경영

리더십, 생산성, 조직 전략에 대한 전문적인 통찰을 통해 역동적인 현대 비즈니스의 세계가 생생하게 펼쳐집니다. 이 실용적인 가이드와 영감을 주는 성공 사례들은 노련한 경영자와 야심 찬 기업가 모두에게 도전을 극복하고, 팀에 영감을 불어넣으며, 의미 있는 성장을 이끌어갈 검증된 프레임워크를 제공합니다.

경영 도서 요약

Crucial Conversations Tools for Talking When Stakes Are High

저자: Kerry Patterson • 2002

The playbook for the conversations you dread: say hard things without destroying the relationship.

4.07

83,000+

🗣️ Difficult Conversations 🤝 Conflict Resolution 💼 Workplace Communication 🛡️ Psychological Safety 🧘 Emotional Regulation

Crucial Conversations Tools for Talking When Stakes Are High

The playbook for the conversations you dread: say hard things without destroying the relationship.

저자: Kerry Patterson 2002 273 페이지

4.07

83,000+ 개의 평점

🗣️ Difficult Conversations 🤝 Conflict Resolution 💼 Workplace Communication 🛡️ Psychological Safety 🧘 Emotional Regulation

임대 부동산 투자의 교과서

저자: 브랜든 터너 • 2015

The buy-and-hold playbook: how to find, fund, and manage rental properties that actually make money.

4.37

7,000+

🏠 Rental Properties 📈 Buy And Hold Investing 💰 Real Estate Finance 🕊️ Financial Independence 💸 Passive Income

임대 부동산 투자의 교과서

The buy-and-hold playbook: how to find, fund, and manage rental properties that actually make money.

저자: 브랜든 터너 2015 347 페이지

4.37

7,000+ 개의 평점

🏠 Rental Properties 📈 Buy And Hold Investing 💰 Real Estate Finance 🕊️ Financial Independence 💸 Passive Income

에픽 콘텐츠 마케팅

저자: 조 풀리지 • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1,000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

에픽 콘텐츠 마케팅

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

저자: 조 풀리지 2013 332 페이지

3.96

1,000+ 개의 평점

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

The Culture Map

저자: Erin Meyer • 2014

Eight hidden cultural scales explain why your brilliance in Stockholm is incompetence in Shanghai.

4.33

30,000+

🌍 Cross-Cultural Management 👥 Multinational Teams 📐 Cultural Dimensions 👁️ Cultural Awareness 📏 Hofstede Dimensions

The Culture Map

Eight hidden cultural scales explain why your brilliance in Stockholm is incompetence in Shanghai.

저자: Erin Meyer 2014 277 페이지

4.33

30,000+ 개의 평점

🌍 Cross-Cultural Management 👥 Multinational Teams 📐 Cultural Dimensions 👁️ Cultural Awareness 📏 Hofstede Dimensions

위대한 멘탈 모델

저자: 셰인 패리시 • 2018

Nine thinking tools from philosophy, physics, and biology that upgrade every decision you make.

4.07

10,000+

🧠 Mental Models 🔧 Decision Frameworks 🔄 Systems Thinking 🧮 Rationality 🔍 Critical Thinking

위대한 멘탈 모델

Nine thinking tools from philosophy, physics, and biology that upgrade every decision you make.

저자: 셰인 패리시 2018 183 페이지

4.07

10,000+ 개의 평점

🧠 Mental Models 🔧 Decision Frameworks 🔄 Systems Thinking 🧮 Rationality 🔍 Critical Thinking

백만 달러의 습관

저자: 브라이언 트레이시 • 1999

The specific routines that predict your income, and how to lock them in so they stick.

4.00

3,000+

💰 Wealth Building 🧱 Habit Formation ⏰ Time Management 🎯 Goal Setting 💼 Sales Skills

백만 달러의 습관

The specific routines that predict your income, and how to lock them in so they stick.

