창업

역동적인 창업의 세계는 차고 스타트업에서 글로벌 제국에 이르기까지 대담한 아이디어를 번성하는 기업으로 변모시킨 비전 있는 사상가들의 열정으로 가득합니다. 이 페이지들에는 혁신, 전략, 그리고 오직 꿈 하나로 비범한 것을 만들어내는 섬세한 기술에 대한 그들의 값진 지혜가 담겨 있습니다.

창업 도서 요약

Zone to Win

저자: Geoffrey A. Moore • 2015

Large companies lose to disruption from structure, not blindness. The fix: four parallel zones.

3.85

1,000+

🏢 Corporate Strategy 💡 Innovation Management 🏗️ Organizational Design 🌪️ Disruption Theory 🚀 Intrapreneurship

Zone to Win

Large companies lose to disruption from structure, not blindness. The fix: four parallel zones.

저자: Geoffrey A. Moore 2015 143 페이지

3.85

1,000+ 개의 평점

🏢 Corporate Strategy 💡 Innovation Management 🏗️ Organizational Design 🌪️ Disruption Theory 🚀 Intrapreneurship

린 스타트업을 위한 UX

저자: 로라 클라인 • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2,000+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

린 스타트업을 위한 UX

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

저자: 로라 클라인 2013 233 페이지

4.10

2,000+ 개의 평점

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

Rhinoceros Success

저자: Scott Alexander • 1980

So determined, so armored, so energetic that obstacles become irrelevancies you run through.

3.84

4,000+

🦏 Audacity 🐘 Motivational Parables 💥 Massive Action 🛡️ Resilience Building 💰 Financial Discipline

Rhinoceros Success

So determined, so armored, so energetic that obstacles become irrelevancies you run through.

저자: Scott Alexander 1980 97 페이지

3.84

4,000+ 개의 평점

🦏 Audacity 🐘 Motivational Parables 💥 Massive Action 🛡️ Resilience Building 💰 Financial Discipline

The Product Book

저자: Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

1,000+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

The Product Book

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

저자: Product School 2017 314 페이지

4.09

1,000+ 개의 평점

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

MEDDICC

저자: Andy Whyte • 2020

How to know within days if an enterprise deal will close, so you never spend months chasing nothing.

4.24

467

🏢 Enterprise Sales ✅ Sales Qualification 🔧 Pipeline Management 🏗️ Sales Frameworks 💰 Value Selling

MEDDICC

How to know within days if an enterprise deal will close, so you never spend months chasing nothing.

저자: Andy Whyte 2020 271 페이지

4.24

467 개의 평점

🏢 Enterprise Sales ✅ Sales Qualification 🔧 Pipeline Management 🏗️ Sales Frameworks 💰 Value Selling

The Signals Are Talking

저자: Amy Webb • 2016

Trends leave footprints at the fringe. A system for reading the future before it becomes obvious.

3.70

500+

🧭 Strategic Foresight 🗺️ Scenario Planning 🔍 Pattern Recognition 🌱 Fringe Innovation 📡 Technology Forecasting

The Signals Are Talking

Trends leave footprints at the fringe. A system for reading the future before it becomes obvious.

저자: Amy Webb 2016 336 페이지

3.70

500+ 개의 평점

🧭 Strategic Foresight 🗺️ Scenario Planning 🔍 Pattern Recognition 🌱 Fringe Innovation 📡 Technology Forecasting

Impact Mapping

저자: Gojko Adzic • 2012

Software ships, but results don't. Tie every feature to a business goal with visual planning.

4.06

1,000+

🧱 Software Project Management 🗺️ Product Roadmapping 📊 Visual Planning 🎯 Goal Alignment 🔄 Iterative Delivery

Impact Mapping

Software ships, but results don't. Tie every feature to a business goal with visual planning.

저자: Gojko Adzic 2012 93 페이지

4.06

1,000+ 개의 평점

🧱 Software Project Management 🗺️ Product Roadmapping 📊 Visual Planning 🎯 Goal Alignment 🔄 Iterative Delivery

Unleashing the Idea Virus

저자: Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

5,000+

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

저자: Seth Godin 2000 234 페이지

3.93

5,000+ 개의 평점

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption

What They Don't Teach You at Harvard Business School

저자: Mark H. McCormack • 1984

People skills, deal timing, and psychological leverage: the street-smart toolkit an MBA won't teach.

