Наука

Наука формирует каждый аспект нашего мира — от атомов, из которых состоят наши тела, до тайн сознания и человеческого поведения. Здесь вы найдёте увлекательные исследования эволюции, физики, психологии и природных сил, управляющих как нашей Вселенной, так и нами самими.

Наука Саммари книг

Дилемма всеядного

— Майкл Поллан • 2006

Corn and oil, not sunlight, power what we eat. Four meals traced to their hidden origins.

4.19

200 000+

🏭 Food Systems 🌽 Industrial Agriculture 🌾 Sustainable Farming 🐄 Ethical Eating 🌍 Food And Climate

Дилемма всеядного

Corn and oil, not sunlight, power what we eat. Four meals traced to their hidden origins.

— Майкл Поллан 2006 710 стр.

4.19

200 000+ оценок

🏭 Food Systems 🌽 Industrial Agriculture 🌾 Sustainable Farming 🐄 Ethical Eating 🌍 Food And Climate

Структура разума

— Говард Гарднер • 1983

Eight distinct intelligences, not one. Each with its own brain wiring and developmental clock.

3.95

2 000+

🧠 Cognitive Pluralism 🏫 Educational Reform 📊 Beyond Iq 👶 Developmental Psychology 🌱 Talent Development

Структура разума

Eight distinct intelligences, not one. Each with its own brain wiring and developmental clock.

— Говард Гарднер 1983 469 стр.

3.95

2 000+ оценок

🧠 Cognitive Pluralism 🏫 Educational Reform 📊 Beyond Iq 👶 Developmental Psychology 🌱 Talent Development

Зачем мы спим

— Мэттью Уолкер • 2017

Nineteen hours awake equals legal drunkenness. What sleep does, and what its loss costs us.

4.37

200 000+

🧬 Sleep Science 🕰️ Circadian Biology 🏥 Public Health 🛏️ Sleep Hygiene 🧠 Cognitive Performance

Зачем мы спим

Nineteen hours awake equals legal drunkenness. What sleep does, and what its loss costs us.

— Мэттью Уолкер 2017 368 стр.

4.37

200 000+ оценок

🧬 Sleep Science 🕰️ Circadian Biology 🏥 Public Health 🛏️ Sleep Hygiene 🧠 Cognitive Performance

Tiny Habits

— B.J. Fogg • 2019

Flossing one tooth beats a full routine: build habits from laughably small beginnings.

4.13

19 000+

🔄 Habit Formation 🧠 Behavioral Psychology 🐜 Micro Habits 🔔 Cues And Triggers 🌟 Positive Reinforcement

Tiny Habits

Flossing one tooth beats a full routine: build habits from laughably small beginnings.

— B.J. Fogg 2019 322 стр.

4.13

19 000+ оценок

🔄 Habit Formation 🧠 Behavioral Psychology 🐜 Micro Habits 🔔 Cues And Triggers 🌟 Positive Reinforcement

Outlive

— Питер Аттиа • 2023

A science-based strategy for pushing cancer, heart disease, and dementia decades into the future.

4.31

99 000+

🧬 Longevity Science 🩺 Preventive Medicine 🏋️ Exercise Physiology 🥗 Personalized Nutrition 🩸 Blood Sugar Control

Outlive

A science-based strategy for pushing cancer, heart disease, and dementia decades into the future.

— Питер Аттиа 2023 496 стр.

4.31

99 000+ оценок

🧬 Longevity Science 🩺 Preventive Medicine 🏋️ Exercise Physiology 🥗 Personalized Nutrition 🩸 Blood Sugar Control

Словарь языка тела

— Джо Наварро • 2018

Your body broadcasts what words hide. A field guide to the honest signals you miss.

3.69

2 000+

👁️ Body Language 🔍 Reading People 😮 Facial Microexpressions 🤲 Self-Soothing Signals 😰 Stress Signals

Словарь языка тела

Your body broadcasts what words hide. A field guide to the honest signals you miss.

— Джо Наварро 2018 208 стр.