저자: 브라이언 트레이시 1999 293 페이지

4.00

3,000+ 개의 평점

💰 Wealth Building 🧱 Habit Formation ⏰ Time Management 🎯 Goal Setting 💼 Sales Skills

Emotional Intelligence Habits

저자: Travis Bradberry • 2023

The four emotional skills linked to a $29,000 raise, and the daily practices that build them.

4.18

500+

🧠 Emotional Intelligence 🔄 Habit Formation 🤝 Social Skills 🕊️ Conflict Resolution 😌 Stress Management

Emotional Intelligence Habits

The four emotional skills linked to a $29,000 raise, and the daily practices that build them.

저자: Travis Bradberry 2023 432 페이지

4.18

500+ 개의 평점

🧠 Emotional Intelligence 🔄 Habit Formation 🤝 Social Skills 🕊️ Conflict Resolution 😌 Stress Management

Sensemaking in Organizations

저자: Karl E. Weick • 1995

Organizations don't just respond to reality. They create it together, story by story.

4.07

138

🏢 Organizational Behavior 🧱 Social Constructionism 🧠 Organizational Cognition 🌫️ Ambiguity Management 📖 Organizational Narrative

Sensemaking in Organizations

Organizations don't just respond to reality. They create it together, story by story.

저자: Karl E. Weick 1995 248 페이지

4.07

138 개의 평점

🏢 Organizational Behavior 🧱 Social Constructionism 🧠 Organizational Cognition 🌫️ Ambiguity Management 📖 Organizational Narrative

Organizational Culture and Leadership

저자: Edgar H. Schein • 1985

What leaders measure, reward, and panic over builds culture far more than what they proclaim.

4.07

2,000+

🏢 Organizational Culture 👥 Group Dynamics 📊 Organizational Behavior 🔄 Organizational Development 🔗 Systems Thinking

Organizational Culture and Leadership

What leaders measure, reward, and panic over builds culture far more than what they proclaim.

저자: Edgar H. Schein 1985 437 페이지

4.07

2,000+ 개의 평점

🏢 Organizational Culture 👥 Group Dynamics 📊 Organizational Behavior 🔄 Organizational Development 🔗 Systems Thinking

The 7 Habits of Highly Effective People

저자: Stephen R. Covey • 1989

Effectiveness begins by choosing your response, then ordering your days around what matters most.

4.16

800,000+

⚙️ Personal Productivity 🧭 Self-Leadership 🔁 Habit Formation ⏳ Time Management 🎯 Personal Responsibility

The 7 Habits of Highly Effective People

Effectiveness begins by choosing your response, then ordering your days around what matters most.

저자: Stephen R. Covey 1989 372 페이지

4.16

800,000+ 개의 평점

⚙️ Personal Productivity 🧭 Self-Leadership 🔁 Habit Formation ⏳ Time Management 🎯 Personal Responsibility

1등의 습관

저자: 찰스 두히그 • 2016

Productivity relies on meaningful choices, safe teams, and stretch goals that drive real growth.

3.90

36,000+

🏢 Organizational Psychology ⚡ Workplace Productivity 🎯 Goal Setting Frameworks 🛡️ Psychological Safety 🧠 Mental Models

1등의 습관

Productivity relies on meaningful choices, safe teams, and stretch goals that drive real growth.

저자: 찰스 두히그 2016 400 페이지

3.90

36,000+ 개의 평점

🏢 Organizational Psychology ⚡ Workplace Productivity 🎯 Goal Setting Frameworks 🛡️ Psychological Safety 🧠 Mental Models

Sales EQ

저자: 젭 블라운트 • 2017

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

4.28

1,000+

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Sales EQ

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

저자: 젭 블라운트 2017 320 페이지

4.28

1,000+ 개의 평점

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Think Faster, Talk Smarter

저자: Matt Abrahams • 2023

Spontaneous speaking is a system: the frameworks and reframes that replace panic with poise.

3.69

4,000+

🎤 Public Speaking 🗣️ Communication Skills 💼 Business Communication 👋 Small Talk 👂 Listening Skills

Think Faster, Talk Smarter

Spontaneous speaking is a system: the frameworks and reframes that replace panic with poise.