3.60

5,000+

👀 People Reading 🤝 Negotiation Psychology ⏳ Time Management 🔄 Unconventional Management 💡 Business Intuition

What They Don't Teach You at Harvard Business School

People skills, deal timing, and psychological leverage: the street-smart toolkit an MBA won't teach.

저자: Mark H. McCormack 1984 288 페이지

3.60

5,000+ 개의 평점

👀 People Reading 🤝 Negotiation Psychology ⏳ Time Management 🔄 Unconventional Management 💡 Business Intuition

John D. Rockefeller - The Original Titan

저자: J.R. MacGregor • 2019

From bookkeeper to America's most ruthless monopolist, then to its most strategic philanthropist.

3.80

161

🧱 Gilded Age Titans 🛢️ Oil Industry History 🏭 Industrial Consolidation 🔗 Monopoly Power 🎁 Strategic Philanthropy

John D. Rockefeller - The Original Titan

From bookkeeper to America's most ruthless monopolist, then to its most strategic philanthropist.

저자: J.R. MacGregor 2019 173 페이지

3.80

161 개의 평점

🧱 Gilded Age Titans 🛢️ Oil Industry History 🏭 Industrial Consolidation 🔗 Monopoly Power 🎁 Strategic Philanthropy

Building an Empire

저자: Brian Carruthers • 2014

The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.

4.40

500+

🕸️ Network Marketing 📞 Direct Sales 🧱 Downline Building 💸 Residual Income 🛡️ Sales Rejection

Building an Empire

The MLM builder's real formula: speed, a system anyone can copy, and rejection-deflecting skin.

저자: Brian Carruthers 2014 272 페이지

4.40

500+ 개의 평점

🕸️ Network Marketing 📞 Direct Sales 🧱 Downline Building 💸 Residual Income 🛡️ Sales Rejection

Invisible Selling Machine

저자: Ryan Deiss • 2015

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

4.18

376

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Invisible Selling Machine

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

저자: Ryan Deiss 2015 172 페이지

4.18

376 개의 평점

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Reentry

저자: Eric Berger • 2024

Explosions, sleeping on the factory floor, and NASA skeptics: the real price of reusable rockets.

4.47

1,000+

🚀 Commercial Spaceflight 🛰️ New Space 🔧 Aerospace Engineering 🔄 Iterative Design 💥 Failure Culture

Reentry

Explosions, sleeping on the factory floor, and NASA skeptics: the real price of reusable rockets.

저자: Eric Berger 2024 450 페이지

4.47

1,000+ 개의 평점

🚀 Commercial Spaceflight 🛰️ New Space 🔧 Aerospace Engineering 🔄 Iterative Design 💥 Failure Culture

The Unpublished David Ogilvy

저자: David Ogilvy • 1987

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

4.14

500+

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting 🏷️ Brand Building 👥 Talent Management

The Unpublished David Ogilvy

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

저자: David Ogilvy 1987 192 페이지

4.14

500+ 개의 평점

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting 🏷️ Brand Building 👥 Talent Management

Click

저자: Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

372

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Click

Find what customers actually want in five days, with five people, before you build anything.

저자: Jake Knapp 2025 240 페이지

4.10

372 개의 평점

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Start Small, Stay Small

저자: Rob Walling • 2010

Stop building products for everyone. Pick a niche, build an audience, and market before you code.

3.95

2,000+

💰 Bootstrapping 🎯 Niche Markets 🚀 Lean Startup ✅ Idea Validation 📣 Audience Building

Start Small, Stay Small

Stop building products for everyone. Pick a niche, build an audience, and market before you code.

저자: Rob Walling 2010 213 페이지

3.95

2,000+ 개의 평점

💰 Bootstrapping 🎯 Niche Markets 🚀 Lean Startup ✅ Idea Validation 📣 Audience Building

The Win Without Pitching Manifesto

저자: Blair Enns • 2010

The pitch is the enemy: how creative firms win clients without giving away their thinking.

4.44

2,000+

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

The Win Without Pitching Manifesto

The pitch is the enemy: how creative firms win clients without giving away their thinking.

저자: Blair Enns 2010 144 페이지

4.44

2,000+ 개의 평점

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

Design Driven Innovation

저자: Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

저자: Roberto Verganti 2009 288 페이지

4.00

498 개의 평점

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Marketing to Mindstates

저자: Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Marketing to Mindstates

Swap customer surveys for brain science: four levers that sell to the automatic mind.

