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SoBrief

경영 도서 요약

The Energy Bus Field Guide
저자: Jon Gordon • 2017
The bus metaphor, now with action plans: ten weeks to a positive, purpose-driven team.
4.19
235
The Energy Bus Field Guide 요약
The Energy Bus Field Guide
The bus metaphor, now with action plans: ten weeks to a positive, purpose-driven team.
저자: Jon Gordon 2017 144 페이지
4.19
235 개의 평점
No B.S. Direct Marketing
저자: Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
500+
No B.S. Direct Marketing 요약
No B.S. Direct Marketing
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
저자: Dan S. Kennedy 2006 288 페이지
4.1
500+ 개의 평점
Why Motivating People Doesn't Work . . . and What Does
저자: Susan Fowler • 2014
Rewards and punishments backfire. Real motivation runs on three psychological needs, not incentives.
3.69
1,000+
Why Motivating People Doesn't Work . . . and What Does 요약
Why Motivating People Doesn't Work . . . and What Does
Rewards and punishments backfire. Real motivation runs on three psychological needs, not incentives.
저자: Susan Fowler 2014 232 페이지
3.69
1,000+ 개의 평점
The Back of the Napkin
저자: Dan Roam • 2008
Turn stick figures into solved problems and sold ideas: the visual thinking system anyone can use.
3.96
15,000+
The Back of the Napkin 요약
The Back of the Napkin
Turn stick figures into solved problems and sold ideas: the visual thinking system anyone can use.
저자: Dan Roam 2008 278 페이지
3.96
15,000+ 개의 평점
Product-Led SEO
저자: Eli Schwartz • 2021
Revenue, not rankings: why the best SEO starts with your product, not your keywords.
3.89
390
Product-Led SEO 요약
Product-Led SEO
Revenue, not rankings: why the best SEO starts with your product, not your keywords.
저자: Eli Schwartz 2021 264 페이지
3.89
390 개의 평점
80,000 Hours
저자: Benjamin Todd • 2016
The counterintuitive math of doing good: why a corporate paycheck often beats a charity job.
3.91
2,000+
80,000 Hours 요약
80,000 Hours
The counterintuitive math of doing good: why a corporate paycheck often beats a charity job.
저자: Benjamin Todd 2016 276 페이지
3.91
2,000+ 개의 평점
Digital Body Language
저자: Erica Dhawan • 2021
Half your emails land wrong. The cues, channels, and timing that fix digital communication.
3.71
1,000+
Digital Body Language 요약
Digital Body Language
Half your emails land wrong. The cues, channels, and timing that fix digital communication.
저자: Erica Dhawan 2021 288 페이지
3.71
1,000+ 개의 평점
How to Lead When You're Not in Charge
저자: Clay Scroggins • 2017
The title doesn't make the leader. Influence does. How to earn it when you lack authority.
3.72
6,000+
How to Lead When You're Not in Charge 요약
How to Lead When You're Not in Charge
The title doesn't make the leader. Influence does. How to earn it when you lack authority.
저자: Clay Scroggins 2017 240 페이지
3.72
6,000+ 개의 평점
Presenting to Win
저자: Jerry Weissman • 2003
The framework for moving any audience from indifference to action, one slide at a time.
3.93
1,000+
Presenting to Win 요약
Presenting to Win
The framework for moving any audience from indifference to action, one slide at a time.
저자: Jerry Weissman 2003 252 페이지
3.93
1,000+ 개의 평점
Platform Scale
저자: Sangeet Paul Choudary • 2015
Pipes make and sell. Platforms let others create the value. The blueprint for building one.
4.19
500+
Platform Scale 요약
Platform Scale
Pipes make and sell. Platforms let others create the value. The blueprint for building one.
저자: Sangeet Paul Choudary 2015 336 페이지
4.19
500+ 개의 평점
리더의 유산
저자: 제임스 M. 쿠제스 • 2006
Your team won't remember the CEO. They'll remember you. How to earn a legacy worth leaving.
3.77
500+
리더의 유산 요약
리더의 유산
Your team won't remember the CEO. They'll remember you. How to earn a legacy worth leaving.
저자: 제임스 M. 쿠제스 2006 208 페이지
3.77
500+ 개의 평점
Leadership is Language
저자: L. David Marquet • 2020
Most leaders speak the language of the factory floor. How to talk so your team thinks and commits.
