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Books like Social Media Marketing

33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 98%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
Groundswell
by Charlene Li • 2008
Customers now trust each other more than they trust your brand. The strategy for adapting.
3.75
6k+
📊 Social Media Strategy🔄 Digital Transformation🗣️ Word Of Mouth Marketing🤝 Customer Engagement🔍 Consumer Behavior
Groundswell Summary
Groundswell 97%
Customers now trust each other more than they trust your brand. The strategy for adapting.
by Charlene Li 2008
3.75
6k+ ratings
📊 Social Media Strategy🔄 Digital Transformation🗣️ Word Of Mouth Marketing🤝 Customer Engagement🔍 Consumer Behavior
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 97%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy🤝 Trust Building🧠 Soft Skills
The New Relationship Marketing Summary
The New Relationship Marketing 97%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy🤝 Trust Building🧠 Soft Skills
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Marketing to Gen Z Summary
Marketing to Gen Z 97%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Youtility Summary
Youtility 97%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 96%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 96%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
by Adidas Wilson • 2020
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
🧠 Social Media Strategy📝 Content Marketing👥 Influencer Marketing📊 Digital Advertising📖 Brand Storytelling
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 96%
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
by Adidas Wilson 2020
🧠 Social Media Strategy📝 Content Marketing👥 Influencer Marketing📊 Digital Advertising📖 Brand Storytelling
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 96%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
The Content Code Summary
The Content Code 96%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 96%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
YouthNation
by Matt Britton • 2015
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
4.06
18
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy🎪 Experience Economy📣 Influencer Marketing
YouthNation Summary
YouthNation 96%
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
by Matt Britton 2015
4.06
18 ratings
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy🎪 Experience Economy📣 Influencer Marketing
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Content Rules Summary
Content Rules 96%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
One Million Followers Summary
One Million Followers 96%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
Fanocracy
by David Meerman Scott • 2020
Most companies chase transactions. The ones that build real communities of fans never have to.
3.64
356
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty✨ Authentic Branding💪 Employee Empowerment
Fanocracy Summary
Fanocracy 96%
Most companies chase transactions. The ones that build real communities of fans never have to.
by David Meerman Scott 2020
3.64
356 ratings
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty✨ Authentic Branding💪 Employee Empowerment
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
Optimize Summary
Optimize 96%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
The Art of Social Media
by Guy Kawasaki • 2014
How to optimize every profile, post, and reply so your social media earns its own audience.
3.55
3k+
🧑‍💻 Social Media Marketing🗂️ Content Curation🔄 Shareable Content💬 Audience Engagement🌱 Organic Growth
The Art of Social Media Summary
The Art of Social Media 96%
How to optimize every profile, post, and reply so your social media earns its own audience.
by Guy Kawasaki 2014
3.55
3k+ ratings
🧑‍💻 Social Media Marketing🗂️ Content Curation🔄 Shareable Content💬 Audience Engagement🌱 Organic Growth
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
The thank you economy Summary
The thank you economy 96%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
Hook Point Summary
Hook Point 96%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 96%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 96%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 96%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
Six Pixels of Separation Summary
Six Pixels of Separation 95%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 95%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
Top of Mind (PB) Summary
Top of Mind (PB) 95%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening📊 Data-Driven Marketing🔗 Integrated Marketing
Social Media ROI Summary
Social Media ROI 95%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening📊 Data-Driven Marketing🔗 Integrated Marketing
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 95%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 95%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
📱 Mobile Marketing📊 Digital Strategy🧠 Consumer Behavior🏗️ Brand Building💼 Small Business
Go Mobile Summary
Go Mobile 95%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
📱 Mobile Marketing📊 Digital Strategy🧠 Consumer Behavior🏗️ Brand Building💼 Small Business
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Marketing 4.0 Summary
Marketing 4.0 95%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
🖥️ Digital Marketing📱 Social Media Strategy📘 Facebook Marketing📷 Instagram Marketing🎬 Video Marketing
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 95%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
🖥️ Digital Marketing📱 Social Media Strategy📘 Facebook Marketing📷 Instagram Marketing🎬 Video Marketing
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Platform Summary
Platform 95%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Zconomy
by Jason Dorsey • 2020
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
3.55
332
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
Zconomy Summary
Zconomy 95%
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
by Jason Dorsey 2020
3.55
332 ratings
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 95%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Enchantment
by Guy Kawasaki • 2011
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
3.74
11k+
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
Enchantment Summary
Enchantment 95%
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
by Guy Kawasaki 2011
3.74
11k+ ratings
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 95%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Talk Triggers
by Jay Baer • 2018
Most word of mouth is accidental. The formula for engineering it on purpose.
