50 Books like The Customer Success Economy

Customer Success

by Nick Mehta • 2016

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

4.00

1k+

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

Customer Success 98%

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

by Nick Mehta 2016

4.00

1k+ ratings

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

The Seven Pillars of Customer Success

by Wayne McCulloch • 2021

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

4.16

245

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 🔒 Retention Strategy

The Seven Pillars of Customer Success Summary

The Seven Pillars of Customer Success 98%

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

by Wayne McCulloch 2021

4.16

245 ratings

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 🔒 Retention Strategy

The Membership Economy

by Robbie Kellman Baxter • 2015

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

3.73

1k+

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding 🔓 Access Economy 💡 Business Model Innovation

The Membership Economy 98%

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

by Robbie Kellman Baxter 2015

3.73

1k+ ratings

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding 🔓 Access Economy 💡 Business Model Innovation

The Forever Transaction

by Robbie Kellman Baxter • 2020

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

4.01

244

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

The Forever Transaction 97%

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

by Robbie Kellman Baxter 2020

4.01

244 ratings

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

Customer-Led Growth

by David Jackson • 2021

Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.

4.31

☁️ Saas Business Models 🤝 Customer Success 🏗️ Organizational Design 🔄 Recurring Revenue 📊 Business Metrics

Customer-Led Growth 97%

Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.

by David Jackson 2021

4.31

13 ratings

☁️ Saas Business Models 🤝 Customer Success 🏗️ Organizational Design 🔄 Recurring Revenue 📊 Business Metrics

Forget the Funnel

by Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

Forget the Funnel 97%

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

by Georgiana Laudi 2023

4.14

159 ratings

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

Software as a Science

by Dan Martell • 2024

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

4.53

169

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

Software as a Science 97%

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

by Dan Martell 2024

4.53

169 ratings

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 💲 Pricing Strategy

The Automatic Customer

by John Warrillow • 2015

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

4.08

2k+

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Automatic Customer 97%

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

by John Warrillow 2015

4.08

2k+ ratings

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

Startup Cxo

by Matt Blumberg • 2021

Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.

4.00

🖥️ Saas Scaling ⭐ Customer Success 🔄 Customer Lifecycle 🗺️ Journey Mapping 📈 Data-Driven Service

Startup Cxo 96%

Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.

by Matt Blumberg 2021

4.00

68 ratings

🖥️ Saas Scaling ⭐ Customer Success 🔄 Customer Lifecycle 🗺️ Journey Mapping 📈 Data-Driven Service

Digital Hesitation

by Thomas Lah • 2022

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

4.23

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Digital Hesitation 96%

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

by Thomas Lah 2022

4.23

30 ratings

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

The Pricing Roadmap

by Ulrik Lehrskov-Schmidt • 2023

SaaS pricing is a design job. How to build models that customers love and committees approve.

4.49

183

💻 Saas Pricing 💎 Value-Based Pricing 🧠 Behavioral Economics 🔄 Subscription Models 🎯 Customer Segmentation

The Pricing Roadmap 96%

SaaS pricing is a design job. How to build models that customers love and committees approve.

by Ulrik Lehrskov-Schmidt 2023

4.49

183 ratings

💻 Saas Pricing 💎 Value-Based Pricing 🧠 Behavioral Economics 🔄 Subscription Models 🎯 Customer Segmentation

The Product-Led Playbook

by Wes Bush • 2024

Your product can close deals. The system for unlocking self-serve revenue with a tiny team.

4.42

🧲 Product-Led Growth ☁️ SaaS Go-To-Market 📘 Startup Playbooks 🗺️ Product Strategy 🏁 Onboarding Design

The Product-Led Playbook 95%

Your product can close deals. The system for unlocking self-serve revenue with a tiny team.

by Wes Bush 2024

4.42

55 ratings

🧲 Product-Led Growth ☁️ SaaS Go-To-Market 📘 Startup Playbooks 🗺️ Product Strategy 🏁 Onboarding Design

Product-Led Growth

by Wes Bush • 2019

Replace your sales team with a product users try, love, and buy without a sales call.

4.09

2k+

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

Product-Led Growth 95%

Replace your sales team with a product users try, love, and buy without a sales call.

by Wes Bush 2019

4.09

2k+ ratings

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

The Ultimate Question 2.0

by Fred Reichheld • 2011

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

3.87

1k+

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

The Ultimate Question 2.0 95%

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

by Fred Reichheld 2011

3.87

1k+ ratings

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 95%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

The Customer Centricity Playbook

by Peter Fader • 2018

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

3.76

319

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

The Customer Centricity Playbook Summary

The Customer Centricity Playbook 95%

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

by Peter Fader 2018

3.76

319 ratings

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

Amazon

by Natalie Berg • 2019

The company that started with books now controls the infrastructure for how America buys everything.

