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Books like Business-to-Business Marketing

Professional Services Marketing
by Mike Schultz • 2009
Attract clients and command premium fees. The marketing playbook for professional services firms.
3.82
177
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
Professional Services Marketing Summary
Professional Services Marketing 95%
Attract clients and command premium fees. The marketing playbook for professional services firms.
by Mike Schultz 2009
3.82
177 ratings
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
Eat Their Lunch
by Anthony Iannarino • 2018
Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.
4.08
390
🏢 B2b Selling💬 Consultative Selling⚔️ Competitive Strategy💎 Value Selling🗺️ Stakeholder Management
Eat Their Lunch Summary
Eat Their Lunch 94%
Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.
by Anthony Iannarino 2018
4.08
390 ratings
🏢 B2b Selling💬 Consultative Selling⚔️ Competitive Strategy💎 Value Selling🗺️ Stakeholder Management
How to Get a Meeting with Anyone
by Stu Heinecke • 2016
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
3.56
319
💼 B2b Sales🎯 Sales Prospecting🏢 C-Suite Selling🌟 Personal Branding📬 Direct Marketing
How to Get a Meeting with Anyone Summary
How to Get a Meeting with Anyone 94%
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
by Stu Heinecke 2016
3.56
319 ratings
💼 B2b Sales🎯 Sales Prospecting🏢 C-Suite Selling🌟 Personal Branding📬 Direct Marketing
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 93%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Selling to Big Companies
by Jill Konrath • 2005
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
3.89
526
🏢 B2b Sales🔄 Sales Process🔍 Prospecting🤝 Consultative Selling🧭 Trusted Advisor
Selling to Big Companies Summary
Selling to Big Companies 93%
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
by Jill Konrath 2005
3.89
526 ratings
🏢 B2b Sales🔄 Sales Process🔍 Prospecting🤝 Consultative Selling🧭 Trusted Advisor
The Sticking Point Solution
by Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Sticking Point Solution Summary
The Sticking Point Solution 93%
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
by Jay Abraham 2009
4.26
213 ratings
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 93%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 93%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
ABM is B2B.
by Sangram Vajre • 2019
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
3.45
209
🏢 B2b Marketing🎯 Account-Based Marketing📐 Marketing Strategy📊 Revenue Operations🤝 Cross-Functional Teams
ABM is B2B. Summary
ABM is B2B. 93%
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
by Sangram Vajre 2019
3.45
209 ratings
🏢 B2b Marketing🎯 Account-Based Marketing📐 Marketing Strategy📊 Revenue Operations🤝 Cross-Functional Teams
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Customer Relationship Management Summary
Customer Relationship Management 93%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Managing Products to Deliver Solutions
by John Mansour • 2015
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
4.00
6
📦 B2b Product Management👔 Product Managers🤝 Solution Selling🎯 Market Segmentation💎 Value Proposition Design
Managing Products to Deliver Solutions Summary
Managing Products to Deliver Solutions 93%
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
by John Mansour 2015
4.00
6 ratings
📦 B2b Product Management👔 Product Managers🤝 Solution Selling🎯 Market Segmentation💎 Value Proposition Design
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
Top of Mind (PB) Summary
Top of Mind (PB) 93%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
The SaaS Sales Method Fundamentals
by Jacco van der Kooij • 2018
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
4.27
63
🏢 B2b Sales📧 Cold Outreach🤝 Consultative Selling📱 Social Selling💻 Technology Sales
The SaaS Sales Method Fundamentals Summary
The SaaS Sales Method Fundamentals 93%
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
by Jacco van der Kooij 2018
4.27
63 ratings
🏢 B2b Sales📧 Cold Outreach🤝 Consultative Selling📱 Social Selling💻 Technology Sales
Hacking Sales
by Max Altschuler • 2015
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
3.65
311
🏢 B2b Sales⚙️ Sales Operations🎯 Lead Generation🤖 Sales Automation📧 Cold Outreach
Hacking Sales Summary
Hacking Sales 93%
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
