스타트업

처음부터 회사를 세우려면 첫 번째 벤처를 시작하든 다음 유니콘을 키우든, 비전과 끈기, 그리고 전략적 노하우가 균형 있게 필요합니다. 이 책들은 창업자들의 사고방식, 급성장의 메커니즘, 그리고 창업 세계에서의 눈부신 성공과 뼈아픈 실패로부터 얻은 값진 교훈을 생생하게 전달합니다.

스타트업 도서 요약

Strategize

저자: Roman Pichler • 2016

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

4.01

500+

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design 🗺️ Roadmapping 🚀 Startup Playbooks

Strategize

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

저자: Roman Pichler 2016 172 페이지

4.01

500+ 개의 평점

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design 🗺️ Roadmapping 🚀 Startup Playbooks

Dream with Your Eyes Open

저자: Ronnie Screwvala • 2015

A media titan's playbook: calculated gambles, surviving the crash, and why outsiders win at scale.

3.88

1,000+

🧗 Bootstrapping 🏢 Organizational Culture 📈 Scale Mindset 🔄 Failure Resilience 🧑‍🚀 Outsider Advantage

Dream with Your Eyes Open

A media titan's playbook: calculated gambles, surviving the crash, and why outsiders win at scale.

저자: Ronnie Screwvala 2015 185 페이지

3.88

1,000+ 개의 평점

🧗 Bootstrapping 🏢 Organizational Culture 📈 Scale Mindset 🔄 Failure Resilience 🧑‍🚀 Outsider Advantage

The Ultimate Blueprint for an Insanely Successful Business

저자: Keith J. Cunningham • 2011

Why profitable businesses still fail, and the five-lever fix that turns the math on its head.

4.37

246

💸 Cash Flow Management 📊 Financial Metrics 🏢 Small Business Finance ⚙️ Operational Efficiency 🌱 Profit Before Growth

The Ultimate Blueprint for an Insanely Successful Business

Why profitable businesses still fail, and the five-lever fix that turns the math on its head.

저자: Keith J. Cunningham 2011 163 페이지

4.37

246 개의 평점

💸 Cash Flow Management 📊 Financial Metrics 🏢 Small Business Finance ⚙️ Operational Efficiency 🌱 Profit Before Growth

Lost and Founder

저자: Rand Fishkin • 2018

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

4.30

2,000+

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

Lost and Founder

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

저자: Rand Fishkin 2018 300 페이지

4.30

2,000+ 개의 평점

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

Finish Big

저자: Bo Burlingham • 2013

Every founder exits. The difference between regret and fulfillment starts years before the sale.

4.11

247

🚪 Exit Strategies 🔄 Succession Planning 🧠 Founder Psychology 🪪 Work And Identity 👤 Founders

Finish Big

Every founder exits. The difference between regret and fulfillment starts years before the sale.

저자: Bo Burlingham 2013 304 페이지

4.11

247 개의 평점

🚪 Exit Strategies 🔄 Succession Planning 🧠 Founder Psychology 🪪 Work And Identity 👤 Founders

Startup CEO

저자: Matt Blumberg • 2013

Scale your startup without losing the board, the bank, or your mind.

4.16

1,000+

🚀 Startup Scaling 👥 Board Management 💰 Fundraising Strategies 🧑‍🤝‍🧑 Company Culture 🧘 Founder Self-Care

Startup CEO

Scale your startup without losing the board, the bank, or your mind.

저자: Matt Blumberg 2013 400 페이지

4.16

1,000+ 개의 평점

🚀 Startup Scaling 👥 Board Management 💰 Fundraising Strategies 🧑‍🤝‍🧑 Company Culture 🧘 Founder Self-Care

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

저자: Jeffrey Gitomer • 2013

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

4.05

209

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

저자: Jeffrey Gitomer 2013 208 페이지

4.05

209 개의 평점

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Slicing Pie - Funding Your Business Without Funds

저자: Mike Moyer • 2012

A dynamic equity model that replaces fixed splits, so your stake matches your actual contribution.

