💼 Business Analytics

Books on leveraging data to drive smarter business decisions—from dashboards and predictive models to the organizational culture needed to act on what the numbers reveal.

How to Measure Anything

by Douglas W. Hubbard • 1985

That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.

3.90

4k+

📊 Decision Analysis 🔢 Statistical Thinking 🎯 Uncertainty Reduction 🔄 Bayesian Reasoning ⚖️ Calibration

How to Measure Anything

That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.

by Douglas W. Hubbard 1985

3.90

4k+ ratings

📊 Decision Analysis 🔢 Statistical Thinking 🎯 Uncertainty Reduction 🔄 Bayesian Reasoning ⚖️ Calibration

Data Science for Business

by Foster Provost • 2013

Why overfitting sinks most data projects, and the conceptual tools that stop it.

4.13

3k+

⛏️ Data Mining 📏 Model Evaluation 🔧 Feature Engineering 🧹 Data Preparation 🔮 Predictive Modeling

Data Science for Business

Why overfitting sinks most data projects, and the conceptual tools that stop it.

by Foster Provost 2013

4.13

3k+ ratings

⛏️ Data Mining 📏 Model Evaluation 🔧 Feature Engineering 🧹 Data Preparation 🔮 Predictive Modeling

Data Science

by John D. Kelleher • 2018

Turning raw data into decisions requires a defined process, not just algorithms and statistics.

3.90

876

🔎 Data Mining 🧭 Data Science Methodology 📈 Predictive Modeling 🧩 Unsupervised Learning ⚖️ Data Ethics

Data Science

Turning raw data into decisions requires a defined process, not just algorithms and statistics.

by John D. Kelleher 2018

3.90

876 ratings

🔎 Data Mining 🧭 Data Science Methodology 📈 Predictive Modeling 🧩 Unsupervised Learning ⚖️ Data Ethics

Behind Every Good Decision

by Piyanka Jain • 2014

Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.

3.60

144

📈 Data-Driven Decisions 🧩 Analytics Frameworks 📖 Data Literacy 🔧 Everyday Analytics 🤝 Stakeholder Management

Behind Every Good Decision

Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.

by Piyanka Jain 2014

3.60

144 ratings

📈 Data-Driven Decisions 🧩 Analytics Frameworks 📖 Data Literacy 🔧 Everyday Analytics 🤝 Stakeholder Management

Data Smart

by John W. Foreman • 2013

Real machine learning inside Excel: cluster customers, forecast demand, optimize decisions. No code.

4.12

1k+

📊 Spreadsheet Modeling 🤖 Machine Learning For Managers 🧮 Quantitative Decision Making 🔮 Forecasting Methods ⚙️ Optimization Models

Data Smart

Real machine learning inside Excel: cluster customers, forecast demand, optimize decisions. No code.

by John W. Foreman 2013

4.12

1k+ ratings

📊 Spreadsheet Modeling 🤖 Machine Learning For Managers 🧮 Quantitative Decision Making 🔮 Forecasting Methods ⚙️ Optimization Models

Predictive Analytics

by Eric Siegel • 2013

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

3.66

2k+

📊 Data Science 🔮 Predictive Analytics 📈 Big Data 🤖 Machine Learning 🧠 Behavioral Prediction

Predictive Analytics

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

by Eric Siegel 2013

3.66

2k+ ratings

📊 Data Science 🔮 Predictive Analytics 📈 Big Data 🤖 Machine Learning 🧠 Behavioral Prediction

Becoming a Data Head

by Alex J. Gutman • 2021

The critical thinking toolkit for anyone who works with data but never plans to code.

4.18

480

📊 Data Literacy 🧠 Statistical Thinking 🔍 Data Skepticism 🤖 Machine Learning Basics 🎲 Probability Intuition

Becoming a Data Head

The critical thinking toolkit for anyone who works with data but never plans to code.

by Alex J. Gutman 2021

4.18

480 ratings

📊 Data Literacy 🧠 Statistical Thinking 🔍 Data Skepticism 🤖 Machine Learning Basics 🎲 Probability Intuition

Numsense! Data Science for the Layman

by Annalyn Ng • 2017

Data science without the math: twelve techniques, what they do, and why intuition alone falls short.

