50 Books like Strategic Silence

Public Relations

by Edward L. Bernays • 1952

Public opinion is not found; it is built, and building it has rules.

3.98

175

📢 Public Relations 🎭 Propaganda Theory 🗣️ Opinion Shaping 🎯 Strategic Communication 🚨 Crisis Management

Public Relations 97%

Public opinion is not found; it is built, and building it has rules.

by Edward L. Bernays 1952

3.98

175 ratings

📢 Public Relations 🎭 Propaganda Theory 🗣️ Opinion Shaping 🎯 Strategic Communication 🚨 Crisis Management

Straight Talk About Public Relations, Revised and Updated

by Robert Wynne • 2019

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

4.00

📢 Public Relations 📰 Earned Media 🤝 Media Relations 🚨 Crisis Communications ✍️ Content Marketing

Straight Talk About Public Relations, Revised and Updated Summary

Straight Talk About Public Relations, Revised and Updated 95%

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

by Robert Wynne 2019

4.00

3 ratings

📢 Public Relations 📰 Earned Media 🤝 Media Relations 🚨 Crisis Communications ✍️ Content Marketing

Journalism and PR

by John Lloyd • 2014

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

3.78

📢 Public Relations 📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management

Journalism and PR 95%

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

by John Lloyd 2014

3.78

9 ratings

📢 Public Relations 📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management

Crystallizing Public Opinion

by Edward L. Bernays • 1923

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

3.78

947

🏢 Public Relations 📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation

Crystallizing Public Opinion 95%

Public opinion runs on instinct, not reason. The 1923 blueprint for engineering it.

by Edward L. Bernays 1923

3.78

947 ratings

🏢 Public Relations 📡 Mass Communication 👥 Group Psychology 🗳️ Public Opinion 📰 Media Manipulation

You Need PR

by Jenna Guarneri • 2022

Brand identity first, coverage second: a PR system for startups that don't have an agency budget.

4.28

🗞️ Public Relations 🚀 Startup Marketing 🏗️ Brand Building 📝 Content Marketing 💻 Digital Pr

You Need PR 94%

Brand identity first, coverage second: a PR system for startups that don't have an agency budget.

by Jenna Guarneri 2022

4.28

18 ratings

🗞️ Public Relations 🚀 Startup Marketing 🏗️ Brand Building 📝 Content Marketing 💻 Digital Pr

The Little Book of Big PR

by Jennefer Witter • 2014

Get your small business in the news: a PR playbook for owners who can't afford an agency.

3.33

🗞️ Public Relations 🏪 Small Business Marketing 👤 Personal Branding 📱 Social Media Strategy 🤝 Networking

The Little Book of Big PR 93%

Get your small business in the news: a PR playbook for owners who can't afford an agency.

by Jennefer Witter 2014

3.33

21 ratings

🗞️ Public Relations 🏪 Small Business Marketing 👤 Personal Branding 📱 Social Media Strategy 🤝 Networking

Trust Me, I'm Lying

by Ryan Holiday • 2012

Blogs run on lies. A former insider shows who supplies them and why truth loses.

3.85

12k+

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation 😡 Outrage Culture 🎙️ Media Criticism

Trust Me, I'm Lying 93%

Blogs run on lies. A former insider shows who supplies them and why truth loses.

by Ryan Holiday 2012

3.85

12k+ ratings

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation 😡 Outrage Culture 🎙️ Media Criticism

The Father of Spin

by Larry Tye • 1998

A parade of smoking debutantes, a heartier breakfast, and the man who engineered modern spin.

3.93

398

📚 Public Relations History 🧠 Propaganda Studies 🗣️ Mass Persuasion 🛍️ Consumer Culture 🗳️ Political Spin

The Father of Spin 93%

A parade of smoking debutantes, a heartier breakfast, and the man who engineered modern spin.

by Larry Tye 1998

3.93

398 ratings

📚 Public Relations History 🧠 Propaganda Studies 🗣️ Mass Persuasion 🛍️ Consumer Culture 🗳️ Political Spin

Persuasion

by Lee Hartley Carter • 2019

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

3.68

168

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

Persuasion 93%

Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.

by Lee Hartley Carter 2019

3.68

168 ratings

💼 Business Persuasion ❤️ Empathic Persuasion 📖 Narrative Messaging 🚨 Crisis Communication 🧠 Emotional Intelligence

The New Rules of Marketing and PR

by David Meerman Scott • 2007

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

3.85

7k+

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

The New Rules of Marketing and PR Summary

The New Rules of Marketing and PR 93%

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

by David Meerman Scott 2007

3.85

7k+ ratings

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 93%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

How to Start a Home-Based Public Relations Business

by Randi Minetor • 2012

Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.