저자: Will Leach 2018 260 페이지

4.13

182 개의 평점

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

For the Culture

저자: Marcus Collins • 2023

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

3.99

500+

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes 🧑‍🤝‍🧑 Cultural Sociology 🧭 Brand Strategy

For the Culture

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

저자: Marcus Collins 2023 304 페이지

3.99

500+ 개의 평점

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes 🧑‍🤝‍🧑 Cultural Sociology 🧭 Brand Strategy

Obsessed

저자: Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

500+

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

저자: Emily Heyward 2020 238 페이지

3.96

500+ 개의 평점

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

New Trader Rich Trader 2

저자: Steve Burns • 2018

Why traders lose: it's not their picks but their behavior, and twelve shifts fix it.

4.39

203

🧠 Trading Psychology ⚖️ Risk Management 📊 Behavioral Finance 💡 Trader Mindset 🤖 Systematic Trading

New Trader Rich Trader 2

Why traders lose: it's not their picks but their behavior, and twelve shifts fix it.

저자: Steve Burns 2018 104 페이지

4.39

203 개의 평점

🧠 Trading Psychology ⚖️ Risk Management 📊 Behavioral Finance 💡 Trader Mindset 🤖 Systematic Trading

Lateral Thinking

저자: Edward de Bono • 2014

Not better digging, but different digging: the skill of seeing what logic leaves out.

3.61

152

💡 Creative Problem Solving 🚀 Innovation Strategy 🧠 Mental Models 💭 Idea Generation 🧩 Divergent Thinking

Lateral Thinking

Not better digging, but different digging: the skill of seeing what logic leaves out.

저자: Edward de Bono 2014

3.61

152 개의 평점

💡 Creative Problem Solving 🚀 Innovation Strategy 🧠 Mental Models 💭 Idea Generation 🧩 Divergent Thinking

The Lean Farm

저자: Ben Hartman • 2015

Toyota's efficiency system, adapted for the field: all the waste gone, none of the soul.

4.26

417

🚜 Farm Management 🏭 Lean Methodology 🇯🇵 Toyota Production System 🔄 Continuous Improvement 🌱 Sustainable Agriculture

The Lean Farm

Toyota's efficiency system, adapted for the field: all the waste gone, none of the soul.

저자: Ben Hartman 2015 382 페이지

4.26

417 개의 평점

🚜 Farm Management 🏭 Lean Methodology 🇯🇵 Toyota Production System 🔄 Continuous Improvement 🌱 Sustainable Agriculture

새로운 사고방식

저자: 로저 L. 마틴 • 2022

Eight pieces of management wisdom that hold you back, and what actually works instead.

4.02

500+

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

새로운 사고방식

Eight pieces of management wisdom that hold you back, and what actually works instead.

저자: 로저 L. 마틴 2022 254 페이지

4.02

500+ 개의 평점

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

The Book on Tax Strategies for the Savvy Real Estate Investor

저자: Amanda Han • 2019

Real estate investors miss legal tax breaks in entity choice, depreciation, and retirement accounts.

4.40

1,000+

🏠 Real Estate Taxation 📋 Tax Deduction Strategies 🏢 Entity Structuring 🏦 Self-Directed Retirement Accounts 📜 Estate Tax Planning

The Book on Tax Strategies for the Savvy Real Estate Investor

Real estate investors miss legal tax breaks in entity choice, depreciation, and retirement accounts.

저자: Amanda Han 2019 198 페이지

4.40

1,000+ 개의 평점

🏠 Real Estate Taxation 📋 Tax Deduction Strategies 🏢 Entity Structuring 🏦 Self-Directed Retirement Accounts 📜 Estate Tax Planning

The E-Myth Manager

저자: Michael E. Gerber • 2004

Management doesn't work when you try to control people. Fix it by designing the work instead.

3.77

318

🚀 Entrepreneurial Management ⚙️ Systems Thinking 🧘 Self-Management 🔄 Process Improvement 💰 Financial Literacy

The E-Myth Manager

Management doesn't work when you try to control people. Fix it by designing the work instead.

