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SoBrief

Management Rezumate de cărți

International Marketing
de Philip R. Cateora • 1975
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
3.61
244
International Marketing Rezumat
International Marketing
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
de Philip R. Cateora 1975 656 pagini
3.61
244 evaluări
The 360 Degree Leader
de John C. Maxwell • 2006
Influence doesn't require a title. A playbook for leading from the middle.
4.16
8.000+
The 360 Degree Leader Rezumat
The 360 Degree Leader
Influence doesn't require a title. A playbook for leading from the middle.
de John C. Maxwell 2006 313 pagini
4.16
8.000+ evaluări
You Win in the Locker Room First
de Jon Gordon • 2015
Before talent can win, culture has to lead. The team-building principles that make the difference.
4.10
2.000+
You Win in the Locker Room First Rezumat
You Win in the Locker Room First
Before talent can win, culture has to lead. The team-building principles that make the difference.
de Jon Gordon 2015 176 pagini
4.10
2.000+ evaluări
Payoff
de Dan Ariely • 2016
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
3.70
5.000+
Payoff Rezumat
Payoff
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
de Dan Ariely 2016 128 pagini
3.70
5.000+ evaluări
Community
de Peter Block • 2008
Belonging is not a program but a conversation: here is how to host it.
4.06
1.000+
Community Rezumat
Community
Belonging is not a program but a conversation: here is how to host it.
de Peter Block 2008 264 pagini
4.06
1.000+ evaluări
Eleven Rings
de Phil Jackson • 2013
Jordan, Kobe, Shaq: the zen coach who tamed basketball's biggest egos with meditation and trust.
4.19
18.000+
Eleven Rings Rezumat
Eleven Rings
Jordan, Kobe, Shaq: the zen coach who tamed basketball's biggest egos with meditation and trust.
de Phil Jackson 2013 368 pagini
4.19
18.000+ evaluări
Yes!
de Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12.000+
Yes! Rezumat
Yes!
Why people say yes is predictable. Fifty research-backed levers you can pull.
de Noah J. Goldstein 2008 250 pagini
3.97
12.000+ evaluări
Scorecard Marketing
de Daniel Priestley • 2022
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
3.77
209
Scorecard Marketing Rezumat
Scorecard Marketing
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
de Daniel Priestley 2022 137 pagini
3.77
209 evaluări
The Art of Thinking In Systems
de Steven Schuster • 2018
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
3.16
500+
The Art of Thinking In Systems Rezumat
The Art of Thinking In Systems
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
de Steven Schuster 2018 180 pagini
3.16
500+ evaluări
The Site Reliability Workbook
de Betsy Beyer • 2018
Reliability as math: SLOs, error budgets, canarying, and the team practices that make it stick.
4.36
405
The Site Reliability Workbook Rezumat
The Site Reliability Workbook
Reliability as math: SLOs, error budgets, canarying, and the team practices that make it stick.
de Betsy Beyer 2018 512 pagini
4.36
405 evaluări
How To Deliver A TED Talk
de Jeremey Donovan • 2012
One idea, one catchphrase, and stories that land: the TED-stage blueprint anyone can follow.
3.97
2.000+
How To Deliver A TED Talk Rezumat
How To Deliver A TED Talk
One idea, one catchphrase, and stories that land: the TED-stage blueprint anyone can follow.
de Jeremey Donovan 2012 107 pagini
3.97
2.000+ evaluări
The Innovator's DNA
de Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
4.000+
The Innovator's DNA Rezumat
The Innovator's DNA
One twin study says creativity is 70 percent learned. The five skills that change the odds.
de Jeffrey H. Dyer 2011 304 pagini
3.97
4.000+ evaluări
Lead Like Jesus Repack
de Kenneth H. Blanchard • 1979
Leadership is influence, not rank. The model: a servant who washed feet and led from below.