by Max Altschuler 2015
3.65
311 ratings
🏢 B2b Sales⚙️ Sales Operations🎯 Lead Generation🤖 Sales Automation📧 Cold Outreach
The B2B Social Media Book
by Kipp Bodnar • 2011
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
3.60
117
🏢 B2b Marketing📱 Social Media Marketing🎯 Lead Generation✍️ Content Marketing📊 Marketing Analytics
The B2B Social Media Book Summary
The B2B Social Media Book 93%
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
by Kipp Bodnar 2011
3.60
117 ratings
🏢 B2b Marketing📱 Social Media Marketing🎯 Lead Generation✍️ Content Marketing📊 Marketing Analytics
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
Market Your Way to Growth Summary
Market Your Way to Growth 93%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
From Impossible To Inevitable
by Aaron Ross • 2016
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
4.19
1k+
🏢 B2b Sales📈 Startup Scaling🎯 Lead Generation🔍 Niche Strategy👥 Sales Team Structure
From Impossible To Inevitable Summary
From Impossible To Inevitable 93%
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
by Aaron Ross 2016
4.19
1k+ ratings
🏢 B2b Sales📈 Startup Scaling🎯 Lead Generation🔍 Niche Strategy👥 Sales Team Structure
The Challenger Sale
by Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11k+
💡 Insight Selling🏢 Complex B2b Sales📊 Evidence-Based Sales🎯 Sales Coaching🤝 Stakeholder Management
The Challenger Sale Summary
The Challenger Sale 93%
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
by Matthew Dixon 2011
3.91
11k+ ratings
💡 Insight Selling🏢 Complex B2b Sales📊 Evidence-Based Sales🎯 Sales Coaching🤝 Stakeholder Management
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 93%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Modern Marketing Using AI Summary
Modern Marketing Using AI 93%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
538
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
Demand-Side Sales 101 Summary
Demand-Side Sales 101 93%
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020
4.30
538 ratings
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
How to Become a Rainmaker
by Jeffrey J. Fox • 2000
Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.
3.88
4k+
🏢 B2b Sales⚙️ Sales Process🩺 Consultative Selling💰 Value Selling🛡️ Objection Handling
How to Become a Rainmaker Summary
How to Become a Rainmaker 93%
Prepare at your desk, win at the door: the rainmaker's playbook for turning problems into profit.
by Jeffrey J. Fox 2000
3.88
4k+ ratings
🏢 B2b Sales⚙️ Sales Process🩺 Consultative Selling💰 Value Selling🛡️ Objection Handling
Brand Failures
by Matt Haig • 2003
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
3.58
595
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
Brand Failures Summary
Brand Failures 93%
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
by Matt Haig 2003
3.58
595 ratings
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
The Cold Email Manifesto
by Alex Berman • 2022
Deep research, not spam: the cold email system that rebuilt a $10 million business.
4.21
455
📧 Sales Outreach🏢 B2b Sales📈 Lead Generation✍️ Copywriting🧠 Sales Mindset
The Cold Email Manifesto Summary
The Cold Email Manifesto 93%
Deep research, not spam: the cold email system that rebuilt a $10 million business.
by Alex Berman 2022
4.21
455 ratings
📧 Sales Outreach🏢 B2b Sales📈 Lead Generation✍️ Copywriting🧠 Sales Mindset
Mastering the Complex Sale
by Jeff Thull • 2003
In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.
3.91
457
🏢 Complex Sales🏭 B2b Sales🩺 Diagnostic Selling💬 Consultative Selling📋 Sales Methodology
Mastering the Complex Sale Summary
Mastering the Complex Sale 93%
In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.
by Jeff Thull 2003
3.91
457 ratings
🏢 Complex Sales🏭 B2b Sales🩺 Diagnostic Selling💬 Consultative Selling📋 Sales Methodology
The New Rules of Sales and Service
by David Meerman Scott • 2014
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
3.87
143
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 93%
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
by David Meerman Scott 2014
3.87
143 ratings
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Hug Your Customers Summary
Hug Your Customers 93%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Guerrilla Marketing Summary
Guerrilla Marketing 93%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Predictable Prospecting
by Marylou Tyler • 2016
Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.