3.69

2 000+ оценок

👁️ Body Language 🔍 Reading People 😮 Facial Microexpressions 🤲 Self-Soothing Signals 😰 Stress Signals

Factfulness

— Hans Rosling • 2018

A chimp guessing at random outperforms experts on global trends. The data tells a better story.

4.35

200 000+

🌏 Global Development 🧠 Cognitive Biases 📊 Data Literacy 📰 Negativity Bias ⚠️ Risk Perception

Factfulness

A chimp guessing at random outperforms experts on global trends. The data tells a better story.

— Hans Rosling 2018 342 стр.

4.35

200 000+ оценок

🌏 Global Development 🧠 Cognitive Biases 📊 Data Literacy 📰 Negativity Bias ⚠️ Risk Perception

Программа доктора Нила Барнарда по обращению диабета

— Нил Д. Барнард • 2006

The fat blocking your insulin lives inside your cells. A low-fat vegan diet clears it.

4.23

1 000+

🩺 Diabetes Management 🥬 Plant-Based Nutrition 🧬 Insulin Resistance 🔄 Disease Reversal 🥗 Low Fat Diets

Программа доктора Нила Барнарда по обращению диабета

The fat blocking your insulin lives inside your cells. A low-fat vegan diet clears it.

— Нил Д. Барнард 2006 288 стр.

4.23

1 000+ оценок

🩺 Diabetes Management 🥬 Plant-Based Nutrition 🧬 Insulin Resistance 🔄 Disease Reversal 🥗 Low Fat Diets

Cribsheet

— Эмили Остер • 2019

An economist's findings on sleep, feeding, and daycare: what the data says about early parenthood.

4.13

45 000+

📊 Data-Driven Parenting 👶 New Parents 🧒 Early Childhood 😴 Sleep Training 🤱 Breastfeeding

Cribsheet

An economist's findings on sleep, feeding, and daycare: what the data says about early parenthood.

— Эмили Остер 2019 352 стр.

4.13

45 000+ оценок

📊 Data-Driven Parenting 👶 New Parents 🧒 Early Childhood 😴 Sleep Training 🤱 Breastfeeding

Эмоциональный интеллект

— Дэниел Гоулман • 1995

Your emotional brain reacts before thought. That half-second shapes your career and relationships.

4.06

100 000+

🏫 Social-Emotional Learning 🧠 Emotional Regulation 🧬 Brain And Emotion 💼 Workplace Psychology 😰 Stress Management

Эмоциональный интеллект

Your emotional brain reacts before thought. That half-second shapes your career and relationships.

— Дэниел Гоулман 1995 351 стр.

4.06

100 000+ оценок

🏫 Social-Emotional Learning 🧠 Emotional Regulation 🧬 Brain And Emotion 💼 Workplace Psychology 😰 Stress Management

Сверхдержавы искусственного интеллекта

— Кай-Фу Ли • 2018

China and Silicon Valley are in an AI arms race. The first casualty: your job.

4.09

16 000+

🤖 Ai And Automation 🇨🇳 Chinese Technology 🌏 Us-China Tech Rivalry 💼 Job Displacement 🫂 Human-Ai Collaboration

Сверхдержавы искусственного интеллекта

China and Silicon Valley are in an AI arms race. The first casualty: your job.

— Кай-Фу Ли 2018 275 стр.

4.09

16 000+ оценок

🤖 Ai And Automation 🇨🇳 Chinese Technology 🌏 Us-China Tech Rivalry 💼 Job Displacement 🫂 Human-Ai Collaboration

The Coming Wave

— Mustafa Suleyman • 2023

AI and biotech are coming. They can't be stopped. They can't be contained. Catastrophe or dystopia?

3.80

15 000+

🏛️ Tech Policy ⚠️ Existential Risk 🤖 Ai Safety 🏎️ Ai Arms Race 🌍 Future Of Humanity

The Coming Wave

AI and biotech are coming. They can't be stopped. They can't be contained. Catastrophe or dystopia?

— Mustafa Suleyman 2023 332 стр.

