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Trending Themes Lists New Genres Authors

Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Book Summaries

Selling in Tough Times
by Tom Hopkins • 2010
Standard selling fails when budgets freeze. The playbook for closing deals during a downturn.
3.75
122
⌛ Recession Strategies🔍 Qualifying Prospects🤝 Trust-Based Selling🔗 Client Retention🔒 Sales Closing
Selling in Tough Times Summary
Selling in Tough Times
Standard selling fails when budgets freeze. The playbook for closing deals during a downturn.
by Tom Hopkins 2010 254 pages
3.75
122 ratings
⌛ Recession Strategies🔍 Qualifying Prospects🤝 Trust-Based Selling🔗 Client Retention🔒 Sales Closing
The Six-Figure Second Income
by David Lindahl • 2010
How to turn expertise into a six-figure side income without quitting the day job.
3.30
357
📦 Online Business Models🎯 Side Hustle📝 Info Product Creation💰 Passive Income📈 Lead Generation
The Six-Figure Second Income Summary
The Six-Figure Second Income
How to turn expertise into a six-figure side income without quitting the day job.
by David Lindahl 2010 256 pages
3.30
357 ratings
📦 Online Business Models🎯 Side Hustle📝 Info Product Creation💰 Passive Income📈 Lead Generation
The Republic of Tea
by Mel Ziegler • 1992
One plane ride, a fax machine, and the unlikely birth of a tea republic.
3.79
316
📖 Entrepreneurial Memoir🍵 Beverage Startups🌿 Lifestyle Brands🧘 Mindful Business🏗️ Brand Building
The Republic of Tea Summary
The Republic of Tea
One plane ride, a fax machine, and the unlikely birth of a tea republic.
by Mel Ziegler 1992 355 pages
3.79
316 ratings
📖 Entrepreneurial Memoir🍵 Beverage Startups🌿 Lifestyle Brands🧘 Mindful Business🏗️ Brand Building
The Psychology of Persuasion
by Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
500+
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language🧠 Nlp🤝 Rapport Building
The Psychology of Persuasion Summary
The Psychology of Persuasion
Why do some people get what they want? Nine predictable laws and how to master them.
by Kevin Hogan 1996 288 pages
3.90
500+ ratings
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language🧠 Nlp🤝 Rapport Building
The Best Damn Sales Book Ever
by Warren Greshes • 2006
Your attitude closes deals, not your discount. How to become the sales expert price can't beat.
3.89
235
🧠 Sales Mindset🔥 Self-Motivation🎯 Goal Setting🛡️ Handling Rejection💎 Value Creation
The Best Damn Sales Book Ever Summary
The Best Damn Sales Book Ever
Your attitude closes deals, not your discount. How to become the sales expert price can't beat.
by Warren Greshes 2006 208 pages
3.89
235 ratings
🧠 Sales Mindset🔥 Self-Motivation🎯 Goal Setting🛡️ Handling Rejection💎 Value Creation
Stop Thinking Like a Freelancer
by Liam Veitch • 2014
Your skill is worth ten times more if you stop selling hours. The freelance-to-business playbook.
3.81
196
💼 Freelance Business🧑‍💻 Solopreneurship🧲 Client Attraction🎯 Positioning🔁 Recurring Revenue
Stop Thinking Like a Freelancer Summary
Stop Thinking Like a Freelancer
Your skill is worth ten times more if you stop selling hours. The freelance-to-business playbook.
by Liam Veitch 2014 236 pages
3.81
196 ratings
💼 Freelance Business🧑‍💻 Solopreneurship🧲 Client Attraction🎯 Positioning🔁 Recurring Revenue
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012 194 pages
3.77
113 ratings
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
The Evolutionary Bases of Consumption
by Gad Saad • 2007
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
3.87
54
🧠 Consumer Psychology🧬 Evolutionary Psychology💎 Conspicuous Consumption📡 Costly Signaling⚠️ Evolutionary Mismatch
The Evolutionary Bases of Consumption Summary
The Evolutionary Bases of Consumption
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
by Gad Saad 2007 360 pages
3.87
54 ratings
🧠 Consumer Psychology🧬 Evolutionary Psychology💎 Conspicuous Consumption📡 Costly Signaling⚠️ Evolutionary Mismatch
How to Start a Home-based Fashion Design Business
by Angela Wolf • 2012
A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.
