Предпринимательство

Кипучий мир предпринимательства наполнен визионерами, которые превратили смелые идеи в процветающие предприятия — от гаражных стартапов до глобальных империй. На этих страницах собрана их с трудом добытая мудрость об инновациях, стратегии и тонком искусстве создания чего-то выдающегося из одной лишь мечты.

Предпринимательство Саммари книг

Psychocybernetic Principles for Creative Living

— Maxwell Maltz • 1979

Mental rehearsal fools your brain into success. The daily practice that rewires self-image.

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500+

🪞 Self-Image Work 🧠 Mental Rehearsal ⛓️ Limiting Beliefs 🌱 Self-Actualization 😌 Relaxation Techniques

Psychocybernetic Principles for Creative Living

Mental rehearsal fools your brain into success. The daily practice that rewires self-image.

— Maxwell Maltz 1979

4.18

500+ оценок

🪞 Self-Image Work 🧠 Mental Rehearsal ⛓️ Limiting Beliefs 🌱 Self-Actualization 😌 Relaxation Techniques

The Heart of Business

— Hubert Joly • 2021

Purpose beats profit as strategy. A CEO's playbook for winning by serving every stakeholder first.

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1 000+

🏢 Corporate Turnarounds 🌐 Stakeholder Capitalism 🎯 Purpose-Driven Business 🤲 Servant Leadership 💼 Work And Meaning

The Heart of Business

Purpose beats profit as strategy. A CEO's playbook for winning by serving every stakeholder first.

— Hubert Joly 2021 256 стр.

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1 000+ оценок

🏢 Corporate Turnarounds 🌐 Stakeholder Capitalism 🎯 Purpose-Driven Business 🤲 Servant Leadership 💼 Work And Meaning

Купи, отремонтируй, сдай, рефинансируй и повтори

— Дэвид Грин • 2019

Recover your down payment through refinancing and deploy it again: the rental scaling method.

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🏠 Real Estate Investing 🏚️ Distressed Property 🔨 Value-Add Investing 💰 Cash Flow Investing 🏦 Leverage Strategies

Купи, отремонтируй, сдай, рефинансируй и повтори

Recover your down payment through refinancing and deploy it again: the rental scaling method.

— Дэвид Грин 2019 192 стр.

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2 000+ оценок

🏠 Real Estate Investing 🏚️ Distressed Property 🔨 Value-Add Investing 💰 Cash Flow Investing 🏦 Leverage Strategies

Мышление в стиле серендипности

— Кристиан Буш • 2020

The luck that changes careers isn't random: it follows rules anyone can learn.

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🍀 Career Luck 👀 Opportunity Spotting 🔄 Cognitive Reframing 🤝 Network Building 😊 Positive Psychology

Мышление в стиле серендипности

The luck that changes careers isn't random: it follows rules anyone can learn.

— Кристиан Буш 2020

3.68

500+ оценок

🍀 Career Luck 👀 Opportunity Spotting 🔄 Cognitive Reframing 🤝 Network Building 😊 Positive Psychology

HBR at 100

— Harvard Business Review • 2022

The HBR century: articles that outlived every management fad and still teach leaders how to think.

3.97

337

🏛️ Management Classics 🎨 Design Thinking 🔄 Organizational Change 💡 Innovation Strategy 🏢 Corporate Culture

HBR at 100

The HBR century: articles that outlived every management fad and still teach leaders how to think.

— Harvard Business Review 2022 400 стр.

3.97

337 оценок

🏛️ Management Classics 🎨 Design Thinking 🔄 Organizational Change 💡 Innovation Strategy 🏢 Corporate Culture

The New Rules of Marketing and PR

— David Meerman Scott • 2007

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

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📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

The New Rules of Marketing and PR

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

— David Meerman Scott 2007 304 стр.

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6 000+ оценок

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

Exponential Organizations

— Salim Ismail • 2014

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

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🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation 📈 Exponential Growth 🔗 Platform Businesses

Exponential Organizations

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

— Salim Ismail 2014 250 стр.

4.07

4 000+ оценок

🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation 📈 Exponential Growth 🔗 Platform Businesses

Valley of Genius

— Adam Fisher • 2018

A stolen Xerox demo, hot-tubbing engineers, and the real conversations that built the Valley.

