50 Books like AI for Marketing and Product Innovation

Marketing Artificial Intelligence

by Paul Roetzer • 2022

How to separate AI hype from real marketing use cases, and what to automate first.

3.66

132

🖥️ Marketing Technology 🤖 Ai In Business 📈 Marketing Strategy 🧠 Machine Learning ⚙️ Marketing Automation

Marketing Artificial Intelligence Summary

Marketing Artificial Intelligence 96%

How to separate AI hype from real marketing use cases, and what to automate first.

by Paul Roetzer 2022

3.66

132 ratings

🖥️ Marketing Technology 🤖 Ai In Business 📈 Marketing Strategy 🧠 Machine Learning ⚙️ Marketing Automation

AI Strategy for Sales and Marketing

by Katie King • 2022

An 11-step framework for embedding AI into marketing, sales, and customer experience.

3.20

🤖 Ai In Business 📈 Ai In Marketing 🤝 Customer Experience 🔄 Digital Transformation ⚖️ Ai Ethics

AI Strategy for Sales and Marketing Summary

AI Strategy for Sales and Marketing 96%

An 11-step framework for embedding AI into marketing, sales, and customer experience.

by Katie King 2022

3.20

5 ratings

🤖 Ai In Business 📈 Ai In Marketing 🤝 Customer Experience 🔄 Digital Transformation ⚖️ Ai Ethics

Artificial Intelligence in Practice

by Bernard Marr • 2019

Robots patrol Walmart aisles. Netflix guesses your next watch. How 50 companies already run on AI.

3.41

251

🤖 Ai In Business 📋 Corporate Case Studies 🧠 Applied Machine Learning 📈 Predictive Analytics ⚙️ Automation

Artificial Intelligence in Practice Summary

Artificial Intelligence in Practice 96%

Robots patrol Walmart aisles. Netflix guesses your next watch. How 50 companies already run on AI.

by Bernard Marr 2019

3.41

251 ratings

🤖 Ai In Business 📋 Corporate Case Studies 🧠 Applied Machine Learning 📈 Predictive Analytics ⚙️ Automation

Modern Marketing Using AI

by Malay A. Upadhyay • 2021

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

3.75

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Modern Marketing Using AI 95%

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

by Malay A. Upadhyay 2021

3.75

8 ratings

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Digital Marketing in an AI World

by Frederick Vallaeys • 2019

AI will automate your PPC work; the human skills that become more important, not less.

3.99

128

🖥️ Digital Marketing 🏢 Agency Management 🤖 Human-AI Collaboration ⚙️ Marketing Automation 🧠 Customer Psychology

Digital Marketing in an AI World Summary

Digital Marketing in an AI World 95%

AI will automate your PPC work; the human skills that become more important, not less.

by Frederick Vallaeys 2019

3.99

128 ratings

🖥️ Digital Marketing 🏢 Agency Management 🤖 Human-AI Collaboration ⚙️ Marketing Automation 🧠 Customer Psychology

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 95%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

AI-Powered Commerce

by Andy Pandharikar • 2022

Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.

🤖 Ai In Commerce 📦 Product Strategy 🔍 Market Intelligence 💬 Customer Insights 🎤 Voice Of Customer

AI-Powered Commerce 95%

Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.

by Andy Pandharikar 2022

🤖 Ai In Commerce 📦 Product Strategy 🔍 Market Intelligence 💬 Customer Insights 🎤 Voice Of Customer

Lean AI

by Lomit Patel • 2020

AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.

3.64

🚀 Growth Marketing 📈 Startup Scaling 🤖 AI In Business 🎯 Customer Acquisition 📊 Data-Driven Marketing

Lean AI 95%

AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.

by Lomit Patel 2020

3.64

36 ratings

🚀 Growth Marketing 📈 Startup Scaling 🤖 AI In Business 🎯 Customer Acquisition 📊 Data-Driven Marketing

Power And Prediction

by Ajay Agrawal • 2022

AI works. Now the long, slow work of rebuilding everything around it begins.

4.22

7k+

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

Power And Prediction 95%

AI works. Now the long, slow work of rebuilding everything around it begins.

by Ajay Agrawal 2022

4.22

7k+ ratings

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

Competing in the Age of AI

by Marco Iansiti • 2020

AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.

