Дизайн

Великий дизайн формирует каждый аспект нашего мира — от цифровых интерфейсов, которыми мы пользуемся ежедневно, до творческих процессов, движущих инновациями и решением проблем. Эти книги исследуют принципы, методологии и преобразующую силу дизайн-мышления в различных дисциплинах, предлагая практические фреймворки и вдохновение для создания более интуитивных, осмысленных и ориентированных на человека решений.

Дизайн Саммари книг

Геймификация в бизнесе

— Гейб Зикерман • 2011

Why most badges fail: the motivation design that turns app users into players.

3.65

490

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

Геймификация в бизнесе

Why most badges fail: the motivation design that turns app users into players.

— Гейб Зикерман 2011 182 стр.

3.65

490 оценок

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

Drawing the Head and Hands

— Andrew Loomis • 1956

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

4.23

6 000+

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

Drawing the Head and Hands

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

— Andrew Loomis 1956 154 стр.

4.23

6 000+ оценок

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

Вы обращаете внимание на мелочи? Маленькие данные – ключ к пониманию больших трендов

— Мартин Линдстром • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

2 000+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Вы обращаете внимание на мелочи? Маленькие данные – ключ к пониманию больших трендов

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

— Мартин Линдстром 2016 256 стр.

3.78

2 000+ оценок

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Site Reliability Engineering

— Betsy Beyer • 2016

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

4.21

2 000+

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Site Reliability Engineering

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

— Betsy Beyer 2016 550 стр.

4.21

2 000+ оценок

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Presentation Zen Design

— Garr Reynolds • 2009

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

4.19

1 000+

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

Presentation Zen Design

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

— Garr Reynolds 2009 240 стр.

4.19

1 000+ оценок

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

Shoe Dog

— Phil Knight • 2016

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

4.46

300 000+

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Shoe Dog

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

— Phil Knight 2016 400 стр.

4.46

300 000+ оценок

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Visual Hammer

— Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

— Laura Ries 2012 211 стр.

3.88

161 оценок

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Картирование опыта

— Джеймс Калбах • 2015

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

4.11

500+

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Картирование опыта

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

— Джеймс Калбах 2015 379 стр.

4.11

500+ оценок

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

The Project50

— Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

247

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

— Tom Peters 1999

4.04

247 оценок

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

Measuring the User Experience

— Thomas Tullis • 2008

Three metrics that show exactly where users get stuck: task success, time, and errors.

4.08

500+

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

Measuring the User Experience

Three metrics that show exactly where users get stuck: task success, time, and errors.

— Thomas Tullis 2008 320 стр.

4.08

500+ оценок

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

The Gamer's Brain

— Celia Hodent • 2017

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

4.29

231

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

The Gamer's Brain

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

— Celia Hodent 2017 272 стр.

4.29

231 оценок

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

Modern Software Engineering

— David Farley • 2021

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

4.16

1 000+

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

Modern Software Engineering

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

— David Farley 2021 256 стр.

4.16

1 000+ оценок

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

The Little Dictionary of Fashion

— Christian Dior • 1954

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

4.01

1 000+

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

The Little Dictionary of Fashion

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

— Christian Dior 1954 128 стр.

4.01

1 000+ оценок

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

Management 3.0

— Юрген Аппело • 2010

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

4.15

2 000+

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Management 3.0

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

— Юрген Аппело 2010 621 стр.

4.15

2 000+ оценок

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Designing Games

— Tynan Sylvester • 2013

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

4.47

500+

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Designing Games

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

— Tynan Sylvester 2013 413 стр.

4.47

500+ оценок

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Making Things Happen

— Scott Berkun • 2001

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

3.97

5 000+

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

Making Things Happen

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

— Scott Berkun 2001 408 стр.

3.97

5 000+ оценок

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

Fashion Brands

— Mark Tungate • 2005

Clothes are secondary. The brand is the product, sold long before you enter the store.

3.90

267

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

Fashion Brands

Clothes are secondary. The brand is the product, sold long before you enter the store.

— Mark Tungate 2005 272 стр.

3.90

267 оценок

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

A More Beautiful Question

— Warren Berger • 2014

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

3.96

6 000+

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

A More Beautiful Question

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

— Warren Berger 2014 272 стр.

3.96

6 000+ оценок

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

Tidy First?

— Kent Beck • 2023

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

3.92

1 000+

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

Tidy First?

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

— Kent Beck 2023 122 стр.

3.92

1 000+ оценок

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

The Employee Experience Advantage

— Jacob Morgan • 2017

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

3.83

432

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

The Employee Experience Advantage

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

— Jacob Morgan 2017 304 стр.

3.83

432 оценок

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

Jab, Jab, Jab, Right Hook

— Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9 000+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook

Give value long before you sell, and make every post feel native to its platform.

— Gary Vaynerchuk 2013 195 стр.

3.95

9 000+ оценок

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Branding

— Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding

Why most brands look the same and the disciplined process that makes yours the exception.

— Michael Johnson 2016 320 стр.

4.32

294 оценок

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

One Plus One Equals Three

— Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

1 000+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

— Dave Trott 2015 256 стр.

4.19

1 000+ оценок

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

Outcomes Over Output

— Josh Seiden • 2019

Stop asking what to build and start asking what your customers should do differently.

4.33

1 000+

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Outcomes Over Output

Stop asking what to build and start asking what your customers should do differently.

— Josh Seiden 2019 86 стр.

