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SoBrief

Buisness Book Summaries

StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
StoryBranding 2.0 Summary
StoryBranding 2.0
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011 296 pages
3.95
216 ratings
Profit from the Core
by Chris Zook • 2010
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
3.79
335
Profit from the Core Summary
Profit from the Core
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
by Chris Zook 2010 192 pages
3.79
335 ratings
Selling the Invisible
by Harry Beckwith • 1997
Most marketing advice assumes a product. Here is what works when you sell only a promise.
3.94
10k+
Selling the Invisible Summary
Selling the Invisible
Most marketing advice assumes a product. Here is what works when you sell only a promise.
by Harry Beckwith 1997 252 pages
3.94
10k+ ratings
MEDDICC
by Andy Whyte • 2020
Eight checkpoints that tell you which enterprise deals to chase and which to kill.
4.24
467
MEDDICC Summary
MEDDICC
Eight checkpoints that tell you which enterprise deals to chase and which to kill.
by Andy Whyte 2020 264 pages
4.24
467 ratings
Net Positive
by Andrew S. Winston • 2021
What if the most profitable companies leave more than they take from the world?
3.85
500+
Net Positive Summary
Net Positive
What if the most profitable companies leave more than they take from the world?
by Andrew S. Winston 2021 446 pages
3.85
500+ ratings
The Toyota Way Fieldbook
by Jeffrey K. Liker • 2005
Most lean books end at principles; this one starts with the routines that make them daily reality.
4.18
500+
The Toyota Way Fieldbook Summary
The Toyota Way Fieldbook
Most lean books end at principles; this one starts with the routines that make them daily reality.
by Jeffrey K. Liker 2005 476 pages
4.18
500+ ratings
Six Simple Rules
by Yves Morieux • 2014
Half of management time is meetings. Most team effort is wasted. Complexity isn't the culprit.
3.93
500+
Six Simple Rules Summary
Six Simple Rules
Half of management time is meetings. Most team effort is wasted. Complexity isn't the culprit.
by Yves Morieux 2014 240 pages
3.93
500+ ratings
How Full Is Your Bucket?
by Tom Rath • 2004
From Rosengård to world football: proof that rage, not politeness, wins titles.
3.87
9k+
How Full Is Your Bucket? Summary
How Full Is Your Bucket?
From Rosengård to world football: proof that rage, not politeness, wins titles.
by Tom Rath 2004 160 pages
3.87
9k+ ratings
KNOWN
by Mark W. Schaefer • 2017
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
4.00
443
KNOWN Summary
KNOWN
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
by Mark W. Schaefer 2017 257 pages
4.00
443 ratings
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
Quantum Marketing Summary
Quantum Marketing
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021 240 pages
3.70
372 ratings
Vivid Vision
by Cameron Herold • 2019
Write what your company looks like three years from now, in detail. Alignment follows.
3.91
1k+
Vivid Vision Summary
Vivid Vision
Write what your company looks like three years from now, in detail. Alignment follows.
by Cameron Herold 2019 172 pages
3.91
1k+ ratings
Reinventing Organizations
by Frederic Laloux • 2016
Organizations evolve like consciousness; the next stage replaces bosses with trust and purpose.
4.35
1k+
Reinventing Organizations Summary
Reinventing Organizations
Organizations evolve like consciousness; the next stage replaces bosses with trust and purpose.
by Frederic Laloux 2016 172 pages
4.35
1k+ ratings
The Technology Fallacy
by Gerald C. Kane • 2019
Tech changes in months; your company takes years. Digital transformation isn't a technology problem.
3.98
328
The Technology Fallacy Summary
The Technology Fallacy
Tech changes in months; your company takes years. Digital transformation isn't a technology problem.
by Gerald C. Kane 2019 280 pages
3.98
328 ratings
The Strategist
by Cynthia A. Montgomery • 2012
Ask what the world loses if your company disappears; the answer is your strategy.
3.86
1k+
The Strategist Summary
The Strategist
Ask what the world loses if your company disappears; the answer is your strategy.
by Cynthia A. Montgomery 2012 189 pages
3.86
1k+ ratings
Value-Based Fees
by Alan Weiss • 2002
Stop selling your time. The method for pricing consulting on the value clients actually receive.
4.05
1k+
Value-Based Fees Summary
Value-Based Fees
Stop selling your time. The method for pricing consulting on the value clients actually receive.
by Alan Weiss 2002 207 pages
4.05
1k+ ratings
Process!
by Mike Paton • 2022
Stop firefighting. Document your core routines and build a business that scales without you.
3.97
369
Process! Summary
Process!
