Предпринимательство

Кипучий мир предпринимательства наполнен визионерами, которые превратили смелые идеи в процветающие предприятия — от гаражных стартапов до глобальных империй. На этих страницах собрана их с трудом добытая мудрость об инновациях, стратегии и тонком искусстве создания чего-то выдающегося из одной лишь мечты.

Предпринимательство Саммари книг

Lean UX Research. Валидация идей продукта методами бережливого исследования пользователей

— Томер Шарон • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

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🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

Lean UX Research. Валидация идей продукта методами бережливого исследования пользователей

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

— Томер Шарон 2016 345 стр.

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289 оценок

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

The Best of Guerrilla Marketing

— Jay Conrad Levinson • 2001

Creative, consistent, cheap: the marketing playbook for anyone who can't outspend the competition.

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🏪 Small Business Marketing 💸 Low-Budget Marketing 🎯 Brand Positioning 🔄 Customer Retention 🤝 Relationship Building

The Best of Guerrilla Marketing

Creative, consistent, cheap: the marketing playbook for anyone who can't outspend the competition.

— Jay Conrad Levinson 2001 464 стр.

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173 оценок

🏪 Small Business Marketing 💸 Low-Budget Marketing 🎯 Brand Positioning 🔄 Customer Retention 🤝 Relationship Building

Negotiate This!

— Herb Cohen • 2003

Leverage doesn't win negotiations. Perception, style, and the willingness to walk do.

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🎯 Negotiation Tactics 🤝 Win-Win Negotiation 💬 Strategic Communication 👁️ Perception Management 🧠 Negotiation Mindset

Negotiate This!

Leverage doesn't win negotiations. Perception, style, and the willingness to walk do.

— Herb Cohen 2003 400 стр.

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347 оценок

🎯 Negotiation Tactics 🤝 Win-Win Negotiation 💬 Strategic Communication 👁️ Perception Management 🧠 Negotiation Mindset

iCon

— Jeffrey S. Young • 2005

Fired at thirty from Apple. Twelve years later, he returned to rescue it.

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🚀 Startup Stories 🔄 Corporate Turnarounds 🎨 Design Thinking 👁️ Product Vision 💡 Innovation Culture

iCon

Fired at thirty from Apple. Twelve years later, he returned to rescue it.

— Jeffrey S. Young 2005 368 стр.

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10 000+ оценок

🚀 Startup Stories 🔄 Corporate Turnarounds 🎨 Design Thinking 👁️ Product Vision 💡 Innovation Culture

Driving Honda

— Jeffrey Rothfeder • 2014

Honda's real edge is a culture of paradox: individuals over teams, factory floors over boardrooms.

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🚗 Automotive Industry 🏢 Corporate Culture 🗾 Japanese Management 🏭 Lean Manufacturing 💡 Innovation Culture

Driving Honda

Honda's real edge is a culture of paradox: individuals over teams, factory floors over boardrooms.

— Jeffrey Rothfeder 2014 309 стр.

3.87

395 оценок

🚗 Automotive Industry 🏢 Corporate Culture 🗾 Japanese Management 🏭 Lean Manufacturing 💡 Innovation Culture

Предпринимательский прыжок

— Джино Уикман • 2019

Not everyone is born a founder. Six non-negotiable traits that reveal whether you are.

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🚀 Aspiring Entrepreneurs 📋 Startup Playbooks 🧪 Founder Assessment 🧬 Innate Traits 🔭 Vision Planning

Предпринимательский прыжок

Not everyone is born a founder. Six non-negotiable traits that reveal whether you are.

— Джино Уикман 2019 256 стр.

3.86

255 оценок

🚀 Aspiring Entrepreneurs 📋 Startup Playbooks 🧪 Founder Assessment 🧬 Innate Traits 🔭 Vision Planning

Burn Your Portfolio

— Michael Janda • 2013

The business skills design school skipped, and why they matter more than the design itself.

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📐 Business Of Design 💼 Freelance Design 🤝 Client Relationships 💰 Pricing Strategies 🧑‍🤝‍🧑 Creative Teamwork

Burn Your Portfolio

The business skills design school skipped, and why they matter more than the design itself.

— Michael Janda 2013 400 стр.

