Quản lý

Thế giới kinh doanh hiện đại sôi động được tái hiện sinh động qua những hiểu biết chuyên sâu về lãnh đạo, năng suất và chiến lược tổ chức. Những hướng dẫn thực tiễn và câu chuyện thành công truyền cảm hứng này trang bị cho cả các nhà điều hành dày dạn kinh nghiệm lẫn những doanh nhân đầy khát vọng những khuôn khổ đã được chứng minh để vượt qua thách thức, truyền cảm hứng cho đội ngũ và thúc đẩy tăng trưởng bền vững.

Quản lý Tóm tắt sách

Giỏi Đến Mức Không Thể Bị Phớt Lờ

của Cal Newport • 2012

Skill comes first. Passion follows. A system for earning autonomy, mission, and work you love.

4.07

50.000+

🧭 Career Development 💼 Knowledge Work 🏋️ Deliberate Practice 😊 Career Satisfaction 🗽 Autonomy At Work

Giỏi Đến Mức Không Thể Bị Phớt Lờ

Skill comes first. Passion follows. A system for earning autonomy, mission, and work you love.

của Cal Newport 2012 288 trang

4.07

50.000+ đánh giá

🧭 Career Development 💼 Knowledge Work 🏋️ Deliberate Practice 😊 Career Satisfaction 🗽 Autonomy At Work

Traction

của Gino Wickman • 2007

A single system to align your team, force accountability, and end the chaos that stalls growth.

4.13

16.000+

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Traction

A single system to align your team, force accountability, and end the chaos that stalls growth.

của Gino Wickman 2007 246 trang

4.13

16.000+ đánh giá

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Xây dựng thương hiệu bằng câu chuyện

của Donald Miller • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

26.000+

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Xây dựng thương hiệu bằng câu chuyện

Stop making your brand the hero. A story framework that clears the fog so customers buy.

của Donald Miller 2017 240 trang

4.26

26.000+ đánh giá

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Contagious

của Jonah Berger • 2013

The science of why people share: research-backed levers for making your ideas spread.

3.98

33.000+

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion

Contagious

The science of why people share: research-backed levers for making your ideas spread.

của Jonah Berger 2013 210 trang

3.98

33.000+ đánh giá

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion

Running Lean

của Ash Maurya • 2012

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

4.10

20.000+

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

Running Lean

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

của Ash Maurya 2012 367 trang

4.10

20.000+ đánh giá

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

Playing to Win

của A.G. Lafley • 2013

Forget the plan. Winners make a handful of choices that lock together and beat the market.

3.99

9.000+

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage 🧭 Strategy Frameworks ⚙️ Organizational Alignment

Playing to Win

Forget the plan. Winners make a handful of choices that lock together and beat the market.

của A.G. Lafley 2013 272 trang

3.99

9.000+ đánh giá

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage 🧭 Strategy Frameworks ⚙️ Organizational Alignment

Empowered

của Marty Cagan • 2020

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

4.25

3.000+

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

Empowered

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

của Marty Cagan 2020 432 trang

4.25

3.000+ đánh giá

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

Marketing 5.0

của Philip Kotler • 2021

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

4.00

1.000+

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 5.0

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

của Philip Kotler 2021 206 trang

4.00

1.000+ đánh giá

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

The Mom Test

của Rob Fitzpatrick • 2013

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

4.37

13.000+

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

The Mom Test

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

của Rob Fitzpatrick 2013 138 trang

4.37

13.000+ đánh giá

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

BE 2.0 (Beyond Entrepreneurship 2.0)

của Jim Collins • 2001

Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.

4.39

2.000+

🏛️ Enduring Companies 🧭 Organizational Culture 🕊️ Leadership Humility 🎯 Strategic Focus ⚙️ Disciplined Execution

BE 2.0 (Beyond Entrepreneurship 2.0)

Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.

của Jim Collins 2001 344 trang

4.39

2.000+ đánh giá

🏛️ Enduring Companies 🧭 Organizational Culture 🕊️ Leadership Humility 🎯 Strategic Focus ⚙️ Disciplined Execution

7 Rules of Power

của Jeffrey Pfeffer • 2022

Everything you learned about being a good colleague is keeping you from the corner office.