3.80

15 000+ оценок

🏛️ Tech Policy ⚠️ Existential Risk 🤖 Ai Safety 🏎️ Ai Arms Race 🌍 Future Of Humanity

It Didn't Start with You

— Mark Wolynn • 2016

Your worst fears may not be yours. They could belong to your grandmother.

3.55

39 000+

🧬 Intergenerational Trauma 🔗 Family Systems 🧫 Epigenetics 👶 Childhood Trauma 🤱 Attachment Theory

It Didn't Start with You

Your worst fears may not be yours. They could belong to your grandmother.

— Mark Wolynn 2016 256 стр.

3.55

39 000+ оценок

🧬 Intergenerational Trauma 🔗 Family Systems 🧫 Epigenetics 👶 Childhood Trauma 🤱 Attachment Theory

Суперобучение

— Скотт Х. Янг • 2019

Intense self-study beats the classroom. Principles for learning hard skills in months, not years.

3.95

15 000+

🎯 Skill Acquisition ⚡ Accelerated Learning 🧭 Self-Directed Learning 🏋️ Deliberate Practice 🧠 Cognitive Science

Суперобучение

Intense self-study beats the classroom. Principles for learning hard skills in months, not years.

— Скотт Х. Янг 2019 304 стр.

3.95

15 000+ оценок

🎯 Skill Acquisition ⚡ Accelerated Learning 🧭 Self-Directed Learning 🏋️ Deliberate Practice 🧠 Cognitive Science

Заразительный

— Йона Бергер • 2013

The science of why people share: research-backed levers for making your ideas spread.

3.98

33 000+

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion

Заразительный

The science of why people share: research-backed levers for making your ideas spread.

— Йона Бергер 2013 210 стр.

3.98

33 000+ оценок

🦠 Viral Marketing 🧠 Consumer Psychology 💬 Word Of Mouth 📊 Behavioral Economics 🎯 Persuasion

The Holographic Universe

— Michael Talbot • 1991

Reality is a holographic projection from a deeper order, and your brain is the interpreter.

4.09

10 000+

🧬 Quantum Physics 🧠 Consciousness Studies 🔬 Science And Spirituality 🤝 Mind-Body Connection 👁️ Perception And Reality

The Holographic Universe

Reality is a holographic projection from a deeper order, and your brain is the interpreter.

— Michael Talbot 1991 338 стр.

4.09

10 000+ оценок

🧬 Quantum Physics 🧠 Consciousness Studies 🔬 Science And Spirituality 🤝 Mind-Body Connection 👁️ Perception And Reality

Range

— Дэвид Эпштейн • 2019

Childhood specialization is overrated. Generalists who sample widely solve the hardest problems.

4.13

80 000+

🌱 Late Bloomers 🧩 Interdisciplinary Thinking 🧠 Desirable Difficulties 🔗 Analogical Reasoning 🌐 Wicked Problems

Range

Childhood specialization is overrated. Generalists who sample widely solve the hardest problems.

— Дэвид Эпштейн 2019 352 стр.

4.13

80 000+ оценок

🌱 Late Bloomers 🧩 Interdisciplinary Thinking 🧠 Desirable Difficulties 🔗 Analogical Reasoning 🌐 Wicked Problems

Всего одна вещь

— Майкл Мосли • 2022

Cold showers, squats, singing: surprising small habits that sharpen your brain and extend your life.

4.05

3 000+

🧱 Micro Habits ⏰ Intermittent Fasting 🌬️ Breathwork 🧬 Healthy Aging 🏋️ Resistance Training

Всего одна вещь

Cold showers, squats, singing: surprising small habits that sharpen your brain and extend your life.

— Майкл Мосли 2022 206 стр.

4.05

3 000+ оценок

🧱 Micro Habits ⏰ Intermittent Fasting 🌬️ Breathwork 🧬 Healthy Aging 🏋️ Resistance Training

Праведный ум

— Джонатан Хайдт • 2012

Reason didn't evolve to find truth. It evolved to defend whatever your group already believes.

