Предпринимательство

Кипучий мир предпринимательства наполнен визионерами, которые превратили смелые идеи в процветающие предприятия — от гаражных стартапов до глобальных империй. На этих страницах собрана их с трудом добытая мудрость об инновациях, стратегии и тонком искусстве создания чего-то выдающегося из одной лишь мечты.

Предпринимательство Саммари книг

Born for This

— Chris Guillebeau • 2016

Test any job against three measures. When one falls short, here is your exit strategy.

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🎯 Career Design 💰 Side Hustles 🔧 Job Crafting 📂 Portfolio Careers 🏝️ Lifestyle Design

Born for This

Test any job against three measures. When one falls short, here is your exit strategy.

— Chris Guillebeau 2016 320 стр.

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2 000+ оценок

🎯 Career Design 💰 Side Hustles 🔧 Job Crafting 📂 Portfolio Careers 🏝️ Lifestyle Design

The Bottom of the Pool

— Andy Andrews • 2019

Most people chase the same opportunities at the surface. One layer deeper, the competition vanishes.

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🧠 Unconventional Thinking 💎 Value Creation ⚔️ Competitive Advantage 🤝 Relationship Building 📚 Lifelong Learning

The Bottom of the Pool

Most people chase the same opportunities at the surface. One layer deeper, the competition vanishes.

— Andy Andrews 2019 184 стр.

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🧠 Unconventional Thinking 💎 Value Creation ⚔️ Competitive Advantage 🤝 Relationship Building 📚 Lifelong Learning

Build Your Dream Network

— J. Kelly Hoey • 2017

The career asset nobody teaches: a network built with purpose, not collected at parties.

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🕸️ Professional Networking 🎁 Generosity In Business 📱 Social Media Strategy 🔗 Network Diversity 🤝 Trust Building

Build Your Dream Network

The career asset nobody teaches: a network built with purpose, not collected at parties.

— J. Kelly Hoey 2017 256 стр.

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336 оценок

🕸️ Professional Networking 🎁 Generosity In Business 📱 Social Media Strategy 🔗 Network Diversity 🤝 Trust Building

The Reluctant Billionaire

— Soma Das • 2019

He never sought the spotlight. That's exactly how he built India's largest pharmaceutical company.

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🏭 Pharmaceutical Industry 🇮🇳 Indian Business 👢 Bootstrapped Founders 🎯 Niche Market Strategy 🧩 Acquisition-Led Growth

The Reluctant Billionaire

He never sought the spotlight. That's exactly how he built India's largest pharmaceutical company.

— Soma Das 2019 530 стр.

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119 оценок

🏭 Pharmaceutical Industry 🇮🇳 Indian Business 👢 Bootstrapped Founders 🎯 Niche Market Strategy 🧩 Acquisition-Led Growth

Trading for Dummies

— Michael Griffis • 2004

Stop treating the market like a casino. Charts, risk rules, and three trading styles for beginners.

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🏪 Retail Trading 📊 Trading Fundamentals 📈 Technical Analysis 🔍 Fundamental Analysis 💰 Money Management

Trading for Dummies

Stop treating the market like a casino. Charts, risk rules, and three trading styles for beginners.

— Michael Griffis 2004 368 стр.

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197 оценок

🏪 Retail Trading 📊 Trading Fundamentals 📈 Technical Analysis 🔍 Fundamental Analysis 💰 Money Management

Mover Of Men and Mountains

— R.G. LeTourneau • 1967

A mechanic made God his business partner. The empire he built was just the earthly return.

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⛪️ Business As Ministry 💼 Christian Entrepreneurship 📖 Biblical Stewardship 🎁 Giving And Generosity ⚙️ Industrial Innovation

Mover Of Men and Mountains

A mechanic made God his business partner. The empire he built was just the earthly return.

— R.G. LeTourneau 1967 320 стр.

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⛪️ Business As Ministry 💼 Christian Entrepreneurship 📖 Biblical Stewardship 🎁 Giving And Generosity ⚙️ Industrial Innovation

Democratizing Innovation

— Eric von Hippel • 2005

Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.

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👥 User Innovation 🔓 Open Innovation 📈 Innovation Economics 🛠️ Product Development 📱 Technology Adoption

Democratizing Innovation

Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.