4.01

1.000+

🎭 Organizational Politics 🦊 Machiavellianism 🧠 Organizational Behavior 👔 Executive Presence 🤝 Strategic Networking

7 Rules of Power

Everything you learned about being a good colleague is keeping you from the corner office.

của Jeffrey Pfeffer 2022

4.01

1.000+ đánh giá

🎭 Organizational Politics 🦊 Machiavellianism 🧠 Organizational Behavior 👔 Executive Presence 🤝 Strategic Networking

Noise

của Daniel Kahneman • 2021

You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.

3.67

16.000+

📊 Decision Science 🏢 Organizational Behavior 🧠 Behavioral Economics 📢 Noise And Bias 🎯 Error Reduction

Noise

You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.

của Daniel Kahneman 2021 419 trang

3.67

16.000+ đánh giá

📊 Decision Science 🏢 Organizational Behavior 🧠 Behavioral Economics 📢 Noise And Bias 🎯 Error Reduction

Competing in the Age of AI

của Marco Iansiti • 2020

AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.

3.82

1.000+

🤖 Ai Business Models 🏗️ Platform Strategy 🔗 Data Network Effects 🔄 Digital Transformation ⚖️ Ai Ethics

Competing in the Age of AI

AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.

của Marco Iansiti 2020 288 trang

3.82

1.000+ đánh giá

🤖 Ai Business Models 🏗️ Platform Strategy 🔗 Data Network Effects 🔄 Digital Transformation ⚖️ Ai Ethics

Main Street Millionaire

của Codie Sanchez • 2024

Buy boring Main Street businesses with the seller's cash, and never run them yourself.

4.36

3.000+

📈 Acquisition Entrepreneurship 🏘️ Main Street Investing 💸 Creative Financing 👻 Absentee Ownership 😴 Passive Income

Main Street Millionaire

Buy boring Main Street businesses with the seller's cash, and never run them yourself.

của Codie Sanchez 2024 272 trang

4.36

3.000+ đánh giá

📈 Acquisition Entrepreneurship 🏘️ Main Street Investing 💸 Creative Financing 👻 Absentee Ownership 😴 Passive Income

Bán hàng thách thức

của Matthew Dixon • 2011

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

3.91

11.000+

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

Bán hàng thách thức

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

của Matthew Dixon 2011 242 trang

3.91

11.000+ đánh giá

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

MBA Cá Nhân

của Josh Kaufman • 2010

Five processes run every successful business. Master them without the degree.

4.09

48.000+

🏗️ Business Fundamentals 🎓 Anti-Mba 💎 Value Creation 🔄 Systems Thinking 🤝 Sales Strategy

MBA Cá Nhân

Five processes run every successful business. Master them without the degree.

của Josh Kaufman 2010 402 trang

4.09

48.000+ đánh giá

🏗️ Business Fundamentals 🎓 Anti-Mba 💎 Value Creation 🔄 Systems Thinking 🤝 Sales Strategy

Goals!

của Brian Tracy • 2010

Turn any goal into a written plan and program your mind to pursue it on autopilot.

4.25

15.000+

🎯 Goal Setting ⏳ Time Management 🧲 Law Of Attraction 🧠 Mental Rehearsal 🛡️ Self-Discipline

Goals!

Turn any goal into a written plan and program your mind to pursue it on autopilot.

của Brian Tracy 2010 304 trang

4.25

15.000+ đánh giá

🎯 Goal Setting ⏳ Time Management 🧲 Law Of Attraction 🧠 Mental Rehearsal 🛡️ Self-Discipline

Captivate

của Vanessa Van Edwards • 2017

Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.

4.11

8.000+

🧠 Behavioral Psychology 🤐 Nonverbal Communication 🔍 Personality Decoding 💬 Conversation Skills 🤝 Rapport Building

Captivate

Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.

của Vanessa Van Edwards 2017 320 trang

4.11

8.000+ đánh giá

🧠 Behavioral Psychology 🤐 Nonverbal Communication 🔍 Personality Decoding 💬 Conversation Skills 🤝 Rapport Building

Niên giám của Charlie

của Charles T. Munger • 2005

Outsmarting your own irrationality is the only lasting edge. Charlie Munger's manual.