저자: Michael E. Gerber 2004 256 페이지

3.77

318 개의 평점

🚀 Entrepreneurial Management ⚙️ Systems Thinking 🧘 Self-Management 🔄 Process Improvement 💰 Financial Literacy

Good Profit

저자: Charles G. Koch • 2015

Most profit relies on exploitation. Charles Koch built a $100 billion company by doing the opposite.

3.86

1,000+

🏛️ Management Philosophy 🧭 Organizational Culture 🏪 Internal Markets 🎯 Incentive Design 💥 Creative Destruction

Good Profit

Most profit relies on exploitation. Charles Koch built a $100 billion company by doing the opposite.

저자: Charles G. Koch 2015 288 페이지

3.86

1,000+ 개의 평점

🏛️ Management Philosophy 🧭 Organizational Culture 🏪 Internal Markets 🎯 Incentive Design 💥 Creative Destruction

Uncommon Service

저자: Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

500+

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Uncommon Service

The counterintuitive rule of service: to be great, you must first decide where to be bad.

저자: Frances Frei 2012 272 페이지

4.01

500+ 개의 평점

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Predictable Success

저자: Les McKeown • 2010

Growth creates complexity, complexity kills growth. Seven stages, one sweet spot.

4.03

500+

👥 Corporate Lifecycles 📉 Corporate Decline 🏗️ Scaling Companies ⚖️ Entrepreneurial Balance 🔄 Leadership Transitions

Predictable Success

Growth creates complexity, complexity kills growth. Seven stages, one sweet spot.

저자: Les McKeown 2010 200 페이지

4.03

500+ 개의 평점

👥 Corporate Lifecycles 📉 Corporate Decline 🏗️ Scaling Companies ⚖️ Entrepreneurial Balance 🔄 Leadership Transitions

The Magician's Way

저자: William Whitecloud • 2004

Buried in inventory, a CEO learns a retired executive's system for turning waste into profit.

4.13

500+

🏭 Lean Manufacturing 📚 Business Fable 🔄 Process Improvement 🧑‍🏫 Mentor And Protege 📉 Company On The Brink

The Magician's Way

Buried in inventory, a CEO learns a retired executive's system for turning waste into profit.

저자: William Whitecloud 2004 256 페이지

4.13

500+ 개의 평점

🏭 Lean Manufacturing 📚 Business Fable 🔄 Process Improvement 🧑‍🏫 Mentor And Protege 📉 Company On The Brink

The Choice Factory

저자: Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

1,000+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

저자: Richard Shotton 2018 202 페이지

4.11

1,000+ 개의 평점

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

80/20 Your Life! How To Get More Done With Less Effort And Change Your Life In The Process!

저자: Damon Zahariades • 2018

Find your 20 percent: the clients, habits, and people that actually matter. Cut the rest.

3.78

1,000+

📊 Pareto Principle ⏰ Time Management 🔧 Life Optimization ⚡ Efficiency Methods 🏠 Decluttering

80/20 Your Life! How To Get More Done With Less Effort And Change Your Life In The Process!

Find your 20 percent: the clients, habits, and people that actually matter. Cut the rest.

저자: Damon Zahariades 2018 180 페이지

3.78

1,000+ 개의 평점

📊 Pareto Principle ⏰ Time Management 🔧 Life Optimization ⚡ Efficiency Methods 🏠 Decluttering

The Startup Owner's Manual Strategy Guide

저자: Steve Blank • 2012

The original playbook for founders: stop guessing, start testing, find a business model that scales.

4.28

109

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

The Startup Owner's Manual Strategy Guide

The original playbook for founders: stop guessing, start testing, find a business model that scales.

저자: Steve Blank 2012 608 페이지

4.28

109 개의 평점

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

2 Second Lean

저자: Paul A. Akers • 2011

Build a fun, people-first Lean culture with tiny daily improvements, starting in the bathroom.

3.93

1,000+

🏭 Lean Methodology 🔄 Continuous Improvement 🧘 Kaizen Culture 🗑️ Waste Reduction 🚗 Toyota Production System

2 Second Lean

Build a fun, people-first Lean culture with tiny daily improvements, starting in the bathroom.

저자: Paul A. Akers 2011 228 페이지

3.93

1,000+ 개의 평점

🏭 Lean Methodology 🔄 Continuous Improvement 🧘 Kaizen Culture 🗑️ Waste Reduction 🚗 Toyota Production System

80% MindSet 20% Skills

저자: Dev Gadhvi • 2018

Skills are the minor ingredient. Fix your inner beliefs and transform money, health, and family.