4.07
1.000+
Lead Like Jesus Repack Rezumat
Lead Like Jesus Repack
Leadership is influence, not rank. The model: a servant who washed feet and led from below.
de Kenneth H. Blanchard 1979 272 pagini
4.07
1.000+ evaluări
How Women Rise
de Sally Helgesen • 2018
The 12 career habits that hold women back, and the shifts that counter each one.
4.08
10.000+
How Women Rise Rezumat
How Women Rise
The 12 career habits that hold women back, and the shifts that counter each one.
de Sally Helgesen 2018 256 pagini
4.08
10.000+ evaluări
Kaizen
de Sarah Harvey • 2019
Grand resolutions fail; tiny steps stick. A Japanese method for rewiring habits with small moves.
3.57
2.000+
Kaizen Rezumat
Kaizen
Grand resolutions fail; tiny steps stick. A Japanese method for rewiring habits with small moves.
de Sarah Harvey 2019 272 pagini
3.57
2.000+ evaluări
Deep Change
de Robert E. Quinn • 1996
Total reinvention or slow decline: the choice every leader makes, whether they know it or not.
4.08
500+
Deep Change Rezumat
Deep Change
Total reinvention or slow decline: the choice every leader makes, whether they know it or not.
de Robert E. Quinn 1996 256 pagini
4.08
500+ evaluări
The Pomodoro Technique
de Francesco Cirillo • 2006
One kitchen timer. 25 minutes. The work rhythm that ends procrastination and sharpens focus.
3.70
2.000+
The Pomodoro Technique Rezumat
The Pomodoro Technique
One kitchen timer. 25 minutes. The work rhythm that ends procrastination and sharpens focus.
de Francesco Cirillo 2006 160 pagini
3.70
2.000+ evaluări
CEO Excellence
de Carolyn Dewar • 2022
The data reveals a small set of practices that separate great CEOs from everyone else.
4.16
1.000+
CEO Excellence Rezumat
CEO Excellence
The data reveals a small set of practices that separate great CEOs from everyone else.
de Carolyn Dewar 2022 288 pagini
4.16
1.000+ evaluări
Marketing Insights from A to Z
de Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1.000+
Marketing Insights from A to Z Rezumat
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
de Philip Kotler 2003 224 pagini
4.07
1.000+ evaluări
The Ultimate Marketing Plan
de Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
500+
The Ultimate Marketing Plan Rezumat
The Ultimate Marketing Plan
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
de Dan S. Kennedy 1991 240 pagini
4.12
500+ evaluări
How The Mighty Fall
de Jim Collins • 2009
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
3.99
10.000+
How The Mighty Fall Rezumat
How The Mighty Fall
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
de Jim Collins 2009 240 pagini
3.99
10.000+ evaluări
Tribal Leadership
de Dave Logan • 2008
Your organization's ceiling is its tribal culture. Raise it one stage and everything changes.
3.98
10.000+
Tribal Leadership Rezumat
Tribal Leadership
Your organization's ceiling is its tribal culture. Raise it one stage and everything changes.
de Dave Logan 2008 320 pagini
3.98
10.000+ evaluări
Accounting Made Simple
de Mike Piper • 2013
The principles that keep a company's books balanced, with no jargon and no wasted pages.
3.94
5.000+
Accounting Made Simple Rezumat
Accounting Made Simple
The principles that keep a company's books balanced, with no jargon and no wasted pages.
de Mike Piper 2013 114 pagini
3.94
5.000+ evaluări
Aesthetic Intelligence
de Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
500+
Aesthetic Intelligence Rezumat
Aesthetic Intelligence
The five senses make the brand. A former LVMH leader on how to sharpen yours.
de Pauline Brown 2019 288 pagini
3.69
500+ evaluări
Implementing Domain-Driven Design
de Vaughn Vernon • 2013
Software that understands your business: the implementation patterns for domain-driven design.
