스타트업

처음부터 회사를 세우려면 첫 번째 벤처를 시작하든 다음 유니콘을 키우든, 비전과 끈기, 그리고 전략적 노하우가 균형 있게 필요합니다. 이 책들은 창업자들의 사고방식, 급성장의 메커니즘, 그리고 창업 세계에서의 눈부신 성공과 뼈아픈 실패로부터 얻은 값진 교훈을 생생하게 전달합니다.

스타트업 도서 요약

천재들의 계곡

저자: 아담 피셔 • 2018

A stolen Xerox demo, hot-tubbing engineers, and the real conversations that built the Valley.

4.08

1,000+

🌉 Silicon Valley 📱 Tech History 🎙️ Oral History 🏢 Tech Giants 🌐 Internet History

천재들의 계곡

A stolen Xerox demo, hot-tubbing engineers, and the real conversations that built the Valley.

저자: 아담 피셔 2018 512 페이지

4.08

1,000+ 개의 평점

🌉 Silicon Valley 📱 Tech History 🎙️ Oral History 🏢 Tech Giants 🌐 Internet History

The Cold Start Problem

저자: Andrew Chen • 2021

A network's hardest moment is before anyone joins: how to survive and scale.

4.19

3,000+

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

The Cold Start Problem

A network's hardest moment is before anyone joins: how to survive and scale.

저자: Andrew Chen 2021 386 페이지

4.19

3,000+ 개의 평점

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

Founding Sales - The Startup Sales Handbook

저자: Peter Kazanjy

Sales is a learnable system, not a personality. The full pipeline for founders who must sell.

4.37

186

🏢 B2b Sales 🚀 Startup Founders 📋 Sales Methodology 🎯 Prospecting 🔄 Pipeline Management

Founding Sales - The Startup Sales Handbook

Sales is a learnable system, not a personality. The full pipeline for founders who must sell.

저자: Peter Kazanjy 400 페이지

4.37

186 개의 평점

🏢 B2b Sales 🚀 Startup Founders 📋 Sales Methodology 🎯 Prospecting 🔄 Pipeline Management

누구의 허락도 필요 없다

저자: 알렉시스 오하니언 • 2013

A college project became a top-ten site. Why that path is open to everyone.

3.70

2,000+

🚀 Tech Startups 🌐 Internet Culture 📖 Founder Memoir 🛠️ Lean Startup 🗽 Internet Freedom

누구의 허락도 필요 없다

A college project became a top-ten site. Why that path is open to everyone.

저자: 알렉시스 오하니언 2013 272 페이지

3.70

2,000+ 개의 평점

🚀 Tech Startups 🌐 Internet Culture 📖 Founder Memoir 🛠️ Lean Startup 🗽 Internet Freedom

Branding

저자: Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding

Why most brands look the same and the disciplined process that makes yours the exception.

저자: Michael Johnson 2016 320 페이지

4.32

294 개의 평점

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

HBR's 10 Must Reads on Entrepreneurship and Startups

저자: Harvard Business Review • 2018

You can buy a business instead of starting one. The harder choice: wealth or control.

3.83

249

🏢 Business Acquisition 📈 Startup Scaling 🔄 Lean Methodology ⚖️ Founder Tradeoffs 💰 Investor Relations

HBR's 10 Must Reads on Entrepreneurship and Startups

You can buy a business instead of starting one. The harder choice: wealth or control.

저자: Harvard Business Review 2018 160 페이지

3.83

249 개의 평점

🏢 Business Acquisition 📈 Startup Scaling 🔄 Lean Methodology ⚖️ Founder Tradeoffs 💰 Investor Relations

The Automatic Customer

저자: John Warrillow • 2015

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

4.08

1,000+

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Automatic Customer

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

저자: John Warrillow 2015 224 페이지

4.08

1,000+ 개의 평점

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Startup of You

저자: Reid Hoffman • 2012

The ladder is gone. Here are the three plans and one network that replace it.

3.82

10,000+

🧭 Career Management 🕸️ Professional Networking 🔄 Lean Methodology 🏹 Competitive Advantage 🚀 Self-Directed Career

The Startup of You

The ladder is gone. Here are the three plans and one network that replace it.

