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SoBrief

창업 도서 요약

Customers for Life
저자: Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1,000+
Customers for Life 요약
Customers for Life
One customer is worth half a million. Keeping them depends on the system behind the smile.
저자: Carl Sewell 1990 162 페이지
4.20
1,000+ 개의 평점
Neuromarketing
저자: Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
500+
Neuromarketing 요약
Neuromarketing
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
저자: Patrick Renvoisé 2005 256 페이지
3.90
500+ 개의 평점
To Sell Is Human
저자: Daniel H. Pink • 2012
You spend 40% of your workday selling. You just don't call it that.
3.87
26,000+
To Sell Is Human 요약
To Sell Is Human
You spend 40% of your workday selling. You just don't call it that.
저자: Daniel H. Pink 2012 272 페이지
3.87
26,000+ 개의 평점
SYSTEMology
저자: David Jenyns • 2020
Your business runs you. A repeatable method to flip that, starting with your vital processes.
4.21
500+
SYSTEMology 요약
SYSTEMology
Your business runs you. A repeatable method to flip that, starting with your vital processes.
저자: David Jenyns 2020 219 페이지
4.21
500+ 개의 평점
Multipliers
저자: Liz Wiseman • 2010
Two leaders, comparable teams: one gets twice the brainpower. Five habits explain the gap.
3.99
16,000+
Multipliers 요약
Multipliers
Two leaders, comparable teams: one gets twice the brainpower. Five habits explain the gap.
저자: Liz Wiseman 2010 288 페이지
3.99
16,000+ 개의 평점
The Science of Selling
저자: David Hoffeld • 2016
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
3.99
500+
The Science of Selling 요약
The Science of Selling
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
저자: David Hoffeld 2016 288 페이지
3.99
500+ 개의 평점
The Visual Mba
저자: Jason Barron • 2019
An MBA in sketches: the frameworks of leadership, finance, and strategy, minus the classroom.
3.74
2,000+
The Visual Mba 요약
The Visual Mba
An MBA in sketches: the frameworks of leadership, finance, and strategy, minus the classroom.
저자: Jason Barron 2019 257 페이지
3.74
2,000+ 개의 평점
Feck Perfuction
저자: 제임스 빅토레 • 2019
Perfection kills more work than criticism ever did. A designer's guide to making things anyway.
4.04
1,000+
Feck Perfuction 요약
Feck Perfuction
Perfection kills more work than criticism ever did. A designer's guide to making things anyway.
저자: 제임스 빅토레 2019 160 페이지
4.04
1,000+ 개의 평점
Read Write Own
저자: Chris Dixon • 2024
The architecture for internet networks no single company can control: ownership built into the code.
3.93
2,000+
Read Write Own 요약
Read Write Own
The architecture for internet networks no single company can control: ownership built into the code.
저자: Chris Dixon 2024 320 페이지
3.93
2,000+ 개의 평점
Quantitative Trading
저자: Ernest P. Chan • 2008
Backtest your edge. Automate the execution. Build a trading business that runs itself.
3.76
500+
Quantitative Trading 요약
Quantitative Trading
Backtest your edge. Automate the execution. Build a trading business that runs itself.
저자: Ernest P. Chan 2008 208 페이지
3.76
500+ 개의 평점
The Prosperous Coach
저자: Steve Chandler • 2013
Skip the marketing funnel. One powerful conversation creates more clients than any sales pitch.
4.32
2,000+
The Prosperous Coach 요약
The Prosperous Coach
Skip the marketing funnel. One powerful conversation creates more clients than any sales pitch.
저자: Steve Chandler 2013 284 페이지
4.32
2,000+ 개의 평점
Meaningful
저자: 버나뎃 지와 • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
500+
Meaningful 요약
Meaningful
Why solving the problems people have stopped noticing builds brands they never stop loving.
저자: 버나뎃 지와 2015 176 페이지
3.71
500+ 개의 평점
The Experience Economy
저자: James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
2,000+
The Experience Economy 요약
The Experience Economy
Goods became services. Now services are becoming experiences. The next step: transformations.
저자: James H. Gilmore 1999 359 페이지
3.80
2,000+ 개의 평점
All Marketers Are Liars
저자: Seth Godin • 2005
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
3.88
16,000+
All Marketers Are Liars 요약
All Marketers Are Liars
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
저자: Seth Godin 2005 208 페이지
3.88
16,000+ 개의 평점
블루오션 시프트
저자: W. 찬 김 • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
1,000+
블루오션 시프트 요약
블루오션 시프트
A field-tested system for growing by creating new demand, not fighting over what already exists.