4.16

1,000+

💰 Startup Equity 🥾 Bootstrapping 🤝 Cofounder Relationships 📜 Partnership Structures 🚀 Early Stage Startups

Slicing Pie - Funding Your Business Without Funds

A dynamic equity model that replaces fixed splits, so your stake matches your actual contribution.

저자: Mike Moyer 2012 188 페이지

4.16

1,000+ 개의 평점

💰 Startup Equity 🥾 Bootstrapping 🤝 Cofounder Relationships 📜 Partnership Structures 🚀 Early Stage Startups

Sales Truth

저자: Mike Weinberg • 2019

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

4.38

399

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality 📞 Cold Calling 🔍 Prospecting

Sales Truth

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

저자: Mike Weinberg 2019 245 페이지

4.38

399 개의 평점

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality 📞 Cold Calling 🔍 Prospecting

Startup Boards

저자: Brad Feld • 2013

Your board costs equity and hours. The playbook for earning back more than you give up.

4.06

500+

🏛️ Board Governance 🚀 Startup Founders 💰 Venture Capital 🧭 Startup Leadership 🔄 Founder Transitions

Startup Boards

Your board costs equity and hours. The playbook for earning back more than you give up.

저자: Brad Feld 2013 240 페이지

4.06

500+ 개의 평점

🏛️ Board Governance 🚀 Startup Founders 💰 Venture Capital 🧭 Startup Leadership 🔄 Founder Transitions

The Forever Transaction

저자: Robbie Kellman Baxter • 2020

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

4.01

244

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

The Forever Transaction

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

저자: Robbie Kellman Baxter 2020 256 페이지

4.01

244 개의 평점

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

Validating Product Ideas

저자: Tomer Sharon • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

4.10

289

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

Validating Product Ideas

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

저자: Tomer Sharon 2016 345 페이지

4.10

289 개의 평점

🎨 Product Design 🔍 User Research 🚀 Lean Startup 💡 Design Thinking 🧪 Lean Experimentation

When Coffee and Kale Compete

저자: Alan Klement • 2018

Stop asking what features to add. Ask what progress your customer is trying to make.

4.01

500+

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

When Coffee and Kale Compete

Stop asking what features to add. Ask what progress your customer is trying to make.

저자: Alan Klement 2018 227 페이지

4.01

500+ 개의 평점

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

The Entrepreneur Mind

저자: Kevin D. Johnson • 2013

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

3.98

500+

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

The Entrepreneur Mind

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

저자: Kevin D. Johnson 2013 172 페이지

3.98

500+ 개의 평점

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy 👥 Team Building 🤝 Sales Skills

Think Big, Act Small

저자: Jason Jennings • 2005

The most profitable companies in America share one habit: they never stop acting like beginners.

3.72

367

🏢 Corporate Culture 📈 Sustainable Growth 🤲 Humble Leadership 🔑 Ownership Mindset 🛠️ Hands-On Management

Think Big, Act Small

The most profitable companies in America share one habit: they never stop acting like beginners.

저자: Jason Jennings 2005 272 페이지

3.72

367 개의 평점

🏢 Corporate Culture 📈 Sustainable Growth 🤲 Humble Leadership 🔑 Ownership Mindset 🛠️ Hands-On Management

Customer Success

저자: Nick Mehta • 2016

Group your customers, score their loyalty, and build a product they cannot quit.

4.00

1,000+

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

Customer Success

Group your customers, score their loyalty, and build a product they cannot quit.

저자: Nick Mehta 2016 256 페이지

4.00

1,000+ 개의 평점

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

The Year Without Pants

저자: Scott Berkun • 2013

From Microsoft to a pants-optional company: what a year without an office teaches about work.

3.81

2,000+

📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

The Year Without Pants

From Microsoft to a pants-optional company: what a year without an office teaches about work.

저자: Scott Berkun 2013 258 페이지

3.81

2,000+ 개의 평점

📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

The Startup Checklist

저자: David S. Rose • 2016

From business model to boardroom: a stepwise path to a funded, scalable company.

4.12

326

🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

The Startup Checklist

From business model to boardroom: a stepwise path to a funded, scalable company.