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500+ оценок

📐 Business Of Design 💼 Freelance Design 🤝 Client Relationships 💰 Pricing Strategies 🧑‍🤝‍🧑 Creative Teamwork

Leaving Microsoft to Change the World

— John Wood • 2006

A trekking trip, an empty library: why a Microsoft exec quit to build schools across Asia.

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🚀 Social Entrepreneurship 🌍 Global Development 📖 Founder Memoir 🏘️ Community Development 👧 Girls' Education

Leaving Microsoft to Change the World

A trekking trip, an empty library: why a Microsoft exec quit to build schools across Asia.

— John Wood 2006 272 стр.

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4 000+ оценок

🚀 Social Entrepreneurship 🌍 Global Development 📖 Founder Memoir 🏘️ Community Development 👧 Girls' Education

300 Email Marketing Tips

— Meera Kothand • 2019

300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.

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323

📧 Email Marketing 📋 List Building 🌀 Sales Funnels ✉️ Email Copywriting 🤖 Marketing Automation

300 Email Marketing Tips

300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.

— Meera Kothand 2019 132 стр.

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323 оценок

📧 Email Marketing 📋 List Building 🌀 Sales Funnels ✉️ Email Copywriting 🤖 Marketing Automation

Innovate Like Edison

— Michael J. Gelb • 2007

Edison's genius was not a gift. It was five deliberate practices any team can learn.

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💡 Innovation Methods 📜 Inventor Biographies 💭 Idea Generation 🤝 Collaborative Innovation 🎯 Customer Focus

Innovate Like Edison

Edison's genius was not a gift. It was five deliberate practices any team can learn.

— Michael J. Gelb 2007 476 стр.

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168 оценок

💡 Innovation Methods 📜 Inventor Biographies 💭 Idea Generation 🤝 Collaborative Innovation 🎯 Customer Focus

It's About Damn Time

— Arlan Hamilton • 2020

The outsider's playbook for turning low expectations into a venture capital firm and a movement.

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🏦 Venture Capital 🎭 Imposter Syndrome 🤝 Strategic Networking 🔄 Personal Reinvention 🌐 Diversity In Tech

It's About Damn Time

The outsider's playbook for turning low expectations into a venture capital firm and a movement.

— Arlan Hamilton 2020 224 стр.

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1 000+ оценок

🏦 Venture Capital 🎭 Imposter Syndrome 🤝 Strategic Networking 🔄 Personal Reinvention 🌐 Diversity In Tech

When Coffee and Kale Compete

— Alan Klement • 2018

Stop asking what features to add. Ask what progress your customer is trying to make.

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🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

When Coffee and Kale Compete

Stop asking what features to add. Ask what progress your customer is trying to make.

— Alan Klement 2018 227 стр.

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500+ оценок

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

The One-Page Proposal

— Patrick G. Riley • 2002

One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.

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🧾 Business Proposals ✍️ Business Writing ✂️ Concise Communication 🚀 Startup Pitches 💡 Innovation Culture

The One-Page Proposal

One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.

— Patrick G. Riley 2002 112 стр.

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164 оценок

🧾 Business Proposals ✍️ Business Writing ✂️ Concise Communication 🚀 Startup Pitches 💡 Innovation Culture

Dual Transformation

— Scott D. Anthony • 2017

Disruption demands two transformations: save the core, build the future, and the bridge between.

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254

🏢 Corporate Innovation 🔄 Business Transformation 📉 Disruptive Innovation 🎭 Organizational Ambidexterity 📊 Business Model Innovation

Dual Transformation

Disruption demands two transformations: save the core, build the future, and the bridge between.

— Scott D. Anthony 2017 348 стр.

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254 оценок

🏢 Corporate Innovation 🔄 Business Transformation 📉 Disruptive Innovation 🎭 Organizational Ambidexterity 📊 Business Model Innovation

The Entrepreneur Mind

— Kevin D. Johnson • 2013

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

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🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

The Entrepreneur Mind

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

— Kevin D. Johnson 2013 172 стр.

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500+ оценок

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

Maximize Your Potential

— Jocelyn K. Glei • 2013

Stop hunting for a calling; start stacking skills. A playbook for a remarkable career.