저자: W. 찬 김 2017 336 페이지
3.90
1,000+ 개의 평점
Art of the Long View, The
저자: Peter Schwartz • 1991
Predicting the future is a fool's game. The smart money rehearses it instead.
3.80
500+
Art of the Long View, The 요약
Art of the Long View, The
Predicting the future is a fool's game. The smart money rehearses it instead.
저자: Peter Schwartz 1991 258 페이지
3.80
500+ 개의 평점
INKED
저자: 제브 블라운트 • 2020
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
4.21
218
INKED 요약
INKED
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
저자: 제브 블라운트 2020 309 페이지
4.21
218 개의 평점
The Road Less Stupid
저자: Keith J. Cunningham • 2017
A thinking discipline that cuts the costly errors most leaders repeat.
4.32
1,000+
The Road Less Stupid 요약
The Road Less Stupid
A thinking discipline that cuts the costly errors most leaders repeat.
저자: Keith J. Cunningham 2017 340 페이지
4.32
1,000+ 개의 평점
Radical Focus
저자: Christina Wodtke • 2016
The OKR playbook: one qualitative goal, a few measured results, a weekly cadence that forces focus.
3.96
4,000+
Radical Focus 요약
Radical Focus
The OKR playbook: one qualitative goal, a few measured results, a weekly cadence that forces focus.
저자: Christina Wodtke 2016 179 페이지
3.96
4,000+ 개의 평점
No B.S. Marketing to the Affluent
저자: Dan S. Kennedy • 2008
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
4.11
425
No B.S. Marketing to the Affluent 요약
No B.S. Marketing to the Affluent
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
저자: Dan S. Kennedy 2008 428 페이지
4.11
425 개의 평점
10억 달러짜리 앱을 만드는 법
저자: 조지 버코프스키 • 2014
A billion dollars comes from one of five models. Know yours before you scale.
4.12
1,000+
10억 달러짜리 앱을 만드는 법 요약
10억 달러짜리 앱을 만드는 법
A billion dollars comes from one of five models. Know yours before you scale.
저자: 조지 버코프스키 2014 480 페이지
4.12
1,000+ 개의 평점
파도가 칠 때는 서핑을
저자: 이본 쉬나드 • 2006
He built a billion-dollar outdoor brand that tells customers to buy less and lets employees surf.
4.18
29,000+
파도가 칠 때는 서핑을 요약
파도가 칠 때는 서핑을
He built a billion-dollar outdoor brand that tells customers to buy less and lets employees surf.
저자: 이본 쉬나드 2006 272 페이지
4.18
29,000+ 개의 평점
On the Edge
저자: Nate Silver • 2024
One tribe calculates risk; one avoids it. This divide now shapes American life more than politics.
3.66
5,000+
On the Edge 요약
On the Edge
One tribe calculates risk; one avoids it. This divide now shapes American life more than politics.
저자: Nate Silver 2024 576 페이지
3.66
5,000+ 개의 평점
Think Big and Kick Ass in Business and Life
저자: Donald J. Trump • 2007
A billionaire's rules: think huge, hit back when wronged, and never negotiate without leverage.
3.85
3,000+
Think Big and Kick Ass in Business and Life 요약
Think Big and Kick Ass in Business and Life
A billionaire's rules: think huge, hit back when wronged, and never negotiate without leverage.
저자: Donald J. Trump 2007 384 페이지
3.85
3,000+ 개의 평점
The Knowing-Doing Gap
저자: Jeffrey Pfeffer • 1993
Your company knows what to do. Why doesn't it? The answer is in how it's built.
3.96
1,000+
The Knowing-Doing Gap 요약
The Knowing-Doing Gap
Your company knows what to do. Why doesn't it? The answer is in how it's built.
저자: Jeffrey Pfeffer 1993 314 페이지
3.96
1,000+ 개의 평점
Why Greatness Cannot Be Planned
저자: Kenneth O. Stanley • 2015
Ambitious objectives blind you to the very discoveries that make them obsolete.
3.98
1,000+
Why Greatness Cannot Be Planned 요약
Why Greatness Cannot Be Planned
Ambitious objectives blind you to the very discoveries that make them obsolete.
저자: Kenneth O. Stanley 2015 154 페이지
3.98
1,000+ 개의 평점
80/20 Sales and Marketing
저자: Perry Marshall • 2013
You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.