4.04
2,000+
Leadership is Language 요약
Leadership is Language
Most leaders speak the language of the factory floor. How to talk so your team thinks and commits.
저자: L. David Marquet 2020 272 페이지
4.04
2,000+ 개의 평점
Writing for Busy Readers
저자: Todd Rogers • 2023
Most people won't read what you write. A behavioral scientist's rules for changing that.
3.87
1,000+
Writing for Busy Readers 요약
Writing for Busy Readers
Most people won't read what you write. A behavioral scientist's rules for changing that.
저자: Todd Rogers 2023 256 페이지
3.87
1,000+ 개의 평점
Simple Rules
저자: Donald Sull • 2015
When complexity spikes, thick playbooks fail. A handful of tailored rules holds up.
3.68
2,000+
Simple Rules 요약
Simple Rules
When complexity spikes, thick playbooks fail. A handful of tailored rules holds up.
저자: Donald Sull 2015 280 페이지
3.68
2,000+ 개의 평점
Talent Is Never Enough
저자: John C. Maxwell • 2006
Natural ability gets the interview. Character, focus, and grit land the job.
4.21
2,000+
Talent Is Never Enough 요약
Talent Is Never Enough
Natural ability gets the interview. Character, focus, and grit land the job.
저자: John C. Maxwell 2006 283 페이지
4.21
2,000+ 개의 평점
Great Ceos Are Lazy
저자: Jim Schleckser • 2016
One bottleneck at a time: how top CEOs multiply output by doing less, not more.
4.26
393
Great Ceos Are Lazy 요약
Great Ceos Are Lazy
One bottleneck at a time: how top CEOs multiply output by doing less, not more.
저자: Jim Schleckser 2016
4.26
393 개의 평점
Niche Down
저자: Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
Niche Down 요약
Niche Down
Stop competing to be best. The rules for creating a new category and owning it outright.
저자: Christopher Lochhead 2018 144 페이지
3.80
196 개의 평점
Social Physics
저자: Alex Pentland • 2014
Idea flow through social networks predicts team output and city GDP better than individual talent.
3.53
1,000+
Social Physics 요약
Social Physics
Idea flow through social networks predicts team output and city GDP better than individual talent.
저자: Alex Pentland 2014 320 페이지
3.53
1,000+ 개의 평점
The Success Equation
저자: Michael J. Mauboussin • 2012
The ratio of skill to luck shapes every outcome. Most people misread it and pay dearly.
3.94
1,000+
The Success Equation 요약
The Success Equation
The ratio of skill to luck shapes every outcome. Most people misread it and pay dearly.
저자: Michael J. Mauboussin 2012 320 페이지
3.94
1,000+ 개의 평점
The Best of No B.S.
저자: Dan S. Kennedy • 2022
Your time is worth three times what you think. Guard it, get rich.
4.60
10
The Best of No B.S. 요약
The Best of No B.S.
Your time is worth three times what you think. Guard it, get rich.
저자: Dan S. Kennedy 2022 578 페이지
4.60
10 개의 평점
Lovemarks The Future Beyond Brands
저자: Kevin Roberts • 2005
Brands lost their mystery. Three buried instincts are the only way to get it back.
3.86
1,000+
Lovemarks The Future Beyond Brands 요약
Lovemarks The Future Beyond Brands
Brands lost their mystery. Three buried instincts are the only way to get it back.
저자: Kevin Roberts 2005 248 페이지
3.86
1,000+ 개의 평점
How to Change
저자: Katy Milkman • 2021
Impulsivity, procrastination, laziness: each has a science-backed fix that needs zero willpower.
3.84
7,000+
How to Change 요약
How to Change
Impulsivity, procrastination, laziness: each has a science-backed fix that needs zero willpower.
저자: Katy Milkman 2021 268 페이지
3.84
7,000+ 개의 평점
Pivot
저자: Jenny Blake • 2016
A playbook for career change that replaces the leap of faith with small, safe experiments.
3.74
2,000+
Pivot 요약
Pivot
A playbook for career change that replaces the leap of faith with small, safe experiments.
저자: Jenny Blake 2016 288 페이지
3.74
2,000+ 개의 평점
Virtual Selling
저자: Jeb Blount • 2020
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
3.92
396
Virtual Selling 요약
Virtual Selling
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
저자: Jeb Blount 2020 354 페이지
3.92
396 개의 평점
Call Sign Chaos
저자: Jim Mattis • 2019
Lead from the squad to the strategy table: a doctrine forged in combat and wide reading.
