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Books like The Power of Experiments

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 97%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
The Why Axis
by Uri Gneezy • 2013
When daycare fines made parents later, the real science of incentives began.
3.67
1k+
💡 Behavioral Economics🔬 Field Experiments🎯 Incentive Design🌍 Cultural Norms⚖️ Economic Discrimination
The Why Axis Summary
The Why Axis 96%
When daycare fines made parents later, the real science of incentives began.
by Uri Gneezy 2013
3.67
1k+ ratings
💡 Behavioral Economics🔬 Field Experiments🎯 Incentive Design🌍 Cultural Norms⚖️ Economic Discrimination
The Human Element
by David Schonthal • 2021
Great ideas fail not from weak features, but from the psychological friction nobody removes.
4.14
581
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Human Element Summary
The Human Element 96%
Great ideas fail not from weak features, but from the psychological friction nobody removes.
by David Schonthal 2021
4.14
581 ratings
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Science of Successful Organizational Change
by Paul Gibbons • 2015
Half of all change efforts fail. The fix is the behavioral science most leaders overlook.
4.07
45
🔄 Change Management🏃 Agile Organizations🧠 Behavioral Economics🪞 Cognitive Biases🕸️ Complexity Theory
The Science of Successful Organizational Change Summary
The Science of Successful Organizational Change 96%
Half of all change efforts fail. The fix is the behavioral science most leaders overlook.
by Paul Gibbons 2015
4.07
45 ratings
🔄 Change Management🏃 Agile Organizations🧠 Behavioral Economics🪞 Cognitive Biases🕸️ Complexity Theory
The Voltage Effect
by John A. List • 2022
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
3.93
1k+
🧠 Behavioral Economics📈 Organizational Scaling🔍 Cognitive Biases📐 Marginal Thinking🎯 Incentive Design
The Voltage Effect Summary
The Voltage Effect 95%
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
by John A. List 2022
3.93
1k+ ratings
🧠 Behavioral Economics📈 Organizational Scaling🔍 Cognitive Biases📐 Marginal Thinking🎯 Incentive Design
Start at the End
by Matt Wallaert • 2019
Most products try to motivate. The ones that stick remove what's in the way.
3.81
433
🧠 Behavioral Design🗺️ Product Strategy📊 Behavioral Economics✏️ Product Design⚖️ Ethical Design
Start at the End Summary
Start at the End 95%
Most products try to motivate. The ones that stick remove what's in the way.
by Matt Wallaert 2019
3.81
433 ratings
🧠 Behavioral Design🗺️ Product Strategy📊 Behavioral Economics✏️ Product Design⚖️ Ethical Design
The Elements of Choice
by Eric J. Johnson • 2021
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
3.91
523
🧠 Behavioral Economics🔬 Decision Science🪤 Cognitive Biases🎛️ Choice Design🛒 Consumer Psychology
The Elements of Choice Summary
The Elements of Choice 95%
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
by Eric J. Johnson 2021
3.91
523 ratings
🧠 Behavioral Economics🔬 Decision Science🪤 Cognitive Biases🎛️ Choice Design🛒 Consumer Psychology
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
The small BIG Summary
The small BIG 95%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
I'm Afraid Debbie From Marketing Has Left for the Day
by Morten Münster • 2019
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
4.08
2k+
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
I'm Afraid Debbie From Marketing Has Left for the Day Summary
I'm Afraid Debbie From Marketing Has Left for the Day 95%
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
by Morten Münster 2019
4.08
2k+ ratings
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 95%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Uncharted
by Margaret Heffernan • 2020
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
3.64
458
📋 Scenario Planning🧪 Experimentation Culture🏛️ Long-Term Thinking🧠 Cognitive Biases👥 Collective Intelligence
Uncharted Summary
Uncharted 95%
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
by Margaret Heffernan 2020
3.64
458 ratings
📋 Scenario Planning🧪 Experimentation Culture🏛️ Long-Term Thinking🧠 Cognitive Biases👥 Collective Intelligence
Evolutionary Ideas
by Sam Tatam • 2022
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
4.09
159
🧠 Behavioral Economics💡 Innovation Strategy🦎 Biomimicry🧬 Evolutionary Psychology🎛️ Behavioral Design
Evolutionary Ideas Summary
Evolutionary Ideas 95%
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
by Sam Tatam 2022
4.09
159 ratings
🧠 Behavioral Economics💡 Innovation Strategy🦎 Biomimicry🧬 Evolutionary Psychology🎛️ Behavioral Design
Designing for Behavior Change
by Stephen Wendel • 2013
Build products that change real-world behavior: a system grounded in how the mind actually decides.
