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Менеджмент Саммари книг

International Marketing
Philip R. Cateora • 1975
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
3.61
244
International Marketing Саммари
International Marketing
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
Philip R. Cateora 1975 656 стр.
3.61
244 оценок
The 360 Degree Leader
John C. Maxwell • 2006
Influence doesn't require a title. A playbook for leading from the middle.
4.16
8 000+
The 360 Degree Leader Саммари
The 360 Degree Leader
Influence doesn't require a title. A playbook for leading from the middle.
John C. Maxwell 2006 313 стр.
4.16
8 000+ оценок
You Win in the Locker Room First
Jon Gordon • 2015
Before talent can win, culture has to lead. The team-building principles that make the difference.
4.10
2 000+
You Win in the Locker Room First Саммари
You Win in the Locker Room First
Before talent can win, culture has to lead. The team-building principles that make the difference.
Jon Gordon 2015 176 стр.
4.10
2 000+ оценок
Вознаграждение
Дэн Ариели • 2016
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
3.70
5 000+
Вознаграждение Саммари
Вознаграждение
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
Дэн Ариели 2016 128 стр.
3.70
5 000+ оценок
Community
Peter Block • 2008
Belonging is not a program but a conversation: here is how to host it.
4.06
1 000+
Community Саммари
Community
Belonging is not a program but a conversation: here is how to host it.
Peter Block 2008 264 стр.
4.06
1 000+ оценок
Eleven Rings
Phil Jackson • 2013
Jordan, Kobe, Shaq: the zen coach who tamed basketball's biggest egos with meditation and trust.
4.19
18 000+
Eleven Rings Саммари
Eleven Rings
Jordan, Kobe, Shaq: the zen coach who tamed basketball's biggest egos with meditation and trust.
Phil Jackson 2013 368 стр.
4.19
18 000+ оценок
Да!
Ноа Дж. Гольдштейн • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12 000+
Да! Саммари
Да!
Why people say yes is predictable. Fifty research-backed levers you can pull.
Ноа Дж. Гольдштейн 2008 250 стр.
3.97
12 000+ оценок
Scorecard Marketing
Daniel Priestley • 2022
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
3.77
209
Scorecard Marketing Саммари
Scorecard Marketing
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
Daniel Priestley 2022 137 стр.
3.77
209 оценок
The Art of Thinking In Systems
Steven Schuster • 2018
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
3.16
500+
The Art of Thinking In Systems Саммари
The Art of Thinking In Systems
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
Steven Schuster 2018 180 стр.
3.16
500+ оценок
The Site Reliability Workbook
Betsy Beyer • 2018
Reliability as math: SLOs, error budgets, canarying, and the team practices that make it stick.
4.36
405
The Site Reliability Workbook Саммари
The Site Reliability Workbook
Reliability as math: SLOs, error budgets, canarying, and the team practices that make it stick.
Betsy Beyer 2018 512 стр.
4.36
405 оценок
Как выступsatisfь на TED
Джереми Донован • 2012
One idea, one catchphrase, and stories that land: the TED-stage blueprint anyone can follow.
3.97
2 000+
Как выступsatisfь на TED Саммари
Как выступsatisfь на TED
One idea, one catchphrase, and stories that land: the TED-stage blueprint anyone can follow.
Джереми Донован 2012 107 стр.
3.97
2 000+ оценок
The Innovator's DNA
Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
4 000+
The Innovator's DNA Саммари
The Innovator's DNA
One twin study says creativity is 70 percent learned. The five skills that change the odds.
Jeffrey H. Dyer 2011 304 стр.
3.97
4 000+ оценок
Lead Like Jesus Repack
Kenneth H. Blanchard • 1979
Leadership is influence, not rank. The model: a servant who washed feet and led from below.
4.07
1 000+
Lead Like Jesus Repack Саммари
Lead Like Jesus Repack
Leadership is influence, not rank. The model: a servant who washed feet and led from below.
Kenneth H. Blanchard 1979 272 стр.
4.07
1 000+ оценок
How Women Rise
Sally Helgesen • 2018
The 12 career habits that hold women back, and the shifts that counter each one.
4.08
10 000+
How Women Rise Саммари
How Women Rise
The 12 career habits that hold women back, and the shifts that counter each one.
Sally Helgesen 2018 256 стр.
4.08
10 000+ оценок
Kaizen
Sarah Harvey • 2019
Grand resolutions fail; tiny steps stick. A Japanese method for rewiring habits with small moves.
3.57
2 000+
Kaizen Саммари
Kaizen
Grand resolutions fail; tiny steps stick. A Japanese method for rewiring habits with small moves.
Sarah Harvey 2019 272 стр.
3.57
2 000+ оценок
Deep Change
Robert E. Quinn • 1996
Total reinvention or slow decline: the choice every leader makes, whether they know it or not.
4.08
500+
Deep Change Саммари
Deep Change
Total reinvention or slow decline: the choice every leader makes, whether they know it or not.
Robert E. Quinn 1996 256 стр.
4.08
500+ оценок
The Pomodoro Technique
Francesco Cirillo • 2006
One kitchen timer. 25 minutes. The work rhythm that ends procrastination and sharpens focus.
