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Books like Press Start

For the Win
by Kevin Werbach • 2012
Why leaderboards backfire and points stop working: designing motivation that comes from within.
3.75
1k+
🎮 Gamification Design⚙️ Game Mechanics🧠 Motivation Psychology🔬 Self-Determination Theory💰 Behavioral Economics
For the Win Summary
For the Win 98%
Why leaderboards backfire and points stop working: designing motivation that comes from within.
by Kevin Werbach 2012
3.75
1k+ ratings
🎮 Gamification Design⚙️ Game Mechanics🧠 Motivation Psychology🔬 Self-Determination Theory💰 Behavioral Economics
The Gamification Revolution
by Gabe Zichermann • 2013
What makes games sticky, and how to steal their playbook for business.
3.71
194
🎮 Gamification💼 Employee Engagement🧠 Behavioral Economics🎯 Intrinsic Motivation👥 Crowdsourcing
The Gamification Revolution Summary
The Gamification Revolution 98%
What makes games sticky, and how to steal their playbook for business.
by Gabe Zichermann 2013
3.71
194 ratings
🎮 Gamification💼 Employee Engagement🧠 Behavioral Economics🎯 Intrinsic Motivation👥 Crowdsourcing
Gamification by Design
by Gabe Zichermann • 2011
Why most badges fail: the motivation design that turns app users into players.
3.65
490
🎮 Gamification⚙️ Game Mechanics🧠 Player Motivation🔬 Behavioral Design🌊 Flow Psychology
Gamification by Design Summary
Gamification by Design 97%
Why most badges fail: the motivation design that turns app users into players.
by Gabe Zichermann 2011
3.65
490 ratings
🎮 Gamification⚙️ Game Mechanics🧠 Player Motivation🔬 Behavioral Design🌊 Flow Psychology
Gamify
by Brian Burke • 2014
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
3.44
521
📊 Gamification Design🧠 Intrinsic Motivation🔄 Behavioral Design🎨 Design Thinking👥 Employee Engagement
Gamify Summary
Gamify 97%
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
by Brian Burke 2014
3.44
521 ratings
📊 Gamification Design🧠 Intrinsic Motivation🔄 Behavioral Design🎨 Design Thinking👥 Employee Engagement
Loyalty 3.0
by Rajat Paharia • 2013
Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.
3.79
248
🎯 Customer Loyalty👥 Employee Engagement🎮 Gamification📊 Big Data🧠 Intrinsic Motivation
Loyalty 3.0 Summary
Loyalty 3.0 97%
Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.
by Rajat Paharia 2013
3.79
248 ratings
🎯 Customer Loyalty👥 Employee Engagement🎮 Gamification📊 Big Data🧠 Intrinsic Motivation
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 96%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Reality Is Broken
by Jane McGonigal • 2010
Games satisfy us more than reality does. That gap is a blueprint for a better world.
3.79
8k+
🎮 Game Design🕹️ Gamification🌞 Positive Psychology🧠 Collective Intelligence🌊 Flow Psychology
Reality Is Broken Summary
Reality Is Broken 96%
Games satisfy us more than reality does. That gap is a blueprint for a better world.
by Jane McGonigal 2010
3.79
8k+ ratings
🎮 Game Design🕹️ Gamification🌞 Positive Psychology🧠 Collective Intelligence🌊 Flow Psychology
The Game Changer
by Jason Fox • 2014
Pep talks fail. Visible progress works. A game-design playbook for building it into work.
3.88
185
🏗️ Change Management💼 Workplace Motivation🎮 Gameful Design📊 Visible Progress🎯 Motivational Design
The Game Changer Summary
The Game Changer 95%
Pep talks fail. Visible progress works. A game-design playbook for building it into work.
by Jason Fox 2014
3.88
185 ratings
🏗️ Change Management💼 Workplace Motivation🎮 Gameful Design📊 Visible Progress🎯 Motivational Design
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
How to Get People to Do Stuff Summary
How to Get People to Do Stuff 95%
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 95%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 95%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
Game of Work, The
by Charles Coonradt • 1999
Why people work harder at games than at jobs, and five rules for stealing that energy.
