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SoBrief

창업 도서 요약

The Art of Focus
저자: Dan Koe • 2024
Your attention is stolen daily. The system for reclaiming it and building a one-person business.
3.81
500+
The Art of Focus 요약
The Art of Focus
Your attention is stolen daily. The system for reclaiming it and building a one-person business.
저자: Dan Koe 2024 273 페이지
3.81
500+ 개의 평점
Scorecard Marketing
저자: Daniel Priestley • 2022
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
3.77
209
Scorecard Marketing 요약
Scorecard Marketing
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
저자: Daniel Priestley 2022 137 페이지
3.77
209 개의 평점
The Innovator's DNA
저자: Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
4,000+
The Innovator's DNA 요약
The Innovator's DNA
One twin study says creativity is 70 percent learned. The five skills that change the odds.
저자: Jeffrey H. Dyer 2011 304 페이지
3.97
4,000+ 개의 평점
The Ultimate Marketing Plan
저자: Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
500+
The Ultimate Marketing Plan 요약
The Ultimate Marketing Plan
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
저자: Dan S. Kennedy 1991 240 페이지
4.12
500+ 개의 평점
Marketing Insights from A to Z
저자: Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1,000+
Marketing Insights from A to Z 요약
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
저자: Philip Kotler 2003 224 페이지
4.07
1,000+ 개의 평점
The Final Quest
저자: Rick Joyner • 1996
A rebuilt identity, a balanced team, and four business models: the formula for automated wealth.
4.36
4,000+
The Final Quest 요약
The Final Quest
A rebuilt identity, a balanced team, and four business models: the formula for automated wealth.
저자: Rick Joyner 1996 158 페이지
4.36
4,000+ 개의 평점
How The Mighty Fall
저자: Jim Collins • 2009
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
3.99
10,000+
How The Mighty Fall 요약
How The Mighty Fall
Success plants the seeds of collapse: five stages from arrogance to bankruptcy.
저자: Jim Collins 2009 240 페이지
3.99
10,000+ 개의 평점
The Prosperity Paradox
저자: Clayton M. Christensen • 2019
Poverty's cure is not aid. It is a business model aimed at people the market ignores.
4.27
1,000+
The Prosperity Paradox 요약
The Prosperity Paradox
Poverty's cure is not aid. It is a business model aimed at people the market ignores.
저자: Clayton M. Christensen 2019 355 페이지
4.27
1,000+ 개의 평점
Aesthetic Intelligence
저자: Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
500+
Aesthetic Intelligence 요약
Aesthetic Intelligence
The five senses make the brand. A former LVMH leader on how to sharpen yours.
저자: Pauline Brown 2019 288 페이지
3.69
500+ 개의 평점
Breakthrough Copywriter 2.0
저자: Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
Breakthrough Copywriter 2.0 요약
Breakthrough Copywriter 2.0
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
저자: Robert C. Worstell 2018 192 페이지
3.33
3 개의 평점
HOW TO GET RICH
저자: Naval Ravikant • 2020
Wealth is a skill built on leverage and rare knowledge, not hours. Happiness is another.
4.56
500+
HOW TO GET RICH 요약
HOW TO GET RICH
Wealth is a skill built on leverage and rare knowledge, not hours. Happiness is another.
저자: Naval Ravikant 2020 168 페이지
4.56
500+ 개의 평점
미션 인디아
저자: A.P.J. 압둘 칼람 • 2005
India's blueprint to manufacture 70% of its defense, lead in software, and lift a billion people.
4.30
366
미션 인디아 요약
미션 인디아
India's blueprint to manufacture 70% of its defense, lead in software, and lift a billion people.
저자: A.P.J. 압둘 칼람 2005 100 페이지
4.30
366 개의 평점
The Accounting Game
저자: Darrell Mullis • 1998
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
4.27
1,000+
The Accounting Game 요약
The Accounting Game
A lemonade stand, a box of receipts, and the three sheets that reveal if your business survives.