3.70
2 000+
The Pomodoro Technique Саммари
The Pomodoro Technique
One kitchen timer. 25 minutes. The work rhythm that ends procrastination and sharpens focus.
Francesco Cirillo 2006 160 стр.
3.70
2 000+ оценок
CEO Excellence
Carolyn Dewar • 2022
The data reveals a small set of practices that separate great CEOs from everyone else.
4.16
1 000+
CEO Excellence Саммари
CEO Excellence
The data reveals a small set of practices that separate great CEOs from everyone else.
Carolyn Dewar 2022 288 стр.
4.16
1 000+ оценок
Маркетинг от А до Я
Филип Котлер • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1 000+
Маркетинг от А до Я Саммари
Маркетинг от А до Я
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
Филип Котлер 2003 224 стр.
4.07
1 000+ оценок
Совершенный маркетинговый план
Дэн С. Кеннеди • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
500+
Совершенный маркетинговый план Саммари
Совершенный маркетинговый план
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
Дэн С. Кеннеди 1991 240 стр.
4.12
500+ оценок
How The Mighty Fall
Jim Collins • 2009
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
3.99
10 000+
How The Mighty Fall Саммари
How The Mighty Fall
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
Jim Collins 2009 240 стр.
3.99
10 000+ оценок
Tribal Leadership
Dave Logan • 2008
Your organization's ceiling is its tribal culture. Raise it one stage and everything changes.
3.98
10 000+
Tribal Leadership Саммари
Tribal Leadership
Your organization's ceiling is its tribal culture. Raise it one stage and everything changes.
Dave Logan 2008 320 стр.
3.98
10 000+ оценок
Accounting Made Simple
Mike Piper • 2013
The principles that keep a company's books balanced, with no jargon and no wasted pages.
3.94
5 000+
Accounting Made Simple Саммари
Accounting Made Simple
The principles that keep a company's books balanced, with no jargon and no wasted pages.
Mike Piper 2013 114 стр.
3.94
5 000+ оценок
Aesthetic Intelligence
Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
500+
Aesthetic Intelligence Саммари
Aesthetic Intelligence
The five senses make the brand. A former LVMH leader on how to sharpen yours.
Pauline Brown 2019 288 стр.
3.69
500+ оценок
Implementing Domain-Driven Design
Vaughn Vernon • 2013
Software that understands your business: the implementation patterns for domain-driven design.
4.05
1 000+
Implementing Domain-Driven Design Саммари
Implementing Domain-Driven Design
Software that understands your business: the implementation patterns for domain-driven design.
Vaughn Vernon 2013 656 стр.
4.05
1 000+ оценок
Communication Skills Training
James W. Williams • 2020
The skill of connection: learn to read people, listen actively, and navigate tough conversations.
3.77
251
Communication Skills Training Саммари
Communication Skills Training
The skill of connection: learn to read people, listen actively, and navigate tough conversations.
James W. Williams 2020 198 стр.
3.77
251 оценок
The Tao of Leadership
John Heider • 1985
Ancient Taoist wisdom for modern leaders: why the best bosses barely seem to lead.
4.10
1 000+
The Tao of Leadership Саммари
The Tao of Leadership
Ancient Taoist wisdom for modern leaders: why the best bosses barely seem to lead.
John Heider 1985 176 стр.
4.10
1 000+ оценок
Red Team
Micah Zenko • 2015
Your blind spots are invisible to you. The fix: a team paid to think like the enemy.
3.74
500+
Red Team Саммари
Red Team
Your blind spots are invisible to you. The fix: a team paid to think like the enemy.
Micah Zenko 2015 336 стр.
3.74
500+ оценок
The Accounting Game
Darrell Mullis • 1998
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
4.27
1 000+
The Accounting Game Саммари
The Accounting Game
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
Darrell Mullis 1998 187 стр.
4.27
1 000+ оценок
Экономист под прикрытием наносит ответный удар
Тим Харфорд • 2013
Recessions come in two kinds. The fix that cures one will destroy the other.
3.92
3 000+
Экономист под прикрытием наносит ответный удар Саммари
Экономист под прикрытием наносит ответный удар
Recessions come in two kinds. The fix that cures one will destroy the other.
Тим Харфорд 2013 272 стр.
3.92
3 000+ оценок
Traction
Gabriel Weinberg • 2015
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
3.81
171
Traction Саммари
Traction
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
Gabriel Weinberg 2015 240 стр.
3.81
171 оценок
Using Behavioral Science in Marketing
Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing Саммари
Using Behavioral Science in Marketing
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
Nancy Harhut 2022 288 стр.
4.38
177 оценок
Счёт сам о себе позаботится
Билл Уолш • 2009
From 2-14 to dynasty: the coach who proved that standards, not scoreboards, build winners.
4.21
6 000+
Счёт сам о себе позаботится Саммари
Счёт сам о себе позаботится
From 2-14 to dynasty: the coach who proved that standards, not scoreboards, build winners.
Билл Уолш 2009 300 стр.
