إدارة

يتجلى عالم الأعمال الحديث النابض بالحياة من خلال رؤى الخبراء حول القيادة والإنتاجية والاستراتيجية التنظيمية. تزوّد هذه الأدلة العملية وقصص النجاح الملهمة كلاً من المديرين التنفيذيين المخضرمين ورواد الأعمال الطموحين بأطر عمل مثبتة لمواجهة التحديات وإلهام الفرق وتحقيق نمو حقيقي وهادف.

إدارة ملخصات الكتب

كن بارعًا لدرجة لا يمكنهم تجاهلك

بقلم كال نيوبورت • 2012

Skill comes first. Passion follows. A system for earning autonomy, mission, and work you love.

4.07

٥٠٬٠٠٠+

🧭 Career Development 💼 Knowledge Work 🏋️ Deliberate Practice 😊 Career Satisfaction 🗽 Autonomy At Work

كن بارعًا لدرجة لا يمكنهم تجاهلك

Skill comes first. Passion follows. A system for earning autonomy, mission, and work you love.

بقلم كال نيوبورت 2012 288 صفحة

4.07

٥٠٬٠٠٠+ تقييم

🧭 Career Development 💼 Knowledge Work 🏋️ Deliberate Practice 😊 Career Satisfaction 🗽 Autonomy At Work

Traction

بقلم Gino Wickman • 2007

A single system to align your team, force accountability, and end the chaos that stalls growth.

4.13

١٦٬٠٠٠+

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

Traction

A single system to align your team, force accountability, and end the chaos that stalls growth.

بقلم Gino Wickman 2007 246 صفحة

4.13

١٦٬٠٠٠+ تقييم

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

بناء علامة تجارية عبر القصة

بقلم دونالد ميلر • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

٢٦٬٠٠٠+

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

بناء علامة تجارية عبر القصة

Stop making your brand the hero. A story framework that clears the fog so customers buy.

بقلم دونالد ميلر 2017 240 صفحة

4.26

٢٦٬٠٠٠+ تقييم

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

معدي

بقلم جونا بيرغر • 2013

The science of why people share: research-backed levers for making your ideas spread.

3.98

٣٣٬٠٠٠+

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion

معدي

The science of why people share: research-backed levers for making your ideas spread.

بقلم جونا بيرغر 2013 210 صفحة

3.98

٣٣٬٠٠٠+ تقييم

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion

Running Lean

بقلم Ash Maurya • 2012

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

4.10

٢٠٬٠٠٠+

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

Running Lean

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

بقلم Ash Maurya 2012 367 صفحة

4.10

٢٠٬٠٠٠+ تقييم

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

اللعب للفوز

بقلم إيه. جي. لافلي • 2013

Forget the plan. Winners make a handful of choices that lock together and beat the market.

3.99

٩٬٠٠٠+

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage 🧭 Strategy Frameworks ⚙️ Organizational Alignment

اللعب للفوز

Forget the plan. Winners make a handful of choices that lock together and beat the market.

بقلم إيه. جي. لافلي 2013 272 صفحة

3.99

٩٬٠٠٠+ تقييم

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage 🧭 Strategy Frameworks ⚙️ Organizational Alignment

Empowered

بقلم Marty Cagan • 2020

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

4.25

٣٬٠٠٠+

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

Empowered

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

بقلم Marty Cagan 2020 432 صفحة

4.25

٣٬٠٠٠+ تقييم

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

التسويق 5.0

بقلم فيليب كوتلر • 2021

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

4.00

١٬٠٠٠+

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

التسويق 5.0

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

بقلم فيليب كوتلر 2021 206 صفحة

4.00

١٬٠٠٠+ تقييم

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

The Mom Test

بقلم Rob Fitzpatrick • 2013

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

4.37

١٣٬٠٠٠+

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

The Mom Test

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

بقلم Rob Fitzpatrick 2013 138 صفحة

4.37

١٣٬٠٠٠+ تقييم

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

BE 2.0 (Beyond Entrepreneurship 2.0)

بقلم Jim Collins • 2001

Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.

