디자인

훌륭한 디자인은 우리가 매일 사용하는 디지털 인터페이스부터 혁신과 문제 해결을 이끄는 창의적 프로세스까지 세상의 모든 측면을 형성합니다. 이 책들은 여러 분야에 걸친 디자인 사고의 원칙, 방법론, 그리고 변혁적 힘을 탐구하며, 더 직관적이고 의미 있으며 인간 중심적인 솔루션을 만들기 위한 실용적인 프레임워크와 영감을 제공합니다.

디자인 도서 요약

게이미피케이션 바이 디자인

저자: 게이브 지커만 • 2011

Why most badges fail: the motivation design that turns app users into players.

3.65

490

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

게이미피케이션 바이 디자인

Why most badges fail: the motivation design that turns app users into players.

저자: 게이브 지커만 2011 182 페이지

3.65

490 개의 평점

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

Drawing the Head and Hands

저자: Andrew Loomis • 1956

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

4.23

6,000+

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

Drawing the Head and Hands

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

저자: Andrew Loomis 1956 154 페이지

4.23

6,000+ 개의 평점

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

Small Data

저자: Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

2,000+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

저자: Martin Lindstrom 2016 256 페이지

3.78

2,000+ 개의 평점

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Site Reliability Engineering

저자: Betsy Beyer • 2016

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

4.21

2,000+

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Site Reliability Engineering

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

저자: Betsy Beyer 2016 550 페이지

4.21

2,000+ 개의 평점

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Presentation Zen Design

저자: Garr Reynolds • 2009

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

4.19

1,000+

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

Presentation Zen Design

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

저자: Garr Reynolds 2009 240 페이지

4.19

1,000+ 개의 평점

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

슈독

저자: 필 나이트 • 2016

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

4.46

300,000+

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

슈독

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

저자: 필 나이트 2016 400 페이지

4.46

300,000+ 개의 평점

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Visual Hammer

저자: Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

저자: Laura Ries 2012 211 페이지

3.88

161 개의 평점

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Mapping Experiences

저자: James Kalbach • 2015

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

4.11

500+

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Mapping Experiences

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

저자: James Kalbach 2015 379 페이지

4.11

500+ 개의 평점

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

The Project50

저자: Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

247

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

저자: Tom Peters 1999

4.04

247 개의 평점

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

사용자 경험 측정

저자: 토머스 툴리스 • 2008

Three metrics that show exactly where users get stuck: task success, time, and errors.

4.08

500+

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

사용자 경험 측정

Three metrics that show exactly where users get stuck: task success, time, and errors.

저자: 토머스 툴리스 2008 320 페이지

4.08

500+ 개의 평점

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

The Gamer's Brain

저자: Celia Hodent • 2017

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

4.29

231

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

The Gamer's Brain

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

저자: Celia Hodent 2017 272 페이지

4.29

231 개의 평점

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

Modern Software Engineering

저자: David Farley • 2021

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

4.16

1,000+

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

Modern Software Engineering

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

저자: David Farley 2021 256 페이지

4.16

1,000+ 개의 평점

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

The Little Dictionary of Fashion

저자: Christian Dior • 1954

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

4.01

1,000+

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

The Little Dictionary of Fashion

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

저자: Christian Dior 1954 128 페이지

4.01

1,000+ 개의 평점

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

Management 3.0

저자: Jurgen Appelo • 2010

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

4.15

2,000+

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Management 3.0

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

저자: Jurgen Appelo 2010 621 페이지

4.15

2,000+ 개의 평점

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Designing Games

저자: Tynan Sylvester • 2013

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

4.47

500+

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Designing Games

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

저자: Tynan Sylvester 2013 413 페이지

4.47

500+ 개의 평점

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Making Things Happen

저자: Scott Berkun • 2001

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

3.97

5,000+

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

Making Things Happen

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

저자: Scott Berkun 2001 408 페이지

3.97

5,000+ 개의 평점

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

패션 브랜드

저자: 마크 턴게이트 • 2005

Clothes are secondary. The brand is the product, sold long before you enter the store.

3.90

267

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

패션 브랜드

Clothes are secondary. The brand is the product, sold long before you enter the store.

저자: 마크 턴게이트 2005 272 페이지

3.90

267 개의 평점

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

A More Beautiful Question

저자: Warren Berger • 2014

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

3.96

6,000+

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

A More Beautiful Question

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

저자: Warren Berger 2014 272 페이지

3.96

6,000+ 개의 평점

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

Tidy First?

저자: Kent Beck • 2023

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

3.92

1,000+

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

Tidy First?

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

저자: Kent Beck 2023 122 페이지

3.92

1,000+ 개의 평점

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

The Employee Experience Advantage

저자: Jacob Morgan • 2017

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

3.83

432

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

The Employee Experience Advantage

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

저자: Jacob Morgan 2017 304 페이지

3.83

432 개의 평점

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

Jab, Jab, Jab, Right Hook

저자: Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9,000+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook

Give value long before you sell, and make every post feel native to its platform.

저자: Gary Vaynerchuk 2013 195 페이지

3.95

9,000+ 개의 평점

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Branding

저자: Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding

Why most brands look the same and the disciplined process that makes yours the exception.

저자: Michael Johnson 2016 320 페이지

4.32

294 개의 평점

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

One Plus One Equals Three

저자: Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

1,000+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

저자: Dave Trott 2015 256 페이지

4.19

1,000+ 개의 평점

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

Outcomes Over Output

저자: Josh Seiden • 2019

Stop asking what to build and start asking what your customers should do differently.

4.33

1,000+

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Outcomes Over Output

Stop asking what to build and start asking what your customers should do differently.

