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Trending Themes Lists New Genres Authors
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Books like YouthNation

Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Marketing to Gen Z Summary
Marketing to Gen Z 97%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 97%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
Disruptive Marketing
by Geoffrey Colon • 2016
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
3.49
110
🏷️ Digital Marketing👀 Attention Economy🪴 Growth Hacking🎭 Hybrid Skill Sets🧪 Lean Methodology
Disruptive Marketing Summary
Disruptive Marketing 96%
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
by Geoffrey Colon 2016
3.49
110 ratings
🏷️ Digital Marketing👀 Attention Economy🪴 Growth Hacking🎭 Hybrid Skill Sets🧪 Lean Methodology
Zconomy
by Jason Dorsey • 2020
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
3.55
332
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
Zconomy Summary
Zconomy 96%
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
by Jason Dorsey 2020
3.55
332 ratings
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Social Media Marketing Summary
Social Media Marketing 96%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Non Obvious Megatrends
by Rohit Bhargava • 2020
Most people see what's obvious. The five habits and one method for seeing what comes next.
3.56
351
📈 Trend Forecasting🔍 Pattern Recognition👁️ Attention Economy💚 Conscious Capitalism⚧️ Gender Fluidity
Non Obvious Megatrends Summary
Non Obvious Megatrends 96%
Most people see what's obvious. The five habits and one method for seeing what comes next.
by Rohit Bhargava 2020
3.56
351 ratings
📈 Trend Forecasting🔍 Pattern Recognition👁️ Attention Economy💚 Conscious Capitalism⚧️ Gender Fluidity
Groundswell
by Charlene Li • 2008
Customers now trust each other more than they trust your brand. The strategy for adapting.
3.75
6k+
📊 Social Media Strategy🔄 Digital Transformation🗣️ Word Of Mouth Marketing🤝 Customer Engagement🔍 Consumer Behavior
Groundswell Summary
Groundswell 96%
Customers now trust each other more than they trust your brand. The strategy for adapting.
by Charlene Li 2008
3.75
6k+ ratings
📊 Social Media Strategy🔄 Digital Transformation🗣️ Word Of Mouth Marketing🤝 Customer Engagement🔍 Consumer Behavior
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 96%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 96%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 96%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
What Would Google Do?
by Jeff Jarvis • 2009
The internet's most successful company wrote a playbook, and it has nothing to do with search.
3.87
11k+
🌐 Internet Business🏗️ Platform Economics🔓 Open Systems👥 Crowd Wisdom🆓 Freeconomics
What Would Google Do? Summary
What Would Google Do? 96%
The internet's most successful company wrote a playbook, and it has nothing to do with search.
by Jeff Jarvis 2009
3.87
11k+ ratings
🌐 Internet Business🏗️ Platform Economics🔓 Open Systems👥 Crowd Wisdom🆓 Freeconomics
The New Rules of Sales and Service
by David Meerman Scott • 2014
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
3.87
143
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 95%
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
by David Meerman Scott 2014
3.87
143 ratings
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
Six Pixels of Separation Summary
Six Pixels of Separation 95%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
The Digital Transformation Playbook
by David L. Rogers • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
898
🖥️ Digital Strategy🔄 Business Transformation🏗️ Platform Economics📊 Data Strategy🔬 Lean Methodology
The Digital Transformation Playbook Summary
The Digital Transformation Playbook 95%
Five outdated assumptions that derail digital transformation before any technology gets installed.
by David L. Rogers 2016
4.09
898 ratings
🖥️ Digital Strategy🔄 Business Transformation🏗️ Platform Economics📊 Data Strategy🔬 Lean Methodology
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 95%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 95%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Brain Surfing Summary
Brain Surfing 95%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 95%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 95%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
Hook Point Summary
Hook Point 95%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
The Content Code Summary
The Content Code 95%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
WTF?
by Tim O'Reilly • 2017
The economy is now an algorithm, and nobody wrote human well-being into its code.
4.08
2k+
🏗️ Platform Economy🤖 Algorithmic Management💼 Future Of Work🌱 New Economics🧠 Collective Intelligence
WTF? Summary
WTF? 95%
The economy is now an algorithm, and nobody wrote human well-being into its code.
by Tim O'Reilly 2017
4.08
2k+ ratings
🏗️ Platform Economy🤖 Algorithmic Management💼 Future Of Work🌱 New Economics🧠 Collective Intelligence
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 95%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 95%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Marketing 4.0 Summary
Marketing 4.0 95%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 95%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
One Million Followers Summary
One Million Followers 95%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
Bezonomics
by Brian Dumaine • 2020
The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.
3.76
2k+
🛒 E-Commerce🏗️ Platform Business Models🤖 AI-Powered Growth🎯 Customer Centricity💥 Digital Disruption
Bezonomics Summary
Bezonomics 95%
The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.
by Brian Dumaine 2020
3.76
2k+ ratings
🛒 E-Commerce🏗️ Platform Business Models🤖 AI-Powered Growth🎯 Customer Centricity💥 Digital Disruption
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Customer Obsessed Summary
Customer Obsessed 95%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Driving Digital Strategy
by Sunil Gupta • 2018
Digital strategy is business model strategy. Guide for reimagining yours without killing the present
4.05
442
🔄 Digital Transformation🌐 Platform Strategy💡 Open Innovation😊 Customer Experience📊 Marketing Measurement
Driving Digital Strategy Summary
Driving Digital Strategy 95%
Digital strategy is business model strategy. Guide for reimagining yours without killing the present
by Sunil Gupta 2018
4.05
442 ratings
🔄 Digital Transformation🌐 Platform Strategy💡 Open Innovation😊 Customer Experience📊 Marketing Measurement
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 95%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Web 2.0
by Amy Shuen • 2007
Your users are your best asset: why giving products away builds billion-dollar businesses.