4.29
13,000+
Call Sign Chaos 요약
Call Sign Chaos
Lead from the squad to the strategy table: a doctrine forged in combat and wide reading.
저자: Jim Mattis 2019 320 페이지
4.29
13,000+ 개의 평점
마케팅 반란
저자: 마크 W. 셰이퍼 • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
마케팅 반란 요약
마케팅 반란
Your customers now control your marketing. Only the truly human companies survive.
저자: 마크 W. 셰이퍼 2019 318 페이지
4.20
479 개의 평점
Negotiation
저자: Brian Tracy • 2013
How to ask for better terms on everything, and the moment you walk away.
3.95
500+
Negotiation 요약
Negotiation
How to ask for better terms on everything, and the moment you walk away.
저자: Brian Tracy 2013 112 페이지
3.95
500+ 개의 평점
The Field Guide to Understanding 'Human Error'
저자: Sidney Dekker • 2002
A mistake reveals nothing about a worker and everything about the system that shaped their choices.
4.22
500+
The Field Guide to Understanding 'Human Error' 요약
The Field Guide to Understanding 'Human Error'
A mistake reveals nothing about a worker and everything about the system that shaped their choices.
저자: Sidney Dekker 2002 248 페이지
4.22
500+ 개의 평점
101 Design Methods
저자: Vijay Kumar • 2012
101 methods for driving innovation as a structured routine, not a stroke of genius.
4.05
500+
101 Design Methods 요약
101 Design Methods
101 methods for driving innovation as a structured routine, not a stroke of genius.
저자: Vijay Kumar 2012 336 페이지
4.05
500+ 개의 평점
How to Be a Power Connector
저자: Judy Robinett • 2014
155 people, three tiers, one rhythm: the playbook for making a network that actually pays.
3.94
500+
How to Be a Power Connector 요약
How to Be a Power Connector
155 people, three tiers, one rhythm: the playbook for making a network that actually pays.
저자: Judy Robinett 2014 256 페이지
3.94
500+ 개의 평점
The Amazon Management System
저자: Ram Charan • 2019
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
4.04
399
The Amazon Management System 요약
The Amazon Management System
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
저자: Ram Charan 2019 178 페이지
4.04
399 개의 평점
Tim Cook
저자: Leander Kahney • 2019
They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.
3.70
3,000+
Tim Cook 요약
Tim Cook
They said Apple peaked with Jobs. Cook's bet on operations, ethics, and privacy tripled its value.
저자: Leander Kahney 2019 320 페이지
3.70
3,000+ 개의 평점
Big Data
저자: Viktor Mayer-Schönberger • 2013
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
3.69
8,000+
Big Data 요약
Big Data
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
저자: Viktor Mayer-Schönberger 2013 242 페이지
3.69
8,000+ 개의 평점
The Logical Thinking Process
저자: H. William Dettmer • 2007
A systematic method to identify and break the one bottleneck holding your entire organization back.
4.38
160
The Logical Thinking Process 요약
The Logical Thinking Process
A systematic method to identify and break the one bottleneck holding your entire organization back.
저자: H. William Dettmer 2007 444 페이지
4.38
160 개의 평점
The Advice Trap
저자: Michael Bungay Stanier • 2020
Stop solving everyone's problems. Ask the questions that build a team of problem-solvers.
4.10
2,000+
The Advice Trap 요약
The Advice Trap
Stop solving everyone's problems. Ask the questions that build a team of problem-solvers.
저자: Michael Bungay Stanier 2020 267 페이지
4.10
2,000+ 개의 평점
Conversational Intelligence
저자: Judith E. Glaser • 2013
Every conversation triggers either trust or fear in the brain. How great leaders steer toward trust.
3.55
1,000+
Conversational Intelligence 요약
Conversational Intelligence
Every conversation triggers either trust or fear in the brain. How great leaders steer toward trust.
저자: Judith E. Glaser 2013 256 페이지
3.55
1,000+ 개의 평점
Obliquity
저자: John Kay • 2010
The goals that matter most are best achieved by aiming for something else entirely.
3.62
1,000+
Obliquity 요약
Obliquity
The goals that matter most are best achieved by aiming for something else entirely.
