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SoBrief
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Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
Strategic Silence Summary
Strategic Silence 97%
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017
Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 96%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 95%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 95%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
Public Relations
by Edward L. Bernays • 1952
Public opinion is not found; it is built, and building it has rules.
3.98
175
Public Relations Summary
Public Relations 94%
Public opinion is not found; it is built, and building it has rules.
by Edward L. Bernays 1952
3.98
175 ratings
Speak Like a CEO
by Suzanne Bates • 2005
Prepare for the questions you dread, lead with your real story, and watch a room lean in.
3.68
371
Speak Like a CEO Summary
Speak Like a CEO 94%
Prepare for the questions you dread, lead with your real story, and watch a room lean in.
by Suzanne Bates 2005
3.68
371 ratings
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
You Need PR Summary
You Need PR 94%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
The Bezos Blueprint
by Carmine Gallo • 2022
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
4.14
579
The Bezos Blueprint Summary
The Bezos Blueprint 94%
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
by Carmine Gallo 2022
4.14
579 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 94%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
Be a Brilliant Business Writer
by Jane Curry • 2010
The practical playbook for business writing that busy readers will read, not skim past.
4.14
28
Be a Brilliant Business Writer Summary
Be a Brilliant Business Writer 94%
The practical playbook for business writing that busy readers will read, not skim past.
by Jane Curry 2010
4.14
28 ratings
The Little Book of Big PR
by Jennefer Witter • 2014
Get your small business in the news: a PR playbook for owners who can't afford an agency.
3.33
21
The Little Book of Big PR Summary
The Little Book of Big PR 94%
Get your small business in the news: a PR playbook for owners who can't afford an agency.
by Jennefer Witter 2014
3.33
21 ratings
Pitch Perfect
by Bill McGowan • 2014
A media coach's rules for grabbing attention, making your point stick, and never losing the room.
3.78
2k+
Pitch Perfect Summary
Pitch Perfect 94%
A media coach's rules for grabbing attention, making your point stick, and never losing the room.
by Bill McGowan 2014
3.78
2k+ ratings
Brief
by Joseph McCormack • 2014
Why your expertise works against you: say half as much for twice the impact.
3.72
2k+
Brief Summary
Brief 94%
Why your expertise works against you: say half as much for twice the impact.
by Joseph McCormack 2014
3.72
2k+ ratings
How to Start a Home-Based Public Relations Business
by Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
How to Start a Home-Based Public Relations Business Summary
How to Start a Home-Based Public Relations Business 93%
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
by Randi Minetor 2012
4.50
2 ratings
Lead with a Story
by Paul Smith • 2012
Forget bullet points. A three-part business story can lead better than any slide deck.
3.84
1k+
Lead with a Story Summary
Lead with a Story 93%
Forget bullet points. A three-part business story can lead better than any slide deck.
by Paul Smith 2012
3.84
1k+ ratings
The Leader's Guide to Storytelling
by Stephen Denning • 2005
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
3.61
405
The Leader's Guide to Storytelling Summary
The Leader's Guide to Storytelling 93%
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
by Stephen Denning 2005
3.61
405 ratings
Effective Communication
by D.K. Publishing • 2015
Speak, write, listen, negotiate: the communication skills that define effective management.
3.78
32
Effective Communication Summary
Effective Communication 93%
Speak, write, listen, negotiate: the communication skills that define effective management.
by D.K. Publishing 2015
3.78
32 ratings
Speak Like Churchill, Stand Like Lincoln
by James C. Humes • 2002
Ten speaking techniques from history's orators, starting with the trick of opening in total silence.
3.92
2k+
Speak Like Churchill, Stand Like Lincoln Summary
Speak Like Churchill, Stand Like Lincoln 93%
Ten speaking techniques from history's orators, starting with the trick of opening in total silence.
by James C. Humes 2002
3.92
2k+ ratings
Storytelling in Business
by Janis Forman • 2013
Strategy is a story. How the best organizations build storytelling into a systematic capability.
3.53
17
Storytelling in Business Summary
Storytelling in Business 93%
Strategy is a story. How the best organizations build storytelling into a systematic capability.
by Janis Forman 2013
3.53
17 ratings
Why Business People Speak Like Idiots
by Brian Fugere • 2005
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
3.62
273
Why Business People Speak Like Idiots Summary
Why Business People Speak Like Idiots 93%
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
by Brian Fugere 2005
3.62
273 ratings
Persuasion
by Lee Hartley Carter • 2019
Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.
