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SoBrief
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The Design of Business
by Roger L. Martin • 2009
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
3.92
2k+
The Design of Business Summary
The Design of Business 98%
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
by Roger L. Martin 2009
3.92
2k+ ratings
The Ten Faces of Innovation
by Tom Kelley • 2005
When every new idea gets shot down, ten specific roles can rescue innovation.
3.98
5k+
The Ten Faces of Innovation Summary
The Ten Faces of Innovation 97%
When every new idea gets shot down, ten specific roles can rescue innovation.
by Tom Kelley 2005
3.98
5k+ ratings
The Designful Company
by Marty Neumeier • 2008
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
4.00
527
The Designful Company Summary
The Designful Company 97%
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
by Marty Neumeier 2008
4.00
527 ratings
Design Thinking for the Greater Good
by Jeanne Liedtka • 2017
Innovate without a big R&D budget: borrowing designer methods that work in the public square.
4.00
50
Design Thinking for the Greater Good Summary
Design Thinking for the Greater Good 97%
Innovate without a big R&D budget: borrowing designer methods that work in the public square.
by Jeanne Liedtka 2017
4.00
50 ratings
Designing for Growth
by JeanneLiedtka • 2011
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
3.99
952
Designing for Growth Summary
Designing for Growth 97%
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
by JeanneLiedtka 2011
3.99
952 ratings
Design Your Thinking
by Pavan Soni • 2020
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
4.62
283
Design Your Thinking Summary
Design Your Thinking 97%
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
by Pavan Soni 2020
4.62
283 ratings
46 Rules of Genius, The
by Marty Neumeier • 2014
Break the rules, then build better ones: a designer's system for making creativity reliable.
3.85
302
46 Rules of Genius, The Summary
46 Rules of Genius, The 97%
Break the rules, then build better ones: a designer's system for making creativity reliable.
by Marty Neumeier 2014
3.85
302 ratings
CAD Monkeys, Dinosaur Babies, and T-Shaped People
by Warren Berger • 2009
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
4.06
469
CAD Monkeys, Dinosaur Babies, and T-Shaped People Summary
CAD Monkeys, Dinosaur Babies, and T-Shaped People 96%
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
by Warren Berger 2009
4.06
469 ratings
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
Design a Better Business Summary
Design a Better Business 96%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
Manage Your Day-to-Day
by Jocelyn K. Glei • 2013
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
3.98
28k+
Manage Your Day-to-Day Summary
Manage Your Day-to-Day 96%
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
by Jocelyn K. Glei 2013
3.98
28k+ ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 96%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
A More Beautiful Question
by Warren Berger • 2014
Innovators share one habit: they question like children. A method for reclaiming that lost skill.
3.96
7k+
A More Beautiful Question Summary
A More Beautiful Question 96%
Innovators share one habit: they question like children. A method for reclaiming that lost skill.
by Warren Berger 2014
3.96
7k+ ratings
Insight Out
by Tina Seelig • 2015
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
3.78
432
Insight Out Summary
Insight Out 96%
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
by Tina Seelig 2015
3.78
432 ratings
Solving Problems with Design Thinking
by Jeanne Liedtka • 2013
Design thinking is a disciplined four-stage process, not a buzzword, and ten case studies prove it.
3.68
198
Solving Problems with Design Thinking Summary
Solving Problems with Design Thinking 96%
Design thinking is a disciplined four-stage process, not a buzzword, and ten case studies prove it.
by Jeanne Liedtka 2013
3.68
198 ratings
The Innovation Secrets of Steve Jobs
by Carmine Gallo • 2010
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
4.08
2k+
The Innovation Secrets of Steve Jobs Summary
The Innovation Secrets of Steve Jobs 96%
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
by Carmine Gallo 2010
4.08
2k+ ratings
The Invincible Company
by Alexander Osterwalder • 2020
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
4.29
656
The Invincible Company Summary
The Invincible Company 96%
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
by Alexander Osterwalder 2020
4.29
656 ratings
Ideaflow
by Jeremy Utley • 2022
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
4.08
410
Ideaflow Summary
Ideaflow 96%
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
by Jeremy Utley 2022
4.08
410 ratings
Creative Confidence
by Tom Kelley • 2013
Creativity is a muscle anyone can build: start with empathy, prototype fast, and learn from failure.
