Must-Read Books for Entrepreneurs

도서 요약

제로 투 원

저자: 피터 틸 • 2014

The contrarian bible on why competition is for losers and how to build a monopoly on something new.

4.15

400,000+

🚀 Startup Strategy 💰 Venture Capital 🏛️ Monopoly Theory 🔄 Contrarian Thinking 📊 Power Laws

몰입형

제로 투 원

The contrarian bible on why competition is for losers and how to build a monopoly on something new.

저자: 피터 틸 2014 195 페이지

4.15

400,000+ 개의 평점

🚀 Startup Strategy 💰 Venture Capital 🏛️ Monopoly Theory 🔄 Contrarian Thinking 📊 Power Laws

하드씽

저자: 벤 호로위츠 • 2014

The most honest book ever written about what running a company actually feels like when everything is on fire.

4.20

100,000+

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

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하드씽

The most honest book ever written about what running a company actually feels like when everything is on fire.

저자: 벤 호로위츠 2014 304 페이지

4.20

100,000+ 개의 평점

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

혁신기업의 딜레마

저자: 클레이턴 M. 크리스텐슨 • 1997

Explains why smart incumbents get disrupted and how you, the small player, can use that weakness against them.

4.04

61,000+

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

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혁신기업의 딜레마

Explains why smart incumbents get disrupted and how you, the small player, can use that weakness against them.

저자: 클레이턴 M. 크리스텐슨 1997 288 페이지

4.04

61,000+ 개의 평점

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

Crossing the Chasm

저자: Geoffrey A. Moore • 2002

Why products beloved by early adopters die before reaching the mainstream, and how to make the leap.

4.02

31,000+

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

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Crossing the Chasm

Why products beloved by early adopters die before reaching the mainstream, and how to make the leap.

저자: Geoffrey A. Moore 2002 290 페이지

4.02

31,000+ 개의 평점

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

7 Powers

저자: Hamilton Wright Helmer • 2016

The clearest framework for what a real moat is, and the strategy book Netflix executives were required to read.

4.26

3,000+

🧱 Economic Moats 🌐 Network Effects ⚔️ Competitive Dynamics 👔 Founders 💹 Investors

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7 Powers

The clearest framework for what a real moat is, and the strategy book Netflix executives were required to read.

저자: Hamilton Wright Helmer 2016 210 페이지

4.26

3,000+ 개의 평점

🧱 Economic Moats 🌐 Network Effects ⚔️ Competitive Dynamics 👔 Founders 💹 Investors

훅

저자: 니르 이얄 • 2013

The trigger, action, reward, and investment loop behind every product you can't stop opening.

4.12

50,000+

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

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훅

The trigger, action, reward, and investment loop behind every product you can't stop opening.

저자: 니르 이얄 2013 154 페이지

4.12

50,000+ 개의 평점

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

Obviously Awesome

저자: April Dunford • 2019

A step-by-step system for positioning, the invisible lever most founders never deliberately pull.

4.24

4,000+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

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Obviously Awesome

A step-by-step system for positioning, the invisible lever most founders never deliberately pull.

저자: April Dunford 2019 204 페이지

4.24

4,000+ 개의 평점

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

트랙션

저자: 가브리엘 와인버그 • 2014

Maps all 19 acquisition channels and gives you a process for finding the one that actually works for you.

4.11

9,000+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

몰입형

트랙션

Maps all 19 acquisition channels and gives you a process for finding the one that actually works for you.

저자: 가브리엘 와인버그 2014 288 페이지

4.11

9,000+ 개의 평점

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

1억 달러 제안

저자: 알렉스 호르모지 • 2021

How to engineer an offer so valuable that price stops being the objection.

4.55

17,000+

📨 Direct Response Marketing 🎁 Offer Design 👁️ Value Perception 🧠 Behavioral Economics ⛔ Objection Handling

몰입형

1억 달러 제안

How to engineer an offer so valuable that price stops being the objection.