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🧭 Career Development 🎨 Creative Careers 🎯 Deliberate Practice 🌱 Growth Mindset 🎲 Small Bets

Maximize Your Potential

Stop hunting for a calling; start stacking skills. A playbook for a remarkable career.

— Jocelyn K. Glei 2013 260 стр.

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2 000+ оценок

🧭 Career Development 🎨 Creative Careers 🎯 Deliberate Practice 🌱 Growth Mindset 🎲 Small Bets

The New Solution Selling

— Keith M. Eades • 2003

Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.

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💬 Consultative Selling 🏢 B2B Sales 🧩 Sales Process Design 🧠 Buyer Psychology 🎣 Prospecting Techniques

The New Solution Selling

Average salespeople can sell like stars: a repeatable process that finds the pain before the pitch.

— Keith M. Eades 2003 300 стр.

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302 оценок

💬 Consultative Selling 🏢 B2B Sales 🧩 Sales Process Design 🧠 Buyer Psychology 🎣 Prospecting Techniques

People Strategy

— Jack Altman • 2021

Culture isn't a perk. It's the feedback, data, and growth path system that outperforms competitors.

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167

🏢 Company Culture 💙 Employee Engagement 📊 People Analytics 🔄 Performance Feedback 📈 Career Development

People Strategy

Culture isn't a perk. It's the feedback, data, and growth path system that outperforms competitors.

— Jack Altman 2021 192 стр.

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167 оценок

🏢 Company Culture 💙 Employee Engagement 📊 People Analytics 🔄 Performance Feedback 📈 Career Development

Make Your Own Rules

— Andrew Huang • 2024

A working creator's guide to making a living from art without burning out or selling out.

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🎨 Creative Careers 💼 Creative Entrepreneurship 🎯 Redefining Success 💰 Revenue Diversification 🧘 Burnout Recovery

Make Your Own Rules

A working creator's guide to making a living from art without burning out or selling out.

— Andrew Huang 2024 320 стр.

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319 оценок

🎨 Creative Careers 💼 Creative Entrepreneurship 🎯 Redefining Success 💰 Revenue Diversification 🧘 Burnout Recovery

Loopholes of Real Estate

— Garrett Sutton • 2013

Why real estate investors pay less tax than W-2 earners and entity structures that make it legal.

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🏠 Real Estate Investing 📊 Tax Planning 🛡️ Asset Protection 🏢 Legal Entities 🔍 Due Diligence

Loopholes of Real Estate

Why real estate investors pay less tax than W-2 earners and entity structures that make it legal.

— Garrett Sutton 2013 352 стр.

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500+ оценок

🏠 Real Estate Investing 📊 Tax Planning 🛡️ Asset Protection 🏢 Legal Entities 🔍 Due Diligence

Millionaire Women Next Door

— Thomas J. Stanley • 2004

Why the wealthiest women drive used cars, run dull businesses, and never stop saving.

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💰 Personal Finance 👩‍💼 Women And Money 🧾 Frugality 👷‍♀️ Women Entrepreneurs 🏠 Real Estate Investing

Millionaire Women Next Door

Why the wealthiest women drive used cars, run dull businesses, and never stop saving.

— Thomas J. Stanley 2004 407 стр.

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500+ оценок

💰 Personal Finance 👩‍💼 Women And Money 🧾 Frugality 👷‍♀️ Women Entrepreneurs 🏠 Real Estate Investing

The Second Coming of Steve Jobs

— Alan Deutschman • 2000

Fired at thirty, Jobs failed a decade before returning to remake the company that rejected him.

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🔄 Tech Turnarounds 🌉 Silicon Valley 🎭 Second Acts 🎨 Product Design ✨ Creative Perfectionism

The Second Coming of Steve Jobs

Fired at thirty, Jobs failed a decade before returning to remake the company that rejected him.

— Alan Deutschman 2000 352 стр.

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3 000+ оценок

🔄 Tech Turnarounds 🌉 Silicon Valley 🎭 Second Acts 🎨 Product Design ✨ Creative Perfectionism

Customer Success

— Nick Mehta • 2016

Group your customers, score their loyalty, and build a product they cannot quit.

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🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

Customer Success

Group your customers, score their loyalty, and build a product they cannot quit.

— Nick Mehta 2016 256 стр.

