationship Capital ⚖️ Conflict Resolution 🚀 Entrepreneurial Mindset

Mob Rules

A former mobster unpacks the Mafia's playbook: loyalty, favors, and surviving your own success.

저자: Louis Ferrante 2011 272 페이지

3.82

1,000+ 개의 평점

🏛️ Organizational Politics 🧠 Street-Smart Business 🤝 Relationship Capital ⚖️ Conflict Resolution 🚀 Entrepreneurial Mindset

Endless Customers

저자: Marcus Sheridan • 2025

The search box is dying. A playbook for winning with transparency when clicks stop coming.

4.21

114

🧲 Inbound Marketing 🎯 B2b Sales Strategy 🪟 Radical Transparency 📹 Video Marketing 📝 Content Marketing

Endless Customers

The search box is dying. A playbook for winning with transparency when clicks stop coming.

저자: Marcus Sheridan 2025 288 페이지

4.21

114 개의 평점

🧲 Inbound Marketing 🎯 B2b Sales Strategy 🪟 Radical Transparency 📹 Video Marketing 📝 Content Marketing

Social Entrepreneurship

저자: Ryszard Praszkier • 2011

The secret of lasting social change: stop pushing the system and start shifting its attractor.

3.80

🌍 Social Entrepreneurship 🔄 Systems Thinking ⚙️ Systems Change 🤝 Social Capital 🕸️ Network Building

Social Entrepreneurship

The secret of lasting social change: stop pushing the system and start shifting its attractor.

저자: Ryszard Praszkier 2011 250 페이지

3.80

20 개의 평점

🌍 Social Entrepreneurship 🔄 Systems Thinking ⚙️ Systems Change 🤝 Social Capital 🕸️ Network Building

Corporate Finance

저자: Pierre Vernimmen • 2008

The CFO's real job: selling securities, not buying capital.

4.41

🏢 Corporate Finance 💰 Valuation Methods ⚖️ Capital Structure 📊 Risk And Return 🏗️ Leveraged Buyouts

Corporate Finance

The CFO's real job: selling securities, not buying capital.

저자: Pierre Vernimmen 2008 1056 페이지

4.41

32 개의 평점

🏢 Corporate Finance 💰 Valuation Methods ⚖️ Capital Structure 📊 Risk And Return 🏗️ Leveraged Buyouts

Firm Feedback in a Fragile World

저자: Jeff Hancher • 2025

How to turn the conversations you avoid into the foundation of a winning culture.

4.11

🗣️ Feedback Culture 💬 Difficult Conversations 🧑‍🏫 Coaching Skills 🤝 Relational Leadership 🎯 Accountability

Firm Feedback in a Fragile World

How to turn the conversations you avoid into the foundation of a winning culture.

저자: Jeff Hancher 2025 240 페이지

4.11

27 개의 평점

🗣️ Feedback Culture 💬 Difficult Conversations 🧑‍🏫 Coaching Skills 🤝 Relational Leadership 🎯 Accountability

The Ultimate Guide to CRM Apps

저자: Matthew Guay • 2014

How to pick a CRM your team won't abandon, and automate the busywork around it.

3.33

🖥️ Crm Systems 📊 Sales Operations ⚙️ Workflow Automation 👥 Team Adoption 🔍 Software Selection

The Ultimate Guide to CRM Apps

How to pick a CRM your team won't abandon, and automate the busywork around it.

저자: Matthew Guay 2014 134 페이지

3.33

15 개의 평점

🖥️ Crm Systems 📊 Sales Operations ⚙️ Workflow Automation 👥 Team Adoption 🔍 Software Selection

Literally

저자: Marnie Stockman • 2021

How smart MSPs escape the price war: by turning client management into a systematic growth engine.

4.08

🖥️ Managed Service Providers 🤝 Customer Success 🗂️ Client Segmentation 📊 Customer Health Scoring 🔥 Firing Clients

Literally

How smart MSPs escape the price war: by turning client management into a systematic growth engine.

저자: Marnie Stockman 2021 123 페이지

4.08

13 개의 평점

🖥️ Managed Service Providers 🤝 Customer Success 🗂️ Client Segmentation 📊 Customer Health Scoring 🔥 Firing Clients

Agents Of Change

저자: John M. Tate • 2017

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

4.12

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing 💝 Cause Marketing 🤝 Relationship Selling

Agents Of Change

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

저자: John M. Tate 2017 177 페이지

4.12

26 개의 평점

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing 💝 Cause Marketing 🤝 Relationship Selling

Email Marketing Rules

저자: Chad S. White • 2017

Permission expires. Four levels of relevance. The email playbook where every send is a privilege.

4.32

📧 Email Marketing 🔑 Permission Marketing 📊 Data-Driven Marketing 🎯 Conversion Optimization 🔄 Customer Retention

Email Marketing Rules

Permission expires. Four levels of relevance. The email playbook where every send is a privilege.