4.29
52
🧵 Fashion Startups🏠 Home-Based Business🎨 Creative Entrepreneurship✂️ Apparel Production📐 Pattern Making And Fit
How to Start a Home-based Fashion Design Business Summary
How to Start a Home-based Fashion Design Business
A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.
by Angela Wolf 2012 240 pages
4.29
52 ratings
🧵 Fashion Startups🏠 Home-Based Business🎨 Creative Entrepreneurship✂️ Apparel Production📐 Pattern Making And Fit
Blog, Inc.
by Joy Deangdeelert Cho • 2012
The playbook for turning a blog about your obsessions into a business that actually pays.
3.64
1k+
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy🖼️ Visual Branding👥 Audience Building
Blog, Inc. Summary
Blog, Inc.
The playbook for turning a blog about your obsessions into a business that actually pays.
by Joy Deangdeelert Cho 2012 177 pages
3.64
1k+ ratings
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy🖼️ Visual Branding👥 Audience Building
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
27 Powers of Persuasion Summary
27 Powers of Persuasion
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
Asking Questions The Sandler Way
by Antonio Garrido • 2017
Pitching makes you a vendor. Strategic questioning, using FBI tactics, makes you a trusted advisor.
4.35
167
🛠️ Sales Methodology❓ Strategic Questioning🤝 Consultative Selling🛡️ Objection Handling🕵️ Behavioral Interviewing
Asking Questions The Sandler Way Summary
Asking Questions The Sandler Way
Pitching makes you a vendor. Strategic questioning, using FBI tactics, makes you a trusted advisor.
by Antonio Garrido 2017
4.35
167 ratings
🛠️ Sales Methodology❓ Strategic Questioning🤝 Consultative Selling🛡️ Objection Handling🕵️ Behavioral Interviewing
One Simple Idea for Startups and Entrepreneurs
by Stephen Key • 2012
Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.
3.78
129
🏭 Physical Product Business🥾 Bootstrapping📐 Lean Methodology⚖️ Intellectual Property📣 Guerrilla Marketing
One Simple Idea for Startups and Entrepreneurs Summary
One Simple Idea for Startups and Entrepreneurs
Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.
by Stephen Key 2012 256 pages
3.78
129 ratings
🏭 Physical Product Business🥾 Bootstrapping📐 Lean Methodology⚖️ Intellectual Property📣 Guerrilla Marketing
Major Account Sales Strategy
by Neil Rackham • 1989
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
4.22
309
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling🧠 Buyer Psychology🤝 Negotiation Tactics
Major Account Sales Strategy Summary
Major Account Sales Strategy
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
by Neil Rackham 1989 240 pages
4.22
309 ratings
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling🧠 Buyer Psychology🤝 Negotiation Tactics
When Buyers Say No
by Tom Hopkins • 2014
Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.
3.86
133
🛠️ Sales Techniques🛑 Objection Handling💪 Rejection Resilience❓ Questioning Techniques🧠 Buyer Psychology
When Buyers Say No Summary
When Buyers Say No
Buyers average five no's per sale. The objection-handling system that keeps each conversation alive.
by Tom Hopkins 2014 320 pages
3.86
133 ratings
🛠️ Sales Techniques🛑 Objection Handling💪 Rejection Resilience❓ Questioning Techniques🧠 Buyer Psychology
Publishing E-Books For Dummies
by Ali Luke • 2012
How to write, format, price, and promote an e-book that sells, no publisher required.
4.23
162
🏷️ Self-Publishing📱 Ebook Publishing📢 Book Marketing🏗️ Author Platform📦 Amazon Kdp
Publishing E-Books For Dummies Summary
Publishing E-Books For Dummies
How to write, format, price, and promote an e-book that sells, no publisher required.
by Ali Luke 2012 320 pages
4.23
162 ratings
🏷️ Self-Publishing📱 Ebook Publishing📢 Book Marketing🏗️ Author Platform📦 Amazon Kdp
The Portable MBA in Entrepreneurship
by William D. Bygrave • 1993
An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.
