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Books like Emotion By Design

From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
🎨 Creative Culture📈 Viral Marketing📖 Brand Storytelling🎯 Advertising Creative👥 Hiring For Fit
From Poop To Gold Summary
From Poop To Gold 96%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
🎨 Creative Culture📈 Viral Marketing📖 Brand Storytelling🎯 Advertising Creative👥 Hiring For Fit
Manage Your Day-to-Day
by Jocelyn K. Glei • 2013
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
3.98
28k+
🎨 Creative Workflow🔕 Attention Management🔄 Habit Design📵 Digital Minimalism🚧 Creative Constraints
Manage Your Day-to-Day Summary
Manage Your Day-to-Day 96%
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
by Jocelyn K. Glei 2013
3.98
28k+ ratings
🎨 Creative Workflow🔕 Attention Management🔄 Habit Design📵 Digital Minimalism🚧 Creative Constraints
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 96%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling🔥 Creative Rebellion🎯 Truth In Branding
Hegarty on Advertising Summary
Hegarty on Advertising 96%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling🔥 Creative Rebellion🎯 Truth In Branding
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
StoryBranding 2.0 Summary
StoryBranding 2.0 96%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Obsessed Summary
Obsessed 96%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
All about Them Summary
All about Them 96%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding💬 Word Of Mouth💡 Creative Process
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 96%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding💬 Word Of Mouth💡 Creative Process
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Breakthrough Branding Summary
Breakthrough Branding 96%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit🤝 Brand Affinity💫 Emotional Design
Meaningful Summary
Meaningful 96%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit🤝 Brand Affinity💫 Emotional Design
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
Visual Hammer Summary
Visual Hammer 96%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
Story Driven
by Bernadette Jiwa • 2018
Most strategy starts with the market. The best strategy starts with the mirror.
3.85
669
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Story Driven Summary
Story Driven 96%
Most strategy starts with the market. The best strategy starts with the mirror.
by Bernadette Jiwa 2018
3.85
669 ratings
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Brand Gap, The Summary
Brand Gap, The 96%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Conquer Your Rebrand
by Bill Kenney • 2023
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
4.28
32
🏷️ Brand Identity🏢 B2b Branding🔄 Rebranding🧭 Brand Strategy🎨 Visual Identity
Conquer Your Rebrand Summary
Conquer Your Rebrand 96%
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
by Bill Kenney 2023
4.28
32 ratings
🏷️ Brand Identity🏢 B2b Branding🔄 Rebranding🧭 Brand Strategy🎨 Visual Identity
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
How to Launch a Brand Summary
How to Launch a Brand 95%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Brand Flip Summary
The Brand Flip 95%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
One Plus One Equals Three Summary
One Plus One Equals Three 95%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
Logos that Last
by Allan Peters • 2023
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
4.21
253
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process📻 Vintage Inspiration🧩 Brand Systems
Logos that Last Summary
Logos that Last 95%
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
by Allan Peters 2023
4.21
253 ratings
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process📻 Vintage Inspiration🧩 Brand Systems
How Creativity Rules the World
by Maria Brito • 2022
Your best idea will arrive in silence, after a failure, or from someone unlike you.
3.78
251
🎨 Art And Business💼 Creative Business🛠️ Creative Process🧘 Creative Solitude💥 Embracing Failure
How Creativity Rules the World Summary
How Creativity Rules the World 95%
Your best idea will arrive in silence, after a failure, or from someone unlike you.
by Maria Brito 2022
3.78
251 ratings
🎨 Art And Business💼 Creative Business🛠️ Creative Process🧘 Creative Solitude💥 Embracing Failure
Uniqueing Your Brand
by Jeff Jochum • 2016
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
4.75
4
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling🫶 Founder Authenticity💰 Value-Based Pricing
Uniqueing Your Brand Summary
Uniqueing Your Brand 95%
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
by Jeff Jochum 2016
4.75
4 ratings
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling🫶 Founder Authenticity💰 Value-Based Pricing
Creative Strategy and the Business of Design
by Douglas Davis • 2016
The business and strategy skills that move designers from order-takers to trusted partners.
