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Marketing Book Summaries

Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
Captains Of Consciousness Summary
Captains Of Consciousness
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977 272 pages
4.10
229 ratings
Instant Networking
by Stefan Thomas • 2016
Six months to a business network that delivers clients, not just contacts.
3.47
19
Instant Networking Summary
Instant Networking
Six months to a business network that delivers clients, not just contacts.
by Stefan Thomas 2016 160 pages
3.47
19 ratings
Shopify For Dummies
by Paul Waddy • 2022
Launch a profitable Shopify store: the full roadmap from product research to repeat customers.
4.00
19
Shopify For Dummies Summary
Shopify For Dummies
Launch a profitable Shopify store: the full roadmap from product research to repeat customers.
by Paul Waddy 2022 413 pages
4.00
19 ratings
How to Start a Home-Based Public Relations Business
by Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
How to Start a Home-Based Public Relations Business Summary
How to Start a Home-Based Public Relations Business
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
by Randi Minetor 2012 208 pages
4.50
2 ratings
The Strategic Drucker
by Robert W. Swaim • 2009
The manual Drucker never wrote: what to measure, what to drop, how to grow safely.
4.00
10
The Strategic Drucker Summary
The Strategic Drucker
The manual Drucker never wrote: what to measure, what to drop, how to grow safely.
by Robert W. Swaim 2009 250 pages
4.00
10 ratings
The Other Guy Blinked
by Jesse Kornbluth • 1986
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
3.82
243
The Other Guy Blinked Summary
The Other Guy Blinked
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
by Jesse Kornbluth 1986 280 pages
3.82
243 ratings
Metaverse for Dummies
by Ian Kahn • 2023
How the metaverse actually works: crypto, virtual land, and the scam radar you need to survive it.
3.40
5
Metaverse for Dummies Summary
Metaverse for Dummies
How the metaverse actually works: crypto, virtual land, and the scam radar you need to survive it.
by Ian Kahn 2023
3.40
5 ratings
Writing Nonfiction
by Dan Poynter • 2000
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
3.79
126
Writing Nonfiction Summary
Writing Nonfiction
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
by Dan Poynter 2000 144 pages
3.79
126 ratings
Winning At New Products
by Robert G. Cooper • 2011
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
3.75
154
Winning At New Products Summary
Winning At New Products
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
by Robert G. Cooper 2011 408 pages
3.75
154 ratings
I'd Like the World to Buy a Coke
by David Greising • 1998
The CEO who scrapped Coke’s formula then brought it back to build a global empire.
3.91
107
I'd Like the World to Buy a Coke Summary
I'd Like the World to Buy a Coke
The CEO who scrapped Coke’s formula then brought it back to build a global empire.
by David Greising 1998 360 pages
3.91
107 ratings
Conversion Optimization
by Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
Conversion Optimization Summary
Conversion Optimization
Double revenue without a single new visitor. The psychology of online conversion, tested.
by Khalid Saleh 2010 268 pages
3.93
74 ratings
Managing Products to Deliver Solutions
by John Mansour • 2015
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
4.00
6
Managing Products to Deliver Solutions Summary
Managing Products to Deliver Solutions
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
by John Mansour 2015 78 pages
4.00
6 ratings
Artificial Intelligence, Real Profits
by Bo Bennett • 2023
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
1.75
4
Artificial Intelligence, Real Profits Summary
Artificial Intelligence, Real Profits
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
by Bo Bennett 2023 96 pages
1.75
4 ratings
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
Advertising and Psychology Summary
Advertising and Psychology
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013 192 pages
3.50
2 ratings
Networking With Millionaires
by Thomas J. Stanley • 1993
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
3.94
257
Networking With Millionaires Summary
Networking With Millionaires
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
by Thomas J. Stanley 1993 30 pages
3.94
257 ratings
How to Launch a Freelance Copywriting Business
by Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
How to Launch a Freelance Copywriting Business Summary
How to Launch a Freelance Copywriting Business
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
by Jules Horne 2018 197 pages
3.75
40 ratings
A Story is a Deal
by Will Storr • 2025
Identity is the real currency. Learn the science of making offers that change minds.