저자: John Kay 2010 224 페이지
3.62
1,000+ 개의 평점
Hug Your Haters
저자: Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
500+
Hug Your Haters 요약
Hug Your Haters
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
저자: Jay Baer 2016 240 페이지
3.85
500+ 개의 평점
Tomorrowmind
저자: Gabriella Rosen Kellerman • 2023
Our brains evolved for the savanna, not Slack. The psychological skills that make the difference.
3.75
377
Tomorrowmind 요약
Tomorrowmind
Our brains evolved for the savanna, not Slack. The psychological skills that make the difference.
저자: Gabriella Rosen Kellerman 2023 285 페이지
3.75
377 개의 평점
HBR's 10 Must Reads on Design Thinking
저자: Harvard Business Review • 2020
What design thinking actually means and how to make it work inside your organization.
3.81
259
HBR's 10 Must Reads on Design Thinking 요약
HBR's 10 Must Reads on Design Thinking
What design thinking actually means and how to make it work inside your organization.
저자: Harvard Business Review 2020 208 페이지
3.81
259 개의 평점
Making It All Work
저자: David Allen • 2003
Connect your to-do list to your life's purpose: the system that starts by clearing your head.
3.93
3,000+
Making It All Work 요약
Making It All Work
Connect your to-do list to your life's purpose: the system that starts by clearing your head.
저자: David Allen 2003 302 페이지
3.93
3,000+ 개의 평점
Your Strategy Needs a Strategy
저자: Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
500+
Your Strategy Needs a Strategy 요약
Your Strategy Needs a Strategy
Five environments call for five different strategies. How to diagnose yours and pick the right play.
저자: Martin Reeves 2015 288 페이지
4.01
500+ 개의 평점
How to Get a Meeting with Anyone
저자: Stu Heinecke • 2016
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
3.56
319
How to Get a Meeting with Anyone 요약
How to Get a Meeting with Anyone
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
저자: Stu Heinecke 2016 240 페이지
3.56
319 개의 평점
No B.S. Sales Success In The New Economy
저자: Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
No B.S. Sales Success In The New Economy 요약
No B.S. Sales Success In The New Economy
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
저자: Dan S. Kennedy 2010 262 페이지
4.31
153 개의 평점
Bringing Out the Best in People
저자: Alan Loy McGinnis • 1985
Belief is a leader's most underused lever. Here is precisely how to pull it.
4.30
3,000+
Bringing Out the Best in People 요약
Bringing Out the Best in People
Belief is a leader's most underused lever. Here is precisely how to pull it.
저자: Alan Loy McGinnis 1985 192 페이지
4.30
3,000+ 개의 평점
Leadership Coaching
저자: Tony Stoltzfus • 2005
Jesus' way: a coaching method that replaces advice with questions and multiplies leadership impact.
4.29
324
Leadership Coaching 요약
Leadership Coaching
Jesus' way: a coaching method that replaces advice with questions and multiplies leadership impact.
저자: Tony Stoltzfus 2005 318 페이지
4.29
324 개의 평점
Softwar
저자: Matthew Symonds • 2003
Oracle nearly died in 1990. Its founder's response: bet the company on an all-in internet gamble.
3.78
499
Softwar 요약
Softwar
Oracle nearly died in 1990. Its founder's response: bet the company on an all-in internet gamble.
저자: Matthew Symonds 2003 528 페이지
3.78
499 개의 평점
Good Authority
저자: Jonathan Raymond • 2016
Lead like a mentor, not a fixer. Five escalating steps to accountability and real growth.
4.05
500+
Good Authority 요약
Good Authority
Lead like a mentor, not a fixer. Five escalating steps to accountability and real growth.
저자: Jonathan Raymond 2016 191 페이지
4.05
500+ 개의 평점
Winning through Intimidation
저자: Robert J. Ringer • 1974
In every deal, you're victor or victim. The difference is posture, not politeness.
3.96
1,000+
Winning through Intimidation 요약
Winning through Intimidation
In every deal, you're victor or victim. The difference is posture, not politeness.
저자: Robert J. Ringer 1974 240 페이지
3.96
1,000+ 개의 평점
Unlock It
저자: Dan Lok • 2019
Earn $10K/month with a skill, build a business, invest the profits: the sequence most get wrong.
4.20
500+
Unlock It 요약
Unlock It
Earn $10K/month with a skill, build a business, invest the profits: the sequence most get wrong.
저자: Dan Lok 2019 232 페이지
4.20
500+ 개의 평점
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