3.78
275
💼 B2b Sales📈 Sales Development🔄 Pipeline Management✉️ Multi-Touch Outreach🎯 Lead Qualification
Predictable Prospecting Summary
Predictable Prospecting 93%
Stop guessing who to call: the account-scoring method that fills a B2B pipeline with real meetings.
by Marylou Tyler 2016
3.78
275 ratings
💼 B2b Sales📈 Sales Development🔄 Pipeline Management✉️ Multi-Touch Outreach🎯 Lead Qualification
The SaaS Sales Method for Account Executives
by Jacco van der Kooij • 2018
Diagnose before you demo: a SaaS sales method that turns price battles into value trades.
4.30
61
🏢 B2b Sales🏗️ Enterprise Sales🎯 Buyer-Focused Selling💎 Value-Based Selling🩺 Consultative Selling
The SaaS Sales Method for Account Executives Summary
The SaaS Sales Method for Account Executives 93%
Diagnose before you demo: a SaaS sales method that turns price battles into value trades.
by Jacco van der Kooij 2018
4.30
61 ratings
🏢 B2b Sales🏗️ Enterprise Sales🎯 Buyer-Focused Selling💎 Value-Based Selling🩺 Consultative Selling
The Lost Art of Closing
by Anthony Iannarino • 2017
The close is a myth. Deals advance on commitments traded for value step by step.
4.25
500
🏢 B2b Sales🏗️ Complex Sales🤝 Consultative Selling💡 Insight-Led Selling🧩 Stakeholder Alignment
The Lost Art of Closing Summary
The Lost Art of Closing 93%
The close is a myth. Deals advance on commitments traded for value step by step.
by Anthony Iannarino 2017
4.25
500 ratings
🏢 B2b Sales🏗️ Complex Sales🤝 Consultative Selling💡 Insight-Led Selling🧩 Stakeholder Alignment
The SaaS Sales Method
by Jacco van der Kooij • 2018
SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.
4.32
265
💼 B2b Sales📞 Cold Calling✉️ Email Outreach🤝 Social Selling💬 Consultative Selling
The SaaS Sales Method Summary
The SaaS Sales Method 93%
SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.
by Jacco van der Kooij 2018
4.32
265 ratings
💼 B2b Sales📞 Cold Calling✉️ Email Outreach🤝 Social Selling💬 Consultative Selling
Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas🛤️ Buying Journey🤝 Sales Enablement
Buyer Personas Summary
Buyer Personas 93%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas🛤️ Buying Journey🤝 Sales Enablement
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy🎨 Content Design👤 Personalization
F#ck Content Marketing Summary
F#ck Content Marketing 93%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy🎨 Content Design👤 Personalization
The Sales Acceleration Formula
by Mark Roberge • 2015
Treat sales like engineering: hire on data, train with structure, coach by the numbers.
4.26
3k+
🏢 B2b Sales📊 Sales Management📈 Demand Generation🔍 Data-Driven Hiring📋 Metrics And Coaching
The Sales Acceleration Formula Summary
The Sales Acceleration Formula 93%
Treat sales like engineering: hire on data, train with structure, coach by the numbers.
by Mark Roberge 2015
4.26
3k+ ratings
🏢 B2b Sales📊 Sales Management📈 Demand Generation🔍 Data-Driven Hiring📋 Metrics And Coaching
The Little Book of Big PR
by Jennefer Witter • 2014
Get your small business in the news: a PR playbook for owners who can't afford an agency.