3.97
14k+
Creative Confidence Summary
Creative Confidence 96%
Creativity is a muscle anyone can build: start with empathy, prototype fast, and learn from failure.
by Tom Kelley 2013
3.97
14k+ ratings
The Design Thinking Playbook
by Michael Lewrick • 2018
A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.
3.89
482
The Design Thinking Playbook Summary
The Design Thinking Playbook 96%
A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.
by Michael Lewrick 2018
3.89
482 ratings
The Creative Thinking Handbook
by Chris Griffiths • 2019
A step-by-step system for solving business problems creatively, on demand and on deadline.
3.79
163
The Creative Thinking Handbook Summary
The Creative Thinking Handbook 96%
A step-by-step system for solving business problems creatively, on demand and on deadline.
by Chris Griffiths 2019
3.79
163 ratings
Creativity, Inc.
by Ed Catmull • 2014
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
4.2
105k+
Creativity, Inc. Summary
Creativity, Inc. 96%
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
by Ed Catmull 2014
4.2
105k+ ratings
The Innovator's Method
by Nathan Furr • 2014
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
4.12
716
The Innovator's Method Summary
The Innovator's Method 96%
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
by Nathan Furr 2014
4.12
716 ratings
The Art of Innovation
by Tom Kelley • 2001
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
3.95
8k+
The Art of Innovation Summary
The Art of Innovation 96%
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
by Tom Kelley 2001
3.95
8k+ ratings
The Project50
by Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
The Project50 Summary
The Project50 96%
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
by Tom Peters 1999
4.04
247 ratings
Creating Great Choices
by Jennifer Riel • 2017
Decisions force you to pick a side. How to build a third answer that beats both.
4.04
446
Creating Great Choices Summary
Creating Great Choices 96%
Decisions force you to pick a side. How to build a third answer that beats both.
by Jennifer Riel 2017
4.04
446 ratings
The Creative Mindset
by Jeff Degraff • 2020
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
3.75
122
The Creative Mindset Summary
The Creative Mindset 96%
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
by Jeff Degraff 2020
3.75
122 ratings
The Innovator's DNA
by Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
5k+
The Innovator's DNA Summary
The Innovator's DNA 96%
One twin study says creativity is 70 percent learned. The five skills that change the odds.
by Jeffrey H. Dyer 2011
3.97
5k+ ratings
Draw to Win
by Dan Roam • 2016
Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.
4.00
529
Draw to Win Summary
Draw to Win 96%
Business runs on pictures. Six you can draw right now to lead, sell, and see clearly.
by Dan Roam 2016
4.00
529 ratings
inGenius
by Tina Seelig • 2012
Why limits spark creativity, and how a single question can change everything.
3.85
1k+
inGenius Summary
inGenius 96%
Why limits spark creativity, and how a single question can change everything.
by Tina Seelig 2012
3.85
1k+ ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 96%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
The Innovation Mindset
by Lorraine Hudson Marchand • 2022
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
4.18
28
The Innovation Mindset Summary
The Innovation Mindset 96%
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
by Lorraine Hudson Marchand 2022
4.18
28 ratings
Moments of Impact
by Chris Ertel • 2014
Stop presenting, start designing: craft strategic conversations that solve what analysis can't.
4.01
465
Moments of Impact Summary
Moments of Impact 96%
Stop presenting, start designing: craft strategic conversations that solve what analysis can't.
by Chris Ertel 2014
4.01
465 ratings
Overcrowded
by Roberto Verganti • 2016
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
3.83
122
Overcrowded Summary
Overcrowded 96%
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
by Roberto Verganti 2016
3.83
122 ratings
How Stella Saved the Farm
by Vijay Govindarajan • 2011
A farm fable about the real reason innovation fails: it gets managed like everything else.
3.67
1k+
How Stella Saved the Farm Summary
How Stella Saved the Farm 96%
A farm fable about the real reason innovation fails: it gets managed like everything else.
by Vijay Govindarajan 2011
3.67
1k+ ratings
Innovation Games
by Luke Hohmann • 2006
Turn customer discovery into a game: the play-based way to uncover what buyers really need.
