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From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
From Poop To Gold Summary
From Poop To Gold 98%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
The Innovation Secrets of Steve Jobs
by Carmine Gallo • 2010
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
4.08
2k+
The Innovation Secrets of Steve Jobs Summary
The Innovation Secrets of Steve Jobs 97%
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
by Carmine Gallo 2010
4.08
2k+ ratings
The Designful Company
by Marty Neumeier • 2008
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
4.00
527
The Designful Company Summary
The Designful Company 97%
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
by Marty Neumeier 2008
4.00
527 ratings
The Ten Faces of Innovation
by Tom Kelley • 2005
When every new idea gets shot down, ten specific roles can rescue innovation.
3.98
5k+
The Ten Faces of Innovation Summary
The Ten Faces of Innovation 97%
When every new idea gets shot down, ten specific roles can rescue innovation.
by Tom Kelley 2005
3.98
5k+ ratings
The Project50
by Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
The Project50 Summary
The Project50 97%
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
by Tom Peters 1999
4.04
247 ratings
The Innovation Mindset
by Lorraine Hudson Marchand • 2022
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
4.18
28
The Innovation Mindset Summary
The Innovation Mindset 97%
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
by Lorraine Hudson Marchand 2022
4.18
28 ratings
The Design of Business
by Roger L. Martin • 2009
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
3.92
2k+
The Design of Business Summary
The Design of Business 97%
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
by Roger L. Martin 2009
3.92
2k+ ratings
Insight Out
by Tina Seelig • 2015
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
3.78
432
Insight Out Summary
Insight Out 97%
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
by Tina Seelig 2015
3.78
432 ratings
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
Meaningful Summary
Meaningful 97%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
Insanely Simple Summary
Insanely Simple 97%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
Get Big Fast and Do More Good
by Ido Leffler • 2013
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
3.75
220
Get Big Fast and Do More Good Summary
Get Big Fast and Do More Good 97%
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
by Ido Leffler 2013
3.75
220 ratings
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 97%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 97%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
Designing for Growth
by JeanneLiedtka • 2011
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
3.99
952
Designing for Growth Summary
Designing for Growth 96%
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
by JeanneLiedtka 2011
3.99
952 ratings
Design Your Thinking
by Pavan Soni • 2020
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
4.62
283
Design Your Thinking Summary
Design Your Thinking 96%
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
by Pavan Soni 2020
4.62
283 ratings
Everything I Know
by Paul Jarvis • 2013
Your creative work isn't a startup. Build it small enough to support a life you love.
3.72
802
Everything I Know Summary
Everything I Know 96%
Your creative work isn't a startup. Build it small enough to support a life you love.
by Paul Jarvis 2013
3.72
802 ratings
Story Driven
by Bernadette Jiwa • 2018
Most strategy starts with the market. The best strategy starts with the mirror.
3.85
669
Story Driven Summary
Story Driven 96%
Most strategy starts with the market. The best strategy starts with the mirror.
by Bernadette Jiwa 2018
3.85
669 ratings
The Invincible Company
by Alexander Osterwalder • 2020
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
4.29
656
The Invincible Company Summary
The Invincible Company 96%
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
by Alexander Osterwalder 2020
4.29
656 ratings
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
Breakthrough Branding Summary
Breakthrough Branding 96%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 96%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
46 Rules of Genius, The
by Marty Neumeier • 2014
Break the rules, then build better ones: a designer's system for making creativity reliable.
3.85
302
46 Rules of Genius, The Summary
46 Rules of Genius, The 96%
Break the rules, then build better ones: a designer's system for making creativity reliable.
by Marty Neumeier 2014
3.85
302 ratings
Sur/petition
by Edward de Bono • 1992
Competition keeps you alive. The real money is in building value no one else can offer.
4.01
81
Sur/petition Summary
Sur/petition 96%
Competition keeps you alive. The real money is in building value no one else can offer.
by Edward de Bono 1992
4.01
81 ratings
Emotion By Design
by Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
769
Emotion By Design Summary
Emotion By Design 96%
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
by Greg Hoffman 2022
3.69
769 ratings
Innovation by Design
by Thomas Lockwood • 2017
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
3.59
116
Innovation by Design Summary
Innovation by Design 96%
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
by Thomas Lockwood 2017
3.59
116 ratings
The Innovator's Method
by Nathan Furr • 2014
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
4.12
716
The Innovator's Method Summary
The Innovator's Method 96%
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
by Nathan Furr 2014
4.12
716 ratings
How Creativity Rules the World
by Maria Brito • 2022
Your best idea will arrive in silence, after a failure, or from someone unlike you.