저자: David S. Rose 2016 320 페이지

4.12

326 개의 평점

🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

The PayPal Wars

저자: Eric M. Jackson • 2004

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

3.99

1,000+

🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

The PayPal Wars

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

저자: Eric M. Jackson 2004 230 페이지

3.99

1,000+ 개의 평점

🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

Create the Future + The Innovation Handbook

저자: Jeremy Gutsche • 2020

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

3.93

289

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

Create the Future + The Innovation Handbook

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

저자: Jeremy Gutsche 2020 360 페이지

3.93

289 개의 평점

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

The Startup Playbook

저자: David S. Kidder • 2012

Forty founders. One playbook. The principles for product-market fit, pivoting, and scaling.

3.78

500+

🚀 Startup Playbooks 💡 Founder Advice 🎯 Product Market Fit 🔄 Lean Methodology 🌉 Silicon Valley Wisdom

The Startup Playbook

Forty founders. One playbook. The principles for product-market fit, pivoting, and scaling.

저자: David S. Kidder 2012 292 페이지

3.78

500+ 개의 평점

🚀 Startup Playbooks 💡 Founder Advice 🎯 Product Market Fit 🔄 Lean Methodology 🌉 Silicon Valley Wisdom

The Art of Selling Your Business

저자: John Warrillow • 2021

Engineer your exit: create competing bidders, control secrets, and know your walk-away number.

4.31

184

💰 Selling A Business 🚪 Exit Planning 📊 Business Valuation 🤝 Mergers And Acquisitions 🎲 Deal Negotiation

The Art of Selling Your Business

Engineer your exit: create competing bidders, control secrets, and know your walk-away number.

저자: John Warrillow 2021 241 페이지

4.31

184 개의 평점

💰 Selling A Business 🚪 Exit Planning 📊 Business Valuation 🤝 Mergers And Acquisitions 🎲 Deal Negotiation

Lean Customer Development

저자: Cindy Alvarez • 2014

Save five hours of wasted development for every hour you spend talking to customers.

4.18

1,000+

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

Lean Customer Development

Save five hours of wasted development for every hour you spend talking to customers.

저자: Cindy Alvarez 2014 236 페이지

4.18

1,000+ 개의 평점

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

Start. Scale. Exit. Repeat.

저자: Colin C. Campbell • 2023

Build a business, sell it high, and do it again: the serial entrepreneur's repeatable system.

4.31

173

🔄 Serial Entrepreneurship 🚀 Startup Scaling 💸 Bootstrapping 📉 Lean Operations 💼 Business Exits

Start. Scale. Exit. Repeat.

Build a business, sell it high, and do it again: the serial entrepreneur's repeatable system.

저자: Colin C. Campbell 2023 473 페이지

4.31

173 개의 평점

🔄 Serial Entrepreneurship 🚀 Startup Scaling 💸 Bootstrapping 📉 Lean Operations 💼 Business Exits

Mastering the VC Game

저자: Jeffrey Bussgang • 2010

A VC's unvarnished playbook: how deals get done, from the first pitch to the final exit.

3.90

1,000+

🏦 Venture Capital 🎤 Pitching Investors 📄 Term Sheets 👥 Startup Boards 🚪 Exit Strategies

Mastering the VC Game

A VC's unvarnished playbook: how deals get done, from the first pitch to the final exit.

저자: Jeffrey Bussgang 2010 256 페이지

3.90

1,000+ 개의 평점

🏦 Venture Capital 🎤 Pitching Investors 📄 Term Sheets 👥 Startup Boards 🚪 Exit Strategies

The Start-Up J Curve

저자: Howard Love • 2016

Your startup will dip before it climbs. Six phases for navigating every stage without breaking.

4.23

466

🚀 Startup Lifecycles 🔄 Business Pivots ⚡ Execution Over Ideas 📋 Business Model Design 🏗️ Lean Startup Methodology

The Start-Up J Curve

Your startup will dip before it climbs. Six phases for navigating every stage without breaking.

저자: Howard Love 2016 288 페이지

4.23

466 개의 평점

🚀 Startup Lifecycles 🔄 Business Pivots ⚡ Execution Over Ideas 📋 Business Model Design 🏗️ Lean Startup Methodology

Explosive Growth

저자: Cliff Lerner • 2017

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

4.15

500+

📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

Explosive Growth

Zero to 100 million users taught him growth. Losing $78 million taught him what actually matters.