4.21
6 000+ оценок
Managing Humans
Michael Lopp • 2007
Your best engineer just became your problem. The people skills computer science never taught you.
3.92
4 000+
Managing Humans Саммари
Managing Humans
Your best engineer just became your problem. The people skills computer science never taught you.
Michael Lopp 2007 380 стр.
3.92
4 000+ оценок
Leadership
Doris Kearns Goodwin • 2018
Before they transformed the nation, they were broken by life. Four presidents, one pattern.
4.40
16 000+
Leadership Саммари
Leadership
Before they transformed the nation, they were broken by life. Four presidents, one pattern.
Doris Kearns Goodwin 2018 18 стр.
4.40
16 000+ оценок
Nice Girls Don't Get the Corner Office
Lois P. Frankel • 2004
133 specific coaching fixes for the habits that make smart women seem like junior staff.
3.66
20 000+
Nice Girls Don't Get the Corner Office Саммари
Nice Girls Don't Get the Corner Office
133 specific coaching fixes for the habits that make smart women seem like junior staff.
Lois P. Frankel 2004 385 стр.
3.66
20 000+ оценок
Running the Room
Tom Bennett • 2020
Stop reacting to disruption. Build a classroom where behavior is taught, not just demanded.
4.22
500+
Running the Room Саммари
Running the Room
Stop reacting to disruption. Build a classroom where behavior is taught, not just demanded.
Tom Bennett 2020 445 стр.
4.22
500+ оценок
HBR Guide to Buying a Small Business
Richard S. Ruback • 2017
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
4.41
1 000+
HBR Guide to Buying a Small Business Саммари
HBR Guide to Buying a Small Business
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
Richard S. Ruback 2017 320 стр.
4.41
1 000+ оценок
Power of a Positive No
William Ury • 2007
Why your no gets ignored: connecting it to a bigger yes makes boundaries hold.
4.00
3 000+
Power of a Positive No Саммари
Power of a Positive No
Why your no gets ignored: connecting it to a bigger yes makes boundaries hold.
William Ury 2007 250 стр.
4.00
3 000+ оценок
People Buy You
Jeb Blount • 2010
Features are equal. The sale isn't. The edge is the person across the table.
3.92
500+
People Buy You Саммари
People Buy You
Features are equal. The sale isn't. The edge is the person across the table.
Jeb Blount 2010 208 стр.
3.92
500+ оценок
The Starfish and the Spider
Ori Brafman • 2006
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
3.83
6 000+
The Starfish and the Spider Саммари
The Starfish and the Spider
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
Ori Brafman 2006 240 стр.
3.83
6 000+ оценок
Leadership
Brian Tracy • 2015
One skill drives 85% of leadership success; here's the full curriculum for it and the rest.
4.13
500+
Leadership Саммари
Leadership
One skill drives 85% of leadership success; here's the full curriculum for it and the rest.
Brian Tracy 2015 110 стр.
4.13
500+ оценок
The Sales Development Playbook
Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
500+
The Sales Development Playbook Саммари
The Sales Development Playbook
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
Trish Bertuzzi 2016 264 стр.
4.18
500+ оценок
Pricing Creativity
Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
Pricing Creativity Саммари
Pricing Creativity
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
Blair Enns
4.60
197 оценок
Connect
David L. Bradford • 2021
Polite is not close. The skills that bridge that gap, from Stanford's most sought-after course.
4.07
1 000+
Connect Саммари
Connect
Polite is not close. The skills that bridge that gap, from Stanford's most sought-after course.
David L. Bradford 2021 320 стр.
4.07
1 000+ оценок
The Dichotomy of Leadership
Jocko Willink • 2018
Management books tell you what to do, not when to stop. Ten balancing acts.
4.37
15 000+
The Dichotomy of Leadership Саммари
The Dichotomy of Leadership
Management books tell you what to do, not when to stop. Ten balancing acts.
Jocko Willink 2018 320 стр.
4.37
15 000+ оценок
How to Influence People
John C. Maxwell • 2013
The foundation of influence isn't a better pitch; it's character that serves people until they grow.
4.18
500+
How to Influence People Саммари
How to Influence People
The foundation of influence isn't a better pitch; it's character that serves people until they grow.
John C. Maxwell 2013 208 стр.
4.18
500+ оценок
The Digital Transformation Playbook
David L. Rogers • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
500+
The Digital Transformation Playbook Саммари
The Digital Transformation Playbook
Five outdated assumptions that derail digital transformation before any technology gets installed.
David L. Rogers 2016 296 стр.
4.09
500+ оценок
Think Big
Grace Lordan • 2021
Big goals fail when biases run the show. The economist's playbook for small steps that work.
3.87
500+
Think Big Саммари
Think Big
Big goals fail when biases run the show. The economist's playbook for small steps that work.
Grace Lordan 2021
3.87
500+ оценок
Quiet Leadership
David Rock • 2006
Why giving orders fails, and how to get better results by helping people think for themselves.
3.92
2 000+
Quiet Leadership Саммари
Quiet Leadership
Why giving orders fails, and how to get better results by helping people think for themselves.
David Rock 2006 288 стр.
3.92
2 000+ оценок
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