4.39

٢٬٠٠٠+

🏛️ Enduring Companies 🧭 Organizational Culture 🕊️ Leadership Humility 🎯 Strategic Focus ⚙️ Disciplined Execution

BE 2.0 (Beyond Entrepreneurship 2.0)

Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.

بقلم Jim Collins 2001 344 صفحة

4.39

٢٬٠٠٠+ تقييم

🏛️ Enduring Companies 🧭 Organizational Culture 🕊️ Leadership Humility 🎯 Strategic Focus ⚙️ Disciplined Execution

7 Rules of Power

بقلم Jeffrey Pfeffer • 2022

Everything you learned about being a good colleague is keeping you from the corner office.

4.01

١٬٠٠٠+

🎭 Organizational Politics 🦊 Machiavellianism 🧠 Organizational Behavior 👔 Executive Presence 🤝 Strategic Networking

7 Rules of Power

Everything you learned about being a good colleague is keeping you from the corner office.

بقلم Jeffrey Pfeffer 2022

4.01

١٬٠٠٠+ تقييم

🎭 Organizational Politics 🦊 Machiavellianism 🧠 Organizational Behavior 👔 Executive Presence 🤝 Strategic Networking

Noise

بقلم Daniel Kahneman • 2021

You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.

3.67

١٦٬٠٠٠+

📊 Decision Science 🏢 Organizational Behavior 🧠 Behavioral Economics 📢 Noise And Bias 🎯 Error Reduction

Noise

You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.

بقلم Daniel Kahneman 2021 419 صفحة

3.67

١٦٬٠٠٠+ تقييم

📊 Decision Science 🏢 Organizational Behavior 🧠 Behavioral Economics 📢 Noise And Bias 🎯 Error Reduction

Competing in the Age of AI

بقلم Marco Iansiti • 2020

AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.

3.82

١٬٠٠٠+

🤖 Ai Business Models 🏗️ Platform Strategy 🔗 Data Network Effects 🔄 Digital Transformation ⚖️ Ai Ethics

Competing in the Age of AI

AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.

بقلم Marco Iansiti 2020 288 صفحة

3.82

١٬٠٠٠+ تقييم

🤖 Ai Business Models 🏗️ Platform Strategy 🔗 Data Network Effects 🔄 Digital Transformation ⚖️ Ai Ethics

Main Street Millionaire

بقلم Codie Sanchez • 2024

Buy boring Main Street businesses with the seller's cash, and never run them yourself.

4.36

٣٬٠٠٠+

📈 Acquisition Entrepreneurship 🏘️ Main Street Investing 💸 Creative Financing 👻 Absentee Ownership 😴 Passive Income

Main Street Millionaire

Buy boring Main Street businesses with the seller's cash, and never run them yourself.

بقلم Codie Sanchez 2024 272 صفحة

4.36

٣٬٠٠٠+ تقييم

📈 Acquisition Entrepreneurship 🏘️ Main Street Investing 💸 Creative Financing 👻 Absentee Ownership 😴 Passive Income

The Challenger Sale

بقلم Matthew Dixon • 2011

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

3.91

١١٬٠٠٠+

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

The Challenger Sale

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

بقلم Matthew Dixon 2011 242 صفحة

3.91

١١٬٠٠٠+ تقييم

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

ماجستير إدارة الأعمال الشخصي

بقلم جوش كوفمان • 2010

Five processes run every successful business. Master them without the degree.

4.09

٤٨٬٠٠٠+

🏗️ Business Fundamentals 🎓 Anti-Mba 💎 Value Creation 🔄 Systems Thinking 🤝 Sales Strategy

ماجستير إدارة الأعمال الشخصي

Five processes run every successful business. Master them without the degree.

بقلم جوش كوفمان 2010 402 صفحة

4.09

٤٨٬٠٠٠+ تقييم

🏗️ Business Fundamentals 🎓 Anti-Mba 💎 Value Creation 🔄 Systems Thinking 🤝 Sales Strategy

Goals!

بقلم Brian Tracy • 2010

Turn any goal into a written plan and program your mind to pursue it on autopilot.