저자: Chad S. White 2017 490 페이지

4.32

72 개의 평점

📧 Email Marketing 🔑 Permission Marketing 📊 Data-Driven Marketing 🎯 Conversion Optimization 🔄 Customer Retention

The AI-Savvy Leader

저자: David De Cremer • 2024

Eighty-seven percent of AI projects fail for one reason: leaders let engineers set the strategy.

3.62

177

🧠 Ai Strategy 🤖 Human-Centered Ai ❤️ Emotional Intelligence 🔧 Ai Augmentation 🏛️ Organizational Change

The AI-Savvy Leader

Eighty-seven percent of AI projects fail for one reason: leaders let engineers set the strategy.

저자: David De Cremer 2024 224 페이지

3.62

177 개의 평점

🧠 Ai Strategy 🤖 Human-Centered Ai ❤️ Emotional Intelligence 🔧 Ai Augmentation 🏛️ Organizational Change

Competing on the Edge

저자: Shona L. Brown • 1998

In fast markets, the only sustainable advantage is the ability to keep finding temporary ones.

3.53

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Emergent Strategy 🔄 Adaptive Strategy 🧠 Organizational Learning

Competing on the Edge

In fast markets, the only sustainable advantage is the ability to keep finding temporary ones.

저자: Shona L. Brown 1998 297 페이지

3.53

75 개의 평점

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Emergent Strategy 🔄 Adaptive Strategy 🧠 Organizational Learning

Where did my industry go?

저자: Mark Burgess • 2017

Competing for active sellers destroys fees. The playbook for converting the dormant market instead.

4.50

🏠 Real Estate Agencies 📝 Content Marketing 🤖 Marketing Automation 🎯 Lead Generation 🗺️ Customer Journey

Where did my industry go?

Competing for active sellers destroys fees. The playbook for converting the dormant market instead.

저자: Mark Burgess 2017 108 페이지

4.50

12 개의 평점

🏠 Real Estate Agencies 📝 Content Marketing 🤖 Marketing Automation 🎯 Lead Generation 🗺️ Customer Journey

Jubilado ¿Y ahora qué?

저자: Pedro Nueno • 2018

How to swap passive retirement for a startup portfolio, backed by your own pension capital.

4.33

🏖️ Retirement Planning 👼 Angel Investing 🔄 Encore Careers ⏳ Longevity Economics 📋 Business Plans

Jubilado ¿Y ahora qué?

How to swap passive retirement for a startup portfolio, backed by your own pension capital.

저자: Pedro Nueno 2018 83 페이지

4.33

3 개의 평점

🏖️ Retirement Planning 👼 Angel Investing 🔄 Encore Careers ⏳ Longevity Economics 📋 Business Plans

Good Business

저자: Mihály Csíkszentmihályi • 2003

Happiness depends on controlling attention, not wealth; work can be the best place to find it.

3.91

1,000+

🧠 Attention Management 💼 Meaningful Work ☀️ Positive Psychology 🏢 Business Leadership 🤝 Workplace Culture

Good Business

Happiness depends on controlling attention, not wealth; work can be the best place to find it.

저자: Mihály Csíkszentmihályi 2003 256 페이지

3.91

1,000+ 개의 평점

🧠 Attention Management 💼 Meaningful Work ☀️ Positive Psychology 🏢 Business Leadership 🤝 Workplace Culture

How to Win Client Business When You Don't Know Where to Start

저자: Doug Fletcher • 2021

Replace the sales pitch with problem-solving partnerships and a pipeline that never goes dry.

4.03

💼 Consulting Practice ☔ Rainmaking 🤝 Consultative Selling 🧘 Introvert Strengths 🔁 Habit Design

How to Win Client Business When You Don't Know Where to Start

Replace the sales pitch with problem-solving partnerships and a pipeline that never goes dry.

저자: Doug Fletcher 2021 240 페이지

4.03

30 개의 평점

💼 Consulting Practice ☔ Rainmaking 🤝 Consultative Selling 🧘 Introvert Strengths 🔁 Habit Design

The 3-Minute Rule

저자: Brant Pinvidic • 2019

A three-minute pitch formula that earns the yes before you ever ask for it.

4.15

🎤 Pitching And Presenting 📖 Business Storytelling ✂️ Concise Communication 📐 Information Design 👁️ Attention Design

The 3-Minute Rule

A three-minute pitch formula that earns the yes before you ever ask for it.

저자: Brant Pinvidic 2019 256 페이지

4.15

39 개의 평점

🎤 Pitching And Presenting 📖 Business Storytelling ✂️ Concise Communication 📐 Information Design 👁️ Attention Design

Curso Diseño Gráfico

저자: Anna María López López • 2013

Every technical step of graphic design, from brief to bleed, in one complete professional course.