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🌉 Silicon Valley 📱 Tech History 🎙️ Oral History 🏢 Tech Giants 🌐 Internet History

Valley of Genius

A stolen Xerox demo, hot-tubbing engineers, and the real conversations that built the Valley.

— Adam Fisher 2018 512 стр.

4.08

1 000+ оценок

🌉 Silicon Valley 📱 Tech History 🎙️ Oral History 🏢 Tech Giants 🌐 Internet History

Exponential Organizations 2.0

— Salim Ismail • 2023

Technology lets a small team outscale an industry giant tenfold: the structural blueprint.

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163

🚀 Exponential Growth 🏢 Corporate Transformation 💻 Digital Transformation 📈 Scale Up Strategy 🌌 Abundance Thinking

Exponential Organizations 2.0

Technology lets a small team outscale an industry giant tenfold: the structural blueprint.

— Salim Ismail 2023 474 стр.

4.24

163 оценок

🚀 Exponential Growth 🏢 Corporate Transformation 💻 Digital Transformation 📈 Scale Up Strategy 🌌 Abundance Thinking

Anything You Want

— Derek Sivers • 2011

Your business doesn't have to grow. One founder built a $20M company by refusing to.

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🏖️ Lifestyle Business 🥾 Bootstrapped Startups 💝 Customer Obsession 🐢 Anti-Growth 🧭 Values-Driven Business

Anything You Want

Your business doesn't have to grow. One founder built a $20M company by refusing to.

— Derek Sivers 2011 88 стр.

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24 000+ оценок

🏖️ Lifestyle Business 🥾 Bootstrapped Startups 💝 Customer Obsession 🐢 Anti-Growth 🧭 Values-Driven Business

Living with a SEAL

— Jesse Itzler • 2015

A Navy SEAL lives with a millionaire for 31 days. One condition: total obedience.

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🦅 Navy Seal Training 💪 Extreme Fitness 🧠 Mental Toughness 💼 Entrepreneur Memoir 🎯 Comfort Zone Challenges

Living with a SEAL

A Navy SEAL lives with a millionaire for 31 days. One condition: total obedience.

— Jesse Itzler 2015 272 стр.

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21 000+ оценок

🦅 Navy Seal Training 💪 Extreme Fitness 🧠 Mental Toughness 💼 Entrepreneur Memoir 🎯 Comfort Zone Challenges

New Business Road Test

— John W. Mullins • 2003

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

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🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

New Business Road Test

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

— John W. Mullins 2003 284 стр.

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5 000+ оценок

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

Straight-Line Leadership

— Dusan Djukich • 2011

Your inner posture, not your workload, determines your results. The tools for fixing it.

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295

🧭 Executive Coaching 🚀 Personal Leadership 🧘 Inner Game 🔄 Behavioral Change ⚖️ Accountability

Straight-Line Leadership

Your inner posture, not your workload, determines your results. The tools for fixing it.

— Dusan Djukich 2011 248 стр.

4.47

295 оценок

🧭 Executive Coaching 🚀 Personal Leadership 🧘 Inner Game 🔄 Behavioral Change ⚖️ Accountability

Why We Want You To Be Rich

— Donald J. Trump • 2006

Safety-first investing is the new risk. Why control, leverage, and real estate beat diversification.

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18 000+

💰 Personal Finance 📖 Financial Literacy 🏠 Real Estate Investing 🧨 Contrarian Finance 💼 Entrepreneur Mindset

Why We Want You To Be Rich

Safety-first investing is the new risk. Why control, leverage, and real estate beat diversification.

— Donald J. Trump 2006 345 стр.

3.99

18 000+ оценок

💰 Personal Finance 📖 Financial Literacy 🏠 Real Estate Investing 🧨 Contrarian Finance 💼 Entrepreneur Mindset

Beyond Disruption

— W. Chan Kim • 2023

New industries can be built without tearing old ones down. A strategy for conflict-free growth.

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168

🏗️ Market Creation 💡 Innovation Strategy 🤝 Positive-Sum Economics 🌍 Stakeholder Capitalism 🛡️ Responsible Business

Beyond Disruption

New industries can be built without tearing old ones down. A strategy for conflict-free growth.

— W. Chan Kim 2023 240 стр.

