50 Books like Bright Marketing for Small Business

No B.S. Guide to Maximum Referrals and Customer Retention

by Dan S. Kennedy • 2016

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

4.13

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

No B.S. Guide to Maximum Referrals and Customer Retention Summary

No B.S. Guide to Maximum Referrals and Customer Retention 96%

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

by Dan S. Kennedy 2016

4.13

84 ratings

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

Niching Up

by Chris Dreyer • 2022

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

4.01

279

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs 📚 Expertise Building 💰 Premium Pricing

Niching Up 96%

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

by Chris Dreyer 2022

4.01

279 ratings

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs 📚 Expertise Building 💰 Premium Pricing

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

No B.S. Trust Based Marketing 95%

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

The thank you economy

by Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13k+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy 95%

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

by Gary Vaynerchuk 2010

3.84

13k+ ratings

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

Magnetic Marketing

by Dan S. Kennedy • 2018

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

4.20

457

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Magnetic Marketing 95%

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

by Dan S. Kennedy 2018

4.20

457 ratings

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Talk Triggers

by Jay Baer • 2018

Most word of mouth is accidental. The formula for engineering it on purpose.

4.02

434

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience 📊 Marketing Strategy 🧲 Customer Acquisition

Talk Triggers 95%

Most word of mouth is accidental. The formula for engineering it on purpose.

by Jay Baer 2018

4.02

434 ratings

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience 📊 Marketing Strategy 🧲 Customer Acquisition

Guerrilla Marketing

by Jay Conrad Levinson • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

7k+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

Guerrilla Marketing 95%

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

by Jay Conrad Levinson 1984

3.92

7k+ ratings

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

The Marketing Blueprint

by Jules Marcoux • 2015

Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.

3.97

288

🗣️ Word Of Mouth Marketing 🏪 Small Business Marketing 🧱 Brand Building 📞 Direct Sales 👥 Audience Building

The Marketing Blueprint 95%

Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.

by Jules Marcoux 2015

3.97

288 ratings

🗣️ Word Of Mouth Marketing 🏪 Small Business Marketing 🧱 Brand Building 📞 Direct Sales 👥 Audience Building

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers 95%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Marketing

by Brian Tracy • 2014

Why your product isn't selling, and the strategic playbook for making customers choose you first.

4.09

400

🎯 Marketing Strategy 🏪 Small Business Marketing 📌 Market Positioning 🧲 Customer Acquisition ⚔️ Competitive Strategy

Marketing 95%

Why your product isn't selling, and the strategic playbook for making customers choose you first.

by Brian Tracy 2014

4.09

400 ratings

🎯 Marketing Strategy 🏪 Small Business Marketing 📌 Market Positioning 🧲 Customer Acquisition ⚔️ Competitive Strategy

Lead Magnet

by Charlie Hutton • 2013

Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.

3.00

🎯 Lead Generation 🏪 Small Business Marketing 📬 Direct Response Marketing 👥 Customer Acquisition 🔽 Sales Funnels

Lead Magnet 95%

Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.

by Charlie Hutton 2013

3.00

3 ratings

🎯 Lead Generation 🏪 Small Business Marketing 📬 Direct Response Marketing 👥 Customer Acquisition 🔽 Sales Funnels

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

4k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan 95%

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012

4.10

4k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Customer Relationship Management Summary

Customer Relationship Management 95%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Energize Growth Now

by Lisa Nirell • 2009

A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.

3.80

🚀 Growth Strategy 📈 Marketing Strategy 🏪 Small Business Growth 💰 Value-Based Pricing 🎯 Ideal Client Profiling

Energize Growth Now 95%

A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.

by Lisa Nirell 2009

3.80

10 ratings

🚀 Growth Strategy 📈 Marketing Strategy 🏪 Small Business Growth 💰 Value-Based Pricing 🎯 Ideal Client Profiling

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 95%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Getting Everything You Can Out of All You've Got

by Jay Abraham • 2000

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

3.95

8k+

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

Getting Everything You Can Out of All You've Got Summary

Getting Everything You Can Out of All You've Got 95%

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

by Jay Abraham 2000

3.95

8k+ ratings

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

Overdeliver

by Brian Kurtz • 2019

Your list is worth more than your copy. A direct response veteran shows how to profit.

4.16

223

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Overdeliver 95%

Your list is worth more than your copy. A direct response veteran shows how to profit.

by Brian Kurtz 2019

4.16

223 ratings

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Generating Business Referrals Without Asking

by Stacey Brown Randall • 2018

Stop asking for referrals. A relationship-first system that turns clients into your sales engine.