저자: Matt Abrahams 2023 304 페이지

3.69

4,000+ 개의 평점

🎤 Public Speaking 🗣️ Communication Skills 💼 Business Communication 👋 Small Talk 👂 Listening Skills

정리하는 뇌

저자: 대니얼 J. 레비틴 • 2014

Attention bandwidth: 120 bits per second. Two conversations fill it. Defend the rest.

3.65

14,000+

🌊 Information Overload 💼 Knowledge Work 🎯 Attention Management 🧠 Memory Systems 📋 Productivity Systems

정리하는 뇌

Attention bandwidth: 120 bits per second. Two conversations fill it. Defend the rest.

저자: 대니얼 J. 레비틴 2014 528 페이지

3.65

14,000+ 개의 평점

🌊 Information Overload 💼 Knowledge Work 🎯 Attention Management 🧠 Memory Systems 📋 Productivity Systems

잽, 잽, 잽, 라이트 훅

저자: 게리 바이너척 • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9,000+

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

잽, 잽, 잽, 라이트 훅

Three value posts for every ask: the platform-by-platform craft of social media.

저자: 게리 바이너척 2013 195 페이지

3.95

9,000+ 개의 평점

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

The Luxury Strategy

저자: Jean-Noël Kapferer • 2008

High prices increase desire, scarcity beats availability, and the customer is never king.

4.24

500+

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

The Luxury Strategy

High prices increase desire, scarcity beats availability, and the customer is never king.

저자: Jean-Noël Kapferer 2008 384 페이지

4.24

500+ 개의 평점

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

배를 돌려라!

저자: L. 데이비드 마르케 • 2013

What happens when a submarine captain gives away control: worst crew to best in the fleet.

4.23

21,000+

🪖 Military Leadership 🏢 Organizational Culture 🔀 Distributed Leadership 🛡️ Psychological Safety ⚙️ Operational Discipline

배를 돌려라!

What happens when a submarine captain gives away control: worst crew to best in the fleet.

저자: L. 데이비드 마르케 2013 272 페이지

4.23

21,000+ 개의 평점

🪖 Military Leadership 🏢 Organizational Culture 🔀 Distributed Leadership 🛡️ Psychological Safety ⚙️ Operational Discipline

리더십의 5가지 레벨

저자: 존 C. 맥스웰 • 2011

From title-based authority to legacy-building influence: the five shifts every leader must make.

4.28

7,000+

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

리더십의 5가지 레벨

From title-based authority to legacy-building influence: the five shifts every leader must make.

저자: 존 C. 맥스웰 2011

4.28

7,000+ 개의 평점

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

슬로우 프로덕티비티

저자: 칼 뉴포트 • 2024

Busyness is performance, not productivity. Do less, slow down, and let quality earn your freedom.

3.67

26,000+

🖥️ Knowledge Work ✂️ Doing Less 🌱 Sustainable Productivity 🐢 Slow Living 💎 Quality Over Quantity

슬로우 프로덕티비티

Busyness is performance, not productivity. Do less, slow down, and let quality earn your freedom.

저자: 칼 뉴포트 2024 244 페이지

3.67

26,000+ 개의 평점

🖥️ Knowledge Work ✂️ Doing Less 🌱 Sustainable Productivity 🐢 Slow Living 💎 Quality Over Quantity

How to Make a Few Billion Dollars

저자: Brad Jacobs • 2024

Ride a megatrend, buy companies, and hire people smarter than you. A billionaire's formula.

3.93

2,000+

🤝 Mergers And Acquisitions 🔄 Serial Entrepreneurship 🌟 Talent Strategy 🏢 Corporate Culture 📈 Megatrend Investing

How to Make a Few Billion Dollars

Ride a megatrend, buy companies, and hire people smarter than you. A billionaire's formula.