3.82

1k+

🤖 Ai Business Models 🏗️ Platform Strategy 🔗 Data Network Effects 🔄 Digital Transformation ⚖️ Ai Ethics

Competing in the Age of AI 95%

AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.

by Marco Iansiti 2020

3.82

1k+ ratings

🤖 Ai Business Models 🏗️ Platform Strategy 🔗 Data Network Effects 🔄 Digital Transformation ⚖️ Ai Ethics

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy 📈 Visitor Analytics 💎 Value Propositions

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 95%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy 📈 Visitor Analytics 💎 Value Propositions

Predictive Analytics

by Eric Siegel • 2013

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

3.66

2k+

📊 Data Science 🔮 Predictive Analytics 📈 Big Data 🤖 Machine Learning 🧠 Behavioral Prediction

Predictive Analytics 95%

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

by Eric Siegel 2013

3.66

2k+ ratings

📊 Data Science 🔮 Predictive Analytics 📈 Big Data 🤖 Machine Learning 🧠 Behavioral Prediction

Sexy Little Numbers

by Dimitri Maex • 2012

Your database hides your most profitable customers. A data-driven method for finding them.

3.80

235

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi 🧩 Customer Segmentation 🧪 A/B Testing

Sexy Little Numbers 95%

Your database hides your most profitable customers. A data-driven method for finding them.

by Dimitri Maex 2012

3.80

235 ratings

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi 🧩 Customer Segmentation 🧪 A/B Testing

All-in On AI

by Thomas H. Davenport • 2023

Less than one percent of large companies are built around AI. The playbook for the rest.

3.23

273

🤖 Ai Adoption 💻 Digital Transformation 🎯 Corporate Strategy 🗄️ Data Infrastructure ⚖️ Ethical Ai

All-in On AI 95%

Less than one percent of large companies are built around AI. The playbook for the rest.

by Thomas H. Davenport 2023

3.23

273 ratings

🤖 Ai Adoption 💻 Digital Transformation 🎯 Corporate Strategy 🗄️ Data Infrastructure ⚖️ Ethical Ai

Competing on Analytics

by Thomas H. Davenport • 2007

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

3.69

2k+

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions 🧠 Analytics Culture 🗄️ Data Management

Competing on Analytics 94%

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

by Thomas H. Davenport 2007

3.69

2k+ ratings

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions 🧠 Analytics Culture 🗄️ Data Management

Artificial Intelligence and Machine Learning for Business

by Steven Finlay • 2018

ML projects fail for business reasons, not technical ones. The rules for getting it right.

4.14

207

🤖 Machine Learning Basics 📊 Predictive Analytics 👔 AI For Managers 📈 Data-Driven Strategy ⚖️ Ethical AI

Artificial Intelligence and Machine Learning for Business Summary

Artificial Intelligence and Machine Learning for Business 94%

ML projects fail for business reasons, not technical ones. The rules for getting it right.

by Steven Finlay 2018

4.14

207 ratings

🤖 Machine Learning Basics 📊 Predictive Analytics 👔 AI For Managers 📈 Data-Driven Strategy ⚖️ Ethical AI

Artificial Intelligence, Real Profits

by Bo Bennett • 2023

A manual for ChatGPT-4: automate content, convert leads, scale without headcount.

1.75

🤖 Ai Marketing 💻 Digital Marketing ✍️ Prompt Engineering 📈 Conversion Optimization 🧲 Lead Generation

Artificial Intelligence, Real Profits Summary

Artificial Intelligence, Real Profits 94%

A manual for ChatGPT-4: automate content, convert leads, scale without headcount.

by Bo Bennett 2023

1.75

4 ratings

🤖 Ai Marketing 💻 Digital Marketing ✍️ Prompt Engineering 📈 Conversion Optimization 🧲 Lead Generation

The Customer Centricity Playbook

by Peter Fader • 2018

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

3.76

319

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

The Customer Centricity Playbook Summary

The Customer Centricity Playbook 94%

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

by Peter Fader 2018

3.76

319 ratings

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

Web Analytics 2.0

by Avinash Kaushik • 2009

Your web data is lying to you. The framework that turns page views into decisions.

4.13

2k+

🖥️ Digital Analytics 🎯 Performance Indicators 🧪 Online Experimentation 👥 Customer Intelligence 📈 Conversion Optimization

Web Analytics 2.0 94%

Your web data is lying to you. The framework that turns page views into decisions.

by Avinash Kaushik 2009

4.13

2k+ ratings

🖥️ Digital Analytics 🎯 Performance Indicators 🧪 Online Experimentation 👥 Customer Intelligence 📈 Conversion Optimization

Marketing in the Age of Google

by Vanessa Fox • 2010

Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.

