Khởi nghiệp

Thế giới khởi nghiệp sôi động rung động với những nhà tư tưởng có tầm nhìn xa đã biến những ý tưởng táo bạo thành những doanh nghiệp thịnh vượng, từ những startup trong gara đến những đế chế toàn cầu. Những trang sách này chứa đựng trí tuệ được đúc kết từ gian khó của họ về đổi mới, chiến lược và nghệ thuật tinh tế xây dựng điều phi thường từ chỉ một giấc mơ.

Khởi nghiệp Tóm tắt sách

How Brands Grow

của Byron Sharp • 2010

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

4.16

3.000+

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

How Brands Grow

The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.

của Byron Sharp 2010 228 trang

4.16

3.000+ đánh giá

🏷️ Brand Strategy 🧠 Consumer Behavior 📺 Advertising Effectiveness 📊 Evidence Based Marketing 🧱 Brand Equity

Positioning

của Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18.000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

của Al Ries 1980 226 trang

4.04

18.000+ đánh giá

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Quy tắc của Google

của Laszlo Bock • 2015

A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.

4.13

16.000+

👥 People Operations 🏢 Corporate Culture 🌟 Talent Management 🎯 Hiring Practices 🧠 Behavioral Nudges

Quy tắc của Google

A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.

của Laszlo Bock 2015 417 trang

4.13

16.000+ đánh giá

👥 People Operations 🏢 Corporate Culture 🌟 Talent Management 🎯 Hiring Practices 🧠 Behavioral Nudges

Lời thú nhận của một người làm quảng cáo

của David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

6.000+

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Lời thú nhận của một người làm quảng cáo

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

của David Ogilvy 2004 208 trang

6.000+ đánh giá

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Way of the Wolf

của Jordan Belfort • 2017

The closing system that runs on certainty, not charm, starting with the first four seconds.

3.95

9.000+

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication 💰 High-Ticket Sales 🛡️ Objection Handling

Way of the Wolf

The closing system that runs on certainty, not charm, starting with the first four seconds.

của Jordan Belfort 2017 240 trang

3.95

9.000+ đánh giá

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication 💰 High-Ticket Sales 🛡️ Objection Handling

Cẩm nang khởi nghiệp

của Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12.000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Cẩm nang khởi nghiệp

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

của Steve Blank 2012 608 trang

4.11

12.000+ đánh giá

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Day Trading Attention

của Gary Vaynerchuk • 2024

Forget followers. Create content algorithms reward, then put money only behind what already works.

4.18

1.000+

📱 Social Media Marketing 👀 Attention Economy ✍️ Content Creation 🚀 Viral Content 📖 Brand Storytelling

Day Trading Attention

Forget followers. Create content algorithms reward, then put money only behind what already works.

của Gary Vaynerchuk 2024 272 trang

4.18

1.000+ đánh giá

📱 Social Media Marketing 👀 Attention Economy ✍️ Content Creation 🚀 Viral Content 📖 Brand Storytelling

Quản trị Marketing

của Philip Kotler • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

6.000+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Quản trị Marketing

Most companies think marketing is selling. It's not. Here is the complete discipline.

của Philip Kotler 1967 729 trang

4.06

6.000+ đánh giá

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Duct Tape Marketing Phiên bản sửa đổi và cập nhật

của John Jantsch • 2006

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

3.94

2.000+

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Duct Tape Marketing Phiên bản sửa đổi và cập nhật

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

của John Jantsch 2006 304 trang

3.94

2.000+ đánh giá

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

Hook Point

của Brendan Kane • 2020

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

3.49

1.000+

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Hook Point

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

của Brendan Kane 2020 304 trang

3.49

1.000+ đánh giá

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Brand Gap, The

của Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

5.000+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Brand Gap, The

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

của Marty Neumeier 2003

3.98

5.000+ đánh giá

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Radical Candor

của Kim Malone Scott • 2017

Good bosses care. Great bosses also confront. The framework that makes both possible.

4.05

58.000+

🧑‍💼 People Management 🗣️ Feedback Culture 🫂 Psychological Safety 🌱 Talent Development 🖥️ Tech Management

Radical Candor

Good bosses care. Great bosses also confront. The framework that makes both possible.

của Kim Malone Scott 2017 404 trang

4.05

58.000+ đánh giá

🧑‍💼 People Management 🗣️ Feedback Culture 🫂 Psychological Safety 🌱 Talent Development 🖥️ Tech Management

Oversubscribed

của Daniel Priestley • 2015

When demand exceeds supply, you set the price. Here is the playbook for getting there.