4.09
414
🧠 Behavioral Design🏛️ Choice Architecture🔄 Lean Product Development🔍 User Research📈 Behavioral Economics
Designing for Behavior Change Summary
Designing for Behavior Change 95%
Build products that change real-world behavior: a system grounded in how the mind actually decides.
by Stephen Wendel 2013
4.09
414 ratings
🧠 Behavioral Design🏛️ Choice Architecture🔄 Lean Product Development🔍 User Research📈 Behavioral Economics
Inside the Nudge Unit
by David Halpern • 2015
A government unit given two years to survive found a single word could bring in millions.
3.98
1k+
🧠 Behavioral Economics🏛️ Public Policy📊 Evidence-Based Policy👥 Social Norms🔄 Habit Design
Inside the Nudge Unit Summary
Inside the Nudge Unit 95%
A government unit given two years to survive found a single word could bring in millions.
by David Halpern 2015
3.98
1k+ ratings
🧠 Behavioral Economics🏛️ Public Policy📊 Evidence-Based Policy👥 Social Norms🔄 Habit Design
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Consumerology Summary
Consumerology 95%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 95%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
When Coffee and Kale Compete
by Alan Klement • 2018
Customers already solve their problem, just badly. Learn to design the product they switch to.
4.01
696
🛠️ Product Development🔍 Customer Research🧠 Consumer Psychology📈 Demand Generation⚖️ Behavioral Economics
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 94%
Customers already solve their problem, just badly. Learn to design the product they switch to.
by Alan Klement 2018
4.01
696 ratings
🛠️ Product Development🔍 Customer Research🧠 Consumer Psychology📈 Demand Generation⚖️ Behavioral Economics
Buddhism
by Damien Keown • 1996
Buddhism has no god, no bible, no pope. What holds its many traditions together?
3.74
3k+
📖 Introductory Buddhism☸️ Buddhist Philosophy🛕 Theravada Buddhism🪷 Mahayana Buddhism🧘 Meditation Practice
Buddhism Summary
Buddhism 94%
Buddhism has no god, no bible, no pope. What holds its many traditions together?
by Damien Keown 1996
3.74
3k+ ratings
📖 Introductory Buddhism☸️ Buddhist Philosophy🛕 Theravada Buddhism🪷 Mahayana Buddhism🧘 Meditation Practice
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
🏢 Corporate Strategy🏗️ Organizational Design🌱 Organizational Culture🧠 Strategic Thinking🧪 Behavioral Economics
A New Way to Think Summary
A New Way to Think 94%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
🏢 Corporate Strategy🏗️ Organizational Design🌱 Organizational Culture🧠 Strategic Thinking🧪 Behavioral Economics
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 94%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Loonshots
by Safi Bahcall • 2019
Growing companies kill their best ideas for a structural reason physics discovered a century ago.
4.00
9k+
🏗️ Organizational Design🏢 Corporate Innovation⚖️ Ambidextrous Organizations🎯 Incentive Design🔄 Systems Thinking
Loonshots Summary
Loonshots 94%
Growing companies kill their best ideas for a structural reason physics discovered a century ago.
by Safi Bahcall 2019
4.00
9k+ ratings
🏗️ Organizational Design🏢 Corporate Innovation⚖️ Ambidextrous Organizations🎯 Incentive Design🔄 Systems Thinking
Create the Future + The Innovation Handbook
by Jeremy Gutsche • 2020
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
3.93
289
🏢 Innovation Culture🏭 Corporate Innovation🧠 Cognitive Biases🔮 Trend Forecasting⚡ Disruptive Innovation
Create the Future + The Innovation Handbook Summary
Create the Future + The Innovation Handbook 94%
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
by Jeremy Gutsche 2020
3.93
289 ratings
🏢 Innovation Culture🏭 Corporate Innovation🧠 Cognitive Biases🔮 Trend Forecasting⚡ Disruptive Innovation
Behavioural Economics
by David Orrell • 2021
The economic agent is a myth: psychology, not calculation, drives decisions.