저자: Brad Jacobs 2024 272 페이지

3.93

2,000+ 개의 평점

🤝 Mergers And Acquisitions 🔄 Serial Entrepreneurship 🌟 Talent Strategy 🏢 Corporate Culture 📈 Megatrend Investing

Experiential Marketing

저자: Bernd H. Schmitt • 1999

Stop selling features and benefits. Five experience types and the tools to build them.

3.85

112

🏷️ Brand Experience 🧩 Customer Experience 👁️ Sensory Marketing ❤️ Emotional Branding 🎨 Experiential Design

Experiential Marketing

Stop selling features and benefits. Five experience types and the tools to build them.

저자: Bernd H. Schmitt 1999 304 페이지

3.85

112 개의 평점

🏷️ Brand Experience 🧩 Customer Experience 👁️ Sensory Marketing ❤️ Emotional Branding 🎨 Experiential Design

팀 오브 팀스

저자: 스탠리 매크리스털 • 2015

A general beat a fast-moving insurgency by scrapping his own chain of command.

4.14

13,000+

🏗️ Organizational Design 🔀 Decentralization 🎖️ Military Leadership 🔄 Adaptive Organizations 🔍 Radical Transparency

팀 오브 팀스

A general beat a fast-moving insurgency by scrapping his own chain of command.

저자: 스탠리 매크리스털 2015 304 페이지

4.14

13,000+ 개의 평점

🏗️ Organizational Design 🔀 Decentralization 🎖️ Military Leadership 🔄 Adaptive Organizations 🔍 Radical Transparency

제5경영

저자: 피터 M. 센게 • 1990

Four disciplines aren't enough. The fifth reveals why your best fixes keep making things worse.

3.94

36,000+

🏢 Organizational Learning 🔄 Systems Thinking 🧠 Mental Models 👥 Team Dynamics 🪞 Reflective Practice

제5경영

Four disciplines aren't enough. The fifth reveals why your best fixes keep making things worse.

저자: 피터 M. 센게 1990 445 페이지

3.94

36,000+ 개의 평점

🏢 Organizational Learning 🔄 Systems Thinking 🧠 Mental Models 👥 Team Dynamics 🪞 Reflective Practice

Leadership

저자: Peter G. Northouse • 1997

Ten leadership frameworks in one textbook: from traits to ethics, the field's standard text.

3.86

3,000+

📚 Leadership Theory 🏢 Organizational Behavior 🎓 Management Education 🤝 Followership ⚡ Power And Influence

Leadership

Ten leadership frameworks in one textbook: from traits to ethics, the field's standard text.

저자: Peter G. Northouse 1997

3.86

3,000+ 개의 평점

📚 Leadership Theory 🏢 Organizational Behavior 🎓 Management Education 🤝 Followership ⚡ Power And Influence

이기는 게임을 넘어서

저자: 사이먼 시넥 • 2017

Winning is a fiction. The companies that survive decades chase a purpose, not a finish line.

4.16

29,000+

🎯 Purpose-Driven Business 🤝 Trust In Leadership ⏳ Long-Term Thinking 🔄 Adaptive Strategy ♟️ Strategic Thinking

이기는 게임을 넘어서

Winning is a fiction. The companies that survive decades chase a purpose, not a finish line.

저자: 사이먼 시넥 2017 251 페이지

4.16

29,000+ 개의 평점

🎯 Purpose-Driven Business 🤝 Trust In Leadership ⏳ Long-Term Thinking 🔄 Adaptive Strategy ♟️ Strategic Thinking

위너 이펙트

저자: 이언 H. 로버트슨 • 2012

Winning rewires your brain to win again, and the same chemistry eventually blinds the powerful.

3.77

500+

⚡ Power Dynamics 🏆 Success Psychology 👥 Leadership Psychology 🧪 Hormones And Behavior 🔄 Feedback Loops

위너 이펙트

Winning rewires your brain to win again, and the same chemistry eventually blinds the powerful.

저자: 이언 H. 로버트슨 2012 321 페이지

3.77

500+ 개의 평점

⚡ Power Dynamics 🏆 Success Psychology 👥 Leadership Psychology 🧪 Hormones And Behavior 🔄 Feedback Loops

그냥 들어라

저자: 마크 골스턴 • 2009

Most communication fails because nobody feels understood. A psychiatrist shows what to do about it.