4.40

18.000+

💰 Value Investing 🧠 Behavioral Economics 🔍 Cognitive Biases 🧩 Mental Models 🌐 Multidisciplinary

Niên giám của Charlie

Outsmarting your own irrationality is the only lasting edge. Charlie Munger's manual.

của Charles T. Munger 2005 548 trang

4.40

18.000+ đánh giá

💰 Value Investing 🧠 Behavioral Economics 🔍 Cognitive Biases 🧩 Mental Models 🌐 Multidisciplinary

Thói quen huấn luyện

của Michael Bungay Stanier • 2016

Swap advice for seven questions: the habit that builds teams that think for themselves.

4.00

29.000+

🎯 Coaching Skills ❓ Questioning Techniques 👂 Active Listening 🔁 Habit Formation 🧑‍💼 New Managers

Thói quen huấn luyện

Swap advice for seven questions: the habit that builds teams that think for themselves.

của Michael Bungay Stanier 2016 264 trang

4.00

29.000+ đánh giá

🎯 Coaching Skills ❓ Questioning Techniques 👂 Active Listening 🔁 Habit Formation 🧑‍💼 New Managers

Xây dựng để bán

của John Warrillow • 2010

Most small businesses cannot be sold. The playbook for making yours the exception.

4.24

7.000+

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

Xây dựng để bán

Most small businesses cannot be sold. The playbook for making yours the exception.

của John Warrillow 2010 176 trang

4.24

7.000+ đánh giá

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

Nhà môi giới bất động sản triệu phú

của Gary Keller • 2003

Scale a solo real estate practice to seven figures: leads, listings, and leverage systematized.

4.23

4.000+

🏠 Real Estate Sales 🎯 Lead Generation 👥 Team Building ⏰ Time Management 🧱 Business Modeling

Nhà môi giới bất động sản triệu phú

Scale a solo real estate practice to seven figures: leads, listings, and leverage systematized.

của Gary Keller 2003 362 trang

4.23

4.000+ đánh giá

🏠 Real Estate Sales 🎯 Lead Generation 👥 Team Building ⏰ Time Management 🧱 Business Modeling

Inspired

của Marty Cagan • 2008

Why the best product teams don't take orders. They discover what customers need, fast.

4.23

25.000+

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams 🧑‍💻 Customer Discovery 📐 Lean Methodology

Inspired

Why the best product teams don't take orders. They discover what customers need, fast.

của Marty Cagan 2008 349 trang

4.23

25.000+ đánh giá

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams 🧑‍💻 Customer Discovery 📐 Lean Methodology

Pitch Anything

của Oren Klaff • 2011

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

4.05

11.000+

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

Pitch Anything

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

của Oren Klaff 2011 240 trang

4.05

11.000+ đánh giá

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

Fanatical Prospecting

của Jeb Blount • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

6.000+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Fanatical Prospecting

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

của Jeb Blount 2015 304 trang

4.25

6.000+ đánh giá

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Lãnh Đạo Ăn Sau Cùng

của Simon Sinek • 2014

Your team runs on four brain chemicals. A leader's every choice decides which ones activate.

4.08

65.000+

🫡 Servant Leadership 👥 Team Dynamics 🤝 Trust Building 🏢 Organizational Culture 🧠 Workplace Psychology

Lãnh Đạo Ăn Sau Cùng

Your team runs on four brain chemicals. A leader's every choice decides which ones activate.

của Simon Sinek 2014 350 trang

4.08

65.000+ đánh giá

🫡 Servant Leadership 👥 Team Dynamics 🤝 Trust Building 🏢 Organizational Culture 🧠 Workplace Psychology

Drive

của Daniel H. Pink • 2009

For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.

3.95

100.000+

🔬 Intrinsic Motivation 💼 Workplace Motivation 🧠 Behavioral Psychology 🌊 Flow State 🌱 Growth Mindset

Drive

For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.

của Daniel H. Pink 2009 272 trang

3.95

100.000+ đánh giá

🔬 Intrinsic Motivation 💼 Workplace Motivation 🧠 Behavioral Psychology 🌊 Flow State 🌱 Growth Mindset

How Brands Grow

của Byron Sharp • 2010

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

4.16

3.000+

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

How Brands Grow

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

của Byron Sharp 2010 228 trang

4.16

3.000+ đánh giá

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

Positioning

của Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18.000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

của Al Ries 1980 226 trang

4.04

18.000+ đánh giá

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Quy tắc của Google

của Laszlo Bock • 2015

A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.