3.91

390

📱 Digital Marketing 🔍 Search Engine Optimization 📊 Market Research 🧲 Inbound Marketing 🎯 Customer Intent

Marketing in the Age of Google 94%

Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.

by Vanessa Fox 2010

3.91

390 ratings

📱 Digital Marketing 🔍 Search Engine Optimization 📊 Market Research 🧲 Inbound Marketing 🎯 Customer Intent

Converted

by Neil Hoyne • 2022

Your best customers are hiding in your data. How to find them before your competitors do.

3.88

335

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention 🧪 Iterative Testing 📈 Data Strategy

Converted 94%

Your best customers are hiding in your data. How to find them before your competitors do.

by Neil Hoyne 2022

3.88

335 ratings

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention 🧪 Iterative Testing 📈 Data Strategy

Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business

by Jason Harris • 2008

The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.

📈 Digital Marketing 📝 Content Marketing 🔍 SEO Fundamentals 📧 Email Marketing 🤝 Affiliate Marketing

Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business Summary

The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.

by Jason Harris 2008

📈 Digital Marketing 📝 Content Marketing 🔍 SEO Fundamentals 📧 Email Marketing 🤝 Affiliate Marketing

Understanding Digital Marketing

by Damian Ryan • 2009

Your website is your most valuable asset: how to build a digital marketing engine around it.

3.78

343

🌐 Digital Marketing 🔍 Search Marketing 📧 Email Marketing 💬 Social Media Marketing 📝 Content Marketing

Understanding Digital Marketing 94%

Your website is your most valuable asset: how to build a digital marketing engine around it.

by Damian Ryan 2009

3.78

343 ratings

🌐 Digital Marketing 🔍 Search Marketing 📧 Email Marketing 💬 Social Media Marketing 📝 Content Marketing

AI Value Creators

by Paul Zikopoulos • 2025

Most AI adopters stay users. Value creators build on proprietary data and governed models instead.

3.66

🏢 Enterprise AI 🔄 Digital Transformation 📊 Data Strategy 🛡️ AI Governance 🤝 Trustworthy AI

AI Value Creators 94%

Most AI adopters stay users. Value creators build on proprietary data and governed models instead.

by Paul Zikopoulos 2025

3.66

44 ratings

🏢 Enterprise AI 🔄 Digital Transformation 📊 Data Strategy 🛡️ AI Governance 🤝 Trustworthy AI

Marketing High Technology

by William H. Davidow • 1986

Why better technology rarely wins a market, and the combat rules that do.

4.02

121

💻 Tech Marketing ⚔️ Competitive Strategy 🎯 Market Segmentation 🔗 Channel Management 🛠️ Service Strategy

Marketing High Technology 94%

Why better technology rarely wins a market, and the combat rules that do.

by William H. Davidow 1986

4.02

121 ratings

💻 Tech Marketing ⚔️ Competitive Strategy 🎯 Market Segmentation 🔗 Channel Management 🛠️ Service Strategy

Digital Marketing MBA

by David J. Bradley • 2019

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

3.50

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning 🔍 Market Intelligence 🕵️ Competitive Intelligence

Digital Marketing MBA 94%

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

by David J. Bradley 2019

3.50

12 ratings

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning 🔍 Market Intelligence 🕵️ Competitive Intelligence

Digital Marketing 2023

by Brandon Wayne Raybon Sr. • 2022

Digital marketing shifts fast: the trends and tools you need to dominate right now.

1.00

💻 Digital Marketing 🎥 Video Marketing 📱 Social Media Marketing 🔍 SEO ✍️ Content Marketing

Digital Marketing 2023 94%

Digital marketing shifts fast: the trends and tools you need to dominate right now.

by Brandon Wayne Raybon Sr. 2022

1.00

1 ratings

💻 Digital Marketing 🎥 Video Marketing 📱 Social Media Marketing 🔍 SEO ✍️ Content Marketing

The Rebel's Guide to Email Marketing

by D.J. Waldow • 2012

Your email playbook is making you invisible. How to get opened, clicked, and read.