4.19

2.000+

📊 Demand Generation 🎯 Business Positioning 🔀 Differentiation Strategy 🧠 Buying Psychology ⭐ Personal Branding

Oversubscribed

When demand exceeds supply, you set the price. Here is the playbook for getting there.

của Daniel Priestley 2015 224 trang

4.19

2.000+ đánh giá

📊 Demand Generation 🎯 Business Positioning 🔀 Differentiation Strategy 🧠 Buying Psychology ⭐ Personal Branding

Luật thành công: Mười sáu bài học

của Napoleon Hill • 2004

Carnegie, Ford, and Edison shared a mental code. Hill spent two decades extracting its sixteen laws.

4.32

13.000+

🎯 Success Philosophy ✨ New Thought 📜 Early Self-Help 🧠 Auto-Suggestion ⚖️ Self-Discipline

Luật thành công: Mười sáu bài học

Carnegie, Ford, and Edison shared a mental code. Hill spent two decades extracting its sixteen laws.

của Napoleon Hill 2004 1035 trang

4.32

13.000+ đánh giá

🎯 Success Philosophy ✨ New Thought 📜 Early Self-Help 🧠 Auto-Suggestion ⚖️ Self-Discipline

Unscripted

của M.J. DeMarco • 2017

Replace your salary with a business that earns while you sleep and never asks permission.

4.40

4.000+

🏃 Escaping The Rat Race 💰 Passive Income 🏝️ Lifestyle Business 📈 Business Scaling 🌱 Organic Growth

Unscripted

Replace your salary with a business that earns while you sleep and never asks permission.

của M.J. DeMarco 2017 432 trang

4.40

4.000+ đánh giá

🏃 Escaping The Rat Race 💰 Passive Income 🏝️ Lifestyle Business 📈 Business Scaling 🌱 Organic Growth

The Strategy and Tactics of Pricing

của Thomas T. Nagle • 1986

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

4.08

500+

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

The Strategy and Tactics of Pricing

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

của Thomas T. Nagle 1986 352 trang

4.08

500+ đánh giá

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

Công Ty Một Người

của Paul Jarvis • 2019

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

3.91

6.000+

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Công Ty Một Người

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

của Paul Jarvis 2019

3.91

6.000+ đánh giá

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

Ogilvy on Advertising

của David Ogilvy • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

11.000+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Ogilvy on Advertising

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

của David Ogilvy 1985 224 trang

4.15

11.000+ đánh giá

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Cuốn sách đỏ nhỏ về bán hàng

của Jeffrey Gitomer • 2004

Build a personal brand, kill cold calling, and let social proof close your deals.

3.91

10.000+

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Cuốn sách đỏ nhỏ về bán hàng

Build a personal brand, kill cold calling, and let social proof close your deals.

của Jeffrey Gitomer 2004 230 trang

3.91

10.000+ đánh giá

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Scaling Up

của Verne Harnish • 2014

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

4.16

6.000+

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

Scaling Up

The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.

của Verne Harnish 2014 272 trang

4.16

6.000+ đánh giá

📈 Scaling Startups ⚙️ Operational Excellence 🗺️ Strategic Planning 💰 Cash Flow Management 📊 Performance Metrics

Never Enough

của Andrew Wilkinson • 2024

The barista who became a billionaire, then learned he had blown right past contentment.

4.38

4.000+

🖥️ Tech Entrepreneurship 💰 Wealth Psychology 🏃 Hedonic Adaptation 📊 Value Investing 🥵 Founder Burnout

Never Enough

The barista who became a billionaire, then learned he had blown right past contentment.

của Andrew Wilkinson 2024 288 trang

4.38

4.000+ đánh giá

🖥️ Tech Entrepreneurship 💰 Wealth Psychology 🏃 Hedonic Adaptation 📊 Value Investing 🥵 Founder Burnout

Một nghìn cách để kiếm 1000 đô la

của F.C. Minaker • 2010

The encyclopedia of small ventures: how to start a business from whatever you already do well.

