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SoBrief
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Trust Me, I'm Lying
by Ryan Holiday • 2012
Blogs run on lies. A former insider shows who supplies them and why truth loses.
3.85
12k+
Trust Me, I'm Lying Summary
Trust Me, I'm Lying 96%
Blogs run on lies. A former insider shows who supplies them and why truth loses.
by Ryan Holiday 2012
3.85
12k+ ratings
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
33 Million People in the Room Summary
33 Million People in the Room 95%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 95%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
Strategic Silence Summary
Strategic Silence 95%
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 95%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 95%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
Social Media Marketing Summary
Social Media Marketing 95%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
Hook Point Summary
Hook Point 95%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
Groundswell
by Charlene Li • 2008
Customers now trust each other more than they trust your brand. The strategy for adapting.
3.75
6k+
Groundswell Summary
Groundswell 95%
Customers now trust each other more than they trust your brand. The strategy for adapting.
by Charlene Li 2008
3.75
6k+ ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 95%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 95%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
The New Relationship Marketing Summary
The New Relationship Marketing 94%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 94%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
Public Relations
by Edward L. Bernays • 1952
Public opinion is not found; it is built, and building it has rules.
3.98
175
Public Relations Summary
Public Relations 94%
Public opinion is not found; it is built, and building it has rules.
by Edward L. Bernays 1952
3.98
175 ratings
YouthNation
by Matt Britton • 2015
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
4.06
18
YouthNation Summary
YouthNation 94%
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
by Matt Britton 2015
4.06
18 ratings
United States of Distraction
by Mickey Huff • 2019
Six companies own nearly all American media. The product is a public too distracted for democracy.
3.74
114
United States of Distraction Summary
United States of Distraction 94%
Six companies own nearly all American media. The product is a public too distracted for democracy.
by Mickey Huff 2019
3.74
114 ratings
Social Media Is Bullshit
by B.J. Mendelson • 2012
Viral success is mostly fake. The boring alternative costs less and actually works.
3.40
350
Social Media Is Bullshit Summary
Social Media Is Bullshit 94%
Viral success is mostly fake. The boring alternative costs less and actually works.
by B.J. Mendelson 2012
3.40
350 ratings
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
by Adidas Wilson • 2020
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 94%
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
by Adidas Wilson 2020
Anatomy of Fake News
by Nolan Higdon • 2020
Censorship backfires against fake news. Tech fixes flop. The only cure is a skill schools abandoned.
4.00
35
Anatomy of Fake News Summary
Anatomy of Fake News 94%
Censorship backfires against fake news. Tech fixes flop. The only cure is a skill schools abandoned.
by Nolan Higdon 2020
4.00
35 ratings
Get Rich or Lie Trying
by Symeon Brown • 2022
The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.
3.85
922
Get Rich or Lie Trying Summary
Get Rich or Lie Trying 94%
The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.
by Symeon Brown 2022
3.85
922 ratings
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
The Content Code Summary
The Content Code 94%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
Facts and Other Lies
by Ed Coper • 2022
The internet runs on outrage, our brains are built for bias, and facts never stood a chance.
4.16
242
Facts and Other Lies Summary
Facts and Other Lies 94%
The internet runs on outrage, our brains are built for bias, and facts never stood a chance.
by Ed Coper 2022
4.16
242 ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 94%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
One Million Followers Summary
One Million Followers 94%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
The Attention Merchants
by Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
5k+
The Attention Merchants Summary
The Attention Merchants 94%
Your attention has been for sale since 1833. The hidden industry that trades in it.
by Tim Wu 2016
4.07
5k+ ratings
Like, Comment, Subscribe
by Mark Bergen • 2022
Three PayPal coworkers built a dating site. It became the algorithm deciding what the world watches.
3.72
1k+
Like, Comment, Subscribe Summary
Like, Comment, Subscribe 94%
Three PayPal coworkers built a dating site. It became the algorithm deciding what the world watches.
by Mark Bergen 2022
3.72
1k+ ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 94%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 94%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
The People's Platform
by Astra Taylor • 2012
Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.
4.04
610
The People's Platform Summary
The People's Platform 94%
Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.
by Astra Taylor 2012
4.04
610 ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 94%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
Twitter and Tear Gas
by Zeynep Tufekci • 2017
Twitter can fill a square overnight. Why that speed so often leads to a movement's collapse.