3.55
175
🧠 Behavioral Economics🔍 Cognitive Biases💸 Economic Psychology🏛️ Choice Architecture📈 Behavioral Finance
Behavioural Economics Summary
Behavioural Economics 94%
The economic agent is a myth: psychology, not calculation, drives decisions.
by David Orrell 2021
3.55
175 ratings
🧠 Behavioral Economics🔍 Cognitive Biases💸 Economic Psychology🏛️ Choice Architecture📈 Behavioral Finance
Switch
by Chip Heath • 2010
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
4.03
56k+
🏢 Change Management🧠 Behavioral Economics🌳 Environmental Design👥 Social Influence🧊 Decision Paralysis
Switch Summary
Switch 94%
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
by Chip Heath 2010
4.03
56k+ ratings
🏢 Change Management🧠 Behavioral Economics🌳 Environmental Design👥 Social Influence🧊 Decision Paralysis
The Science of Organizational Change
by Paul Gibbons • 2019
Half of corporate change fails, and the guru-industrial complex is covering up the real reasons.
4.02
87
🏢 Organizational Change💰 Behavioral Economics🤔 Cognitive Biases📊 Evidence-Based Management💥 Management Myths
The Science of Organizational Change Summary
The Science of Organizational Change 94%
Half of corporate change fails, and the guru-industrial complex is covering up the real reasons.
by Paul Gibbons 2019
4.02
87 ratings
🏢 Organizational Change💰 Behavioral Economics🤔 Cognitive Biases📊 Evidence-Based Management💥 Management Myths
What's Your Problem?
by Thomas Wedell-Wedellsborg • 2020
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
4.23
669
🖼️ Problem Framing🎨 Design Thinking🧠 Cognitive Biases⚖️ Decision Making🗺️ Mental Models
What's Your Problem? Summary
What's Your Problem? 94%
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
by Thomas Wedell-Wedellsborg 2020
4.23
669 ratings
🖼️ Problem Framing🎨 Design Thinking🧠 Cognitive Biases⚖️ Decision Making🗺️ Mental Models
How Economics Can Save the World
by Erik Angner • 2023
Economics isn't just about money; it's a proven toolkit for poverty, climate, and your wellbeing.
3.61
288
🧠 Behavioral Economics🧩 Cognitive Biases👶 Evidence-Based Parenting💰 Cash Transfers🌍 Carbon Pricing
How Economics Can Save the World Summary
How Economics Can Save the World 94%
Economics isn't just about money; it's a proven toolkit for poverty, climate, and your wellbeing.
by Erik Angner 2023
3.61
288 ratings
🧠 Behavioral Economics🧩 Cognitive Biases👶 Evidence-Based Parenting💰 Cash Transfers🌍 Carbon Pricing
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 94%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Paradigms
by Joel A. Barker • 1993
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
4.04
171
🏢 Organizational Change💡 Innovation Management🧠 Mental Models🔄 Paradigm Shifts🧩 Cognitive Biases
Paradigms Summary
Paradigms 94%
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
by Joel A. Barker 1993
4.04
171 ratings
🏢 Organizational Change💡 Innovation Management🧠 Mental Models🔄 Paradigm Shifts🧩 Cognitive Biases
Traffic
by Tom Vanderbilt • 2008
Remove the signs, roads grow safer. The psychology of why drivers misjudge danger.
3.72
8k+
🧠 Behavioral Economics🚗 Urban Mobility⚠️ Risk Perception🔍 Cognitive Biases🎯 Nudge Theory
Traffic Summary
Traffic 94%
Remove the signs, roads grow safer. The psychology of why drivers misjudge danger.
by Tom Vanderbilt 2008
3.72
8k+ ratings
🧠 Behavioral Economics🚗 Urban Mobility⚠️ Risk Perception🔍 Cognitive Biases🎯 Nudge Theory
Press Start
by Daniel Griffin • 2019
Forget points and badges. The marketing power of games is in solving problems people actually have.