3.72
143
🚀 Startup Fundamentals📚 MBA Curriculum📋 Business Planning🔍 Market Validation💰 Bootstrapping
The Portable MBA in Entrepreneurship Summary
The Portable MBA in Entrepreneurship
An MBA in entrepreneurship, distilled: find real opportunities, bootstrap funding, survive growth.
by William D. Bygrave 1993 504 pages
3.72
143 ratings
🚀 Startup Fundamentals📚 MBA Curriculum📋 Business Planning🔍 Market Validation💰 Bootstrapping
Digital Hesitation
by Thomas Lah • 2022
B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.
4.23
30
🖥️ Digital Transformation🔄 Subscription Models🤝 Customer Success💰 Pricing Strategy📊 Data-Driven Sales
Digital Hesitation Summary
Digital Hesitation
B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.
by Thomas Lah 2022 384 pages
4.23
30 ratings
🖥️ Digital Transformation🔄 Subscription Models🤝 Customer Success💰 Pricing Strategy📊 Data-Driven Sales
Read Books All Day and Get Paid For It
by Jennie Nash • 2019
Turn editorial skills into a thriving coaching business, from niche selection to real paydays.
4.48
145
💼 Coaching Business✍️ Writing Mentorship🎯 Niche Marketing💰 Value-Based Pricing🤝 Client Attraction
Read Books All Day and Get Paid For It Summary
Read Books All Day and Get Paid For It
Turn editorial skills into a thriving coaching business, from niche selection to real paydays.
by Jennie Nash 2019 152 pages
4.48
145 ratings
💼 Coaching Business✍️ Writing Mentorship🎯 Niche Marketing💰 Value-Based Pricing🤝 Client Attraction
The Burger King
by Jim McLamore • 1998
Betting on a bigger burger: how one Miami partnership built a fast-food giant.
3.82
249
🏢 Founder Memoirs🍔 Fast Food Industry🏪 Franchise Management📢 Brand Building🤝 Business Partnerships
The Burger King Summary
The Burger King
Betting on a bigger burger: how one Miami partnership built a fast-food giant.
by Jim McLamore 1998 286 pages
3.82
249 ratings
🏢 Founder Memoirs🍔 Fast Food Industry🏪 Franchise Management📢 Brand Building🤝 Business Partnerships
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Persuasion Psychology Summary
Persuasion Psychology
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013 83 pages
3.40
35 ratings
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
The Customer Centricity Playbook Summary
The Customer Centricity Playbook
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018 136 pages
3.76
319 ratings
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
Craft, Inc.
by Meg Mateo Ilasco • 2007
The business playbook for makers: permits, pricing, branding, and getting into stores.
3.86
1k+
🧵 Craft Business🎨 Creative Entrepreneurship🏷️ Brand Identity Design📢 Craft Marketing💪 Creative Confidence
Craft, Inc. Summary
Craft, Inc.
The business playbook for makers: permits, pricing, branding, and getting into stores.
by Meg Mateo Ilasco 2007 160 pages
3.86
1k+ ratings
🧵 Craft Business🎨 Creative Entrepreneurship🏷️ Brand Identity Design📢 Craft Marketing💪 Creative Confidence
Killing the Sale
by Todd Duncan • 2004
The ten ways your sales approach pushes buyers away. Stop performing, start connecting.
4.01
80
🛠️ Sales Methodology🧠 Sales Mindset🤝 Authentic Selling💼 Relationship Selling🎯 Sales Prospecting
Killing the Sale Summary
Killing the Sale
The ten ways your sales approach pushes buyers away. Stop performing, start connecting.
by Todd Duncan 2004 242 pages
4.01
80 ratings
🛠️ Sales Methodology🧠 Sales Mindset🤝 Authentic Selling💼 Relationship Selling🎯 Sales Prospecting
The Non-Profit Narrative
by Dan Portnoy • 2012
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
3.61
194
🏢 Nonprofit Management📖 Nonprofit Storytelling💰 Fundraising Strategy🤝 Donor Engagement🎭 Storytelling Frameworks
The Non-Profit Narrative Summary
The Non-Profit Narrative
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
by Dan Portnoy 2012 114 pages
3.61
194 ratings
🏢 Nonprofit Management📖 Nonprofit Storytelling💰 Fundraising Strategy🤝 Donor Engagement🎭 Storytelling Frameworks
Barnum
by Robert Wilson • 2019
He sold Americans a mermaid made from a monkey. Queen Victoria still invited him to tea.