— Eric von Hippel 2005 204 стр.

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👥 User Innovation 🔓 Open Innovation 📈 Innovation Economics 🛠️ Product Development 📱 Technology Adoption

Explosive Growth

— Cliff Lerner • 2017

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

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📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

Explosive Growth

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

— Cliff Lerner 2017 314 стр.

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📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

Freedom, Inc.

— Brian M. Carney • 2009

Command-and-control kills innovation. The case for setting employees free and watching growth soar.

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✊ Workplace Autonomy 🏢 Self-Managing Organizations 👂 Listening Leadership 🧠 Intrinsic Motivation 👀 Shared Purpose

Freedom, Inc.

Command-and-control kills innovation. The case for setting employees free and watching growth soar.

— Brian M. Carney 2009 336 стр.

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251 оценок

✊ Workplace Autonomy 🏢 Self-Managing Organizations 👂 Listening Leadership 🧠 Intrinsic Motivation 👀 Shared Purpose

Scale

— Jeff Hoffman • 2014

Your business is a job you cannot quit. Seven systems that make it run without you.

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🏗️ Business Scaling 😮‍💨 Founder Burnout ⚙️ Process Design ⏰ Time Management 🔍 Customer Discovery

Scale

Your business is a job you cannot quit. Seven systems that make it run without you.

— Jeff Hoffman 2014 288 стр.

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228 оценок

🏗️ Business Scaling 😮‍💨 Founder Burnout ⚙️ Process Design ⏰ Time Management 🔍 Customer Discovery

925 Ideas to Help You Save Money, Get Out of Debt and Retire a Millionaire So You Can Leave Your Mark on the World!

— Devin D. Thorpe • 2012

925 specific moves to save more, kill debt, retire a millionaire, and leave a lasting mark.

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💰 Personal Finance 🏡 Frugal Living 🕊️ Financial Independence 💳 Debt Reduction 👴 Retirement Planning

925 Ideas to Help You Save Money, Get Out of Debt and Retire a Millionaire So You Can Leave Your Mark on the World!

925 specific moves to save more, kill debt, retire a millionaire, and leave a lasting mark.

— Devin D. Thorpe 2012 144 стр.

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💰 Personal Finance 🏡 Frugal Living 🕊️ Financial Independence 💳 Debt Reduction 👴 Retirement Planning

Brand Seduction

— Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

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🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Brand Seduction

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

— Daryl Weber 2016 288 стр.

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146 оценок

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Scale or Fail

— Allison Maslan • 2018

A scaling business outgrows its founder first. Here is how to outpace it.

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🚀 Entrepreneurial Scaling 💰 Cash Flow Management 👥 Team Building ⚙️ Business Systems 🧠 Founder Mindset

Scale or Fail

A scaling business outgrows its founder first. Here is how to outpace it.

— Allison Maslan 2018 256 стр.

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148 оценок

🚀 Entrepreneurial Scaling 💰 Cash Flow Management 👥 Team Building ⚙️ Business Systems 🧠 Founder Mindset

The SaaS Sales Method

— Jacco van der Kooij • 2018

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

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💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach 🤝 Social Selling 💬 Consultative Selling

The SaaS Sales Method

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

— Jacco van der Kooij 2018 135 стр.

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265 оценок

💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach 🤝 Social Selling 💬 Consultative Selling

How the Internet Happened

— Brian McCullough • 2018

The Internet was not inevitable: a handful of companies built it in a frantic twenty-year race.

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🖥️ Internet History 💸 Dot-Com Bubble 🔧 Tech History 🌉 Silicon Valley History 🧭 Internet Pioneers

How the Internet Happened

The Internet was not inevitable: a handful of companies built it in a frantic twenty-year race.

— Brian McCullough 2018 386 стр.

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🖥️ Internet History 💸 Dot-Com Bubble 🔧 Tech History 🌉 Silicon Valley History 🧭 Internet Pioneers

From Nothing

— Ian Pribyl • 2019

Under a hundred dollars and a laptop: the no-shortcuts playbook for building an income online.

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💻 Online Business 🔗 Affiliate Marketing ✍️ Blogging 📣 Content Marketing 🔍 SEO

From Nothing

Under a hundred dollars and a laptop: the no-shortcuts playbook for building an income online.

