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SoBrief

경영 도서 요약

International Marketing
저자: Philip R. Cateora • 1975
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
3.61
244
International Marketing 요약
International Marketing
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
저자: Philip R. Cateora 1975 656 페이지
3.61
244 개의 평점
The 360 Degree Leader
저자: John C. Maxwell • 2006
Influence doesn't require a title. A playbook for leading from the middle.
4.16
8,000+
The 360 Degree Leader 요약
The 360 Degree Leader
Influence doesn't require a title. A playbook for leading from the middle.
저자: John C. Maxwell 2006 313 페이지
4.16
8,000+ 개의 평점
You Win in the Locker Room First
저자: Jon Gordon • 2015
Before talent can win, culture has to lead. The team-building principles that make the difference.
4.10
2,000+
You Win in the Locker Room First 요약
You Win in the Locker Room First
Before talent can win, culture has to lead. The team-building principles that make the difference.
저자: Jon Gordon 2015 176 페이지
4.10
2,000+ 개의 평점
Payoff
저자: Dan Ariely • 2016
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
3.70
5,000+
Payoff 요약
Payoff
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
저자: Dan Ariely 2016 128 페이지
3.70
5,000+ 개의 평점
Community
저자: Peter Block • 2008
Belonging is not a program but a conversation: here is how to host it.
4.06
1,000+
Community 요약
Community
Belonging is not a program but a conversation: here is how to host it.
저자: Peter Block 2008 264 페이지
4.06
1,000+ 개의 평점
Eleven Rings
저자: Phil Jackson • 2013
Jordan, Kobe, Shaq: the zen coach who tamed basketball's biggest egos with meditation and trust.
4.19
18,000+
Eleven Rings 요약
Eleven Rings
Jordan, Kobe, Shaq: the zen coach who tamed basketball's biggest egos with meditation and trust.
저자: Phil Jackson 2013 368 페이지
4.19
18,000+ 개의 평점
Yes! 설득의 심리학 실전편
저자: 노아 J. 골드스타인 • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12,000+
Yes! 설득의 심리학 실전편 요약
Yes! 설득의 심리학 실전편
Why people say yes is predictable. Fifty research-backed levers you can pull.
저자: 노아 J. 골드스타인 2008 250 페이지
3.97
12,000+ 개의 평점
Scorecard Marketing
저자: Daniel Priestley • 2022
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
3.77
209
Scorecard Marketing 요약
Scorecard Marketing
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
저자: Daniel Priestley 2022 137 페이지
3.77
209 개의 평점
The Art of Thinking In Systems
저자: Steven Schuster • 2018
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
3.16
500+
The Art of Thinking In Systems 요약
The Art of Thinking In Systems
Why your fixes backfire: the feedback loops, delays, and blind spots hiding in plain sight.
저자: Steven Schuster 2018 180 페이지
3.16
500+ 개의 평점
The Site Reliability Workbook
저자: Betsy Beyer • 2018
Reliability as math: SLOs, error budgets, canarying, and the team practices that make it stick.
4.36
405
The Site Reliability Workbook 요약
The Site Reliability Workbook
Reliability as math: SLOs, error budgets, canarying, and the team practices that make it stick.
저자: Betsy Beyer 2018 512 페이지
4.36
405 개의 평점
How To Deliver A TED Talk
저자: Jeremey Donovan • 2012
One idea, one catchphrase, and stories that land: the TED-stage blueprint anyone can follow.
3.97
2,000+
How To Deliver A TED Talk 요약
How To Deliver A TED Talk
One idea, one catchphrase, and stories that land: the TED-stage blueprint anyone can follow.
저자: Jeremey Donovan 2012 107 페이지
3.97
2,000+ 개의 평점
The Innovator's DNA
저자: Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
4,000+
The Innovator's DNA 요약
The Innovator's DNA
One twin study says creativity is 70 percent learned. The five skills that change the odds.
저자: Jeffrey H. Dyer 2011 304 페이지
3.97
4,000+ 개의 평점
Lead Like Jesus Repack
저자: Kenneth H. Blanchard • 1979
Leadership is influence, not rank. The model: a servant who washed feet and led from below.