4.13

16.000+

👥 People Operations 🏢 Corporate Culture 🌟 Talent Management 🎯 Hiring Practices 🧠 Behavioral Nudges

Quy tắc của Google

A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.

của Laszlo Bock 2015 417 trang

4.13

16.000+ đánh giá

👥 People Operations 🏢 Corporate Culture 🌟 Talent Management 🎯 Hiring Practices 🧠 Behavioral Nudges

Siêu tập trung

của Chris Bailey • 2018

Two attention modes: lock in deep, then let your mind roam for breakthroughs.

3.88

11.000+

🧠 Attention Management 🔍 Deep Focus ☁️ Mind-Wandering ⚡ Energy Management 📱 Digital Distraction

Siêu tập trung

Two attention modes: lock in deep, then let your mind roam for breakthroughs.

của Chris Bailey 2018 256 trang

3.88

11.000+ đánh giá

🧠 Attention Management 🔍 Deep Focus ☁️ Mind-Wandering ⚡ Energy Management 📱 Digital Distraction

Careless People

của Sarah Wynn-Williams • 2025

Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.

4.12

100.000+

🏢 Big Tech Critique 📢 Corporate ExposéS 📱 Social Media Platforms ⚖️ Tech Ethics 🚫 Content Moderation

Careless People

Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.

của Sarah Wynn-Williams 2025 382 trang

4.12

100.000+ đánh giá

🏢 Big Tech Critique 📢 Corporate ExposéS 📱 Social Media Platforms ⚖️ Tech Ethics 🚫 Content Moderation

Lời thú nhận của một người làm quảng cáo

của David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

6.000+

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Lời thú nhận của một người làm quảng cáo

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

của David Ogilvy 2004 208 trang

6.000+ đánh giá

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Cẩm nang khởi nghiệp

của Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12.000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Cẩm nang khởi nghiệp

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

của Steve Blank 2012 608 trang

4.11

12.000+ đánh giá

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Quản trị Marketing

của Philip Kotler • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

6.000+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Quản trị Marketing

Most companies think marketing is selling. It's not. Here is the complete discipline.

của Philip Kotler 1967 729 trang

4.06

6.000+ đánh giá

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Hook Point

của Brendan Kane • 2020

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

3.49

1.000+

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Hook Point

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

của Brendan Kane 2020 304 trang

3.49

1.000+ đánh giá

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Duct Tape Marketing Phiên bản sửa đổi và cập nhật

của John Jantsch • 2006

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

3.94

2.000+

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Duct Tape Marketing Phiên bản sửa đổi và cập nhật

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

của John Jantsch 2006 304 trang

3.94

2.000+ đánh giá

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Xây dựng bộ não thứ hai

của Tiago Forte • 2022

The missing half of every productivity system: how to turn saved ideas into finished creative work.

4.03

21.000+

🧠 Knowledge Management 💻 Digital Organization 📝 Note-Taking Systems 🎨 Creative Workflow ⚙️ Productivity Systems

Xây dựng bộ não thứ hai

The missing half of every productivity system: how to turn saved ideas into finished creative work.

của Tiago Forte 2022 269 trang

4.03

21.000+ đánh giá

🧠 Knowledge Management 💻 Digital Organization 📝 Note-Taking Systems 🎨 Creative Workflow ⚙️ Productivity Systems

Phút đầu tiên

của Chris Fenning • 2020

Most work conversations fail in the first minute. Three sentences can fix that.

3.84

1.000+

🗣 Workplace Communication ✍ Business Writing 🧠 Structured Thinking ⚡ Brevity 📅 Meeting Management

Phút đầu tiên

Most work conversations fail in the first minute. Three sentences can fix that.

của Chris Fenning 2020 126 trang

3.84

1.000+ đánh giá

🗣 Workplace Communication ✍ Business Writing 🧠 Structured Thinking ⚡ Brevity 📅 Meeting Management

Thuyết phục bậc thầy

của Robert B. Cialdini • 2016

The most powerful moment in persuasion is not when you speak, but the unguarded instant before.

