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SoBrief

Экономика Саммари книг

Gap Selling
Кинан • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1 000+
Gap Selling Саммари
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
Кинан 2018 262 стр.
4.27
1 000+ оценок
Маркетинг 4.0
Филип Котлер • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3 000+
Маркетинг 4.0 Саммари
Маркетинг 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
Филип Котлер 2016 208 стр.
4.06
3 000+ оценок
Почему одни страны богатые, а другие бедные
Дарон Аджемоглу • 2012
If geography explained wealth, North and South Korea would be the same country.
4.09
64 000+
Почему одни страны богатые, а другие бедные Саммари
Почему одни страны богатые, а другие бедные
If geography explained wealth, North and South Korea would be the same country.
Дарон Аджемоглу 2012 544 стр.
4.09
64 000+ оценок
Technical Analysis of the Financial Markets
John J. Murphy • 1986
Price action encodes everything: information, psychology, fear. The essential text for decoding it.
4.21
4 000+
Technical Analysis of the Financial Markets Саммари
Technical Analysis of the Financial Markets
Price action encodes everything: information, psychology, fear. The essential text for decoding it.
John J. Murphy 1986 576 стр.
4.21
4 000+ оценок
От нуля к единице. Как создать стартап, который изменит будущее
Питер Тиль • 2014
Everything you know about competition is backward: the companies that change the world run from it.
4.15
400 000+
От нуля к единице. Как создать стартап, который изменит будущее Саммари
От нуля к единице. Как создать стартап, который изменит будущее
Everything you know about competition is backward: the companies that change the world run from it.
Питер Тиль 2014 195 стр.
4.15
400 000+ оценок
The 38 Letters from J.D. Rockefeller to His Son
J.D. Rockefeller • 2020
38 letters from Rockefeller to his son: what the world's richest man wanted his heir to know.
4.45
1 000+
The 38 Letters from J.D. Rockefeller to His Son Саммари
The 38 Letters from J.D. Rockefeller to His Son
38 letters from Rockefeller to his son: what the world's richest man wanted his heir to know.
J.D. Rockefeller 2020 187 стр.
4.45
1 000+ оценок
Сначала прибыль
Майк Микаловиц • 2014
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
4.26
14 000+
Сначала прибыль Саммари
Сначала прибыль
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
Майк Микаловиц 2014 224 стр.
4.26
14 000+ оценок
Factfulness
Hans Rosling • 2018
A chimp guessing at random outperforms experts on global trends. The data tells a better story.
4.35
200 000+
Factfulness Саммари
Factfulness
A chimp guessing at random outperforms experts on global trends. The data tells a better story.
Hans Rosling 2018 342 стр.
4.35
200 000+ оценок
Die With Zero
Bill Perkins • 2020
Most people die with too much money and too few memories. A plan for fixing the ratio.
3.89
37 000+
Die With Zero Саммари
Die With Zero
Most people die with too much money and too few memories. A plan for fixing the ratio.
Bill Perkins 2020 240 стр.
3.89
37 000+ оценок
Сверхдержавы искусственного интеллекта
Кай-Фу Ли • 2018
China and Silicon Valley are in an AI arms race. The first casualty: your job.
4.09
16 000+
Сверхдержавы искусственного интеллекта Саммари
Сверхдержавы искусственного интеллекта
China and Silicon Valley are in an AI arms race. The first casualty: your job.
Кай-Фу Ли 2018 275 стр.
4.09
16 000+ оценок
The Coming Wave
Mustafa Suleyman • 2023
AI and biotech are coming. They can't be stopped. They can't be contained. Catastrophe or dystopia?
3.80
15 000+
The Coming Wave Саммари
The Coming Wave
AI and biotech are coming. They can't be stopped. They can't be contained. Catastrophe or dystopia?
Mustafa Suleyman 2023 332 стр.
3.80
15 000+ оценок
Заразительный
Йона Бергер • 2013
The science of why people share: research-backed levers for making your ideas spread.
3.98
33 000+
Заразительный Саммари
Заразительный
The science of why people share: research-backed levers for making your ideas spread.
Йона Бергер 2013 210 стр.
3.98
33 000+ оценок
Running Lean
Эш Маурья • 2012
A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.
4.10
20 000+
Running Lean Саммари
Running Lean
A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.
Эш Маурья 2012 367 стр.