4.05
1.000+
Implementing Domain-Driven Design Rezumat
Implementing Domain-Driven Design
Software that understands your business: the implementation patterns for domain-driven design.
de Vaughn Vernon 2013 656 pagini
4.05
1.000+ evaluări
Communication Skills Training
de James W. Williams • 2020
The skill of connection: learn to read people, listen actively, and navigate tough conversations.
3.77
251
Communication Skills Training Rezumat
Communication Skills Training
The skill of connection: learn to read people, listen actively, and navigate tough conversations.
de James W. Williams 2020 198 pagini
3.77
251 evaluări
The Tao of Leadership
de John Heider • 1985
Ancient Taoist wisdom for modern leaders: why the best bosses barely seem to lead.
4.10
1.000+
The Tao of Leadership Rezumat
The Tao of Leadership
Ancient Taoist wisdom for modern leaders: why the best bosses barely seem to lead.
de John Heider 1985 176 pagini
4.10
1.000+ evaluări
Red Team
de Micah Zenko • 2015
Your blind spots are invisible to you. The fix: a team paid to think like the enemy.
3.74
500+
Red Team Rezumat
Red Team
Your blind spots are invisible to you. The fix: a team paid to think like the enemy.
de Micah Zenko 2015 336 pagini
3.74
500+ evaluări
The Accounting Game
de Darrell Mullis • 1998
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
4.27
1.000+
The Accounting Game Rezumat
The Accounting Game
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
de Darrell Mullis 1998 187 pagini
4.27
1.000+ evaluări
The Undercover Economist Strikes Back
de Tim Harford • 2013
Recessions come in two kinds. The fix that cures one will destroy the other.
3.92
3.000+
The Undercover Economist Strikes Back Rezumat
The Undercover Economist Strikes Back
Recessions come in two kinds. The fix that cures one will destroy the other.
de Tim Harford 2013 272 pagini
3.92
3.000+ evaluări
Traction
de Gabriel Weinberg • 2015
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
3.81
171
Traction Rezumat
Traction
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
de Gabriel Weinberg 2015 240 pagini
3.81
171 evaluări
Using Behavioral Science in Marketing
de Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing Rezumat
Using Behavioral Science in Marketing
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
de Nancy Harhut 2022 288 pagini
4.38
177 evaluări
The Score Takes Care of Itself
de Bill Walsh • 2009
From 2-14 to dynasty: the coach who proved that standards, not scoreboards, build winners.
4.21
6.000+
The Score Takes Care of Itself Rezumat
The Score Takes Care of Itself
From 2-14 to dynasty: the coach who proved that standards, not scoreboards, build winners.
de Bill Walsh 2009 300 pagini
4.21
6.000+ evaluări
Managing Humans
de Michael Lopp • 2007
Your best engineer just became your problem. The people skills computer science never taught you.
3.92
4.000+
Managing Humans Rezumat
Managing Humans
Your best engineer just became your problem. The people skills computer science never taught you.
de Michael Lopp 2007 380 pagini
3.92
4.000+ evaluări
Leadership
de Doris Kearns Goodwin • 2018
Before they transformed the nation, they were broken by life. Four presidents, one pattern.
4.40
16.000+
Leadership Rezumat
Leadership
Before they transformed the nation, they were broken by life. Four presidents, one pattern.
de Doris Kearns Goodwin 2018 18 pagini
4.40
16.000+ evaluări
Nice Girls Don't Get the Corner Office
de Lois P. Frankel • 2004
133 specific coaching fixes for the habits that make smart women seem like junior staff.
3.66
20.000+
Nice Girls Don't Get the Corner Office Rezumat
Nice Girls Don't Get the Corner Office
133 specific coaching fixes for the habits that make smart women seem like junior staff.
de Lois P. Frankel 2004 385 pagini
3.66
20.000+ evaluări
Running the Room
de Tom Bennett • 2020
Stop reacting to disruption. Build a classroom where behavior is taught, not just demanded.