— Ian Pribyl 2019 360 стр.

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123 оценок

💻 Online Business 🔗 Affiliate Marketing ✍️ Blogging 📣 Content Marketing 🔍 SEO

The Story Engine

— Kyle Gray • 2017

Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.

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🎯 Content Marketing 📖 Brand Storytelling 🧲 Inbound Marketing 🎣 Lead Generation ⚙️ Marketing Automation

The Story Engine

Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.

— Kyle Gray 2017 256 стр.

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223 оценок

🎯 Content Marketing 📖 Brand Storytelling 🧲 Inbound Marketing 🎣 Lead Generation ⚙️ Marketing Automation

Bluefishing

— Steve Sims • 2017

A concierge to the ultra-rich reveals the unpolished truth about getting impossible things done.

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🧑‍🤝‍🧑 Relationship Networking 🏷️ Personal Branding 🚀 Bold Action 🔄 Failure As Feedback 🎯 Unconventional Success

Bluefishing

A concierge to the ultra-rich reveals the unpolished truth about getting impossible things done.

— Steve Sims 2017 224 стр.

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🧑‍🤝‍🧑 Relationship Networking 🏷️ Personal Branding 🚀 Bold Action 🔄 Failure As Feedback 🎯 Unconventional Success

Mad Genius

— Randy Gage • 2016

Artists, not managers, will own the next decade. Here is the playbook for joining them.

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🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Mad Genius

Artists, not managers, will own the next decade. Here is the playbook for joining them.

— Randy Gage 2016 240 стр.

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364 оценок

🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Sense and Respond

— Jeff Gothelf • 2017

Plans break when markets shift fast. The winners listen, experiment, and adapt without waiting.

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💻 Digital Transformation 🔄 Organizational Change 🔧 Lean Methodology 🏃 Agile Organizations 🎨 Design Thinking

Sense and Respond

Plans break when markets shift fast. The winners listen, experiment, and adapt without waiting.

— Jeff Gothelf 2017 272 стр.

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💻 Digital Transformation 🔄 Organizational Change 🔧 Lean Methodology 🏃 Agile Organizations 🎨 Design Thinking

Bring Your Human to Work

— Erica Keswin • 2018

An over-emailed workplace is a choice. Ten moves to reverse it without trashing your tech.

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🏢 Workplace Culture 🤝 Employee Engagement 👤 Authentic Leadership ⚖️ Work-Life Balance 📱 Mindful Technology Use

Bring Your Human to Work

An over-emailed workplace is a choice. Ten moves to reverse it without trashing your tech.

— Erica Keswin 2018 224 стр.

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279 оценок

🏢 Workplace Culture 🤝 Employee Engagement 👤 Authentic Leadership ⚖️ Work-Life Balance 📱 Mindful Technology Use

Implementing Value Pricing

— Ronald J. Baker • 2010

Charging by the hour kills profits and innovation. A pricing model built on customer value instead.

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🏢 Professional Firms 💰 Value Pricing 🧠 Subjective Value 💼 Knowledge Work 📚 Intellectual Capital

Implementing Value Pricing

Charging by the hour kills profits and innovation. A pricing model built on customer value instead.

— Ronald J. Baker 2010 400 стр.

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🏢 Professional Firms 💰 Value Pricing 🧠 Subjective Value 💼 Knowledge Work 📚 Intellectual Capital

Fascinate

— Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

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📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

— Sally Hogshead 2016 352 стр.

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500+ оценок

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Small Business For Dummies

— Eric Tyson • 2011

A small business roadmap that starts where others don't: whether you should start one at all.

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🏗️ Small Business Startup 📋 Business Planning 💰 Entrepreneurial Finance 📣 Marketing Fundamentals 💸 Cash Flow Management

Small Business For Dummies

A small business roadmap that starts where others don't: whether you should start one at all.

— Eric Tyson 2011 432 стр.

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387 оценок

🏗️ Small Business Startup 📋 Business Planning 💰 Entrepreneurial Finance 📣 Marketing Fundamentals 💸 Cash Flow Management

The 30-Minute Stock Trader

— Laurens Bensdorp • 2017

Fire your financial advisor and run your own automated trading system in 30 minutes a day.