4.00
392
🎯 Creative Strategy💼 Business For Designers🏷️ Brand Strategy🧩 Strategic Design💬 Client Communication
Creative Strategy and the Business of Design Summary
Creative Strategy and the Business of Design 95%
The business and strategy skills that move designers from order-takers to trusted partners.
by Douglas Davis 2016
4.00
392 ratings
🎯 Creative Strategy💼 Business For Designers🏷️ Brand Strategy🧩 Strategic Design💬 Client Communication
The Ten Faces of Innovation
by Tom Kelley • 2005
When every new idea gets shot down, ten specific roles can rescue innovation.
3.98
5k+
💡 Design Thinking🏢 Innovation Management🔧 Rapid Prototyping❤️ Customer Empathy🤝 Creative Collaboration
The Ten Faces of Innovation Summary
The Ten Faces of Innovation 95%
When every new idea gets shot down, ten specific roles can rescue innovation.
by Tom Kelley 2005
3.98
5k+ ratings
💡 Design Thinking🏢 Innovation Management🔧 Rapid Prototyping❤️ Customer Empathy🤝 Creative Collaboration
The Project50
by Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
📋 Project Management💡 Innovation Culture🛠️ Rapid Prototyping🤝 Stakeholder Buy-In👤 User Experience
The Project50 Summary
The Project50 95%
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
by Tom Peters 1999
4.04
247 ratings
📋 Project Management💡 Innovation Culture🛠️ Rapid Prototyping🤝 Stakeholder Buy-In👤 User Experience
The Innovation Secrets of Steve Jobs
by Carmine Gallo • 2010
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
4.08
2k+
🧬 Innovation Principles✨ Simplicity Design🎯 Design Thinking📣 Business Storytelling💝 Customer Experience
The Innovation Secrets of Steve Jobs Summary
The Innovation Secrets of Steve Jobs 95%
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
by Carmine Gallo 2010
4.08
2k+ ratings
🧬 Innovation Principles✨ Simplicity Design🎯 Design Thinking📣 Business Storytelling💝 Customer Experience
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 95%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Aesthetic Intelligence
by Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
761
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
Aesthetic Intelligence Summary
Aesthetic Intelligence 95%
The five senses make the brand. A former LVMH leader on how to sharpen yours.
by Pauline Brown 2019
3.69
761 ratings
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 95%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Brain Surfing Summary
Brain Surfing 95%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Red Thread Thinking Summary
Red Thread Thinking 95%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Creativity, Inc.
by Ed Catmull • 2014
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
4.2
105k+
🎨 Creative Leadership🏢 Organizational Culture👥 Team Dynamics💬 Candor And Feedback🔄 Embracing Failure
Creativity, Inc. Summary
Creativity, Inc. 95%
Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.
by Ed Catmull 2014
4.2
105k+ ratings
🎨 Creative Leadership🏢 Organizational Culture👥 Team Dynamics💬 Candor And Feedback🔄 Embracing Failure
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 95%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Lean Branding Summary
Lean Branding 95%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Creative Blindness (And How To Cure It)
by Dave Trott • 2019
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
4.27
549
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology📺 Old School Advertising💡 Practical Creativity
Creative Blindness (And How To Cure It) Summary
Creative Blindness (And How To Cure It) 95%
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
by Dave Trott 2019
4.27
549 ratings
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology📺 Old School Advertising💡 Practical Creativity
Often Wrong, Never in Doubt
by Donny Deutsch • 2005
The ad man's playbook for convincing yourself you deserve the win before you've earned it.
3.67
165
💪 Self-Belief🚀 Entrepreneurial Mindset👔 Personal Branding🎨 Creative Leadership🤝 Client Relationships
Often Wrong, Never in Doubt Summary
Often Wrong, Never in Doubt 95%
The ad man's playbook for convincing yourself you deserve the win before you've earned it.
by Donny Deutsch 2005
3.67
165 ratings
💪 Self-Belief🚀 Entrepreneurial Mindset👔 Personal Branding🎨 Creative Leadership🤝 Client Relationships
The Best Story Wins
by Matthew Luhn • 2018
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
4.10
389
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
The Best Story Wins Summary
The Best Story Wins 95%
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
by Matthew Luhn 2018
4.10
389 ratings
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 95%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Forever Employable
by Jeff Gothelf • 2020
Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.