3.98
305
Innovation Games Summary
Innovation Games 96%
Turn customer discovery into a game: the play-based way to uncover what buyers really need.
by Luke Hohmann 2006
3.98
305 ratings
The Creativity Leap
by Natalie Nixon • 2020
You're not uncreative. You just haven't been trained to toggle between curiosity and discipline.
3.75
153
The Creativity Leap Summary
The Creativity Leap 95%
You're not uncreative. You just haven't been trained to toggle between curiosity and discipline.
by Natalie Nixon 2020
3.75
153 ratings
The Back of the Napkin
by Dan Roam • 2008
Turn stick figures into solved problems and sold ideas: the visual thinking system anyone can use.
3.96
16k+
The Back of the Napkin Summary
The Back of the Napkin 95%
Turn stick figures into solved problems and sold ideas: the visual thinking system anyone can use.
by Dan Roam 2008
3.96
16k+ ratings
Creativity Rules
by Tina Seelig • 2017
Most ideas die between imagination and launch. A four-part cycle fixes that.
3.64
421
Creativity Rules Summary
Creativity Rules 95%
Most ideas die between imagination and launch. A four-part cycle fixes that.
by Tina Seelig 2017
3.64
421 ratings
Undercover User Experience Design
by Cennydd Bowles • 2010
No budget, no mandate? A tactical guide for smuggling user experience into resistant organizations.
4.02
504
Undercover User Experience Design Summary
Undercover User Experience Design 95%
No budget, no mandate? A tactical guide for smuggling user experience into resistant organizations.
by Cennydd Bowles 2010
4.02
504 ratings
The Jobs To Be Done Playbook
by Jim Kalbach • 2020
Products get hired, not bought. The playbook for discovering the job your customers need done.
4.06
419
The Jobs To Be Done Playbook Summary
The Jobs To Be Done Playbook 95%
Products get hired, not bought. The playbook for discovering the job your customers need done.
by Jim Kalbach 2020
4.06
419 ratings
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
A New Way to Think Summary
A New Way to Think 95%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
Paradigms
by Joel A. Barker • 1993
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
4.04
171
Paradigms Summary
Paradigms 95%
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
by Joel A. Barker 1993
4.04
171 ratings
Mapping Innovation
by Greg Satell • 2017
Not every innovation problem needs disruption. The map for picking the strategy yours does.
3.90
240
Mapping Innovation Summary
Mapping Innovation 95%
Not every innovation problem needs disruption. The map for picking the strategy yours does.
by Greg Satell 2017
3.90
240 ratings
Hunch
by Bernadette Jiwa • 2017
Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.
3.51
490
Hunch Summary
Hunch 95%
Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.
by Bernadette Jiwa 2017
3.51
490 ratings
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
Insanely Simple Summary
Insanely Simple 95%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
Little Bets
by Peter Sims • 2011
Big visions are overrated. Real innovators run dozens of small experiments instead.
3.77
4k+
Little Bets Summary
Little Bets 95%
Big visions are overrated. Real innovators run dozens of small experiments instead.
by Peter Sims 2011
3.77
4k+ ratings
Design thinking
by Mauricio Vianna • 2012
Most innovation chases technology or markets. This method chases human meaning instead.
3.55
100
Design thinking Summary
Design thinking 95%
Most innovation chases technology or markets. This method chases human meaning instead.
by Mauricio Vianna 2012
3.55
100 ratings
How Creativity Rules the World
by Maria Brito • 2022
Your best idea will arrive in silence, after a failure, or from someone unlike you.
3.78
251
How Creativity Rules the World Summary
How Creativity Rules the World 95%
Your best idea will arrive in silence, after a failure, or from someone unlike you.
by Maria Brito 2022
3.78
251 ratings
Serious Creativity
by Edward de Bono • 1992
Make creativity a skill, not an accident: the deliberate techniques for thinking sideways.
3.81
524
Serious Creativity Summary
Serious Creativity 95%
Make creativity a skill, not an accident: the deliberate techniques for thinking sideways.
by Edward de Bono 1992
3.81
524 ratings
From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
From Poop To Gold Summary
From Poop To Gold 95%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
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