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1 000+ оценок

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

Think Big, Act Small

— Jason Jennings • 2005

The most profitable companies in America share one habit: they never stop acting like beginners.

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🏢 Corporate Culture 📈 Sustainable Growth 🤲 Humble Leadership 🔑 Ownership Mindset 🛠️ Hands-On Management

Think Big, Act Small

The most profitable companies in America share one habit: they never stop acting like beginners.

— Jason Jennings 2005 272 стр.

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367 оценок

🏢 Corporate Culture 📈 Sustainable Growth 🤲 Humble Leadership 🔑 Ownership Mindset 🛠️ Hands-On Management

What Customers Crave

— Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

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289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

What Customers Crave

Good customer service is killing your business. The design-driven method that replaces it.

— Nicholas J. Webb 2016 256 стр.

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289 оценок

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

Золотой стандарт

— Ари Голд • 2015

Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.

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🎭 Satirical Self-Help 📈 Career Strategy 🏷️ Personal Branding ⚡ Power Dynamics 🕸️ Strategic Networking

Золотой стандарт

Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.

— Ари Голд 2015 224 стр.

4.02

500+ оценок

🎭 Satirical Self-Help 📈 Career Strategy 🏷️ Personal Branding ⚡ Power Dynamics 🕸️ Strategic Networking

Красная рулетка

— Десмонд Шам • 2021

From poverty to billions, she partnered with premiers. Then Beijing made her vanish.

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🇨🇳 Chinese Politics 💰 Crony Capitalism ⚖️ Authoritarian Regimes 🔗 Elite Networks ✍️ Dissident Memoir

Красная рулетка

From poverty to billions, she partnered with premiers. Then Beijing made her vanish.

— Десмонд Шам 2021

3.91

6 000+ оценок

🇨🇳 Chinese Politics 💰 Crony Capitalism ⚖️ Authoritarian Regimes 🔗 Elite Networks ✍️ Dissident Memoir

The Startup Checklist

— David S. Rose • 2016

From business model to boardroom: a stepwise path to a funded, scalable company.

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🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

The Startup Checklist

From business model to boardroom: a stepwise path to a funded, scalable company.

— David S. Rose 2016 320 стр.

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326 оценок

🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

You Deserve to Be Rich

— Rashad Bilal • 2025

The wealth playbook for those the system failed: heal money wounds and build your first million.

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354

🏗️ Wealth Building 📚 Financial Literacy 🧠 Financial Trauma 📊 Budgeting Methods 💳 Debt Management

You Deserve to Be Rich

The wealth playbook for those the system failed: heal money wounds and build your first million.

— Rashad Bilal 2025 320 стр.

4.08

354 оценок

🏗️ Wealth Building 📚 Financial Literacy 🧠 Financial Trauma 📊 Budgeting Methods 💳 Debt Management

The Year Without Pants

— Scott Berkun • 2013

From Microsoft to a pants-optional company: what a year without an office teaches about work.

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📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

The Year Without Pants

From Microsoft to a pants-optional company: what a year without an office teaches about work.

— Scott Berkun 2013 258 стр.

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2 000+ оценок

📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

Jack Trout on Strategy

— Jack Trout • 2004

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

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🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy 💡 Simplicity Strategy 🗺️ Positioning Theory

Jack Trout on Strategy

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

— Jack Trout 2004 186 стр.

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236 оценок

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy 💡 Simplicity Strategy 🗺️ Positioning Theory

The Art of Business Wars

— David Brown • 2021

The competitive secrets buried in a century of business battles, from Ford to Amazon.

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🥊 Business Rivalries 📜 Business History ♟️ Competitive Strategy 🛡️ Business Resilience 🎯 Customer Obsession

The Art of Business Wars

The competitive secrets buried in a century of business battles, from Ford to Amazon.

— David Brown 2021 368 стр.

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500+ оценок

🥊 Business Rivalries 📜 Business History ♟️ Competitive Strategy 🛡️ Business Resilience 🎯 Customer Obsession

Unlimited Sales Success

— Brian Tracy • 2013

A different kind of sales training: the inner work that makes every technique actually work.

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🛠️ Sales Methodology 🧠 Sales Psychology 💼 Consultative Selling 🚪 Rejection Handling 🔒 Closing Techniques

Unlimited Sales Success

A different kind of sales training: the inner work that makes every technique actually work.