4.01

420

🏃 Side Hustles 💡 Skill Monetization 💰 Multiple Income Streams 🥾 Bootstrapping 🎯 Niche Specialization

Một nghìn cách để kiếm 1000 đô la

The encyclopedia of small ventures: how to start a business from whatever you already do well.

của F.C. Minaker 2010 410 trang

4.01

420 đánh giá

🏃 Side Hustles 💡 Skill Monetization 💰 Multiple Income Streams 🥾 Bootstrapping 🎯 Niche Specialization

Launch

của Jeff Walker • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4.000+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Launch

The launch formula that compresses a year of sales into one week, no existing audience required.

của Jeff Walker 2014 206 trang

3.99

4.000+ đánh giá

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Expert Secrets

của Russell Brunson • 2017

One webinar script that builds a paying movement: tell three stories, then ask four questions.

4.24

4.000+

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling 🚩 Movement Building ✉️ Direct Response

Expert Secrets

One webinar script that builds a paying movement: tell three stories, then ask four questions.

của Russell Brunson 2017 302 trang

4.24

4.000+ đánh giá

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling 🚩 Movement Building ✉️ Direct Response

Sách về Đầu tư Bất động sản Cho thuê

của Brandon Turner • 2015

The buy-and-hold playbook: how to find, fund, and manage rental properties that actually make money.

4.37

7.000+

🏠 Rental Properties 📈 Buy And Hold Investing 💰 Real Estate Finance 🕊️ Financial Independence 💸 Passive Income

Sách về Đầu tư Bất động sản Cho thuê

The buy-and-hold playbook: how to find, fund, and manage rental properties that actually make money.

của Brandon Turner 2015 347 trang

4.37

7.000+ đánh giá

🏠 Rental Properties 📈 Buy And Hold Investing 💰 Real Estate Finance 🕊️ Financial Independence 💸 Passive Income

Tiếp thị nội dung đỉnh cao

của Joe Pulizzi • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1.000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Tiếp thị nội dung đỉnh cao

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

của Joe Pulizzi 2013 332 trang

3.96

1.000+ đánh giá

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Thói quen triệu đô

của Brian Tracy • 1999

The specific routines that predict your income, and how to lock them in so they stick.

4.00

3.000+

💰 Wealth Building 🧱 Habit Formation ⏰ Time Management 🎯 Goal Setting 💼 Sales Skills

Thói quen triệu đô

The specific routines that predict your income, and how to lock them in so they stick.

của Brian Tracy 1999 293 trang

4.00

3.000+ đánh giá

💰 Wealth Building 🧱 Habit Formation ⏰ Time Management 🎯 Goal Setting 💼 Sales Skills

Bán hoặc bị bán

của Grant Cardone • 1998

Everyone is in sales, whether they know it or not. The unapologetic guide to winning.

4.05

8.000+

🛠️ Sales Techniques 🧠 Sales Psychology 🔒 Closing Deals 📞 High Volume Selling 💎 Value Selling

Bán hoặc bị bán

Everyone is in sales, whether they know it or not. The unapologetic guide to winning.

của Grant Cardone 1998 256 trang

4.05

8.000+ đánh giá

🛠️ Sales Techniques 🧠 Sales Psychology 🔒 Closing Deals 📞 High Volume Selling 💎 Value Selling

Huấn luyện viên giao dịch hàng ngày

của Brett N. Steenbarger • 2009

101 daily lessons to turn your mind into your best trading tool, one morning at a time.

4.20

446

🧠 Trading Psychology 🧘 Self-Coaching 🔄 Habit Formation 🧪 Cognitive Behavioral Therapy 📆 Daily Practice

Huấn luyện viên giao dịch hàng ngày

101 daily lessons to turn your mind into your best trading tool, one morning at a time.

của Brett N. Steenbarger 2009 368 trang

4.20

446 đánh giá

🧠 Trading Psychology 🧘 Self-Coaching 🔄 Habit Formation 🧪 Cognitive Behavioral Therapy 📆 Daily Practice

Ninja Selling

của Larry Kendall • 2017

Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.

4.50

1.000+

🏠 Real Estate Sales 🤝 Consultative Selling 📋 Daily Disciplines 🎭 Personality Types 🔗 Relationship Selling

Ninja Selling

Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.

của Larry Kendall 2017 344 trang

4.50

1.000+ đánh giá

🏠 Real Estate Sales 🤝 Consultative Selling 📋 Daily Disciplines 🎭 Personality Types 🔗 Relationship Selling

Sales EQ

của Jeb Blount • 2017

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

4.28

1.000+

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Sales EQ

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

của Jeb Blount 2017 320 trang

4.28

1.000+ đánh giá

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

The Luxury Strategy

của Jean-Noël Kapferer • 2008

High prices increase desire, scarcity beats availability, and the customer is never king.