저자: Josh Seiden 2019 86 페이지

4.33

1,000+ 개의 평점

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Wabi Sabi

저자: Nobuo Suzuki • 2021

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

4.20

1,000+

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Wabi Sabi

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

저자: Nobuo Suzuki 2021 192 페이지

4.20

1,000+ 개의 평점

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Spark Joy

저자: Marie Kondō • 2012

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

3.89

44,000+

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

Spark Joy

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

저자: Marie Kondō 2012 291 페이지

3.89

44,000+ 개의 평점

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

Strategic Writing for UX

저자: Torrey Podmajersky • 2019

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

4.22

500+

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

Strategic Writing for UX

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

저자: Torrey Podmajersky 2019 192 페이지

4.22

500+ 개의 평점

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

Little Bets

저자: Peter Sims • 2011

Big visions are overrated. Real innovators run dozens of small experiments instead.

3.77

4,000+

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

Little Bets

Big visions are overrated. Real innovators run dozens of small experiments instead.

저자: Peter Sims 2011 224 페이지

3.77

4,000+ 개의 평점

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

디자인 씽킹

저자: 토마스 록우드 • 2009

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

3.85

451

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

디자인 씽킹

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

저자: 토마스 록우드 2009 304 페이지

3.85

451 개의 평점

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

Super Better

저자: Jane McGonigal • 2015

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

3.94

2,000+

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

Super Better

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

저자: Jane McGonigal 2015 480 페이지

3.94

2,000+ 개의 평점

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

Art as Therapy

저자: Alain de Botton • 2013

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

4.08

4,000+

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

Art as Therapy

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

저자: Alain de Botton 2013 240 페이지

4.08

4,000+ 개의 평점

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

네 번째 변환

저자: 로버트 스코블 • 2016

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

3.75

492

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

네 번째 변환

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

저자: 로버트 스코블 2016 163 페이지

3.75

492 개의 평점

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

The End of Fashion

저자: Teri Agins • 1999

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

3.87

1,000+

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The End of Fashion

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

저자: Teri Agins 1999 352 페이지

3.87

1,000+ 개의 평점

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The Product Book

저자: Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

1,000+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

The Product Book

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

저자: Product School 2017 314 페이지

4.09

1,000+ 개의 평점

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

Sludge

저자: Cass R. Sunstein • 2021

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

3.34

354

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

Sludge

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

저자: Cass R. Sunstein 2021 155 페이지

3.34

354 개의 평점

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

린 스타트업을 위한 UX

저자: 로라 클라인 • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2,000+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

린 스타트업을 위한 UX

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

저자: 로라 클라인 2013 233 페이지

4.10

2,000+ 개의 평점

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

Video Game Storytelling

저자: Evan Skolnick • 2014

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

3.99

500+

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

Video Game Storytelling

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

저자: Evan Skolnick 2014 208 페이지

3.99

500+ 개의 평점

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

Gamify

저자: Brian Burke • 2014

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

3.44

500+

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Gamify

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

저자: Brian Burke 2014 162 페이지

3.44

500+ 개의 평점

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Click

저자: Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

372

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Click

Find what customers actually want in five days, with five people, before you build anything.

저자: Jake Knapp 2025 240 페이지

4.10

372 개의 평점

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Design Driven Innovation

저자: Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

저자: Roberto Verganti 2009 288 페이지

4.00

498 개의 평점

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

The Win Without Pitching Manifesto

저자: Blair Enns • 2010

The pitch is the enemy: how creative firms win clients without giving away their thinking.

4.44

2,000+

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

The Win Without Pitching Manifesto

The pitch is the enemy: how creative firms win clients without giving away their thinking.

저자: Blair Enns 2010 144 페이지

4.44

2,000+ 개의 평점

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

Marketing to Mindstates

저자: Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Marketing to Mindstates

Swap customer surveys for brain science: four levers that sell to the automatic mind.

저자: Will Leach 2018 260 페이지

4.13

182 개의 평점

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Obsessed

저자: Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

500+

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

저자: Emily Heyward 2020 238 페이지

3.96

500+ 개의 평점

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Making and Breaking the Grid

저자: Timothy Samara • 2003

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

3.88

4,000+

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

Making and Breaking the Grid

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

저자: Timothy Samara 2003 208 페이지

3.88

4,000+ 개의 평점

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

The Workshop Survival Guide

저자: Rob Fitzpatrick • 2019

Design workshops backward: specific outcomes first, slides last, format matched to content.

4.36

485

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Workshop Survival Guide

Design workshops backward: specific outcomes first, slides last, format matched to content.

저자: Rob Fitzpatrick 2019 221 페이지

4.36

485 개의 평점

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Choice Factory

저자: Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

1,000+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

저자: Richard Shotton 2018 202 페이지

4.11

1,000+ 개의 평점

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

Uncommon Service

저자: Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

500+

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Uncommon Service

The counterintuitive rule of service: to be great, you must first decide where to be bad.

저자: Frances Frei 2012 272 페이지

4.01

500+ 개의 평점

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Blood, Sweat, and Pixels

저자: Jason Schreier • 2017

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

4.20

24,000+

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

Blood, Sweat, and Pixels

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

저자: Jason Schreier 2017 278 페이지

4.20

24,000+ 개의 평점

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

The World Beyond Your Head

저자: Matthew B. Crawford • 2015

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

3.79

2,000+

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

The World Beyond Your Head

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

저자: Matthew B. Crawford 2015 257 페이지

3.79

2,000+ 개의 평점

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

Designing Regenerative Cultures

저자: Daniel Christian Wahl • 2016

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

4.24

223

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

Designing Regenerative Cultures

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

저자: Daniel Christian Wahl 2016 288 페이지

4.24

223 개의 평점

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

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