Design

Bra design formar varje aspekt av vår värld, från de digitala gränssnitt vi använder dagligen till de kreativa processer som driver innovation och problemlösning. Dessa böcker utforskar principerna, metoderna och den transformativa kraften i designtänkande över olika discipliner, och erbjuder praktiska ramverk och inspiration för att skapa mer intuitiva, meningsfulla och människocentrerade lösningar.

Design Boksammanfattningar

Gamification by Design

av Gabe Zichermann • 2011

Why most badges fail: the motivation design that turns app users into players.

3.65

490

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

Gamification by Design

Why most badges fail: the motivation design that turns app users into players.

av Gabe Zichermann 2011 182 sidor

3.65

490 betyg

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

Drawing the Head and Hands

av Andrew Loomis • 1956

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

4.23

6 000+

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

Drawing the Head and Hands

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

av Andrew Loomis 1956 154 sidor

4.23

6 000+ betyg

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

Small Data

av Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

2 000+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

av Martin Lindstrom 2016 256 sidor

3.78

2 000+ betyg

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Site Reliability Engineering

av Betsy Beyer • 2016

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

4.21

2 000+

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Site Reliability Engineering

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

av Betsy Beyer 2016 550 sidor

4.21

2 000+ betyg

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Presentation Zen Design

av Garr Reynolds • 2009

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

4.19

1 000+

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

Presentation Zen Design

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

av Garr Reynolds 2009 240 sidor

4.19

1 000+ betyg

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

Shoe Dog

av Phil Knight • 2016

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

4.46

300 000+

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Shoe Dog

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

av Phil Knight 2016 400 sidor

4.46

300 000+ betyg

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Visual Hammer

av Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

av Laura Ries 2012 211 sidor

3.88

161 betyg

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Mapping Experiences

av James Kalbach • 2015

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

4.11

500+

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Mapping Experiences

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

av James Kalbach 2015 379 sidor

4.11

500+ betyg

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

The Project50

av Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

247

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

av Tom Peters 1999

4.04

247 betyg

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

Measuring the User Experience

av Thomas Tullis • 2008

Three metrics that show exactly where users get stuck: task success, time, and errors.

4.08

500+

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

Measuring the User Experience

Three metrics that show exactly where users get stuck: task success, time, and errors.

av Thomas Tullis 2008 320 sidor

4.08

500+ betyg

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

The Gamer's Brain

av Celia Hodent • 2017

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

4.29

231

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

The Gamer's Brain

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

av Celia Hodent 2017 272 sidor

4.29

231 betyg

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

Modern Software Engineering

av David Farley • 2021

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

4.16

1 000+

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

Modern Software Engineering

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

av David Farley 2021 256 sidor

4.16

1 000+ betyg

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

The Little Dictionary of Fashion

av Christian Dior • 1954

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

4.01

1 000+

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

The Little Dictionary of Fashion

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

av Christian Dior 1954 128 sidor

4.01

1 000+ betyg

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

Management 3.0

av Jurgen Appelo • 2010

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

4.15

2 000+

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Management 3.0

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

av Jurgen Appelo 2010 621 sidor

4.15

2 000+ betyg

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Designing Games

av Tynan Sylvester • 2013

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

4.47

500+

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Designing Games

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

av Tynan Sylvester 2013 413 sidor

4.47

500+ betyg

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Making Things Happen

av Scott Berkun • 2001

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

3.97

5 000+

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

Making Things Happen

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

av Scott Berkun 2001 408 sidor

3.97

5 000+ betyg

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

Fashion Brands

av Mark Tungate • 2005

Clothes are secondary. The brand is the product, sold long before you enter the store.

3.90

267

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

Fashion Brands

Clothes are secondary. The brand is the product, sold long before you enter the store.

av Mark Tungate 2005 272 sidor

3.90

267 betyg

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

A More Beautiful Question

av Warren Berger • 2014

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

3.96

6 000+

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

A More Beautiful Question

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

av Warren Berger 2014 272 sidor

3.96

6 000+ betyg

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

Tidy First?

av Kent Beck • 2023

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

3.92

1 000+

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

Tidy First?

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

av Kent Beck 2023 122 sidor

3.92

1 000+ betyg

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

The Employee Experience Advantage

av Jacob Morgan • 2017

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

3.83

432

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

The Employee Experience Advantage

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

av Jacob Morgan 2017 304 sidor

3.83

432 betyg

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

Jab, Jab, Jab, Right Hook

av Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9 000+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook

Give value long before you sell, and make every post feel native to its platform.

av Gary Vaynerchuk 2013 195 sidor

3.95

9 000+ betyg

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Branding

av Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding

Why most brands look the same and the disciplined process that makes yours the exception.

av Michael Johnson 2016 320 sidor

4.32

294 betyg

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

One Plus One Equals Three

av Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

1 000+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

av Dave Trott 2015 256 sidor

4.19

1 000+ betyg

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

Outcomes Over Output

av Josh Seiden • 2019

Stop asking what to build and start asking what your customers should do differently.