저자: Reid Hoffman 2012 251 페이지

3.82

10,000+ 개의 평점

🧭 Career Management 🕸️ Professional Networking 🔄 Lean Methodology 🏹 Competitive Advantage 🚀 Self-Directed Career

스타트 섬씽 댓 매터스

저자: 블레이크 마이코스키 • 2011

The TOMS playbook for starting a business people join: begin with a story, not a spreadsheet.

4.02

11,000+

🌍 Social Entrepreneurship 📘 Startup Memoirs 🎤 Storytelling For Business 🦁 Fear Conquering 🛠️ Resourcefulness

스타트 섬씽 댓 매터스

The TOMS playbook for starting a business people join: begin with a story, not a spreadsheet.

저자: 블레이크 마이코스키 2011 208 페이지

4.02

11,000+ 개의 평점

🌍 Social Entrepreneurship 📘 Startup Memoirs 🎤 Storytelling For Business 🦁 Fear Conquering 🛠️ Resourcefulness

7일 스타트업

저자: 댄 노리스 • 2014

Forget business plans. Launch in seven days, and let paying customers teach you what to build.

4.00

1,000+

🏗️ Lean Startup 🧱 Mvp Development ⚡ Bias Toward Action 🥾 Bootstrapping 🔍 Customer Development

7일 스타트업

Forget business plans. Launch in seven days, and let paying customers teach you what to build.

저자: 댄 노리스 2014 206 페이지

4.00

1,000+ 개의 평점

🏗️ Lean Startup 🧱 Mvp Development ⚡ Bias Toward Action 🥾 Bootstrapping 🔍 Customer Development

The Product Book

저자: Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

1,000+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

The Product Book

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

저자: Product School 2017 314 페이지

4.09

1,000+ 개의 평점

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

린 스타트업을 위한 UX

저자: 로라 클라인 • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2,000+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

린 스타트업을 위한 UX

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

저자: 로라 클라인 2013 233 페이지

4.10

2,000+ 개의 평점

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

Invisible Selling Machine

저자: Ryan Deiss • 2015

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

4.18

376

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Invisible Selling Machine

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

저자: Ryan Deiss 2015 172 페이지

4.18

376 개의 평점

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Start Small, Stay Small

저자: Rob Walling • 2010

Stop building products for everyone. Pick a niche, build an audience, and market before you code.

3.95

2,000+

💰 Bootstrapping 🎯 Niche Markets 🚀 Lean Startup ✅ Idea Validation 📣 Audience Building

Start Small, Stay Small

Stop building products for everyone. Pick a niche, build an audience, and market before you code.

저자: Rob Walling 2010 213 페이지

3.95

2,000+ 개의 평점

💰 Bootstrapping 🎯 Niche Markets 🚀 Lean Startup ✅ Idea Validation 📣 Audience Building

Click

저자: Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

372

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Click

Find what customers actually want in five days, with five people, before you build anything.

저자: Jake Knapp 2025 240 페이지

4.10

372 개의 평점

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Design Driven Innovation

저자: Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

저자: Roberto Verganti 2009 288 페이지

4.00

498 개의 평점

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Obsessed

저자: Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

500+

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

저자: Emily Heyward 2020 238 페이지

3.96

500+ 개의 평점

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

The Startup Owner's Manual Strategy Guide

저자: Steve Blank • 2012

The original playbook for founders: stop guessing, start testing, find a business model that scales.

4.28

109

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

The Startup Owner's Manual Strategy Guide

The original playbook for founders: stop guessing, start testing, find a business model that scales.

저자: Steve Blank 2012 608 페이지

4.28

109 개의 평점

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design 🚀 Startup Strategy 📊 Validated Learning

Platform Scale

저자: Sangeet Paul Choudary • 2015

Pipes make and sell. Platforms let others create the value. The blueprint for building one.

4.19

500+

🏗️ Platform Economy 🕸️ Network Effects 🚀 Startup Strategy 🎯 Two-Sided Markets 📊 Data-Driven Business

Platform Scale

Pipes make and sell. Platforms let others create the value. The blueprint for building one.