4.19

66 000+

🧠 Moral Psychology 🔴 Political Polarization ⚡ Moral Intuition 👥 Group Psychology 🧬 Evolutionary Ethics

Праведный ум

Reason didn't evolve to find truth. It evolved to defend whatever your group already believes.

— Джонатан Хайдт 2012 530 стр.

4.19

66 000+ оценок

🧠 Moral Psychology 🔴 Political Polarization ⚡ Moral Intuition 👥 Group Psychology 🧬 Evolutionary Ethics

Дофаминовая нация

— Анна Лембке • 2021

Too much pleasure backfires. A psychiatrist on why your brain's reward system needs less, not more.

3.88

89 000+

🧠 Dopamine Neuroscience 🔄 Behavioral Addiction 📈 Hedonic Adaptation 🌱 Addiction Recovery 🛑 Impulse Control

Дофаминовая нация

Too much pleasure backfires. A psychiatrist on why your brain's reward system needs less, not more.

— Анна Лембке 2021 291 стр.

3.88

89 000+ оценок

🧠 Dopamine Neuroscience 🔄 Behavioral Addiction 📈 Hedonic Adaptation 🌱 Addiction Recovery 🛑 Impulse Control

Attention and effort

— Daniel Kahneman • 1973

Your pupils don't just react to light: they track effort, and attention runs out like a tank.

4.12

500+

🧠 Cognitive Psychology 🔬 Experimental Psychology 🔍 Attention Research 🎯 Selective Attention ⚖️ Cognitive Load

Attention and effort

Your pupils don't just react to light: they track effort, and attention runs out like a tank.

— Daniel Kahneman 1973 240 стр.

4.12

500+ оценок

🧠 Cognitive Psychology 🔬 Experimental Psychology 🔍 Attention Research 🎯 Selective Attention ⚖️ Cognitive Load

Как не умереть в одиночестве

— Логан Юри • 2021

Your dating instincts are sabotaging you. A behavioral scientist rewires the search for love.

3.96

19 000+

📋 Dating Advice 🔬 Relationship Science 🧠 Behavioral Economics 🏗️ Relationship Design 🕯️ Slow Burn Romance

Как не умереть в одиночестве

Your dating instincts are sabotaging you. A behavioral scientist rewires the search for love.

— Логан Юри 2021 352 стр.

3.96

19 000+ оценок

📋 Dating Advice 🔬 Relationship Science 🧠 Behavioral Economics 🏗️ Relationship Design 🕯️ Slow Burn Romance

Ешьте, пейте и будьте здоровы

— Уолтер К. Уиллетт • 2001

What to eat, from Harvard's top nutritionist: no fads, no forbidden foods, just decades of evidence.

4.11

2 000+

🔬 Nutrition Science 🫒 Mediterranean Diet 🥦 Plant-Based Eating 📊 Evidence-Based Eating 🌾 Whole Foods

Ешьте, пейте и будьте здоровы

What to eat, from Harvard's top nutritionist: no fads, no forbidden foods, just decades of evidence.

— Уолтер К. Уиллетт 2001 432 стр.

4.11

2 000+ оценок

🔬 Nutrition Science 🫒 Mediterranean Diet 🥦 Plant-Based Eating 📊 Evidence-Based Eating 🌾 Whole Foods

Шум

— Даниэль Канеман • 2021

You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.

3.67

16 000+

📊 Decision Science 🏢 Organizational Behavior 🧠 Behavioral Economics 📢 Noise And Bias 🎯 Error Reduction

Шум

You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.

— Даниэль Канеман 2021 419 стр.

3.67

16 000+ оценок

📊 Decision Science 🏢 Organizational Behavior 🧠 Behavioral Economics 📢 Noise And Bias 🎯 Error Reduction

Nudge. Архитектура выбора

— Ричард Х. Талер • 2008

Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.

3.84

95 000+

🧠 Behavioral Economics 🧩 Cognitive Biases 🎛️ Behavioral Design 👥 Social Norms 🏛️ Public Policy

Nudge. Архитектура выбора

Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.