저자: 알렉스 호르모지 2021 155 페이지

4.55

17,000+ 개의 평점

📨 Direct Response Marketing 🎁 Offer Design 👁️ Value Perception 🧠 Behavioral Economics ⛔ Objection Handling

설득의 심리학

저자: 로버트 B. 치알디니 • 1984

The seven levers of human persuasion that power every landing page, sales call, and pricing page you have ever seen.

4.21

100,000+

🧠 Behavioral Economics 👥 Social Influence 🧩 Cognitive Biases 🔍 Decision Psychology 🔬 Persuasion Science

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설득의 심리학

The seven levers of human persuasion that power every landing page, sales call, and pricing page you have ever seen.

저자: 로버트 B. 치알디니 1984 320 페이지

4.21

100,000+ 개의 평점

🧠 Behavioral Economics 👥 Social Influence 🧩 Cognitive Biases 🔍 Decision Psychology 🔬 Persuasion Science

우리는 어떻게 설득당하는가

저자: 크리스 보스 • 2016

An FBI hostage negotiator's playbook for every deal, hire, and vendor conversation you'll ever have.

4.34

200,000+

🤝 Negotiation Psychology 🚨 Crisis Negotiation 🧠 Emotional Intelligence 📊 Behavioral Economics 🔍 Cognitive Biases

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우리는 어떻게 설득당하는가

An FBI hostage negotiator's playbook for every deal, hire, and vendor conversation you'll ever have.

저자: 크리스 보스 2016 285 페이지

4.34

200,000+ 개의 평점

🤝 Negotiation Psychology 🚨 Crisis Negotiation 🧠 Emotional Intelligence 📊 Behavioral Economics 🔍 Cognitive Biases

하이 아웃풋 매니지먼트

저자: 앤드루 S. 그로브 • 1983

Intel's legendary CEO on leverage, meetings, and metrics, in the management manual Silicon Valley still swears by.

4.30

21,000+

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

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하이 아웃풋 매니지먼트

Intel's legendary CEO on leverage, meetings, and metrics, in the management manual Silicon Valley still swears by.

저자: 앤드루 S. 그로브 1983 272 페이지

4.30

21,000+ 개의 평점

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

E-신화 다시 보기

저자: 마이클 E. 거버 • 1985

Why working in your business instead of on it kills most owners, and how systems set you free.

4.07

97,000+

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

몰입형

E-신화 다시 보기

Why working in your business instead of on it kills most owners, and how systems set you free.

저자: 마이클 E. 거버 1985 269 페이지

4.07

97,000+ 개의 평점

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

돈의 심리학

저자: 모건 하우절 • 2020

Nineteen short stories proving that doing well with money is about behavior, not intelligence.

4.28

300,000+

💰 Personal Finance 🧠 Behavioral Economics 📈 Investing Psychology ⏳ Compounding 🕊️ Financial Independence

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돈의 심리학

Nineteen short stories proving that doing well with money is about behavior, not intelligence.

저자: 모건 하우절 2020 242 페이지

4.28

300,000+ 개의 평점

💰 Personal Finance 🧠 Behavioral Economics 📈 Investing Psychology ⏳ Compounding 🕊️ Financial Independence

나발 라비칸트의 연감

저자: 에릭 조겐슨 • 2020

Naval's compressed wisdom on leverage, specific knowledge, and getting rich without getting lucky.

4.38

73,000+

🏦 Wealth Creation 🧠 Mental Models 🏛️ Modern Stoicism 📈 Compound Growth 🏗️ Asset Building

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나발 라비칸트의 연감

Naval's compressed wisdom on leverage, specific knowledge, and getting rich without getting lucky.

저자: 에릭 조겐슨 2020 242 페이지

4.38

73,000+ 개의 평점

🏦 Wealth Creation 🧠 Mental Models 🏛️ Modern Stoicism 📈 Compound Growth 🏗️ Asset Building

딥 워크

저자: 칼 뉴포트 • 2016

Makes the case that concentrated focus is the rarest, most valuable skill in the modern economy, then shows you how to build it.