3.80
10
🎮 Gamification🎯 Marketing Strategy🧠 Behavioral Design🌊 Flow State🔬 Motivation Science
Press Start Summary
Press Start 94%
Forget points and badges. The marketing power of games is in solving problems people actually have.
by Daniel Griffin 2019
3.80
10 ratings
🎮 Gamification🎯 Marketing Strategy🧠 Behavioral Design🌊 Flow State🔬 Motivation Science
Sludge
by Cass R. Sunstein • 2021
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
3.34
354
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
Sludge Summary
Sludge 94%
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
by Cass R. Sunstein 2021
3.34
354 ratings
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
Obliquity
by John Kay • 2010
The goals that matter most are best achieved by aiming for something else entirely.
3.62
1k+
📈 Business Strategy🧠 Behavioral Economics🔗 Complexity Theory🌱 Evolutionary Economics🤫 Tacit Knowledge
Obliquity Summary
Obliquity 94%
The goals that matter most are best achieved by aiming for something else entirely.
by John Kay 2010
3.62
1k+ ratings
📈 Business Strategy🧠 Behavioral Economics🔗 Complexity Theory🌱 Evolutionary Economics🤫 Tacit Knowledge
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 94%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Converted
by Neil Hoyne • 2022
Your best customers are hiding in your data. How to find them before your competitors do.
3.88
335
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention🧪 Iterative Testing📈 Data Strategy
Converted Summary
Converted 94%
Your best customers are hiding in your data. How to find them before your competitors do.
by Neil Hoyne 2022
3.88
335 ratings
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention🧪 Iterative Testing📈 Data Strategy
Catalyst
by Jonah Berger • 2020
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
3.92
3k+
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
Catalyst Summary
Catalyst 94%
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
by Jonah Berger 2020
3.92
3k+ ratings
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
Subtract
by Leidy Klotz • 2021
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
3.40
2k+
🧠 Behavioral Economics🔍 Cognitive Biases🔗 Systems Thinking✏️ Design Thinking🧩 Mental Models
Subtract Summary
Subtract 94%
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
by Leidy Klotz 2021
3.40
2k+ ratings
🧠 Behavioral Economics🔍 Cognitive Biases🔗 Systems Thinking✏️ Design Thinking🧩 Mental Models
The Power of Noticing
by Max H. Bazerman • 2014
The worst failures were visible beforehand; the missing ingredient was never data but attention.
3.40
437
🧠 Cognitive Biases💰 Behavioral Economics🏢 Organizational Culture⚠️ Risk Management👔 Executive Leadership
The Power of Noticing Summary
The Power of Noticing 94%
The worst failures were visible beforehand; the missing ingredient was never data but attention.
by Max H. Bazerman 2014
3.40
437 ratings
🧠 Cognitive Biases💰 Behavioral Economics🏢 Organizational Culture⚠️ Risk Management👔 Executive Leadership
Hard Facts, Dangerous Half-Truths, and Total Nonsense
by Jeffrey Pfeffer • 2006
Management runs on half-truths. The fix isn't another framework: it's thinking like a scientist.
3.87
644
🏢 Organizational Behavior🔍 Business Mythbusting💰 Performance Incentives⚙️ Strategy Execution📉 Learning From Failure
Hard Facts, Dangerous Half-Truths, and Total Nonsense Summary
Hard Facts, Dangerous Half-Truths, and Total Nonsense 94%
Management runs on half-truths. The fix isn't another framework: it's thinking like a scientist.
by Jeffrey Pfeffer 2006
3.87
644 ratings
🏢 Organizational Behavior🔍 Business Mythbusting💰 Performance Incentives⚙️ Strategy Execution📉 Learning From Failure
Sway
by Ori Brafman • 2008
Seven invisible biases that make rational people overpay, overstay, and reject free money.
3.78
20k+
💰 Behavioral Economics🧠 Cognitive Biases👀 Value Perception🗣️ Groupthink🎯 Incentive Design
Sway Summary
Sway 94%
Seven invisible biases that make rational people overpay, overstay, and reject free money.
by Ori Brafman 2008
3.78
20k+ ratings
💰 Behavioral Economics🧠 Cognitive Biases👀 Value Perception🗣️ Groupthink🎯 Incentive Design
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 94%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
Never Go With Your Gut
by Gleb Tsipursky • 2019
Your gut is for survival, not strategy. Override the biases that cost 10 percent of revenue.