3.71
440
🏷️ Personal Branding🔄 Career Reinvention💡 Thought Leadership📝 Content Marketing🚀 Lean Startup
Forever Employable Summary
Forever Employable 95%
Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.
by Jeff Gothelf 2020
3.71
440 ratings
🏷️ Personal Branding🔄 Career Reinvention💡 Thought Leadership📝 Content Marketing🚀 Lean Startup
One Little Spark!
by Marty Sklar • 2015
Ten principles from Disney Imagineering that turn ideas into attractions millions love.
3.96
694
🎢 Theme Park Design🌟 Creative Leadership📐 Design Principles🏰 Guest Experience Design🤝 Creative Collaboration
One Little Spark! Summary
One Little Spark! 95%
Ten principles from Disney Imagineering that turn ideas into attractions millions love.
by Marty Sklar 2015
3.96
694 ratings
🎢 Theme Park Design🌟 Creative Leadership📐 Design Principles🏰 Guest Experience Design🤝 Creative Collaboration
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 95%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation🔧 Product Development♟️ Competitive Strategy
Design Driven Innovation Summary
Design Driven Innovation 95%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation🔧 Product Development♟️ Competitive Strategy
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 95%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
What Would Apple Do? Summary
What Would Apple Do? 95%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Brand Now Summary
Brand Now 95%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Get Big Fast and Do More Good
by Ido Leffler • 2013
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
3.75
220
🫂 Social Entrepreneurship📖 Startup Memoirs🎯 Guerilla Marketing🧱 Brand Building🤝 Partnership Dynamics
Get Big Fast and Do More Good Summary
Get Big Fast and Do More Good 95%
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
by Ido Leffler 2013
3.75
220 ratings
🫂 Social Entrepreneurship📖 Startup Memoirs🎯 Guerilla Marketing🧱 Brand Building🤝 Partnership Dynamics
Like a Virgin
by Richard Branson • 2012
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
3.73
4k+
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture💡 Disruptive Innovation👥 Customer Experience
Like a Virgin Summary
Like a Virgin 95%
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
by Richard Branson 2012
3.73
4k+ ratings
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture💡 Disruptive Innovation👥 Customer Experience
Applied Empathy
by Michael Ventura • 2018
Empathy structured for business: frameworks that surface hidden opportunities and align your team.
3.66
329
🏢 Organizational Leadership🎨 Design Thinking🧠 Emotional Intelligence🪞 Self-Awareness🏛️ Organizational Culture
Applied Empathy Summary
Applied Empathy 95%
Empathy structured for business: frameworks that surface hidden opportunities and align your team.
by Michael Ventura 2018
3.66
329 ratings
🏢 Organizational Leadership🎨 Design Thinking🧠 Emotional Intelligence🪞 Self-Awareness🏛️ Organizational Culture
Confessions of an Advertising Man
by David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6k+
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building🧠 Sales Psychology🥃 Madison Avenue
Confessions of an Advertising Man Summary
Confessions of an Advertising Man 95%
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
by David Ogilvy 2004
4
6k+ ratings
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building🧠 Sales Psychology🥃 Madison Avenue
Insight Out
by Tina Seelig • 2015
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
3.78
432
🔧 Design Thinking🔄 Innovation Frameworks🚀 Entrepreneurial Mindset💡 Ideation Techniques🔍 Reframing Problems
Insight Out Summary
Insight Out 95%
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
by Tina Seelig 2015
3.78
432 ratings
🔧 Design Thinking🔄 Innovation Frameworks🚀 Entrepreneurial Mindset💡 Ideation Techniques🔍 Reframing Problems
The Designful Company
by Marty Neumeier • 2008
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
4.00
527
🧠 Design Thinking🏢 Organizational Culture💡 Innovation Management🤝 Creative Collaboration✨ Customer Experience
The Designful Company Summary
The Designful Company 95%
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
by Marty Neumeier 2008
4.00
527 ratings
🧠 Design Thinking🏢 Organizational Culture💡 Innovation Management🤝 Creative Collaboration✨ Customer Experience
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
What Great Brands Do Summary
What Great Brands Do 95%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
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