4.50

🗣️ Public Relations 🏠 Home-Based Business 💼 Freelancing 📰 Media Relations 🤝 Client Relationships

How to Start a Home-Based Public Relations Business Summary

How to Start a Home-Based Public Relations Business 93%

Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.

by Randi Minetor 2012

4.50

2 ratings

🗣️ Public Relations 🏠 Home-Based Business 💼 Freelancing 📰 Media Relations 🤝 Client Relationships

Inbound PR

by Iliyana Stareva • 2018

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

3.87

📢 Public Relations 📝 Content Marketing 🧲 Inbound Methodology 💻 Digital Transformation 🏢 Agency Business

Inbound PR 93%

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

by Iliyana Stareva 2018

3.87

46 ratings

📢 Public Relations 📝 Content Marketing 🧲 Inbound Methodology 💻 Digital Transformation 🏢 Agency Business

Mastering the New Media Landscape

by Barbara Henricks • 2016

Your social media audience isn't yours. Here is how to build one that is.

4.16

📣 Content Marketing 🎯 Personal Branding 📰 Public Relations 👥 Audience Building 📱 Social Media Strategy

Mastering the New Media Landscape Summary

Mastering the New Media Landscape 92%

Your social media audience isn't yours. Here is how to build one that is.

by Barbara Henricks 2016

4.16

32 ratings

📣 Content Marketing 🎯 Personal Branding 📰 Public Relations 👥 Audience Building 📱 Social Media Strategy

27 Powers of Persuasion

by Chris St. Hilaire • 2010

A political strategist's 27 rules: align the room, soothe the egos, and control the story.

3.78

161

🗣️ Persuasion Tactics 📢 Political Messaging 🪞 Ego Management 🖼️ Strategic Framing 📖 Emotional Storytelling

27 Powers of Persuasion 92%

A political strategist's 27 rules: align the room, soothe the egos, and control the story.

by Chris St. Hilaire 2010

3.78

161 ratings

🗣️ Persuasion Tactics 📢 Political Messaging 🪞 Ego Management 🖼️ Strategic Framing 📖 Emotional Storytelling

The New Positioning

by Jack Trout • 1995

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

3.71

222

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 📣 Public Relations 🧩 Cognitive Biases

The New Positioning 92%

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

by Jack Trout 1995

3.71

222 ratings

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 📣 Public Relations 🧩 Cognitive Biases

Hype Yourself

by Lucy Werner • 2020

The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.

3.91

128

📣 Diy Public Relations 📧 Media Pitching 🎯 Guerrilla Publicity 📸 Visual Storytelling 📱 Influencer Marketing

Hype Yourself 92%

The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.

by Lucy Werner 2020

3.91

128 ratings

📣 Diy Public Relations 📧 Media Pitching 🎯 Guerrilla Publicity 📸 Visual Storytelling 📱 Influencer Marketing

Words That Work

by Frank Luntz • 2006

Your audience hears their own version. A pollster's method for making your words land as intended.

3.62

3k+

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Words That Work 92%

Your audience hears their own version. A pollster's method for making your words land as intended.

by Frank Luntz 2006

3.62

3k+ ratings

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

The Ultimate Guide To Content Marketing & Digital PR

by Charlie Marchant • 2016

A playbook for earning media coverage, search rankings, and customer trust without a PR budget.

5.00

🖋️ Content Marketing 📰 Digital Pr 📥 Inbound Marketing 🤝 Influencer Marketing 🏪 Small Business Marketing

The Ultimate Guide To Content Marketing & Digital PR Summary

The Ultimate Guide To Content Marketing & Digital PR 92%

A playbook for earning media coverage, search rankings, and customer trust without a PR budget.

by Charlie Marchant 2016

5.00

1 ratings

🖋️ Content Marketing 📰 Digital Pr 📥 Inbound Marketing 🤝 Influencer Marketing 🏪 Small Business Marketing

Pitch Perfect

by Bill McGowan • 2014

A media coach's rules for grabbing attention, making your point stick, and never losing the room.