— Brian Tracy 2013 272 стр.

4.16

119 оценок

🛠️ Sales Methodology 🧠 Sales Psychology 💼 Consultative Selling 🚪 Rejection Handling 🔒 Closing Techniques

Strategy Rules

— David B. Yoffie • 2015

Gates, Grove, and Jobs ran three very different companies. Their strategy playbook was the same.

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🎯 Strategic Management 💻 Tech Leadership 🏗️ Platform Economics 🏛️ Organizational Design 🎲 Strategic Risk-Taking

Strategy Rules

Gates, Grove, and Jobs ran three very different companies. Their strategy playbook was the same.

— David B. Yoffie 2015 272 стр.

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500+ оценок

🎯 Strategic Management 💻 Tech Leadership 🏗️ Platform Economics 🏛️ Organizational Design 🎲 Strategic Risk-Taking

The Cheat Code

— Brian Wong • 2016

Fear is optional, dues-paying is overrated, and looking different beats being qualified.

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241

🚀 Startup Culture 🎨 Personal Branding 🤝 Network Building ⚡ Hustle Culture 🌱 Early Career

The Cheat Code

Fear is optional, dues-paying is overrated, and looking different beats being qualified.

— Brian Wong 2016 240 стр.

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241 оценок

🚀 Startup Culture 🎨 Personal Branding 🤝 Network Building ⚡ Hustle Culture 🌱 Early Career

The Brand Mapping Strategy

— Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

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107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Brand Mapping Strategy

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

— Karen Leland 2016 178 стр.

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107 оценок

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Marvel Studios Story

— Charlie Wetzel • 2020

Bankrupt, Marvel bet the house on Iron Man and a troubled leading man.

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📚 Comic Book History 🎬 Hollywood Business 🔄 Corporate Turnarounds 💡 Intellectual Property 🔗 Franchise Strategy

The Marvel Studios Story

Bankrupt, Marvel bet the house on Iron Man and a troubled leading man.

— Charlie Wetzel 2020 189 стр.

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192 оценок

📚 Comic Book History 🎬 Hollywood Business 🔄 Corporate Turnarounds 💡 Intellectual Property 🔗 Franchise Strategy

Узкая дорога

— Феликс Деннис • 2010

Getting rich is a brutal, improbable pursuit. The blunt playbook from someone who pulled it off.

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💰 Self-Made Wealth 💪 Founder Resilience 💸 Cash Flow Management ⚙️ Idea Execution 🗿 Anti-Self-Help

Узкая дорога

Getting rich is a brutal, improbable pursuit. The blunt playbook from someone who pulled it off.

— Феликс Деннис 2010 241 стр.

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500+ оценок

💰 Self-Made Wealth 💪 Founder Resilience 💸 Cash Flow Management ⚙️ Idea Execution 🗿 Anti-Self-Help

Art, Inc.

— Lisa Congdon • 2014

Turn your art into a business: diversify income, build a brand, and sell without selling out.

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🎨 Art Business 💼 Creative Careers 🚀 Artist Entrepreneurship 🌱 Emerging Artists 📣 Art Marketing

Art, Inc.

Turn your art into a business: diversify income, build a brand, and sell without selling out.

— Lisa Congdon 2014 184 стр.

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2 000+ оценок

🎨 Art Business 💼 Creative Careers 🚀 Artist Entrepreneurship 🌱 Emerging Artists 📣 Art Marketing

The Business Book

— Sam Atkinson • 2014

A century of business wisdom condensed into an accessible blueprint for company success and failure.

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🏢 Business Fundamentals 📊 Management Theory 🗺️ Corporate Strategy 💸 Startup Finance 🧭 Leadership Models

The Business Book

A century of business wisdom condensed into an accessible blueprint for company success and failure.

— Sam Atkinson 2014 352 стр.

4.14

1 000+ оценок

🏢 Business Fundamentals 📊 Management Theory 🗺️ Corporate Strategy 💸 Startup Finance 🧭 Leadership Models

Agile Product Management with Scrum

— Roman Pichler • 2008

A single backlog, a vision that sells, and the rules for shipping what customers actually want.