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🖥️ Automated Trading 📈 Trend Following 🔄 Mean Reversion ⚖️ Position Sizing 🧠 Trader Psychology

The 30-Minute Stock Trader

Fire your financial advisor and run your own automated trading system in 30 minutes a day.

— Laurens Bensdorp 2017 220 стр.

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241 оценок

🖥️ Automated Trading 📈 Trend Following 🔄 Mean Reversion ⚖️ Position Sizing 🧠 Trader Psychology

Badass Your Brand

— Pia Silva • 2017

The brand playbook for commanding premium prices and working only with clients you actually want.

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🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Badass Your Brand

The brand playbook for commanding premium prices and working only with clients you actually want.

— Pia Silva 2017 194 стр.

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400 оценок

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Lean Vs. Agile Vs. Design Thinking

— Jeff Gothelf • 2017

Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.

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🧑‍💻 Product Management 👥 Cross-Functional Teams 🧪 Lean Startup 🔄 Agile Development 💡 Design Thinking

Lean Vs. Agile Vs. Design Thinking

Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.

— Jeff Gothelf 2017 46 стр.

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500+ оценок

🧑‍💻 Product Management 👥 Cross-Functional Teams 🧪 Lean Startup 🔄 Agile Development 💡 Design Thinking

Scaling Teams

— Alexander Grosse • 2017

Loose management stops working at 25 people. A practical guide to the transition that saves teams.

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🚀 Startup Scaling 🏗️ Organizational Design 🔄 Management Transitions 💻 Engineering Management 📈 Scaling Organizations

Scaling Teams

Loose management stops working at 25 people. A practical guide to the transition that saves teams.

— Alexander Grosse 2017 282 стр.

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171 оценок

🚀 Startup Scaling 🏗️ Organizational Design 🔄 Management Transitions 💻 Engineering Management 📈 Scaling Organizations

The Lords of Strategy

— Walter Kiechel III • 2009

Before the 1960s, strategy didn't exist. The secret story of four outsiders who invented it.

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🏢 Management Consulting ♟️ Corporate Strategy 📜 Business History 💰 Shareholder Capitalism 🎓 Business Education

The Lords of Strategy

Before the 1960s, strategy didn't exist. The secret story of four outsiders who invented it.

— Walter Kiechel III 2009 368 стр.

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🏢 Management Consulting ♟️ Corporate Strategy 📜 Business History 💰 Shareholder Capitalism 🎓 Business Education

Будь лучшей версией себя

— Дэн Вальдшмидт • 2013

Loving your work and giving without expectation are the most cutthroat strategies you haven't tried.

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🏆 Extreme Performance 📈 Career Advancement ⏰ Extreme Discipline 🎁 Giving Mindset 😱 Overcoming Fear

Будь лучшей версией себя

Loving your work and giving without expectation are the most cutthroat strategies you haven't tried.

— Дэн Вальдшмидт 2013 179 стр.

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🏆 Extreme Performance 📈 Career Advancement ⏰ Extreme Discipline 🎁 Giving Mindset 😱 Overcoming Fear

The New Power Base Selling

— Jim Holden • 2012

The deal goes to whoever reads the hidden political map inside the customer.

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📊 Complex Sales 🏛️ Organizational Politics ⚔️ Competitive Strategy 🗺️ Stakeholder Mapping 🤝 Influence Without Authority

The New Power Base Selling

The deal goes to whoever reads the hidden political map inside the customer.

— Jim Holden 2012 256 стр.

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117 оценок

📊 Complex Sales 🏛️ Organizational Politics ⚔️ Competitive Strategy 🗺️ Stakeholder Mapping 🤝 Influence Without Authority

The 80/20 Individual

— Richard Koch • 2002

Nine rules for turning the best sliver of your work into your whole career and paycheck.

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🎯 The 80/20 Rule 💪 Strengths Focus ⏱️ Time Leverage 💡 Idea Synthesis 🏢 Intrapreneurship

The 80/20 Individual

Nine rules for turning the best sliver of your work into your whole career and paycheck.

— Richard Koch 2002

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292 оценок

🎯 The 80/20 Rule 💪 Strengths Focus ⏱️ Time Leverage 💡 Idea Synthesis 🏢 Intrapreneurship

Capital Gaines

— Chip Gaines • 2017

The playbook of a serial entrepreneur who treats failure as a down payment on the next win.