4.08
1k+
Twitter and Tear Gas Summary
Twitter and Tear Gas 94%
Twitter can fill a square overnight. Why that speed so often leads to a movement's collapse.
by Zeynep Tufekci 2017
4.08
1k+ ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 94%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
Ten Arguments for Deleting Your Social Media Accounts Right Now
by Jaron Lanier • 2018
Social media is a behavior-modification machine. The only sane answer: delete your accounts.
3.58
18k+
Ten Arguments for Deleting Your Social Media Accounts Right Now Summary
Ten Arguments for Deleting Your Social Media Accounts Right Now 94%
Social media is a behavior-modification machine. The only sane answer: delete your accounts.
by Jaron Lanier 2018
3.58
18k+ ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 94%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 94%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 94%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
Extremely Hardcore
by Zoë Schiffer • 2024
A $44 billion impulse buy, then mass layoffs, fleeing advertisers. The takeover from inside.
3.97
1k+
Extremely Hardcore Summary
Extremely Hardcore 94%
A $44 billion impulse buy, then mass layoffs, fleeing advertisers. The takeover from inside.
by Zoë Schiffer 2024
3.97
1k+ ratings
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
Platform Summary
Platform 94%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
Marketing to Gen Z Summary
Marketing to Gen Z 94%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 94%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
Influencer
by Brittany Hennessy • 2018
What to charge, what to sign, when to hire an agent: the business manual for influencers.
3.70
2k+
Influencer Summary
Influencer 94%
What to charge, what to sign, when to hire an agent: the business manual for influencers.
by Brittany Hennessy 2018
3.70
2k+ ratings
The Power Formula for LinkedIn Success
by Wayne Breitbarth • 2011
Stop treating LinkedIn like a resume. The profile rewrite that turns it into a lead machine.
3.58
316
The Power Formula for LinkedIn Success Summary
The Power Formula for LinkedIn Success 94%
Stop treating LinkedIn like a resume. The profile rewrite that turns it into a lead machine.
by Wayne Breitbarth 2011
3.58
316 ratings
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
Paid Attention Summary
Paid Attention 94%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
The Art of Social Media
by Guy Kawasaki • 2014
How to optimize every profile, post, and reply so your social media earns its own audience.
3.55
3k+
The Art of Social Media Summary
The Art of Social Media 94%
How to optimize every profile, post, and reply so your social media earns its own audience.
by Guy Kawasaki 2014
3.55
3k+ ratings
Here Comes Everybody
by Clay Shirky • 2008
Forming a group just became free. That doesn't upgrade institutions; it upends them.
3.78
7k+
Here Comes Everybody Summary
Here Comes Everybody 94%
Forming a group just became free. That doesn't upgrade institutions; it upends them.
by Clay Shirky 2008
3.78
7k+ ratings
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
Social Media ROI Summary
Social Media ROI 94%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
An Ugly Truth
by Sheera Frenkel • 2021
Same data that built Facebook's empire fueled election chaos and a genocide. The leaders knew.
3.96
7k+
An Ugly Truth Summary
An Ugly Truth 94%
Same data that built Facebook's empire fueled election chaos and a genocide. The leaders knew.
by Sheera Frenkel 2021
3.96
7k+ ratings
Day Trading Attention
by Gary Vaynerchuk • 2024
Forget followers. Create content algorithms reward, then put money only behind what already works.
4.18
1k+
Day Trading Attention Summary
Day Trading Attention 94%
Forget followers. Create content algorithms reward, then put money only behind what already works.
by Gary Vaynerchuk 2024
4.18
1k+ ratings
How Algorithms Create and Prevent Fake News
by Noah Giansiracusa • 2021
Algorithms chase engagement, not truth. Lies outperform facts every time, and platforms know it.
3.25
20
How Algorithms Create and Prevent Fake News Summary
How Algorithms Create and Prevent Fake News 94%
Algorithms chase engagement, not truth. Lies outperform facts every time, and platforms know it.
by Noah Giansiracusa 2021
3.25
20 ratings
TikTok Boom
by Chris Stokel-Walker • 2021
China built the world's most addictive app. The algorithm knows you better than your friends do.
3.72
191
TikTok Boom Summary
TikTok Boom 94%
China built the world's most addictive app. The algorithm knows you better than your friends do.
by Chris Stokel-Walker 2021
3.72
191 ratings
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