4.07
1,000+
Lead Like Jesus Repack 요약
Lead Like Jesus Repack
Leadership is influence, not rank. The model: a servant who washed feet and led from below.
저자: Kenneth H. Blanchard 1979 272 페이지
4.07
1,000+ 개의 평점
How Women Rise
저자: Sally Helgesen • 2018
The 12 career habits that hold women back, and the shifts that counter each one.
4.08
10,000+
How Women Rise 요약
How Women Rise
The 12 career habits that hold women back, and the shifts that counter each one.
저자: Sally Helgesen 2018 256 페이지
4.08
10,000+ 개의 평점
Kaizen
저자: Sarah Harvey • 2019
Grand resolutions fail; tiny steps stick. A Japanese method for rewiring habits with small moves.
3.57
2,000+
Kaizen 요약
Kaizen
Grand resolutions fail; tiny steps stick. A Japanese method for rewiring habits with small moves.
저자: Sarah Harvey 2019 272 페이지
3.57
2,000+ 개의 평점
깊은 변화
저자: 로버트 E. 퀸 • 1996
Total reinvention or slow decline: the choice every leader makes, whether they know it or not.
4.08
500+
깊은 변화 요약
깊은 변화
Total reinvention or slow decline: the choice every leader makes, whether they know it or not.
저자: 로버트 E. 퀸 1996 256 페이지
4.08
500+ 개의 평점
The Pomodoro Technique
저자: Francesco Cirillo • 2006
One kitchen timer. 25 minutes. The work rhythm that ends procrastination and sharpens focus.
3.70
2,000+
The Pomodoro Technique 요약
The Pomodoro Technique
One kitchen timer. 25 minutes. The work rhythm that ends procrastination and sharpens focus.
저자: Francesco Cirillo 2006 160 페이지
3.70
2,000+ 개의 평점
CEO Excellence
저자: Carolyn Dewar • 2022
The data reveals a small set of practices that separate great CEOs from everyone else.
4.16
1,000+
CEO Excellence 요약
CEO Excellence
The data reveals a small set of practices that separate great CEOs from everyone else.
저자: Carolyn Dewar 2022 288 페이지
4.16
1,000+ 개의 평점
Marketing Insights from A to Z
저자: Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1,000+
Marketing Insights from A to Z 요약
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
저자: Philip Kotler 2003 224 페이지
4.07
1,000+ 개의 평점
The Ultimate Marketing Plan
저자: Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
500+
The Ultimate Marketing Plan 요약
The Ultimate Marketing Plan
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
저자: Dan S. Kennedy 1991 240 페이지
4.12
500+ 개의 평점
How The Mighty Fall
저자: Jim Collins • 2009
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
3.99
10,000+
How The Mighty Fall 요약
How The Mighty Fall
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
저자: Jim Collins 2009 240 페이지
3.99
10,000+ 개의 평점
트라이벌 리더십
저자: 데이브 로건 • 2008
Your organization's ceiling is its tribal culture. Raise it one stage and everything changes.
3.98
10,000+
트라이벌 리더십 요약
트라이벌 리더십
Your organization's ceiling is its tribal culture. Raise it one stage and everything changes.
저자: 데이브 로건 2008 320 페이지
3.98
10,000+ 개의 평점
Accounting Made Simple
저자: Mike Piper • 2013
The principles that keep a company's books balanced, with no jargon and no wasted pages.
3.94
5,000+
Accounting Made Simple 요약
Accounting Made Simple
The principles that keep a company's books balanced, with no jargon and no wasted pages.
저자: Mike Piper 2013 114 페이지
3.94
5,000+ 개의 평점
Aesthetic Intelligence
저자: Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
500+
Aesthetic Intelligence 요약
Aesthetic Intelligence
The five senses make the brand. A former LVMH leader on how to sharpen yours.
저자: Pauline Brown 2019 288 페이지
3.69
500+ 개의 평점
Implementing Domain-Driven Design
저자: Vaughn Vernon • 2013
Software that understands your business: the implementation patterns for domain-driven design.
4.05
1,000+
Implementing Domain-Driven Design 요약
Implementing Domain-Driven Design
Software that understands your business: the implementation patterns for domain-driven design.