4.14

622

🧠 Data Literacy 🤖 Machine Learning Basics 📈 Predictive Analytics 📊 Data-Driven Decisions 📘 Technical Primers

Numsense! Data Science for the Layman

Data science without the math: twelve techniques, what they do, and why intuition alone falls short.

by Annalyn Ng 2017

4.14

622 ratings

🧠 Data Literacy 🤖 Machine Learning Basics 📈 Predictive Analytics 📊 Data-Driven Decisions 📘 Technical Primers

Fundamentals of Machine Learning for Predictive Data Analytics

by John D. Kelleher • 2015

Pick the right machine learning approach for any business problem, guided by real case studies.

4.35

105

📊 Predictive Analytics 🤖 Supervised Learning 📈 Model Evaluation 🧹 Data Preparation 🔧 Feature Engineering

Fundamentals of Machine Learning for Predictive Data Analytics

Pick the right machine learning approach for any business problem, guided by real case studies.

by John D. Kelleher 2015

4.35

105 ratings

📊 Predictive Analytics 🤖 Supervised Learning 📈 Model Evaluation 🧹 Data Preparation 🔧 Feature Engineering

Big Data

by Bernard Marr • 2015

Most data projects fail because they start with data, not strategy. Five questions change that.

3.59

416

🎯 Data Strategy 📈 Performance Metrics 📉 Data Visualization 🔮 Predictive Analytics ⚖️ Data Ethics

Big Data

Most data projects fail because they start with data, not strategy. Five questions change that.

by Bernard Marr 2015

3.59

416 ratings

🎯 Data Strategy 📈 Performance Metrics 📉 Data Visualization 🔮 Predictive Analytics ⚖️ Data Ethics

Keeping Up with the Quants

by Thomas H. Davenport • 2013

You hired the quants. Now learn the questions that turn their numbers into decisions.

3.57

585

🏢 Data-Driven Management 🧮 Quantitative Thinking 📖 Data Storytelling 📋 Evidence-Based Management 📚 Data Literacy

Keeping Up with the Quants

You hired the quants. Now learn the questions that turn their numbers into decisions.

by Thomas H. Davenport 2013

3.57

585 ratings

🏢 Data-Driven Management 🧮 Quantitative Thinking 📖 Data Storytelling 📋 Evidence-Based Management 📚 Data Literacy

How to Measure Anything Workbook

by Douglas W. Hubbard • 2014

Why everything is measurable and how to do it: a toolkit for turning uncertainties into dollars.

4.08

219

📏 Intangible Measurement 🎲 Uncertainty Reduction 📊 Decision Analysis 🧮 Bayesian Reasoning ⚠️ Risk Modeling

How to Measure Anything Workbook

Why everything is measurable and how to do it: a toolkit for turning uncertainties into dollars.

by Douglas W. Hubbard 2014

4.08

219 ratings

📏 Intangible Measurement 🎲 Uncertainty Reduction 📊 Decision Analysis 🧮 Bayesian Reasoning ⚠️ Risk Modeling

Supply Chain Management For Dummies

by Daniel Stanton • 2017

How materials, money, and information flow through a supply chain, and why alignment drives profit.

4.03

207

📦 Supply Chain Management 📘 Beginner's Guides 🏭 Lean Methodology 📊 Six Sigma 🛡️ Risk Management

Supply Chain Management For Dummies

How materials, money, and information flow through a supply chain, and why alignment drives profit.

by Daniel Stanton 2017

4.03

207 ratings

📦 Supply Chain Management 📘 Beginner's Guides 🏭 Lean Methodology 📊 Six Sigma 🛡️ Risk Management

Mastering Salesforce Reports and Dashboards

by David Carnes • 2023

Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.

5.00

🖥️ Crm Administration 📊 Dashboard Design 📈 Business Reporting 🧠 Data-Driven Decisions 🗄️ Data Management

Mastering Salesforce Reports and Dashboards

Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.

by David Carnes 2023

5.00

1 ratings

🖥️ Crm Administration 📊 Dashboard Design 📈 Business Reporting 🧠 Data-Driven Decisions 🗄️ Data Management

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