4.18

🎨 Graphic Design 👁️ Visual Communication 🌈 Color Theory 🔤 Typography 📐 Layout And Composition

Curso Diseño Gráfico

Every technical step of graphic design, from brief to bleed, in one complete professional course.

저자: Anna María López López 2013 288 페이지

4.18

17 개의 평점

🎨 Graphic Design 👁️ Visual Communication 🌈 Color Theory 🔤 Typography 📐 Layout And Composition

Successful Technology Consulting

저자: Eetu Niemi • 2022

Nine habits that separate top-earning IT consultants from the rest of the bench.

4.47

🖥️ Tech Consulting 🤝 Client Relationships 📊 Consulting Sales 🌍 Cross-Cultural Business 💻 It Careers

Successful Technology Consulting

Nine habits that separate top-earning IT consultants from the rest of the bench.

저자: Eetu Niemi 2022 196 페이지

4.47

17 개의 평점

🖥️ Tech Consulting 🤝 Client Relationships 📊 Consulting Sales 🌍 Cross-Cultural Business 💻 It Careers

Business Model You

저자: Timothy Clark • 2022

One-page career canvas: spot the pain, prototype the fix, and earn the leap.

4.00

🗺️ Career Design 📊 Personal Business Models 👁️ Visual Thinking 💡 Design Thinking 🔄 Career Transitions

Business Model You

One-page career canvas: spot the pain, prototype the fix, and earn the leap.

저자: Timothy Clark 2022 255 페이지

4.00

13 개의 평점

🗺️ Career Design 📊 Personal Business Models 👁️ Visual Thinking 💡 Design Thinking 🔄 Career Transitions

Product-Led Onboarding

저자: Ramli John • 2021

Retention starts before signup, not after. The system for turning trial users into loyal customers.

4.18

440

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

Product-Led Onboarding

Retention starts before signup, not after. The system for turning trial users into loyal customers.

저자: Ramli John 2021 312 페이지

4.18

440 개의 평점

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

The Power of Pull

저자: John Hagel III • 2010

Why the push economy is dying, and how pulling resources, serendipity, and learning speed wins.

3.92

1,000+

🏗️ Platform Strategy 🧠 Organizational Learning 👁️ Attention Economics 🔗 Weak Ties 🕸️ Network Theory

The Power of Pull

Why the push economy is dying, and how pulling resources, serendipity, and learning speed wins.

저자: John Hagel III 2010 288 페이지

3.92

1,000+ 개의 평점

🏗️ Platform Strategy 🧠 Organizational Learning 👁️ Attention Economics 🔗 Weak Ties 🕸️ Network Theory

The Multifamily Millionaire, Volume II

저자: Brian Murray • 2020

Why 100-unit apartments beat single-family rentals, and how to buy them with other people's money.

4.53

101

🏢 Multifamily Investing 🤝 Real Estate Syndication 🔧 Value-Add Investing 📊 Real Estate Finance 💸 Tax Strategies

The Multifamily Millionaire, Volume II

Why 100-unit apartments beat single-family rentals, and how to buy them with other people's money.

저자: Brian Murray 2020

4.53

101 개의 평점

🏢 Multifamily Investing 🤝 Real Estate Syndication 🔧 Value-Add Investing 📊 Real Estate Finance 💸 Tax Strategies

How to Create Lifetime CashFlow Through Multifamily Properties

저자: Rod Khleif • 2019

Forged in a $50 million wipeout: the apartment investing method that is eighty percent psychology.

4.38

🏢 Multifamily Real Estate 📈 Value-Add Investing 💸 Cash Flow Investing 🧠 Investor Psychology 📊 Real Estate Tax Strategies

How to Create Lifetime CashFlow Through Multifamily Properties

Forged in a $50 million wipeout: the apartment investing method that is eighty percent psychology.

저자: Rod Khleif 2019 327 페이지

4.38

98 개의 평점

🏢 Multifamily Real Estate 📈 Value-Add Investing 💸 Cash Flow Investing 🧠 Investor Psychology 📊 Real Estate Tax Strategies

The New Small

저자: Phil Simon • 2010

Five technologies gave small companies enterprise power. The smart ones now compete with anyone.

3.46

🏪 Small Business Strategy 💻 Technology Adoption ☁️ Cloud Computing 🌐 Distributed Teams 🔓 Open Source

The New Small

Five technologies gave small companies enterprise power. The smart ones now compete with anyone.

저자: Phil Simon 2010 316 페이지

3.46

24 개의 평점

🏪 Small Business Strategy 💻 Technology Adoption ☁️ Cloud Computing 🌐 Distributed Teams 🔓 Open Source

저자: Jessica Zweig • 2021

Most personal branding advice demands a performance. This one proves authenticity pays better.

3.88

329

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Most personal branding advice demands a performance. This one proves authenticity pays better.

저자: Jessica Zweig 2021 272 페이지

3.88

329 개의 평점

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

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