3.77

196

🛒 Retail Strategy 📦 E-Commerce 🏭 Supply Chain Management 🎯 Customer Centricity 🔄 Subscription Models

Amazon 95%

The company that started with books now controls the infrastructure for how America buys everything.

by Natalie Berg 2019

3.77

196 ratings

🛒 Retail Strategy 📦 E-Commerce 🏭 Supply Chain Management 🎯 Customer Centricity 🔄 Subscription Models

Winning on Purpose

by Fred Reichheld • 2021

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

3.97

428

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Winning on Purpose 95%

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

by Fred Reichheld 2021

3.97

428 ratings

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Behind the Cloud

by Marc Benioff • 2009

How a subscription website sparked a billion-dollar revolt against the enterprise software industry.

3.78

5k+

🚀 Startup Playbooks 🥷 Guerrilla Marketing 🎯 Customer Success 🔄 Subscription Models 🌐 Platform Ecosystems

Behind the Cloud 95%

How a subscription website sparked a billion-dollar revolt against the enterprise software industry.

by Marc Benioff 2009

3.78

5k+ ratings

🚀 Startup Playbooks 🥷 Guerrilla Marketing 🎯 Customer Success 🔄 Subscription Models 🌐 Platform Ecosystems

The Pricing Roadmap

by Ulrik Lehrskov-Schmidt • 2023

B2B SaaS pricing done backwards: build the structure around who pays, not what you built.

5.00

💰 Pricing Strategy ☁️ B2b Saas 📊 Value-Based Pricing 🔧 Jobs To Be Done 🔄 Subscription Models

The Pricing Roadmap 95%

B2B SaaS pricing done backwards: build the structure around who pays, not what you built.

by Ulrik Lehrskov-Schmidt 2023

5.00

1 ratings

💰 Pricing Strategy ☁️ B2b Saas 📊 Value-Based Pricing 🔧 Jobs To Be Done 🔄 Subscription Models

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Customer Relationship Management Summary

Customer Relationship Management 95%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

The thank you economy

by Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13k+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy 95%

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

by Gary Vaynerchuk 2010

3.84

13k+ ratings

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

Converted

by Neil Hoyne • 2022

Your best customers are hiding in your data. How to find them before your competitors do.

3.88

335

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention 🧪 Iterative Testing 📈 Data Strategy

Converted 95%

Your best customers are hiding in your data. How to find them before your competitors do.

by Neil Hoyne 2022

3.88

335 ratings

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention 🧪 Iterative Testing 📈 Data Strategy

Bezonomics

by Brian Dumaine • 2020

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

3.76

2k+

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth 🎯 Customer Centricity 💥 Digital Disruption

Bezonomics 95%

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

by Brian Dumaine 2020

3.76

2k+ ratings

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth 🎯 Customer Centricity 💥 Digital Disruption

The Amazon Way

by John Rossman • 2014

Amazon's flywheel: why customer obsession, not margin optimization, builds lasting companies.

3.94

2k+

📘 Company Playbooks 🎯 Customer Centricity 👥 Hiring And Talent 💰 Frugal Innovation ⚙️ Operational Excellence

The Amazon Way 95%

Amazon's flywheel: why customer obsession, not margin optimization, builds lasting companies.

by John Rossman 2014

3.94

2k+ ratings

📘 Company Playbooks 🎯 Customer Centricity 👥 Hiring And Talent 💰 Frugal Innovation ⚙️ Operational Excellence

Ecommerce Evolved

by Tanner Larsson • 2016

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

4.42

401

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Ecommerce Evolved 94%

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

by Tanner Larsson 2016

4.42

401 ratings

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue 📈 Conversion Optimization 💰 Product Pricing

Zero to Sold

by Arvid Kahl • 2020

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

4.14

434

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

Zero to Sold 94%

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

by Arvid Kahl 2020

4.14

434 ratings

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

The Digital Transformation Playbook

by David L. Rogers • 2016

Five outdated assumptions that derail digital transformation before any technology gets installed.

4.09

898

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

The Digital Transformation Playbook Summary

The Digital Transformation Playbook 94%

Five outdated assumptions that derail digital transformation before any technology gets installed.

by David L. Rogers 2016

4.09

898 ratings

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

No B.S. Guide to Maximum Referrals and Customer Retention

by Dan S. Kennedy • 2016

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

4.13

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

No B.S. Guide to Maximum Referrals and Customer Retention Summary

No B.S. Guide to Maximum Referrals and Customer Retention 94%

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

by Dan S. Kennedy 2016

4.13

84 ratings

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

Shut Up and Listen!

by Tilman Fertitta • 2019

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

3.89

1k+

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy 🔄 Turnaround Management 🦈 Opportunism

Shut Up and Listen! 94%

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

by Tilman Fertitta 2019

3.89

1k+ ratings

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy 🔄 Turnaround Management 🦈 Opportunism

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Customer Obsessed 94%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

The Cold Start Problem

by Andrew Chen • 2021

A network's hardest moment is before anyone joins: how to survive and scale.