4.00

10.000+

🔑 Influence Tactics 👀 Attention Capture 🧠 Priming Effects 💰 Behavioral Economics 🤝 Shared Identity

Thuyết phục bậc thầy

The most powerful moment in persuasion is not when you speak, but the unguarded instant before.

của Robert B. Cialdini 2016 432 trang

4.00

10.000+ đánh giá

🔑 Influence Tactics 👀 Attention Capture 🧠 Priming Effects 💰 Behavioral Economics 🤝 Shared Identity

Brand Gap, The

của Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

5.000+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Brand Gap, The

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

của Marty Neumeier 2003

3.98

5.000+ đánh giá

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Oversubscribed

của Daniel Priestley • 2015

When demand exceeds supply, you set the price. Here is the playbook for getting there.

4.19

2.000+

📊 Demand Generation 🎯 Business Positioning 🔀 Differentiation Strategy 🧠 Buying Psychology ⭐ Personal Branding

Oversubscribed

When demand exceeds supply, you set the price. Here is the playbook for getting there.

của Daniel Priestley 2015 224 trang

4.19

2.000+ đánh giá

📊 Demand Generation 🎯 Business Positioning 🔀 Differentiation Strategy 🧠 Buying Psychology ⭐ Personal Branding

Radical Candor

của Kim Malone Scott • 2017

Good bosses care. Great bosses also confront. The framework that makes both possible.

4.05

58.000+

🧑‍💼 People Management 🗣️ Feedback Culture 🫂 Psychological Safety 🌱 Talent Development 🖥️ Tech Management

Radical Candor

Good bosses care. Great bosses also confront. The framework that makes both possible.

của Kim Malone Scott 2017 404 trang

4.05

58.000+ đánh giá

🧑‍💼 People Management 🗣️ Feedback Culture 🫂 Psychological Safety 🌱 Talent Development 🖥️ Tech Management

The Strategy and Tactics of Pricing

của Thomas T. Nagle • 1986

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

4.08

500+

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

The Strategy and Tactics of Pricing

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

của Thomas T. Nagle 1986 352 trang

4.08

500+ đánh giá

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

Công Ty Một Người

của Paul Jarvis • 2019

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

3.91

6.000+

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Công Ty Một Người

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

của Paul Jarvis 2019

3.91

6.000+ đánh giá

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Quanh Ta Toàn Những Kẻ Ngốc

của Thomas Erikson • 2014

Why people bulldoze, chatter, stall, or overanalyze: a four-type system for reaching each one.

3.51

78.000+

🎨 Personality Types 💬 Communication Styles 🏢 Workplace Communication 👥 Team Dynamics 🔍 Behavioral Profiling

Quanh Ta Toàn Những Kẻ Ngốc

Why people bulldoze, chatter, stall, or overanalyze: a four-type system for reaching each one.

của Thomas Erikson 2014 304 trang

3.51

78.000+ đánh giá

🎨 Personality Types 💬 Communication Styles 🏢 Workplace Communication 👥 Team Dynamics 🔍 Behavioral Profiling

Ogilvy on Advertising

của David Ogilvy • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

11.000+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Ogilvy on Advertising

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

của David Ogilvy 1985 224 trang

4.15

11.000+ đánh giá

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Đỉnh cao

của K. Anders Ericsson • 2016

Talent is a myth: world-class skill comes from a precise, uncomfortable practice anyone can learn.

4.20

19.000+

🎯 Skill Acquisition 🏔️ Peak Performance 🧠 Neuroplasticity 🤔 Cognitive Psychology 🎓 Education Reform

Đỉnh cao

Talent is a myth: world-class skill comes from a precise, uncomfortable practice anyone can learn.

của K. Anders Ericsson 2016 307 trang

4.20

19.000+ đánh giá

🎯 Skill Acquisition 🏔️ Peak Performance 🧠 Neuroplasticity 🤔 Cognitive Psychology 🎓 Education Reform

The Qualified Sales Leader

của John McMahon • 2021

Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.

4.39

1.000+

🏢 Enterprise Sales 👔 Sales Leadership ✅ Deal Qualification 📋 Sales Methodology 💰 Value Selling

The Qualified Sales Leader

Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.

của John McMahon 2021

4.39

1.000+ đánh giá

🏢 Enterprise Sales 👔 Sales Leadership ✅ Deal Qualification 📋 Sales Methodology 💰 Value Selling

Scaling Up

của Verne Harnish • 2014

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

4.16

6.000+

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

Scaling Up

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

của Verne Harnish 2014 272 trang

4.16

6.000+ đánh giá

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

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