4.25

١٥٬٠٠٠+

🎯 Goal Setting ⏳ Time Management 🧲 Law Of Attraction 🧠 Mental Rehearsal 🛡️ Self-Discipline

Goals!

Turn any goal into a written plan and program your mind to pursue it on autopilot.

بقلم Brian Tracy 2010 304 صفحة

4.25

١٥٬٠٠٠+ تقييم

🎯 Goal Setting ⏳ Time Management 🧲 Law Of Attraction 🧠 Mental Rehearsal 🛡️ Self-Discipline

اجذب

بقلم فانيسا فان إدواردز • 2017

Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.

4.11

٨٬٠٠٠+

🧠 Behavioral Psychology 🤐 Nonverbal Communication 🔍 Personality Decoding 💬 Conversation Skills 🤝 Rapport Building

اجذب

Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.

بقلم فانيسا فان إدواردز 2017 320 صفحة

4.11

٨٬٠٠٠+ تقييم

🧠 Behavioral Psychology 🤐 Nonverbal Communication 🔍 Personality Decoding 💬 Conversation Skills 🤝 Rapport Building

تقويم تشارلي المسكين

بقلم تشارلز تي مانجر • 2005

Outsmarting your own irrationality is the only lasting edge. Charlie Munger's manual.

4.40

١٨٬٠٠٠+

💰 Value Investing 🧠 Behavioral Economics 🔍 Cognitive Biases 🧩 Mental Models 🌐 Multidisciplinary

تقويم تشارلي المسكين

Outsmarting your own irrationality is the only lasting edge. Charlie Munger's manual.

بقلم تشارلز تي مانجر 2005 548 صفحة

4.40

١٨٬٠٠٠+ تقييم

💰 Value Investing 🧠 Behavioral Economics 🔍 Cognitive Biases 🧩 Mental Models 🌐 Multidisciplinary

The Coaching Habit

بقلم Michael Bungay Stanier • 2016

Swap advice for seven questions: the habit that builds teams that think for themselves.

4.00

٢٩٬٠٠٠+

🎯 Coaching Skills ❓ Questioning Techniques 👂 Active Listening 🔁 Habit Formation 🧑‍💼 New Managers

The Coaching Habit

Swap advice for seven questions: the habit that builds teams that think for themselves.

بقلم Michael Bungay Stanier 2016 264 صفحة

4.00

٢٩٬٠٠٠+ تقييم

🎯 Coaching Skills ❓ Questioning Techniques 👂 Active Listening 🔁 Habit Formation 🧑‍💼 New Managers

صُنع للبيع

بقلم جون واريلو • 2010

Most small businesses cannot be sold. The playbook for making yours the exception.

4.24

٧٬٠٠٠+

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

صُنع للبيع

Most small businesses cannot be sold. The playbook for making yours the exception.

بقلم جون واريلو 2010 176 صفحة

4.24

٧٬٠٠٠+ تقييم

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

وكيل العقارات المليونير

بقلم غاري كيلر • 2003

Scale a solo real estate practice to seven figures: leads, listings, and leverage systematized.

4.23

٤٬٠٠٠+

🏠 Real Estate Sales 🎯 Lead Generation 👥 Team Building ⏰ Time Management 🧱 Business Modeling

وكيل العقارات المليونير

Scale a solo real estate practice to seven figures: leads, listings, and leverage systematized.

بقلم غاري كيلر 2003 362 صفحة

4.23

٤٬٠٠٠+ تقييم

🏠 Real Estate Sales 🎯 Lead Generation 👥 Team Building ⏰ Time Management 🧱 Business Modeling

Inspired

بقلم Marty Cagan • 2008

Why the best product teams don't take orders. They discover what customers need, fast.

4.23

٢٥٬٠٠٠+

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams 🧑‍💻 Customer Discovery 📐 Lean Methodology

Inspired

Why the best product teams don't take orders. They discover what customers need, fast.