3.33
21
🗞️ Public Relations🏪 Small Business Marketing👤 Personal Branding📱 Social Media Strategy🤝 Networking
The Little Book of Big PR Summary
The Little Book of Big PR 93%
Get your small business in the news: a PR playbook for owners who can't afford an agency.
by Jennefer Witter 2014
3.33
21 ratings
🗞️ Public Relations🏪 Small Business Marketing👤 Personal Branding📱 Social Media Strategy🤝 Networking
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
Managing Content Marketing Summary
Managing Content Marketing 93%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
The New Solution Selling
by Keith M. Eades • 2003
Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.
3.84
302
💬 Consultative Selling🏢 B2B Sales🧩 Sales Process Design🧠 Buyer Psychology🎣 Prospecting Techniques
The New Solution Selling Summary
The New Solution Selling 93%
Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.
by Keith M. Eades 2003
3.84
302 ratings
💬 Consultative Selling🏢 B2B Sales🧩 Sales Process Design🧠 Buyer Psychology🎣 Prospecting Techniques
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 93%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Youtility Summary
Youtility 92%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation🗺️ Content Strategy📥 Inbound Methodology
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 92%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation🗺️ Content Strategy📥 Inbound Methodology
ALWAYS BE QUALIFYING
by Darius Lahoutifard • 2020
A B2B checklist for knowing which deals to chase, and which to walk away from.
4.00
146
🏢 B2B Sales📋 Sales Methodology✅ Sales Qualification💰 ROI Selling📊 Pipeline Management
ALWAYS BE QUALIFYING Summary
ALWAYS BE QUALIFYING 92%
A B2B checklist for knowing which deals to chase, and which to walk away from.
by Darius Lahoutifard 2020
4.00
146 ratings
🏢 B2B Sales📋 Sales Methodology✅ Sales Qualification💰 ROI Selling📊 Pipeline Management
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 92%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
Generating Business Referrals Without Asking
by Stacey Brown Randall • 2018
Stop asking for referrals. A relationship-first system that turns clients into your sales engine.
3.78
102
🤝 Referral Marketing🧲 Client Acquisition💌 Relationship Marketing🕸️ Business Networking🗣️ Word Of Mouth
Generating Business Referrals Without Asking Summary
Generating Business Referrals Without Asking 92%
Stop asking for referrals. A relationship-first system that turns clients into your sales engine.
by Stacey Brown Randall 2018
3.78
102 ratings
🤝 Referral Marketing🧲 Client Acquisition💌 Relationship Marketing🕸️ Business Networking🗣️ Word Of Mouth
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing🎯 Lead Generation📝 Content Marketing
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 92%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing🎯 Lead Generation📝 Content Marketing
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
Selling the Price Increase Summary
Selling the Price Increase 92%
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022
3.72
79 ratings
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
SNAP Selling
by Jill Konrath • 2010
Your pitch gets deleted because it adds work. Flip the equation with four principles.
3.88
537
📋 Sales Methodology🏢 B2b Selling🧠 Buyer Psychology🔄 Sales Process💎 Value-Based Selling
SNAP Selling Summary
SNAP Selling 92%
Your pitch gets deleted because it adds work. Flip the equation with four principles.
by Jill Konrath 2010
3.88
537 ratings
📋 Sales Methodology🏢 B2b Selling🧠 Buyer Psychology🔄 Sales Process💎 Value-Based Selling
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation💎 Value Proposition🤝 Personal Selling
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 92%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation💎 Value Proposition🤝 Personal Selling
Magnetic Marketing
by Dan S. Kennedy • 2018
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
4.20
457
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
Magnetic Marketing Summary
Magnetic Marketing 92%
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
by Dan S. Kennedy 2018
4.20
457 ratings
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
The Art of the Sale
by Philip Delves Broughton • 2012
Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.
3.68
400
🧠 Sales Psychology🤝 Relationship Selling🎭 Authentic Selling❤️ Emotional Intelligence🎯 Consultative Selling
The Art of the Sale Summary
The Art of the Sale 92%
Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.
by Philip Delves Broughton 2012
3.68
400 ratings
🧠 Sales Psychology🤝 Relationship Selling🎭 Authentic Selling❤️ Emotional Intelligence🎯 Consultative Selling
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