4.10
20 000+ оценок
Маркетинг 5.0
Филип Котлер • 2021
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
4.00
1 000+
Маркетинг 5.0 Саммари
Маркетинг 5.0
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
Филип Котлер 2021 206 стр.
4.00
1 000+ оценок
The Little Book of Common Sense Investing
John C. Bogle • 2007
Why the only guaranteed way to capture stock market returns costs next to nothing.
4.15
26 000+
The Little Book of Common Sense Investing Саммари
The Little Book of Common Sense Investing
Why the only guaranteed way to capture stock market returns costs next to nothing.
John C. Bogle 2007 240 стр.
4.15
26 000+ оценок
World Order
Henry Kissinger • 2014
Europe invented the state system; now every civilization advances a rival blueprint for world order.
4.04
14 000+
World Order Саммари
World Order
Europe invented the state system; now every civilization advances a rival blueprint for world order.
Henry Kissinger 2014 420 стр.
4.04
14 000+ оценок
BE 2.0 (Beyond Entrepreneurship 2.0)
Jim Collins • 2001
Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.
4.39
2 000+
BE 2.0 (Beyond Entrepreneurship 2.0) Саммари
BE 2.0 (Beyond Entrepreneurship 2.0)
Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.
Jim Collins 2001 344 стр.
4.39
2 000+ оценок
Шум
Даниэль Канеман • 2021
You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.
3.67
16 000+
Шум Саммари
Шум
You know about bias. The bigger judgment error is noise: the random scatter no one is auditing.
Даниэль Канеман 2021 419 стр.
3.67
16 000+ оценок
Конкуренция в эпоху ИИ
Марко Янсити • 2020
AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.
3.82
1 000+
Конкуренция в эпоху ИИ Саммари
Конкуренция в эпоху ИИ
AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.
Марко Янсити 2020 288 стр.
3.82
1 000+ оценок
The Personal MBA
Josh Kaufman • 2010
Five processes run every successful business. Master them without the degree.
4.09
48 000+
The Personal MBA Саммари
The Personal MBA
Five processes run every successful business. Master them without the degree.
Josh Kaufman 2010 402 стр.
4.09
48 000+ оценок
Nudge. Архитектура выбора
Ричард Х. Талер • 2008
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
3.84
95 000+
Nudge. Архитектура выбора Саммари
Nudge. Архитектура выбора
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
Ричард Х. Талер 2008 384 стр.
3.84
95 000+ оценок
Poor Charlie's Almanack
Charles T. Munger • 2005
Outsmarting your own irrationality is the only lasting edge. Charlie Munger's manual.
4.40
18 000+
Poor Charlie's Almanack Саммари
Poor Charlie's Almanack
Outsmarting your own irrationality is the only lasting edge. Charlie Munger's manual.
Charles T. Munger 2005 548 стр.
4.40
18 000+ оценок
Chip War
Chris Miller100 • 2022
One island makes nearly every advanced computer chip. Everything else is up for grabs.
4.40
43 000+
Chip War Саммари
Chip War
One island makes nearly every advanced computer chip. Everything else is up for grabs.
Chris Miller100 2022 431 стр.
4.40
43 000+ оценок
Atlas of AI
Kate Crawford • 2020
Artificial intelligence is not just code. It runs on mines, warehouses, and state surveillance.
3.93
3 000+
Atlas of AI Саммари
Atlas of AI
Artificial intelligence is not just code. It runs on mines, warehouses, and state surveillance.
Kate Crawford 2020 288 стр.
3.93
3 000+ оценок
Алхимия
Рори Сазерленд • 2019
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
4.21
9 000+
Алхимия Саммари
Алхимия
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
Рори Сазерленд 2019 1 стр.
4.21
9 000+ оценок
Бредовая работа. Трактат о распространении бессмысленного труда
Дэвид Гребер • 2018
Up to 40 percent of workers believe their jobs are pointless. They are probably right.
4.02
35 000+
Бредовая работа. Трактат о распространении бессмысленного труда Саммари
Бредовая работа. Трактат о распространении бессмысленного труда
Up to 40 percent of workers believe their jobs are pointless. They are probably right.
Дэвид Гребер 2018 359 стр.
4.02
35 000+ оценок
Thinking, Fast and Slow By Daniel Kahneman & Mindset - Updated Edition
Carol S. Dweck
Your brain decides before you do. The hidden machinery's blind spots are mapped inside.