بقلم Marty Cagan 2008 349 صفحة

4.23

٢٥٬٠٠٠+ تقييم

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams 🧑‍💻 Customer Discovery 📐 Lean Methodology

فن العرض والإقناع

بقلم أورين كلاف • 2011

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

4.05

١١٬٠٠٠+

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

فن العرض والإقناع

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

بقلم أورين كلاف 2011 240 صفحة

4.05

١١٬٠٠٠+ تقييم

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

التنقيب المتعصب

بقلم جيب بلاونت • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

٦٬٠٠٠+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

التنقيب المتعصب

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

بقلم جيب بلاونت 2015 304 صفحة

4.25

٦٬٠٠٠+ تقييم

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Leaders Eat Last

بقلم Simon Sinek • 2014

Your team runs on four brain chemicals. A leader's every choice decides which ones activate.

4.08

٦٥٬٠٠٠+

🫡 Servant Leadership 👥 Team Dynamics 🤝 Trust Building 🏢 Organizational Culture 🧠 Workplace Psychology

Leaders Eat Last

Your team runs on four brain chemicals. A leader's every choice decides which ones activate.

بقلم Simon Sinek 2014 350 صفحة

4.08

٦٥٬٠٠٠+ تقييم

🫡 Servant Leadership 👥 Team Dynamics 🤝 Trust Building 🏢 Organizational Culture 🧠 Workplace Psychology

الدافع

بقلم دانيال إتش. بينك • 2009

For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.

3.95

١٠٠٬٠٠٠+

🔬 Intrinsic Motivation 💼 Workplace Motivation 🧠 Behavioral Psychology 🌊 Flow State 🌱 Growth Mindset

الدافع

For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.

بقلم دانيال إتش. بينك 2009 272 صفحة

3.95

١٠٠٬٠٠٠+ تقييم

🔬 Intrinsic Motivation 💼 Workplace Motivation 🧠 Behavioral Psychology 🌊 Flow State 🌱 Growth Mindset

How Brands Grow

بقلم Byron Sharp • 2010

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

4.16

٣٬٠٠٠+

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

How Brands Grow

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

بقلم Byron Sharp 2010 228 صفحة

4.16

٣٬٠٠٠+ تقييم

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

Positioning

بقلم Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

١٨٬٠٠٠+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

بقلم Al Ries 1980 226 صفحة

4.04

١٨٬٠٠٠+ تقييم

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Hyperfocus

بقلم Chris Bailey • 2018

Two attention modes: lock in deep, then let your mind roam for breakthroughs.

3.88

١١٬٠٠٠+

🧠 Attention Management 🔍 Deep Focus ☁️ Mind-Wandering ⚡ Energy Management 📱 Digital Distraction

Hyperfocus

Two attention modes: lock in deep, then let your mind roam for breakthroughs.

بقلم Chris Bailey 2018 256 صفحة

3.88

١١٬٠٠٠+ تقييم

🧠 Attention Management 🔍 Deep Focus ☁️ Mind-Wandering ⚡ Energy Management 📱 Digital Distraction

Work Rules!

بقلم Laszlo Bock • 2015

A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.

4.13

١٦٬٠٠٠+

👥 People Operations 🏢 Corporate Culture 🌟 Talent Management 🎯 Hiring Practices 🧠 Behavioral Nudges

Work Rules!

A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.

بقلم Laszlo Bock 2015 417 صفحة

4.13

١٦٬٠٠٠+ تقييم

👥 People Operations 🏢 Corporate Culture 🌟 Talent Management 🎯 Hiring Practices 🧠 Behavioral Nudges

أناس مستهترون

بقلم سارة وين-ويليامز • 2025

Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.

4.12

١٠٠٬٠٠٠+

🏢 Big Tech Critique 📢 Corporate ExposéS 📱 Social Media Platforms ⚖️ Tech Ethics 🚫 Content Moderation

أناس مستهترون

Facebook's growth playbook from the inside: trade free speech, erode privacy, ignore the bodies.