4.02
434
🗣️ Word Of Mouth💡 Brand Differentiation🤝 Customer Experience📊 Marketing Strategy🧲 Customer Acquisition
Talk Triggers Summary
Talk Triggers 95%
Most word of mouth is accidental. The formula for engineering it on purpose.
by Jay Baer 2018
4.02
434 ratings
🗣️ Word Of Mouth💡 Brand Differentiation🤝 Customer Experience📊 Marketing Strategy🧲 Customer Acquisition
Instagram Power
by Jason Miles • 2013
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
3.76
372
📸 Instagram Marketing👁️ Visual Storytelling📱 Mobile Marketing🏪 Small Business Branding📣 Social Media Campaigns
Instagram Power Summary
Instagram Power 95%
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
by Jason Miles 2013
3.76
372 ratings
📸 Instagram Marketing👁️ Visual Storytelling📱 Mobile Marketing🏪 Small Business Branding📣 Social Media Campaigns
Day Trading Attention
by Gary Vaynerchuk • 2024
Forget followers. Create content algorithms reward, then put money only behind what already works.
4.18
1k+
📱 Social Media Marketing👀 Attention Economy✍️ Content Creation🚀 Viral Content📖 Brand Storytelling
Day Trading Attention Summary
Day Trading Attention 95%
Forget followers. Create content algorithms reward, then put money only behind what already works.
by Gary Vaynerchuk 2024
4.18
1k+ ratings
📱 Social Media Marketing👀 Attention Economy✍️ Content Creation🚀 Viral Content📖 Brand Storytelling
The New Rules of Sales and Service
by David Meerman Scott • 2014
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
3.87
143
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 95%
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
by David Meerman Scott 2014
3.87
143 ratings
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
Instant Networking
by Stefan Thomas • 2016
Six months to a business network that delivers clients, not just contacts.
3.47
19
🕸️ Professional Networking📱 Social Media Marketing📝 Content Marketing👤 Personal Branding🛡️ Trust Building
Instant Networking Summary
Instant Networking 95%
Six months to a business network that delivers clients, not just contacts.
by Stefan Thomas 2016
3.47
19 ratings
🕸️ Professional Networking📱 Social Media Marketing📝 Content Marketing👤 Personal Branding🛡️ Trust Building
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
📝 Content Marketing💻 Digital Marketing📣 Public Relations📱 Social Media Strategy🔍 Search Engines
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 95%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
📝 Content Marketing💻 Digital Marketing📣 Public Relations📱 Social Media Strategy🔍 Search Engines
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 95%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
Romancing the Brand Summary
Romancing the Brand 95%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
Unleashing the Idea Virus
by Seth Godin • 2000
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
3.93
6k+
🧬 Viral Marketing💬 Word Of Mouth🕸️ Network Effects📣 Influencer Strategy🚀 Innovation Adoption
Unleashing the Idea Virus Summary
Unleashing the Idea Virus 95%
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
by Seth Godin 2000
3.93
6k+ ratings
🧬 Viral Marketing💬 Word Of Mouth🕸️ Network Effects📣 Influencer Strategy🚀 Innovation Adoption
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 95%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 95%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
Understanding Digital Marketing Summary
Understanding Digital Marketing 95%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
Digital Marketing
by Godfrey Parkin • 2009
The consumer took control. Now master search, social, email, and the site that sells.
3.77
95
💻 Digital Marketing🔍 Search Engine Marketing📱 Social Media Marketing✍️ Content Marketing🧠 Consumer Behavior
Digital Marketing Summary
Digital Marketing 95%
The consumer took control. Now master search, social, email, and the site that sells.
by Godfrey Parkin 2009
3.77
95 ratings
💻 Digital Marketing🔍 Search Engine Marketing📱 Social Media Marketing✍️ Content Marketing🧠 Consumer Behavior
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