4.28
185
Thinking, Fast and Slow By Daniel Kahneman & Mindset - Updated Edition Саммари
Thinking, Fast and Slow By Daniel Kahneman & Mindset - Updated Edition
Your brain decides before you do. The hidden machinery's blind spots are mapped inside.
Carol S. Dweck
4.28
185 оценок
How Brands Grow
Byron Sharp • 2010
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
4.16
3 000+
How Brands Grow Саммари
How Brands Grow
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
Byron Sharp 2010 228 стр.
4.16
3 000+ оценок
Суверенная личность
Джеймс Дейл Дэвидсон • 1997
Encryption will destroy the nation-state: a 1997 prophecy the internet keeps proving.
4.17
4 000+
Суверенная личность Саммари
Суверенная личность
Encryption will destroy the nation-state: a 1997 prophecy the internet keeps proving.
Джеймс Дейл Дэвидсон 1997 448 стр.
4.17
4 000+ оценок
Work Rules!
Laszlo Bock • 2015
A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.
4.13
16 000+
Work Rules! Саммари
Work Rules!
A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.
Laszlo Bock 2015 417 стр.
4.13
16 000+ оценок
Маркетинг менеджмент
Филип Котлер • 1967
Most companies think marketing is selling. It's not. Here is the complete discipline.
4.06
6 000+
Маркетинг менеджмент Саммари
Маркетинг менеджмент
Most companies think marketing is selling. It's not. Here is the complete discipline.
Филип Котлер 1967 729 стр.
4.06
6 000+ оценок
Oversubscribed
Дэниел Пристли • 2015
When demand exceeds supply, you set the price. Here is the playbook for getting there.
4.19
2 000+
Oversubscribed Саммари
Oversubscribed
When demand exceeds supply, you set the price. Here is the playbook for getting there.
Дэниел Пристли 2015 224 стр.
4.19
2 000+ оценок
One Up On Wall Street
Peter Lynch • 1988
The stocks Wall Street will chase tomorrow are already hiding in your shopping cart today.
4.29
41 000+
One Up On Wall Street Саммари
One Up On Wall Street
The stocks Wall Street will chase tomorrow are already hiding in your shopping cart today.
Peter Lynch 1988 304 стр.
4.29
41 000+ оценок
Mind over Markets
James F. • 1993
Market understanding gets you in the door, but self-knowledge is 75% of trading success.
4.33
227
Mind over Markets Саммари
Mind over Markets
Market understanding gets you in the door, but self-knowledge is 75% of trading success.
James F. 1993 345 стр.
4.33
227 оценок
The Strategy and Tactics of Pricing
Thomas T. Nagle • 1986
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
4.08
500+
The Strategy and Tactics of Pricing Саммари
The Strategy and Tactics of Pricing
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
Thomas T. Nagle 1986 352 стр.
4.08
500+ оценок
Дефицит
Сендхил Муллайнатан • 2013
The psychology that sharpens focus under a deadline also traps the poor, lonely, and busy.
3.94
7 000+
Дефицит Саммари
Дефицит
The psychology that sharpens focus under a deadline also traps the poor, lonely, and busy.
Сендхил Муллайнатан 2013 304 стр.
3.94
7 000+ оценок
The Alchemy of Finance
George Soros • 1987
Markets are never in equilibrium. Perception and reality interact, driving booms and busts.
3.75
4 000+
The Alchemy of Finance Саммари
The Alchemy of Finance
Markets are never in equilibrium. Perception and reality interact, driving booms and busts.
George Soros 1987 416 стр.
3.75
4 000+ оценок
The Story of Stuff
Annie Leonard • 2010
A five-stage global machine grinds resources into toxic waste. The owners call it the economy.
4.08
4 000+
The Story of Stuff Саммари
The Story of Stuff
A five-stage global machine grinds resources into toxic waste. The owners call it the economy.
Annie Leonard 2010 352 стр.
4.08
4 000+ оценок
ИИ 2041
Кай-Фу Ли • 2021
Ten stories set in 2041 where AI heals, wages war, and makes truth unprovable.
3.83
5 000+
ИИ 2041 Саммари
ИИ 2041
Ten stories set in 2041 where AI heals, wages war, and makes truth unprovable.
Кай-Фу Ли 2021 452 стр.