3.83
156
🔥 Workplace Motivation👥 Team Management🎮 Gamification🎯 Goal Setting📊 Performance Measurement
Game of Work, The Summary
Game of Work, The 95%
Why people work harder at games than at jobs, and five rules for stealing that energy.
by Charles Coonradt 1999
3.83
156 ratings
🔥 Workplace Motivation👥 Team Management🎮 Gamification🎯 Goal Setting📊 Performance Measurement
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 95%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
The Best Place to Work
by Ron Friedman • 2014
Great workplaces aren't perks; they're psychology: spaces engineered for how minds actually work.
4.14
2k+
🧠 Workplace Psychology🏢 Organizational Culture🌿 Environmental Psychology🎮 Intrinsic Motivation🎨 Creative Problem Solving
The Best Place to Work Summary
The Best Place to Work 94%
Great workplaces aren't perks; they're psychology: spaces engineered for how minds actually work.
by Ron Friedman 2014
4.14
2k+ ratings
🧠 Workplace Psychology🏢 Organizational Culture🌿 Environmental Psychology🎮 Intrinsic Motivation🎨 Creative Problem Solving
Start at the End
by Matt Wallaert • 2019
Most products try to motivate. The ones that stick remove what's in the way.
3.81
433
🧠 Behavioral Design🗺️ Product Strategy📊 Behavioral Economics✏️ Product Design⚖️ Ethical Design
Start at the End Summary
Start at the End 94%
Most products try to motivate. The ones that stick remove what's in the way.
by Matt Wallaert 2019
3.81
433 ratings
🧠 Behavioral Design🗺️ Product Strategy📊 Behavioral Economics✏️ Product Design⚖️ Ethical Design
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 94%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 94%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
Start With Why
by Simon Sinek • 2009
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
4.10
273k+
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology🔥 Intrinsic Motivation🛒 Consumer Behavior
Start With Why Summary
Start With Why 94%
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
by Simon Sinek 2009
4.10
273k+ ratings
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology🔥 Intrinsic Motivation🛒 Consumer Behavior
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Summary
Notes from a Friend 94%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
The Power of Experiments
by Michael Luca • 2020
eBay's experiment killed $50 million in ads. Here's how to run yours.
3.46
246
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
The Power of Experiments Summary
The Power of Experiments 94%
eBay's experiment killed $50 million in ads. Here's how to run yours.
by Michael Luca 2020
3.46
246 ratings
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
Alive at Work
by Daniel M. Cable • 2018
The brain circuit behind curiosity and motivation, and why your company keeps turning it off.
3.88
847
🏢 Employee Engagement🧠 Workplace Psychology🔥 Intrinsic Motivation🎮 Play At Work🛡️ Psychological Safety
Alive at Work Summary
Alive at Work 94%
The brain circuit behind curiosity and motivation, and why your company keeps turning it off.
by Daniel M. Cable 2018
3.88
847 ratings
🏢 Employee Engagement🧠 Workplace Psychology🔥 Intrinsic Motivation🎮 Play At Work🛡️ Psychological Safety
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 94%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Payoff
by Dan Ariely • 2016
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
3.70
6k+
🏢 Workplace Motivation📊 Behavioral Economics🧭 Intrinsic Motivation👏 Employee Recognition🎯 Meaning At Work
Payoff Summary
Payoff 94%
Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.
by Dan Ariely 2016
3.70
6k+ ratings
🏢 Workplace Motivation📊 Behavioral Economics🧭 Intrinsic Motivation👏 Employee Recognition🎯 Meaning At Work
The Gamification of Learning and Instruction
by Karl M. Kapp • 2012
Points and badges alone fail. Design learning that motivates like a game, tailored to player types.