저자: Sangeet Paul Choudary 2015 336 페이지

4.19

500+ 개의 평점

🏗️ Platform Economy 🕸️ Network Effects 🚀 Startup Strategy 🎯 Two-Sided Markets 📊 Data-Driven Business

Demand-Side Sales 101

저자: Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

500+

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Demand-Side Sales 101

Stop selling features. The customer's desire to make progress is what actually closes deals.

저자: Bob Moesta 2020 224 페이지

4.30

500+ 개의 평점

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Will It Fly?

저자: Pat Flynn • 2016

The validation roadmap: how to test whether your business idea has buyers before you build anything.

3.91

2,000+

🧪 Idea Validation 📊 Market Research 🔍 Customer Discovery 📋 Lean Methodology 💰 Bootstrapping

Will It Fly?

The validation roadmap: how to test whether your business idea has buyers before you build anything.

저자: Pat Flynn 2016 336 페이지

3.91

2,000+ 개의 평점

🧪 Idea Validation 📊 Market Research 🔍 Customer Discovery 📋 Lean Methodology 💰 Bootstrapping

All In Startup

저자: Diana Kander • 2014

At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.

4.07

500+

📚 Business Novel 🔬 Lean Startup Method 🧠 Mentor Apprentice 🃏 Poker And Business 📖 Instructional Fiction

All In Startup

At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.

저자: Diana Kander 2014 304 페이지

4.07

500+ 개의 평점

📚 Business Novel 🔬 Lean Startup Method 🧠 Mentor Apprentice 🃏 Poker And Business 📖 Instructional Fiction

Ask

저자: Ryan Levesque • 2015

What they don't want teaches more than what they do. One survey builds the whole funnel.

3.66

2,000+

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels 📋 Survey Design 🗣️ Customer Discovery

Ask

What they don't want teaches more than what they do. One survey builds the whole funnel.

저자: Ryan Levesque 2015 193 페이지

3.66

2,000+ 개의 평점

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels 📋 Survey Design 🗣️ Customer Discovery

The Business of Venture Capital

저자: Mahendra Ramsinghani • 2011

How venture capital works inside: raising funds, structuring deals, and getting companies to exit.

4.32

500+

🏦 Venture Capital 💼 Private Equity 🚀 Startup Investing 💰 Fundraising 📋 Deal Structuring

The Business of Venture Capital

How venture capital works inside: raising funds, structuring deals, and getting companies to exit.

저자: Mahendra Ramsinghani 2011 432 페이지

4.32

500+ 개의 평점

🏦 Venture Capital 💼 Private Equity 🚀 Startup Investing 💰 Fundraising 📋 Deal Structuring

Nail It then Scale It

저자: Nathan Furr • 2010

Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.

4.12

500+

🛠️ Lean Startup 🎙️ Customer Development 📘 Startup Playbooks 🎯 Product-Market Fit ⚡ Rapid Prototyping

Nail It then Scale It

Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.

저자: Nathan Furr 2010 260 페이지

4.12

500+ 개의 평점

🛠️ Lean Startup 🎙️ Customer Development 📘 Startup Playbooks 🎯 Product-Market Fit ⚡ Rapid Prototyping

Zero to Sold

저자: Arvid Kahl • 2020

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

4.14

434

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

Zero to Sold

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

저자: Arvid Kahl 2020 502 페이지

4.14

434 개의 평점

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

Why Startups Fail

저자: Tom Eisenmann • 2021

Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.

4.13

497

📉 Startup Failure Patterns 🧭 Startup Strategy 💰 Venture Capital Dynamics 📈 Scaling Challenges 🧩 Product Market Fit

Why Startups Fail

Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.

저자: Tom Eisenmann 2021 329 페이지

4.13

497 개의 평점

📉 Startup Failure Patterns 🧭 Startup Strategy 💰 Venture Capital Dynamics 📈 Scaling Challenges 🧩 Product Market Fit

Product Management in Practice

저자: Matt Lemay • 2017

The product manager's real job is connecting people and navigating chaos, not choosing frameworks.