4.24

500+

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

The Luxury Strategy

High prices increase desire, scarcity beats availability, and the customer is never king.

của Jean-Noël Kapferer 2008 384 trang

4.24

500+ đánh giá

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

Jab, Jab, Jab, Right Hook

của Gary Vaynerchuk • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9.000+

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Jab, Jab, Jab, Right Hook

Three value posts for every ask: the platform-by-platform craft of social media.

của Gary Vaynerchuk 2013 195 trang

3.95

9.000+ đánh giá

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Cashvertising

của Drew Eric Whitman • 2008

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

4.35

2.000+

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing 🎯 Persuasion Triggers 💰 Pricing Psychology

Cashvertising

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

của Drew Eric Whitman 2008 208 trang

4.35

2.000+ đánh giá

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing 🎯 Persuasion Triggers 💰 Pricing Psychology

Bí quyết chốt đơn hàng

của Zig Ziglar • 1984

Objections reveal the path to yes: a question-based method for closing with integrity.

4.16

10.000+

🛠️ Sales Techniques 🚧 Handling Objections 🎯 Emotional Persuasion 🤝 Trust-Based Selling ❓ Questioning Skills

Bí quyết chốt đơn hàng

Objections reveal the path to yes: a question-based method for closing with integrity.

của Zig Ziglar 1984 416 trang

4.16

10.000+ đánh giá

🛠️ Sales Techniques 🚧 Handling Objections 🎯 Emotional Persuasion 🤝 Trust-Based Selling ❓ Questioning Skills

How to Make a Few Billion Dollars

của Brad Jacobs • 2024

Ride a megatrend, buy companies, and hire people smarter than you. A billionaire's formula.

3.93

2.000+

🤝 Mergers And Acquisitions 🔄 Serial Entrepreneurship 🌟 Talent Strategy 🏢 Corporate Culture 📈 Megatrend Investing

How to Make a Few Billion Dollars

Ride a megatrend, buy companies, and hire people smarter than you. A billionaire's formula.

của Brad Jacobs 2024 272 trang

3.93

2.000+ đánh giá

🤝 Mergers And Acquisitions 🔄 Serial Entrepreneurship 🌟 Talent Strategy 🏢 Corporate Culture 📈 Megatrend Investing

The Jewish Phenomenon

của Steven Silbiger • 2000

A culture's seven principles for creating lasting wealth, and why they work for outsiders too.

3.98

390

✡️ Jewish Values 📊 Sociology Of Success 🌍 Diaspora Economics 🗣️ Verbal Confidence 🏘️ Community Self-Reliance

The Jewish Phenomenon

A culture's seven principles for creating lasting wealth, and why they work for outsiders too.

của Steven Silbiger 2000 256 trang

3.98

390 đánh giá

✡️ Jewish Values 📊 Sociology Of Success 🌍 Diaspora Economics 🗣️ Verbal Confidence 🏘️ Community Self-Reliance

Trò chơi vô hạn

của Simon Sinek • 2017

Winning is a fiction. The companies that survive decades chase a purpose, not a finish line.

4.16

29.000+

🎯 Purpose-Driven Business 🤝 Trust In Leadership ⏳ Long-Term Thinking 🔄 Adaptive Strategy ♟️ Strategic Thinking

Trò chơi vô hạn

Winning is a fiction. The companies that survive decades chase a purpose, not a finish line.

của Simon Sinek 2017 251 trang

4.16

29.000+ đánh giá

🎯 Purpose-Driven Business 🤝 Trust In Leadership ⏳ Long-Term Thinking 🔄 Adaptive Strategy ♟️ Strategic Thinking

Quy tắc 10X

của Grant Cardone • 2011

Why your targets are too small and your effort too weak: the discipline of multiplying both by ten.

3.93

30.000+

🎯 Goal Setting ⚡ Relentless Execution 🧱 Radical Responsibility 🌊 Abundance Mentality 📈 Customer Acquisition

Quy tắc 10X

Why your targets are too small and your effort too weak: the discipline of multiplying both by ten.

của Grant Cardone 2011 256 trang

3.93

30.000+ đánh giá

🎯 Goal Setting ⚡ Relentless Execution 🧱 Radical Responsibility 🌊 Abundance Mentality 📈 Customer Acquisition

This Is Marketing

của Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17.000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

của Seth Godin 2018 288 trang

3.92

17.000+ đánh giá

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Why We Buy

của Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

13.000+

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Why We Buy

The hidden choreography of shoppers, decoded from thousands of hours of store video.

của Paco Underhill 1999 256 trang

3.88

13.000+ đánh giá

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Nhật ký thành công Think and Grow Rich

của Napoleon Hill • 1937

One written goal, read with emotion twice a day, backed by persistence that outlasts every failure.