4.16

100,000+

💼 Knowledge Work 🧠 Attention Management 📵 Digital Discipline ⏰ Time Management 📈 Career Strategy

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딥 워크

Makes the case that concentrated focus is the rarest, most valuable skill in the modern economy, then shows you how to build it.

저자: 칼 뉴포트 2016 286 페이지

4.16

100,000+ 개의 평점

💼 Knowledge Work 🧠 Attention Management 📵 Digital Discipline ⏰ Time Management 📈 Career Strategy

바이 백 유어 타임

저자: 댄 마텔 • 2023

A formula for calculating what your time is worth and systematically delegating everything below it.

4.37

4,000+

🧱 Delegation Frameworks 🔥 Founder Burnout ⚙️ Entrepreneurial Systems ⏱️ Time Auditing ⚡ Energy Management

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바이 백 유어 타임

A formula for calculating what your time is worth and systematically delegating everything below it.

저자: 댄 마텔 2023 272 페이지

4.37

4,000+ 개의 평점

🧱 Delegation Frameworks 🔥 Founder Burnout ⚙️ Entrepreneurial Systems ⏱️ Time Auditing ⚡ Energy Management

리워크

저자: 제이슨 프라이드 • 2010

The bootstrapper's manifesto: skip the business plan, skip the funding, stay small, and just ship.

3.97

100,000+

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business 🔥 Contrarian Business 🌱 First-Time Founders

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리워크

The bootstrapper's manifesto: skip the business plan, skip the funding, stay small, and just ship.

저자: 제이슨 프라이드 2010 279 페이지

3.97

100,000+ 개의 평점

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business 🔥 Contrarian Business 🌱 First-Time Founders

나는 4시간만 일한다

저자: 티모시 페리스 • 2007

The original blueprint for automation, outsourcing, and designing a business around your life instead of the reverse.

3.91

300,000+

🏝️ Lifestyle Design 💻 Remote Work 🤝 Smart Delegation ⏰ Time Management 📵 Information Overload

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나는 4시간만 일한다

The original blueprint for automation, outsourcing, and designing a business around your life instead of the reverse.

저자: 티모시 페리스 2007 308 페이지

3.91

300,000+ 개의 평점

🏝️ Lifestyle Design 💻 Remote Work 🤝 Smart Delegation ⏰ Time Management 📵 Information Overload

슈독

저자: 필 나이트 • 2016

The rawest founder memoir ever written, a story of Nike surviving repeated near-bankruptcy that reads like a thriller.

4.46

300,000+

🏢 Founder Memoir 💰 Bootstrapping 👟 Sports Business 💡 Innovation Culture 🤝 Radical Honesty

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슈독

The rawest founder memoir ever written, a story of Nike surviving repeated near-bankruptcy that reads like a thriller.

저자: 필 나이트 2016 400 페이지

4.46

300,000+ 개의 평점

🏢 Founder Memoir 💰 Bootstrapping 👟 Sports Business 💡 Innovation Culture 🤝 Radical Honesty

코인텔리전스

저자: 에단 몰릭 • 2024

The most practical guide to working with AI as a teammate, and the new required reading for every founder in the AI era.

3.93

16,000+

🏢 Ai In The Workplace 🤝 Human-Ai Collaboration ⚙️ Workplace Automation ✍️ Prompt Engineering 🎓 Ai In Education

몰입형

코인텔리전스

The most practical guide to working with AI as a teammate, and the new required reading for every founder in the AI era.

저자: 에단 몰릭 2024 256 페이지

3.93

16,000+ 개의 평점

🏢 Ai In The Workplace 🤝 Human-Ai Collaboration ⚙️ Workplace Automation ✍️ Prompt Engineering 🎓 Ai In Education

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