4.19
1,000+
80/20 Sales and Marketing 요약
80/20 Sales and Marketing
You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.
저자: Perry Marshall 2013 230 페이지
4.19
1,000+ 개의 평점
Everyday Business Storytelling
저자: Janine Kurnoff • 2021
Business presentations fail because they lack story. A simple framework that fixes this.
4.31
268
Everyday Business Storytelling 요약
Everyday Business Storytelling
Business presentations fail because they lack story. A simple framework that fixes this.
저자: Janine Kurnoff 2021 288 페이지
4.31
268 개의 평점
The Startup Way
저자: Eric Ries • 2017
Startup speed inside slow giants: turning divisions into labs and failure into fuel.
3.98
4,000+
The Startup Way 요약
The Startup Way
Startup speed inside slow giants: turning divisions into labs and failure into fuel.
저자: Eric Ries 2017 400 페이지
3.98
4,000+ 개의 평점
Your First Year in Network Marketing
저자: Mark Yarnell • 1998
First year in network marketing: how to handle rejection, train recruits, and stop micromanaging.
4.03
1,000+
Your First Year in Network Marketing 요약
Your First Year in Network Marketing
First year in network marketing: how to handle rejection, train recruits, and stop micromanaging.
저자: Mark Yarnell 1998 304 페이지
4.03
1,000+ 개의 평점
Genius Makers
저자: Cade Metz • 2021
The outcasts who revived neural networks, and the billion-dollar bidding war that followed.
4.26
3,000+
Genius Makers 요약
Genius Makers
The outcasts who revived neural networks, and the billion-dollar bidding war that followed.
저자: Cade Metz 2021 384 페이지
4.26
3,000+ 개의 평점
위워크
저자: 엘리엇 브라운 • 2021
An office landlord convinced Wall Street he was worth $47 billion. Then the IPO filing landed.
4.26
7,000+
위워크 요약
위워크
An office landlord convinced Wall Street he was worth $47 billion. Then the IPO filing landed.
저자: 엘리엇 브라운 2021 430 페이지
4.26
7,000+ 개의 평점
What It Takes
저자: Stephen A. Schwarzman • 2019
The Blackstone playbook: think bigger, hire sharper, lose less, and treat every failure as tuition.
4.14
9,000+
What It Takes 요약
What It Takes
The Blackstone playbook: think bigger, hire sharper, lose less, and treat every failure as tuition.
저자: Stephen A. Schwarzman 2019 400 페이지
4.14
9,000+ 개의 평점
Out of the Crisis
저자: W. Edwards Deming • 1982
Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.
4.01
4,000+
Out of the Crisis 요약
Out of the Crisis
Quotas backfire. Inspection can't find the real problem. The principles that actually fix quality.
저자: W. Edwards Deming 1982 524 페이지
4.01
4,000+ 개의 평점
The Ride of a Lifetime
저자: Robert Iger • 2019
Disrupt yourself first, preserve what you buy, lead with optimism: a Disney CEO's playbook.
4.40
97,000+
The Ride of a Lifetime 요약
The Ride of a Lifetime
Disrupt yourself first, preserve what you buy, lead with optimism: a Disney CEO's playbook.
저자: Robert Iger 2019 272 페이지
4.40
97,000+ 개의 평점
Be Ready When the Luck Happens
저자: Ina Garten • 2024
From White House policy to Barefoot Contessa: the leap and the six-year Boston Cream Pie.
4.22
100,000+
Be Ready When the Luck Happens 요약
Be Ready When the Luck Happens
From White House policy to Barefoot Contessa: the leap and the six-year Boston Cream Pie.
저자: Ina Garten 2024 307 페이지
4.22
100,000+ 개의 평점
Never Eat Alone
저자: Keith Ferrazzi • 2005
Networking without generosity is collecting contacts. The real work begins before you have to ask.
3.84
51,000+
Never Eat Alone 요약
Never Eat Alone
Networking without generosity is collecting contacts. The real work begins before you have to ask.
저자: Keith Ferrazzi 2005 309 페이지
3.84
51,000+ 개의 평점
Why the Rich Are Getting Richer
저자: Robert T. Kiyosaki • 2017
The financial system punishes savers and rewards debtors. Here is how to switch sides.
3.83
2,000+
Why the Rich Are Getting Richer 요약
Why the Rich Are Getting Richer
The financial system punishes savers and rewards debtors. Here is how to switch sides.