3.78

102

🤝 Referral Marketing 🧲 Client Acquisition 💌 Relationship Marketing 🕸️ Business Networking 🗣️ Word Of Mouth

Generating Business Referrals Without Asking Summary

Generating Business Referrals Without Asking 95%

Stop asking for referrals. A relationship-first system that turns clients into your sales engine.

by Stacey Brown Randall 2018

3.78

102 ratings

🤝 Referral Marketing 🧲 Client Acquisition 💌 Relationship Marketing 🕸️ Business Networking 🗣️ Word Of Mouth

What Clients Love

by Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building 🔒 Trust In Business ✨ Customer Experience

What Clients Love 95%

Clients choose who they like. A field guide for turning that fact into faster growth.

by Harry Beckwith 2003

4.00

354 ratings

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building 🔒 Trust In Business ✨ Customer Experience

The Ultimate Marketing Plan

by Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

609

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

The Ultimate Marketing Plan 95%

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

by Dan S. Kennedy 1991

4.12

609 ratings

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

Discovering the Soul of Service

by Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Discovering the Soul of Service 95%

The sustainable success playbook from 14 companies that chose values over shortcuts.

by Leonard L. Berry 1999

4.05

375 ratings

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Guerilla Marketing in 30 Days

by Jay Conrad Levinson • 2005

Thirty days to a marketing engine that runs on creativity and consistency, not a big budget.

3.61

189

📋 Guerrilla Marketing 🪴 Small Business Marketing 💸 Low-Budget Marketing 🎨 Creative Marketing 📬 Direct Marketing

Guerilla Marketing in 30 Days 95%

Thirty days to a marketing engine that runs on creativity and consistency, not a big budget.

by Jay Conrad Levinson 2005

3.61

189 ratings

📋 Guerrilla Marketing 🪴 Small Business Marketing 💸 Low-Budget Marketing 🎨 Creative Marketing 📬 Direct Marketing

The Irresistible Offer

by Mark Joyner • 2005

Three seconds to win a buyer. The offer design rules that make your product sell itself.

3.85

448

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques 💬 Marketing Messaging 📦 Offer Design

The Irresistible Offer 95%

Three seconds to win a buyer. The offer design rules that make your product sell itself.

by Mark Joyner 2005

3.85

448 ratings

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques 💬 Marketing Messaging 📦 Offer Design

If You're Not First, You're Last

by Grant Cardone • 2010

Contractions are launchpads. The rules for seizing market share when competitors freeze.

4.13

2k+

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

If You're Not First, You're Last Summary

If You're Not First, You're Last 95%

Contractions are launchpads. The rules for seizing market share when competitors freeze.

by Grant Cardone 2010

4.13

2k+ ratings

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

Purple Cow, New Edition

by Seth Godin • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56k+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Purple Cow, New Edition 95%

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

by Seth Godin 2009

3.78

56k+ ratings

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

The Sticking Point Solution

by Jay Abraham • 2009

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

4.26

213

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 💰 Marketing Roi 🤝 Strategic Alliances

The Sticking Point Solution 95%

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

by Jay Abraham 2009

4.26

213 ratings

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 💰 Marketing Roi 🤝 Strategic Alliances

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 94%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

Buyer Personas

by Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

436

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Buyer Personas 94%

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

by Adele Revella 2015

3.84

436 ratings

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 94%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Creating Superfans 94%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

49 Quick Ways to Market your Business for Free

by Sarah-Jane White • 2011

The tools are free; the customers are there. A checklist of 49 ways to reach them.

3.40

452

🏪 Small Business Marketing 📱 Digital Marketing 🥷 Guerrilla Marketing 💬 Social Media Strategy ✍️ Content Marketing

49 Quick Ways to Market your Business for Free Summary

49 Quick Ways to Market your Business for Free 94%

The tools are free; the customers are there. A checklist of 49 ways to reach them.

by Sarah-Jane White 2011

3.40

452 ratings

🏪 Small Business Marketing 📱 Digital Marketing 🥷 Guerrilla Marketing 💬 Social Media Strategy ✍️ Content Marketing

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

The Customer Service Revolution 94%

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

Guerrilla Social Media Marketing

by Jay Conrad Levinson • 2010

Creativity replaces cash: 100 ways to attract customers and build influence on social media.

3.75

156

📱 Social Media Marketing 💥 Guerrilla Marketing 🪙 Low Budget Marketing 👤 Personal Branding 🎯 Niche Marketing

Guerrilla Social Media Marketing Summary

Guerrilla Social Media Marketing 94%

Creativity replaces cash: 100 ways to attract customers and build influence on social media.

by Jay Conrad Levinson 2010

3.75

156 ratings

📱 Social Media Marketing 💥 Guerrilla Marketing 🪙 Low Budget Marketing 👤 Personal Branding 🎯 Niche Marketing

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 94%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Marketing Insights from A to Z

by Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

1k+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing Insights from A to Z 94%

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

by Philip Kotler 2003

4.07

1k+ ratings

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Professional Services Marketing

by Mike Schultz • 2009

Attract clients and command premium fees. The marketing playbook for professional services firms.