3.73

168 оценок

🏗️ Market Creation 💡 Innovation Strategy 🤝 Positive-Sum Economics 🌍 Stakeholder Capitalism 🛡️ Responsible Business

The Millionaire Messenger

— Brendon Burchard • 2012

The no-credentials playbook for turning life experience into a speaking and coaching empire.

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🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

The Millionaire Messenger

The no-credentials playbook for turning life experience into a speaking and coaching empire.

— Brendon Burchard 2012 178 стр.

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2 000+ оценок

🧑‍🏫 Knowledge Entrepreneurship 💰 Monetizing Expertise 🏷️ Personal Branding 📣 Content Marketing 📈 Multiple Income Streams

Ecommerce Evolved

— Tanner Larsson • 2016

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

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401

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Ecommerce Evolved

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

— Tanner Larsson 2016 374 стр.

4.42

401 оценок

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Platform

— Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

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🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform

The exact playbook for building an online platform from scratch: a blog that fuels a career.

— Michael Hyatt 2012 261 стр.

4.16

13 000+ оценок

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

The Cold Start Problem

— Andrew Chen • 2021

A network's hardest moment is before anyone joins: how to survive and scale.

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🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

The Cold Start Problem

A network's hardest moment is before anyone joins: how to survive and scale.

— Andrew Chen 2021 386 стр.

4.19

3 000+ оценок

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

Управление жизненным циклом корпораций

— Ицхак Калдерон Адизес • 1998

Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.

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250

🏢 Organizational Development 📊 Management Theory 🔄 Organizational Change 🔗 Systems Thinking 👤 Founder Transitions

Управление жизненным циклом корпораций

Every company follows a lifecycle. Four roles, developed together, keep an organization at its peak.

— Ицхак Калдерон Адизес 1998 460 стр.

4.27

250 оценок

🏢 Organizational Development 📊 Management Theory 🔄 Organizational Change 🔗 Systems Thinking 👤 Founder Transitions

Как работает Google

— Эрик Шмидт • 2014

How Google hired, shipped, and decided its way to dominance, in rules any team can steal.

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29 000+

🚀 Startup Culture 💻 Technology Strategy 💡 Innovation Management 📊 Platform Economics 📈 Data-Driven Decisions

Как работает Google

How Google hired, shipped, and decided its way to dominance, in rules any team can steal.

— Эрик Шмидт 2014 286 стр.

4.05

29 000+ оценок

🚀 Startup Culture 💻 Technology Strategy 💡 Innovation Management 📊 Platform Economics 📈 Data-Driven Decisions

A Whack on the Side of the Head

— Roger Von Oech • 1973

Creativity is blocked not by lack of talent but by rules you forgot you were following.

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2 000+

🧠 Creative Thinking 💡 Innovation Methods ↔️ Lateral Thinking 🧱 Mental Blocks 🎨 Creative Process

A Whack on the Side of the Head

Creativity is blocked not by lack of talent but by rules you forgot you were following.

— Roger Von Oech 1973 256 стр.

3.95

2 000+ оценок

🧠 Creative Thinking 💡 Innovation Methods ↔️ Lateral Thinking 🧱 Mental Blocks 🎨 Creative Process

Founding Sales — Руководство по продажам для стартапов

— Питер Казанджи

Sales is a learnable system, not a personality. The full pipeline for founders who must sell.

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186

🏢 B2b Sales 🚀 Startup Founders 📋 Sales Methodology 🎯 Prospecting 🔄 Pipeline Management

Founding Sales — Руководство по продажам для стартапов

Sales is a learnable system, not a personality. The full pipeline for founders who must sell.

— Питер Казанджи 400 стр.

4.37

186 оценок

🏢 B2b Sales 🚀 Startup Founders 📋 Sales Methodology 🎯 Prospecting 🔄 Pipeline Management

3-D Negotiation

— David A. Lax • 2006

Most of a negotiation's outcome is determined before anyone speaks. Here is how to shape it.

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🎯 Negotiation Strategy 🏗️ Deal Structuring 🤝 Integrative Bargaining 🗺️ Stakeholder Mapping 🧠 Bargaining Psychology

3-D Negotiation

Most of a negotiation's outcome is determined before anyone speaks. Here is how to shape it.

— David A. Lax 2006 304 стр.