3.68
168
Persuasion Summary
Persuasion 93%
Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.
by Lee Hartley Carter 2019
3.68
168 ratings
Am I Making Myself Clear?
by Terry Felber • 2002
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
4.16
488
Am I Making Myself Clear? Summary
Am I Making Myself Clear? 93%
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
by Terry Felber 2002
4.16
488 ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 93%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 93%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 93%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
The Language of Trust
by Michael Maslansky • 2010
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
3.85
182
The Language of Trust Summary
The Language of Trust 93%
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
by Michael Maslansky 2010
3.85
182 ratings
Get to the Point!
by Joel Schwartzberg • 2017
The gap between rambling and leading is one sentence. Here is how to find it.
4.31
1k+
Get to the Point! Summary
Get to the Point! 93%
The gap between rambling and leading is one sentence. Here is how to find it.
by Joel Schwartzberg 2017
4.31
1k+ ratings
Hype Yourself
by Lucy Werner • 2020
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
3.91
128
Hype Yourself Summary
Hype Yourself 93%
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
by Lucy Werner 2020
3.91
128 ratings
The Art of Explanation
by Ros Atkins • 2023
A BBC journalist's repeatable method for explaining anything clearly, even under pressure.
3.91
1k+
The Art of Explanation Summary
The Art of Explanation 93%
A BBC journalist's repeatable method for explaining anything clearly, even under pressure.
by Ros Atkins 2023
3.91
1k+ ratings
Writing That Works
by Kenneth Roman • 1981
From emails to proposals, the enduring rules for business writing that gets read and gets results.
3.72
1k+
Writing That Works Summary
Writing That Works 93%
From emails to proposals, the enduring rules for business writing that gets read and gets results.
by Kenneth Roman 1981
3.72
1k+ ratings
Everyday Business Storytelling
by Janine Kurnoff • 2021
Business presentations fail because they lack story. A simple framework that fixes this.
4.31
268
Everyday Business Storytelling Summary
Everyday Business Storytelling 93%
Business presentations fail because they lack story. A simple framework that fixes this.
by Janine Kurnoff 2021
4.31
268 ratings
Strategic Storytelling
by Dave McKinsey • 2014
The three-act story behind persuasive business slides, and the chart rules that make data prove it.
3.63
579
Strategic Storytelling Summary
Strategic Storytelling 93%
The three-act story behind persuasive business slides, and the chart rules that make data prove it.
by Dave McKinsey 2014
3.63
579 ratings
Whoever Tells the Best Story Wins
by Annette Simmons • 2007
Facts don't persuade. Personal stories do: how to find yours and make them impossible to ignore.
3.60
632
Whoever Tells the Best Story Wins Summary
Whoever Tells the Best Story Wins 93%
Facts don't persuade. Personal stories do: how to find yours and make them impossible to ignore.
by Annette Simmons 2007
3.60
632 ratings
The Art and Science of Communication
by P.S. Perkins • 2008
93% of communication is not your words. A guide to the rest.
3.33
36
The Art and Science of Communication Summary
The Art and Science of Communication 93%
93% of communication is not your words. A guide to the rest.
by P.S. Perkins 2008
3.33
36 ratings
The Exceptional Presenter
by Timothy J. Koegel • 2001
Six traits every exceptional presenter shares, and the daily repetitions that make them automatic.
3.67
724
The Exceptional Presenter Summary
The Exceptional Presenter 93%
Six traits every exceptional presenter shares, and the daily repetitions that make them automatic.
by Timothy J. Koegel 2001
3.67
724 ratings
Make Your Point!
by Kevin Carroll • 2005
Body language and voice outweigh words: the simple mechanics for being heard and believed.
3.67
141
Make Your Point! Summary
Make Your Point! 93%
Body language and voice outweigh words: the simple mechanics for being heard and believed.
by Kevin Carroll 2005
3.67
141 ratings
Got Your Attention?
by Sam Horn • 2015
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
3.92
250
Got Your Attention? Summary
Got Your Attention? 92%
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
by Sam Horn 2015
3.92
250 ratings
How to Talk to Anyone at Work
by Leil Lowndes • 2018
72 workplace scripts: how to enter a room, handle a micromanager, and defuse any complainer.