4.06

9,000+

💬 Communication Skills 🧘 Emotional Regulation 👂 Active Listening 🗣️ Difficult Conversations 🕊️ De-Escalation

그냥 들어라

Most communication fails because nobody feels understood. A psychiatrist shows what to do about it.

저자: 마크 골스턴 2009 234 페이지

4.06

9,000+ 개의 평점

💬 Communication Skills 🧘 Emotional Regulation 👂 Active Listening 🗣️ Difficult Conversations 🕊️ De-Escalation

디스 이즈 마케팅

저자: 세스 고딘 • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17,000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

디스 이즈 마케팅

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

저자: 세스 고딘 2018 288 페이지

3.92

17,000+ 개의 평점

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Getting to Yes

저자: Roger Fisher • 1981

Most people negotiate like they're in court. Here's how to negotiate like a problem solver.

3.93

87,000+

🎯 Negotiation Strategy 🕊️ Conflict Resolution 📚 Harvard Negotiation ⚡ Negotiation Power 🌟 Win-Win Negotiation

Getting to Yes

Most people negotiate like they're in court. Here's how to negotiate like a problem solver.

저자: Roger Fisher 1981 224 페이지

3.93

87,000+ 개의 평점

🎯 Negotiation Strategy 🕊️ Conflict Resolution 📚 Harvard Negotiation ⚡ Negotiation Power 🌟 Win-Win Negotiation

Power And Prediction

저자: Ajay Agrawal • 2022

AI works. Now the long, slow work of rebuilding everything around it begins.

4.22

7,000+

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

Power And Prediction

AI works. Now the long, slow work of rebuilding everything around it begins.

저자: Ajay Agrawal 2022 256 페이지

4.22

7,000+ 개의 평점

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

Why We Buy

저자: Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

13,000+

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Why We Buy

The hidden choreography of shoppers, decoded from thousands of hours of store video.

저자: Paco Underhill 1999 256 페이지

3.88

13,000+ 개의 평점

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

불프로그의 지혜

저자: 윌리엄 H. 맥레이븐 • 2023

Twelve military-tested rules for leading under pressure: no fluff, no theory, just what works.

4.40

8,000+

🎖️ Military Leadership 👔 Executive Leadership 🤝 Trust Building 🫡 Command Principles 💬 Team Communication

불프로그의 지혜

Twelve military-tested rules for leading under pressure: no fluff, no theory, just what works.

저자: 윌리엄 H. 맥레이븐 2023 224 페이지

4.40

8,000+ 개의 평점

🎖️ Military Leadership 👔 Executive Leadership 🤝 Trust Building 🫡 Command Principles 💬 Team Communication

The Six Disciplines of Strategic Thinking

저자: Michael D. Watkins • 2024

Spotting threats before competitors do isn't a gift; six trainable mental skills drive it.

3.88

500+

♟️ Strategic Leadership 🧠 Mental Models For Leaders 🔗 Systems Thinking 🌊 Adaptive Leadership 🔍 Problem Solving Frameworks

The Six Disciplines of Strategic Thinking

Spotting threats before competitors do isn't a gift; six trainable mental skills drive it.

저자: Michael D. Watkins 2024 192 페이지

3.88

500+ 개의 평점

♟️ Strategic Leadership 🧠 Mental Models For Leaders 🔗 Systems Thinking 🌊 Adaptive Leadership 🔍 Problem Solving Frameworks

Choose Your Enemies Wisely

저자: Patrick Bet-David • 2023

Most plans ignore the one factor that drives everything: the enemy you choose.

4.30

1,000+

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

Choose Your Enemies Wisely

Most plans ignore the one factor that drives everything: the enemy you choose.

저자: Patrick Bet-David 2023 304 페이지

4.30

1,000+ 개의 평점

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

몰입의 힘

저자: 짐 뢰어 • 2003

Time is fixed. Energy expands with training. The key is pushing hard, then recovering on purpose.