3.82

177

🏢 Professional Services 🏭 B2B Marketing 🎯 Lead Generation 💡 Thought Leadership 💰 Pricing Strategy

Professional Services Marketing 94%

Attract clients and command premium fees. The marketing playbook for professional services firms.

by Mike Schultz 2009

3.82

177 ratings

🏢 Professional Services 🏭 B2B Marketing 🎯 Lead Generation 💡 Thought Leadership 💰 Pricing Strategy

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion 94%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

The Little Book of Big PR

by Jennefer Witter • 2014

Get your small business in the news: a PR playbook for owners who can't afford an agency.

3.33

🗞️ Public Relations 🏪 Small Business Marketing 👤 Personal Branding 📱 Social Media Strategy 🤝 Networking

The Little Book of Big PR 94%

Get your small business in the news: a PR playbook for owners who can't afford an agency.

by Jennefer Witter 2014

3.33

21 ratings

🗞️ Public Relations 🏪 Small Business Marketing 👤 Personal Branding 📱 Social Media Strategy 🤝 Networking

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down 94%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy 📈 Visitor Analytics 💎 Value Propositions

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 94%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy 📈 Visitor Analytics 💎 Value Propositions

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 94%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Eat Their Lunch

by Anthony Iannarino • 2018

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

4.08

390

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy 💎 Value Selling 🗺️ Stakeholder Management

Eat Their Lunch 94%

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

by Anthony Iannarino 2018

4.08

390 ratings

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy 💎 Value Selling 🗺️ Stakeholder Management

Badass Your Brand

by Pia Silva • 2017

The brand playbook for commanding premium prices and working only with clients you actually want.

4.40

400

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Badass Your Brand 94%

The brand playbook for commanding premium prices and working only with clients you actually want.

by Pia Silva 2017

4.40

400 ratings

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

80/20 Sales and Marketing

by Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

2k+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

80/20 Sales and Marketing 94%

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

by Perry Marshall 2013

4.19

2k+ ratings

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing ⏳ Time Management 🧪 Testing And Optimization

Networking Like a Pro

by Ivan R. Misner • 2009

800 contacts sleep in your database. The playbook for turning them into a referral engine.

3.81

305

🌐 Professional Networking 🤝 Referral Marketing 👂 Active Listening 🏷️ Personal Branding 🎁 Generosity In Business

Networking Like a Pro 94%

800 contacts sleep in your database. The playbook for turning them into a referral engine.

by Ivan R. Misner 2009

3.81

305 ratings

🌐 Professional Networking 🤝 Referral Marketing 👂 Active Listening 🏷️ Personal Branding 🎁 Generosity In Business

Networking Is Not Working

by Derek Coburn • 2014

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

3.56

318

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

Networking Is Not Working 94%

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

by Derek Coburn 2014

3.56

318 ratings

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

Buy Now

by Rick Cesari • 2011

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

4.00

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building

Buy Now 94%

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

by Rick Cesari 2011

4.00

25 ratings

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building

What Rich People Know & Desperately Want to Keep Secret

by Brian Sher • 2000

How to build wealth and a business using the principles successful people rarely share.

3.74

168

💰 Wealth Building 🌱 Holistic Wealth 🧠 Entrepreneurial Mindset 🎯 Customer Focus ⚙️ Business Systems

What Rich People Know & Desperately Want to Keep Secret Summary

What Rich People Know & Desperately Want to Keep Secret 94%

How to build wealth and a business using the principles successful people rarely share.

by Brian Sher 2000

3.74

168 ratings

💰 Wealth Building 🌱 Holistic Wealth 🧠 Entrepreneurial Mindset 🎯 Customer Focus ⚙️ Business Systems

Selling the Invisible

by Harry Beckwith • 1997

Most marketing advice assumes a product. Here is what works when you sell only a promise.

3.94

10k+

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

Selling the Invisible 94%

Most marketing advice assumes a product. Here is what works when you sell only a promise.

by Harry Beckwith 1997

3.94

10k+ ratings

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

Ask

by Ryan Levesque • 2015

What they don't want teaches more than what they do. One survey builds the whole funnel.

3.66

3k+

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels 📋 Survey Design 🗣️ Customer Discovery

Ask 94%

What they don't want teaches more than what they do. One survey builds the whole funnel.

by Ryan Levesque 2015

3.66

3k+ ratings

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels 📋 Survey Design 🗣️ Customer Discovery

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