3.70
500+
🎟️ Show Business History💰 Gilded Age🎩 Showmanship🎭 Self-Invention📢 Marketing Pioneers
Barnum Summary
Barnum
He sold Americans a mermaid made from a monkey. Queen Victoria still invited him to tea.
by Robert Wilson 2019
3.70
500+ ratings
🎟️ Show Business History💰 Gilded Age🎩 Showmanship🎭 Self-Invention📢 Marketing Pioneers
The Lean Marketplace
by Juho Makkonen • 2018
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
4.30
243
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup📈 Growth Hacking🏗️ Platform Economy
The Lean Marketplace Summary
The Lean Marketplace
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
by Juho Makkonen 2018 212 pages
4.30
243 ratings
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup📈 Growth Hacking🏗️ Platform Economy
The Successful Speaker
by Grant Baldwin • 2020
Most speakers have a message but no business model. This book provides the missing half.
4.18
187
🎤 Professional Speaking🏷️ Personal Branding📨 Client Acquisition🧑‍💼 Solopreneurship✉️ Sales Outreach
The Successful Speaker Summary
The Successful Speaker
Most speakers have a message but no business model. This book provides the missing half.
by Grant Baldwin 2020 288 pages
4.18
187 ratings
🎤 Professional Speaking🏷️ Personal Branding📨 Client Acquisition🧑‍💼 Solopreneurship✉️ Sales Outreach
The 32 Unbreakable Laws of Money and Success
by Brian Tracy • 2024
Wealth is a habit: thirty-two laws that install it, from saving 10% to automated investing.
4.20
87
💰 Wealth Building🚀 Entrepreneurial Systems📈 Career Acceleration🎯 Goal Setting🐖 Saving Discipline
The 32 Unbreakable Laws of Money and Success Summary
The 32 Unbreakable Laws of Money and Success
Wealth is a habit: thirty-two laws that install it, from saving 10% to automated investing.
by Brian Tracy 2024 192 pages
4.20
87 ratings
💰 Wealth Building🚀 Entrepreneurial Systems📈 Career Acceleration🎯 Goal Setting🐖 Saving Discipline
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Red Thread Thinking Summary
Red Thread Thinking
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013 273 pages
3.74
201 ratings
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Improve Your Global Business English
by Fiona Talbot • 2012
Business English across borders: adapt your writing to any culture and never lose a deal.
3.81
26
🌍 Global Business📝 Business Writing🗣️ Cross-Cultural Communication💡 Clear Writing💼 Professional English
Improve Your Global Business English Summary
Improve Your Global Business English
Business English across borders: adapt your writing to any culture and never lose a deal.
by Fiona Talbot 2012 256 pages
3.81
26 ratings
🌍 Global Business📝 Business Writing🗣️ Cross-Cultural Communication💡 Clear Writing💼 Professional English
No B.S. Business Success in the New Economy
by Dan S. Kennedy • 2009
No-nonsense rules for fast business growth: test everything, master selling, guard your cash.
4.43
69
🏗️ Small Business Growth📬 Direct-Response Marketing🔬 Idea Validation💬 Sales Skills💵 Cash Flow Management
No B.S. Business Success in the New Economy Summary
No B.S. Business Success in the New Economy
No-nonsense rules for fast business growth: test everything, master selling, guard your cash.
by Dan S. Kennedy 2009 274 pages
4.43
69 ratings
🏗️ Small Business Growth📬 Direct-Response Marketing🔬 Idea Validation💬 Sales Skills💵 Cash Flow Management
Storytelling in Business
by Janis Forman • 2013
Strategy is a story. How the best organizations build storytelling into a systematic capability.