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3 000+ оценок

🎯 Negotiation Strategy 🏗️ Deal Structuring 🤝 Integrative Bargaining 🗺️ Stakeholder Mapping 🧠 Bargaining Psychology

E-Myth Mastery

— Michael E. Gerber • 2004

Most business owners are trapped doing the work. The system for escaping the daily grind.

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1 000+

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset 🔄 Systems Thinking 💰 Cash Flow Management

E-Myth Mastery

Most business owners are trapped doing the work. The system for escaping the daily grind.

— Michael E. Gerber 2004

4.03

1 000+ оценок

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset 🔄 Systems Thinking 💰 Cash Flow Management

StoryBranding 2.0

— Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

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216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

— Jim Signorelli 2011 296 стр.

3.95

216 оценок

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

Сила постоянства

— Уэлдон Лонг • 2013

Conditioning your mind to close more deals: the system that replaces willpower with daily ritual.

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💼 Sales Mindset 🧠 Subconscious Programming ⛓️ Limiting Beliefs 🔄 Habit Formation 🛡️ Personal Responsibility

Сила постоянства

Conditioning your mind to close more deals: the system that replaces willpower with daily ritual.

— Уэлдон Лонг 2013 208 стр.

4.25

500+ оценок

💼 Sales Mindset 🧠 Subconscious Programming ⛓️ Limiting Beliefs 🔄 Habit Formation 🛡️ Personal Responsibility

Side Hustle

— Chris Guillebeau • 2017

27 days, one sale: the guide that skips the business plan and makes your idea pay.

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💼 Side Businesses 🧑‍💻 Freelancing 💰 Income Generation 🔄 Lean Methodology 👢 Bootstrapping

Side Hustle

27 days, one sale: the guide that skips the business plan and makes your idea pay.

— Chris Guillebeau 2017 272 стр.

3.69

5 000+ оценок

💼 Side Businesses 🧑‍💻 Freelancing 💰 Income Generation 🔄 Lean Methodology 👢 Bootstrapping

Profit from the Core

— Chris Zook • 2010

80% of sustained value creators focused on one core. Diversification is the exception, not the rule.

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335

🏢 Business Strategy 📈 Corporate Growth 🎯 Strategic Focus ⚔️ Competitive Advantage 💧 Profit Pools

Profit from the Core

80% of sustained value creators focused on one core. Diversification is the exception, not the rule.

— Chris Zook 2010 192 стр.

3.79

335 оценок

🏢 Business Strategy 📈 Corporate Growth 🎯 Strategic Focus ⚔️ Competitive Advantage 💧 Profit Pools

Веб-аналитика 2.0

— Авинаш Каушик • 2009

Your web data is lying to you. The framework that turns page views into decisions.

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🖥️ Digital Analytics 🎯 Performance Indicators 🧪 Online Experimentation 👥 Customer Intelligence 📈 Conversion Optimization

Веб-аналитика 2.0

Your web data is lying to you. The framework that turns page views into decisions.

— Авинаш Каушик 2009 475 стр.

4.13

1 000+ оценок

🖥️ Digital Analytics 🎯 Performance Indicators 🧪 Online Experimentation 👥 Customer Intelligence 📈 Conversion Optimization

MEDDICC

— Andy Whyte • 2020

Eight checkpoints that tell you which enterprise deals to chase and which to kill.

4.24

467

🏢 Enterprise Sales 📋 Sales Methodology ☑️ Deal Qualification 🔍 Sales Discovery 📊 Value Quantification

MEDDICC

Eight checkpoints that tell you which enterprise deals to chase and which to kill.

— Andy Whyte 2020 264 стр.

4.24

467 оценок

🏢 Enterprise Sales 📋 Sales Methodology ☑️ Deal Qualification 🔍 Sales Discovery 📊 Value Quantification

The Anthology of Balaji

— Eric Jorgenson • 2023

The truths everyone dismisses become the future, and technology is what proves them right.

4.18

500+

🚀 Tech Startups 🔗 Decentralization 🤔 Contrarian Thinking ⚡ Productivity Systems 🔮 Techno-Optimism

The Anthology of Balaji

The truths everyone dismisses become the future, and technology is what proves them right.

— Eric Jorgenson 2023 290 стр.

4.18

500+ оценок

🚀 Tech Startups 🔗 Decentralization 🤔 Contrarian Thinking ⚡ Productivity Systems 🔮 Techno-Optimism

Четыре цветных типа личности для MLM

— Том Шрайтер • 2014

A four-type personality shortcut for saying exactly what any prospect needs to hear.