저자: Darrell Mullis 1998 187 페이지
4.27
1,000+ 개의 평점
Traction
저자: Gabriel Weinberg • 2015
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
3.81
171
Traction 요약
Traction
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
저자: Gabriel Weinberg 2015 240 페이지
3.81
171 개의 평점
HBR 소규모 기업 인수 가이드
저자: 리처드 S. 루백 • 2017
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
4.41
1,000+
HBR 소규모 기업 인수 가이드 요약
HBR 소규모 기업 인수 가이드
Buy a small business, borrow two-thirds of the price, and become CEO on day one.
저자: 리처드 S. 루백 2017 320 페이지
4.41
1,000+ 개의 평점
Using Behavioral Science in Marketing
저자: Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing 요약
Using Behavioral Science in Marketing
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
저자: Nancy Harhut 2022 288 페이지
4.38
177 개의 평점
100 Side Hustles
저자: Chris Guillebeau • 2019
One hundred working blueprints for earning real money, built by people who kept their day job.
3.66
1,000+
100 Side Hustles 요약
100 Side Hustles
One hundred working blueprints for earning real money, built by people who kept their day job.
저자: Chris Guillebeau 2019 336 페이지
3.66
1,000+ 개의 평점
People Buy You
저자: Jeb Blount • 2010
Features are equal. The sale isn't. The edge is the person across the table.
3.92
500+
People Buy You 요약
People Buy You
Features are equal. The sale isn't. The edge is the person across the table.
저자: Jeb Blount 2010 208 페이지
3.92
500+ 개의 평점
Pricing Creativity
저자: Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
Pricing Creativity 요약
Pricing Creativity
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
저자: Blair Enns
4.60
197 개의 평점
불가사리와 거미
저자: 오리 브래프먼 • 2006
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
3.83
6,000+
불가사리와 거미 요약
불가사리와 거미
Some organizations have no headquarters, no boss, and no kill switch. They are taking over.
저자: 오리 브래프먼 2006 240 페이지
3.83
6,000+ 개의 평점
The Sales Development Playbook
저자: Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
500+
The Sales Development Playbook 요약
The Sales Development Playbook
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
저자: Trish Bertuzzi 2016 264 페이지
4.18
500+ 개의 평점
Steve Jobs
저자: Walter Isaacson • 2011
Forty interviews, no editorial control, and he never read it. The life of Steve Jobs, unredacted.
4.16
1,000,000+
Steve Jobs 요약
Steve Jobs
Forty interviews, no editorial control, and he never read it. The life of Steve Jobs, unredacted.
저자: Walter Isaacson 2011 656 페이지
4.16
1,000,000+ 개의 평점
What I Wish I Knew When I Was 20
저자: Tina Seelig • 2009
The career rules nobody teaches you: why problems are your best asset and failure is fuel.
3.80
11,000+
What I Wish I Knew When I Was 20 요약
What I Wish I Knew When I Was 20
The career rules nobody teaches you: why problems are your best asset and failure is fuel.
저자: Tina Seelig 2009 184 페이지
3.80
11,000+ 개의 평점
디지털 트랜스포메이션 플레이북
저자: 데이비드 L. 로저스 • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
500+
디지털 트랜스포메이션 플레이북 요약
디지털 트랜스포메이션 플레이북
Five outdated assumptions that derail digital transformation before any technology gets installed.
저자: 데이비드 L. 로저스 2016 296 페이지
4.09
500+ 개의 평점
Doglapan
저자: Ashneer Grover • 2022
A $2.8 billion startup, a boardroom coup, and the founder who refuses to stay silent.
3.76
2,000+
Doglapan 요약
Doglapan
A $2.8 billion startup, a boardroom coup, and the founder who refuses to stay silent.
저자: Ashneer Grover 2022 202 페이지
3.76
2,000+ 개의 평점
The Winners Laws - 30 Absolutely Unbreakable Habits of Success
저자: Bodo Schäfer • 2016
Quick decisions beat perfect plans: the daily disciplines that build wealth and well-being.
4.17
148
The Winners Laws - 30 Absolutely Unbreakable Habits of Success 요약
The Winners Laws - 30 Absolutely Unbreakable Habits of Success
Quick decisions beat perfect plans: the daily disciplines that build wealth and well-being.
저자: Bodo Schäfer 2016 170 페이지
4.17
148 개의 평점
퍼레니얼 셀러
저자: 라이언 홀리데이 • 2017
Create work that outlasts the hype: the craft standards and the marketing playbook.