3.77
194
A Story is a Deal Summary
A Story is a Deal
Identity is the real currency. Learn the science of making offers that change minds.
by Will Storr 2025 363 pages
3.77
194 ratings
How I Made $10 Million From Internet Affiliate Marketing
by Antoine Walker • 2012
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
3.64
11
How I Made $10 Million From Internet Affiliate Marketing Summary
How I Made $10 Million From Internet Affiliate Marketing
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
by Antoine Walker 2012 156 pages
3.64
11 ratings
Energize Growth Now
by Lisa Nirell • 2009
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
3.80
10
Energize Growth Now Summary
Energize Growth Now
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
by Lisa Nirell 2009 240 pages
3.80
10 ratings
The Science of Influence
by Brian Tracy • 2019
The 85% rule: why anticipation drives action, and how listening builds the trust that moves people.
3.87
92
The Science of Influence Summary
The Science of Influence
The 85% rule: why anticipation drives action, and how listening builds the trust that moves people.
by Brian Tracy 2019 186 pages
3.87
92 ratings
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015 82 pages
3.67
3 ratings
The Ultimate Book of Sales Techniques
by Stephan Schiffman • 2012
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
3.83
70
The Ultimate Book of Sales Techniques Summary
The Ultimate Book of Sales Techniques
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
by Stephan Schiffman 2012 224 pages
3.83
70 ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019 224 pages
3.86
72 ratings
Course Creation Simplified
by Jimmy Naraine • 2023
Your story is worth more than your resume. A step-by-step method for creating courses that sell.
4.32
74
Course Creation Simplified Summary
Course Creation Simplified
Your story is worth more than your resume. A step-by-step method for creating courses that sell.
by Jimmy Naraine 2023 276 pages
4.32
74 ratings
Raise the Bar
by Jon Taffer • 2013
The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.
3.94
500+
Raise the Bar Summary
Raise the Bar
The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.
by Jon Taffer 2013 256 pages
3.94
500+ ratings
The Activator Advantage
by Matthew Dixon • 2025
Five business development profiles. Four fail today. The learnable habits of the one that wins.
4.04
136
The Activator Advantage Summary
The Activator Advantage
Five business development profiles. Four fail today. The learnable habits of the one that wins.
by Matthew Dixon 2025 278 pages
4.04
136 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010 336 pages
3.00
1 ratings
Creative Management of Small Public Libraries in the 21st Century
by Carol Smallwood • 2014
Limited budgets, small staff: the guide to making your library the most vital room in town.
3.60
5
Creative Management of Small Public Libraries in the 21st Century Summary
Creative Management of Small Public Libraries in the 21st Century
Limited budgets, small staff: the guide to making your library the most vital room in town.
by Carol Smallwood 2014 316 pages
3.60
5 ratings
The Power of Licensing
by Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
The Power of Licensing Summary
The Power of Licensing
Your brand could be in categories you never manufactured. The licensing playbook.
by Michael Stone 2018 441 pages
4.33
3 ratings
Rain Making
by Ford Harding • 2008
A system for winning clients when you'd rather do the work, built on three multiplying levers.
3.82
97
Rain Making Summary
Rain Making
A system for winning clients when you'd rather do the work, built on three multiplying levers.
by Ford Harding 2008 336 pages
3.82
97 ratings
The Inside Advantage
by Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
The Inside Advantage Summary
The Inside Advantage
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
by Robert H. Bloom 2007 240 pages
3.97
58 ratings
Wordpress in a week
by Zak Cagaros • 2014
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
3.46
63
Wordpress in a week Summary
Wordpress in a week
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
by Zak Cagaros 2014 208 pages
3.46
63 ratings
Business and Entrepreneurship for Filmmakers
by Charles Haine • 2019
Film schools teach craft, not cashflow. The business skills every working filmmaker actually needs.
4.00
5
Business and Entrepreneurship for Filmmakers Summary
Business and Entrepreneurship for Filmmakers
Film schools teach craft, not cashflow. The business skills every working filmmaker actually needs.
by Charles Haine 2019 200 pages
4.00
5 ratings
Linkedin Top Success Secrets and Best Practices
by Paul Neville • 2008
The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.