저자: Vaughn Vernon 2013 656 페이지
4.05
1,000+ 개의 평점
Communication Skills Training
저자: James W. Williams • 2020
The skill of connection: learn to read people, listen actively, and navigate tough conversations.
3.77
251
Communication Skills Training 요약
Communication Skills Training
The skill of connection: learn to read people, listen actively, and navigate tough conversations.
저자: James W. Williams 2020 198 페이지
3.77
251 개의 평점
리더십의 도
저자: 존 하이더 • 1985
Ancient Taoist wisdom for modern leaders: why the best bosses barely seem to lead.
4.10
1,000+
리더십의 도 요약
리더십의 도
Ancient Taoist wisdom for modern leaders: why the best bosses barely seem to lead.
저자: 존 하이더 1985 176 페이지
4.10
1,000+ 개의 평점
Red Team
저자: Micah Zenko • 2015
Your blind spots are invisible to you. The fix: a team paid to think like the enemy.
3.74
500+
Red Team 요약
Red Team
Your blind spots are invisible to you. The fix: a team paid to think like the enemy.
저자: Micah Zenko 2015 336 페이지
3.74
500+ 개의 평점
The Accounting Game
저자: Darrell Mullis • 1998
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
4.27
1,000+
The Accounting Game 요약
The Accounting Game
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
저자: Darrell Mullis 1998 187 페이지
4.27
1,000+ 개의 평점
경제학 콘서트 2
저자: 팀 하포드 • 2013
Recessions come in two kinds. The fix that cures one will destroy the other.
3.92
3,000+
경제학 콘서트 2 요약
경제학 콘서트 2
Recessions come in two kinds. The fix that cures one will destroy the other.
저자: 팀 하포드 2013 272 페이지
3.92
3,000+ 개의 평점
Traction
저자: Gabriel Weinberg • 2015
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
3.81
171
Traction 요약
Traction
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
저자: Gabriel Weinberg 2015 240 페이지
3.81
171 개의 평점
Using Behavioral Science in Marketing
저자: Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing 요약
Using Behavioral Science in Marketing
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
저자: Nancy Harhut 2022 288 페이지
4.38
177 개의 평점
The Score Takes Care of Itself
저자: Bill Walsh • 2009
From 2-14 to dynasty: the coach who proved that standards, not scoreboards, build winners.
4.21
6,000+
The Score Takes Care of Itself 요약
The Score Takes Care of Itself
From 2-14 to dynasty: the coach who proved that standards, not scoreboards, build winners.
저자: Bill Walsh 2009 300 페이지
4.21
6,000+ 개의 평점
매니징 휴먼스
저자: 마이클 롭 • 2007
Your best engineer just became your problem. The people skills computer science never taught you.
3.92
4,000+
매니징 휴먼스 요약
매니징 휴먼스
Your best engineer just became your problem. The people skills computer science never taught you.
저자: 마이클 롭 2007 380 페이지
3.92
4,000+ 개의 평점
리더십
저자: 도리스 컨스 굿윈 • 2018
Before they transformed the nation, they were broken by life. Four presidents, one pattern.
4.40
16,000+
리더십 요약
리더십
Before they transformed the nation, they were broken by life. Four presidents, one pattern.
저자: 도리스 컨스 굿윈 2018 18 페이지
4.40
16,000+ 개의 평점
착한 여자는 코너 오피스를 차지하지 못한다
저자: 로이스 P. 프랭클 • 2004
133 specific coaching fixes for the habits that make smart women seem like junior staff.
3.66
20,000+
착한 여자는 코너 오피스를 차지하지 못한다 요약
착한 여자는 코너 오피스를 차지하지 못한다
133 specific coaching fixes for the habits that make smart women seem like junior staff.
저자: 로이스 P. 프랭클 2004 385 페이지
3.66
20,000+ 개의 평점
Running the Room
저자: Tom Bennett • 2020
Stop reacting to disruption. Build a classroom where behavior is taught, not just demanded.
4.22
500+
Running the Room 요약
Running the Room
Stop reacting to disruption. Build a classroom where behavior is taught, not just demanded.