3.72

💻 Digital Marketing ✉️ Email Marketing 🚀 Growth Hacking 🎯 Conversion Optimization 📊 Data-Driven Marketing

The Rebel's Guide to Email Marketing Summary

The Rebel's Guide to Email Marketing 94%

Your email playbook is making you invisible. How to get opened, clicked, and read.

by D.J. Waldow 2012

3.72

71 ratings

💻 Digital Marketing ✉️ Email Marketing 🚀 Growth Hacking 🎯 Conversion Optimization 📊 Data-Driven Marketing

Applied Artificial Intelligence

by Mariya Yao • 2018

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

3.57

410

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Applied Artificial Intelligence 94%

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

by Mariya Yao 2018

3.57

410 ratings

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Marketing Automation For Dummies

by Mathew Sweezey • 2014

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

3.90

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing 🎯 Lead Generation 📝 Content Marketing

Marketing Automation For Dummies Summary

Marketing Automation For Dummies 94%

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

by Mathew Sweezey 2014

3.90

52 ratings

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing 🎯 Lead Generation 📝 Content Marketing

What To Do When Machines Do Everything

by Malcolm Frank • 2017

12% of jobs vanish, 75% transform. AI's future is a build-out, not a takeover.

3.56

509

⚙️ Digital Transformation 🏭 Industry 4.0 🤖 Ai In Business 🧑‍💻 Future Of Work 📊 Automation Economics

What To Do When Machines Do Everything Summary

What To Do When Machines Do Everything 94%

12% of jobs vanish, 75% transform. AI's future is a build-out, not a takeover.

by Malcolm Frank 2017

3.56

509 ratings

⚙️ Digital Transformation 🏭 Industry 4.0 🤖 Ai In Business 🧑‍💻 Future Of Work 📊 Automation Economics

The Digital Transformation Playbook

by David L. Rogers • 2016

Five outdated assumptions that derail digital transformation before any technology gets installed.

4.09

898

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

The Digital Transformation Playbook Summary

The Digital Transformation Playbook 94%

Five outdated assumptions that derail digital transformation before any technology gets installed.

by David L. Rogers 2016

4.09

898 ratings

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

Quantum Marketing

by Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

372

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Quantum Marketing 94%

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

by Raja Rajamannar 2021

3.70

372 ratings

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Customer Relationship Management Summary

Customer Relationship Management 94%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Digital Transformation

by Thomas M. Siebel • 2019

Corporate lifespans dropped from 60 years to 20. Four technologies determine who goes extinct.

3.87

766

🏭 Digital Disruption 🔄 Organizational Change 👔 CEO Leadership 🤖 AI Strategy ⚔️ AI Arms Race

Digital Transformation 94%

Corporate lifespans dropped from 60 years to 20. Four technologies determine who goes extinct.

by Thomas M. Siebel 2019

3.87

766 ratings

🏭 Digital Disruption 🔄 Organizational Change 👔 CEO Leadership 🤖 AI Strategy ⚔️ AI Arms Race

The AI Advantage

by Thomas H. Davenport • 2018

Stop chasing AI hype: the three business capabilities that actually deliver returns.

3.54

149

🏢 Enterprise Ai 📱 Digital Transformation ⚙️ Process Automation 🤝 Augmented Intelligence ⚖️ Responsible Ai

The AI Advantage 94%

Stop chasing AI hype: the three business capabilities that actually deliver returns.

by Thomas H. Davenport 2018

3.54

149 ratings

🏢 Enterprise Ai 📱 Digital Transformation ⚙️ Process Automation 🤝 Augmented Intelligence ⚖️ Responsible Ai

Crossing the Chasm

by Geoffrey A. Moore • 2002

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

4.02

32k+

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

Crossing the Chasm 94%

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

by Geoffrey A. Moore 2002

4.02

32k+ ratings

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

Get Scrappy

by Nick Westergaard • 2016

Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.

3.8

156

📱 Digital Marketing 🏪 Small Business Marketing 🧱 Brand Building ✍️ Content Marketing 💬 Social Media Strategy

Get Scrappy 94%

Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.

by Nick Westergaard 2016

3.8

156 ratings

📱 Digital Marketing 🏪 Small Business Marketing 🧱 Brand Building ✍️ Content Marketing 💬 Social Media Strategy

Big Data

by Bernard Marr • 2015

Most data projects fail because they start with data, not strategy. Five questions change that.

3.59

416

🎯 Data Strategy 📊 Business Analytics 📈 Performance Metrics 📉 Data Visualization 🔮 Predictive Analytics

Big Data 94%

Most data projects fail because they start with data, not strategy. Five questions change that.

by Bernard Marr 2015

3.59

416 ratings

🎯 Data Strategy 📊 Business Analytics 📈 Performance Metrics 📉 Data Visualization 🔮 Predictive Analytics

Digital Marketing For Dummies (For Dummies

by Ryan Deiss • 2016

The framework that wires content, search, social, email, and ads into a single customer journey.

