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SoBrief

저서 목록: Geoffrey A. Moore

Crossing the Chasm
저자: Geoffrey A. Moore • 2002
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
4.02
31,000+
Crossing the Chasm 요약
몰입형
Crossing the Chasm
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
저자: Geoffrey A. Moore 2002 290 페이지
4.02
31,000+ 개의 평점
Inside the Tornado
저자: Geoffrey A. Moore • 1995
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
3.98
1,000+
Inside the Tornado 요약
Inside the Tornado
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
저자: Geoffrey A. Moore 1995 272 페이지
3.98
1,000+ 개의 평점
Zone to Win
저자: Geoffrey A. Moore • 2015
Large companies lose to disruption from structure, not blindness. The fix: four parallel zones.
3.85
1,000+
Zone to Win 요약
Zone to Win
Large companies lose to disruption from structure, not blindness. The fix: four parallel zones.
저자: Geoffrey A. Moore 2015 143 페이지
3.85
1,000+ 개의 평점
Escape Velocity
저자: Geoffrey A. Moore • 2011
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
3.90
500+
Escape Velocity 요약
Escape Velocity
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
저자: Geoffrey A. Moore 2011 240 페이지
3.90
500+ 개의 평점
Dealing with Darwin
저자: Geoffrey A. Moore • 2005
Growth and mature markets demand opposite innovation strategies. Few companies master both.
3.75
389
Dealing with Darwin 요약
Dealing with Darwin
Growth and mature markets demand opposite innovation strategies. Few companies master both.
저자: Geoffrey A. Moore 2005 302 페이지
3.75
389 개의 평점
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