4.33

1 000+ оценок

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Wabi Sabi

— Nobuo Suzuki • 2021

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

4.20

1 000+

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Wabi Sabi

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

— Nobuo Suzuki 2021 192 стр.

4.20

1 000+ оценок

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Искры радости

— Мари Кондо • 2012

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

3.89

44 000+

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

Искры радости

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

— Мари Кондо 2012 291 стр.

3.89

44 000+ оценок

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

Strategic Writing for UX

— Torrey Podmajersky • 2019

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

4.22

500+

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

Strategic Writing for UX

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

— Torrey Podmajersky 2019 192 стр.

4.22

500+ оценок

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

Little Bets

— Peter Sims • 2011

Big visions are overrated. Real innovators run dozens of small experiments instead.

3.77

4 000+

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

Little Bets

Big visions are overrated. Real innovators run dozens of small experiments instead.

— Peter Sims 2011 224 стр.

3.77

4 000+ оценок

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

Дизайн-мышление

— Томас Локвуд • 2009

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

3.85

451

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

Дизайн-мышление

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

— Томас Локвуд 2009 304 стр.

3.85

451 оценок

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

SuperBetter

— Джейн Макгонигал • 2015

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

3.94

2 000+

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

SuperBetter

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

— Джейн Макгонигал 2015 480 стр.

3.94

2 000+ оценок

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

Art as Therapy

— Alain de Botton • 2013

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

4.08

4 000+

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

Art as Therapy

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

— Alain de Botton 2013 240 стр.

4.08

4 000+ оценок

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

The Fourth Transformation

— Robert Scoble • 2016

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

3.75

492

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

The Fourth Transformation

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

— Robert Scoble 2016 163 стр.

3.75

492 оценок

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

The End of Fashion

— Teri Agins • 1999

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

3.87

1 000+

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The End of Fashion

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

— Teri Agins 1999 352 стр.

3.87

1 000+ оценок

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The Product Book

— Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

1 000+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

The Product Book

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

— Product School 2017 314 стр.

4.09

1 000+ оценок

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

Sludge

— Cass R. Sunstein • 2021

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

3.34

354

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

Sludge

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

— Cass R. Sunstein 2021 155 стр.

3.34

354 оценок

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

UX для бережливых стартапов

— Лора Кляйн • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2 000+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

UX для бережливых стартапов

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

— Лора Кляйн 2013 233 стр.

4.10

2 000+ оценок

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

Сторителлинг в видеоиграх

— Эван Сколник • 2014

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

3.99

500+

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

Сторителлинг в видеоиграх

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

— Эван Сколник 2014 208 стр.

3.99

500+ оценок

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

Геймифицируй это

— Брайан Бёрк • 2014

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

3.44

500+

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Геймифицируй это

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

— Брайан Бёрк 2014 162 стр.

3.44

500+ оценок

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Click

— Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

372

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Click

Find what customers actually want in five days, with five people, before you build anything.

— Jake Knapp 2025 240 стр.

4.10

372 оценок

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Дизайн-мышление в бизнесе

— Роберто Верганти • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Дизайн-мышление в бизнесе

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

— Роберто Верганти 2009 288 стр.

4.00

498 оценок

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

The Win Without Pitching Manifesto

— Blair Enns • 2010

The pitch is the enemy: how creative firms win clients without giving away their thinking.

4.44

2 000+

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

The Win Without Pitching Manifesto

The pitch is the enemy: how creative firms win clients without giving away their thinking.

— Blair Enns 2010 144 стр.

4.44

2 000+ оценок

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

Маркетинг для состояний сознания

— Уилл Лич • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Маркетинг для состояний сознания

Swap customer surveys for brain science: four levers that sell to the automatic mind.

— Уилл Лич 2018 260 стр.

4.13

182 оценок

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Obsessed

— Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

500+

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

— Emily Heyward 2020 238 стр.

3.96

500+ оценок

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Making and Breaking the Grid

— Timothy Samara • 2003

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

3.88

4 000+

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

Making and Breaking the Grid

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

— Timothy Samara 2003 208 стр.

3.88

4 000+ оценок

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

The Workshop Survival Guide

— Rob Fitzpatrick • 2019

Design workshops backward: specific outcomes first, slides last, format matched to content.

4.36

485

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Workshop Survival Guide

Design workshops backward: specific outcomes first, slides last, format matched to content.

— Rob Fitzpatrick 2019 221 стр.

4.36

485 оценок

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Choice Factory

— Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

1 000+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

— Richard Shotton 2018 202 стр.

4.11

1 000+ оценок

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

Необычный сервис

— Фрэнсис Фрей • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

500+

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Необычный сервис

The counterintuitive rule of service: to be great, you must first decide where to be bad.

— Фрэнсис Фрей 2012 272 стр.

4.01

500+ оценок

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Кровь, пот и пиксели. Обратная сторона индустрии видеоигр

— Джейсон Шрейер • 2017

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

4.20

24 000+

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

Кровь, пот и пиксели. Обратная сторона индустрии видеоигр

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

— Джейсон Шрейер 2017 278 стр.

4.20

24 000+ оценок

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

The World Beyond Your Head

— Matthew B. Crawford • 2015

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

3.79

2 000+

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

The World Beyond Your Head

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

— Matthew B. Crawford 2015 257 стр.

3.79

2 000+ оценок

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

Designing Regenerative Cultures

— Daniel Christian Wahl • 2016

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

4.24

223

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

Designing Regenerative Cultures

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

— Daniel Christian Wahl 2016 288 стр.

4.24

223 оценок

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

Назад 4 5 6 7 8 Далее

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M