4.02

346

🖥️ Digital Marketing 📝 Content Marketing 🔍 Seo 📱 Social Media Marketing ✉️ Email Marketing

Digital Marketing For Dummies (For Dummies Summary

Digital Marketing For Dummies (For Dummies 94%

The framework that wires content, search, social, email, and ads into a single customer journey.

by Ryan Deiss 2016

4.02

346 ratings

🖥️ Digital Marketing 📝 Content Marketing 🔍 Seo 📱 Social Media Marketing ✉️ Email Marketing

Digital Hesitation

by Thomas Lah • 2022

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

4.23

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Digital Hesitation 94%

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

by Thomas Lah 2022

4.23

30 ratings

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Disruptive Marketing

by Geoffrey Colon • 2016

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

3.49

110

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

Disruptive Marketing 94%

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

by Geoffrey Colon 2016

3.49

110 ratings

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

Unscaled

by Hemant Taneja • 2018

Size used to win. Now AI lets lean companies rent what big corporations had to build.

3.86

331

🏗️ Platform Economics 🚀 Startup Playbooks 📊 Data-Driven Business 🎯 Micro-Markets 💥 Disruption Theory

Unscaled 94%

Size used to win. Now AI lets lean companies rent what big corporations had to build.

by Hemant Taneja 2018

3.86

331 ratings

🏗️ Platform Economics 🚀 Startup Playbooks 📊 Data-Driven Business 🎯 Micro-Markets 💥 Disruption Theory

Digital Marketing

by Godfrey Parkin • 2009

The consumer took control. Now master search, social, email, and the site that sells.

3.77

💻 Digital Marketing 🔍 Search Engine Marketing 📱 Social Media Marketing ✍️ Content Marketing 🧠 Consumer Behavior

Digital Marketing 94%

The consumer took control. Now master search, social, email, and the site that sells.

by Godfrey Parkin 2009

3.77

95 ratings

💻 Digital Marketing 🔍 Search Engine Marketing 📱 Social Media Marketing ✍️ Content Marketing 🧠 Consumer Behavior

The Content Trap

by Bharat Anand • 2016

Great content is a trap. Digital success goes to companies that master connections instead.

4.17

831

🎯 Digital Strategy 🕸️ Network Effects ♟️ Competitive Strategy 🌐 Business Ecosystems 🧩 Organizational Design

The Content Trap 94%

Great content is a trap. Digital success goes to companies that master connections instead.

by Bharat Anand 2016

4.17

831 ratings

🎯 Digital Strategy 🕸️ Network Effects ♟️ Competitive Strategy 🌐 Business Ecosystems 🧩 Organizational Design

Marketing 4.0

by Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3k+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0 93%

The classic marketing playbook, rewritten for when customers trust each other more than ads.

by Philip Kotler 2016

4.06

3k+ ratings

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

e-Riches 2.0

by Scott Fox • 2009

Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.

3.78

🖥️ Digital Marketing 📧 Email Marketing 📝 Content Marketing 📱 Social Media Marketing 🎯 Lead Generation

e-Riches 2.0 93%

Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.

by Scott Fox 2009

3.78

50 ratings

🖥️ Digital Marketing 📧 Email Marketing 📝 Content Marketing 📱 Social Media Marketing 🎯 Lead Generation

Bezonomics

by Brian Dumaine • 2020

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

3.76

2k+

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth 🎯 Customer Centricity 💥 Digital Disruption

Bezonomics 93%

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

by Brian Dumaine 2020

3.76

2k+ ratings

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth 🎯 Customer Centricity 💥 Digital Disruption

Inside the Tornado

by Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

2k+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado 93%

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

by Geoffrey A. Moore 1995

3.98

2k+ ratings

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

The Algorithmic Leader

by Mike Walsh • 2019

Stop competing with machines. Redesign the work so humans do what only humans can.

3.88

255

🔄 Digital Transformation 🤖 Ai Strategy 🔮 Future Of Work 💻 Technology Leadership 🧩 Computational Thinking

The Algorithmic Leader 93%

Stop competing with machines. Redesign the work so humans do what only humans can.

by Mike Walsh 2019

3.88

255 ratings

🔄 Digital Transformation 🤖 Ai Strategy 🔮 Future Of Work 💻 Technology Leadership 🧩 Computational Thinking

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