4.35

1,000+

📱 Product Management 🧑‍💻 New Product Managers 🧑‍🎨 User-Centric Design 📊 Data-Informed Decisions 🔄 Pragmatic Agile

Product Management in Practice

The product manager's real job is connecting people and navigating chaos, not choosing frameworks.

저자: Matt Lemay 2017 188 페이지

4.35

1,000+ 개의 평점

📱 Product Management 🧑‍💻 New Product Managers 🧑‍🎨 User-Centric Design 📊 Data-Informed Decisions 🔄 Pragmatic Agile

The Million-Dollar, One-Person Business, Revised

저자: Elaine Pofeldt • 2018

Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.

3.58

1,000+

🧑‍💼 Solo Business 🏖️ Lifestyle Business 🤝 Outsourcing Strategies 📦 E-Commerce Scaling 💰 Cash Flow Management

The Million-Dollar, One-Person Business, Revised

Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.

저자: Elaine Pofeldt 2018 265 페이지

3.58

1,000+ 개의 평점

🧑‍💼 Solo Business 🏖️ Lifestyle Business 🤝 Outsourcing Strategies 📦 E-Commerce Scaling 💰 Cash Flow Management

48-Hour Start-up

저자: Fraser Doherty • 2017

Monday morning, you could own a business: the two-day sprint that forces an idea into the market.

3.84

500+

⚡ Lean Startup Methodology 🏗️ Rapid Prototyping 💰 Bootstrapping 🔍 Market Validation 📣 Customer Acquisition

48-Hour Start-up

Monday morning, you could own a business: the two-day sprint that forces an idea into the market.

저자: Fraser Doherty 2017 224 페이지

3.84

500+ 개의 평점

⚡ Lean Startup Methodology 🏗️ Rapid Prototyping 💰 Bootstrapping 🔍 Market Validation 📣 Customer Acquisition

What Customers Want

저자: Anthony W. Ulwick • 2005

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

4.03

500+

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs 🔎 Market Segmentation 🗣️ Voice Of The Customer

What Customers Want

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

저자: Anthony W. Ulwick 2005 256 페이지

4.03

500+ 개의 평점

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs 🔎 Market Segmentation 🗣️ Voice Of The Customer

Getting Beyond Better

저자: Roger L. Martin • 2015

Real social change replaces a broken equilibrium with a just one. Here's the strategic process.

3.93

356

🧩 Social Entrepreneurship 💡 Social Innovation 🔁 Systems Change ⚖️ Value Creation Models 📐 Scaling Impact

Getting Beyond Better

Real social change replaces a broken equilibrium with a just one. Here's the strategic process.

저자: Roger L. Martin 2015 272 페이지

3.93

356 개의 평점

🧩 Social Entrepreneurship 💡 Social Innovation 🔁 Systems Change ⚖️ Value Creation Models 📐 Scaling Impact

How to Make Millions with Your Ideas

저자: Dan S. Kennedy • 1996

The body remembers what the mind tries to forget, and that's why talking isn't enough.

3.92

6,000+

🩹 Trauma Recovery 🧠 Somatic Psychology 👶 Attachment Theory 🔬 Neuroscience Of Trauma 🕸️ Interpersonal Neurobiology

How to Make Millions with Your Ideas

The body remembers what the mind tries to forget, and that's why talking isn't enough.

저자: Dan S. Kennedy 1996 272 페이지

3.92

6,000+ 개의 평점

🩹 Trauma Recovery 🧠 Somatic Psychology 👶 Attachment Theory 🔬 Neuroscience Of Trauma 🕸️ Interpersonal Neurobiology

Masters of Scale

저자: Reid Hoffman • 2021

Why the best founders chase rejection, kill their own habits, and let actions overrule words.

4.07

1,000+

📈 Startup Scaling 🧠 Founder Mindset 🏛️ Organizational Culture 🔄 Pivoting 🔍 Customer Discovery

Masters of Scale

Why the best founders chase rejection, kill their own habits, and let actions overrule words.

저자: Reid Hoffman 2021 304 페이지

4.07

1,000+ 개의 평점

📈 Startup Scaling 🧠 Founder Mindset 🏛️ Organizational Culture 🔄 Pivoting 🔍 Customer Discovery

The Bezos Letters

저자: Steve Anderson • 2019

Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.