— Ричард Х. Талер 2008 384 стр.

3.84

95 000+ оценок

🧠 Behavioral Economics 🧩 Cognitive Biases 🎛️ Behavioral Design 👥 Social Norms 🏛️ Public Policy

Наука общения. Как читать эмоции, понимать намерения и находить общий язык с людьми

— Ванесса Ван Эдвардс • 2017

Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.

4.11

8 000+

🧠 Behavioral Psychology 🤐 Nonverbal Communication 🔍 Personality Decoding 💬 Conversation Skills 🤝 Rapport Building

Наука общения. Как читать эмоции, понимать намерения и находить общий язык с людьми

Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.

— Ванесса Ван Эдвардс 2017 320 стр.

4.11

8 000+ оценок

🧠 Behavioral Psychology 🤐 Nonverbal Communication 🔍 Personality Decoding 💬 Conversation Skills 🤝 Rapport Building

Determined

— Robert M. Sapolsky • 2023

You chose nothing. Genes, upbringing, chemistry chose everything. The science that rewrites justice.

4.23

8 000+

🧬 Hard Determinism 🧠 Consciousness Studies ⚖️ Moral Responsibility 🏛️ Justice Reform 👁️ Unconscious Influence

Determined

You chose nothing. Genes, upbringing, chemistry chose everything. The science that rewrites justice.

— Robert M. Sapolsky 2023 528 стр.

4.23

8 000+ оценок

🧬 Hard Determinism 🧠 Consciousness Studies ⚖️ Moral Responsibility 🏛️ Justice Reform 👁️ Unconscious Influence

Chip War

— Chris Miller100 • 2022

One island makes nearly every advanced computer chip. Everything else is up for grabs.

4.40

43 000+

💻 Computing History 🌐 Geopolitics Of Tech 🔗 Global Supply Chains 🏭 Industrial Policy 💰 Economic Statecraft

Chip War

One island makes nearly every advanced computer chip. Everything else is up for grabs.

— Chris Miller100 2022 431 стр.

4.40

43 000+ оценок

💻 Computing History 🌐 Geopolitics Of Tech 🔗 Global Supply Chains 🏭 Industrial Policy 💰 Economic Statecraft

Психология влияния

— Роберт Б. Чалдини • 1984

Your yes is less free than you think: six psychological levers that decide before you do.

4.21

100 000+

🗣️ Persuasion Techniques 👥 Social Influence 🧠 Behavioral Psychology ⚡ Cognitive Biases 🔬 Social Psychology

Психология влияния

Your yes is less free than you think: six psychological levers that decide before you do.

— Роберт Б. Чалдини 1984 260 стр.

4.21

100 000+ оценок

🗣️ Persuasion Techniques 👥 Social Influence 🧠 Behavioral Psychology ⚡ Cognitive Biases 🔬 Social Psychology

Atlas of AI

— Kate Crawford • 2020

Artificial intelligence is not just code. It runs on mines, warehouses, and state surveillance.

3.93

3 000+

🔍 Tech Criticism 🏢 Big Tech Critique ⛏️ Extractive Capitalism 📊 Data Ethics ⚖️ Algorithmic Bias

Atlas of AI

Artificial intelligence is not just code. It runs on mines, warehouses, and state surveillance.

— Kate Crawford 2020 288 стр.

3.93

3 000+ оценок

🔍 Tech Criticism 🏢 Big Tech Critique ⛏️ Extractive Capitalism 📊 Data Ethics ⚖️ Algorithmic Bias

The Selfish Gene

— Richard Dawkins • 1976

Natural selection works for genes, not for you. They built you to serve them.

4.16

100 000+

🧬 Evolutionary Biology 🤝 Evolution Of Cooperation 🦊 Behavioral Ecology 🐒 Animal Behavior 🎲 Evolutionary Game Theory

The Selfish Gene

Natural selection works for genes, not for you. They built you to serve them.

— Richard Dawkins 1976 360 стр.