4.16

300.000+

🧠 Wealth Mindset 🏛️ Success Philosophy 🎯 Goal Setting 🗣️ Affirmations 🧘 Subconscious Programming

Nhật ký thành công Think and Grow Rich

One written goal, read with emotion twice a day, backed by persistence that outlasts every failure.

của Napoleon Hill 1937 160 trang

4.16

300.000+ đánh giá

🧠 Wealth Mindset 🏛️ Success Philosophy 🎯 Goal Setting 🗣️ Affirmations 🧘 Subconscious Programming

The Six Disciplines of Strategic Thinking

của Michael D. Watkins • 2024

Spotting threats before competitors do isn't a gift; six trainable mental skills drive it.

3.88

500+

♟️ Strategic Leadership 🧠 Mental Models For Leaders 🔗 Systems Thinking 🌊 Adaptive Leadership 🔍 Problem Solving Frameworks

The Six Disciplines of Strategic Thinking

Spotting threats before competitors do isn't a gift; six trainable mental skills drive it.

của Michael D. Watkins 2024 192 trang

3.88

500+ đánh giá

♟️ Strategic Leadership 🧠 Mental Models For Leaders 🔗 Systems Thinking 🌊 Adaptive Leadership 🔍 Problem Solving Frameworks

Chọn Kẻ Thù Một Cách Khôn Ngoan

của Patrick Bet-David • 2023

Most plans ignore the one factor that drives everything: the enemy you choose.

4.30

1.000+

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

Chọn Kẻ Thù Một Cách Khôn Ngoan

Most plans ignore the one factor that drives everything: the enemy you choose.

của Patrick Bet-David 2023 304 trang

4.30

1.000+ đánh giá

📋 Business Planning 🚀 Startup Strategy 🔥 Motivational Leadership 📖 Strategic Storytelling 🏢 Company Culture

Sprint

của Jake Knapp • 2016

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

4.18

23.000+

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

Sprint

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

của Jake Knapp 2016 274 trang

4.18

23.000+ đánh giá

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

This Is Strategy

của Seth Godin • 2024

The best strategies don't wrestle the system. They let the system do the work.

3.54

500+

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

This Is Strategy

The best strategies don't wrestle the system. They let the system do the work.

của Seth Godin 2024 256 trang

3.54

500+ đánh giá

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

Hacking Growth

của Sean Ellis • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

5.000+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

Hacking Growth

Build a team that runs 30 growth experiments a week; here is the structure and process.

của Sean Ellis 2017 320 trang

4.11

5.000+ đánh giá

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

High Growth Handbook

của Elad Gil • 2018

The playbook for scaling from ten to ten thousand without the usual breakdowns.

4.08

2.000+

📈 Startup Scaling 🤝 Hiring Playbooks 🏗️ Organizational Design 🌱 Culture Building 💰 Venture Capital

High Growth Handbook

The playbook for scaling from ten to ten thousand without the usual breakdowns.

của Elad Gil 2018 344 trang

4.08

2.000+ đánh giá

📈 Startup Scaling 🤝 Hiring Playbooks 🏗️ Organizational Design 🌱 Culture Building 💰 Venture Capital

One to Many

của Jason Fladlien • 2018

Most webinars fail because they teach. The four-stage sequence that sells instead.

4.53

160

🌐 Internet Marketing 🔽 Sales Funnels 📬 Direct Response 💻 Online Presentations 📊 Conversion Optimization

One to Many

Most webinars fail because they teach. The four-stage sequence that sells instead.

của Jason Fladlien 2018 348 trang

4.53

160 đánh giá

🌐 Internet Marketing 🔽 Sales Funnels 📬 Direct Response 💻 Online Presentations 📊 Conversion Optimization

My Life in Advertising and Scientific Advertising

của Claude C. Hopkins • 1923

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

4.23

1.000+

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing 🧠 Consumer Psychology 📏 Testing And Measurement

My Life in Advertising and Scientific Advertising

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

của Claude C. Hopkins 1923 336 trang

4.23

1.000+ đánh giá

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing 🧠 Consumer Psychology 📏 Testing And Measurement

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