3.95

500+

🎯 Customer Centricity 🎲 Strategic Risk Taking 📅 Long-Term Strategy 💰 Frugal Innovation 🔄 Growth Flywheels

The Bezos Letters

Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.

저자: Steve Anderson 2019 263 페이지

3.95

500+ 개의 평점

🎯 Customer Centricity 🎲 Strategic Risk Taking 📅 Long-Term Strategy 💰 Frugal Innovation 🔄 Growth Flywheels

The High-Performance Entrepreneur

저자: Subroto Bagchi • 2006

A complete founder's roadmap: from deciding you are ready to ringing the bell at IPO.

3.91

500+

🚀 Startup Playbooks 🧠 Entrepreneurial Mindset 🌱 First-Time Founders 👥 Founding Teams 📋 Business Planning

The High-Performance Entrepreneur

A complete founder's roadmap: from deciding you are ready to ringing the bell at IPO.

저자: Subroto Bagchi 2006 256 페이지

3.91

500+ 개의 평점

🚀 Startup Playbooks 🧠 Entrepreneurial Mindset 🌱 First-Time Founders 👥 Founding Teams 📋 Business Planning

The Innovation Stack

저자: Jim McKelvey • 2020

Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.

4.22

1,000+

🏗️ Business Innovation 🏰 Competitive Moats 🌊 Market Creation 🔓 Outsider Advantage ⚙️ Innovation Systems

The Innovation Stack

Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.

저자: Jim McKelvey 2020 285 페이지

4.22

1,000+ 개의 평점

🏗️ Business Innovation 🏰 Competitive Moats 🌊 Market Creation 🔓 Outsider Advantage ⚙️ Innovation Systems

The Art of Startup Fundraising

저자: Alejandro Cremades • 2016

Raise startup capital without losing control. The playbook from pitch to close.

4.02

500+

🏦 Venture Capital 💰 Startup Financing 🎤 Investor Pitching 🌐 Equity Crowdfunding 🚀 Early Stage Founders

The Art of Startup Fundraising

Raise startup capital without losing control. The playbook from pitch to close.

저자: Alejandro Cremades 2016 224 페이지

4.02

500+ 개의 평점

🏦 Venture Capital 💰 Startup Financing 🎤 Investor Pitching 🌐 Equity Crowdfunding 🚀 Early Stage Founders

Lean B2B

저자: Étienne Garbugli • 2014

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

4.17

244

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management 🔍 Customer Discovery 🎯 Product-Market Fit

Lean B2B

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

저자: Étienne Garbugli 2014 270 페이지

4.17

244 개의 평점

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management 🔍 Customer Discovery 🎯 Product-Market Fit

The Lean Entrepreneur

저자: Brant Cooper • 2012

Your vision is worthless until tested. Find real customers, build what sells.

4.11

1,000+

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development ⚡ Rapid Prototyping 🧪 Experimentation Culture

The Lean Entrepreneur

Your vision is worthless until tested. Find real customers, build what sells.

저자: Brant Cooper 2012 288 페이지

4.11

1,000+ 개의 평점

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development ⚡ Rapid Prototyping 🧪 Experimentation Culture

Insight Out

저자: Tina Seelig • 2015

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

3.78

432

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

Insight Out

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

저자: Tina Seelig 2015 256 페이지

3.78

432 개의 평점

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

The 10% Entrepreneur

저자: Patrick J. McGinnis • 2016

Keep your job, build a venture on the side: a practical system for making it work.

3.70

1,000+

💸 Side Hustles 💼 Portfolio Careers 👼 Angel Investing ⚖️ Risk Management 🛡️ Career Resilience

The 10% Entrepreneur

Keep your job, build a venture on the side: a practical system for making it work.

저자: Patrick J. McGinnis 2016

3.70

1,000+ 개의 평점

💸 Side Hustles 💼 Portfolio Careers 👼 Angel Investing ⚖️ Risk Management 🛡️ Career Resilience

Online Business Startup

저자: Robin Waite • 2015

Launch your online business lean and fast: the complete roadmap from naming to analytics.