بقلم سارة وين-ويليامز 2025 382 صفحة

4.12

١٠٠٬٠٠٠+ تقييم

🏢 Big Tech Critique 📢 Corporate ExposéS 📱 Social Media Platforms ⚖️ Tech Ethics 🚫 Content Moderation

Confessions of an Advertising Man

بقلم David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

٦٬٠٠٠+

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Confessions of an Advertising Man

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

بقلم David Ogilvy 2004 208 صفحة

٦٬٠٠٠+ تقييم

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

The Startup Owner's Manual

بقلم Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

١٢٬٠٠٠+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

The Startup Owner's Manual

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

بقلم Steve Blank 2012 608 صفحة

4.11

١٢٬٠٠٠+ تقييم

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Duct Tape Marketing Revised and Updated

بقلم John Jantsch • 2006

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

3.94

٢٬٠٠٠+

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Duct Tape Marketing Revised and Updated

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

بقلم John Jantsch 2006 304 صفحة

3.94

٢٬٠٠٠+ تقييم

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

إدارة التسويق

بقلم فيليب كوتلر • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

٦٬٠٠٠+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

إدارة التسويق

Most companies think marketing is selling. It's not. Here is the complete discipline.

بقلم فيليب كوتلر 1967 729 صفحة

4.06

٦٬٠٠٠+ تقييم

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Hook Point

بقلم Brendan Kane • 2020

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

3.49

١٬٠٠٠+

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Hook Point

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

بقلم Brendan Kane 2020 304 صفحة

3.49

١٬٠٠٠+ تقييم

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

بناء دماغ ثانٍ

بقلم تياغو فورتي • 2022

The missing half of every productivity system: how to turn saved ideas into finished creative work.

4.03

٢١٬٠٠٠+

🧠 Knowledge Management 💻 Digital Organization 📝 Note-Taking Systems 🎨 Creative Workflow ⚙️ Productivity Systems

بناء دماغ ثانٍ

The missing half of every productivity system: how to turn saved ideas into finished creative work.

بقلم تياغو فورتي 2022 269 صفحة

4.03

٢١٬٠٠٠+ تقييم

🧠 Knowledge Management 💻 Digital Organization 📝 Note-Taking Systems 🎨 Creative Workflow ⚙️ Productivity Systems

الدقيقة الأولى

بقلم كريس فينينغ • 2020

Most work conversations fail in the first minute. Three sentences can fix that.

3.84

١٬٠٠٠+

🗣 Workplace Communication ✍ Business Writing 🧠 Structured Thinking ⚡ Brevity 📅 Meeting Management

الدقيقة الأولى

Most work conversations fail in the first minute. Three sentences can fix that.

بقلم كريس فينينغ 2020 126 صفحة

3.84

١٬٠٠٠+ تقييم

🗣 Workplace Communication ✍ Business Writing 🧠 Structured Thinking ⚡ Brevity 📅 Meeting Management

ما قبل الإقناع

بقلم روبرت ب. تشالديني • 2016

The most powerful moment in persuasion is not when you speak, but the unguarded instant before.

4.00

١٠٬٠٠٠+

🔑 Influence Tactics 👀 Attention Capture 🧠 Priming Effects 💰 Behavioral Economics 🤝 Shared Identity

ما قبل الإقناع

The most powerful moment in persuasion is not when you speak, but the unguarded instant before.

بقلم روبرت ب. تشالديني 2016 432 صفحة

4.00

١٠٬٠٠٠+ تقييم

🔑 Influence Tactics 👀 Attention Capture 🧠 Priming Effects 💰 Behavioral Economics 🤝 Shared Identity

Radical Candor

بقلم Kim Malone Scott • 2017

Good bosses care. Great bosses also confront. The framework that makes both possible.

4.05

٥٨٬٠٠٠+

🧑‍💼 People Management 🗣️ Feedback Culture 🫂 Psychological Safety 🌱 Talent Development 🖥️ Tech Management

Radical Candor

Good bosses care. Great bosses also confront. The framework that makes both possible.