4.16

100 000+ оценок

🧬 Evolutionary Biology 🤝 Evolution Of Cooperation 🦊 Behavioral Ecology 🐒 Animal Behavior 🎲 Evolutionary Game Theory

Краткая история почти всего на свете

— Билл Брайсон • 2004

What science knows about the universe, and the accident-prone humans who figured it out.

4.22

400 000+

Краткая история почти всего на свете

What science knows about the universe, and the accident-prone humans who figured it out.

— Билл Брайсон 2004 544 стр.

4.22

400 000+ оценок

The Age of A.I. and Our Human Future

— Henry Kissinger • 2021

A new intelligence is reshaping knowledge, strategy, and order; it is an actor, not a tool.

3.43

5 000+

🌍 Ai Geopolitics ⚖️ Ai Ethics 🧠 Machine Learning 🤝 Human-Ai Partnership 🎯 Autonomous Weapons

The Age of A.I. and Our Human Future

A new intelligence is reshaping knowledge, strategy, and order; it is an actor, not a tool.

— Henry Kissinger 2021 205 стр.

3.43

5 000+ оценок

🌍 Ai Geopolitics ⚖️ Ai Ethics 🧠 Machine Learning 🤝 Human-Ai Partnership 🎯 Autonomous Weapons

Драйв

— Дэниел Х. Пинк • 2009

For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.

3.95

100 000+

🔬 Intrinsic Motivation 💼 Workplace Motivation 🧠 Behavioral Psychology 🌊 Flow State 🌱 Growth Mindset

Драйв

For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.

— Дэниел Х. Пинк 2009 272 стр.

3.95

100 000+ оценок

🔬 Intrinsic Motivation 💼 Workplace Motivation 🧠 Behavioral Psychology 🌊 Flow State 🌱 Growth Mindset

Революция глюкозы

— Джесси Иншоспе • 2022

Food rules to flatten glucose and end energy crashes, without giving up what you love.

4.40

50 000+

🧬 Blood Sugar Control ⚡️ Metabolic Health 🥑 Macronutrient Balance 🥦 Fiber And Health 🧘 Anti-Inflammatory Diet

Революция глюкозы

Food rules to flatten glucose and end energy crashes, without giving up what you love.

— Джесси Иншоспе 2022 304 стр.

4.40

50 000+ оценок

🧬 Blood Sugar Control ⚡️ Metabolic Health 🥑 Macronutrient Balance 🥦 Fiber And Health 🧘 Anti-Inflammatory Diet

Silent Spring

— Rachel Carson • 1962

A biologist traced one poison through water, soil, bird, and bone, and refused to stay silent.

4.06

55 000+

🌍 Environmental Activism ☣️ Chemical Pollution 🔗 Ecosystem Thinking 🧪 Toxicology 🏭 Corporate Accountability

Silent Spring

A biologist traced one poison through water, soil, bird, and bone, and refused to stay silent.

— Rachel Carson 1962 400 стр.

4.06

55 000+ оценок

🌍 Environmental Activism ☣️ Chemical Pollution 🔗 Ecosystem Thinking 🧪 Toxicology 🏭 Corporate Accountability

Thinking, Fast and Slow By Daniel Kahneman & Mindset - Updated Edition

— Carol S. Dweck

Your brain decides before you do. The hidden machinery's blind spots are mapped inside.

4.28

185

🧠 Behavioral Economics 🔍 Cognitive Biases ⚡ Intuitive Judgment 🧪 Cognitive Psychology 🏆 Achievement Psychology

Thinking, Fast and Slow By Daniel Kahneman & Mindset - Updated Edition

Your brain decides before you do. The hidden machinery's blind spots are mapped inside.

— Carol S. Dweck

4.28

185 оценок

🧠 Behavioral Economics 🔍 Cognitive Biases ⚡ Intuitive Judgment 🧪 Cognitive Psychology 🏆 Achievement Psychology

Being Mortal

— Atul Gawande • 2014

Getting old is not a medical problem. Modern medicine treats it like one anyway.