저자: Tom Bennett 2020 445 페이지
4.22
500+ 개의 평점
HBR 소규모 기업 인수 가이드
저자: 리처드 S. 루백 • 2017
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
4.41
1,000+
HBR 소규모 기업 인수 가이드 요약
HBR 소규모 기업 인수 가이드
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
저자: 리처드 S. 루백 2017 320 페이지
4.41
1,000+ 개의 평점
Power of a Positive No
저자: William Ury • 2007
Why your no gets ignored: connecting it to a bigger yes makes boundaries hold.
4.00
3,000+
Power of a Positive No 요약
Power of a Positive No
Why your no gets ignored: connecting it to a bigger yes makes boundaries hold.
저자: William Ury 2007 250 페이지
4.00
3,000+ 개의 평점
People Buy You
저자: Jeb Blount • 2010
Features are equal. The sale isn't. The edge is the person across the table.
3.92
500+
People Buy You 요약
People Buy You
Features are equal. The sale isn't. The edge is the person across the table.
저자: Jeb Blount 2010 208 페이지
3.92
500+ 개의 평점
불가사리와 거미
저자: 오리 브래프먼 • 2006
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
3.83
6,000+
불가사리와 거미 요약
불가사리와 거미
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
저자: 오리 브래프먼 2006 240 페이지
3.83
6,000+ 개의 평점
Leadership
저자: Brian Tracy • 2015
One skill drives 85% of leadership success; here's the full curriculum for it and the rest.
4.13
500+
Leadership 요약
Leadership
One skill drives 85% of leadership success; here's the full curriculum for it and the rest.
저자: Brian Tracy 2015 110 페이지
4.13
500+ 개의 평점
The Sales Development Playbook
저자: Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
500+
The Sales Development Playbook 요약
The Sales Development Playbook
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
저자: Trish Bertuzzi 2016 264 페이지
4.18
500+ 개의 평점
Pricing Creativity
저자: Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
Pricing Creativity 요약
Pricing Creativity
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
저자: Blair Enns
4.60
197 개의 평점
Connect
저자: David L. Bradford • 2021
Polite is not close. The skills that bridge that gap, from Stanford's most sought-after course.
4.07
1,000+
Connect 요약
Connect
Polite is not close. The skills that bridge that gap, from Stanford's most sought-after course.
저자: David L. Bradford 2021 320 페이지
4.07
1,000+ 개의 평점
The Dichotomy of Leadership
저자: Jocko Willink • 2018
Management books tell you what to do, not when to stop. Ten balancing acts.
4.37
15,000+
The Dichotomy of Leadership 요약
The Dichotomy of Leadership
Management books tell you what to do, not when to stop. Ten balancing acts.
저자: Jocko Willink 2018 320 페이지
4.37
15,000+ 개의 평점
How to Influence People
저자: John C. Maxwell • 2013
The foundation of influence isn't a better pitch; it's character that serves people until they grow.
4.18
500+
How to Influence People 요약
How to Influence People
The foundation of influence isn't a better pitch; it's character that serves people until they grow.
저자: John C. Maxwell 2013 208 페이지
4.18
500+ 개의 평점
디지털 트랜스포메이션 플레이북
저자: 데이비드 L. 로저스 • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
500+
디지털 트랜스포메이션 플레이북 요약
디지털 트랜스포메이션 플레이북
Five outdated assumptions that derail digital transformation before any technology gets installed.
저자: 데이비드 L. 로저스 2016 296 페이지
4.09
500+ 개의 평점
Think Big
저자: Grace Lordan • 2021
Big goals fail when biases run the show. The economist's playbook for small steps that work.
3.87
500+
Think Big 요약
Think Big
Big goals fail when biases run the show. The economist's playbook for small steps that work.
저자: Grace Lordan 2021
3.87
500+ 개의 평점
Quiet Leadership
저자: David Rock • 2006
Why giving orders fails, and how to get better results by helping people think for themselves.
3.92
2,000+
Quiet Leadership 요약
Quiet Leadership
Why giving orders fails, and how to get better results by helping people think for themselves.
저자: David Rock 2006 288 페이지
3.92
2,000+ 개의 평점
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