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🏗️ Product Management 🔄 Agile Methodologies 💻 Software Development 👤 Product Owners 🏃 Scrum Teams

Agile Product Management with Scrum

A single backlog, a vision that sells, and the rules for shipping what customers actually want.

— Roman Pichler 2008 160 стр.

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1 000+ оценок

🏗️ Product Management 🔄 Agile Methodologies 💻 Software Development 👤 Product Owners 🏃 Scrum Teams

Choose

— Ryan Levesque • 2019

Market selection kills more businesses than bad products. The data-driven way to pick right.

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343

🚀 Pre-Startup Strategy ✅ Market Validation 🎯 Niche Selection 🔍 Customer Research 🧩 Product-Market Fit

Choose

Market selection kills more businesses than bad products. The data-driven way to pick right.

— Ryan Levesque 2019 240 стр.

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343 оценок

🚀 Pre-Startup Strategy ✅ Market Validation 🎯 Niche Selection 🔍 Customer Research 🧩 Product-Market Fit

Революция геймификации

— Гейб Зикерманн • 2013

What makes games sticky, and how to steal their playbook for business.

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194

🎮 Gamification 💼 Employee Engagement 🧠 Behavioral Economics 🎯 Intrinsic Motivation 👥 Crowdsourcing

Революция геймификации

What makes games sticky, and how to steal their playbook for business.

— Гейб Зикерманн 2013 256 стр.

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194 оценок

🎮 Gamification 💼 Employee Engagement 🧠 Behavioral Economics 🎯 Intrinsic Motivation 👥 Crowdsourcing

How to Not Always Be Working

— Cody Cook-Parrott • 2018

Craft rituals, spaces, and phone rules that keep your creative work from becoming your prison.

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🧯 Burnout Prevention 🎨 Creative Self-Help 🚧 Work-Life Boundaries 📱 Phone Addiction 💗 Self-Compassion

How to Not Always Be Working

Craft rituals, spaces, and phone rules that keep your creative work from becoming your prison.

— Cody Cook-Parrott 2018 103 стр.

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1 000+ оценок

🧯 Burnout Prevention 🎨 Creative Self-Help 🚧 Work-Life Boundaries 📱 Phone Addiction 💗 Self-Compassion

She Means Business

— Carrie Green • 2017

Build the founder, then the business: clearing the blocks that keep women from launching online.

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👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides 🧠 Founder Mindset 💰 Money Mindset

She Means Business

Build the founder, then the business: clearing the blocks that keep women from launching online.

— Carrie Green 2017

4.11

1 000+ оценок

👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides 🧠 Founder Mindset 💰 Money Mindset

The PayPal Wars

— Eric M. Jackson • 2004

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

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🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

The PayPal Wars

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

— Eric M. Jackson 2004 230 стр.

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1 000+ оценок

🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

Думай как геймдизайнер

— Джастин Гэри • 2018

A repeatable design loop that turns raw ideas into tested, publishable games, no genius required.

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184

🎮 Game Design 🎨 Creative Industries 💡 Design Thinking 🔧 Rapid Prototyping 🧠 Player Psychology

Думай как геймдизайнер

A repeatable design loop that turns raw ideas into tested, publishable games, no genius required.

— Джастин Гэри 2018 230 стр.

4.01

184 оценок

🎮 Game Design 🎨 Creative Industries 💡 Design Thinking 🔧 Rapid Prototyping 🧠 Player Psychology

The Storytelling Edge

— Shane Snow • 2018

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

3.42

346

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

The Storytelling Edge

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

— Shane Snow 2018 208 стр.

3.42

346 оценок

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

Applied Artificial Intelligence

— Mariya Yao • 2018

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

3.57

410

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Applied Artificial Intelligence

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

— Mariya Yao 2018 201 стр.

3.57

410 оценок

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Leaders Leap

— Rob Bier • 2024

Growth forces a false choice between results and morale. The companies that refuse it win.

4.74

📈 Organizational Scaling 🤝 Trust Building 💬 Difficult Conversations 🔄 Ritual Design 👥 Manager Development

Leaders Leap

Growth forces a false choice between results and morale. The companies that refuse it win.

— Rob Bier 2024 288 стр.

4.74

72 оценок

📈 Organizational Scaling 🤝 Trust Building 💬 Difficult Conversations 🔄 Ritual Design 👥 Manager Development

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