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500+

🤝 Network Marketing 🎨 Personality Typing 🏛️ Four Temperaments 📈 Sales Methodology 🗣️ Persuasion Techniques

Четыре цветных типа личности для MLM

A four-type personality shortcut for saying exactly what any prospect needs to hear.

— Том Шрайтер 2014 108 стр.

4.30

500+ оценок

🤝 Network Marketing 🎨 Personality Typing 🏛️ Four Temperaments 📈 Sales Methodology 🗣️ Persuasion Techniques

Selling the Invisible

— Harry Beckwith • 1997

Most marketing advice assumes a product. Here is what works when you sell only a promise.

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10 000+

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

Selling the Invisible

Most marketing advice assumes a product. Here is what works when you sell only a promise.

— Harry Beckwith 1997 252 стр.

3.94

10 000+ оценок

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

Shoe Dog

— Phil Knight • 2016

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

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300 000+

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Shoe Dog

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

— Phil Knight 2016 400 стр.

4.46

300 000+ оценок

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Get a Grip

— Gino Wickman • 2012

Your business stalled. A three-priority, five-number system ends chaos and fixes issues permanently.

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🏢 Small Business ⚙️ Business Operating Systems ❤️ Organizational Health 📖 Business Fables 🎯 Accountability Systems

Get a Grip

Your business stalled. A three-priority, five-number system ends chaos and fixes issues permanently.

— Gino Wickman 2012 336 стр.

4.19

1 000+ оценок

🏢 Small Business ⚙️ Business Operating Systems ❤️ Organizational Health 📖 Business Fables 🎯 Accountability Systems

Будда и бунтарь

— Вишен Лакьяни • 2020

Stop choosing between inner peace and outer success. A system that builds both simultaneously.

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2 000+

🧘 Conscious Business 🧭 Values-Driven Work 🔄 Identity Change 🎯 Personal Mission 🛡️ Self-Worth At Work

Будда и бунтарь

Stop choosing between inner peace and outer success. A system that builds both simultaneously.

— Вишен Лакьяни 2020 320 стр.

3.93

2 000+ оценок

🧘 Conscious Business 🧭 Values-Driven Work 🔄 Identity Change 🎯 Personal Mission 🛡️ Self-Worth At Work

The Algebra of Happiness

— Scott Galloway • 2019

A formula for happiness that treats partner choice and daily sweat as non-negotiable variables.

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8 000+

🧭 Career Strategy 🧬 Life Design 🏢 Business Memoirs 🥊 Anti-Self-Help 🏛️ Modern Stoicism

The Algebra of Happiness

A formula for happiness that treats partner choice and daily sweat as non-negotiable variables.

— Scott Galloway 2019 256 стр.

3.77

8 000+ оценок

🧭 Career Strategy 🧬 Life Design 🏢 Business Memoirs 🥊 Anti-Self-Help 🏛️ Modern Stoicism

Visual Hammer

— Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

— Laura Ries 2012 211 стр.

3.88

161 оценок

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Corporate Chanakya

— Radhakrishnan Pillai • 2010

Chanakya's statecraft for the boardroom: four powers, six traps, and ethics that outlast monopolies.

3.72

1 000+

🏛️ Ancient Management Wisdom 📜 Arthashastra ☸️ Eastern Philosophy ♟️ Corporate Strategy ⚡ Power Dynamics

Corporate Chanakya

Chanakya's statecraft for the boardroom: four powers, six traps, and ethics that outlast monopolies.

— Radhakrishnan Pillai 2010 340 стр.

3.72

1 000+ оценок

🏛️ Ancient Management Wisdom 📜 Arthashastra ☸️ Eastern Philosophy ♟️ Corporate Strategy ⚡ Power Dynamics

How to Think More About Sex

— Alain de Botton • 2012

Career advice has it backward. Fulfilling work gets found by trying things, not by introspection.

3.47

5 000+

🔄 Career Change 💼 Meaningful Work 🌊 Flow States 🎯 Intrinsic Motivation 🧪 Career Experiments

How to Think More About Sex

Career advice has it backward. Fulfilling work gets found by trying things, not by introspection.

— Alain de Botton 2012 144 стр.