3.78

2k+

🏢 Business Communication 🎤 Public Speaking 🧠 Persuasion Techniques 📖 Storytelling In Business 💬 Conversation Skills

Pitch Perfect 92%

A media coach's rules for grabbing attention, making your point stick, and never losing the room.

by Bill McGowan 2014

3.78

2k+ ratings

🏢 Business Communication 🎤 Public Speaking 🧠 Persuasion Techniques 📖 Storytelling In Business 💬 Conversation Skills

Writing Skills for Public Relations

by John Foster • 2012

Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.

4.00

✍️ Public Relations 📝 Business Writing 📖 Plain English 📰 Headline Writing 🔤 Grammar And Style

Writing Skills for Public Relations Summary

Writing Skills for Public Relations 92%

Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.

by John Foster 2012

4.00

5 ratings

✍️ Public Relations 📝 Business Writing 📖 Plain English 📰 Headline Writing 🔤 Grammar And Style

The New Relationship Marketing

by Mari Smith • 2011

Building a loyal online community that pays. It starts with soft skills, not another post.

3.82

140

📱 Social Media Marketing 🏘️ Community Building 📝 Content Strategy 🤝 Trust Building 🧠 Soft Skills

The New Relationship Marketing 92%

Building a loyal online community that pays. It starts with soft skills, not another post.

by Mari Smith 2011

3.82

140 ratings

📱 Social Media Marketing 🏘️ Community Building 📝 Content Strategy 🤝 Trust Building 🧠 Soft Skills

Social Media Marketing

by Emi E Moriuchi • 2016

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

4.5

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content 🤝 Consumer Trust 🗣️ Word-Of-Mouth Marketing

Social Media Marketing 92%

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

by Emi E Moriuchi 2016

4.5

2 ratings

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content 🤝 Consumer Trust 🗣️ Word-Of-Mouth Marketing

Positioning

by Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

19k+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning 92%

Better products lose. The marketing war is about owning a single, simple word in the brain.

by Al Ries 1980

4.04

19k+ ratings

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 92%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 92%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Make Your Point!

by Kevin Carroll • 2005

Body language and voice outweigh words: the simple mechanics for being heard and believed.

3.67

141

🎤 Public Speaking 💼 Business Communication 🗣️ Persuasive Speaking 🧱 Communication Frameworks 👀 Non-Verbal Communication

Make Your Point! 92%

Body language and voice outweigh words: the simple mechanics for being heard and believed.

by Kevin Carroll 2005

3.67

141 ratings

🎤 Public Speaking 💼 Business Communication 🗣️ Persuasive Speaking 🧱 Communication Frameworks 👀 Non-Verbal Communication

Social Media ROI

by Olivier A. Blanchard • 2011

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

3.96

530

🧭 Social Media Strategy 💰 Marketing Roi 👂 Social Listening 📊 Data-Driven Marketing 🔗 Integrated Marketing

Social Media ROI 92%

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

by Olivier A. Blanchard 2011

3.96

530 ratings

🧭 Social Media Strategy 💰 Marketing Roi 👂 Social Listening 📊 Data-Driven Marketing 🔗 Integrated Marketing

Age of Propaganda

by Anthony R. Pratkanis • 1991

Your mind's security holes: the persuasion playbook, and how to patch them.

4.02

894

📢 Propaganda Analysis 🧠 Persuasion Psychology 📺 Media Literacy ⚖️ Cognitive Biases 🎭 Emotional Manipulation

Age of Propaganda 92%

Your mind's security holes: the persuasion playbook, and how to patch them.

by Anthony R. Pratkanis 1991

4.02

894 ratings

📢 Propaganda Analysis 🧠 Persuasion Psychology 📺 Media Literacy ⚖️ Cognitive Biases 🎭 Emotional Manipulation

The Anatomy of Humbug

by Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug 92%

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

by Paul Feldwick 2015

4.21

376 ratings

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Got Your Attention?

by Sam Horn • 2015

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

3.92

250

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Got Your Attention? 92%

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

by Sam Horn 2015

3.92

250 ratings

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 92%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Speak Like a CEO

by Suzanne Bates • 2005

Prepare for the questions you dread, lead with your real story, and watch a room lean in.