3.53
17
🏢 Corporate Storytelling📢 Brand Storytelling🎤 Executive Communication🗺️ Strategic Narrative✍️ Storytelling Techniques
Storytelling in Business Summary
Storytelling in Business
Strategy is a story. How the best organizations build storytelling into a systematic capability.
by Janis Forman 2013 305 pages
3.53
17 ratings
🏢 Corporate Storytelling📢 Brand Storytelling🎤 Executive Communication🗺️ Strategic Narrative✍️ Storytelling Techniques
Design to Grow
by David Butler • 2015
Scale and agility usually fight; Coca-Cola used design to get both at once.
3.74
369
🎨 Strategic Design🕸️ Systems Thinking🔄 Lean Methodology🌐 Open Innovation⚡ Organizational Agility
Design to Grow Summary
Design to Grow
Scale and agility usually fight; Coca-Cola used design to get both at once.
by David Butler 2015 256 pages
3.74
369 ratings
🎨 Strategic Design🕸️ Systems Thinking🔄 Lean Methodology🌐 Open Innovation⚡ Organizational Agility
Sur/petition
by Edward de Bono • 1992
Competition keeps you alive. The real money is in building value no one else can offer.
4.01
81
🏢 Competitive Strategy💎 Value Creation💡 Creative Thinking🔄 Systems Thinking🧭 Strategic Innovation
Sur/petition Summary
Sur/petition
Competition keeps you alive. The real money is in building value no one else can offer.
by Edward de Bono 1992
4.01
81 ratings
🏢 Competitive Strategy💎 Value Creation💡 Creative Thinking🔄 Systems Thinking🧭 Strategic Innovation
40 Rules for Internet Business Success
by Matthew Paulson • 2014
Leave your day job behind: build a profitable online business that funds a life you choose.
4.02
213
🖥️ Online Business🗣️ Customer Validation💵 Value-Based Pricing🧪 Lean Methodology📧 Email Marketing
40 Rules for Internet Business Success Summary
40 Rules for Internet Business Success
Leave your day job behind: build a profitable online business that funds a life you choose.
by Matthew Paulson 2014 200 pages
4.02
213 ratings
🖥️ Online Business🗣️ Customer Validation💵 Value-Based Pricing🧪 Lean Methodology📧 Email Marketing
Google Analytics
by Justin Cutroni • 2007
Turn Google Analytics from a hit counter into a decision engine with the right setup.
3.72
129
📊 Web Analytics📈 Marketing Analytics🎯 Conversion Optimization💡 Data-Driven Decisions🛒 Ecommerce Optimization
Google Analytics Summary
Google Analytics
Turn Google Analytics from a hit counter into a decision engine with the right setup.
by Justin Cutroni 2007 216 pages
3.72
129 ratings
📊 Web Analytics📈 Marketing Analytics🎯 Conversion Optimization💡 Data-Driven Decisions🛒 Ecommerce Optimization
Pound Foolish
by Helaine Olen • 2012
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
3.67
1k+
🦈 Predatory Finance🔍 Investigative Journalism💥 Anti-Self-Help🏦 Retirement Crisis🛡️ Consumer Advocacy
Pound Foolish Summary
Pound Foolish
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
by Helaine Olen 2012 292 pages
3.67
1k+ ratings
🦈 Predatory Finance🔍 Investigative Journalism💥 Anti-Self-Help🏦 Retirement Crisis🛡️ Consumer Advocacy
Winner Sells All
by Jason Del Rey • 2023
In 1999, Walmart bet e-commerce didn't matter. The bill for that mistake is still unpaid.
3.94
364
🥊 Corporate Rivalry🏪 Retail Industry📱 Big Tech📦 E-Commerce Disruption🔄 Digital Transformation
Winner Sells All Summary
Winner Sells All
In 1999, Walmart bet e-commerce didn't matter. The bill for that mistake is still unpaid.
by Jason Del Rey 2023 304 pages
3.94
364 ratings
🥊 Corporate Rivalry🏪 Retail Industry📱 Big Tech📦 E-Commerce Disruption🔄 Digital Transformation
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015 248 pages
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Zen of Fundraising
by Ken Burnett • 2006
See fundraising through donors' eyes: small shifts to turn gifts into lasting relationships.