3.83
5 000+ оценок
Принципы изменения мирового порядка
Рэй Далио • 2021
Empires die on schedule: debt, division, rival. The sequence is repeating now.
4.27
17 000+
Принципы изменения мирового порядка Саммари
Принципы изменения мирового порядка
Empires die on schedule: debt, division, rival. The sequence is repeating now.
Рэй Далио 2021 576 стр.
4.27
17 000+ оценок
Искусство ясно мыслить
Рольф Добелли • 2011
Dating is a market with supply, demand, and currency. Learn the rules before you make a bad trade.
3.85
41 000+
Искусство ясно мыслить Саммари
Искусство ясно мыслить
Dating is a market with supply, demand, and currency. Learn the rules before you make a bad trade.
Рольф Добелли 2011 384 стр.
3.85
41 000+ оценок
Краткая история денег, или Всё, что нужно знать о биткоине
Сайфедин Аммус • 2018
Before Bitcoin, every digital good could be copied. The argument for what happens when that changes.
4.17
14 000+
Краткая история денег, или Всё, что нужно знать о биткоине Саммари
Краткая история денег, или Всё, что нужно знать о биткоине
Before Bitcoin, every digital good could be copied. The argument for what happens when that changes.
Сайфедин Аммус 2018 304 стр.
4.17
14 000+ оценок
Market Wizards, Updated
Jack D. Schwager • 1989
Cut losses fast, sit still, bet only when odds tilt. How seventeen trading legends made fortunes.
4.28
10 000+
Market Wizards, Updated Саммари
Market Wizards, Updated
Cut losses fast, sit still, bet only when odds tilt. How seventeen trading legends made fortunes.
Jack D. Schwager 1989 512 стр.
4.28
10 000+ оценок
Money Master the Game
Anthony Robbins • 2014
One portfolio, funded automatically, that has survived every market shock. No crystal ball required.
4.00
26 000+
Money Master the Game Саммари
Money Master the Game
One portfolio, funded automatically, that has survived every market shock. No crystal ball required.
Anthony Robbins 2014 688 стр.
4.00
26 000+ оценок
Supremacy
Parmy Olson • 2024
The AGI race had competing visionaries, $13 billion from Microsoft, and safety as an afterthought.
4.05
5 000+
Supremacy Саммари
Supremacy
The AGI race had competing visionaries, $13 billion from Microsoft, and safety as an afterthought.
Parmy Olson 2024 336 стр.
4.05
5 000+ оценок
One Thousand Ways to Make $1000
F.C. Minaker • 2010
The encyclopedia of small ventures: how to start a business from whatever you already do well.
4.01
420
One Thousand Ways to Make $1000 Саммари
One Thousand Ways to Make $1000
The encyclopedia of small ventures: how to start a business from whatever you already do well.
F.C. Minaker 2010 410 стр.
4.01
420 оценок
Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики и как на этом заработать
Ричард Г. Талер • 2016
Economists built models of flawless decision makers. One professor proved those people don't exist.
4.16
23 000+
Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики и как на этом заработать Саммари
Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики и как на этом заработать
Economists built models of flawless decision makers. One professor proved those people don't exist.
Ричард Г. Талер 2016 432 стр.
4.16
23 000+ оценок
Игра на бирже
Гэри Стивенсон • 2024
He won millions predicting stagnation. His bank told him to shut up. He walked.
4.12
23 000+
Игра на бирже Саммари
Игра на бирже
He won millions predicting stagnation. His bank told him to shut up. He walked.
Гэри Стивенсон 2024 352 стр.
4.12
23 000+ оценок
Боулинг в одиночку
Роберт Д. Патнэм • 2000
The clubs emptied and Americans stopped voting. The damage goes deeper than loneliness.
3.85
9 000+
Боулинг в одиночку Саммари
Боулинг в одиночку
The clubs emptied and Americans stopped voting. The damage goes deeper than loneliness.
Роберт Д. Патнэм 2000 544 стр.
3.85
9 000+ оценок
Четвёртое превращение
Уильям Штраус • 1996
America's history runs on an 80-year cycle of four social seasons. The crisis season has begun.
3.87
7 000+
Четвёртое превращение Саммари
Четвёртое превращение
America's history runs on an 80-year cycle of four social seasons. The crisis season has begun.
Уильям Штраус 1996 400 стр.
3.87
7 000+ оценок
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