Linkedin Top Success Secrets and Best Practices Summary
Linkedin Top Success Secrets and Best Practices
The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.
by Paul Neville 2008 192 pages
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon
by Jeff Grissler • 2012
Lease smart, hire well, and budget to break even: the salon owner's startup playbook.
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon Summary
The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon
Lease smart, hire well, and budget to break even: the salon owner's startup playbook.
by Jeff Grissler 2012 292 pages
Stories at Work
by Indranil Chakraborty • 2018
Dry facts are forgotten. A retrieval system and four patterns that make ideas stick and spread.
4.04
383
Stories at Work Summary
Stories at Work
Dry facts are forgotten. A retrieval system and four patterns that make ideas stick and spread.
by Indranil Chakraborty 2018 198 pages
4.04
383 ratings
The Lifestyle Business Owner
by Aaron Muller • 2018
Acquire a business, boost its profits, and step back within a year.
4.32
103
The Lifestyle Business Owner Summary
The Lifestyle Business Owner
Acquire a business, boost its profits, and step back within a year.
by Aaron Muller 2018 255 pages
4.32
103 ratings
Digital Marketing Trends and Prospects
by Dr. Shakti Kundu • 2021
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
Digital Marketing Trends and Prospects Summary
Digital Marketing Trends and Prospects
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
by Dr. Shakti Kundu 2021 166 pages
Starting Your Career as a Graphic Designer
by Michael Fleishman • 2014
Design skill is the starting line. Pricing, selling, and client survival are the race.
4.00
3
Starting Your Career as a Graphic Designer Summary
Starting Your Career as a Graphic Designer
Design skill is the starting line. Pricing, selling, and client survival are the race.
by Michael Fleishman 2014 384 pages
4.00
3 ratings
Shopify Ecommerce Mastery
by Robert Hill
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
Shopify Ecommerce Mastery Summary
Shopify Ecommerce Mastery
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
by Robert Hill 112 pages
Rewards Crowdfunding
by Nathan Rose • 2020
Your campaign starts months before launch. How to find your crowd, convert visitors, and get funded.
Rewards Crowdfunding Summary
Rewards Crowdfunding
Your campaign starts months before launch. How to find your crowd, convert visitors, and get funded.
by Nathan Rose 2020 257 pages
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition)
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011 136 pages
4.33
9 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018 182 pages
4.50
2 ratings
NAVIGATING B2B SALES (E-BOOK)
by Roland Kümin • 2023
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
NAVIGATING B2B SALES (E-BOOK) Summary
NAVIGATING B2B SALES (E-BOOK)
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
by Roland Kümin 2023 205 pages
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014 160 pages
3.78
9 ratings
Customer Behaviour in eCommerce
by Šárka Zapletalová • 2023
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
Customer Behaviour in eCommerce Summary
Customer Behaviour in eCommerce
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
by Šárka Zapletalová 2023 197 pages
ChatGPT
by Kenneth Caraballo • 2023
A language model is already rewriting the rules of customer service, education, finance, and health.
ChatGPT Summary
ChatGPT
A language model is already rewriting the rules of customer service, education, finance, and health.
by Kenneth Caraballo 2023 122 pages
How to Grow When Markets Don't
by Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
How to Grow When Markets Don't Summary
How to Grow When Markets Don't
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
by Adrian J. Slywotzky 2003 352 pages
3.59
87 ratings
E-commerce Success Mastery 2019
by Derek Ed Wilson • 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
4.00
2
E-commerce Success Mastery 2019 Summary
E-commerce Success Mastery 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
by Derek Ed Wilson 2019 57 pages
4.00
2 ratings
The Numero Uno Salesman
by Karan Sondhi • 2018
Daily improvements and honest conversations turn salespeople into their customers' only choice.
3.00
7
The Numero Uno Salesman Summary
The Numero Uno Salesman
Daily improvements and honest conversations turn salespeople into their customers' only choice.
by Karan Sondhi 2018 184 pages
3.00
7 ratings
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