3.54
360
How to Talk to Anyone at Work Summary
How to Talk to Anyone at Work 92%
72 workplace scripts: how to enter a room, handle a micromanager, and defuse any complainer.
by Leil Lowndes 2018
3.54
360 ratings
Developing a Business Case
by Harvard Business School Press • 2010
Build a business case that wins approval: define the opportunity, weigh alternatives, make the case.
3.76
96
Developing a Business Case Summary
Developing a Business Case 92%
Build a business case that wins approval: define the opportunity, weigh alternatives, make the case.
by Harvard Business School Press 2010
3.76
96 ratings
Five Stars
by Carmine Gallo • 2018
Robots cannot move a room. The storytelling and persuasion playbook for an automated century.
3.93
1k+
Five Stars Summary
Five Stars 92%
Robots cannot move a room. The storytelling and persuasion playbook for an automated century.
by Carmine Gallo 2018
3.93
1k+ ratings
Winning Minds
by Simon Lancaster • 2015
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
4.28
153
Winning Minds Summary
Winning Minds 92%
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
by Simon Lancaster 2015
4.28
153 ratings
The Non-Profit Narrative
by Dan Portnoy • 2012
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
3.61
194
The Non-Profit Narrative Summary
The Non-Profit Narrative 92%
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
by Dan Portnoy 2012
3.61
194 ratings
The One-Page Proposal
by Patrick G. Riley • 2002
One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.
3.87
164
The One-Page Proposal Summary
The One-Page Proposal 92%
One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.
by Patrick G. Riley 2002
3.87
164 ratings
How to Write & Give a Speech
by Joan Detz • 1984
From audience to Q&A, the step-by-step skill of writing and delivering speeches that stick.
3.71
118
How to Write & Give a Speech Summary
How to Write & Give a Speech 92%
From audience to Q&A, the step-by-step skill of writing and delivering speeches that stick.
by Joan Detz 1984
3.71
118 ratings
Business Etiquette
by Shital Kakkar Mehra • 2011
From boardroom to banquet: how the unspoken rules of business get Indian professionals ahead.
3.83
72
Business Etiquette Summary
Business Etiquette 92%
From boardroom to banquet: how the unspoken rules of business get Indian professionals ahead.
by Shital Kakkar Mehra 2011
3.83
72 ratings
The Story Factor
by Annette Simmons • 2000
Six story types that earn trust and move people when facts and data can't.
3.82
3k+
The Story Factor Summary
The Story Factor 92%
Six story types that earn trust and move people when facts and data can't.
by Annette Simmons 2000
3.82
3k+ ratings
Supercommunicator
by Frank J. Pietrucha • 2014
Your audience's brain has changed. Here's how to adapt your explanations so they actually land.
3.35
82
Supercommunicator Summary
Supercommunicator 92%
Your audience's brain has changed. Here's how to adapt your explanations so they actually land.
by Frank J. Pietrucha 2014
3.35
82 ratings
10 Simple Secrets of the World's Greatest Business Communicators
by Carmine Gallo • 2005
The nine habits that let some speakers hold every room, distilled from the best in business.
3.87
305
10 Simple Secrets of the World's Greatest Business Communicators Summary
10 Simple Secrets of the World's Greatest Business Communicators 92%
The nine habits that let some speakers hold every room, distilled from the best in business.
by Carmine Gallo 2005
3.87
305 ratings
BrandingPays
by Karen Kang • 2013
A five-step system for building the personal brand that makes opportunities chase you.
3.69
178
BrandingPays Summary
BrandingPays 92%
A five-step system for building the personal brand that makes opportunities chase you.
by Karen Kang 2013
3.69
178 ratings
Think Faster, Talk Smarter
by Matt Abrahams • 2023
Spontaneous speaking is a system: the frameworks and reframes that replace panic with poise.
3.69
5k+
Think Faster, Talk Smarter Summary
Think Faster, Talk Smarter 92%
Spontaneous speaking is a system: the frameworks and reframes that replace panic with poise.
by Matt Abrahams 2023
3.69
5k+ ratings
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