저자: Cliff Lerner 2017 314 페이지

4.15

500+ 개의 평점

📖 Startup Memoirs 💻 Tech Entrepreneurship 📈 Growth Hacking 🔥 Viral Growth 📊 Data-Driven Decisions

Scale

저자: Jeff Hoffman • 2014

Your business is a job you cannot quit. Seven systems that make it run without you.

4.24

228

🏗️ Business Scaling 😮‍💨 Founder Burnout ⚙️ Process Design ⏰ Time Management 🔍 Customer Discovery

Scale

Your business is a job you cannot quit. Seven systems that make it run without you.

저자: Jeff Hoffman 2014 288 페이지

4.24

228 개의 평점

🏗️ Business Scaling 😮‍💨 Founder Burnout ⚙️ Process Design ⏰ Time Management 🔍 Customer Discovery

The SaaS Sales Method

저자: Jacco van der Kooij • 2018

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

4.32

265

💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach 🤝 Social Selling 💬 Consultative Selling

The SaaS Sales Method

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

저자: Jacco van der Kooij 2018 135 페이지

4.32

265 개의 평점

💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach 🤝 Social Selling 💬 Consultative Selling

The Private Equity Playbook

저자: Adam Coffey • 2019

PE has its own clock, scorecard, and endgame. Know them, or leave millions on the table.

4.05

1,000+

🧱 Private Equity 💰 Mergers And Acquisitions ⚙️ Operational Efficiency 📈 Value Creation 👨‍💼 Business Owners

The Private Equity Playbook

PE has its own clock, scorecard, and endgame. Know them, or leave millions on the table.

저자: Adam Coffey 2019 186 페이지

4.05

1,000+ 개의 평점

🧱 Private Equity 💰 Mergers And Acquisitions ⚙️ Operational Efficiency 📈 Value Creation 👨‍💼 Business Owners

El libro negro del emprendedor

저자: Fernando Trías de Bes • 2008

Most ventures fail not from bad ideas but from the self-deception founders bring to the launch.

4.05

1,000+

💀 Entrepreneurial Failure 💰 Bootstrapping 🤝 Business Partnerships 🧠 Founder Psychology 📐 Business Model Design

El libro negro del emprendedor

Most ventures fail not from bad ideas but from the self-deception founders bring to the launch.

저자: Fernando Trías de Bes 2008 192 페이지

4.05

1,000+ 개의 평점

💀 Entrepreneurial Failure 💰 Bootstrapping 🤝 Business Partnerships 🧠 Founder Psychology 📐 Business Model Design

Go It Alone!

저자: Bruce Judson • 2004

Build a substantial business alone by outsourcing everything but the one skill that makes you money.

3.92

1,000+

🧑‍💻 Solopreneurship 🔄 Lean Methodology 📦 Outsourcing ⚙️ Business Systems 💰 Bootstrapping

Go It Alone!

Build a substantial business alone by outsourcing everything but the one skill that makes you money.

저자: Bruce Judson 2004 240 페이지

3.92

1,000+ 개의 평점

🧑‍💻 Solopreneurship 🔄 Lean Methodology 📦 Outsourcing ⚙️ Business Systems 💰 Bootstrapping

Levers

저자: Amos Schwartzfarb • 2021

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

4.19

166

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Levers

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

저자: Amos Schwartzfarb 2021 190 페이지

4.19

166 개의 평점

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions 🧮 Business Modeling 🔁 Repeatable Processes

Software as a Science

저자: Dan Martell • 2024

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

4.53

169

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Software as a Science

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

저자: Dan Martell 2024 333 페이지

4.53

169 개의 평점

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Dealing with Darwin

저자: Geoffrey A. Moore • 2005

Growth and mature markets demand opposite innovation strategies. Few companies master both.

3.75

389

💡 Innovation Strategy 🔄 Corporate Lifecycle 🎯 Core Competencies 💰 Resource Allocation ⚡ Disruptive Innovation

Dealing with Darwin

Growth and mature markets demand opposite innovation strategies. Few companies master both.