4.49

200 000+

🏥 End-Of-Life Care 👴 Aging With Dignity 💀 Facing Mortality 🚫 Medical Overreach 📖 Narrative Medicine

Being Mortal

Getting old is not a medical problem. Modern medicine treats it like one anyway.

— Atul Gawande 2014 282 стр.

4.49

200 000+ оценок

🏥 End-Of-Life Care 👴 Aging With Dignity 💀 Facing Mortality 🚫 Medical Overreach 📖 Narrative Medicine

How Brands Grow

— Byron Sharp • 2010

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

4.16

3 000+

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

How Brands Grow

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

— Byron Sharp 2010 228 стр.

4.16

3 000+ оценок

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

How We Learn

— Stanislas Dehaene • 2018

Your brain arrived with learning algorithms that still beat machines. The manual for using them.

4.32

2 000+

🧠 Cognitive Neuroscience 📚 Educational Psychology 💤 Memory Consolidation 🔄 Brain Plasticity 👶 Innate Knowledge

How We Learn

Your brain arrived with learning algorithms that still beat machines. The manual for using them.

— Stanislas Dehaene 2018 352 стр.

4.32

2 000+ оценок

🧠 Cognitive Neuroscience 📚 Educational Psychology 💤 Memory Consolidation 🔄 Brain Plasticity 👶 Innate Knowledge

Parenting from the Inside Out

— Daniel J. Siegel • 2003

How you were parented shapes how you parent; understand the pattern to rewrite it.

4.16

5 000+

🧸 Attachment Parenting 🧘 Mindful Parenting 💬 Reflective Parenting 🧠 Brain Development ❤️ Emotional Intelligence

Parenting from the Inside Out

How you were parented shapes how you parent; understand the pattern to rewrite it.

— Daniel J. Siegel 2003 323 стр.

4.16

5 000+ оценок

🧸 Attachment Parenting 🧘 Mindful Parenting 💬 Reflective Parenting 🧠 Brain Development ❤️ Emotional Intelligence

Безграничный (Расширенное издание)

— Джим Квик • 2020

You were never taught how to learn. The brain's missing operating manual, finally written.

4.07

22 000+

🧠 Cognitive Enhancement ⚡ Accelerated Learning 💾 Memory Improvement 🧬 Neuroplasticity 📖 Speed Reading

Безграничный (Расширенное издание)

You were never taught how to learn. The brain's missing operating manual, finally written.

— Джим Квик 2020 442 стр.

4.07

22 000+ оценок

🧠 Cognitive Enhancement ⚡ Accelerated Learning 💾 Memory Improvement 🧬 Neuroplasticity 📖 Speed Reading

Unmasking AI

— Джой Буоламвини • 2023

AI couldn’t see her face. So she put on a white mask and exposed a billion-dollar bias.

4.10

1 000+

⚖️ Algorithmic Bias 🛡️ Ai Accountability 🔏 Digital Rights 👩‍💻 Feminist Technology 🧑🏿‍💻 Race And Technology

Unmasking AI

AI couldn’t see her face. So she put on a white mask and exposed a billion-dollar bias.

— Джой Буоламвини 2023 317 стр.

4.10

1 000+ оценок

⚖️ Algorithmic Bias 🛡️ Ai Accountability 🔏 Digital Rights 👩‍💻 Feminist Technology 🧑🏿‍💻 Race And Technology

Бог как иллюзия

— Ричард Докинз • 2006

Religion is a delusion that survives by infecting children. A biologist makes the case for atheism.

3.90

200 000+

🧬 Evolutionary Biology 🏛️ Philosophy Of Religion 📖 Religious Critique 🚫 New Atheism 🔬 Scientific Skepticism

Бог как иллюзия

Religion is a delusion that survives by infecting children. A biologist makes the case for atheism.

— Ричард Докинз 2006 374 стр.

3.90

200 000+ оценок

🧬 Evolutionary Biology 🏛️ Philosophy Of Religion 📖 Religious Critique 🚫 New Atheism 🔬 Scientific Skepticism

Начало бесконечности

— Дэвид Дойч • 2011

All progress runs on one engine: conjecture torn apart by criticism. It never runs out of fuel.