4.14
3,000+
퍼레니얼 셀러 요약
퍼레니얼 셀러
Create work that outlasts the hype: the craft standards and the marketing playbook.
저자: 라이언 홀리데이 2017 256 페이지
4.14
3,000+ 개의 평점
Berkshire Hathaway Letters to Shareholders
저자: Warren Buffett • 2016
A master class in value investing, taught in real decisions instead of theory, across five decades.
4.62
2,000+
Berkshire Hathaway Letters to Shareholders 요약
Berkshire Hathaway Letters to Shareholders
A master class in value investing, taught in real decisions instead of theory, across five decades.
저자: Warren Buffett 2016 730 페이지
4.62
2,000+ 개의 평점
브랜드의 기원
저자: 알 리스 • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
브랜드의 기원 요약
브랜드의 기원
The market doesn't converge. It branches, and every branch is a brand you can own.
저자: 알 리스 2005 320 페이지
3.71
436 개의 평점
Super Founders
저자: Ali Tamaseb • 2021
Most startup advice is folklore. The data from hundreds of unicorns tells a different story.
4.22
1,000+
Super Founders 요약
Super Founders
Most startup advice is folklore. The data from hundreds of unicorns tells a different story.
저자: Ali Tamaseb 2021 320 페이지
4.22
1,000+ 개의 평점
House of Huawei
저자: Eva Dou • 2025
A Shenzhen startup built a surveillance empire and defied sanctions: inside Huawei.
3.88
2,000+
House of Huawei 요약
House of Huawei
A Shenzhen startup built a surveillance empire and defied sanctions: inside Huawei.
저자: Eva Dou 2025 448 페이지
3.88
2,000+ 개의 평점
Confessions of the Pricing Man
저자: Hermann Simon • 2015
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
4.23
500+
Confessions of the Pricing Man 요약
Confessions of the Pricing Man
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
저자: Hermann Simon 2015 236 페이지
4.23
500+ 개의 평점
The Business of Expertise
저자: David C. Baker • 2017
Narrow your expertise until clients cannot replace you. That scarcity commands the fee.
4.31
500+
The Business of Expertise 요약
The Business of Expertise
Narrow your expertise until clients cannot replace you. That scarcity commands the fee.
저자: David C. Baker 2017 266 페이지
4.31
500+ 개의 평점
The Art of Innovation
저자: Tom Kelley • 2001
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
3.95
8,000+
The Art of Innovation 요약
The Art of Innovation
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
저자: Tom Kelley 2001 320 페이지
3.95
8,000+ 개의 평점
Your Money or Your Life
저자: Joe Domínguez • 1999
Escape the office forever: automate income, outsource busywork, take retirement in installments.
3.98
31,000+
Your Money or Your Life 요약
Your Money or Your Life
Escape the office forever: automate income, outsource busywork, take retirement in installments.
저자: Joe Domínguez 1999 400 페이지
3.98
31,000+ 개의 평점
스테이 헝그리 스테이 풀리시
저자: 라슈미 반살 • 2008
25 IIM-A grads ditched their safety nets. The rules that got them through the freefall.
3.70
11,000+
스테이 헝그리 스테이 풀리시 요약
스테이 헝그리 스테이 풀리시
25 IIM-A grads ditched their safety nets. The rules that got them through the freefall.
저자: 라슈미 반살 2008 324 페이지
3.70
11,000+ 개의 평점
Loonshots
저자: Safi Bahcall • 2019
Growing companies kill their best ideas for a structural reason physics discovered a century ago.
4.00
9,000+
Loonshots 요약
Loonshots
Growing companies kill their best ideas for a structural reason physics discovered a century ago.
저자: Safi Bahcall 2019 368 페이지
4.00
9,000+ 개의 평점
Talent
저자: Tyler Cowen • 2022
Your best hire isn't conscientious or credentialed. An economist explains what to look for instead.
3.57
1,000+
Talent 요약
Talent
Your best hire isn't conscientious or credentialed. An economist explains what to look for instead.