저자: Robert T. Kiyosaki 2017 272 페이지
3.83
2,000+ 개의 평점
Content Inc.
저자: Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1,000+
Content Inc. 요약
Content Inc.
Build the audience first. The product comes later: six steps to a content business.
저자: Joe Pulizzi 2015 352 페이지
3.96
1,000+ 개의 평점
The Innovator's Solut!on
저자: Clayton M. Christensen • 2003
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
4.06
13,000+
The Innovator's Solut!on 요약
The Innovator's Solut!on
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
저자: Clayton M. Christensen 2003 304 페이지
4.06
13,000+ 개의 평점
웹을 위한 제품 디자인
저자: 랜디 J. 헌트 • 2013
Why shipping early and designing the invisible parts matters more than getting the pixels right.
3.76
278
웹을 위한 제품 디자인 요약
웹을 위한 제품 디자인
Why shipping early and designing the invisible parts matters more than getting the pixels right.
저자: 랜디 J. 헌트 2013 214 페이지
3.76
278 개의 평점
I Can Make You Rich
저자: 폴 매케나 • 2007
Your unconscious mind has a setting that caps your income. The manual for turning it up.
3.74
469
I Can Make You Rich 요약
I Can Make You Rich
Your unconscious mind has a setting that caps your income. The manual for turning it up.
저자: 폴 매케나 2007 307 페이지
3.74
469 개의 평점
패밀리 포춘
저자: 빌 보너 • 2012
The family wealth blueprint: stewardship, governance, and the rules most families never learn.
3.78
298
패밀리 포춘 요약
패밀리 포춘
The family wealth blueprint: stewardship, governance, and the rules most families never learn.
저자: 빌 보너 2012 352 페이지
3.78
298 개의 평점
크러시 잇!
저자: 게리 베이너척 • 2001
Your passion can pay: the social media blueprint for building a business that lasts.
3.87
33,000+
크러시 잇! 요약
크러시 잇!
Your passion can pay: the social media blueprint for building a business that lasts.
저자: 게리 베이너척 2001 150 페이지
3.87
33,000+ 개의 평점
Write Useful Books
저자: 롭 피츠패트릭 • 2021
The product-design method that turns nonfiction books into recommendations, not just purchases.
4.54
500+
Write Useful Books 요약
Write Useful Books
The product-design method that turns nonfiction books into recommendations, not just purchases.
저자: 롭 피츠패트릭 2021 158 페이지
4.54
500+ 개의 평점
Lean Thinking
저자: James P. Womack • 1996
Most of what your company does creates no value. Five principles for finding and eliminating it.
3.92
5,000+
Lean Thinking 요약
Lean Thinking
Most of what your company does creates no value. Five principles for finding and eliminating it.
저자: James P. Womack 1996 393 페이지
3.92
5,000+ 개의 평점
Thinkertoys
저자: Michael Michalko • 1991
Why inspiration fails, and the repeatable techniques that produce breakthrough ideas instead.
3.98
4,000+
Thinkertoys 요약
Thinkertoys
Why inspiration fails, and the repeatable techniques that produce breakthrough ideas instead.
저자: Michael Michalko 1991 416 페이지
3.98
4,000+ 개의 평점
린치핀
저자: 세스 고딘 • 2010
Competence makes you employable. Generosity makes you indispensable. The manual for the second one.
3.83
46,000+
린치핀 요약
린치핀
Competence makes you employable. Generosity makes you indispensable. The manual for the second one.
저자: 세스 고딘 2010 257 페이지
3.83
46,000+ 개의 평점
생각하라 그리고 부자가 되어라 & 성공의 법칙 16가지
저자: 나폴레온 힐 • 2010
The foundational success system: mental principles that turn focused desire into lasting wealth.
4.33
460
생각하라 그리고 부자가 되어라 & 성공의 법칙 16가지 요약
생각하라 그리고 부자가 되어라 & 성공의 법칙 16가지
The foundational success system: mental principles that turn focused desire into lasting wealth.
저자: 나폴레온 힐 2010 1170 페이지
4.33
460 개의 평점
Nomad Capitalist
저자: Andrew Henderson • 2018
Legally pay less tax, get a second passport, and build a life across borders.
3.89
500+
Nomad Capitalist 요약
Nomad Capitalist
Legally pay less tax, get a second passport, and build a life across borders.
저자: Andrew Henderson 2018 284 페이지
3.89
500+ 개의 평점
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