4.00

106

🧠 Mindset Transformation 💰 Wealth Creation 📅 Daily Habits 🎯 Goal Setting 🏆 Self Mastery

80% MindSet 20% Skills

Skills are the minor ingredient. Fix your inner beliefs and transform money, health, and family.

저자: Dev Gadhvi 2018 216 페이지

4.00

106 개의 평점

🧠 Mindset Transformation 💰 Wealth Creation 📅 Daily Habits 🎯 Goal Setting 🏆 Self Mastery

The Fish That Ate the Whale

저자: Rich Cohen • 2012

Penniless at fourteen, he built a banana empire that toppled governments and coined banana republic.

4.11

8,000+

🍌 Banana Republics 🏛️ Corporate Imperialism 🧳 Immigrant Entrepreneurs 🇺🇸 American Imperialism 💼 Corporate Power

The Fish That Ate the Whale

Penniless at fourteen, he built a banana empire that toppled governments and coined banana republic.

저자: Rich Cohen 2012 288 페이지

4.11

8,000+ 개의 평점

🍌 Banana Republics 🏛️ Corporate Imperialism 🧳 Immigrant Entrepreneurs 🇺🇸 American Imperialism 💼 Corporate Power

The Infinite Machine

저자: Camila Russo • 2020

What happens when a decentralized revolution turns out to depend on one 23-year-old?

4.10

2,000+

⛓️ Cryptocurrency History 🤖 Smart Contract Platforms 🏦 Decentralized Finance 🌐 Internet Governance 📰 Tech Journalism

The Infinite Machine

What happens when a decentralized revolution turns out to depend on one 23-year-old?

저자: Camila Russo 2020 320 페이지

4.10

2,000+ 개의 평점

⛓️ Cryptocurrency History 🤖 Smart Contract Platforms 🏦 Decentralized Finance 🌐 Internet Governance 📰 Tech Journalism

No B.S. Direct Marketing

저자: Dan S. Kennedy • 2006

Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.

4.1

500+

🎯 Direct Response Marketing ✍️ Copywriting 🏪 Small Business Marketing 📊 Marketing Accountability 📬 Mail Order Advertising

No B.S. Direct Marketing

Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.

저자: Dan S. Kennedy 2006 288 페이지

4.1

500+ 개의 평점

🎯 Direct Response Marketing ✍️ Copywriting 🏪 Small Business Marketing 📊 Marketing Accountability 📬 Mail Order Advertising

The Back of the Napkin

저자: Dan Roam • 2008

Turn stick figures into solved problems and sold ideas: the visual thinking system anyone can use.

3.96

15,000+

🧠 Visual Thinking 💬 Visual Communication ✏️ Diagramming 🗒️ Sketchnoting 📊 Business Communication

The Back of the Napkin

Turn stick figures into solved problems and sold ideas: the visual thinking system anyone can use.

저자: Dan Roam 2008 278 페이지

3.96

15,000+ 개의 평점

🧠 Visual Thinking 💬 Visual Communication ✏️ Diagramming 🗒️ Sketchnoting 📊 Business Communication

Product-Led SEO

저자: Eli Schwartz • 2021

Revenue, not rankings: why the best SEO starts with your product, not your keywords.

3.89

390

🎯 Seo Strategy 🚀 Product-Led Growth ✍️ Content Strategy 👤 User-First Design 💰 Revenue-Driven Marketing

Product-Led SEO

Revenue, not rankings: why the best SEO starts with your product, not your keywords.

저자: Eli Schwartz 2021 264 페이지

3.89

390 개의 평점

🎯 Seo Strategy 🚀 Product-Led Growth ✍️ Content Strategy 👤 User-First Design 💰 Revenue-Driven Marketing

Michael Jackson, Inc.

저자: Zack O'Malley Greenburg • 2014

He bought the Beatles' catalog against all advice. It's now worth a billion dollars.

4.22

338

🎵 Music Business 🎩 Music Moguls 📜 Music Publishing ⚖️ Intellectual Property ⭐ Celebrity Branding

Michael Jackson, Inc.

He bought the Beatles' catalog against all advice. It's now worth a billion dollars.