저자: Tyler Cowen 2022 288 페이지
3.57
1,000+ 개의 평점
Secrets of Question Based Selling
저자: Thomas A. Freese • 1999
Stop pitching, start diagnosing: a questioning method that dismantles resistance and doubles sales.
4.11
500+
Secrets of Question Based Selling 요약
Secrets of Question Based Selling
Stop pitching, start diagnosing: a questioning method that dismantles resistance and doubles sales.
저자: Thomas A. Freese 1999 270 페이지
4.11
500+ 개의 평점
Hypnotic Writing
저자: Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
500+
Hypnotic Writing 요약
Hypnotic Writing
A guide to matching your reader's mental trance and leading them straight to the sale.
저자: Joe Vitale 2006 288 페이지
3.86
500+ 개의 평점
The Right It
저자: Alberto Savoia • 2019
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
4.30
500+
The Right It 요약
The Right It
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
저자: Alberto Savoia 2019 272 페이지
4.30
500+ 개의 평점
하드 드라이브
저자: 제임스 월리스 • 1992
The $50,000 operating system Gates bought and resold to IBM: the deal that built Microsoft.
4.12
2,000+
하드 드라이브 요약
하드 드라이브
The $50,000 operating system Gates bought and resold to IBM: the deal that built Microsoft.
저자: 제임스 월리스 1992 426 페이지
4.12
2,000+ 개의 평점
Your First 100 Million
저자: Daniel S. Peña • 1999
Most advice keeps you average. The actual playbook for a hundred-million-dollar exit.
4.23
376
Your First 100 Million 요약
Your First 100 Million
Most advice keeps you average. The actual playbook for a hundred-million-dollar exit.
저자: Daniel S. Peña 1999 320 페이지
4.23
376 개의 평점
80% MindSet 20% Skills
저자: Dev Gadhvi • 2018
Nine days to rewire the way you think about money, risk, and what you owe yourself.
4.22
148
80% MindSet 20% Skills 요약
80% MindSet 20% Skills
Nine days to rewire the way you think about money, risk, and what you owe yourself.
저자: Dev Gadhvi 2018 208 페이지
4.22
148 개의 평점
This Is Service Design Thinking
저자: Marc Stickdorn • 2010
Services often fail because no one designed them. This book fixes that.
3.98
1,000+
This Is Service Design Thinking 요약
This Is Service Design Thinking
Services often fail because no one designed them. This book fixes that.
저자: Marc Stickdorn 2010 380 페이지
3.98
1,000+ 개의 평점
Dream Big
저자: Cristiane Correa • 2013
Three Brazilian bankers bought Budweiser by rewarding performance and cutting everything else.
4.17
5,000+
Dream Big 요약
Dream Big
Three Brazilian bankers bought Budweiser by rewarding performance and cutting everything else.
저자: Cristiane Correa 2013 252 페이지
4.17
5,000+ 개의 평점
From Impossible To Inevitable
저자: Aaron Ross • 2016
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
4.19
1,000+
From Impossible To Inevitable 요약
From Impossible To Inevitable
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
저자: Aaron Ross 2016 320 페이지
4.19
1,000+ 개의 평점
트러블메이커스
저자: 레슬리 벌린 • 2017
The seven years when a California peninsula birthed personal computing, biotech, and video games.
4.09
500+
트러블메이커스 요약
트러블메이커스
The seven years when a California peninsula birthed personal computing, biotech, and video games.
저자: 레슬리 벌린 2017 512 페이지
4.09
500+ 개의 평점
The 100 Best Business Books of All Time
저자: Jack Covert • 2009
Eleven thousand business books a year. Only these 100 earned their place.
4.05
1,000+
The 100 Best Business Books of All Time 요약
The 100 Best Business Books of All Time
Eleven thousand business books a year. Only these 100 earned their place.
저자: Jack Covert 2009 335 페이지
4.05
1,000+ 개의 평점
The Airbnb Story
저자: Leigh Gallagher • 2017
Three unemployed designers built the world's largest hotel company without owning a single room.
3.85
3,000+
The Airbnb Story 요약
The Airbnb Story
Three unemployed designers built the world's largest hotel company without owning a single room.
저자: Leigh Gallagher 2017 256 페이지
3.85
3,000+ 개의 평점
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