Stop firefighting. Document your core routines and build a business that scales without you.
by Mike Paton 2022 192 pages
3.97
369 ratings
The Automatic Customer
by John Warrillow • 2015
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
4.08
1k+
The Automatic Customer Summary
The Automatic Customer
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
by John Warrillow 2015 224 pages
4.08
1k+ ratings
Barbarians at the Gate
by Bryan Burrough • 1989
A CEO's bid to buy his company unleashes Wall Street's biggest takeover war.
4.29
44k+
Barbarians at the Gate Summary
Barbarians at the Gate
A CEO's bid to buy his company unleashes Wall Street's biggest takeover war.
by Bryan Burrough 1989 592 pages
4.29
44k+ ratings
The Real-Life MBA
by Jack Welch • 2015
Candor, alignment, consequences. The stripped-down leadership manual from the CEO who ran GE.
3.66
1k+
The Real-Life MBA Summary
The Real-Life MBA
Candor, alignment, consequences. The stripped-down leadership manual from the CEO who ran GE.
by Jack Welch 2015 256 pages
3.66
1k+ ratings
The New Leader's 100-Day Action Plan
by George B. Bradt • 2006
Start before Day One. Align your team, secure early wins, and own the quarter in 100 days.
3.99
5k+
The New Leader's 100-Day Action Plan Summary
The New Leader's 100-Day Action Plan
Start before Day One. Align your team, secure early wins, and own the quarter in 100 days.
by George B. Bradt 2006
3.99
5k+ ratings
Emotional Intelligence for Sales Success
by Colleen Stanley • 2012
The brain's emotional center fires before logic does. Top sellers train that, not the pitch.
3.98
382
Emotional Intelligence for Sales Success Summary
Emotional Intelligence for Sales Success
The brain's emotional center fires before logic does. Top sellers train that, not the pitch.
by Colleen Stanley 2012 224 pages
3.98
382 ratings
Simple Numbers, Straight Talk, Big Profits!
by Greg Crabtree • 2011
Why your growing business feels broke, and the financial habits that fix it.
4.16
2k+
Simple Numbers, Straight Talk, Big Profits! Summary
Simple Numbers, Straight Talk, Big Profits!
Why your growing business feels broke, and the financial habits that fix it.
by Greg Crabtree 2011 200 pages
4.16
2k+ ratings
Future of Management
by Gary Hamel • 1996
Product innovations get copied. Management innovations endure. Winners reinvent how work is done.
4.03
1k+
Future of Management Summary
Future of Management
Product innovations get copied. Management innovations endure. Winners reinvent how work is done.
by Gary Hamel 1996 272 pages
4.03
1k+ ratings
Paradigms
by Joel A. Barker • 1993
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
4.04
171
Paradigms Summary
Paradigms
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
by Joel A. Barker 1993 240 pages
4.04
171 ratings
The Predators' Ball
by Connie Bruck • 1988
Michael Milken built a junk-bond empire that fueled the '80s takeover binge. Then the FBI arrived.
4.09
4k+
The Predators' Ball Summary
The Predators' Ball
Michael Milken built a junk-bond empire that fueled the '80s takeover binge. Then the FBI arrived.
by Connie Bruck 1988 400 pages
4.09
4k+ ratings
MEDDICC
by Andy Whyte • 2020
How to know within days if an enterprise deal will close, so you never spend months chasing nothing.
4.24
467
MEDDICC Summary
MEDDICC
How to know within days if an enterprise deal will close, so you never spend months chasing nothing.
by Andy Whyte 2020 271 pages
4.24
467 ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015 172 pages
4.18
376 ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
500+
Uncommon Service Summary
Uncommon Service
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012 272 pages
4.01
500+ ratings
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
500+
Obsessed Summary
Obsessed
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020 238 pages
3.96
500+ ratings
The E-Myth Manager
by Michael E. Gerber • 2004
Management doesn't work when you try to control people. Fix it by designing the work instead.
3.77
318
The E-Myth Manager Summary
The E-Myth Manager
Management doesn't work when you try to control people. Fix it by designing the work instead.
by Michael E. Gerber 2004 256 pages
3.77
318 ratings
Predictable Success
by Les McKeown • 2010
Growth creates complexity, complexity kills growth. Seven stages, one sweet spot.
4.03
500+
Predictable Success Summary
Predictable Success
Growth creates complexity, complexity kills growth. Seven stages, one sweet spot.
by Les McKeown 2010 200 pages
4.03
500+ ratings
2 Second Lean
by Paul A. Akers • 2011
Build a fun, people-first Lean culture with tiny daily improvements, starting in the bathroom.
3.93
1k+
2 Second Lean Summary
2 Second Lean
Build a fun, people-first Lean culture with tiny daily improvements, starting in the bathroom.
by Paul A. Akers 2011 228 pages
3.93
1k+ ratings
The Startup Owner's Manual Strategy Guide
by Steve Blank • 2012
The original playbook for founders: stop guessing, start testing, find a business model that scales.