3.78
251
How Creativity Rules the World Summary
How Creativity Rules the World 96%
Your best idea will arrive in silence, after a failure, or from someone unlike you.
by Maria Brito 2022
3.78
251 ratings
What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
What Would Apple Do? Summary
What Would Apple Do? 96%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
Design a Better Business Summary
Design a Better Business 96%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
Overcrowded
by Roberto Verganti • 2016
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
3.83
122
Overcrowded Summary
Overcrowded 96%
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
by Roberto Verganti 2016
3.83
122 ratings
Like a Virgin
by Richard Branson • 2012
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
3.73
4k+
Like a Virgin Summary
Like a Virgin 96%
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
by Richard Branson 2012
3.73
4k+ ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 96%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
A New Way to Think Summary
A New Way to Think 96%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
Creativity Rules
by Tina Seelig • 2017
Most ideas die between imagination and launch. A four-part cycle fixes that.
3.64
421
Creativity Rules Summary
Creativity Rules 96%
Most ideas die between imagination and launch. A four-part cycle fixes that.
by Tina Seelig 2017
3.64
421 ratings
Mad Genius
by Randy Gage • 2016
Artists, not managers, will own the next decade. Here is the playbook for joining them.
3.68
364
Mad Genius Summary
Mad Genius 96%
Artists, not managers, will own the next decade. Here is the playbook for joining them.
by Randy Gage 2016
3.68
364 ratings
This Is Strategy
by Seth Godin • 2024
The best strategies don't wrestle the system. They let the system do the work.
3.54
820
This Is Strategy Summary
This Is Strategy 96%
The best strategies don't wrestle the system. They let the system do the work.
by Seth Godin 2024
3.54
820 ratings
The E-Myth Enterprise
by Michael E. Gerber • 2009
A good idea isn't enough. Four ideals a business must get right before it ever opens.
3.59
612
The E-Myth Enterprise Summary
The E-Myth Enterprise 96%
A good idea isn't enough. Four ideals a business must get right before it ever opens.
by Michael E. Gerber 2009
3.59
612 ratings
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 96%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
Creativity, Inc.
by Ed Catmull • 2014
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
4.2
105k+
Creativity, Inc. Summary
Creativity, Inc. 96%
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
by Ed Catmull 2014
4.2
105k+ ratings
The Minimalist Entrepreneur
by Sahil Lavingia • 2021
Community first, product second: the art of building a profitable startup without venture capital.
4.20
2k+
The Minimalist Entrepreneur Summary
The Minimalist Entrepreneur 96%
Community first, product second: the art of building a profitable startup without venture capital.
by Sahil Lavingia 2021
4.20
2k+ ratings
Applied Empathy
by Michael Ventura • 2018
Empathy structured for business: frameworks that surface hidden opportunities and align your team.
3.66
329
Applied Empathy Summary
Applied Empathy 96%
Empathy structured for business: frameworks that surface hidden opportunities and align your team.
by Michael Ventura 2018
3.66
329 ratings
Lead with a Story
by Paul Smith • 2012
Forget bullet points. A three-part business story can lead better than any slide deck.
3.84
1k+
Lead with a Story Summary
Lead with a Story 96%
Forget bullet points. A three-part business story can lead better than any slide deck.
by Paul Smith 2012
3.84
1k+ ratings
Disrupt You!
by Jay Samit • 2015
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
4.10
2k+
Disrupt You! Summary
Disrupt You! 96%
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
by Jay Samit 2015
4.10
2k+ ratings
How to Think Like Steve Jobs
by Daniel Smith • 2013
The outsider mindset, the design obsession, the comeback: ten Jobs principles you can actually use.
3.62
634
How to Think Like Steve Jobs Summary
How to Think Like Steve Jobs 96%
The outsider mindset, the design obsession, the comeback: ten Jobs principles you can actually use.
by Daniel Smith 2013
3.62
634 ratings
Often Wrong, Never in Doubt
by Donny Deutsch • 2005
The ad man's playbook for convincing yourself you deserve the win before you've earned it.
3.67
165
Often Wrong, Never in Doubt Summary
Often Wrong, Never in Doubt 96%
The ad man's playbook for convincing yourself you deserve the win before you've earned it.
by Donny Deutsch 2005
3.67
165 ratings
Making Ideas Happen
by Scott Belsky • 2010
The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.
4.10
29k+
Making Ideas Happen Summary
Making Ideas Happen 96%
The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.
by Scott Belsky 2010
4.10
29k+ ratings
The Creative Mindset
by Jeff Degraff • 2020
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
3.75
122
The Creative Mindset Summary
The Creative Mindset 96%
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
by Jeff Degraff 2020
3.75
122 ratings
Let's Not Screw It, Let's Just Do It
by Richard Branson • 2012
Fun before spreadsheets: the Virgin founder on why most business rules are for breaking.
3.90
16k+
Let's Not Screw It, Let's Just Do It Summary
Let's Not Screw It, Let's Just Do It 96%
Fun before spreadsheets: the Virgin founder on why most business rules are for breaking.
by Richard Branson 2012
3.90
16k+ ratings
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
Brain Surfing Summary
Brain Surfing 96%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
Brand Now Summary
Brand Now 96%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
All about Them Summary
All about Them 96%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
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