4.22
500+
Running the Room Rezumat
Running the Room
Stop reacting to disruption. Build a classroom where behavior is taught, not just demanded.
de Tom Bennett 2020 445 pagini
4.22
500+ evaluări
HBR Guide to Buying a Small Business
de Richard S. Ruback • 2017
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
4.41
1.000+
HBR Guide to Buying a Small Business Rezumat
HBR Guide to Buying a Small Business
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
de Richard S. Ruback 2017 320 pagini
4.41
1.000+ evaluări
Power of a Positive No
de William Ury • 2007
Why your no gets ignored: connecting it to a bigger yes makes boundaries hold.
4.00
3.000+
Power of a Positive No Rezumat
Power of a Positive No
Why your no gets ignored: connecting it to a bigger yes makes boundaries hold.
de William Ury 2007 250 pagini
4.00
3.000+ evaluări
People Buy You
de Jeb Blount • 2010
Features are equal. The sale isn't. The edge is the person across the table.
3.92
500+
People Buy You Rezumat
People Buy You
Features are equal. The sale isn't. The edge is the person across the table.
de Jeb Blount 2010 208 pagini
3.92
500+ evaluări
The Starfish and the Spider
de Ori Brafman • 2006
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
3.83
6.000+
The Starfish and the Spider Rezumat
The Starfish and the Spider
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
de Ori Brafman 2006 240 pagini
3.83
6.000+ evaluări
Leadership
de Brian Tracy • 2015
One skill drives 85% of leadership success; here's the full curriculum for it and the rest.
4.13
500+
Leadership Rezumat
Leadership
One skill drives 85% of leadership success; here's the full curriculum for it and the rest.
de Brian Tracy 2015 110 pagini
4.13
500+ evaluări
The Sales Development Playbook
de Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
500+
The Sales Development Playbook Rezumat
The Sales Development Playbook
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
de Trish Bertuzzi 2016 264 pagini
4.18
500+ evaluări
Pricing Creativity
de Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
Pricing Creativity Rezumat
Pricing Creativity
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
de Blair Enns
4.60
197 evaluări
Connect
de David L. Bradford • 2021
Polite is not close. The skills that bridge that gap, from Stanford's most sought-after course.
4.07
1.000+
Connect Rezumat
Connect
Polite is not close. The skills that bridge that gap, from Stanford's most sought-after course.
de David L. Bradford 2021 320 pagini
4.07
1.000+ evaluări
The Dichotomy of Leadership
de Jocko Willink • 2018
Management books tell you what to do, not when to stop. Ten balancing acts.
4.37
15.000+
The Dichotomy of Leadership Rezumat
The Dichotomy of Leadership
Management books tell you what to do, not when to stop. Ten balancing acts.
de Jocko Willink 2018 320 pagini
4.37
15.000+ evaluări
Cum să influențezi oamenii
de John C. Maxwell • 2013
The foundation of influence isn't a better pitch; it's character that serves people until they grow.
4.18
500+
Cum să influențezi oamenii Rezumat
Cum să influențezi oamenii
The foundation of influence isn't a better pitch; it's character that serves people until they grow.
de John C. Maxwell 2013 208 pagini
4.18
500+ evaluări
The Digital Transformation Playbook
de David L. Rogers • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
500+
The Digital Transformation Playbook Rezumat
The Digital Transformation Playbook
Five outdated assumptions that derail digital transformation before any technology gets installed.
de David L. Rogers 2016 296 pagini
4.09
500+ evaluări
Think Big
de Grace Lordan • 2021
Big goals fail when biases run the show. The economist's playbook for small steps that work.
3.87
500+
Think Big Rezumat
Think Big
Big goals fail when biases run the show. The economist's playbook for small steps that work.
de Grace Lordan 2021
3.87
500+ evaluări
Quiet Leadership
de David Rock • 2006
Why giving orders fails, and how to get better results by helping people think for themselves.
3.92
2.000+
Quiet Leadership Rezumat
Quiet Leadership
Why giving orders fails, and how to get better results by helping people think for themselves.
de David Rock 2006 288 pagini
3.92
2.000+ evaluări
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