저자: Geoffrey A. Moore 2005 302 페이지

3.75

389 개의 평점

💡 Innovation Strategy 🔄 Corporate Lifecycle 🎯 Core Competencies 💰 Resource Allocation ⚡ Disruptive Innovation

The Business Idea Factory

저자: Andrii Sedniev • 2013

Program your subconscious tonight and wake up with a business idea: the system behind it.

3.98

462

🧠 Idea Generation 💡 Entrepreneurial Creativity 🧩 Combinatorial Creativity 🧪 Low-Risk Testing 🎨 Creative Process

The Business Idea Factory

Program your subconscious tonight and wake up with a business idea: the system behind it.

저자: Andrii Sedniev 2013 124 페이지

3.98

462 개의 평점

🧠 Idea Generation 💡 Entrepreneurial Creativity 🧩 Combinatorial Creativity 🧪 Low-Risk Testing 🎨 Creative Process

Leapfrog

저자: Nathalie Molina Niño • 2018

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

4.28

194

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding 🛠️ Scrappy Startups 🕸️ Strategic Networking

Leapfrog

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

저자: Nathalie Molina Niño 2018 256 페이지

4.28

194 개의 평점

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding 🛠️ Scrappy Startups 🕸️ Strategic Networking

SUPERBOSSES

저자: Sydney Finkelstein • 2016

What separates leaders who produce talent from those who manage it: the answer is teachable.

3.58

1,000+

🌱 Talent Development 👔 Executive Leadership 🤝 Mentorship 🔍 Unconventional Hiring 🛠️ Apprenticeship Model

SUPERBOSSES

What separates leaders who produce talent from those who manage it: the answer is teachable.

저자: Sydney Finkelstein 2016 272 페이지

3.58

1,000+ 개의 평점

🌱 Talent Development 👔 Executive Leadership 🤝 Mentorship 🔍 Unconventional Hiring 🛠️ Apprenticeship Model

Overdeliver

저자: Brian Kurtz • 2019

Your list is worth more than your copy. A direct response veteran shows how to profit.

4.16

223

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Overdeliver

Your list is worth more than your copy. A direct response veteran shows how to profit.

저자: Brian Kurtz 2019 298 페이지

4.16

223 개의 평점

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Lean Branding

저자: Laura Busche • 2014

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

3.71

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Lean Branding

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

저자: Laura Busche 2014 296 페이지

3.71

99 개의 평점

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Well-Designed

저자: Jon Kolko • 2014

The best products win on emotion, not features. How to design with empathy instead of assumptions.

3.89

500+

📐 Product Design 🧩 User Experience 📋 Product Management 💡 Design Thinking 🧠 Behavioral Design

Well-Designed

The best products win on emotion, not features. How to design with empathy instead of assumptions.

저자: Jon Kolko 2014 234 페이지

3.89

500+ 개의 평점

📐 Product Design 🧩 User Experience 📋 Product Management 💡 Design Thinking 🧠 Behavioral Design

Hacking Sales

저자: Max Altschuler • 2015

Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.

3.65

311

🏢 B2b Sales ⚙️ Sales Operations 🎯 Lead Generation 🤖 Sales Automation 📧 Cold Outreach

Hacking Sales

Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.

저자: Max Altschuler 2015 149 페이지

3.65

311 개의 평점

🏢 B2b Sales ⚙️ Sales Operations 🎯 Lead Generation 🤖 Sales Automation 📧 Cold Outreach

App Empire

저자: Chad Mureta • 2011

The playbook for turning other people's code into your passive app income. No keyboard required.

3.67

380

📱 App Business 💰 Passive Income 🤝 Outsourcing 🔍 Market Research 📊 Data-Driven

App Empire

The playbook for turning other people's code into your passive app income. No keyboard required.

저자: Chad Mureta 2011 205 페이지

3.67

380 개의 평점

📱 App Business 💰 Passive Income 🤝 Outsourcing 🔍 Market Research 📊 Data-Driven

The Intelligent Entrepreneur

저자: Bill Murphy Jr. • 2010

Commit fully, find the problem first, then sell relentlessly: the HBS method for founders.