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🏗️ Entrepreneurial Memoir 🏠 Family Business 💪 Embracing Failure 🛠️ Resourcefulness 🎲 Risk-Taking

Capital Gaines

The playbook of a serial entrepreneur who treats failure as a down payment on the next win.

— Chip Gaines 2017 208 стр.

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🏗️ Entrepreneurial Memoir 🏠 Family Business 💪 Embracing Failure 🛠️ Resourcefulness 🎲 Risk-Taking

The Rainforest

— Victor W. Hwang • 2012

Free markets can't build a Silicon Valley. The real secret is engineering trust between strangers.

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🌐 Innovation Ecosystems 🤝 Social Capital 🌱 Business Ecology 🧬 Evolutionary Economics 🌀 Complexity Economics

The Rainforest

Free markets can't build a Silicon Valley. The real secret is engineering trust between strangers.

— Victor W. Hwang 2012 304 стр.

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238 оценок

🌐 Innovation Ecosystems 🤝 Social Capital 🌱 Business Ecology 🧬 Evolutionary Economics 🌀 Complexity Economics

The Passion Economy

— Adam Davidson • 2020

Nine rules for making your quirks pay, from an economy that no longer wants you interchangeable.

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🎯 Niche Markets 💰 Value-Based Pricing 🛠️ Creator Economy 🔷 Differentiation Strategy 📖 Business Storytelling

The Passion Economy

Nine rules for making your quirks pay, from an economy that no longer wants you interchangeable.

— Adam Davidson 2020 305 стр.

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500+ оценок

🎯 Niche Markets 💰 Value-Based Pricing 🛠️ Creator Economy 🔷 Differentiation Strategy 📖 Business Storytelling

The Private Equity Playbook

— Adam Coffey • 2019

PE has its own clock, scorecard, and endgame. Know them, or leave millions on the table.

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🧱 Private Equity 💰 Mergers And Acquisitions ⚙️ Operational Efficiency 📈 Value Creation 👨‍💼 Business Owners

The Private Equity Playbook

PE has its own clock, scorecard, and endgame. Know them, or leave millions on the table.

— Adam Coffey 2019 186 стр.

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1 000+ оценок

🧱 Private Equity 💰 Mergers And Acquisitions ⚙️ Operational Efficiency 📈 Value Creation 👨‍💼 Business Owners

Sold

— David Greene • 2021

A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.

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🏠 Real Estate Agents 📥 Lead Generation 🔽 Sales Funnels 💬 Referral Marketing 🧠 Sales Mindset

Sold

A step-by-step funnel for real estate agents: from stranger to signed contract, without the burnout.

— David Greene 2021 208 стр.

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282 оценок

🏠 Real Estate Agents 📥 Lead Generation 🔽 Sales Funnels 💬 Referral Marketing 🧠 Sales Mindset

The New Rules of Retail

— Robin Lewis • 2010

Only three retail models will survive the next decade. Half of all brands will vanish.

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🏬 Retail Industry 🛒 Consumer Behavior 📱 Digital Transformation 🏷️ Brand Strategy 📜 Retail History

The New Rules of Retail

Only three retail models will survive the next decade. Half of all brands will vanish.

— Robin Lewis 2010 272 стр.

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314 оценок

🏬 Retail Industry 🛒 Consumer Behavior 📱 Digital Transformation 🏷️ Brand Strategy 📜 Retail History

The New Organic Grower

— Eliot Coleman • 1989

How to make a living from five acres by farming with nature, not against it.

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🍃 Organic Farming 🥬 Market Gardening 🪱 Soil Health 🌡️ Season Extension 🚜 Small-Scale Farming

The New Organic Grower

How to make a living from five acres by farming with nature, not against it.

— Eliot Coleman 1989 340 стр.

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🍃 Organic Farming 🥬 Market Gardening 🪱 Soil Health 🌡️ Season Extension 🚜 Small-Scale Farming

Total Focus

— Brandon Webb • 2017

A SEAL sniper's business rules: focus drill, decision speed, and mining misery for advantage.