3.83
305
🧱 Instructional Design🎮 Game-Based Learning🧠 Intrinsic Motivation🎓 Experiential Learning🔬 Self-Determination Theory
The Gamification of Learning and Instruction Summary
The Gamification of Learning and Instruction 94%
Points and badges alone fail. Design learning that motivates like a game, tailored to player types.
by Karl M. Kapp 2012
3.83
305 ratings
🧱 Instructional Design🎮 Game-Based Learning🧠 Intrinsic Motivation🎓 Experiential Learning🔬 Self-Determination Theory
Badass
by Kathy Sierra • 2015
Better users beat better features. A method for designing skill into the first 30 minutes.
4.17
1k+
🎨 Product Design🖥️ User Experience🧠 Learning Science👤 User-Centered Design📐 Learning Design
Badass Summary
Badass 94%
Better users beat better features. A method for designing skill into the first 30 minutes.
by Kathy Sierra 2015
4.17
1k+ ratings
🎨 Product Design🖥️ User Experience🧠 Learning Science👤 User-Centered Design📐 Learning Design
Enchantment
by Guy Kawasaki • 2011
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
3.74
11k+
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
Enchantment Summary
Enchantment 94%
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
by Guy Kawasaki 2011
3.74
11k+ ratings
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 94%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Creating Superfans Summary
Creating Superfans 94%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Drive
by Daniel H. Pink • 2009
For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.
3.95
126k+
🔬 Intrinsic Motivation💼 Workplace Motivation🧠 Behavioral Psychology🌊 Flow State🌱 Growth Mindset
Drive Summary
Drive 94%
For thinking work, bonuses backfire. Three deeper drives do what rewards cannot.
by Daniel H. Pink 2009
3.95
126k+ ratings
🔬 Intrinsic Motivation💼 Workplace Motivation🧠 Behavioral Psychology🌊 Flow State🌱 Growth Mindset
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Brain Surfing Summary
Brain Surfing 94%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Brand Flip Summary
The Brand Flip 94%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 94%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 94%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
🏢 Corporate Strategy🏗️ Organizational Design🌱 Organizational Culture🧠 Strategic Thinking🧪 Behavioral Economics
A New Way to Think Summary
A New Way to Think 94%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
🏢 Corporate Strategy🏗️ Organizational Design🌱 Organizational Culture🧠 Strategic Thinking🧪 Behavioral Economics
Peak
by Chip Conley • 2007
Use a psychologist's pyramid to transform employees, customers, and investors into evangelists.
3.99
2k+
🧑‍💼 Employee Engagement❤️ Customer Loyalty🌍 Impact Investing🏢 Corporate Culture🎯 Purpose-Driven Business
Peak Summary
Peak 94%
Use a psychologist's pyramid to transform employees, customers, and investors into evangelists.
by Chip Conley 2007
3.99
2k+ ratings
🧑‍💼 Employee Engagement❤️ Customer Loyalty🌍 Impact Investing🏢 Corporate Culture🎯 Purpose-Driven Business
Evolutionary Ideas
by Sam Tatam • 2022
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
4.09
159
🧠 Behavioral Economics💡 Innovation Strategy🦎 Biomimicry🧬 Evolutionary Psychology🎛️ Behavioral Design
Evolutionary Ideas Summary
Evolutionary Ideas 94%
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
by Sam Tatam 2022
4.09
159 ratings
🧠 Behavioral Economics💡 Innovation Strategy🦎 Biomimicry🧬 Evolutionary Psychology🎛️ Behavioral Design
The Voltage Effect
by John A. List • 2022
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
3.93
1k+
🧠 Behavioral Economics📈 Organizational Scaling🔍 Cognitive Biases📐 Marginal Thinking🎯 Incentive Design
The Voltage Effect Summary
The Voltage Effect 94%
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
by John A. List 2022
3.93
1k+ ratings
🧠 Behavioral Economics📈 Organizational Scaling🔍 Cognitive Biases📐 Marginal Thinking🎯 Incentive Design
The Human Element
by David Schonthal • 2021
Great ideas fail not from weak features, but from the psychological friction nobody removes.
4.14
581
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Human Element Summary
The Human Element 94%
Great ideas fail not from weak features, but from the psychological friction nobody removes.
by David Schonthal 2021
4.14
581 ratings
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
ENGAGEMENT MAGIC
by Tracy Maylett • 2019
Why your most generous perks fail to create engagement, and the five conditions that actually work.