4.17

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🧠 Epistemology 🔬 Philosophy Of Science 🌅 Rational Optimism 🔁 Error Correction ⚖️ Critical Rationalism

Начало бесконечности

All progress runs on one engine: conjecture torn apart by criticism. It never runs out of fuel.

— Дэвид Дойч 2011 487 стр.

4.17

9 000+ оценок

🧠 Epistemology 🔬 Philosophy Of Science 🌅 Rational Optimism 🔁 Error Correction ⚖️ Critical Rationalism

Дефицит

— Сендхил Муллайнатан • 2013

The psychology that sharpens focus under a deadline also traps the poor, lonely, and busy.

3.94

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💸 Behavioral Economics 🧠 Cognitive Psychology 🧮 Cognitive Load 🪫 Decision Fatigue 🔍 Attention Management

Дефицит

The psychology that sharpens focus under a deadline also traps the poor, lonely, and busy.

— Сендхил Муллайнатан 2013 304 стр.

3.94

7 000+ оценок

💸 Behavioral Economics 🧠 Cognitive Psychology 🧮 Cognitive Load 🪫 Decision Fatigue 🔍 Attention Management

The Story of Stuff

— Annie Leonard • 2010

A five-stage global machine grinds resources into toxic waste. The owners call it the economy.

4.08

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📉 Consumerism Critique 🔄 Product Life Cycles ⚖️ Environmental Justice ♻️ Circular Economy ☣️ Toxic Chemicals

The Story of Stuff

A five-stage global machine grinds resources into toxic waste. The owners call it the economy.

— Annie Leonard 2010 352 стр.

4.08

4 000+ оценок

📉 Consumerism Critique 🔄 Product Life Cycles ⚖️ Environmental Justice ♻️ Circular Economy ☣️ Toxic Chemicals

ИИ 2041

— Кай-Фу Ли • 2021

Ten stories set in 2041 where AI heals, wages war, and makes truth unprovable.

3.83

5 000+

🧠 Artificial Intelligence 🔮 Future Studies 💼 Future Of Work ⚖️ Ai Ethics ⚠️ Existential Risk

ИИ 2041

Ten stories set in 2041 where AI heals, wages war, and makes truth unprovable.

— Кай-Фу Ли 2021 452 стр.

3.83

5 000+ оценок

🧠 Artificial Intelligence 🔮 Future Studies 💼 Future Of Work ⚖️ Ai Ethics ⚠️ Existential Risk

Как рождаются эмоции

— Лиза Фельдман Барретт • 2017

Emotions aren't hardwired. They're built fresh each time from prediction, body, and culture.

4.09

13 000+

🔬 Affective Neuroscience 🧠 Psychology Of Emotion 🔮 Predictive Processing 🧘 Body Mind Connection 🌍 Cultural Psychology

Как рождаются эмоции

Emotions aren't hardwired. They're built fresh each time from prediction, body, and culture.

— Лиза Фельдман Барретт 2017 425 стр.

4.09

13 000+ оценок

🔬 Affective Neuroscience 🧠 Psychology Of Emotion 🔮 Predictive Processing 🧘 Body Mind Connection 🌍 Cultural Psychology

Зачем мы спим

— Мэттью Уокер • 2017

Only 2% slept six hours a century ago. Today, 30%. A neuroscientist reveals the hidden price.

4.37

200 000+

🛌 Sleep Science 🕰️ Circadian Rhythms 💤 Sleep Deprivation 🛏️ Sleep Hygiene 🌙 Dream Science

Зачем мы спим

Only 2% slept six hours a century ago. Today, 30%. A neuroscientist reveals the hidden price.

— Мэттью Уокер 2017 368 стр.

4.37

200 000+ оценок

🛌 Sleep Science 🕰️ Circadian Rhythms 💤 Sleep Deprivation 🛏️ Sleep Hygiene 🌙 Dream Science

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