4.01

500+

🚀 Startup Playbooks 🔍 Problem-First Thinking 🧠 Entrepreneurial Mindset 🤝 Business Networking 🛠️ Team Assembly

The Intelligent Entrepreneur

Commit fully, find the problem first, then sell relentlessly: the HBS method for founders.

저자: Bill Murphy Jr. 2010 352 페이지

4.01

500+ 개의 평점

🚀 Startup Playbooks 🔍 Problem-First Thinking 🧠 Entrepreneurial Mindset 🤝 Business Networking 🛠️ Team Assembly

Zero to IPO

저자: Frederic Kerrest • 2022

A founder's guide from idea to IPO: funding, teams, sales, surviving the crisis.

4.10

282

🚀 Startup Playbooks 💰 Venture Capital 🏢 Company Culture 📈 Sales Techniques 🤝 Team Building

Zero to IPO

A founder's guide from idea to IPO: funding, teams, sales, surviving the crisis.

저자: Frederic Kerrest 2022 408 페이지

4.10

282 개의 평점

🚀 Startup Playbooks 💰 Venture Capital 🏢 Company Culture 📈 Sales Techniques 🤝 Team Building

Deploy Empathy

저자: Michele Hansen • 2021

The questions that make customers reveal the problems they'll actually pay to solve.

4.37

131

🎙️ User Interviews 📡 Customer Development 🔍 Product Discovery 🗣️ Interview Techniques 💡 Empathy In Business

Deploy Empathy

The questions that make customers reveal the problems they'll actually pay to solve.

저자: Michele Hansen 2021 324 페이지

4.37

131 개의 평점

🎙️ User Interviews 📡 Customer Development 🔍 Product Discovery 🗣️ Interview Techniques 💡 Empathy In Business

Behind the Cloud

저자: Marc Benioff • 2009

How a subscription website sparked a billion-dollar revolt against the enterprise software industry.

3.78

4,000+

🚀 Startup Playbooks 🥷 Guerrilla Marketing 🎯 Customer Success 🔄 Subscription Models 🌐 Platform Ecosystems

Behind the Cloud

How a subscription website sparked a billion-dollar revolt against the enterprise software industry.

저자: Marc Benioff 2009 304 페이지

3.78

4,000+ 개의 평점

🚀 Startup Playbooks 🥷 Guerrilla Marketing 🎯 Customer Success 🔄 Subscription Models 🌐 Platform Ecosystems

Getting Acquired

저자: Andrew Gazdecki • 2022

A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.

3.94

213

💻 Tech Startups 🚪 Startup Exits 🌱 Bootstrapping 🤝 Customer Success 📖 Brand Storytelling

Getting Acquired

A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.

저자: Andrew Gazdecki 2022 214 페이지

3.94

213 개의 평점

💻 Tech Startups 🚪 Startup Exits 🌱 Bootstrapping 🤝 Customer Success 📖 Brand Storytelling

Start at the End

저자: Matt Wallaert • 2019

Most products try to motivate. The ones that stick remove what's in the way.

3.81

433

🧠 Behavioral Design 🗺️ Product Strategy 📊 Behavioral Economics ✏️ Product Design ⚖️ Ethical Design

Start at the End

Most products try to motivate. The ones that stick remove what's in the way.

저자: Matt Wallaert 2019 256 페이지

3.81

433 개의 평점

🧠 Behavioral Design 🗺️ Product Strategy 📊 Behavioral Economics ✏️ Product Design ⚖️ Ethical Design

livro start your own business jere l calmes Ed. 2010

저자: Jere L. Calmes • 2010

Quit your day job ready: the soup-to-nuts manual for launching a business.

3.92

351

🏢 Small Business Guides 🚀 Startup Playbooks 📋 Business Planning 💰 Entrepreneurial Finance ⚖️ Legal Structures

livro start your own business jere l calmes Ed. 2010

Quit your day job ready: the soup-to-nuts manual for launching a business.

저자: Jere L. Calmes 2010 780 페이지

3.92

351 개의 평점

🏢 Small Business Guides 🚀 Startup Playbooks 📋 Business Planning 💰 Entrepreneurial Finance ⚖️ Legal Structures

이전 2 3 4 5 다음

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M