3.72
139
🧭 Nonprofit Fundraising🤝 Donor Relations🔗 Relationship Fundraising📖 Nonprofit Storytelling🧠 Donor Psychology
The Zen of Fundraising Summary
The Zen of Fundraising
See fundraising through donors' eyes: small shifts to turn gifts into lasting relationships.
by Ken Burnett 2006 180 pages
3.72
139 ratings
🧭 Nonprofit Fundraising🤝 Donor Relations🔗 Relationship Fundraising📖 Nonprofit Storytelling🧠 Donor Psychology
Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market
by Mark C. Thompson • 2010
Seven operational pillars that align your team, delight customers, and keep the profits coming.
3.88
118
🏪 Small Business Guides🧭 Leadership Development🧑‍💼 Hiring Frameworks🤝 Customer Experience📣 Marketing Strategy
Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market Summary
Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market
Seven operational pillars that align your team, delight customers, and keep the profits coming.
by Mark C. Thompson 2010 256 pages
3.88
118 ratings
🏪 Small Business Guides🧭 Leadership Development🧑‍💼 Hiring Frameworks🤝 Customer Experience📣 Marketing Strategy
Amazon
by Natalie Berg • 2019
The company that started with books now controls the infrastructure for how America buys everything.
3.77
196
🛒 Retail Strategy📦 E-Commerce🏭 Supply Chain Management🎯 Customer Centricity🔄 Subscription Models
Amazon Summary
Amazon
The company that started with books now controls the infrastructure for how America buys everything.
by Natalie Berg 2019 272 pages
3.77
196 ratings
🛒 Retail Strategy📦 E-Commerce🏭 Supply Chain Management🎯 Customer Centricity🔄 Subscription Models
10 steps to creating high-scoring proposals
by Bob Lohfeld • 2017
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
4.24
21
📝 Proposal Writing🏛 Government Contracting📋 Bid Management🎯 Capture Management✅ Proposal Evaluation
10 steps to creating high-scoring proposals Summary
10 steps to creating high-scoring proposals
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
by Bob Lohfeld 2017 164 pages
4.24
21 ratings
📝 Proposal Writing🏛 Government Contracting📋 Bid Management🎯 Capture Management✅ Proposal Evaluation
Make 'Em Laugh & Take Their Money
by Dan S. Kennedy • 2010
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
3.97
64
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
Make 'Em Laugh & Take Their Money Summary
Make 'Em Laugh & Take Their Money
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
by Dan S. Kennedy 2010 267 pages
3.97
64 ratings
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
ProBlogger
by Darren Rowse • 2008
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
3.77
1k+
🖥️ Online Business💰 Blog Monetization📝 Content Marketing👥 Audience Building🎯 Niche Marketing
ProBlogger Summary
ProBlogger
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
by Darren Rowse 2008 220 pages
3.77
1k+ ratings
🖥️ Online Business💰 Blog Monetization📝 Content Marketing👥 Audience Building🎯 Niche Marketing
Make A Killing On Kindle
by Michael Alvear • 2012
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
3.92
313
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
Make A Killing On Kindle Summary
Make A Killing On Kindle
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
by Michael Alvear 2012 132 pages
3.92
313 ratings
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Art of the Click Summary
The Art of the Click
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018 239 pages
3.99
89 ratings
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
📢 Public Relations🎙️ Communication Strategy📰 Media Relations🗳️ Public Opinion🚨 Crisis Communication
Strategic Silence Summary
Strategic Silence
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017 242 pages
📢 Public Relations🎙️ Communication Strategy📰 Media Relations🗳️ Public Opinion🚨 Crisis Communication
How to Write, Format, Publish and Promote your Book
by Derek Murphy • 2014
From choosing a profitable genre to earning reviews that count: the indie author's full playbook.
4.05
116
📘 Indie Publishing📣 Book Marketing🏗️ Author Platform Building🎨 Book Design📚 Genre Writing
How to Write, Format, Publish and Promote your Book Summary
How to Write, Format, Publish and Promote your Book
From choosing a profitable genre to earning reviews that count: the indie author's full playbook.
by Derek Murphy 2014 214 pages
4.05
116 ratings
📘 Indie Publishing📣 Book Marketing🏗️ Author Platform Building🎨 Book Design📚 Genre Writing
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