3.47

5 000+ оценок

🔄 Career Change 💼 Meaningful Work 🌊 Flow States 🎯 Intrinsic Motivation 🧪 Career Experiments

Onward

— Howard Schultz • 2007

Starbucks, losing $6 million a day, asked its founder to save it without sacrificing its values.

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30 000+

🔄 Corporate Turnarounds 👔 Ceo Memoirs 🤝 People-First Business ☕ Customer Experience 🧭 Values-Driven Leadership

Onward

Starbucks, losing $6 million a day, asked its founder to save it without sacrificing its values.

— Howard Schultz 2007 350 стр.

3.86

30 000+ оценок

🔄 Corporate Turnarounds 👔 Ceo Memoirs 🤝 People-First Business ☕ Customer Experience 🧭 Values-Driven Leadership

Quantum Marketing

— Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

372

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Quantum Marketing

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

— Raja Rajamannar 2021 240 стр.

3.70

372 оценок

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

The Project50

— Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

247

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

— Tom Peters 1999

4.04

247 оценок

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

KNOWN

— Mark W. Schaefer • 2017

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

4.00

443

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

KNOWN

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

— Mark W. Schaefer 2017 257 стр.

4.00

443 оценок

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

Multiple Streams of Income

— Robert G. Allen • 1998

Nine vehicles for earning money while you sleep, from real estate to the internet.

4.04

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🔄 Income Diversification 💤 Passive Income 🏠 Real Estate Investing 🤝 Network Marketing 🌐 Internet Business

Multiple Streams of Income

Nine vehicles for earning money while you sleep, from real estate to the internet.

— Robert G. Allen 1998 336 стр.

4.04

5 000+ оценок

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Trump

— Donald J. Trump • 2004

The dealmaker's playbook: how to brand yourself, negotiate from strength, and think like a winner.

3.38

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🏢 Business Memoirs 🏷️ Personal Branding 🤝 Deal Negotiation 🎲 Calculated Risk 👥 Team Building

Trump

The dealmaker's playbook: how to brand yourself, negotiate from strength, and think like a winner.

— Donald J. Trump 2004 320 стр.

3.38

3 000+ оценок

🏢 Business Memoirs 🏷️ Personal Branding 🤝 Deal Negotiation 🎲 Calculated Risk 👥 Team Building

Project to Product

— Mik Kersten • 2018

Stop running software as projects. A product model that links engineering work to business value.

3.92

1 000+

🖥️ Software Delivery 🔄 Digital Transformation 📊 Value Stream Management 🏭 Lean Methodology 📦 Product Management

Project to Product

Stop running software as projects. A product model that links engineering work to business value.

— Mik Kersten 2018 336 стр.

3.92

1 000+ оценок

🖥️ Software Delivery 🔄 Digital Transformation 📊 Value Stream Management 🏭 Lean Methodology 📦 Product Management

The Genius of Israel

— Dan Senor • 2023

Happiness, fertility, and trust are plummeting worldwide except in one divided, embattled nation.

4.38

1 000+

🛡️ National Resilience 🤝 Social Cohesion 🪖 Military And Society 🚀 Startup Ecosystems 👶 Population And Society

The Genius of Israel

Happiness, fertility, and trust are plummeting worldwide except in one divided, embattled nation.

— Dan Senor 2023 336 стр.

4.38

1 000+ оценок

🛡️ National Resilience 🤝 Social Cohesion 🪖 Military And Society 🚀 Startup Ecosystems 👶 Population And Society

Zero to One, Start Now Get Perfect Later, Shoe Dog A Memoir by the Creator of Nike, [Hardcover] Crushing It 4 Books Collection Set

— Peter Thiel • 2020

The best businesses are monopolies hiding in plain sight, built on truths nobody else believes.

4.35

500+

🚀 Startup Strategy 🔄 Contrarian Thinking 🧱 First Principles 🏰 Competitive Advantage 📢 Sales And Distribution

Zero to One, Start Now Get Perfect Later, Shoe Dog A Memoir by the Creator of Nike, [Hardcover] Crushing It 4 Books Collection Set

The best businesses are monopolies hiding in plain sight, built on truths nobody else believes.

— Peter Thiel 2020

4.35

500+ оценок

🚀 Startup Strategy 🔄 Contrarian Thinking 🧱 First Principles 🏰 Competitive Advantage 📢 Sales And Distribution

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