4.33

1 000+

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Outcomes Over Output

Stop asking what to build and start asking what your customers should do differently.

av Josh Seiden 2019 86 sidor

4.33

1 000+ betyg

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Wabi Sabi

av Nobuo Suzuki • 2021

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

4.20

1 000+

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Wabi Sabi

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

av Nobuo Suzuki 2021 192 sidor

4.20

1 000+ betyg

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Spark Joy

av Marie Kondō • 2012

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

3.89

44 000+

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

Spark Joy

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

av Marie Kondō 2012 291 sidor

3.89

44 000+ betyg

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

Strategic Writing for UX

av Torrey Podmajersky • 2019

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

4.22

500+

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

Strategic Writing for UX

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

av Torrey Podmajersky 2019 192 sidor

4.22

500+ betyg

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

Little Bets

av Peter Sims • 2011

Big visions are overrated. Real innovators run dozens of small experiments instead.

3.77

4 000+

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

Little Bets

Big visions are overrated. Real innovators run dozens of small experiments instead.

av Peter Sims 2011 224 sidor

3.77

4 000+ betyg

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

Design Thinking

av Thomas Lockwood • 2009

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

3.85

451

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

Design Thinking

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

av Thomas Lockwood 2009 304 sidor

3.85

451 betyg

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

Super Better

av Jane McGonigal • 2015

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

3.94

2 000+

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

Super Better

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

av Jane McGonigal 2015 480 sidor

3.94

2 000+ betyg

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

Art as Therapy

av Alain de Botton • 2013

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

4.08

4 000+

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

Art as Therapy

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

av Alain de Botton 2013 240 sidor

4.08

4 000+ betyg

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

The Fourth Transformation

av Robert Scoble • 2016

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

3.75

492

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

The Fourth Transformation

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

av Robert Scoble 2016 163 sidor

3.75

492 betyg

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

The End of Fashion

av Teri Agins • 1999

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

3.87

1 000+

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The End of Fashion

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

av Teri Agins 1999 352 sidor

3.87

1 000+ betyg

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The Product Book

av Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

1 000+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

The Product Book

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

av Product School 2017 314 sidor

4.09

1 000+ betyg

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

Sludge

av Cass R. Sunstein • 2021

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

3.34

354

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

Sludge

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

av Cass R. Sunstein 2021 155 sidor

3.34

354 betyg

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

UX for Lean Startups

av Laura Klein • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2 000+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

UX for Lean Startups

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

av Laura Klein 2013 233 sidor

4.10

2 000+ betyg

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

Video Game Storytelling

av Evan Skolnick • 2014

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

3.99

500+

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

Video Game Storytelling

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

av Evan Skolnick 2014 208 sidor

3.99

500+ betyg

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

Gamify

av Brian Burke • 2014

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

3.44

500+

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Gamify

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

av Brian Burke 2014 162 sidor

3.44

500+ betyg

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Click

av Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

372

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Click

Find what customers actually want in five days, with five people, before you build anything.

av Jake Knapp 2025 240 sidor

4.10

372 betyg

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Design Driven Innovation

av Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

av Roberto Verganti 2009 288 sidor

4.00

498 betyg

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

The Win Without Pitching Manifesto

av Blair Enns • 2010

The pitch is the enemy: how creative firms win clients without giving away their thinking.

4.44

2 000+

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

The Win Without Pitching Manifesto

The pitch is the enemy: how creative firms win clients without giving away their thinking.

av Blair Enns 2010 144 sidor

4.44

2 000+ betyg

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

Marketing to Mindstates

av Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Marketing to Mindstates

Swap customer surveys for brain science: four levers that sell to the automatic mind.

av Will Leach 2018 260 sidor

4.13

182 betyg

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Obsessed

av Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

500+

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

av Emily Heyward 2020 238 sidor

3.96

500+ betyg

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Making and Breaking the Grid

av Timothy Samara • 2003

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

3.88

4 000+

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

Making and Breaking the Grid

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

av Timothy Samara 2003 208 sidor

3.88

4 000+ betyg

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

The Workshop Survival Guide

av Rob Fitzpatrick • 2019

Design workshops backward: specific outcomes first, slides last, format matched to content.

4.36

485

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Workshop Survival Guide

Design workshops backward: specific outcomes first, slides last, format matched to content.

av Rob Fitzpatrick 2019 221 sidor

4.36

485 betyg

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Choice Factory

av Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

1 000+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

av Richard Shotton 2018 202 sidor

4.11

1 000+ betyg

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

Uncommon Service

av Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

500+

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Uncommon Service

The counterintuitive rule of service: to be great, you must first decide where to be bad.

av Frances Frei 2012 272 sidor

4.01

500+ betyg

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Blood, Sweat, and Pixels

av Jason Schreier • 2017

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

4.20

24 000+

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

Blood, Sweat, and Pixels

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

av Jason Schreier 2017 278 sidor

4.20

24 000+ betyg

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

The World Beyond Your Head

av Matthew B. Crawford • 2015

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

3.79

2 000+

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

The World Beyond Your Head

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

av Matthew B. Crawford 2015 257 sidor

3.79

2 000+ betyg

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

Designing Regenerative Cultures

av Daniel Christian Wahl • 2016

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

4.24

223

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

Designing Regenerative Cultures

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

av Daniel Christian Wahl 2016 288 sidor

4.24

223 betyg

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

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