저자: Zack O'Malley Greenburg 2014 306 페이지

4.22

338 개의 평점

🎵 Music Business 🎩 Music Moguls 📜 Music Publishing ⚖️ Intellectual Property ⭐ Celebrity Branding

Platform Scale

저자: Sangeet Paul Choudary • 2015

Pipes make and sell. Platforms let others create the value. The blueprint for building one.

4.19

500+

🏗️ Platform Economy 🕸️ Network Effects 🚀 Startup Strategy 🎯 Two-Sided Markets 📊 Data-Driven Business

Platform Scale

Pipes make and sell. Platforms let others create the value. The blueprint for building one.

저자: Sangeet Paul Choudary 2015 336 페이지

4.19

500+ 개의 평점

🏗️ Platform Economy 🕸️ Network Effects 🚀 Startup Strategy 🎯 Two-Sided Markets 📊 Data-Driven Business

Simple Rules

저자: Donald Sull • 2015

When complexity spikes, thick playbooks fail. A handful of tailored rules holds up.

3.68

2,000+

🧠 Heuristics 🎯 Rule Design 🔄 Behavioral Economics 🌐 Systems Thinking 🏢 Organizational Behavior

Simple Rules

When complexity spikes, thick playbooks fail. A handful of tailored rules holds up.

저자: Donald Sull 2015 280 페이지

3.68

2,000+ 개의 평점

🧠 Heuristics 🎯 Rule Design 🔄 Behavioral Economics 🌐 Systems Thinking 🏢 Organizational Behavior

Niche Down

저자: Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down

Stop competing to be best. The rules for creating a new category and owning it outright.

저자: Christopher Lochhead 2018 144 페이지

3.80

196 개의 평점

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Alibaba

저자: Duncan Clark • 2016

China's e-commerce didn't follow Amazon's script. Alibaba wrote its own from an apartment.

3.87

16,000+

🀄 Chinese Business 🛒 E-Commerce Platforms 🚀 Startup Founding Stories 🌏 Local Market Adaptation 📚 Business Biography

Alibaba

China's e-commerce didn't follow Amazon's script. Alibaba wrote its own from an apartment.

저자: Duncan Clark 2016 304 페이지

3.87

16,000+ 개의 평점

🀄 Chinese Business 🛒 E-Commerce Platforms 🚀 Startup Founding Stories 🌏 Local Market Adaptation 📚 Business Biography

Great Ceos Are Lazy

저자: Jim Schleckser • 2016

One bottleneck at a time: how top CEOs multiply output by doing less, not more.

4.26

393

👔 Ceo Leadership 📊 Corporate Strategy 🔗 Constraint Removal 🌱 Talent Development 🏗️ Business Model Design

Great Ceos Are Lazy

One bottleneck at a time: how top CEOs multiply output by doing less, not more.

저자: Jim Schleckser 2016

4.26

393 개의 평점

👔 Ceo Leadership 📊 Corporate Strategy 🔗 Constraint Removal 🌱 Talent Development 🏗️ Business Model Design

The Best of No B.S.

저자: Dan S. Kennedy • 2022

Your time is worth three times what you think. Guard it, get rich.

4.60

⚡ Business Productivity 💰 Financial Independence ⏱️ Time Valuation 🚫 Saying No 🎯 Distraction-Free Work

The Best of No B.S.

Your time is worth three times what you think. Guard it, get rich.

저자: Dan S. Kennedy 2022 578 페이지

4.60

10 개의 평점

⚡ Business Productivity 💰 Financial Independence ⏱️ Time Valuation 🚫 Saying No 🎯 Distraction-Free Work

Pivot

저자: Jenny Blake • 2016

A playbook for career change that replaces the leap of faith with small, safe experiments.

3.74

2,000+

💼 Career Transitions 🔄 Lean Methodology 🧪 Small Experiments 🪞 Self-Assessment 🤝 Strategic Networking

Pivot

A playbook for career change that replaces the leap of faith with small, safe experiments.

저자: Jenny Blake 2016 288 페이지

3.74

2,000+ 개의 평점

💼 Career Transitions 🔄 Lean Methodology 🧪 Small Experiments 🪞 Self-Assessment 🤝 Strategic Networking

Virtual Selling

저자: Jeb Blount • 2020

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

3.92

396

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

Virtual Selling

Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.

저자: Jeb Blount 2020 354 페이지

3.92

396 개의 평점

🏠 Remote Selling 📱 Social Selling 🎥 Video Prospecting 📞 Phone Sales ✉️ Email Outreach

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