4.12
259
🧠 Cognitive Biases📊 Behavioral Economics💼 Business Decisions📋 Evidence-Based Management🔧 Decision Frameworks
Never Go With Your Gut Summary
Never Go With Your Gut 94%
Your gut is for survival, not strategy. Override the biases that cost 10 percent of revenue.
by Gleb Tsipursky 2019
4.12
259 ratings
🧠 Cognitive Biases📊 Behavioral Economics💼 Business Decisions📋 Evidence-Based Management🔧 Decision Frameworks
The Right It
by Alberto Savoia • 2019
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
4.30
850
🚀 Startup Methodology✅ Product Validation🧪 Lean Experimentation📉 Lean Startup📊 Data-Driven Decisions
The Right It Summary
The Right It 94%
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
by Alberto Savoia 2019
4.30
850 ratings
🚀 Startup Methodology✅ Product Validation🧪 Lean Experimentation📉 Lean Startup📊 Data-Driven Decisions
Leading Successful Change
by Gregory P. Shea • 2020
Stop announcing change. Design an environment where the behaviors you need are the only option.
3.62
121
🔄 Organizational Change🏗️ Organizational Design🎯 Strategy Execution🧩 Systems Thinking🧠 Behavioral Science
Leading Successful Change Summary
Leading Successful Change 94%
Stop announcing change. Design an environment where the behaviors you need are the only option.
by Gregory P. Shea 2020
3.62
121 ratings
🔄 Organizational Change🏗️ Organizational Design🎯 Strategy Execution🧩 Systems Thinking🧠 Behavioral Science
Beyond Performance
by Scott Keller • 2011
The half of business success most leaders ignore: organizational health. A playbook for building it.
3.91
302
🌀 Change Management🏛️ Organizational Culture🧠 Behavioral Economics🌱 Leadership Development⚙️ Execution
Beyond Performance Summary
Beyond Performance 94%
The half of business success most leaders ignore: organizational health. A playbook for building it.
by Scott Keller 2011
3.91
302 ratings
🌀 Change Management🏛️ Organizational Culture🧠 Behavioral Economics🌱 Leadership Development⚙️ Execution
Outcomes Over Output
by Josh Seiden • 2019
Stop asking what to build and start asking what your customers should do differently.
4.33
2k+
🧭 Product Management🚀 Lean Startup🛠️ Jobs To Be Done🧪 Lean Experiments📊 Behavioral Metrics
Outcomes Over Output Summary
Outcomes Over Output 94%
Stop asking what to build and start asking what your customers should do differently.
by Josh Seiden 2019
4.33
2k+ ratings
🧭 Product Management🚀 Lean Startup🛠️ Jobs To Be Done🧪 Lean Experiments📊 Behavioral Metrics
Work Rules!
by Laszlo Bock • 2015
A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.
4.13
16k+
👥 People Operations🏢 Corporate Culture🌟 Talent Management🎯 Hiring Practices🧠 Behavioral Nudges
Work Rules! Summary
Work Rules! 94%
A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.
by Laszlo Bock 2015
4.13
16k+ ratings
👥 People Operations🏢 Corporate Culture🌟 Talent Management🎯 Hiring Practices🧠 Behavioral Nudges
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
🧠 Design Thinking💼 Business Model Innovation👁️ Visual Thinking🛠️ Rapid Prototyping💗 Customer Empathy
Design a Better Business Summary
Design a Better Business 94%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
🧠 Design Thinking💼 Business Model Innovation👁️ Visual Thinking🛠️ Rapid Prototyping💗 Customer Empathy
The Entrepreneurial Mindset
by Rita Gunther McGrath • 2000
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
4.19
264
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight🏗️ Business Model Design💡 Innovation Strategy
The Entrepreneurial Mindset Summary
The Entrepreneurial Mindset 94%
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
by Rita Gunther McGrath 2000
4.19
264 ratings
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight🏗️ Business Model Design💡 Innovation Strategy
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