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352

🚀 Startup Playbooks 🎯 Navy Seal Principles 🔍 Focus Techniques ⚡ Decisive Action ⛈️ Adversity Mindset

Total Focus

A SEAL sniper's business rules: focus drill, decision speed, and mining misery for advantage.

— Brandon Webb 2017 288 стр.

4.07

352 оценок

🚀 Startup Playbooks 🎯 Navy Seal Principles 🔍 Focus Techniques ⚡ Decisive Action ⛈️ Adversity Mindset

The Purpose Economy, How Your Desire for Impact, Personal Growth and Community is Changing the World

— Aaron Hurst • 2013

The next economy runs on purpose, not just information. The guide for finding yours and leading it.

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418

🏢 Purpose Driven Business 📈 Economic History 💼 Meaningful Work ✂️ Job Crafting 🧠 Positive Psychology At Work

The Purpose Economy, How Your Desire for Impact, Personal Growth and Community is Changing the World

The next economy runs on purpose, not just information. The guide for finding yours and leading it.

— Aaron Hurst 2013 288 стр.

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418 оценок

🏢 Purpose Driven Business 📈 Economic History 💼 Meaningful Work ✂️ Job Crafting 🧠 Positive Psychology At Work

My Product Management Toolkit

— Marc Abraham • 2018

How to say no to good ideas, test assumptions cheaply, and influence teams without authority.

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🧱 Product Management 🔄 Lean Methodology 🔍 Customer Discovery 🗺️ Product Strategy 🤝 Cross-Functional Teams

My Product Management Toolkit

How to say no to good ideas, test assumptions cheaply, and influence teams without authority.

— Marc Abraham 2018 150 стр.

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184 оценок

🧱 Product Management 🔄 Lean Methodology 🔍 Customer Discovery 🗺️ Product Strategy 🤝 Cross-Functional Teams

Aligning Strategy and Sales

— Frank V. Cespedes • 2014

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

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143

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Aligning Strategy and Sales

A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.

— Frank V. Cespedes 2014 336 стр.

4.06

143 оценок

🧭 Sales Strategy 🚀 Go-To-Market Strategy 👥 Sales Management 📊 Performance Management 🎯 Customer Segmentation

Love as a Business Strategy

— Mohammad F. Anwar • 2021

The business case for love: how inclusion, trust, and forgiveness drive retention and innovation.

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🏢 Workplace Culture 🤝 Human-Centered Leadership 🛡️ Psychological Safety 🙌 Servant Leadership 🫂 Empathy At Work

Love as a Business Strategy

The business case for love: how inclusion, trust, and forgiveness drive retention and innovation.

— Mohammad F. Anwar 2021 336 стр.

4.17

212 оценок

🏢 Workplace Culture 🤝 Human-Centered Leadership 🛡️ Psychological Safety 🙌 Servant Leadership 🫂 Empathy At Work

What's Your Problem?

— Thomas Wedell-Wedellsborg • 2020

Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.

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🖼️ Problem Framing 🎨 Design Thinking 🧠 Cognitive Biases ⚖️ Decision Making 🗺️ Mental Models

What's Your Problem?

Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.

— Thomas Wedell-Wedellsborg 2020 232 стр.

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500+ оценок

🖼️ Problem Framing 🎨 Design Thinking 🧠 Cognitive Biases ⚖️ Decision Making 🗺️ Mental Models

Killer Facebook Ads

— Marty Weintraub • 2011

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

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📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization ✍️ Copywriting 📊 Data-Driven Marketing

Killer Facebook Ads

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

— Marty Weintraub 2011 288 стр.

3.63

65 оценок

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization ✍️ Copywriting 📊 Data-Driven Marketing

Evolutionary Ideas

— Sam Tatam • 2022

Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.

4.09

159

🧠 Behavioral Economics 💡 Innovation Strategy 🦎 Biomimicry 🧬 Evolutionary Psychology 🎛️ Behavioral Design

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Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.

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— Frederick Vallaeys • 2019

AI will automate your PPC work; the human skills that become more important, not less.

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— Greg Grandin • 2019

How to build a property portfolio with positive cashflow, even if you've hit the borrowing wall.

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— Alex Dey • 2022

Objections are requests for help, silence closes deals, and every word either sells or repels.

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Objections are requests for help, silence closes deals, and every word either sells or repels.

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