3.93
134
🤝 Employee Engagement🏢 Organizational Culture🧠 Workplace Psychology🔥 Internal Motivation📈 Career Development
ENGAGEMENT MAGIC Summary
ENGAGEMENT MAGIC 94%
Why your most generous perks fail to create engagement, and the five conditions that actually work.
by Tracy Maylett 2019
3.93
134 ratings
🤝 Employee Engagement🏢 Organizational Culture🧠 Workplace Psychology🔥 Internal Motivation📈 Career Development
Getting Gamers
by Jamie Madigan • 2015
The psychology that turns play into obsession, strangers into teammates, and pixels into identity.
4.01
489
🎮 Gaming Psychology🧠 Behavioral Psychology🔍 Cognitive Biases🌐 Online Communities🪪 Social Identity
Getting Gamers Summary
Getting Gamers 94%
The psychology that turns play into obsession, strangers into teammates, and pixels into identity.
by Jamie Madigan 2015
4.01
489 ratings
🎮 Gaming Psychology🧠 Behavioral Psychology🔍 Cognitive Biases🌐 Online Communities🪪 Social Identity
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
How not to Plan Summary
How not to Plan 94%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 94%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Well-Designed
by Jon Kolko • 2014
The best products win on emotion, not features. How to design with empathy instead of assumptions.
3.89
512
📐 Product Design🧩 User Experience📋 Product Management💡 Design Thinking🧠 Behavioral Design
Well-Designed Summary
Well-Designed 94%
The best products win on emotion, not features. How to design with empathy instead of assumptions.
by Jon Kolko 2014
3.89
512 ratings
📐 Product Design🧩 User Experience📋 Product Management💡 Design Thinking🧠 Behavioral Design
Designing Games
by Tynan Sylvester • 2013
Build games as emotion machines: a systems guide to rules, choices, and difficulty.
4.47
517
🎮 Game Design🧠 Player Psychology🔄 Iterative Design🔗 Systems Thinking📖 Narrative Design
Designing Games Summary
Designing Games 94%
Build games as emotion machines: a systems guide to rules, choices, and difficulty.
by Tynan Sylvester 2013
4.47
517 ratings
🎮 Game Design🧠 Player Psychology🔄 Iterative Design🔗 Systems Thinking📖 Narrative Design
The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
The Experience Economy Summary
The Experience Economy 94%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 94%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Non-Obvious
by Rohit Bhargava • 2012
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
3.53
1k+
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Non-Obvious Summary
Non-Obvious 94%
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
by Rohit Bhargava 2012
3.53
1k+ ratings
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
The Diary of a CEO
by Steven Bartlett • 2023
Business strategy changes. Human wiring doesn't. The behavioral laws that exploit the difference.
4.16
15k+
🧠 Behavioral Economics🚀 Startup Culture🔄 Habit Design🗣️ Persuasion🪞 Cognitive Biases
The Diary of a CEO Summary
The Diary of a CEO 94%
Business strategy changes. Human wiring doesn't. The behavioral laws that exploit the difference.
by Steven Bartlett 2023
4.16
15k+ ratings
🧠 Behavioral Economics🚀 Startup Culture🔄 Habit Design🗣️ Persuasion🪞 Cognitive Biases
Next Is Now
by Lior Arussy • 2018
Most change fails because it ignores the emotional side of resistance. The five-step fix.
4.06
62
🏢 Change Management🧱 Overcoming Resistance🎯 Purpose-Driven Leadership🤝 Employee Engagement🔥 Intrinsic Motivation
Next Is Now Summary
Next Is Now 94%
Most change fails because it ignores the emotional side of resistance. The five-step fix.
by Lior Arussy 2018
4.06
62 ratings
🏢 Change Management🧱 Overcoming Resistance🎯 Purpose-Driven Leadership🤝 Employee Engagement🔥 Intrinsic Motivation
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
Bottlenecks Summary
Bottlenecks 94%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
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