4.28
109
The Startup Owner's Manual Strategy Guide Summary
The Startup Owner's Manual Strategy Guide
The original playbook for founders: stop guessing, start testing, find a business model that scales.
by Steve Blank 2012 608 pages
4.28
109 ratings
Platform Scale
by Sangeet Paul Choudary • 2015
Pipes make and sell. Platforms let others create the value. The blueprint for building one.
4.19
500+
Platform Scale Summary
Platform Scale
Pipes make and sell. Platforms let others create the value. The blueprint for building one.
by Sangeet Paul Choudary 2015 336 pages
4.19
500+ ratings
Lovemarks The Future Beyond Brands
by Kevin Roberts • 2005
Brands lost their mystery. Three buried instincts are the only way to get it back.
3.86
1k+
Lovemarks The Future Beyond Brands Summary
Lovemarks The Future Beyond Brands
Brands lost their mystery. Three buried instincts are the only way to get it back.
by Kevin Roberts 2005 248 pages
3.86
1k+ ratings
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
Marketing Rebellion Summary
Marketing Rebellion
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019 318 pages
4.20
479 ratings
How to Be a Power Connector
by Judy Robinett • 2014
155 people, three tiers, one rhythm: the playbook for making a network that actually pays.
3.94
500+
How to Be a Power Connector Summary
How to Be a Power Connector
155 people, three tiers, one rhythm: the playbook for making a network that actually pays.
by Judy Robinett 2014 256 pages
3.94
500+ ratings
Virtual Selling
by Jeb Blount • 2020
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
3.92
396
Virtual Selling Summary
Virtual Selling
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
by Jeb Blount 2020 354 pages
3.92
396 ratings
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
500+
Hug Your Haters Summary
Hug Your Haters
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016 240 pages
3.85
500+ ratings
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
500+
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015 288 pages
4.01
500+ ratings
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
500+
Demand-Side Sales 101 Summary
Demand-Side Sales 101
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020 224 pages
4.30
500+ ratings
The Great Game of Business
by Jack Stack • 1992
Run your company like a game: open scoreboards, mini sprints, every worker thinking like an owner.
3.95
2k+
The Great Game of Business Summary
The Great Game of Business
Run your company like a game: open scoreboards, mini sprints, every worker thinking like an owner.
by Jack Stack 1992 385 pages
3.95
2k+ ratings
Giftology
by John Ruhlin • 2016
One knife, no logo, worst possible moment. The business gift that actually works.
4.06
1k+
Giftology Summary
Giftology
One knife, no logo, worst possible moment. The business gift that actually works.
by John Ruhlin 2016 184 pages
4.06
1k+ ratings
Collaboration
by Morten T. Hansen • 2009
Most collaboration loses money. A framework for knowing when it actually pays off.
3.81
429
Collaboration Summary
Collaboration
Most collaboration loses money. A framework for knowing when it actually pays off.
by Morten T. Hansen 2009 231 pages
3.81
429 ratings
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
500+
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014 110 pages
4.13
500+ ratings
The Essential Drucker
by Peter F. Drucker • 2000
Management converts expertise into organizational results. The essential principles, in one volume.
4.09
10k+
The Essential Drucker Summary
The Essential Drucker
Management converts expertise into organizational results. The essential principles, in one volume.
by Peter F. Drucker 2000
4.09
10k+ ratings
Will It Fly?
by Pat Flynn • 2016
The validation roadmap: how to test whether your business idea has buyers before you build anything.
3.91
2k+
Will It Fly? Summary
Will It Fly?
The validation roadmap: how to test whether your business idea has buyers before you build anything.
by Pat Flynn 2016 336 pages
3.91
2k+ ratings
Poke the Box
by Seth Godin • 2011
Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.
3.77
14k+
Poke the Box Summary
Poke the Box
Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.
by Seth Godin 2011 96 pages
3.77
14k+ ratings
Beyond Winning
by Robert Mnookin • 2000
Common ground opens the door. Differences close the deal. Three tensions no negotiator escapes.
3.72
243
Beyond Winning Summary
Beyond Winning
Common ground opens the door. Differences close the deal. Three tensions no negotiator escapes.
by Robert Mnookin 2000 368 pages
3.72
243 ratings
Mastering the Rockefeller Habits
by Verne Harnish • 2002
A single-page plan, a weekly huddle, and the bottleneck rule to scale your firm past chaos.
3.96
3k+
Mastering the Rockefeller Habits Summary
Mastering the Rockefeller Habits
A single-page plan, a weekly huddle, and the bottleneck rule to scale your firm past chaos.
by Verne Harnish 2002 176 pages
3.96
3k+ ratings
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