3.68

177

🌐 Online Business 📘 Startup Playbooks 📋 Business Planning 🎨 Brand Identity 🔍 SEO Basics

Online Business Startup

Launch your online business lean and fast: the complete roadmap from naming to analytics.

저자: Robin Waite 2015 260 페이지

3.68

177 개의 평점

🌐 Online Business 📘 Startup Playbooks 📋 Business Planning 🎨 Brand Identity 🔍 SEO Basics

Startup Communities

저자: Brad Feld • 2012

Startup communities are built, not copied. The entrepreneur's guide to growing one in your own city.

4.01

2,000+

🏙️ Entrepreneurial Ecosystems 🗺️ Regional Development 🕸️ Networked Leadership 🤝 Mentorship Culture 💥 Failure Acceptance

Startup Communities

Startup communities are built, not copied. The entrepreneur's guide to growing one in your own city.

저자: Brad Feld 2012 188 페이지

4.01

2,000+ 개의 평점

🏙️ Entrepreneurial Ecosystems 🗺️ Regional Development 🕸️ Networked Leadership 🤝 Mentorship Culture 💥 Failure Acceptance

Street Smarts

저자: Norm Brodsky • 2008

Cash kills more startups than competition. Here are the financial rules no one teaches.

3.93

6,000+

🏪 Small Business 💰 Entrepreneurial Finance 💸 Cash Management 📈 Profitability 🎯 Customer Acquisition

Street Smarts

Cash kills more startups than competition. Here are the financial rules no one teaches.

저자: Norm Brodsky 2008 288 페이지

3.93

6,000+ 개의 평점

🏪 Small Business 💰 Entrepreneurial Finance 💸 Cash Management 📈 Profitability 🎯 Customer Acquisition

The 1% Windfall

저자: Rafi Mohammed • 2010

A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.

3.91

500+

🧮 Pricing Strategy 💰 Profit Levers 🧠 Value Perception 👥 Customer Segmentation 📈 Revenue Growth

The 1% Windfall

A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.

저자: Rafi Mohammed 2010 256 페이지

3.91

500+ 개의 평점

🧮 Pricing Strategy 💰 Profit Levers 🧠 Value Perception 👥 Customer Segmentation 📈 Revenue Growth

The Startup Playbook

저자: Rajat Bhargava • 2020

Two veteran founders on the cofounder, culture, and hiring decisions that matter more than the idea.

3.94

264

🚀 Startup Guides 💡 Founder Advice 🔍 Customer Validation 🎯 Product-Market Fit 🔄 Lean Methodology

The Startup Playbook

Two veteran founders on the cofounder, culture, and hiring decisions that matter more than the idea.

저자: Rajat Bhargava 2020 480 페이지

3.94

264 개의 평점

🚀 Startup Guides 💡 Founder Advice 🔍 Customer Validation 🎯 Product-Market Fit 🔄 Lean Methodology

Customer Success

저자: Nick Mehta • 2016

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

4.00

1,000+

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

Customer Success

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

저자: Nick Mehta 2016 232 페이지

4.00

1,000+ 개의 평점

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

Viral Loop

저자: Adam L. Penenberg • 2009

Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.

3.61

500+

🚀 Internet Startups 📦 Product-Led Growth 🦠 Viral Growth 🕸️ Network Effects ⚡ Growth Hacking

Viral Loop

Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.

저자: Adam L. Penenberg 2009 288 페이지

3.61

500+ 개의 평점

🚀 Internet Startups 📦 Product-Led Growth 🦠 Viral Growth 🕸️ Network Effects ⚡ Growth Hacking

The Monk and the Riddle

저자: Randy Komisar • 2000

Defer your dreams and you risk never living them; build a career that pulls, not pushes.

3.87

3,000+

🛠️ Meaningful Work 🚀 Startup Culture 💎 Values Alignment 🎨 Life Design 🏢 Purpose-Driven Work

The Monk and the Riddle

Defer your dreams and you risk never living them; build a career that pulls, not pushes.

저자: Randy Komisar 2000 181 페이지

3.87

3,000+ 개의 평점

🛠️ Meaningful Work 🚀 Startup Culture 💎 Values Alignment 🎨 Life Design 🏢 Purpose-Driven Work

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