3.98

15,000+

🪫 Energy Management 🧠 Performance Psychology 🌊 Stress Recovery Cycles ⚖️ Work-Life Balance 🔄 Habit Formation

몰입의 힘

Time is fixed. Energy expands with training. The key is pushing hard, then recovering on purpose.

저자: 짐 뢰어 2003 256 페이지

3.98

15,000+ 개의 평점

🪫 Energy Management 🧠 Performance Psychology 🌊 Stress Recovery Cycles ⚖️ Work-Life Balance 🔄 Habit Formation

스프린트

저자: 제이크 냅 • 2016

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

4.18

23,000+

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

스프린트

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

저자: 제이크 냅 2016 274 페이지

4.18

23,000+ 개의 평점

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

도요타 방식의 린 리더십

저자: 제프리 K. 라이커 • 2011

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

4.07

1,000+

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

도요타 방식의 린 리더십

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

저자: 제프리 K. 라이커 2011 321 페이지

4.07

1,000+ 개의 평점

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

This Is Strategy

저자: Seth Godin • 2024

The best strategies don't wrestle the system. They let the system do the work.

3.54

500+

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

This Is Strategy

The best strategies don't wrestle the system. They let the system do the work.

저자: Seth Godin 2024 256 페이지

3.54

500+ 개의 평점

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

Valuation

저자: McKinsey & Company Inc. • 2000

Growth can destroy value when returns stay below cost. The framework that prevents it.

4.29

1,000+

🏢 Corporate Valuation 💰 Discounted Cash Flow 💸 Cost Of Capital 📊 Financial Modeling 📈 Shareholder Value

Valuation

Growth can destroy value when returns stay below cost. The framework that prevents it.

저자: McKinsey & Company Inc. 2000 739 페이지

4.29

1,000+ 개의 평점

🏢 Corporate Valuation 💰 Discounted Cash Flow 💸 Cost Of Capital 📊 Financial Modeling 📈 Shareholder Value

리더의 용기

저자: 브레네 브라운 • 2018

Soft skills aren't soft: vulnerability, empathy, and trust are the real work of leading.

4.17

100,000+

🏢 Organizational Culture 🧠 Emotional Intelligence In Leadership 🛡️ Courageous Leadership 🌱 Emotional Resilience 🤝 Trust Building

리더의 용기

Soft skills aren't soft: vulnerability, empathy, and trust are the real work of leading.

저자: 브레네 브라운 2018 320 페이지

4.17

100,000+ 개의 평점

🏢 Organizational Culture 🧠 Emotional Intelligence In Leadership 🛡️ Courageous Leadership 🌱 Emotional Resilience 🤝 Trust Building

진화된 마케팅 그로스 해킹

저자: 션 엘리스 • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

5,000+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

진화된 마케팅 그로스 해킹

Build a team that runs 30 growth experiments a week; here is the structure and process.

저자: 션 엘리스 2017 320 페이지

4.11

5,000+ 개의 평점

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

디즈니가 당신의 병원을 운영한다면

저자: 프레드 리 • 2004

Patients compare your hospital to Disney, not the one across town. Courtesy decides who wins.

4.01

1,000+

🏥 Healthcare Management 🤲 Patient Experience 🏛️ Organizational Culture 💪 Employee Empowerment 🔄 Continuous Improvement

디즈니가 당신의 병원을 운영한다면

Patients compare your hospital to Disney, not the one across town. Courtesy decides who wins.

저자: 프레드 리 2004 216 페이지

4.01

1,000+ 개의 평점

🏥 Healthcare Management 🤲 Patient Experience 🏛️ Organizational Culture 💪 Employee Empowerment 🔄 Continuous Improvement

하이 그로스 핸드북

저자: 엘라드 길 • 2018

The playbook for scaling from ten to ten thousand without the usual breakdowns.