3.32
149
🏗️ Platform Economics🔗 Network Effects🆓 Freemium Models🔓 Open Innovation📊 Data-Driven Strategy
Web 2.0 Summary
Web 2.0 95%
Your users are your best asset: why giving products away builds billion-dollar businesses.
by Amy Shuen 2007
3.32
149 ratings
🏗️ Platform Economics🔗 Network Effects🆓 Freemium Models🔓 Open Innovation📊 Data-Driven Strategy
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Platform Summary
Platform 95%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy🤝 Trust Building🧠 Soft Skills
The New Relationship Marketing Summary
The New Relationship Marketing 95%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy🤝 Trust Building🧠 Soft Skills
The Sharing Economy
by Arun Sundararajan • 2016
Trust between strangers, scaled by smartphones, is building an economy that sidesteps the firm.
3.66
491
🤝 Sharing Economy🔌 Platform Economics🚗 Gig Economy🤖 Future Of Work💼 Independent Work
The Sharing Economy Summary
The Sharing Economy 95%
Trust between strangers, scaled by smartphones, is building an economy that sidesteps the firm.
by Arun Sundararajan 2016
3.66
491 ratings
🤝 Sharing Economy🔌 Platform Economics🚗 Gig Economy🤖 Future Of Work💼 Independent Work
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
Get Scrappy Summary
Get Scrappy 95%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
Understanding Digital Marketing Summary
Understanding Digital Marketing 95%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
Digital Marketing
by Godfrey Parkin • 2009
The consumer took control. Now master search, social, email, and the site that sells.
3.77
95
💻 Digital Marketing🔍 Search Engine Marketing📱 Social Media Marketing✍️ Content Marketing🧠 Consumer Behavior
Digital Marketing Summary
Digital Marketing 95%
The consumer took control. Now master search, social, email, and the site that sells.
by Godfrey Parkin 2009
3.77
95 ratings
💻 Digital Marketing🔍 Search Engine Marketing📱 Social Media Marketing✍️ Content Marketing🧠 Consumer Behavior
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing📱 Social Media Marketing🎯 Lead Generation
e-Riches 2.0 Summary
e-Riches 2.0 95%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing📱 Social Media Marketing🎯 Lead Generation
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Youtility Summary
Youtility 95%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
The Lean Marketplace
by Juho Makkonen • 2018
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
4.30
243
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup📈 Growth Hacking🏗️ Platform Economy
The Lean Marketplace Summary
The Lean Marketplace 95%
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
by Juho Makkonen 2018
4.30
243 ratings
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup📈 Growth Hacking🏗️ Platform Economy
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 95%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 95%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 95%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
Here Comes Everybody
by Clay Shirky • 2008
Forming a group just became free. That doesn't upgrade institutions; it upends them.
3.78
7k+
🖥️ Internet Culture📱 Digital Sociology✊ Collective Action🕸️ Network Effects🤝 Peer Production
Here Comes Everybody Summary
Here Comes Everybody 95%
Forming a group just became free. That doesn't upgrade institutions; it upends them.
by Clay Shirky 2008
3.78
7k+ ratings
🖥️ Internet Culture📱 Digital Sociology✊ Collective Action🕸️ Network Effects🤝 Peer Production
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 95%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Digital Marketing in an AI World
by Frederick Vallaeys • 2019
AI will automate your PPC work; the human skills that become more important, not less.
3.99
128
🖥️ Digital Marketing🏢 Agency Management🤖 Human-AI Collaboration⚙️ Marketing Automation🧠 Customer Psychology
Digital Marketing in an AI World Summary
Digital Marketing in an AI World 95%
AI will automate your PPC work; the human skills that become more important, not less.
by Frederick Vallaeys 2019
3.99
128 ratings
🖥️ Digital Marketing🏢 Agency Management🤖 Human-AI Collaboration⚙️ Marketing Automation🧠 Customer Psychology
Next
by Michael Lewis • 2001
Amateurs with modems started beating the experts. The market didn't fight back; it invested.
3.70
2k+
🌐 Internet Disruption🔄 Creative Destruction📚 Democratized Knowledge🔗 Peer-To-Peer Networks🕸️ Flattened Hierarchies
Next Summary
Next 95%
Amateurs with modems started beating the experts. The market didn't fight back; it invested.
by Michael Lewis 2001
3.70
2k+ ratings
🌐 Internet Disruption🔄 Creative Destruction📚 Democratized Knowledge🔗 Peer-To-Peer Networks🕸️ Flattened Hierarchies
Non-Obvious
by Rohit Bhargava • 2012
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
3.53
1k+
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Non-Obvious Summary
Non-Obvious 94%
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
by Rohit Bhargava 2012
3.53
1k+ ratings
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 94%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
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