3.68

371

🎙️ Leadership Communication 👔 Executive Presence 🎤 Public Speaking 💎 Authentic Communication 📖 Corporate Storytelling

Speak Like a CEO 92%

Prepare for the questions you dread, lead with your real story, and watch a room lean in.

by Suzanne Bates 2005

3.68

371 ratings

🎙️ Leadership Communication 👔 Executive Presence 🎤 Public Speaking 💎 Authentic Communication 📖 Corporate Storytelling

Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson • 2010

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

3.00

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Success Secrets of the Social Media Marketing Superstars Summary

Success Secrets of the Social Media Marketing Superstars 92%

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

by Mitch Meyerson 2010

3.00

1 ratings

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Groundswell

by Charlene Li • 2008

Customers now trust each other more than they trust your brand. The strategy for adapting.

3.75

6k+

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Groundswell 92%

Customers now trust each other more than they trust your brand. The strategy for adapting.

by Charlene Li 2008

3.75

6k+ ratings

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

33 Million People in the Room 92%

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

Enchantment

by Guy Kawasaki • 2011

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

3.74

11k+

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Enchantment 91%

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

by Guy Kawasaki 2011

3.74

11k+ ratings

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Brand Failures

by Matt Haig • 2003

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

3.58

595

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures 📋 Case Studies 🚨 Crisis Management

Brand Failures 91%

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

by Matt Haig 2003

3.58

595 ratings

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures 📋 Case Studies 🚨 Crisis Management

The Language of Trust

by Michael Maslansky • 2010

Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.

3.85

182

🤝 Trust Building 🗣️ Business Persuasion ✍️ Plain Language 🧐 Skepticism And Credibility 🛡️ Audience Advocacy

The Language of Trust 91%

Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.

by Michael Maslansky 2010

3.85

182 ratings

🤝 Trust Building 🗣️ Business Persuasion ✍️ Plain Language 🧐 Skepticism And Credibility 🛡️ Audience Advocacy

The Hidden Psychology of Social Networks

by Joe Federer • 2020

The psychology that turns a scroll into a share: why network structure matters more than content.

4.00

🏷️ Social Media Marketing 🎯 Brand Strategy 💻 Digital Marketing 🧬 Meme Theory 🧠 Evolutionary Psychology

The Hidden Psychology of Social Networks Summary

The Hidden Psychology of Social Networks 91%

The psychology that turns a scroll into a share: why network structure matters more than content.

by Joe Federer 2020

4.00

85 ratings

🏷️ Social Media Marketing 🎯 Brand Strategy 💻 Digital Marketing 🧬 Meme Theory 🧠 Evolutionary Psychology

This Is Marketing

by Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

18k+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing 91%

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

by Seth Godin 2018

3.92

18k+ ratings

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 91%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Made to Stick

by Chip Heath • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

101k+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Made to Stick 91%

The gap between a forgotten memo and an urban legend is six teachable traits.

by Chip Heath 2007

3.98

101k+ ratings

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest

by Adidas Wilson • 2020

Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.

🧠 Social Media Strategy 📝 Content Marketing 👥 Influencer Marketing 📊 Digital Advertising 📖 Brand Storytelling

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 91%

Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.

by Adidas Wilson 2020

🧠 Social Media Strategy 📝 Content Marketing 👥 Influencer Marketing 📊 Digital Advertising 📖 Brand Storytelling

Managing Content Marketing

by Robert Rose • 2011

A story framework that turns your brand into a magnet for subscribers, not just viewers.

3.78

153

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

Managing Content Marketing 91%

A story framework that turns your brand into a magnet for subscribers, not just viewers.

by Robert Rose 2011

3.78

153 ratings

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

Persuasion Psychology

by Akash Karia • 2013

Twenty-six persuasion tools from social psychology, including three words that double compliance.

3.40

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

Persuasion Psychology 91%

Twenty-six persuasion tools from social psychology, including three words that double compliance.

by Akash Karia 2013

3.40

35 ratings

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills 📊 Behavioral Economics 🔬 Social Psychology

Killing Marketing

by Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Killing Marketing 91%

The smartest brands no longer rent attention. They own audiences and charge for access instead.

by Joe Pulizzi 2013

3.90

232 ratings

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Optimize 91%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Clicks, Bricks & Brands

by Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands 91%

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

by Martin Lindstrom 2001

4.15

20 ratings

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Romancing the Brand

by Tim Halloran • 2013

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

3.76

101

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Romancing the Brand 91%

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

by Tim Halloran 2013

3.76

101 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

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