4.08

2,000+

📈 Startup Scaling 🤝 Hiring Playbooks 🏗️ Organizational Design 🌱 Culture Building 💰 Venture Capital

하이 그로스 핸드북

The playbook for scaling from ten to ten thousand without the usual breakdowns.

저자: 엘라드 길 2018 344 페이지

4.08

2,000+ 개의 평점

📈 Startup Scaling 🤝 Hiring Playbooks 🏗️ Organizational Design 🌱 Culture Building 💰 Venture Capital

원 투 매니

저자: 제이슨 플래들리엔 • 2018

Most webinars fail because they teach. The four-stage sequence that sells instead.

4.53

160

🌐 Internet Marketing 🔽 Sales Funnels 📬 Direct Response 💻 Online Presentations 📊 Conversion Optimization

원 투 매니

Most webinars fail because they teach. The four-stage sequence that sells instead.

저자: 제이슨 플래들리엔 2018 348 페이지

4.53

160 개의 평점

🌐 Internet Marketing 🔽 Sales Funnels 📬 Direct Response 💻 Online Presentations 📊 Conversion Optimization

브랜드는 어떻게 아이콘이 되는가

저자: 더글러스 B. 홀트 • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

392

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

브랜드는 어떻게 아이콘이 되는가

Brands become icons by telling myths that resolve cultural tensions.

저자: 더글러스 B. 홀트 2004 288 페이지

3.84

392 개의 평점

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

시간 관리

저자: 브라이언 트레이시 • 2014

A veteran coach's system for gaining two extra hours a day by doing less, not more.

4.12

2,000+

⏳ Time Management 🔢 Task Prioritization 🐌 Procrastination 🤝 Delegation Skills 🏢 Workplace Productivity

시간 관리

A veteran coach's system for gaining two extra hours a day by doing less, not more.

저자: 브라이언 트레이시 2014 112 페이지

4.12

2,000+ 개의 평점

⏳ Time Management 🔢 Task Prioritization 🐌 Procrastination 🤝 Delegation Skills 🏢 Workplace Productivity

기브 앤 테이크

저자: 애덤 그랜트 • 2013

Why helping others drives your success more than taking ever could.

4.07

40,000+

🧠 Organizational Psychology 🤲 Altruism 🔗 Networking 👥 Collaboration 🌱 Talent Development

기브 앤 테이크

Why helping others drives your success more than taking ever could.

저자: 애덤 그랜트 2013 321 페이지

4.07

40,000+ 개의 평점

🧠 Organizational Psychology 🤲 Altruism 🔗 Networking 👥 Collaboration 🌱 Talent Development

나의 광고 인생과 과학적 광고

저자: 클로드 C. 홉킨스 • 1923

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

4.23

1,000+

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing 🧠 Consumer Psychology 📏 Testing And Measurement

나의 광고 인생과 과학적 광고

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

저자: 클로드 C. 홉킨스 1923 336 페이지

4.23

1,000+ 개의 평점

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing 🧠 Consumer Psychology 📏 Testing And Measurement

창업자의 딜레마

저자: 노암 와서먼 • 2011

Not the market. Not the product. The data points to founder decisions as the real startup killer.

4.02

5,000+

🚀 Early Stage Startups 👥 Founding Teams 💰 Equity Structure 🧑‍💼 Startup Hiring 💼 Investor Dynamics

창업자의 딜레마

Not the market. Not the product. The data points to founder decisions as the real startup killer.

저자: 노암 와서먼 2011 480 페이지

4.02

5,000+ 개의 평점

🚀 Early Stage Startups 👥 Founding Teams 💰 Equity Structure 🧑‍💼 Startup Hiring 💼 Investor Dynamics

솔루션이 아니라 문제와 사랑에 빠져라

저자: 우리 레빈 • 2023

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

4.36

1,000+

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration 🔍 User Research 💰 Fundraising

솔루션이 아니라 문제와 사랑에 빠져라

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

저자: 우리 레빈 2023 304 페이지

4.36

1,000+ 개의 평점

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration 🔍 User Research 💰 Fundraising

이전 3 4 5 6 7 다음

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M