بقلم Kim Malone Scott 2017 404 صفحة

4.05

٥٨٬٠٠٠+ تقييم

🧑‍💼 People Management 🗣️ Feedback Culture 🫂 Psychological Safety 🌱 Talent Development 🖥️ Tech Management

فجوة العلامة التجارية

بقلم مارتي نيوماير • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

٥٬٠٠٠+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

فجوة العلامة التجارية

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

بقلم مارتي نيوماير 2003

3.98

٥٬٠٠٠+ تقييم

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Oversubscribed

بقلم Daniel Priestley • 2015

When demand exceeds supply, you set the price. Here is the playbook for getting there.

4.19

٢٬٠٠٠+

📊 Demand Generation 🎯 Business Positioning 🔀 Differentiation Strategy 🧠 Buying Psychology ⭐ Personal Branding

Oversubscribed

When demand exceeds supply, you set the price. Here is the playbook for getting there.

بقلم Daniel Priestley 2015 224 صفحة

4.19

٢٬٠٠٠+ تقييم

📊 Demand Generation 🎯 Business Positioning 🔀 Differentiation Strategy 🧠 Buying Psychology ⭐ Personal Branding

The Strategy and Tactics of Pricing

بقلم Thomas T. Nagle • 1986

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

4.08

٥٠٠+

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

The Strategy and Tactics of Pricing

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

بقلم Thomas T. Nagle 1986 352 صفحة

4.08

٥٠٠+ تقييم

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

شركة من شخص واحد

بقلم بول جارفيس • 2019

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

3.91

٦٬٠٠٠+

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

شركة من شخص واحد

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

بقلم بول جارفيس 2019

3.91

٦٬٠٠٠+ تقييم

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

محاط بالحمقى

بقلم توماس إريكسون • 2014

Why people bulldoze, chatter, stall, or overanalyze: a four-type system for reaching each one.

3.51

٧٨٬٠٠٠+

🎨 Personality Types 💬 Communication Styles 🏢 Workplace Communication 👥 Team Dynamics 🔍 Behavioral Profiling

محاط بالحمقى

Why people bulldoze, chatter, stall, or overanalyze: a four-type system for reaching each one.

بقلم توماس إريكسون 2014 304 صفحة

3.51

٧٨٬٠٠٠+ تقييم

🎨 Personality Types 💬 Communication Styles 🏢 Workplace Communication 👥 Team Dynamics 🔍 Behavioral Profiling

أوجيلفي عن الإعلان

بقلم ديفيد أوجيلفي • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

١١٬٠٠٠+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

أوجيلفي عن الإعلان

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

بقلم ديفيد أوجيلفي 1985 224 صفحة

4.15

١١٬٠٠٠+ تقييم

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

القمة

بقلم ك. أندرس إريكسون • 2016

Talent is a myth: world-class skill comes from a precise, uncomfortable practice anyone can learn.

4.20

١٩٬٠٠٠+

🎯 Skill Acquisition 🏔️ Peak Performance 🧠 Neuroplasticity 🤔 Cognitive Psychology 🎓 Education Reform

القمة

Talent is a myth: world-class skill comes from a precise, uncomfortable practice anyone can learn.

بقلم ك. أندرس إريكسون 2016 307 صفحة

4.20

١٩٬٠٠٠+ تقييم

🎯 Skill Acquisition 🏔️ Peak Performance 🧠 Neuroplasticity 🤔 Cognitive Psychology 🎓 Education Reform

The Qualified Sales Leader

بقلم John McMahon • 2021

Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.

4.39

١٬٠٠٠+

🏢 Enterprise Sales 👔 Sales Leadership ✅ Deal Qualification 📋 Sales Methodology 💰 Value Selling

The Qualified Sales Leader

Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.

بقلم John McMahon 2021

4.39

١٬٠٠٠+ تقييم

🏢 Enterprise Sales 👔 Sales Leadership ✅ Deal Qualification 📋 Sales Methodology 💰 Value Selling

التوسع

بقلم فيرن هارنيش • 2014

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

4.16

٦٬٠٠٠+

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

التوسع

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

بقلم فيرن هارنيش 2014 272 صفحة

4.16

٦٬٠٠٠+ تقييم

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

السابق 2 3 4 5 6 التالي

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