4.19

4k+

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

The Cold Start Problem 94%

A network's hardest moment is before anyone joins: how to survive and scale.

by Andrew Chen 2021

4.19

4k+ ratings

🕸️ Network Effects 📈 Startup Growth 🔁 Growth Loops 🏗️ Platform Economics 🏰 Competitive Moats

Gym Launch Secrets

by Alex Hormozi • 2020

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

4.47

308

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy 📈 Client Acquisition 🤝 Sales Frameworks

Gym Launch Secrets 94%

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

by Alex Hormozi 2020

4.47

308 ratings

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy 📈 Client Acquisition 🤝 Sales Frameworks

Almost Alchemy

by Dan S. Kennedy • 2019

Most businesses leave half their profit on the table. Where it hides, and how to claim it.

4.39

100

📬 Direct Response Marketing 💰 Pricing Strategy 🔝 Customer Lifetime Value 📊 Data-Driven Decisions 📈 Small Business Growth

Almost Alchemy 94%

Most businesses leave half their profit on the table. Where it hides, and how to claim it.

by Dan S. Kennedy 2019

4.39

100 ratings

📬 Direct Response Marketing 💰 Pricing Strategy 🔝 Customer Lifetime Value 📊 Data-Driven Decisions 📈 Small Business Growth

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 94%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

The Amazon Management System

by Ram Charan • 2019

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

4.04

399

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management 💡 Innovation Processes ⚙️ Operational Excellence

The Amazon Management System 94%

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

by Ram Charan 2019

4.04

399 ratings

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management 💡 Innovation Processes ⚙️ Operational Excellence

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

by Robert Peters • 2014

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

3.45

🚀 Growth Hacking 📗 Startup Playbooks 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy Summary

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy 94%

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

by Robert Peters 2014

3.45

67 ratings

🚀 Growth Hacking 📗 Startup Playbooks 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Creating Superfans 94%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Unlocking the Customer Value Chain

by Thales S Teixeira • 2019

Disruption follows the customer chain, not the technology curve. The next break is predictable.

4.05

🧨 Disruption Theory 🔄 Business Model Innovation 🗺️ Customer Journey Mapping 📈 Startup Scaling 👁️ Consumer Behavior

Unlocking the Customer Value Chain Summary

Unlocking the Customer Value Chain 94%

Disruption follows the customer chain, not the technology curve. The next break is predictable.

by Thales S Teixeira 2019

4.05

22 ratings

🧨 Disruption Theory 🔄 Business Model Innovation 🗺️ Customer Journey Mapping 📈 Startup Scaling 👁️ Consumer Behavior

Inside the Tornado

by Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

2k+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado 94%

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

by Geoffrey A. Moore 1995

3.98

2k+ ratings

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Lost and Founder

by Rand Fishkin • 2018

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

4.30

2k+

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

Lost and Founder 94%

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

by Rand Fishkin 2018

4.30

2k+ ratings

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

From Impossible To Inevitable

by Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1k+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

From Impossible To Inevitable 94%

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

by Aaron Ross 2016

4.19

1k+ ratings

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

Confronting Reality

by Larry Bossidy • 2004

Face the facts competitors ignore: the practice that separates survivors from the disrupted.

3.80

295

🏢 Corporate Leadership ♟️ Business Strategy 🔄 Organizational Change ⚡ Industry Disruption 🧩 Business Model Design

Confronting Reality 94%

Face the facts competitors ignore: the practice that separates survivors from the disrupted.

by Larry Bossidy 2004

3.80

295 ratings

🏢 Corporate Leadership ♟️ Business Strategy 🔄 Organizational Change ⚡ Industry Disruption 🧩 Business Model Design

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 94%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers 94%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Getting Everything You Can Out of All You've Got

by Jay Abraham • 2000

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

3.95

8k+

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

Getting Everything You Can Out of All You've Got Summary

Getting Everything You Can Out of All You've Got 94%

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

by Jay Abraham 2000

3.95

8k+ ratings

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

Demand-Side Sales 101

by Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

538

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Demand-Side Sales 101 94%

Stop selling features. The customer's desire to make progress is what actually closes deals.

by Bob Moesta 2020

4.30

538 ratings

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Getting Acquired

by Andrew Gazdecki • 2022

A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.

3.94

213

💻 Tech Startups 🚪 Startup Exits 🌱 Bootstrapping 🤝 Customer Success 📖 Brand Storytelling

Getting Acquired 94%

A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.

by Andrew Gazdecki 2022

3.94

213 ratings

💻 Tech Startups 🚪 Startup Exits 🌱 Bootstrapping 🤝 Customer Success 📖 Brand Storytelling

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

4k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan 94%

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012

4.10

4k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

Productize

by Eisha Armstrong • 2021

Turn professional services into products that scale revenue faster than headcount.

3.84

249

🏢 Professional Services 📦 Productized Services 🔍 Customer Discovery 🔄 Lean Startup 🎯 Product-Market Fit

Productize 94%

Turn professional services into products that scale revenue faster than headcount.

by Eisha Armstrong 2021

3.84

249 ratings

🏢 Professional Services 📦 Productized Services 🔍 Customer Discovery 🔄 Lean Startup 🎯 Product-Market Fit

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